Metsästys ja Kalastus
Kansikuva Metsästys ja Kalastus 2024

Metsästys ja Kalastus

Understanding nature is essential whenever visiting the wilderness. Metsästys ja Kalastus tells about the current phenomena for the hobbies of each season. Modern hunters and anglers use many methods and different gear. Readers are passionate about their hobby and invest time and money in equipment and trips. Metsästys ja Kalastus experiments, compares, and measures tools and gear, and provides readers with useful information that is objective and proven. Wilderness stories and pictures from the readers are a strong part of Metsästys ja Kalastus.

Metsästys ja Kalastus is the longest-running publication in the field, made by the best experts in the field all over Finland. In addition to the magazine, websites and social media are reaching growing audiences well. Metsästys ja Kalastus appears 12 times per year. You can find the website at Metsastysjakalastus.fi.

Issues per year

12 issues per year

Magazine website

https://metsastysjakalastus.fi/

Magazine in Social Media
Otavamedia Oy Consumer magazines Nature, farming and forestry
Weapons FIAM Hobbies Fishing NRS Dogs Nature Hunting Men

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 7.12.2023 12.12.2023 Ice fishing. The ice fishing season is underway throughout the country. We give tips for jigging the lake pike-perch.
2 7.2.2024 16.1.2024 19.1.2024 Crow hunt. A report on a crow hunt carried out with a special permit, what kind of tools are available for attracting crows, information on the impact of the crow population on the bird population.
3 6.3.2024 13.2.2024 16.2.2024 Travelling off-road. Tips for choosing routes and making a map inquiry in advance. We explain how and when you can drive a motor vehicle off-road.
4 3.4.2024 8.3.2024 13.3.2024 Pike fishing. This common, large-growing carnivorous fish is one of angler’s favourite catches. We fish for spring pike in Uusikaupunki and tell about the lures that are suitable for the beginning of the season.
5 8.5.2024 15.4.2024 18.4.2024 Hunting and fishing control. We tell about the operation of hunting and fishing control and what a hunting and fishing supervisor does in practice. We review the hunting and fishing regulations and explain what are the key sections for a hunting and fishing enthusiast and why.
6 5.6.2024 14.5.2024 17.5.2024 Shooting practice. We test a mobile shooting range in practice, an expert gives tips for long distance shots on game, we explain about the providers of shooting instruction.
7 3.7.2024 10.6.2024 13.6.2024 Pike-perch fishing. As the climate and waters become warmer, the pike-perch flourishes even better. Advice on equipping a cottage boat for pike-perch fishing. Tips for catching large pike-perch.
8 7.8.2024 16.7.2024 19.7.2024 The opening issue of the hunting season. A report on a forest goose hunt, we tell about the transplantation of greylag geese, information about barnacle geese.
9 4.9.2024 13.8.2024 16.8.2024 Bear hunt. We go on a bear hunt in Suomussalmi with the students of the game study programme. Hunting dogs on a bear hunt. Commercial bear hunt.
10 2.10.2024 10.9.2024 13.9.2024 Elk hunt. Elk is a popular Finnish game and a traditional target for hunting parties. We tell about elk-hunting and the status of domestic elk populations.
11 6.11.2024 15.10.2024 18.10.2024 Game food. The autumn hunting season is the peak season for various game dishes. Expert tips for preparing game meat for food, instructions and advice for the home kitchen.
12 4.12.2024 12.11.2024 15.11.2024 Hunting around the world. We go hunting around the world, spectacular reports. We advise on what to take into account and how to anticipate when traveling with a firearm.
Issue Issue Booking Date Material Date Themes and info
1 8.1.2025 10.12.2024 13.12.2024 Fishing for Burbot is a mid-winter seasonal activity. We provide tips for catching burbot through the ice.
2 5.2.2025 15.1.2025 20.1.2025 Electrical Installations of Fishing Boats. The amount of electronics in fishing boats is increasing. In themed articles, we offer information and tips on boat electrics.
3 5.3.2025 12.2.2025 17.2.2025 Acquisition of Used Firearms. How to do it wisely, what to pay attention to, what the buyer can check themselves, and how?
4 2.4.2025 12.3.2025 17.3.2025 Predator Control is Important for Bird Nesting. Information about mink traps, among other things.
5 7.5.2025 11.4.2025 16.4.2025 Roe Deer Buck. The spring hunt for roe deer bucks offers variety during an otherwise quiet hunting season. Includes a report on a hunting trip to Estonia.
6 4.6.2025 13.5.2025 16.5.2025 Difficult Situation for Salmon Stocks in the Teno and Tornionjoki Rivers. The widely spread invasive species, the pink salmon, poses a question mark for the future.
7 2.7.2025 10.6.2025 13.6.2025 Common and Desirable Game Fish. Information on trolling for perch and perch lures.
8 6.8.2025 16.7.2025 21.7.2025 Opening of the Hunting Season. Duck attracting hunting. How to succeed in duck hunting, including the use of decoys.
9 3.9.2025 13.8.2025 18.8.2025 Wild Boar is an Interesting Game Species. Successful hunting of wild boar requires specialized skills.
10 1.10.2025 10.9.2025 15.9.2025 Rifle Ammunition. The rifle is the most important tool for hunting moose and deer. Useful information about rifle cartridges.
11 5.11.2025 15.10.2025 20.10.2025 Utilizing Game Completely. Tips for utilizing skins and furs, as well as for making game food products from your own catch.
12 3.12.2025 12.11.2025 17.11.2025 Hunting in Neighboring Countries. Hunting in Scandinavia and the Baltics, what to consider and how to travel with a hunting dog.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 275 mm 5 mm 5 700 €
1/1 portrait Not specified 210 x 275 mm 5 mm 3 160 €
1/1 portrait 2. Cover 210 x 275 mm 5 mm 3 480 €
1/1 portrait 3. Cover 210 x 275 mm 5 mm 3 480 €
1/1 Takakansi portrait Back cover 210 x 245 mm 5 mm 3 480 €
1/2 portrait Not specified 102 x 275 mm 5 mm 2 150 €
1/2 landscape Not specified 210 x 135 mm 5 mm 2 150 €
1/4 portrait Not specified 49 x 275 mm 5 mm 1 580 €
1/4 landscape Not specified 210 x 66 mm 5 mm 1 580 €
1/4 square Not specified 102 x 135 mm 5 mm 1 580 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 275 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 275 mm 5 mm 5 700 €
1/1 portrait Not specified 210 x 275 mm 5 mm 3 160 €
1/1 portrait 2. Cover 210 x 275 mm 5 mm 3 480 €
1/1 portrait 3. Cover 210 x 275 mm 5 mm 3 480 €
1/1 Takakansi portrait Back cover 210 x 245 mm 5 mm 3 480 €
1/2 portrait Not specified 102 x 275 mm 5 mm 2 150 €
1/2 landscape Not specified 210 x 135 mm 5 mm 2 150 €
1/4 portrait Not specified 49 x 275 mm 5 mm 1 580 €
1/4 landscape Not specified 210 x 66 mm 5 mm 1 580 €
1/4 square Not specified 102 x 135 mm 5 mm 1 580 €
*) size without marginal Prices valid until 31.12.2025
Size

210 x 275 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
151 900
Total reach
157 100
How many times read
2,2
Minutes of reading
54 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 23 34 900
Men 49 77 117 000
Native language Finnish 95 98 148 900
Swedish 5 2 3 000
Age 15-24 y 13 6 9 100
25-34 y 14 9 13 700
35-44 y 14 13 19 700
45-54 y 14 15 22 800
55-64 y 16 20 30 400
65+ y 30 38 57 700
Gender + age Female 15-29 years 10 2 3 000
Female 30-49 years 14 6 9 100
Female 50+ years 28 16 24 300
Male 15-29 years 10 8 12 200
Male 30-49 years 15 19 28 900
Male 50+ years 24 50 76 000
Household position Lives at home with parents 7 4 6 100
Lives alone 29 21 31 900
Lives with spouse 36 46 69 900
Lives with spouse and children 24 24 36 500
Single parent 3 2 3 000
Other 3 3 4 600
Grandchildren under 18 years of age Yes 20 25 38 000
No 39 47 71 400
No answer (under 45 year olds) 41 28 42 500
Education Elementary school 5 8 12 200
Secondary school 6 6 9 100
Vocational 28 39 59 200
High school 14 9 13 700
University of Applied Sciences 20 18 27 300
University 26 18 27 300
Something else 2 1 1 500
Decision-maker in grocery purchases Yes 93 90 136 700
No 7 9 13 700
Can not say 1 1 1 500
Use of glasses or contact lenses Yes 68 69 104 800
No 32 31 47 100
Size of the household 1 pers 29 21 31 900
2 pers 38 48 72 900
3 pers 14 14 21 300
4 pers 12 10 15 200
5+ pers 7 8 12 200
Household income (gross) Below 20 000 € /y 11 6 9 100
20 000 - 35 000 € /y 18 20 30 400
35 001 - 50 000 € /y 19 25 38 000
50 001 - 85 000 € /y 21 24 36 500
85 001 - 100 000 € /y 8 9 13 700
Over 100 000 € /y 10 9 13 700
Dont want to tell 5 4 6 100
Cant say / No answer 8 4 6 100
Family with kids Yes 32 29 44 100
No 68 71 107 800
13 12 18 200
13 10 15 200
5 4 6 100
1 1 1 500
1 2 3 000
68 71 107 800
0 1 1 500
Pets in household Cat 17 20 30 400
Dog 26 28 42 500
Some other pet 5 5 7 600
No pets 60 57 86 600
Health services used in the household Public health services 85 84 127 600
Employer - funded health care services 50 46 69 900
Private, self-funded healthcare services 38 37 56 200
Private health insurance services 24 18 27 300
No health care 1 1 1 500
Can not say 1 1 1 500
Housing Apartment 32 21 31 900
Row house or semi-detached house 15 14 21 300
Detached house 47 56 85 100
Farm 5 8 12 200
Something else 1 1 1 500
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 84 127 600
Rented residence 19 12 18 200
Right of residence apartment 2 3 4 600
Something else 1 2 3 000
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 44 66 800
No 58 56 85 100
Can not say 1 1 1 500
Number of cars in household One car 46 43 65 300
Two cars 31 39 59 200
Three or more cars 10 12 18 200
No car 14 6 9 100
Type of car, if buying now New 21 27 41 000
Used 68 71 107 800
Company car 4 4 6 100
Leasing (personal) 8 8 12 200
Shared car 3 2 3 000
Doesn't use a car 9 5 7 600
Can not say 5 4 6 100
Advertising ban at the door / mailbox Yes 26 18 27 300
No 74 82 124 600
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 18 27 300
No 76 76 115 400
Can not say 5 6 9 100
Type of municipality (7 class) Greater Helsinki 19 7 10 600
Turku or Tampere 8 5 7 600
Oulu 4 4 6 100
70 000 - 150 000 inhabitants town 13 11 16 700
Urban municipality 27 29 44 100
Conurbation 15 20 30 400
Countryside 13 24 36 500
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 22 33 400
5-6 days a week 4 6 9 100
1-4 days a week 25 35 53 200
Monthly 24 22 33 400
Rarely 24 13 19 700
Never 8 2 3 000
Can not say 1 1 1 500
The frequency of reading: Magazine content in digital format Daily 22 29 44 100
5-6 days a week 6 8 12 200
1-4 days a week 19 18 27 300
Monthly 15 15 22 800
Rarely 23 17 25 800
Never 14 12 18 200
Can not say 1 1 1 500
The frequency of reading: Print newspapers or afternoon papers Daily 28 36 54 700
5-6 days a week 4 5 7 600
1-4 days a week 23 32 48 600
Monthly 14 11 16 700
Rarely 23 15 22 800
Never 8 2 3 000
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 58 88 100
5-6 days a week 10 9 13 700
1-4 days a week 16 15 22 800
Monthly 6 4 6 100
Rarely 9 7 10 600
Never 6 6 9 100
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 7 10 600
5-6 days a week 4 5 7 600
1-4 days a week 42 48 72 900
Monthly 18 15 22 800
Rarely 22 16 24 300
Never 9 7 10 600
Can not say 1 1 1 500
The frequency of watching: Free online TV services Daily 16 16 24 300
5-6 days a week 10 11 16 700
1-4 days a week 30 29 44 100
Monthly 23 23 34 900
Rarely 14 14 21 300
Never 6 6 9 100
Can not say 1 1 1 500
The frequency of watching: Pay TV and streaming services Daily 15 12 18 200
5-6 days a week 10 10 15 200
1-4 days a week 22 19 28 900
Monthly 10 9 13 700
Rarely 12 13 19 700
Never 30 36 54 700
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 53 80 500
5-6 days a week 10 10 15 200
1-4 days a week 20 17 25 800
Monthly 12 9 13 700
Rarely 11 9 13 700
Never 3 3 4 600
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 44 66 800
5-6 days a week 12 12 18 200
1-4 days a week 23 20 30 400
Monthly 12 8 12 200
Rarely 13 10 15 200
Never 6 6 9 100
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 27 41 000
5-6 days a week 7 9 13 700
1-4 days a week 16 19 28 900
Monthly 13 12 18 200
Rarely 26 21 31 900
Never 16 13 19 700
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 21 31 900
5-6 days a week 9 11 16 700
1-4 days a week 22 24 36 500
Monthly 14 11 16 700
Rarely 22 20 30 400
Never 16 13 19 700
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 4 6 100
5-6 days a week 3 3 4 600
1-4 days a week 10 8 12 200
Monthly 14 11 16 700
Rarely 29 29 44 100
Never 38 43 65 300
Can not say 2 2 3 000
User frequency and following: Social media Daily 59 46 69 900
5-6 days a week 7 8 12 200
1-4 days a week 7 9 13 700
Monthly 3 3 4 600
Rarely 6 8 12 200
Never 17 26 39 500
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 7 10 600
5-6 days a week 6 4 6 100
1-4 days a week 12 9 13 700
Monthly 8 8 12 200
Rarely 21 23 34 900
Never 40 47 71 400
Can not say 1 1 1 500
User frequency: Instant messaging Daily 69 60 91 100
5-6 days a week 10 10 15 200
1-4 days a week 9 12 18 200
Monthly 3 5 7 600
Rarely 3 3 4 600
Never 6 10 15 200
Can not say 0 0 0
Daily 16 13 19 700
5-6 days a week 6 5 7 600
1-4 days a week 14 13 19 700
Monthly 22 23 34 900
Rarely 35 38 57 700
Never 7 8 12 200
Can not say 0 0 0
Daily 3 2 3 000
5-6 days a week 2 1 1 500
1-4 days a week 4 4 6 100
Monthly 7 6 9 100
Rarely 30 28 42 500
Never 53 58 88 100
Can not say 1 1 1 500
Daily 6 5 7 600
5-6 days a week 3 2 3 000
1-4 days a week 5 4 6 100
Monthly 8 5 7 600
Rarely 23 23 34 900
Never 55 61 92 700
Can not say 1 1 1 500
Daily 19 18 27 300
5-6 days a week 9 8 12 200
1-4 days a week 23 25 38 000
Monthly 22 22 33 400
Rarely 18 15 22 800
Never 10 12 18 200
Can not say 0 0 0
Daily 4 4 6 100
5-6 days a week 2 2 3 000
1-4 days a week 7 7 10 600
Monthly 7 7 10 600
Rarely 12 10 15 200
Never 61 61 92 700
Cant say / No answer 7 10 15 200
Daily 41 35 53 200
5-6 days a week 8 8 12 200
1-4 days a week 10 12 18 200
Monthly 6 6 9 100
Rarely 8 6 9 100
Never 22 26 39 500
Cant say / No answer 4 7 10 600
Daily 31 20 30 400
5-6 days a week 6 5 7 600
1-4 days a week 9 10 15 200
Monthly 5 6 9 100
Rarely 10 11 16 700
Never 34 40 60 800
Cant say / No answer 5 8 12 200
Daily 14 7 10 600
5-6 days a week 2 1 1 500
1-4 days a week 3 2 3 000
Monthly 2 2 3 000
Rarely 5 7 10 600
Never 69 73 110 900
Cant say / No answer 5 8 12 200
Daily 6 6 9 100
5-6 days a week 2 2 3 000
1-4 days a week 5 6 9 100
Monthly 5 4 6 100
Rarely 12 11 16 700
Never 65 64 97 200
Cant say / No answer 5 8 12 200
Daily 10 6 9 100
5-6 days a week 3 2 3 000
1-4 days a week 4 4 6 100
Monthly 3 3 4 600
Rarely 9 9 13 700
Never 68 69 104 800
Cant say / No answer 5 8 12 200
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 9 13 700
Partially agree 44 44 66 800
Partially disagree 31 34 51 600
Completely disagree 10 11 16 700
Can not say 2 2 3 000
I prefer domestic products Completely agree 32 34 51 600
Partially agree 55 56 85 100
Partially disagree 10 8 12 200
Completely disagree 1 2 3 000
Can not say 1 1 1 500
I consciously make responsible choices in my consumption Completely agree 19 20 30 400
Partially agree 55 52 79 000
Partially disagree 19 20 30 400
Completely disagree 4 6 9 100
Can not say 3 3 4 600
When shopping, quality is more important to me than price Completely agree 22 24 36 500
Partially agree 57 59 89 600
Partially disagree 17 15 22 800
Completely disagree 2 2 3 000
Can not say 2 2 3 000
I usually choose the cheapest option Completely agree 12 10 15 200
Partially agree 47 49 74 400
Partially disagree 34 35 53 200
Completely disagree 6 5 7 600
Can not say 1 1 1 500
I often take advantage of discount and campaign prices in my purchases Completely agree 37 34 51 600
Partially agree 51 54 82 000
Partially disagree 9 10 15 200
Completely disagree 2 2 3 000
Can not say 1 1 1 500
In my circle of friends, I am often the first to try new things Completely agree 6 7 10 600
Partially agree 25 26 39 500
Partially disagree 38 38 57 700
Completely disagree 24 23 34 900
Can not say 7 6 9 100
In my opinion, money is for consumption and not for saving Completely agree 5 7 10 600
Partially agree 35 36 54 700
Partially disagree 46 43 65 300
Completely disagree 11 12 18 200
Can not say 3 2 3 000
I prefer local shops and services Completely agree 27 32 48 600
Partially agree 57 55 83 500
Partially disagree 12 11 16 700
Completely disagree 2 1 1 500
Can not say 2 1 1 500
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 6 100
Partially agree 28 27 41 000
Partially disagree 31 32 48 600
Completely disagree 32 34 51 600
Can not say 5 4 6 100
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 15 200
Partially agree 32 31 47 100
Partially disagree 37 38 57 700
Completely disagree 22 21 31 900
Can not say 2 1 1 500
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 15 22 800
Partially agree 50 50 76 000
Partially disagree 24 24 36 500
Completely disagree 6 8 12 200
Can not say 3 4 6 100
Ecology is an important purchase reason for me Completely agree 16 12 18 200
Partially agree 51 49 74 400
Partially disagree 24 27 41 000
Completely disagree 7 9 13 700
Can not say 3 3 4 600
I prefer well-known brands Completely agree 12 13 19 700
Partially agree 57 59 89 600
Partially disagree 23 20 30 400
Completely disagree 5 5 7 600
Can not say 3 2 3 000
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 19 700
Quite positively 63 64 97 200
Quite negatively 15 14 21 300
Very negative 4 5 7 600
Can not say 5 5 7 600
Magazines Very positive 14 15 22 800
Quite positively 61 59 89 600
Quite negatively 16 16 24 300
Very negative 4 5 7 600
Can not say 6 6 9 100
Free and local newspapers Very positive 24 27 41 000
Quite positively 57 57 86 600
Quite negatively 10 7 10 600
Very negative 3 4 6 100
Can not say 5 4 6 100
Newspaper/Magazine websites or applications Very positive 7 8 12 200
Quite positively 47 47 71 400
Quite negatively 28 27 41 000
Very negative 9 11 16 700
Can not say 8 7 10 600
Social media (Facebook, Instagram etc.) Very positive 6 6 9 100
Quite positively 34 32 48 600
Quite negatively 32 31 47 100
Very negative 16 17 25 800
Can not say 13 15 22 800
Blogs Very positive 4 3 4 600
Quite positively 27 24 36 500
Quite negatively 28 27 41 000
Very negative 15 17 25 800
Can not say 27 29 44 100
Newsletters to email Very positive 2 2 3 000
Quite positively 18 16 24 300
Quite negatively 34 35 53 200
Very negative 43 44 66 800
Can not say 3 3 4 600
Other websites Very positive 4 3 4 600
Quite positively 39 37 56 200
Quite negatively 33 33 50 100
Very negative 13 14 21 300
Can not say 11 12 18 200
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 13 700
Quite positively 48 48 72 900
Quite negatively 28 26 39 500
Very negative 13 14 21 300
Can not say 4 3 4 600
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 6 9 100
Quite positively 36 38 57 700
Quite negatively 33 32 48 600
Very negative 19 19 28 900
Can not say 6 5 7 600
Home delivered advertisements and catalogues Very positive 20 20 30 400
Quite positively 47 51 77 500
Quite negatively 16 15 22 800
Very negative 13 12 18 200
Can not say 4 2 3 000
Out-of-home advertising Very positive 12 11 16 700
Quite positively 53 53 80 500
Quite negatively 20 22 33 400
Very negative 7 8 12 200
Can not say 7 6 9 100
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 14 21 300
Partially agree 61 60 91 100
Partially disagree 11 14 21 300
Completely disagree 4 5 7 600
Can not say 7 7 10 600
Completely agree 17 13 19 700
Partially agree 58 60 91 100
Partially disagree 14 16 24 300
Completely disagree 5 5 7 600
Can not say 7 6 9 100
A professional magazine keeps me up to date on professional matters Completely agree 22 24 36 500
Partially agree 48 51 77 500
Partially disagree 12 12 18 200
Completely disagree 5 4 6 100
Can not say 13 9 13 700
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 35 53 200
Partially agree 50 49 74 400
Partially disagree 7 7 10 600
Completely disagree 3 2 3 000
Can not say 9 7 10 600
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 27 300
Partially agree 52 53 80 500
Partially disagree 14 15 22 800
Completely disagree 3 4 6 100
Can not say 15 10 15 200
Finnish magazines offer reliable product recommendations Completely agree 10 10 15 200
Partially agree 54 53 80 500
Partially disagree 18 23 34 900
Completely disagree 3 4 6 100
Can not say 15 10 15 200
Finnish magazines are of high quality Completely agree 22 23 34 900
Partially agree 59 58 88 100
Partially disagree 9 11 16 700
Completely disagree 2 2 3 000
Can not say 8 6 9 100
I follow important magazines on social media Completely agree 7 5 7 600
Partially agree 25 27 41 000
Partially disagree 25 23 34 900
Completely disagree 34 37 56 200
Can not say 9 8 12 200
I read important magazines from cover to cover Completely agree 18 21 31 900
Partially agree 34 31 47 100
Partially disagree 28 30 45 600
Completely disagree 16 14 21 300
Can not say 5 4 6 100
Ads in magazines make new things familiar Completely agree 10 12 18 200
Partially agree 50 49 74 400
Partially disagree 24 24 36 500
Completely disagree 8 8 12 200
Can not say 8 7 10 600
Completely agree 10 11 16 700
Partially agree 36 37 56 200
Partially disagree 24 25 38 000
Completely disagree 23 20 30 400
Can not say 8 7 10 600
I have purchased products based on the ad in magazine Completely agree 9 10 15 200
Partially agree 36 34 51 600
Partially disagree 26 26 39 500
Completely disagree 22 23 34 900
Can not say 6 7 10 600
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 12 18 200
Partially agree 49 45 68 400
Partially disagree 20 23 34 900
Completely disagree 13 15 22 800
Can not say 5 5 7 600
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 6 9 100
Partially agree 29 25 38 000
Partially disagree 29 31 47 100
Completely disagree 27 33 50 100
Can not say 6 6 9 100
Completely agree 2 2 3 000
Partially agree 19 14 21 300
Partially disagree 33 31 47 100
Completely disagree 38 45 68 400
Can not say 9 8 12 200
Completely agree 16 15 22 800
Partially agree 40 46 69 900
Partially disagree 23 21 31 900
Completely disagree 12 11 16 700
Can not say 8 7 10 600
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 15 22 800
Newspapers 13 18 27 300
Magazine websites 7 9 13 700
Newspaper websites 8 9 13 700
Blogs 3 3 4 600
Social media 14 12 18 200
Other websites 42 49 74 400
Television 10 14 21 300
Radio 2 2 3 000
Direct mail 10 14 21 300
None of these 40 30 45 600
Information sources, consumer electronics and information technology Print magazines 15 17 25 800
Newspapers 18 22 33 400
Magazine websites 10 10 15 200
Newspaper websites 11 12 18 200
Blogs 6 4 6 100
Social media 26 20 30 400
Other websites 49 49 74 400
Television 17 22 33 400
Radio 3 4 6 100
Direct mail 36 41 62 300
None of these 17 15 22 800
Information sources, beauty care and cosmetics Print magazines 18 14 21 300
Newspapers 8 9 13 700
Magazine websites 10 7 10 600
Newspaper websites 6 5 7 600
Blogs 8 3 4 600
Social media 28 13 19 700
Other websites 16 13 19 700
Television 14 16 24 300
Radio 2 3 4 600
Direct mail 17 18 27 300
None of these 45 56 85 100
Information sources, travel Print magazines 16 17 25 800
Newspapers 15 17 25 800
Magazine websites 10 10 15 200
Newspaper websites 10 9 13 700
Blogs 11 7 10 600
Social media 34 25 38 000
Other websites 47 48 72 900
Television 16 20 30 400
Radio 3 3 4 600
Direct mail 9 13 19 700
None of these 27 29 44 100
Information sources, style and fashion Print magazines 23 18 27 300
Newspapers 13 14 21 300
Magazine websites 13 9 13 700
Newspaper websites 8 8 12 200
Blogs 9 4 6 100
Social media 34 20 30 400
Other websites 33 31 47 100
Television 18 22 33 400
Radio 2 2 3 000
Direct mail 25 27 41 000
None of these 29 35 53 200
Information sources, building and renovating Print magazines 19 21 31 900
Newspapers 15 21 31 900
Magazine websites 9 11 16 700
Newspaper websites 8 10 15 200
Blogs 6 4 6 100
Social media 23 18 27 300
Other websites 32 38 57 700
Television 18 23 34 900
Radio 2 2 3 000
Direct mail 27 32 48 600
None of these 33 25 38 000
Information sources, food, cooking and baking Print magazines 36 35 53 200
Newspapers 26 29 44 100
Magazine websites 22 18 27 300
Newspaper websites 20 19 28 900
Blogs 14 9 13 700
Social media 42 30 45 600
Other websites 33 32 48 600
Television 28 33 50 100
Radio 6 11 16 700
Direct mail 27 29 44 100
None of these 12 15 22 800
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 8 12 200
Newspapers 11 14 21 300
Magazine websites 3 4 6 100
Newspaper websites 6 5 7 600
Blogs 1 1 1 500
Social media 10 9 13 700
Other websites 25 26 39 500
Television 12 15 22 800
Radio 2 1 1 500
Direct mail 17 20 30 400
None of these 52 48 72 900
Information sources, decorating and furniture purchases Print magazines 23 20 30 400
Newspapers 16 19 28 900
Magazine websites 11 9 13 700
Newspaper websites 8 9 13 700
Blogs 8 4 6 100
Social media 28 17 25 800
Other websites 30 28 42 500
Television 18 22 33 400
Radio 2 2 3 000
Direct mail 30 33 50 100
None of these 26 30 45 600
Information sources, saving and investing Print magazines 9 12 18 200
Newspapers 11 11 16 700
Magazine websites 7 7 10 600
Newspaper websites 10 9 13 700
Blogs 7 5 7 600
Social media 18 13 19 700
Other websites 30 31 47 100
Television 7 10 15 200
Radio 3 3 4 600
Direct mail 4 5 7 600
None of these 48 48 72 900
Information sources, health and wellbeing products / services Print magazines 14 12 18 200
Newspapers 14 16 24 300
Magazine websites 8 7 10 600
Newspaper websites 8 8 12 200
Blogs 5 3 4 600
Social media 23 17 25 800
Other websites 38 37 56 200
Television 12 15 22 800
Radio 3 2 3 000
Direct mail 16 18 27 300
None of these 37 39 59 200
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 15 22 800
Newspapers 18 22 33 400
Magazine websites 7 7 10 600
Newspaper websites 9 10 15 200
Blogs 5 3 4 600
Social media 24 17 25 800
Other websites 41 43 65 300
Television 14 18 27 300
Radio 2 1 1 500
Direct mail 30 32 48 600
None of these 29 28 42 500
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 41 62 300
Well-being and health 52 44 66 800
Charity work 14 12 18 200
Self development 32 28 42 500
Celebrities 15 6 9 100
Fishing 16 57 86 600
Beauty care and cosmetics 17 6 9 100
Literature 27 19 28 900
Domestic and foreign news 54 53 80 500
Domestic travel 32 33 50 100
Culture 33 19 28 900
Crafts 26 19 28 900
Nature and going outdoor 53 62 94 200
Hunting 10 53 80 500
Style and fashion 22 7 10 600
Music and concerts 37 28 42 500
Going on summer cottage 30 31 47 100
Local affairs 56 58 88 100
Computer/console/mobile playing 17 11 16 700
Politics 41 39 59 200
Gardening and plants 33 28 42 500
Building and renovating 37 53 80 500
Food and drink 40 35 53 200
Cooking, baking, recipes 39 31 47 100
Investment 22 21 31 900
Decorating 30 15 22 800
Economic and finances 35 41 62 300
Science 34 32 48 600
Travelling abroad 35 23 34 900
Sports, exercising 46 57 86 600
Sailing, boating 10 20 30 400
Consumer electronics and information technology 23 22 33 400
Environmental matters 32 33 50 100
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 3 000
Buying an apartment 10 7 10 600
Home renovation 29 28 42 500
Buying a car 25 28 42 500
Buying a boat 3 5 7 600
None of these 50 48 72 900
Purchases in the last 12 months Furniture and furnishings 42 33 50 100
Repair and construction products 40 50 76 000
Domestic appliances 38 42 63 800
Electronics or IT products 49 51 77 500
Cars 18 20 30 400
Clothing and footwear 82 77 117 000
Eyeglasses, contact lenses or sunglasses 35 34 51 600
Sports clothing, footwear or equipment 60 53 80 500
Saving or investing products or services 26 24 36 500
Cosmetics and beauty products 47 30 45 600
Mobile phones 30 30 45 600
Travels 46 39 59 200
Products and services for health and well-being 60 51 77 500
None of the above 2 1 1 500
Intentions to purchase within 12 months Furniture and furnishings 29 20 30 400
Repair and construction products 34 44 66 800
Domestic appliances 19 21 31 900
Electronics or IT products 28 29 44 100
Cars 14 15 22 800
Clothing and footwear 64 54 82 000
Eyeglasses, contact lenses or sunglasses 28 27 41 000
Sports clothing, footwear or equipment 43 39 59 200
Saving or investing products or services 21 19 28 900
Cosmetics and beauty products 38 21 31 900
Mobile phones 16 14 21 300
Travels 44 41 62 300
Products and services for health and well-being 48 36 54 700
None of the above 7 8 12 200
Will consider switching over the next 12 months Bank 7 8 12 200
Insurance company 10 13 19 700
electric company 20 27 41 000
Internet Connection 9 11 16 700
Phone-subscription 13 14 21 300
None of the above 46 41 62 300
Can not say 19 17 25 800
Uses of extra money Magazines, books, movies 17 13 19 700
Eating, drinking, partying in a restaurant 34 26 39 500
Exercise hobbies and equipment 27 28 42 500
Cultural events (e.g. concerts, theater, festivals) 35 25 38 000
Renovation, decoration 24 26 39 500
Health services and one's own well-being 22 20 30 400
Travelling 42 40 60 800
Entertainment electronics and information technology equipment, mobile phones 15 16 24 300
Clothes, shoes and bags 23 14 21 300
Home services (cleaning and other housekeeping services) 6 4 6 100
Car, boat, motorcycle 12 18 27 300
Cosmetics and beauty care 11 5 7 600
Saving, investing 46 45 68 400
Other 8 9 13 700
There is no extra money after mandatory expenses 7 7 10 600
Can not say 3 4 6 100
Source: NRS 2024

Online & social media

Magazine website

https://metsastysjakalastus.fi/

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Sami Rainisto
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

Email

  • metsastys.kalastus@otavamedia.fi