Tekniikan Maailma
Tekniikan Maailma is the most trusted, useful, and versatile technology and science media in Finland. Our readers are better off than average, and they know that Tekniikan Maailma provides information that is useful. TM tests and compares the most significant products from key areas such as cars, mobile devices, entertainment electronics, information technology, cameras, household appliances, and sports equipment. TM provides fact-based journalism.
Issues per year
22 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 28.12.2023 | 5.12.2023 | 11.12.2023 | A look at the car year 2024, including the most significant car innovations. Car comparison. |
| 2 | 11.1.2024 | 18.12.2023 | 21.12.2023 | Comparison of the most interesting new TVs. |
| 3 | 25.1.2024 | 5.1.2024 | 10.1.2024 | Operation test of the Honda CB750 Hornet motorcycle. An overview of the development of music technology. |
| 4 | 15.2.2024 | 26.1.2024 | 31.1.2024 | TM’s great winter car comparison, part 1: cars with internal combustion engine. |
| 5 | 7.3.2024 | 16.2.2024 | 21.2.2024 | TM’s great winter car comparison, part 2: all-electric cars. |
| 6 | 21.3.2024 | 1.3.2024 | 6.3.2024 | Comparison: summer tyres 2024. |
| 7 | 11.4.2024 | 20.3.2024 | 25.3.2024 | Comparison of a topical wheel group. |
| 8 | 25.4.2024 | 5.4.2024 | 10.4.2024 | A guide for buying a car. What’s new in the development of medical technology? |
| 9 | 16.5.2024 | 24.4.2024 | 29.4.2024 | Comparison of the most interesting new phones. |
| 10 | 30.5.2024 | 10.5.2024 | 15.5.2024 | Comparison of an interesting topical car group. |
| 11 | 19.6.2024 | 30.5.2024 | 4.6.2024 | Home and kitchen technology. Testing the technology of building a smart home and a smart yard. |
| 12 | 4.7.2024 | 13.6.2024 | 18.6.2024 | A great car comparison for the summer. An overview of the development of energy technology. |
| 13 | 18.7.2024 | 28.6.2024 | 3.7.2024 | Comparison of new motorcycles of the season. |
| 14 | 1.8.2024 | 12.7.2024 | 17.7.2024 | Comparison: joint Nordic sports car comparison. |
| 15 | 15.8.2024 | 26.7.2024 | 31.7.2024 | Comparison of a topical group of electric bicycles. |
| 16 | 5.9.2024 | 16.8.2024 | 21.8.2024 | Student electronics. Self-driving cars. |
| 17 | 19.9.2024 | 30.8.2024 | 4.9.2024 | Tool novelties in the test. Different technologies for measuring oneself. |
| 18 | 3.10.2024 | 13.9.2024 | 18.9.2024 | Comparison: winter tyres 2024 — friction and studded tyres. |
| 19 | 17.10.2024 | 27.9.2024 | 2.10.2024 | Comparison of a topical car group. An overview of the development of space technology. |
| 20 | 7.11.2024 | 18.10.2024 | 23.10.2024 | Great camera comparison. Ski comparison. |
| 21 | 21.11.2024 | 1.11.2024 | 6.11.2024 | Audio comparison. Comparison of AI services. |
| 22 | 12.12.2024 | 21.11.2024 | 26.11.2024 | A topical bicycle comparison. Editors’ tips for the best Christmas gifts. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 9.1.2025 | 13.12.2024 | 19.12.2024 | Mobile Phones. Current premium mobile phone comparison. Comparison of skating skis. |
| 2 | 23.1.2025 | 2.1.2025 | 9.1.2025 | TV Comparison. Comparison of televisions in a popular price range. KT car final report. |
| 3 | 6.2.2025 | 17.1.2025 | 23.1.2025 | Motorcycle Usage Test Final Report. |
| 4 | 20.2.2025 | 31.1.2025 | 6.2.2025 | Winter Car Comparison Part 1: 10 cars in the Finnish winter. Electric and internal combustion engine cars. |
| 5 | 13.3.2025 | 21.2.2025 | 27.2.2025 | Winter Car Comparison Part 2: Final results. Electric and internal combustion engine cars. |
| 6 | 3.4.2025 | 13.3.2025 | 19.3.2025 | Summer Tires. Finland's largest summer tire comparison 2025. |
| 7 | 17.4.2025 | 28.3.2025 | 3.4.2025 | Headphones. Current headphone group comparison. |
| 8 | 8.5.2025 | 15.4.2025 | 23.4.2025 | Bicycle Comparison. Mountain and electric bikes compared. |
| 9 | 22.5.2025 | 2.5.2025 | 8.5.2025 | Smart Rings Comparison. Grill theme. |
| 10 | 5.6.2025 | 15.5.2025 | 21.5.2025 | Current car group comparison. |
| 11 - 12 | 18.6.2025 | 28.5.2025 | 4.6.2025 | Double Issue. Cameras: Next generation cameras. |
| 13 | 17.7.2025 | 27.6.2025 | 3.7.2025 | Motorcycle Comparison. |
| 14 | 7.8.2025 | 18.7.2025 | 24.7.2025 | Streaming Services. New kitchen appliances. Comparison of quiet tires. |
| 15 | 21.8.2025 | 1.8.2025 | 7.8.2025 | Car Track Comparison. Electric cars on the track. |
| 16 | 4.9.2025 | 15.8.2025 | 21.8.2025 | Robot Vacuum Cleaners Compared. Home cleaning technology. |
| 17 | 18.9.2025 | 29.8.2025 | 4.9.2025 | Affordable Phones Compared. Car comparison. |
| 18 | 2.10.2025 | 12.9.2025 | 18.9.2025 | Finland’’s Largest Winter Tire Comparison 2025. |
| 19 | 23.10.2025 | 3.10.2025 | 9.10.2025 | Television. Affordable TVs compared. |
| 20 | 13.11.2025 | 24.10.2025 | 30.10.2025 | AI Comparison. Kitchen machines compared. |
| 21 | 27.11.2025 | 7.11.2025 | 13.11.2025 | Current Ski Group Comparison. Car comparison. |
| 22 | 18.12.2025 | 28.11.2025 | 4.12.2025 | Best Christmas Gifts. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 275 mm | 5 mm | 12 810 € |
| 2/1 landscape | 1. Spread | 420 x 275 mm | 5 mm | 14 100 € |
| 2/1 landscape | 2. Spread | 420 x 275 mm | 5 mm | 14 100 € |
| 2/1 landscape | Centerfold | 420 x 275 mm | 5 mm | 14 100 € |
| 1/1 portrait | Not specified | 210 x 275 mm | 5 mm | 7 120 € |
| 1/1 portrait | 2. Cover | 210 x 275 mm | 5 mm | 7 840 € |
| 1/1 portrait | 3. Cover | 210 x 275 mm | 5 mm | 7 840 € |
| Takakansi portrait | Back cover | 210 x 245 mm | 5 mm | 7 840 € |
| 1/2 Pysty portrait | Not specified | 102 x 275 mm | 5 mm | 4 840 € |
| 1/2 Vaaka landscape | Not specified | 210 x 135 mm | 5 mm | 4 840 € |
| 1/4 Neliö square | Not specified | 102 x 135 mm | 5 mm | 3 560 € |
| 1/4 Pysty portrait | Not specified | 49 x 275 mm | 5 mm | 3 560 € |
| 1/4 Vaaka landscape | Not specified | 210 x 66 mm | 5 mm | 3 560 € | *) size without marginal Prices valid until 31.12.2024 |
Size
210 x 275 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
yrityksille.otavamedia.fi/tekniset tiedot ja hinnat
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 275 mm | 5 mm | 12 810 € |
| 2/1 landscape | 1. Spread | 420 x 275 mm | 5 mm | 14 100 € |
| 2/1 landscape | 2. Spread | 420 x 275 mm | 5 mm | 14 100 € |
| 2/1 landscape | Centerfold | 420 x 275 mm | 5 mm | 14 100 € |
| 1/1 portrait | Not specified | 210 x 275 mm | 5 mm | 7 120 € |
| 1/1 portrait | 2. Cover | 210 x 275 mm | 5 mm | 7 840 € |
| 1/1 portrait | 3. Cover | 210 x 275 mm | 5 mm | 7 840 € |
| Takakansi portrait | Back cover | 210 x 245 mm | 5 mm | 7 840 € |
| 1/2 Pysty portrait | Not specified | 102 x 275 mm | 5 mm | 4 840 € |
| 1/2 Vaaka landscape | Not specified | 210 x 135 mm | 5 mm | 4 840 € |
| 1/4 Neliö square | Not specified | 102 x 135 mm | 5 mm | 3 560 € |
| 1/4 Pysty portrait | Not specified | 49 x 275 mm | 5 mm | 3 560 € |
| 1/4 Vaaka landscape | Not specified | 210 x 66 mm | 5 mm | 3 560 € | *) size without marginal Prices valid until 31.12.2025 |
Size
210 x 275 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
yrityksille.otavamedia.fi/tekniset tiedot ja hinnat
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 14 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 14 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
211 700
Total reach
441 700
How many times read
2,5
Minutes of reading
71 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 14 | 29 600 |
| Men | 49 | 86 | 182 100 | |
| Native language | Finnish | 95 | 96 | 203 200 |
| Swedish | 5 | 4 | 8 500 | |
| Age | 15-24 y | 13 | 5 | 10 600 |
| 25-34 y | 14 | 8 | 16 900 | |
| 35-44 y | 14 | 12 | 25 400 | |
| 45-54 y | 14 | 16 | 33 900 | |
| 55-64 y | 16 | 20 | 42 300 | |
| 65+ y | 30 | 39 | 82 600 | |
| Gender + age | Female 15-29 years | 10 | 1 | 2 100 |
| Female 30-49 years | 14 | 3 | 6 400 | |
| Female 50+ years | 28 | 9 | 19 100 | |
| Male 15-29 years | 10 | 8 | 16 900 | |
| Male 30-49 years | 15 | 21 | 44 500 | |
| Male 50+ years | 24 | 58 | 122 800 | |
| Household position | Lives at home with parents | 7 | 3 | 6 400 |
| Lives alone | 29 | 22 | 46 600 | |
| Lives with spouse | 36 | 46 | 97 400 | |
| Lives with spouse and children | 24 | 24 | 50 800 | |
| Single parent | 3 | 2 | 4 200 | |
| Other | 3 | 2 | 4 200 | |
| Grandchildren under 18 years of age | Yes | 20 | 28 | 59 300 |
| No | 39 | 47 | 99 500 | |
| No answer (under 45 year olds) | 41 | 25 | 52 900 | |
| Education | Elementary school | 5 | 5 | 10 600 |
| Secondary school | 6 | 5 | 10 600 | |
| Vocational | 28 | 28 | 59 300 | |
| High school | 14 | 10 | 21 200 | |
| University of Applied Sciences | 20 | 22 | 46 600 | |
| University | 26 | 29 | 61 400 | |
| Something else | 2 | 1 | 2 100 | |
| Decision-maker in grocery purchases | Yes | 93 | 91 | 192 600 |
| No | 7 | 8 | 16 900 | |
| Can not say | 1 | 1 | 2 100 | |
| Use of glasses or contact lenses | Yes | 68 | 72 | 152 400 |
| No | 32 | 28 | 59 300 | |
| Size of the household | 1 pers | 29 | 21 | 44 500 |
| 2 pers | 38 | 50 | 105 800 | |
| 3 pers | 14 | 13 | 27 500 | |
| 4 pers | 12 | 11 | 23 300 | |
| 5+ pers | 7 | 6 | 12 700 | |
| Household income (gross) | Below 20 000 € /y | 11 | 6 | 12 700 |
| 20 000 - 35 000 € /y | 18 | 14 | 29 600 | |
| 35 001 - 50 000 € /y | 19 | 23 | 48 700 | |
| 50 001 - 85 000 € /y | 21 | 23 | 48 700 | |
| 85 001 - 100 000 € /y | 8 | 10 | 21 200 | |
| Over 100 000 € /y | 10 | 16 | 33 900 | |
| Dont want to tell | 5 | 4 | 8 500 | |
| Cant say / No answer | 8 | 3 | 6 400 | |
| Family with kids | Yes | 32 | 27 | 57 200 |
| No | 68 | 73 | 154 500 | |
| 13 | 11 | 23 300 | ||
| 13 | 11 | 23 300 | ||
| 5 | 4 | 8 500 | ||
| 1 | 1 | 2 100 | ||
| 1 | 1 | 2 100 | ||
| 68 | 73 | 154 500 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 14 | 29 600 |
| Dog | 26 | 25 | 52 900 | |
| Some other pet | 5 | 4 | 8 500 | |
| No pets | 60 | 62 | 131 300 | |
| Health services used in the household | Public health services | 85 | 83 | 175 700 |
| Employer - funded health care services | 50 | 49 | 103 700 | |
| Private, self-funded healthcare services | 38 | 43 | 91 000 | |
| Private health insurance services | 24 | 22 | 46 600 | |
| No health care | 1 | 1 | 2 100 | |
| Can not say | 1 | 1 | 2 100 | |
| Housing | Apartment | 32 | 27 | 57 200 |
| Row house or semi-detached house | 15 | 15 | 31 800 | |
| Detached house | 47 | 54 | 114 300 | |
| Farm | 5 | 5 | 10 600 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 86 | 182 100 |
| Rented residence | 19 | 11 | 23 300 | |
| Right of residence apartment | 2 | 2 | 4 200 | |
| Something else | 1 | 1 | 2 100 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 47 | 99 500 |
| No | 58 | 52 | 110 100 | |
| Can not say | 1 | 0 | 0 | |
| Number of cars in household | One car | 46 | 47 | 99 500 |
| Two cars | 31 | 37 | 78 300 | |
| Three or more cars | 10 | 9 | 19 100 | |
| No car | 14 | 7 | 14 800 | |
| Type of car, if buying now | New | 21 | 31 | 65 600 |
| Used | 68 | 67 | 141 800 | |
| Company car | 4 | 5 | 10 600 | |
| Leasing (personal) | 8 | 10 | 21 200 | |
| Shared car | 3 | 2 | 4 200 | |
| Doesn't use a car | 9 | 4 | 8 500 | |
| Can not say | 5 | 4 | 8 500 | |
| Advertising ban at the door / mailbox | Yes | 26 | 21 | 44 500 |
| No | 74 | 79 | 167 200 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 19 | 40 200 |
| No | 76 | 76 | 160 900 | |
| Can not say | 5 | 5 | 10 600 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 17 | 36 000 |
| Turku or Tampere | 8 | 8 | 16 900 | |
| Oulu | 4 | 5 | 10 600 | |
| 70 000 - 150 000 inhabitants town | 13 | 13 | 27 500 | |
| Urban municipality | 27 | 29 | 61 400 | |
| Conurbation | 15 | 16 | 33 900 | |
| Countryside | 13 | 12 | 25 400 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 26 | 55 000 |
| 5-6 days a week | 4 | 6 | 12 700 | |
| 1-4 days a week | 25 | 37 | 78 300 | |
| Monthly | 24 | 21 | 44 500 | |
| Rarely | 24 | 9 | 19 100 | |
| Never | 8 | 1 | 2 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 30 | 63 500 |
| 5-6 days a week | 6 | 5 | 10 600 | |
| 1-4 days a week | 19 | 23 | 48 700 | |
| Monthly | 15 | 17 | 36 000 | |
| Rarely | 23 | 18 | 38 100 | |
| Never | 14 | 7 | 14 800 | |
| Can not say | 1 | 1 | 2 100 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 44 | 93 100 |
| 5-6 days a week | 4 | 5 | 10 600 | |
| 1-4 days a week | 23 | 24 | 50 800 | |
| Monthly | 14 | 11 | 23 300 | |
| Rarely | 23 | 14 | 29 600 | |
| Never | 8 | 2 | 4 200 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 63 | 133 400 |
| 5-6 days a week | 10 | 10 | 21 200 | |
| 1-4 days a week | 16 | 11 | 23 300 | |
| Monthly | 6 | 4 | 8 500 | |
| Rarely | 9 | 8 | 16 900 | |
| Never | 6 | 4 | 8 500 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 5 | 10 600 |
| 5-6 days a week | 4 | 6 | 12 700 | |
| 1-4 days a week | 42 | 47 | 99 500 | |
| Monthly | 18 | 17 | 36 000 | |
| Rarely | 22 | 20 | 42 300 | |
| Never | 9 | 5 | 10 600 | |
| Can not say | 1 | 1 | 2 100 | |
| The frequency of watching: Free online TV services | Daily | 16 | 16 | 33 900 |
| 5-6 days a week | 10 | 9 | 19 100 | |
| 1-4 days a week | 30 | 33 | 69 900 | |
| Monthly | 23 | 23 | 48 700 | |
| Rarely | 14 | 12 | 25 400 | |
| Never | 6 | 6 | 12 700 | |
| Can not say | 1 | 1 | 2 100 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 13 | 27 500 |
| 5-6 days a week | 10 | 10 | 21 200 | |
| 1-4 days a week | 22 | 23 | 48 700 | |
| Monthly | 10 | 10 | 21 200 | |
| Rarely | 12 | 14 | 29 600 | |
| Never | 30 | 31 | 65 600 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 55 | 116 400 |
| 5-6 days a week | 10 | 10 | 21 200 | |
| 1-4 days a week | 20 | 17 | 36 000 | |
| Monthly | 12 | 9 | 19 100 | |
| Rarely | 11 | 7 | 14 800 | |
| Never | 3 | 2 | 4 200 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 43 | 91 000 |
| 5-6 days a week | 12 | 14 | 29 600 | |
| 1-4 days a week | 23 | 20 | 42 300 | |
| Monthly | 12 | 9 | 19 100 | |
| Rarely | 13 | 9 | 19 100 | |
| Never | 6 | 4 | 8 500 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 27 | 57 200 |
| 5-6 days a week | 7 | 11 | 23 300 | |
| 1-4 days a week | 16 | 18 | 38 100 | |
| Monthly | 13 | 14 | 29 600 | |
| Rarely | 26 | 21 | 44 500 | |
| Never | 16 | 9 | 19 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 19 | 40 200 |
| 5-6 days a week | 9 | 10 | 21 200 | |
| 1-4 days a week | 22 | 24 | 50 800 | |
| Monthly | 14 | 15 | 31 800 | |
| Rarely | 22 | 20 | 42 300 | |
| Never | 16 | 12 | 25 400 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 5 | 4 | 8 500 |
| 5-6 days a week | 3 | 3 | 6 400 | |
| 1-4 days a week | 10 | 10 | 21 200 | |
| Monthly | 14 | 14 | 29 600 | |
| Rarely | 29 | 29 | 61 400 | |
| Never | 38 | 40 | 84 700 | |
| Can not say | 2 | 2 | 4 200 | |
| User frequency and following: Social media | Daily | 59 | 45 | 95 300 |
| 5-6 days a week | 7 | 8 | 16 900 | |
| 1-4 days a week | 7 | 10 | 21 200 | |
| Monthly | 3 | 5 | 10 600 | |
| Rarely | 6 | 10 | 21 200 | |
| Never | 17 | 22 | 46 600 | |
| Can not say | 0 | 1 | 2 100 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 7 | 14 800 |
| 5-6 days a week | 6 | 4 | 8 500 | |
| 1-4 days a week | 12 | 10 | 21 200 | |
| Monthly | 8 | 8 | 16 900 | |
| Rarely | 21 | 21 | 44 500 | |
| Never | 40 | 49 | 103 700 | |
| Can not say | 1 | 1 | 2 100 | |
| User frequency: Instant messaging | Daily | 69 | 58 | 122 800 |
| 5-6 days a week | 10 | 11 | 23 300 | |
| 1-4 days a week | 9 | 12 | 25 400 | |
| Monthly | 3 | 4 | 8 500 | |
| Rarely | 3 | 4 | 8 500 | |
| Never | 6 | 11 | 23 300 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 14 | 29 600 | |
| 5-6 days a week | 6 | 6 | 12 700 | |
| 1-4 days a week | 14 | 15 | 31 800 | |
| Monthly | 22 | 24 | 50 800 | |
| Rarely | 35 | 35 | 74 100 | |
| Never | 7 | 6 | 12 700 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 6 400 | |
| 5-6 days a week | 2 | 1 | 2 100 | |
| 1-4 days a week | 4 | 3 | 6 400 | |
| Monthly | 7 | 8 | 16 900 | |
| Rarely | 30 | 29 | 61 400 | |
| Never | 53 | 55 | 116 400 | |
| Can not say | 1 | 2 | 4 200 | |
| Daily | 6 | 5 | 10 600 | |
| 5-6 days a week | 3 | 2 | 4 200 | |
| 1-4 days a week | 5 | 4 | 8 500 | |
| Monthly | 8 | 6 | 12 700 | |
| Rarely | 23 | 24 | 50 800 | |
| Never | 55 | 59 | 124 900 | |
| Can not say | 1 | 1 | 2 100 | |
| Daily | 19 | 18 | 38 100 | |
| 5-6 days a week | 9 | 10 | 21 200 | |
| 1-4 days a week | 23 | 26 | 55 000 | |
| Monthly | 22 | 22 | 46 600 | |
| Rarely | 18 | 13 | 27 500 | |
| Never | 10 | 10 | 21 200 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 6 | 12 700 | |
| 5-6 days a week | 2 | 2 | 4 200 | |
| 1-4 days a week | 7 | 9 | 19 100 | |
| Monthly | 7 | 7 | 14 800 | |
| Rarely | 12 | 12 | 25 400 | |
| Never | 61 | 56 | 118 600 | |
| Cant say / No answer | 7 | 8 | 16 900 | |
| Daily | 41 | 35 | 74 100 | |
| 5-6 days a week | 8 | 8 | 16 900 | |
| 1-4 days a week | 10 | 12 | 25 400 | |
| Monthly | 6 | 7 | 14 800 | |
| Rarely | 8 | 8 | 16 900 | |
| Never | 22 | 24 | 50 800 | |
| Cant say / No answer | 4 | 7 | 14 800 | |
| Daily | 31 | 20 | 42 300 | |
| 5-6 days a week | 6 | 6 | 12 700 | |
| 1-4 days a week | 9 | 10 | 21 200 | |
| Monthly | 5 | 6 | 12 700 | |
| Rarely | 10 | 11 | 23 300 | |
| Never | 34 | 41 | 86 800 | |
| Cant say / No answer | 5 | 7 | 14 800 | |
| Daily | 14 | 6 | 12 700 | |
| 5-6 days a week | 2 | 1 | 2 100 | |
| 1-4 days a week | 3 | 1 | 2 100 | |
| Monthly | 2 | 2 | 4 200 | |
| Rarely | 5 | 6 | 12 700 | |
| Never | 69 | 77 | 163 000 | |
| Cant say / No answer | 5 | 7 | 14 800 | |
| Daily | 6 | 8 | 16 900 | |
| 5-6 days a week | 2 | 3 | 6 400 | |
| 1-4 days a week | 5 | 5 | 10 600 | |
| Monthly | 5 | 6 | 12 700 | |
| Rarely | 12 | 11 | 23 300 | |
| Never | 65 | 60 | 127 000 | |
| Cant say / No answer | 5 | 7 | 14 800 | |
| Daily | 10 | 5 | 10 600 | |
| 5-6 days a week | 3 | 2 | 4 200 | |
| 1-4 days a week | 4 | 4 | 8 500 | |
| Monthly | 3 | 3 | 6 400 | |
| Rarely | 9 | 9 | 19 100 | |
| Never | 68 | 71 | 150 300 | |
| Cant say / No answer | 5 | 7 | 14 800 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 9 | 19 100 |
| Partially agree | 44 | 40 | 84 700 | |
| Partially disagree | 31 | 39 | 82 600 | |
| Completely disagree | 10 | 10 | 21 200 | |
| Can not say | 2 | 2 | 4 200 | |
| I prefer domestic products | Completely agree | 32 | 32 | 67 700 |
| Partially agree | 55 | 56 | 118 600 | |
| Partially disagree | 10 | 10 | 21 200 | |
| Completely disagree | 1 | 2 | 4 200 | |
| Can not say | 1 | 1 | 2 100 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 17 | 36 000 |
| Partially agree | 55 | 57 | 120 700 | |
| Partially disagree | 19 | 20 | 42 300 | |
| Completely disagree | 4 | 5 | 10 600 | |
| Can not say | 3 | 2 | 4 200 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 25 | 52 900 |
| Partially agree | 57 | 59 | 124 900 | |
| Partially disagree | 17 | 14 | 29 600 | |
| Completely disagree | 2 | 1 | 2 100 | |
| Can not say | 2 | 1 | 2 100 | |
| I usually choose the cheapest option | Completely agree | 12 | 9 | 19 100 |
| Partially agree | 47 | 46 | 97 400 | |
| Partially disagree | 34 | 39 | 82 600 | |
| Completely disagree | 6 | 6 | 12 700 | |
| Can not say | 1 | 1 | 2 100 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 32 | 67 700 |
| Partially agree | 51 | 56 | 118 600 | |
| Partially disagree | 9 | 10 | 21 200 | |
| Completely disagree | 2 | 2 | 4 200 | |
| Can not say | 1 | 1 | 2 100 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 6 | 12 700 |
| Partially agree | 25 | 27 | 57 200 | |
| Partially disagree | 38 | 39 | 82 600 | |
| Completely disagree | 24 | 22 | 46 600 | |
| Can not say | 7 | 6 | 12 700 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 6 | 12 700 |
| Partially agree | 35 | 38 | 80 400 | |
| Partially disagree | 46 | 44 | 93 100 | |
| Completely disagree | 11 | 10 | 21 200 | |
| Can not say | 3 | 2 | 4 200 | |
| I prefer local shops and services | Completely agree | 27 | 26 | 55 000 |
| Partially agree | 57 | 61 | 129 100 | |
| Partially disagree | 12 | 11 | 23 300 | |
| Completely disagree | 2 | 2 | 4 200 | |
| Can not say | 2 | 1 | 2 100 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 6 400 |
| Partially agree | 28 | 28 | 59 300 | |
| Partially disagree | 31 | 33 | 69 900 | |
| Completely disagree | 32 | 34 | 72 000 | |
| Can not say | 5 | 3 | 6 400 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 9 | 19 100 |
| Partially agree | 32 | 36 | 76 200 | |
| Partially disagree | 37 | 36 | 76 200 | |
| Completely disagree | 22 | 19 | 40 200 | |
| Can not say | 2 | 1 | 2 100 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 13 | 27 500 |
| Partially agree | 50 | 51 | 108 000 | |
| Partially disagree | 24 | 26 | 55 000 | |
| Completely disagree | 6 | 8 | 16 900 | |
| Can not say | 3 | 2 | 4 200 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 12 | 25 400 |
| Partially agree | 51 | 52 | 110 100 | |
| Partially disagree | 24 | 26 | 55 000 | |
| Completely disagree | 7 | 8 | 16 900 | |
| Can not say | 3 | 2 | 4 200 | |
| I prefer well-known brands | Completely agree | 12 | 13 | 27 500 |
| Partially agree | 57 | 60 | 127 000 | |
| Partially disagree | 23 | 22 | 46 600 | |
| Completely disagree | 5 | 4 | 8 500 | |
| Can not say | 3 | 1 | 2 100 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 29 600 |
| Quite positively | 63 | 67 | 141 800 | |
| Quite negatively | 15 | 13 | 27 500 | |
| Very negative | 4 | 3 | 6 400 | |
| Can not say | 5 | 4 | 8 500 | |
| Magazines | Very positive | 14 | 13 | 27 500 |
| Quite positively | 61 | 64 | 135 500 | |
| Quite negatively | 16 | 15 | 31 800 | |
| Very negative | 4 | 3 | 6 400 | |
| Can not say | 6 | 4 | 8 500 | |
| Free and local newspapers | Very positive | 24 | 25 | 52 900 |
| Quite positively | 57 | 59 | 124 900 | |
| Quite negatively | 10 | 9 | 19 100 | |
| Very negative | 3 | 3 | 6 400 | |
| Can not say | 5 | 4 | 8 500 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 7 | 14 800 |
| Quite positively | 47 | 48 | 101 600 | |
| Quite negatively | 28 | 29 | 61 400 | |
| Very negative | 9 | 9 | 19 100 | |
| Can not say | 8 | 6 | 12 700 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 5 | 10 600 |
| Quite positively | 34 | 32 | 67 700 | |
| Quite negatively | 32 | 32 | 67 700 | |
| Very negative | 16 | 17 | 36 000 | |
| Can not say | 13 | 15 | 31 800 | |
| Blogs | Very positive | 4 | 3 | 6 400 |
| Quite positively | 27 | 24 | 50 800 | |
| Quite negatively | 28 | 26 | 55 000 | |
| Very negative | 15 | 20 | 42 300 | |
| Can not say | 27 | 28 | 59 300 | |
| Newsletters to email | Very positive | 2 | 1 | 2 100 |
| Quite positively | 18 | 16 | 33 900 | |
| Quite negatively | 34 | 34 | 72 000 | |
| Very negative | 43 | 45 | 95 300 | |
| Can not say | 3 | 3 | 6 400 | |
| Other websites | Very positive | 4 | 3 | 6 400 |
| Quite positively | 39 | 40 | 84 700 | |
| Quite negatively | 33 | 35 | 74 100 | |
| Very negative | 13 | 14 | 29 600 | |
| Can not say | 11 | 9 | 19 100 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 9 | 19 100 |
| Quite positively | 48 | 47 | 99 500 | |
| Quite negatively | 28 | 27 | 57 200 | |
| Very negative | 13 | 14 | 29 600 | |
| Can not say | 4 | 3 | 6 400 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 5 | 10 600 |
| Quite positively | 36 | 37 | 78 300 | |
| Quite negatively | 33 | 33 | 69 900 | |
| Very negative | 19 | 20 | 42 300 | |
| Can not say | 6 | 6 | 12 700 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 20 | 42 300 |
| Quite positively | 47 | 49 | 103 700 | |
| Quite negatively | 16 | 16 | 33 900 | |
| Very negative | 13 | 12 | 25 400 | |
| Can not say | 4 | 3 | 6 400 | |
| Out-of-home advertising | Very positive | 12 | 13 | 27 500 |
| Quite positively | 53 | 54 | 114 300 | |
| Quite negatively | 20 | 21 | 44 500 | |
| Very negative | 7 | 8 | 16 900 | |
| Can not say | 7 | 5 | 10 600 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 17 | 36 000 |
| Partially agree | 61 | 65 | 137 600 | |
| Partially disagree | 11 | 11 | 23 300 | |
| Completely disagree | 4 | 2 | 4 200 | |
| Can not say | 7 | 5 | 10 600 | |
| Completely agree | 17 | 15 | 31 800 | |
| Partially agree | 58 | 61 | 129 100 | |
| Partially disagree | 14 | 16 | 33 900 | |
| Completely disagree | 5 | 4 | 8 500 | |
| Can not say | 7 | 5 | 10 600 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 28 | 59 300 |
| Partially agree | 48 | 51 | 108 000 | |
| Partially disagree | 12 | 10 | 21 200 | |
| Completely disagree | 5 | 3 | 6 400 | |
| Can not say | 13 | 8 | 16 900 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 38 | 80 400 |
| Partially agree | 50 | 49 | 103 700 | |
| Partially disagree | 7 | 6 | 12 700 | |
| Completely disagree | 3 | 2 | 4 200 | |
| Can not say | 9 | 6 | 12 700 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 20 | 42 300 |
| Partially agree | 52 | 59 | 124 900 | |
| Partially disagree | 14 | 11 | 23 300 | |
| Completely disagree | 3 | 2 | 4 200 | |
| Can not say | 15 | 8 | 16 900 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 10 | 21 200 |
| Partially agree | 54 | 59 | 124 900 | |
| Partially disagree | 18 | 19 | 40 200 | |
| Completely disagree | 3 | 2 | 4 200 | |
| Can not say | 15 | 10 | 21 200 | |
| Finnish magazines are of high quality | Completely agree | 22 | 25 | 52 900 |
| Partially agree | 59 | 60 | 127 000 | |
| Partially disagree | 9 | 9 | 19 100 | |
| Completely disagree | 2 | 1 | 2 100 | |
| Can not say | 8 | 5 | 10 600 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 12 700 |
| Partially agree | 25 | 23 | 48 700 | |
| Partially disagree | 25 | 29 | 61 400 | |
| Completely disagree | 34 | 36 | 76 200 | |
| Can not say | 9 | 6 | 12 700 | |
| I read important magazines from cover to cover | Completely agree | 18 | 21 | 44 500 |
| Partially agree | 34 | 36 | 76 200 | |
| Partially disagree | 28 | 28 | 59 300 | |
| Completely disagree | 16 | 12 | 25 400 | |
| Can not say | 5 | 3 | 6 400 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 9 | 19 100 |
| Partially agree | 50 | 52 | 110 100 | |
| Partially disagree | 24 | 26 | 55 000 | |
| Completely disagree | 8 | 7 | 14 800 | |
| Can not say | 8 | 5 | 10 600 | |
| Completely agree | 10 | 9 | 19 100 | |
| Partially agree | 36 | 39 | 82 600 | |
| Partially disagree | 24 | 24 | 50 800 | |
| Completely disagree | 23 | 20 | 42 300 | |
| Can not say | 8 | 8 | 16 900 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 9 | 19 100 |
| Partially agree | 36 | 37 | 78 300 | |
| Partially disagree | 26 | 29 | 61 400 | |
| Completely disagree | 22 | 19 | 40 200 | |
| Can not say | 6 | 6 | 12 700 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 10 | 21 200 |
| Partially agree | 49 | 44 | 93 100 | |
| Partially disagree | 20 | 27 | 57 200 | |
| Completely disagree | 13 | 14 | 29 600 | |
| Can not say | 5 | 5 | 10 600 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 5 | 10 600 |
| Partially agree | 29 | 25 | 52 900 | |
| Partially disagree | 29 | 33 | 69 900 | |
| Completely disagree | 27 | 33 | 69 900 | |
| Can not say | 6 | 5 | 10 600 | |
| Completely agree | 2 | 1 | 2 100 | |
| Partially agree | 19 | 12 | 25 400 | |
| Partially disagree | 33 | 32 | 67 700 | |
| Completely disagree | 38 | 48 | 101 600 | |
| Can not say | 9 | 7 | 14 800 | |
| Completely agree | 16 | 13 | 27 500 | |
| Partially agree | 40 | 43 | 91 000 | |
| Partially disagree | 23 | 26 | 55 000 | |
| Completely disagree | 12 | 13 | 27 500 | |
| Can not say | 8 | 5 | 10 600 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 21 | 44 500 |
| Newspapers | 13 | 19 | 40 200 | |
| Magazine websites | 7 | 13 | 27 500 | |
| Newspaper websites | 8 | 10 | 21 200 | |
| Blogs | 3 | 3 | 6 400 | |
| Social media | 14 | 13 | 27 500 | |
| Other websites | 42 | 50 | 105 800 | |
| Television | 10 | 14 | 29 600 | |
| Radio | 2 | 1 | 2 100 | |
| Direct mail | 10 | 13 | 27 500 | |
| None of these | 40 | 28 | 59 300 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 22 | 46 600 |
| Newspapers | 18 | 24 | 50 800 | |
| Magazine websites | 10 | 14 | 29 600 | |
| Newspaper websites | 11 | 14 | 29 600 | |
| Blogs | 6 | 4 | 8 500 | |
| Social media | 26 | 21 | 44 500 | |
| Other websites | 49 | 54 | 114 300 | |
| Television | 17 | 20 | 42 300 | |
| Radio | 3 | 3 | 6 400 | |
| Direct mail | 36 | 39 | 82 600 | |
| None of these | 17 | 12 | 25 400 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 13 | 27 500 |
| Newspapers | 8 | 9 | 19 100 | |
| Magazine websites | 10 | 7 | 14 800 | |
| Newspaper websites | 6 | 5 | 10 600 | |
| Blogs | 8 | 3 | 6 400 | |
| Social media | 28 | 12 | 25 400 | |
| Other websites | 16 | 14 | 29 600 | |
| Television | 14 | 15 | 31 800 | |
| Radio | 2 | 3 | 6 400 | |
| Direct mail | 17 | 19 | 40 200 | |
| None of these | 45 | 56 | 118 600 | |
| Information sources, travel | Print magazines | 16 | 21 | 44 500 |
| Newspapers | 15 | 19 | 40 200 | |
| Magazine websites | 10 | 12 | 25 400 | |
| Newspaper websites | 10 | 12 | 25 400 | |
| Blogs | 11 | 9 | 19 100 | |
| Social media | 34 | 25 | 52 900 | |
| Other websites | 47 | 49 | 103 700 | |
| Television | 16 | 18 | 38 100 | |
| Radio | 3 | 4 | 8 500 | |
| Direct mail | 9 | 12 | 25 400 | |
| None of these | 27 | 26 | 55 000 | |
| Information sources, style and fashion | Print magazines | 23 | 22 | 46 600 |
| Newspapers | 13 | 18 | 38 100 | |
| Magazine websites | 13 | 11 | 23 300 | |
| Newspaper websites | 8 | 10 | 21 200 | |
| Blogs | 9 | 4 | 8 500 | |
| Social media | 34 | 20 | 42 300 | |
| Other websites | 33 | 32 | 67 700 | |
| Television | 18 | 18 | 38 100 | |
| Radio | 2 | 2 | 4 200 | |
| Direct mail | 25 | 28 | 59 300 | |
| None of these | 29 | 35 | 74 100 | |
| Information sources, building and renovating | Print magazines | 19 | 25 | 52 900 |
| Newspapers | 15 | 23 | 48 700 | |
| Magazine websites | 9 | 12 | 25 400 | |
| Newspaper websites | 8 | 11 | 23 300 | |
| Blogs | 6 | 5 | 10 600 | |
| Social media | 23 | 17 | 36 000 | |
| Other websites | 32 | 40 | 84 700 | |
| Television | 18 | 22 | 46 600 | |
| Radio | 2 | 2 | 4 200 | |
| Direct mail | 27 | 33 | 69 900 | |
| None of these | 33 | 25 | 52 900 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 40 | 84 700 |
| Newspapers | 26 | 34 | 72 000 | |
| Magazine websites | 22 | 20 | 42 300 | |
| Newspaper websites | 20 | 22 | 46 600 | |
| Blogs | 14 | 10 | 21 200 | |
| Social media | 42 | 28 | 59 300 | |
| Other websites | 33 | 33 | 69 900 | |
| Television | 28 | 34 | 72 000 | |
| Radio | 6 | 8 | 16 900 | |
| Direct mail | 27 | 31 | 65 600 | |
| None of these | 12 | 14 | 29 600 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 9 | 19 100 |
| Newspapers | 11 | 13 | 27 500 | |
| Magazine websites | 3 | 5 | 10 600 | |
| Newspaper websites | 6 | 7 | 14 800 | |
| Blogs | 1 | 1 | 2 100 | |
| Social media | 10 | 8 | 16 900 | |
| Other websites | 25 | 27 | 57 200 | |
| Television | 12 | 14 | 29 600 | |
| Radio | 2 | 2 | 4 200 | |
| Direct mail | 17 | 19 | 40 200 | |
| None of these | 52 | 49 | 103 700 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 25 | 52 900 |
| Newspapers | 16 | 21 | 44 500 | |
| Magazine websites | 11 | 10 | 21 200 | |
| Newspaper websites | 8 | 9 | 19 100 | |
| Blogs | 8 | 5 | 10 600 | |
| Social media | 28 | 17 | 36 000 | |
| Other websites | 30 | 31 | 65 600 | |
| Television | 18 | 21 | 44 500 | |
| Radio | 2 | 2 | 4 200 | |
| Direct mail | 30 | 33 | 69 900 | |
| None of these | 26 | 28 | 59 300 | |
| Information sources, saving and investing | Print magazines | 9 | 15 | 31 800 |
| Newspapers | 11 | 15 | 31 800 | |
| Magazine websites | 7 | 9 | 19 100 | |
| Newspaper websites | 10 | 12 | 25 400 | |
| Blogs | 7 | 6 | 12 700 | |
| Social media | 18 | 12 | 25 400 | |
| Other websites | 30 | 35 | 74 100 | |
| Television | 7 | 10 | 21 200 | |
| Radio | 3 | 3 | 6 400 | |
| Direct mail | 4 | 5 | 10 600 | |
| None of these | 48 | 43 | 91 000 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 16 | 33 900 |
| Newspapers | 14 | 17 | 36 000 | |
| Magazine websites | 8 | 8 | 16 900 | |
| Newspaper websites | 8 | 9 | 19 100 | |
| Blogs | 5 | 3 | 6 400 | |
| Social media | 23 | 15 | 31 800 | |
| Other websites | 38 | 37 | 78 300 | |
| Television | 12 | 12 | 25 400 | |
| Radio | 3 | 2 | 4 200 | |
| Direct mail | 16 | 17 | 36 000 | |
| None of these | 37 | 38 | 80 400 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 16 | 33 900 |
| Newspapers | 18 | 24 | 50 800 | |
| Magazine websites | 7 | 9 | 19 100 | |
| Newspaper websites | 9 | 13 | 27 500 | |
| Blogs | 5 | 3 | 6 400 | |
| Social media | 24 | 16 | 33 900 | |
| Other websites | 41 | 43 | 91 000 | |
| Television | 14 | 16 | 33 900 | |
| Radio | 2 | 2 | 4 200 | |
| Direct mail | 30 | 33 | 69 900 | |
| None of these | 29 | 27 | 57 200 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 65 | 137 600 |
| Well-being and health | 52 | 45 | 95 300 | |
| Charity work | 14 | 10 | 21 200 | |
| Self development | 32 | 27 | 57 200 | |
| Celebrities | 15 | 9 | 19 100 | |
| Fishing | 16 | 22 | 46 600 | |
| Beauty care and cosmetics | 17 | 5 | 10 600 | |
| Literature | 27 | 24 | 50 800 | |
| Domestic and foreign news | 54 | 60 | 127 000 | |
| Domestic travel | 32 | 32 | 67 700 | |
| Culture | 33 | 25 | 52 900 | |
| Crafts | 26 | 15 | 31 800 | |
| Nature and going outdoor | 53 | 55 | 116 400 | |
| Hunting | 10 | 17 | 36 000 | |
| Style and fashion | 22 | 10 | 21 200 | |
| Music and concerts | 37 | 32 | 67 700 | |
| Going on summer cottage | 30 | 33 | 69 900 | |
| Local affairs | 56 | 57 | 120 700 | |
| Computer/console/mobile playing | 17 | 16 | 33 900 | |
| Politics | 41 | 49 | 103 700 | |
| Gardening and plants | 33 | 24 | 50 800 | |
| Building and renovating | 37 | 56 | 118 600 | |
| Food and drink | 40 | 35 | 74 100 | |
| Cooking, baking, recipes | 39 | 24 | 50 800 | |
| Investment | 22 | 28 | 59 300 | |
| Decorating | 30 | 17 | 36 000 | |
| Economic and finances | 35 | 48 | 101 600 | |
| Science | 34 | 39 | 82 600 | |
| Travelling abroad | 35 | 32 | 67 700 | |
| Sports, exercising | 46 | 55 | 116 400 | |
| Sailing, boating | 10 | 17 | 36 000 | |
| Consumer electronics and information technology | 23 | 45 | 95 300 | |
| Environmental matters | 32 | 31 | 65 600 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 3 | 6 400 |
| Buying an apartment | 10 | 7 | 14 800 | |
| Home renovation | 29 | 32 | 67 700 | |
| Buying a car | 25 | 30 | 63 500 | |
| Buying a boat | 3 | 4 | 8 500 | |
| None of these | 50 | 47 | 99 500 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 37 | 78 300 |
| Repair and construction products | 40 | 50 | 105 800 | |
| Domestic appliances | 38 | 45 | 95 300 | |
| Electronics or IT products | 49 | 58 | 122 800 | |
| Cars | 18 | 21 | 44 500 | |
| Clothing and footwear | 82 | 81 | 171 500 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 37 | 78 300 | |
| Sports clothing, footwear or equipment | 60 | 60 | 127 000 | |
| Saving or investing products or services | 26 | 30 | 63 500 | |
| Cosmetics and beauty products | 47 | 31 | 65 600 | |
| Mobile phones | 30 | 31 | 65 600 | |
| Travels | 46 | 48 | 101 600 | |
| Products and services for health and well-being | 60 | 54 | 114 300 | |
| None of the above | 2 | 1 | 2 100 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 25 | 52 900 |
| Repair and construction products | 34 | 44 | 93 100 | |
| Domestic appliances | 19 | 22 | 46 600 | |
| Electronics or IT products | 28 | 32 | 67 700 | |
| Cars | 14 | 16 | 33 900 | |
| Clothing and footwear | 64 | 61 | 129 100 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 27 | 57 200 | |
| Sports clothing, footwear or equipment | 43 | 44 | 93 100 | |
| Saving or investing products or services | 21 | 24 | 50 800 | |
| Cosmetics and beauty products | 38 | 21 | 44 500 | |
| Mobile phones | 16 | 17 | 36 000 | |
| Travels | 44 | 46 | 97 400 | |
| Products and services for health and well-being | 48 | 41 | 86 800 | |
| None of the above | 7 | 7 | 14 800 | |
| Will consider switching over the next 12 months | Bank | 7 | 9 | 19 100 |
| Insurance company | 10 | 13 | 27 500 | |
| electric company | 20 | 27 | 57 200 | |
| Internet Connection | 9 | 11 | 23 300 | |
| Phone-subscription | 13 | 16 | 33 900 | |
| None of the above | 46 | 42 | 88 900 | |
| Can not say | 19 | 17 | 36 000 | |
| Uses of extra money | Magazines, books, movies | 17 | 16 | 33 900 |
| Eating, drinking, partying in a restaurant | 34 | 29 | 61 400 | |
| Exercise hobbies and equipment | 27 | 28 | 59 300 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 29 | 61 400 | |
| Renovation, decoration | 24 | 28 | 59 300 | |
| Health services and one's own well-being | 22 | 20 | 42 300 | |
| Travelling | 42 | 44 | 93 100 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 18 | 38 100 | |
| Clothes, shoes and bags | 23 | 16 | 33 900 | |
| Home services (cleaning and other housekeeping services) | 6 | 5 | 10 600 | |
| Car, boat, motorcycle | 12 | 19 | 40 200 | |
| Cosmetics and beauty care | 11 | 5 | 10 600 | |
| Saving, investing | 46 | 47 | 99 500 | |
| Other | 8 | 9 | 19 100 | |
| There is no extra money after mandatory expenses | 7 | 6 | 12 700 | |
| Can not say | 3 | 3 | 6 400 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Otavamedia Oy
- Uudenmaankatu 10
- 00120 Helsinki
- www.otavamedia.fi
- Mediamyynti Otavamedia
- yrityspalvelu@otavamedia.fi
Media
Publisher
- Otavamedia Oy
Publisher
- Otavamedia Oy
Vastaava päätoimittaja
- Sami Rainisto
Address
- Uudenmaankatu 10
- 00120 Helsinki
Postal address
- Uudenmaankatu 10
- 00015 Otavamedia
Phone
- +358 9 15661
- tekniikan.maailma@otavamedia.fi