Yhteishyvä
Yhteishyvä is read by the members of the cooperative societies that make up the S-Group. The magazine is part of retail media.
Readers find information on benefits for co-op members, information to support their purchase decisions and hints and ideas for a good life. The magazine also features interesting articles on various subjects, entertainment and inspiration.
Yhteishyvä has national coverage, and the products and services presented on its pages should be available at S-Group outlets or at the outlets of the group's partner enterprises all over the country.
Issues per year
4 issues per year
Circulation
837 922 (Source: LT2023)
Copies
650 000
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 10.2.2024 | 2.1.2024 | 16.1.2024 | |
| 2 | 10.5.2024 | 28.3.2024 | 11.4.2024 | |
| 3 | 10.8.2024 | 5.6.2024 | 19.6.2024 | |
| 4 | 10.11.2024 | 2.10.2024 | 16.10.2024 |
Ei aikatauluja vuodelle 2025.
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 273 mm | 3 mm | 25 200 € |
| 1/1 portrait | Not specified | 210 x 273 mm | 3 mm | 14 000 € |
| 1/2 portrait | Not specified | 100 x 273 mm | 3 mm | 8 100 € |
| 1/2 landscape | Not specified | 210 x 132 mm | 3 mm | 8 100 € |
| 1/4 portrait | Not specified | 55 x 273 mm | 3 mm | 5 900 € |
| 1/4 landscape | Not specified | 210 x 68 mm | 3 mm | 5 900 € | *) size without marginal Prices valid until 31.12.2024 |
Size
210 x 273 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
ICC-profiili Kannen paperi MWC Gloss, Profiili: PSO Coated V3 Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3-5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | *) size without marginal Prices valid until 31.12.2025 |
|---|
Size
210 x 273 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
ICC-profiili Kannen paperi MWC Gloss, Profiili: PSO Coated V3 Sisus LWC Gloss, Profiili: PSO LWC Improved Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 3-5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit (Crop marks) on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x400 px | 20 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 20 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
Prices valid until 31.12.2025 |
|---|
Readers
Readers
1 985 200
Total reach
2 093 000
How many times read
1,6
Minutes of reading
38 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 65 | 1290 400 |
| Men | 49 | 35 | 694 800 | |
| Native language | Finnish | 95 | 98 | 1945 500 |
| Swedish | 5 | 2 | 39 700 | |
| Age | 15-24 y | 13 | 4 | 79 400 |
| 25-34 y | 14 | 10 | 198 500 | |
| 35-44 y | 14 | 14 | 277 900 | |
| 45-54 y | 14 | 16 | 317 600 | |
| 55-64 y | 16 | 19 | 377 200 | |
| 65+ y | 30 | 38 | 754 400 | |
| Gender + age | Female 15-29 years | 10 | 6 | 119 100 |
| Female 30-49 years | 14 | 18 | 357 300 | |
| Female 50+ years | 28 | 41 | 813 900 | |
| Male 15-29 years | 10 | 2 | 39 700 | |
| Male 30-49 years | 15 | 9 | 178 700 | |
| Male 50+ years | 24 | 24 | 476 400 | |
| Household position | Lives at home with parents | 7 | 2 | 39 700 |
| Lives alone | 29 | 26 | 516 200 | |
| Lives with spouse | 36 | 41 | 813 900 | |
| Lives with spouse and children | 24 | 26 | 516 200 | |
| Single parent | 3 | 3 | 59 600 | |
| Other | 3 | 2 | 39 700 | |
| Grandchildren under 18 years of age | Yes | 20 | 26 | 516 200 |
| No | 39 | 47 | 933 000 | |
| No answer (under 45 year olds) | 41 | 27 | 536 000 | |
| Education | Elementary school | 5 | 6 | 119 100 |
| Secondary school | 6 | 5 | 99 300 | |
| Vocational | 28 | 27 | 536 000 | |
| High school | 14 | 11 | 218 400 | |
| University of Applied Sciences | 20 | 21 | 416 900 | |
| University | 26 | 29 | 575 700 | |
| Something else | 2 | 2 | 39 700 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 1885 900 |
| No | 7 | 5 | 99 300 | |
| Can not say | 1 | 1 | 19 900 | |
| Use of glasses or contact lenses | Yes | 68 | 77 | 1528 600 |
| No | 32 | 23 | 456 600 | |
| Size of the household | 1 pers | 29 | 25 | 496 300 |
| 2 pers | 38 | 44 | 873 500 | |
| 3 pers | 14 | 13 | 258 100 | |
| 4 pers | 12 | 11 | 218 400 | |
| 5+ pers | 7 | 6 | 119 100 | |
| Household income (gross) | Below 20 000 € /y | 11 | 8 | 158 800 |
| 20 000 - 35 000 € /y | 18 | 19 | 377 200 | |
| 35 001 - 50 000 € /y | 19 | 21 | 416 900 | |
| 50 001 - 85 000 € /y | 21 | 23 | 456 600 | |
| 85 001 - 100 000 € /y | 8 | 9 | 178 700 | |
| Over 100 000 € /y | 10 | 10 | 198 500 | |
| Dont want to tell | 5 | 6 | 119 100 | |
| Cant say / No answer | 8 | 4 | 79 400 | |
| Family with kids | Yes | 32 | 30 | 595 600 |
| No | 68 | 70 | 1389 600 | |
| 13 | 12 | 238 200 | ||
| 13 | 12 | 238 200 | ||
| 5 | 4 | 79 400 | ||
| 1 | 1 | 19 900 | ||
| 1 | 1 | 19 900 | ||
| 68 | 70 | 1389 600 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 16 | 317 600 |
| Dog | 26 | 26 | 516 200 | |
| Some other pet | 5 | 5 | 99 300 | |
| No pets | 60 | 60 | 1191 100 | |
| Health services used in the household | Public health services | 85 | 87 | 1727 100 |
| Employer - funded health care services | 50 | 48 | 952 900 | |
| Private, self-funded healthcare services | 38 | 43 | 853 600 | |
| Private health insurance services | 24 | 23 | 456 600 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 1 | 19 900 | |
| Housing | Apartment | 32 | 28 | 555 900 |
| Row house or semi-detached house | 15 | 15 | 297 800 | |
| Detached house | 47 | 51 | 1012 500 | |
| Farm | 5 | 5 | 99 300 | |
| Something else | 1 | 1 | 19 900 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 83 | 1647 700 |
| Rented residence | 19 | 14 | 277 900 | |
| Right of residence apartment | 2 | 2 | 39 700 | |
| Something else | 1 | 1 | 19 900 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 44 | 873 500 |
| No | 58 | 55 | 1091 900 | |
| Can not say | 1 | 1 | 19 900 | |
| Number of cars in household | One car | 46 | 47 | 933 000 |
| Two cars | 31 | 33 | 655 100 | |
| Three or more cars | 10 | 9 | 178 700 | |
| No car | 14 | 11 | 218 400 | |
| Type of car, if buying now | New | 21 | 24 | 476 400 |
| Used | 68 | 66 | 1310 200 | |
| Company car | 4 | 3 | 59 600 | |
| Leasing (personal) | 8 | 9 | 178 700 | |
| Shared car | 3 | 3 | 59 600 | |
| Doesn't use a car | 9 | 8 | 158 800 | |
| Can not say | 5 | 5 | 99 300 | |
| Advertising ban at the door / mailbox | Yes | 26 | 22 | 436 700 |
| No | 74 | 78 | 1548 500 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 12 | 238 200 |
| No | 76 | 82 | 1627 900 | |
| Can not say | 5 | 6 | 119 100 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 18 | 357 300 |
| Turku or Tampere | 8 | 8 | 158 800 | |
| Oulu | 4 | 4 | 79 400 | |
| 70 000 - 150 000 inhabitants town | 13 | 14 | 277 900 | |
| Urban municipality | 27 | 27 | 536 000 | |
| Conurbation | 15 | 15 | 297 800 | |
| Countryside | 13 | 14 | 277 900 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 18 | 357 300 |
| 5-6 days a week | 4 | 5 | 99 300 | |
| 1-4 days a week | 25 | 31 | 615 400 | |
| Monthly | 24 | 26 | 516 200 | |
| Rarely | 24 | 18 | 357 300 | |
| Never | 8 | 2 | 39 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 22 | 436 700 |
| 5-6 days a week | 6 | 6 | 119 100 | |
| 1-4 days a week | 19 | 20 | 397 000 | |
| Monthly | 15 | 15 | 297 800 | |
| Rarely | 23 | 22 | 436 700 | |
| Never | 14 | 14 | 277 900 | |
| Can not say | 1 | 1 | 19 900 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 36 | 714 700 |
| 5-6 days a week | 4 | 5 | 99 300 | |
| 1-4 days a week | 23 | 26 | 516 200 | |
| Monthly | 14 | 12 | 238 200 | |
| Rarely | 23 | 18 | 357 300 | |
| Never | 8 | 3 | 59 600 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 57 | 1131 600 |
| 5-6 days a week | 10 | 9 | 178 700 | |
| 1-4 days a week | 16 | 15 | 297 800 | |
| Monthly | 6 | 5 | 99 300 | |
| Rarely | 9 | 8 | 158 800 | |
| Never | 6 | 6 | 119 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 119 100 |
| 5-6 days a week | 4 | 5 | 99 300 | |
| 1-4 days a week | 42 | 49 | 972 700 | |
| Monthly | 18 | 17 | 337 500 | |
| Rarely | 22 | 18 | 357 300 | |
| Never | 9 | 6 | 119 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 16 | 17 | 337 500 |
| 5-6 days a week | 10 | 10 | 198 500 | |
| 1-4 days a week | 30 | 31 | 615 400 | |
| Monthly | 23 | 21 | 416 900 | |
| Rarely | 14 | 13 | 258 100 | |
| Never | 6 | 7 | 139 000 | |
| Can not say | 1 | 1 | 19 900 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 13 | 258 100 |
| 5-6 days a week | 10 | 9 | 178 700 | |
| 1-4 days a week | 22 | 21 | 416 900 | |
| Monthly | 10 | 10 | 198 500 | |
| Rarely | 12 | 12 | 238 200 | |
| Never | 30 | 35 | 694 800 | |
| Can not say | 1 | 1 | 19 900 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 53 | 1052 200 |
| 5-6 days a week | 10 | 10 | 198 500 | |
| 1-4 days a week | 20 | 18 | 357 300 | |
| Monthly | 12 | 9 | 178 700 | |
| Rarely | 11 | 7 | 139 000 | |
| Never | 3 | 2 | 39 700 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 40 | 794 100 |
| 5-6 days a week | 12 | 13 | 258 100 | |
| 1-4 days a week | 23 | 22 | 436 700 | |
| Monthly | 12 | 10 | 198 500 | |
| Rarely | 13 | 10 | 198 500 | |
| Never | 6 | 6 | 119 100 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 26 | 516 200 |
| 5-6 days a week | 7 | 8 | 158 800 | |
| 1-4 days a week | 16 | 16 | 317 600 | |
| Monthly | 13 | 12 | 238 200 | |
| Rarely | 26 | 24 | 476 400 | |
| Never | 16 | 13 | 258 100 | |
| Can not say | 1 | 1 | 19 900 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 17 | 337 500 |
| 5-6 days a week | 9 | 10 | 198 500 | |
| 1-4 days a week | 22 | 22 | 436 700 | |
| Monthly | 14 | 13 | 258 100 | |
| Rarely | 22 | 21 | 416 900 | |
| Never | 16 | 16 | 317 600 | |
| Can not say | 1 | 1 | 19 900 | |
| The frequency of listening: Podcasts | Daily | 5 | 4 | 79 400 |
| 5-6 days a week | 3 | 3 | 59 600 | |
| 1-4 days a week | 10 | 8 | 158 800 | |
| Monthly | 14 | 12 | 238 200 | |
| Rarely | 29 | 30 | 595 600 | |
| Never | 38 | 42 | 833 800 | |
| Can not say | 2 | 2 | 39 700 | |
| User frequency and following: Social media | Daily | 59 | 57 | 1131 600 |
| 5-6 days a week | 7 | 7 | 139 000 | |
| 1-4 days a week | 7 | 7 | 139 000 | |
| Monthly | 3 | 3 | 59 600 | |
| Rarely | 6 | 6 | 119 100 | |
| Never | 17 | 19 | 377 200 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 178 700 |
| 5-6 days a week | 6 | 4 | 79 400 | |
| 1-4 days a week | 12 | 10 | 198 500 | |
| Monthly | 8 | 8 | 158 800 | |
| Rarely | 21 | 24 | 476 400 | |
| Never | 40 | 46 | 913 200 | |
| Can not say | 1 | 1 | 19 900 | |
| User frequency: Instant messaging | Daily | 69 | 67 | 1330 100 |
| 5-6 days a week | 10 | 10 | 198 500 | |
| 1-4 days a week | 9 | 10 | 198 500 | |
| Monthly | 3 | 3 | 59 600 | |
| Rarely | 3 | 3 | 59 600 | |
| Never | 6 | 7 | 139 000 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 20 | 397 000 | |
| 5-6 days a week | 6 | 7 | 139 000 | |
| 1-4 days a week | 14 | 14 | 277 900 | |
| Monthly | 22 | 21 | 416 900 | |
| Rarely | 35 | 33 | 655 100 | |
| Never | 7 | 5 | 99 300 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 59 600 | |
| 5-6 days a week | 2 | 1 | 19 900 | |
| 1-4 days a week | 4 | 4 | 79 400 | |
| Monthly | 7 | 7 | 139 000 | |
| Rarely | 30 | 29 | 575 700 | |
| Never | 53 | 56 | 1111 700 | |
| Can not say | 1 | 1 | 19 900 | |
| Daily | 6 | 6 | 119 100 | |
| 5-6 days a week | 3 | 3 | 59 600 | |
| 1-4 days a week | 5 | 6 | 119 100 | |
| Monthly | 8 | 7 | 139 000 | |
| Rarely | 23 | 22 | 436 700 | |
| Never | 55 | 56 | 1111 700 | |
| Can not say | 1 | 1 | 19 900 | |
| Daily | 19 | 12 | 238 200 | |
| 5-6 days a week | 9 | 7 | 139 000 | |
| 1-4 days a week | 23 | 23 | 456 600 | |
| Monthly | 22 | 24 | 476 400 | |
| Rarely | 18 | 21 | 416 900 | |
| Never | 10 | 13 | 258 100 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 4 | 79 400 | |
| 5-6 days a week | 2 | 2 | 39 700 | |
| 1-4 days a week | 7 | 8 | 158 800 | |
| Monthly | 7 | 7 | 139 000 | |
| Rarely | 12 | 12 | 238 200 | |
| Never | 61 | 61 | 1211 000 | |
| Cant say / No answer | 7 | 7 | 139 000 | |
| Daily | 41 | 46 | 913 200 | |
| 5-6 days a week | 8 | 9 | 178 700 | |
| 1-4 days a week | 10 | 10 | 198 500 | |
| Monthly | 6 | 4 | 79 400 | |
| Rarely | 8 | 6 | 119 100 | |
| Never | 22 | 21 | 416 900 | |
| Cant say / No answer | 4 | 5 | 99 300 | |
| Daily | 31 | 29 | 575 700 | |
| 5-6 days a week | 6 | 6 | 119 100 | |
| 1-4 days a week | 9 | 9 | 178 700 | |
| Monthly | 5 | 4 | 79 400 | |
| Rarely | 10 | 11 | 218 400 | |
| Never | 34 | 36 | 714 700 | |
| Cant say / No answer | 5 | 5 | 99 300 | |
| Daily | 14 | 8 | 158 800 | |
| 5-6 days a week | 2 | 1 | 19 900 | |
| 1-4 days a week | 3 | 2 | 39 700 | |
| Monthly | 2 | 2 | 39 700 | |
| Rarely | 5 | 5 | 99 300 | |
| Never | 69 | 76 | 1508 800 | |
| Cant say / No answer | 5 | 6 | 119 100 | |
| Daily | 6 | 5 | 99 300 | |
| 5-6 days a week | 2 | 2 | 39 700 | |
| 1-4 days a week | 5 | 5 | 99 300 | |
| Monthly | 5 | 4 | 79 400 | |
| Rarely | 12 | 12 | 238 200 | |
| Never | 65 | 68 | 1349 900 | |
| Cant say / No answer | 5 | 5 | 99 300 | |
| Daily | 10 | 5 | 99 300 | |
| 5-6 days a week | 3 | 2 | 39 700 | |
| 1-4 days a week | 4 | 4 | 79 400 | |
| Monthly | 3 | 3 | 59 600 | |
| Rarely | 9 | 9 | 178 700 | |
| Never | 68 | 72 | 1429 300 | |
| Cant say / No answer | 5 | 5 | 99 300 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 12 | 238 200 |
| Partially agree | 44 | 44 | 873 500 | |
| Partially disagree | 31 | 32 | 635 300 | |
| Completely disagree | 10 | 10 | 198 500 | |
| Can not say | 2 | 2 | 39 700 | |
| I prefer domestic products | Completely agree | 32 | 34 | 675 000 |
| Partially agree | 55 | 56 | 1111 700 | |
| Partially disagree | 10 | 8 | 158 800 | |
| Completely disagree | 1 | 1 | 19 900 | |
| Can not say | 1 | 1 | 19 900 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 20 | 397 000 |
| Partially agree | 55 | 57 | 1131 600 | |
| Partially disagree | 19 | 17 | 337 500 | |
| Completely disagree | 4 | 4 | 79 400 | |
| Can not say | 3 | 2 | 39 700 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 22 | 436 700 |
| Partially agree | 57 | 59 | 1171 300 | |
| Partially disagree | 17 | 16 | 317 600 | |
| Completely disagree | 2 | 2 | 39 700 | |
| Can not say | 2 | 1 | 19 900 | |
| I usually choose the cheapest option | Completely agree | 12 | 11 | 218 400 |
| Partially agree | 47 | 47 | 933 000 | |
| Partially disagree | 34 | 35 | 694 800 | |
| Completely disagree | 6 | 6 | 119 100 | |
| Can not say | 1 | 1 | 19 900 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 38 | 754 400 |
| Partially agree | 51 | 51 | 1012 500 | |
| Partially disagree | 9 | 9 | 178 700 | |
| Completely disagree | 2 | 2 | 39 700 | |
| Can not say | 1 | 1 | 19 900 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 5 | 99 300 |
| Partially agree | 25 | 25 | 496 300 | |
| Partially disagree | 38 | 39 | 774 200 | |
| Completely disagree | 24 | 25 | 496 300 | |
| Can not say | 7 | 7 | 139 000 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 99 300 |
| Partially agree | 35 | 35 | 694 800 | |
| Partially disagree | 46 | 47 | 933 000 | |
| Completely disagree | 11 | 11 | 218 400 | |
| Can not say | 3 | 2 | 39 700 | |
| I prefer local shops and services | Completely agree | 27 | 30 | 595 600 |
| Partially agree | 57 | 58 | 1151 400 | |
| Partially disagree | 12 | 10 | 198 500 | |
| Completely disagree | 2 | 1 | 19 900 | |
| Can not say | 2 | 1 | 19 900 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 59 600 |
| Partially agree | 28 | 27 | 536 000 | |
| Partially disagree | 31 | 32 | 635 300 | |
| Completely disagree | 32 | 33 | 655 100 | |
| Can not say | 5 | 5 | 99 300 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 9 | 178 700 |
| Partially agree | 32 | 34 | 675 000 | |
| Partially disagree | 37 | 36 | 714 700 | |
| Completely disagree | 22 | 21 | 416 900 | |
| Can not say | 2 | 1 | 19 900 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 18 | 357 300 |
| Partially agree | 50 | 53 | 1052 200 | |
| Partially disagree | 24 | 22 | 436 700 | |
| Completely disagree | 6 | 5 | 99 300 | |
| Can not say | 3 | 2 | 39 700 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 18 | 357 300 |
| Partially agree | 51 | 53 | 1052 200 | |
| Partially disagree | 24 | 22 | 436 700 | |
| Completely disagree | 7 | 5 | 99 300 | |
| Can not say | 3 | 2 | 39 700 | |
| I prefer well-known brands | Completely agree | 12 | 12 | 238 200 |
| Partially agree | 57 | 58 | 1151 400 | |
| Partially disagree | 23 | 22 | 436 700 | |
| Completely disagree | 5 | 5 | 99 300 | |
| Can not say | 3 | 3 | 59 600 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 15 | 297 800 |
| Quite positively | 63 | 65 | 1290 400 | |
| Quite negatively | 15 | 13 | 258 100 | |
| Very negative | 4 | 3 | 59 600 | |
| Can not say | 5 | 4 | 79 400 | |
| Magazines | Very positive | 14 | 15 | 297 800 |
| Quite positively | 61 | 63 | 1250 700 | |
| Quite negatively | 16 | 14 | 277 900 | |
| Very negative | 4 | 3 | 59 600 | |
| Can not say | 6 | 5 | 99 300 | |
| Free and local newspapers | Very positive | 24 | 27 | 536 000 |
| Quite positively | 57 | 59 | 1171 300 | |
| Quite negatively | 10 | 8 | 158 800 | |
| Very negative | 3 | 2 | 39 700 | |
| Can not say | 5 | 4 | 79 400 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 158 800 |
| Quite positively | 47 | 47 | 933 000 | |
| Quite negatively | 28 | 28 | 555 900 | |
| Very negative | 9 | 7 | 139 000 | |
| Can not say | 8 | 10 | 198 500 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 6 | 119 100 |
| Quite positively | 34 | 34 | 675 000 | |
| Quite negatively | 32 | 32 | 635 300 | |
| Very negative | 16 | 14 | 277 900 | |
| Can not say | 13 | 15 | 297 800 | |
| Blogs | Very positive | 4 | 4 | 79 400 |
| Quite positively | 27 | 25 | 496 300 | |
| Quite negatively | 28 | 28 | 555 900 | |
| Very negative | 15 | 13 | 258 100 | |
| Can not say | 27 | 30 | 595 600 | |
| Newsletters to email | Very positive | 2 | 2 | 39 700 |
| Quite positively | 18 | 19 | 377 200 | |
| Quite negatively | 34 | 36 | 714 700 | |
| Very negative | 43 | 40 | 794 100 | |
| Can not say | 3 | 3 | 59 600 | |
| Other websites | Very positive | 4 | 4 | 79 400 |
| Quite positively | 39 | 39 | 774 200 | |
| Quite negatively | 33 | 33 | 655 100 | |
| Very negative | 13 | 12 | 238 200 | |
| Can not say | 11 | 13 | 258 100 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 9 | 178 700 |
| Quite positively | 48 | 49 | 972 700 | |
| Quite negatively | 28 | 28 | 555 900 | |
| Very negative | 13 | 11 | 218 400 | |
| Can not say | 4 | 3 | 59 600 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 5 | 99 300 |
| Quite positively | 36 | 36 | 714 700 | |
| Quite negatively | 33 | 34 | 675 000 | |
| Very negative | 19 | 18 | 357 300 | |
| Can not say | 6 | 7 | 139 000 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 22 | 436 700 |
| Quite positively | 47 | 50 | 992 600 | |
| Quite negatively | 16 | 14 | 277 900 | |
| Very negative | 13 | 10 | 198 500 | |
| Can not say | 4 | 4 | 79 400 | |
| Out-of-home advertising | Very positive | 12 | 12 | 238 200 |
| Quite positively | 53 | 54 | 1072 000 | |
| Quite negatively | 20 | 20 | 397 000 | |
| Very negative | 7 | 7 | 139 000 | |
| Can not say | 7 | 7 | 139 000 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 19 | 377 200 |
| Partially agree | 61 | 64 | 1270 500 | |
| Partially disagree | 11 | 9 | 178 700 | |
| Completely disagree | 4 | 3 | 59 600 | |
| Can not say | 7 | 5 | 99 300 | |
| Completely agree | 17 | 19 | 377 200 | |
| Partially agree | 58 | 61 | 1211 000 | |
| Partially disagree | 14 | 12 | 238 200 | |
| Completely disagree | 5 | 4 | 79 400 | |
| Can not say | 7 | 5 | 99 300 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 24 | 476 400 |
| Partially agree | 48 | 48 | 952 900 | |
| Partially disagree | 12 | 11 | 218 400 | |
| Completely disagree | 5 | 5 | 99 300 | |
| Can not say | 13 | 12 | 238 200 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 33 | 655 100 |
| Partially agree | 50 | 50 | 992 600 | |
| Partially disagree | 7 | 7 | 139 000 | |
| Completely disagree | 3 | 2 | 39 700 | |
| Can not say | 9 | 8 | 158 800 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 16 | 317 600 |
| Partially agree | 52 | 54 | 1072 000 | |
| Partially disagree | 14 | 14 | 277 900 | |
| Completely disagree | 3 | 3 | 59 600 | |
| Can not say | 15 | 14 | 277 900 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 11 | 218 400 |
| Partially agree | 54 | 56 | 1111 700 | |
| Partially disagree | 18 | 18 | 357 300 | |
| Completely disagree | 3 | 3 | 59 600 | |
| Can not say | 15 | 13 | 258 100 | |
| Finnish magazines are of high quality | Completely agree | 22 | 24 | 476 400 |
| Partially agree | 59 | 62 | 1230 800 | |
| Partially disagree | 9 | 8 | 158 800 | |
| Completely disagree | 2 | 1 | 19 900 | |
| Can not say | 8 | 5 | 99 300 | |
| I follow important magazines on social media | Completely agree | 7 | 7 | 139 000 |
| Partially agree | 25 | 26 | 516 200 | |
| Partially disagree | 25 | 26 | 516 200 | |
| Completely disagree | 34 | 33 | 655 100 | |
| Can not say | 9 | 8 | 158 800 | |
| I read important magazines from cover to cover | Completely agree | 18 | 21 | 416 900 |
| Partially agree | 34 | 37 | 734 500 | |
| Partially disagree | 28 | 26 | 516 200 | |
| Completely disagree | 16 | 12 | 238 200 | |
| Can not say | 5 | 4 | 79 400 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 11 | 218 400 |
| Partially agree | 50 | 52 | 1032 300 | |
| Partially disagree | 24 | 24 | 476 400 | |
| Completely disagree | 8 | 7 | 139 000 | |
| Can not say | 8 | 6 | 119 100 | |
| Completely agree | 10 | 11 | 218 400 | |
| Partially agree | 36 | 36 | 714 700 | |
| Partially disagree | 24 | 24 | 476 400 | |
| Completely disagree | 23 | 22 | 436 700 | |
| Can not say | 8 | 7 | 139 000 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 10 | 198 500 |
| Partially agree | 36 | 38 | 754 400 | |
| Partially disagree | 26 | 27 | 536 000 | |
| Completely disagree | 22 | 19 | 377 200 | |
| Can not say | 6 | 5 | 99 300 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 15 | 297 800 |
| Partially agree | 49 | 53 | 1052 200 | |
| Partially disagree | 20 | 19 | 377 200 | |
| Completely disagree | 13 | 11 | 218 400 | |
| Can not say | 5 | 3 | 59 600 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 11 | 218 400 |
| Partially agree | 29 | 33 | 655 100 | |
| Partially disagree | 29 | 29 | 575 700 | |
| Completely disagree | 27 | 24 | 476 400 | |
| Can not say | 6 | 5 | 99 300 | |
| Completely agree | 2 | 1 | 19 900 | |
| Partially agree | 19 | 15 | 297 800 | |
| Partially disagree | 33 | 34 | 675 000 | |
| Completely disagree | 38 | 40 | 794 100 | |
| Can not say | 9 | 10 | 198 500 | |
| Completely agree | 16 | 20 | 397 000 | |
| Partially agree | 40 | 43 | 853 600 | |
| Partially disagree | 23 | 22 | 436 700 | |
| Completely disagree | 12 | 9 | 178 700 | |
| Can not say | 8 | 6 | 119 100 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 12 | 238 200 |
| Newspapers | 13 | 16 | 317 600 | |
| Magazine websites | 7 | 7 | 139 000 | |
| Newspaper websites | 8 | 8 | 158 800 | |
| Blogs | 3 | 2 | 39 700 | |
| Social media | 14 | 11 | 218 400 | |
| Other websites | 42 | 40 | 794 100 | |
| Television | 10 | 11 | 218 400 | |
| Radio | 2 | 1 | 19 900 | |
| Direct mail | 10 | 11 | 218 400 | |
| None of these | 40 | 41 | 813 900 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 17 | 337 500 |
| Newspapers | 18 | 21 | 416 900 | |
| Magazine websites | 10 | 10 | 198 500 | |
| Newspaper websites | 11 | 11 | 218 400 | |
| Blogs | 6 | 4 | 79 400 | |
| Social media | 26 | 21 | 416 900 | |
| Other websites | 49 | 47 | 933 000 | |
| Television | 17 | 19 | 377 200 | |
| Radio | 3 | 3 | 59 600 | |
| Direct mail | 36 | 42 | 833 800 | |
| None of these | 17 | 16 | 317 600 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 24 | 476 400 |
| Newspapers | 8 | 11 | 218 400 | |
| Magazine websites | 10 | 12 | 238 200 | |
| Newspaper websites | 6 | 7 | 139 000 | |
| Blogs | 8 | 7 | 139 000 | |
| Social media | 28 | 27 | 536 000 | |
| Other websites | 16 | 17 | 337 500 | |
| Television | 14 | 16 | 317 600 | |
| Radio | 2 | 2 | 39 700 | |
| Direct mail | 17 | 22 | 436 700 | |
| None of these | 45 | 39 | 774 200 | |
| Information sources, travel | Print magazines | 16 | 20 | 397 000 |
| Newspapers | 15 | 18 | 357 300 | |
| Magazine websites | 10 | 12 | 238 200 | |
| Newspaper websites | 10 | 10 | 198 500 | |
| Blogs | 11 | 10 | 198 500 | |
| Social media | 34 | 32 | 635 300 | |
| Other websites | 47 | 50 | 992 600 | |
| Television | 16 | 18 | 357 300 | |
| Radio | 3 | 3 | 59 600 | |
| Direct mail | 9 | 12 | 238 200 | |
| None of these | 27 | 24 | 476 400 | |
| Information sources, style and fashion | Print magazines | 23 | 31 | 615 400 |
| Newspapers | 13 | 16 | 317 600 | |
| Magazine websites | 13 | 15 | 297 800 | |
| Newspaper websites | 8 | 9 | 178 700 | |
| Blogs | 9 | 8 | 158 800 | |
| Social media | 34 | 32 | 635 300 | |
| Other websites | 33 | 35 | 694 800 | |
| Television | 18 | 20 | 397 000 | |
| Radio | 2 | 2 | 39 700 | |
| Direct mail | 25 | 31 | 615 400 | |
| None of these | 29 | 25 | 496 300 | |
| Information sources, building and renovating | Print magazines | 19 | 22 | 436 700 |
| Newspapers | 15 | 18 | 357 300 | |
| Magazine websites | 9 | 10 | 198 500 | |
| Newspaper websites | 8 | 8 | 158 800 | |
| Blogs | 6 | 6 | 119 100 | |
| Social media | 23 | 21 | 416 900 | |
| Other websites | 32 | 33 | 655 100 | |
| Television | 18 | 20 | 397 000 | |
| Radio | 2 | 2 | 39 700 | |
| Direct mail | 27 | 33 | 655 100 | |
| None of these | 33 | 29 | 575 700 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 44 | 873 500 |
| Newspapers | 26 | 32 | 635 300 | |
| Magazine websites | 22 | 23 | 456 600 | |
| Newspaper websites | 20 | 20 | 397 000 | |
| Blogs | 14 | 13 | 258 100 | |
| Social media | 42 | 38 | 754 400 | |
| Other websites | 33 | 31 | 615 400 | |
| Television | 28 | 30 | 595 600 | |
| Radio | 6 | 6 | 119 100 | |
| Direct mail | 27 | 31 | 615 400 | |
| None of these | 12 | 10 | 198 500 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 9 | 178 700 |
| Newspapers | 11 | 14 | 277 900 | |
| Magazine websites | 3 | 4 | 79 400 | |
| Newspaper websites | 6 | 6 | 119 100 | |
| Blogs | 1 | 1 | 19 900 | |
| Social media | 10 | 10 | 198 500 | |
| Other websites | 25 | 26 | 516 200 | |
| Television | 12 | 13 | 258 100 | |
| Radio | 2 | 1 | 19 900 | |
| Direct mail | 17 | 21 | 416 900 | |
| None of these | 52 | 48 | 952 900 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 29 | 575 700 |
| Newspapers | 16 | 18 | 357 300 | |
| Magazine websites | 11 | 12 | 238 200 | |
| Newspaper websites | 8 | 8 | 158 800 | |
| Blogs | 8 | 7 | 139 000 | |
| Social media | 28 | 26 | 516 200 | |
| Other websites | 30 | 30 | 595 600 | |
| Television | 18 | 20 | 397 000 | |
| Radio | 2 | 1 | 19 900 | |
| Direct mail | 30 | 37 | 734 500 | |
| None of these | 26 | 22 | 436 700 | |
| Information sources, saving and investing | Print magazines | 9 | 10 | 198 500 |
| Newspapers | 11 | 13 | 258 100 | |
| Magazine websites | 7 | 6 | 119 100 | |
| Newspaper websites | 10 | 10 | 198 500 | |
| Blogs | 7 | 6 | 119 100 | |
| Social media | 18 | 14 | 277 900 | |
| Other websites | 30 | 28 | 555 900 | |
| Television | 7 | 8 | 158 800 | |
| Radio | 3 | 3 | 59 600 | |
| Direct mail | 4 | 4 | 79 400 | |
| None of these | 48 | 49 | 972 700 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 18 | 357 300 |
| Newspapers | 14 | 17 | 337 500 | |
| Magazine websites | 8 | 9 | 178 700 | |
| Newspaper websites | 8 | 8 | 158 800 | |
| Blogs | 5 | 5 | 99 300 | |
| Social media | 23 | 23 | 456 600 | |
| Other websites | 38 | 40 | 794 100 | |
| Television | 12 | 13 | 258 100 | |
| Radio | 3 | 3 | 59 600 | |
| Direct mail | 16 | 20 | 397 000 | |
| None of these | 37 | 33 | 655 100 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 15 | 297 800 |
| Newspapers | 18 | 22 | 436 700 | |
| Magazine websites | 7 | 8 | 158 800 | |
| Newspaper websites | 9 | 10 | 198 500 | |
| Blogs | 5 | 4 | 79 400 | |
| Social media | 24 | 21 | 416 900 | |
| Other websites | 41 | 41 | 813 900 | |
| Television | 14 | 15 | 297 800 | |
| Radio | 2 | 2 | 39 700 | |
| Direct mail | 30 | 36 | 714 700 | |
| None of these | 29 | 26 | 516 200 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 20 | 397 000 |
| Well-being and health | 52 | 61 | 1211 000 | |
| Charity work | 14 | 16 | 317 600 | |
| Self development | 32 | 33 | 655 100 | |
| Celebrities | 15 | 16 | 317 600 | |
| Fishing | 16 | 13 | 258 100 | |
| Beauty care and cosmetics | 17 | 20 | 397 000 | |
| Literature | 27 | 32 | 635 300 | |
| Domestic and foreign news | 54 | 59 | 1171 300 | |
| Domestic travel | 32 | 38 | 754 400 | |
| Culture | 33 | 36 | 714 700 | |
| Crafts | 26 | 30 | 595 600 | |
| Nature and going outdoor | 53 | 59 | 1171 300 | |
| Hunting | 10 | 8 | 158 800 | |
| Style and fashion | 22 | 24 | 476 400 | |
| Music and concerts | 37 | 39 | 774 200 | |
| Going on summer cottage | 30 | 31 | 615 400 | |
| Local affairs | 56 | 65 | 1290 400 | |
| Computer/console/mobile playing | 17 | 9 | 178 700 | |
| Politics | 41 | 42 | 833 800 | |
| Gardening and plants | 33 | 43 | 853 600 | |
| Building and renovating | 37 | 38 | 754 400 | |
| Food and drink | 40 | 43 | 853 600 | |
| Cooking, baking, recipes | 39 | 48 | 952 900 | |
| Investment | 22 | 20 | 397 000 | |
| Decorating | 30 | 36 | 714 700 | |
| Economic and finances | 35 | 35 | 694 800 | |
| Science | 34 | 31 | 615 400 | |
| Travelling abroad | 35 | 35 | 694 800 | |
| Sports, exercising | 46 | 45 | 893 300 | |
| Sailing, boating | 10 | 7 | 139 000 | |
| Consumer electronics and information technology | 23 | 16 | 317 600 | |
| Environmental matters | 32 | 35 | 694 800 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 2 | 39 700 |
| Buying an apartment | 10 | 9 | 178 700 | |
| Home renovation | 29 | 30 | 595 600 | |
| Buying a car | 25 | 23 | 456 600 | |
| Buying a boat | 3 | 3 | 59 600 | |
| None of these | 50 | 51 | 1012 500 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 42 | 833 800 |
| Repair and construction products | 40 | 42 | 833 800 | |
| Domestic appliances | 38 | 40 | 794 100 | |
| Electronics or IT products | 49 | 44 | 873 500 | |
| Cars | 18 | 17 | 337 500 | |
| Clothing and footwear | 82 | 84 | 1667 600 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 38 | 754 400 | |
| Sports clothing, footwear or equipment | 60 | 59 | 1171 300 | |
| Saving or investing products or services | 26 | 26 | 516 200 | |
| Cosmetics and beauty products | 47 | 54 | 1072 000 | |
| Mobile phones | 30 | 29 | 575 700 | |
| Travels | 46 | 48 | 952 900 | |
| Products and services for health and well-being | 60 | 65 | 1290 400 | |
| None of the above | 2 | 1 | 19 900 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 29 | 575 700 |
| Repair and construction products | 34 | 36 | 714 700 | |
| Domestic appliances | 19 | 18 | 357 300 | |
| Electronics or IT products | 28 | 23 | 456 600 | |
| Cars | 14 | 12 | 238 200 | |
| Clothing and footwear | 64 | 66 | 1310 200 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 31 | 615 400 | |
| Sports clothing, footwear or equipment | 43 | 43 | 853 600 | |
| Saving or investing products or services | 21 | 20 | 397 000 | |
| Cosmetics and beauty products | 38 | 43 | 853 600 | |
| Mobile phones | 16 | 15 | 297 800 | |
| Travels | 44 | 46 | 913 200 | |
| Products and services for health and well-being | 48 | 52 | 1032 300 | |
| None of the above | 7 | 6 | 119 100 | |
| Will consider switching over the next 12 months | Bank | 7 | 7 | 139 000 |
| Insurance company | 10 | 9 | 178 700 | |
| electric company | 20 | 20 | 397 000 | |
| Internet Connection | 9 | 8 | 158 800 | |
| Phone-subscription | 13 | 12 | 238 200 | |
| None of the above | 46 | 46 | 913 200 | |
| Can not say | 19 | 20 | 397 000 | |
| Uses of extra money | Magazines, books, movies | 17 | 17 | 337 500 |
| Eating, drinking, partying in a restaurant | 34 | 32 | 635 300 | |
| Exercise hobbies and equipment | 27 | 26 | 516 200 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 38 | 754 400 | |
| Renovation, decoration | 24 | 26 | 516 200 | |
| Health services and one's own well-being | 22 | 25 | 496 300 | |
| Travelling | 42 | 45 | 893 300 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 10 | 198 500 | |
| Clothes, shoes and bags | 23 | 22 | 436 700 | |
| Home services (cleaning and other housekeeping services) | 6 | 7 | 139 000 | |
| Car, boat, motorcycle | 12 | 10 | 198 500 | |
| Cosmetics and beauty care | 11 | 12 | 238 200 | |
| Saving, investing | 46 | 46 | 913 200 | |
| Other | 8 | 8 | 158 800 | |
| There is no extra money after mandatory expenses | 7 | 7 | 139 000 | |
| Can not say | 3 | 3 | 59 600 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Suomen Osuuskauppojen Keskuskunta SOK
- Fleminginkatu 34
- 00510 Helsinki
- www.s-kanava.fi
- Aleksi Rautakorpi
- aleksi.rautakorpi@sok.fi
Media
Publisher
- Suomen Osuuskauppojen Keskuskunta SOK
Publisher
- Suomen Osuuskauppojen Keskuskunta SOK
Päätoimittaja
- Asta Kujala
Address
- Fleminginkatu 34
- 00510 Helsinki
Postal address
- PL 1
- 00088 S-RYHMÄ