Taloustaito
Kansikuva Taloustaito 2024

Taloustaito

Taloustaito Magazine – Personal Finance and Investment

Taloustaito is the largest business magazine in the Nordics with a monthly circulation of 232 310 (2022, Finnish Audit Bureau of Circulations). Taloustaito focuses on personal finance and gives insight into taxation, family law, private investments, stocks and mutual funds, insurance, housing, cars, and property management. The readership is 58% male, 42% female, 40% 45-64 years old.

Issues per year

12 issues per year

Circulation

227 500 (Source: LT2023)

Copies

245 381

Magazine website

https://www.taloustaito.fi

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 17.1.2024 4.1.2024 8.1.2024 Thema: Forest Ownership and Investment
2 14.2.2024 29.1.2024 2.2.2024 Thema: Small Business
3 20.3.2024 4.3.2024 8.3.2024 Thema: Tax Return - Advice and Commentary
4 17.4.2024 2.4.2024 5.4.2024 Thema: Automotive Trends and Taxes
5 15.5.2024 29.4.2024 3.5.2024
6 12.6.2024 27.5.2024 31.5.2024
7 14.8.2024 1.8.2024 5.8.2024 Thema: Health and Money
8 11.9.2024 26.8.2024 30.8.2024
9 9.10.2024 23.9.2024 27.9.2024 Thema: Housing and Energy
10 6.11.2024 21.10.2024 25.10.2024 Thema: Personal Saving and Investments
11 4.12.2024 18.11.2024 22.11.2024
12 27.12.2024 5.12.2024 12.12.2024 Thema: Special Issue on 2025 Taxes

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 400 x 280 mm 5 mm 14 335 €
1/1 portrait Not specified 200 x 280 mm 5 mm 7 925 €
2-kansi portrait 2. Cover 200 x 280 mm 5 mm 8 475 €
3-kansi portrait 3. Cover 200 x 280 mm 5 mm 8 475 €
takakansi portrait Back cover 200 x 250 mm 5 mm 8 475 €
1/2 portrait Not specified 97 x 280 mm 5 mm 4 385 €
1/2 landscape Not specified 200 x 135 mm 5 mm 4 385 €
1/4 portrait Not specified 88 x 125 mm 5 mm 2 335 €
1/4 landscape Not specified 180 x 65 mm 5 mm 2 335 €
*) size without marginal Prices valid until 31.12.2024
Size

200 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

UPC Print - Finland

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - tai www.astehelsinki.fi/ilmoitukset

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

200 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

UPC Print - Finland

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - tai www.astehelsinki.fi/ilmoitukset

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop Parade, CrossScreen 980 x 400 desktop ja 300 x 300 mobiili px 23 € / CPM (Cost per thousand)
Desktop Skyscraper 160 x 600 px 10 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
484 500
Total reach
505 700
How many times read
2,0
Minutes of reading
53 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 44 213 200
Men 49 56 271 300
Native language Finnish 95 97 470 000
Swedish 5 3 14 500
Age 15-24 y 13 2 9 700
25-34 y 14 7 33 900
35-44 y 14 13 63 000
45-54 y 14 17 82 400
55-64 y 16 23 111 400
65+ y 30 38 184 100
Gender + age Female 15-29 years 10 2 9 700
Female 30-49 years 14 11 53 300
Female 50+ years 28 32 155 000
Male 15-29 years 10 3 14 500
Male 30-49 years 15 15 72 700
Male 50+ years 24 38 184 100
Household position Lives at home with parents 7 1 4 800
Lives alone 29 23 111 400
Lives with spouse 36 47 227 700
Lives with spouse and children 24 25 121 100
Single parent 3 2 9 700
Other 3 2 9 700
Grandchildren under 18 years of age Yes 20 29 140 500
No 39 49 237 400
No answer (under 45 year olds) 41 22 106 600
Education Elementary school 5 5 24 200
Secondary school 6 4 19 400
Vocational 28 27 130 800
High school 14 10 48 400
University of Applied Sciences 20 21 101 700
University 26 32 155 000
Something else 2 2 9 700
Decision-maker in grocery purchases Yes 93 92 445 700
No 7 7 33 900
Can not say 1 1 4 800
Use of glasses or contact lenses Yes 68 77 373 100
No 32 23 111 400
Size of the household 1 pers 29 22 106 600
2 pers 38 49 237 400
3 pers 14 13 63 000
4 pers 12 12 58 100
5+ pers 7 5 24 200
Household income (gross) Below 20 000 € /y 11 4 19 400
20 000 - 35 000 € /y 18 16 77 500
35 001 - 50 000 € /y 19 19 92 100
50 001 - 85 000 € /y 21 26 126 000
85 001 - 100 000 € /y 8 10 48 400
Over 100 000 € /y 10 17 82 400
Dont want to tell 5 5 24 200
Cant say / No answer 8 3 14 500
Family with kids Yes 32 28 135 700
No 68 72 348 800
13 12 58 100
13 12 58 100
5 3 14 500
1 1 4 800
1 1 4 800
68 72 348 800
0 0 0
Pets in household Cat 17 17 82 400
Dog 26 26 126 000
Some other pet 5 5 24 200
No pets 60 60 290 700
Health services used in the household Public health services 85 84 407 000
Employer - funded health care services 50 51 247 100
Private, self-funded healthcare services 38 46 222 900
Private health insurance services 24 23 111 400
No health care 1 1 4 800
Can not say 1 0 0
Housing Apartment 32 25 121 100
Row house or semi-detached house 15 15 72 700
Detached house 47 54 261 600
Farm 5 5 24 200
Something else 1 1 4 800
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 88 426 400
Rented residence 19 9 43 600
Right of residence apartment 2 2 9 700
Something else 1 1 4 800
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 50 242 200
No 58 50 242 200
Can not say 1 1 4 800
Number of cars in household One car 46 48 232 600
Two cars 31 35 169 600
Three or more cars 10 10 48 400
No car 14 7 33 900
Type of car, if buying now New 21 28 135 700
Used 68 69 334 300
Company car 4 4 19 400
Leasing (personal) 8 10 48 400
Shared car 3 2 9 700
Doesn't use a car 9 4 19 400
Can not say 5 5 24 200
Advertising ban at the door / mailbox Yes 26 21 101 700
No 74 79 382 800
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 15 72 700
No 76 81 392 400
Can not say 5 5 24 200
Type of municipality (7 class) Greater Helsinki 19 19 92 100
Turku or Tampere 8 7 33 900
Oulu 4 3 14 500
70 000 - 150 000 inhabitants town 13 12 58 100
Urban municipality 27 30 145 400
Conurbation 15 15 72 700
Countryside 13 15 72 700
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 24 116 300
5-6 days a week 4 6 29 100
1-4 days a week 25 34 164 700
Monthly 24 22 106 600
Rarely 24 13 63 000
Never 8 2 9 700
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 24 116 300
5-6 days a week 6 6 29 100
1-4 days a week 19 20 96 900
Monthly 15 16 77 500
Rarely 23 22 106 600
Never 14 12 58 100
Can not say 1 1 4 800
The frequency of reading: Print newspapers or afternoon papers Daily 28 42 203 500
5-6 days a week 4 6 29 100
1-4 days a week 23 26 126 000
Monthly 14 10 48 400
Rarely 23 14 67 800
Never 8 2 9 700
Can not say 1 1 4 800
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 58 281 000
5-6 days a week 10 9 43 600
1-4 days a week 16 15 72 700
Monthly 6 4 19 400
Rarely 9 8 38 800
Never 6 6 29 100
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 5 24 200
5-6 days a week 4 5 24 200
1-4 days a week 42 49 237 400
Monthly 18 17 82 400
Rarely 22 17 82 400
Never 9 6 29 100
Can not say 1 1 4 800
The frequency of watching: Free online TV services Daily 16 16 77 500
5-6 days a week 10 9 43 600
1-4 days a week 30 33 159 900
Monthly 23 22 106 600
Rarely 14 13 63 000
Never 6 7 33 900
Can not say 1 1 4 800
The frequency of watching: Pay TV and streaming services Daily 15 12 58 100
5-6 days a week 10 9 43 600
1-4 days a week 22 22 106 600
Monthly 10 10 48 400
Rarely 12 13 63 000
Never 30 34 164 700
Can not say 1 1 4 800
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 54 261 600
5-6 days a week 10 11 53 300
1-4 days a week 20 18 87 200
Monthly 12 8 38 800
Rarely 11 6 29 100
Never 3 2 9 700
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 43 208 300
5-6 days a week 12 13 63 000
1-4 days a week 23 23 111 400
Monthly 12 9 43 600
Rarely 13 8 38 800
Never 6 5 24 200
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 26 126 000
5-6 days a week 7 9 43 600
1-4 days a week 16 19 92 100
Monthly 13 13 63 000
Rarely 26 22 106 600
Never 16 11 53 300
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 18 87 200
5-6 days a week 9 11 53 300
1-4 days a week 22 22 106 600
Monthly 14 13 63 000
Rarely 22 20 96 900
Never 16 15 72 700
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 3 14 500
5-6 days a week 3 3 14 500
1-4 days a week 10 9 43 600
Monthly 14 12 58 100
Rarely 29 29 140 500
Never 38 42 203 500
Can not say 2 2 9 700
User frequency and following: Social media Daily 59 50 242 200
5-6 days a week 7 8 38 800
1-4 days a week 7 9 43 600
Monthly 3 4 19 400
Rarely 6 7 33 900
Never 17 21 101 700
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 38 800
5-6 days a week 6 3 14 500
1-4 days a week 12 9 43 600
Monthly 8 8 38 800
Rarely 21 24 116 300
Never 40 47 227 700
Can not say 1 1 4 800
User frequency: Instant messaging Daily 69 65 314 900
5-6 days a week 10 11 53 300
1-4 days a week 9 11 53 300
Monthly 3 3 14 500
Rarely 3 2 9 700
Never 6 8 38 800
Can not say 0 0 0
Daily 16 18 87 200
5-6 days a week 6 6 29 100
1-4 days a week 14 14 67 800
Monthly 22 24 116 300
Rarely 35 33 159 900
Never 7 5 24 200
Can not say 0 0 0
Daily 3 3 14 500
5-6 days a week 2 1 4 800
1-4 days a week 4 3 14 500
Monthly 7 7 33 900
Rarely 30 30 145 400
Never 53 56 271 300
Can not say 1 1 4 800
Daily 6 5 24 200
5-6 days a week 3 2 9 700
1-4 days a week 5 5 24 200
Monthly 8 7 33 900
Rarely 23 21 101 700
Never 55 59 285 900
Can not say 1 1 4 800
Daily 19 13 63 000
5-6 days a week 9 8 38 800
1-4 days a week 23 25 121 100
Monthly 22 24 116 300
Rarely 18 17 82 400
Never 10 13 63 000
Can not say 0 0 0
Daily 4 5 24 200
5-6 days a week 2 3 14 500
1-4 days a week 7 9 43 600
Monthly 7 7 33 900
Rarely 12 12 58 100
Never 61 56 271 300
Cant say / No answer 7 7 33 900
Daily 41 42 203 500
5-6 days a week 8 8 38 800
1-4 days a week 10 11 53 300
Monthly 6 5 24 200
Rarely 8 6 29 100
Never 22 23 111 400
Cant say / No answer 4 5 24 200
Daily 31 23 111 400
5-6 days a week 6 6 29 100
1-4 days a week 9 10 48 400
Monthly 5 6 29 100
Rarely 10 11 53 300
Never 34 39 189 000
Cant say / No answer 5 6 29 100
Daily 14 4 19 400
5-6 days a week 2 1 4 800
1-4 days a week 3 2 9 700
Monthly 2 2 9 700
Rarely 5 6 29 100
Never 69 80 387 600
Cant say / No answer 5 6 29 100
Daily 6 7 33 900
5-6 days a week 2 2 9 700
1-4 days a week 5 6 29 100
Monthly 5 5 24 200
Rarely 12 12 58 100
Never 65 63 305 200
Cant say / No answer 5 6 29 100
Daily 10 5 24 200
5-6 days a week 3 1 4 800
1-4 days a week 4 3 14 500
Monthly 3 3 14 500
Rarely 9 10 48 400
Never 68 73 353 700
Cant say / No answer 5 6 29 100
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 10 48 400
Partially agree 44 43 208 300
Partially disagree 31 35 169 600
Completely disagree 10 11 53 300
Can not say 2 2 9 700
I prefer domestic products Completely agree 32 33 159 900
Partially agree 55 56 271 300
Partially disagree 10 9 43 600
Completely disagree 1 1 4 800
Can not say 1 1 4 800
I consciously make responsible choices in my consumption Completely agree 19 19 92 100
Partially agree 55 56 271 300
Partially disagree 19 19 92 100
Completely disagree 4 5 24 200
Can not say 3 2 9 700
When shopping, quality is more important to me than price Completely agree 22 23 111 400
Partially agree 57 61 295 500
Partially disagree 17 14 67 800
Completely disagree 2 1 4 800
Can not say 2 1 4 800
I usually choose the cheapest option Completely agree 12 9 43 600
Partially agree 47 45 218 000
Partially disagree 34 40 193 800
Completely disagree 6 7 33 900
Can not say 1 1 4 800
I often take advantage of discount and campaign prices in my purchases Completely agree 37 36 174 400
Partially agree 51 52 251 900
Partially disagree 9 9 43 600
Completely disagree 2 2 9 700
Can not say 1 1 4 800
In my circle of friends, I am often the first to try new things Completely agree 6 6 29 100
Partially agree 25 26 126 000
Partially disagree 38 38 184 100
Completely disagree 24 23 111 400
Can not say 7 8 38 800
In my opinion, money is for consumption and not for saving Completely agree 5 5 24 200
Partially agree 35 36 174 400
Partially disagree 46 47 227 700
Completely disagree 11 11 53 300
Can not say 3 2 9 700
I prefer local shops and services Completely agree 27 28 135 700
Partially agree 57 60 290 700
Partially disagree 12 10 48 400
Completely disagree 2 2 9 700
Can not say 2 1 4 800
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 14 500
Partially agree 28 26 126 000
Partially disagree 31 32 155 000
Completely disagree 32 34 164 700
Can not say 5 4 19 400
When I want a certain brand of product, the price doesn't matter Completely agree 9 8 38 800
Partially agree 32 36 174 400
Partially disagree 37 36 174 400
Completely disagree 22 19 92 100
Can not say 2 1 4 800
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 16 77 500
Partially agree 50 52 251 900
Partially disagree 24 25 121 100
Completely disagree 6 6 29 100
Can not say 3 2 9 700
Ecology is an important purchase reason for me Completely agree 16 15 72 700
Partially agree 51 53 256 800
Partially disagree 24 24 116 300
Completely disagree 7 7 33 900
Can not say 3 2 9 700
I prefer well-known brands Completely agree 12 12 58 100
Partially agree 57 60 290 700
Partially disagree 23 21 101 700
Completely disagree 5 5 24 200
Can not say 3 2 9 700
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 16 77 500
Quite positively 63 63 305 200
Quite negatively 15 14 67 800
Very negative 4 3 14 500
Can not say 5 4 19 400
Magazines Very positive 14 17 82 400
Quite positively 61 61 295 500
Quite negatively 16 15 72 700
Very negative 4 3 14 500
Can not say 6 4 19 400
Free and local newspapers Very positive 24 29 140 500
Quite positively 57 56 271 300
Quite negatively 10 8 38 800
Very negative 3 3 14 500
Can not say 5 4 19 400
Newspaper/Magazine websites or applications Very positive 7 8 38 800
Quite positively 47 47 227 700
Quite negatively 28 29 140 500
Very negative 9 8 38 800
Can not say 8 8 38 800
Social media (Facebook, Instagram etc.) Very positive 6 6 29 100
Quite positively 34 33 159 900
Quite negatively 32 32 155 000
Very negative 16 15 72 700
Can not say 13 14 67 800
Blogs Very positive 4 3 14 500
Quite positively 27 24 116 300
Quite negatively 28 29 140 500
Very negative 15 15 72 700
Can not say 27 30 145 400
Newsletters to email Very positive 2 2 9 700
Quite positively 18 19 92 100
Quite negatively 34 35 169 600
Very negative 43 42 203 500
Can not say 3 3 14 500
Other websites Very positive 4 4 19 400
Quite positively 39 39 189 000
Quite negatively 33 35 169 600
Very negative 13 12 58 100
Can not say 11 11 53 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 43 600
Quite positively 48 50 242 200
Quite negatively 28 26 126 000
Very negative 13 11 53 300
Can not say 4 4 19 400
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 6 29 100
Quite positively 36 38 184 100
Quite negatively 33 33 159 900
Very negative 19 18 87 200
Can not say 6 6 29 100
Home delivered advertisements and catalogues Very positive 20 22 106 600
Quite positively 47 49 237 400
Quite negatively 16 14 67 800
Very negative 13 11 53 300
Can not say 4 3 14 500
Out-of-home advertising Very positive 12 12 58 100
Quite positively 53 54 261 600
Quite negatively 20 21 101 700
Very negative 7 7 33 900
Can not say 7 7 33 900
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 20 96 900
Partially agree 61 63 305 200
Partially disagree 11 10 48 400
Completely disagree 4 3 14 500
Can not say 7 4 19 400
Completely agree 17 17 82 400
Partially agree 58 62 300 400
Partially disagree 14 12 58 100
Completely disagree 5 4 19 400
Can not say 7 5 24 200
A professional magazine keeps me up to date on professional matters Completely agree 22 27 130 800
Partially agree 48 51 247 100
Partially disagree 12 10 48 400
Completely disagree 5 3 14 500
Can not say 13 9 43 600
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 36 174 400
Partially agree 50 50 242 200
Partially disagree 7 5 24 200
Completely disagree 3 2 9 700
Can not say 9 6 29 100
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 87 200
Partially agree 52 56 271 300
Partially disagree 14 13 63 000
Completely disagree 3 2 9 700
Can not say 15 11 53 300
Finnish magazines offer reliable product recommendations Completely agree 10 12 58 100
Partially agree 54 57 276 200
Partially disagree 18 18 87 200
Completely disagree 3 2 9 700
Can not say 15 11 53 300
Finnish magazines are of high quality Completely agree 22 26 126 000
Partially agree 59 61 295 500
Partially disagree 9 8 38 800
Completely disagree 2 1 4 800
Can not say 8 5 24 200
I follow important magazines on social media Completely agree 7 6 29 100
Partially agree 25 26 126 000
Partially disagree 25 26 126 000
Completely disagree 34 35 169 600
Can not say 9 7 33 900
I read important magazines from cover to cover Completely agree 18 21 101 700
Partially agree 34 35 169 600
Partially disagree 28 29 140 500
Completely disagree 16 12 58 100
Can not say 5 4 19 400
Ads in magazines make new things familiar Completely agree 10 11 53 300
Partially agree 50 52 251 900
Partially disagree 24 26 126 000
Completely disagree 8 7 33 900
Can not say 8 5 24 200
Completely agree 10 10 48 400
Partially agree 36 38 184 100
Partially disagree 24 23 111 400
Completely disagree 23 21 101 700
Can not say 8 7 33 900
I have purchased products based on the ad in magazine Completely agree 9 10 48 400
Partially agree 36 37 179 300
Partially disagree 26 28 135 700
Completely disagree 22 19 92 100
Can not say 6 6 29 100
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 13 63 000
Partially agree 49 49 237 400
Partially disagree 20 22 106 600
Completely disagree 13 12 58 100
Can not say 5 3 14 500
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 9 43 600
Partially agree 29 28 135 700
Partially disagree 29 31 150 200
Completely disagree 27 27 130 800
Can not say 6 4 19 400
Completely agree 2 1 4 800
Partially agree 19 13 63 000
Partially disagree 33 33 159 900
Completely disagree 38 43 208 300
Can not say 9 10 48 400
Completely agree 16 18 87 200
Partially agree 40 43 208 300
Partially disagree 23 24 116 300
Completely disagree 12 10 48 400
Can not say 8 6 29 100
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 16 77 500
Newspapers 13 18 87 200
Magazine websites 7 10 48 400
Newspaper websites 8 10 48 400
Blogs 3 2 9 700
Social media 14 12 58 100
Other websites 42 48 232 600
Television 10 13 63 000
Radio 2 1 4 800
Direct mail 10 13 63 000
None of these 40 32 155 000
Information sources, consumer electronics and information technology Print magazines 15 18 87 200
Newspapers 18 22 106 600
Magazine websites 10 11 53 300
Newspaper websites 11 12 58 100
Blogs 6 4 19 400
Social media 26 19 92 100
Other websites 49 52 251 900
Television 17 20 96 900
Radio 3 4 19 400
Direct mail 36 41 198 600
None of these 17 15 72 700
Information sources, beauty care and cosmetics Print magazines 18 22 106 600
Newspapers 8 11 53 300
Magazine websites 10 10 48 400
Newspaper websites 6 6 29 100
Blogs 8 5 24 200
Social media 28 18 87 200
Other websites 16 16 77 500
Television 14 16 77 500
Radio 2 2 9 700
Direct mail 17 20 96 900
None of these 45 47 227 700
Information sources, travel Print magazines 16 21 101 700
Newspapers 15 20 96 900
Magazine websites 10 12 58 100
Newspaper websites 10 11 53 300
Blogs 11 9 43 600
Social media 34 28 135 700
Other websites 47 54 261 600
Television 16 18 87 200
Radio 3 3 14 500
Direct mail 9 12 58 100
None of these 27 23 111 400
Information sources, style and fashion Print magazines 23 29 140 500
Newspapers 13 17 82 400
Magazine websites 13 14 67 800
Newspaper websites 8 9 43 600
Blogs 9 5 24 200
Social media 34 25 121 100
Other websites 33 33 159 900
Television 18 20 96 900
Radio 2 2 9 700
Direct mail 25 28 135 700
None of these 29 31 150 200
Information sources, building and renovating Print magazines 19 24 116 300
Newspapers 15 19 92 100
Magazine websites 9 11 53 300
Newspaper websites 8 10 48 400
Blogs 6 5 24 200
Social media 23 18 87 200
Other websites 32 38 184 100
Television 18 21 101 700
Radio 2 2 9 700
Direct mail 27 35 169 600
None of these 33 27 130 800
Information sources, food, cooking and baking Print magazines 36 43 208 300
Newspapers 26 34 164 700
Magazine websites 22 21 101 700
Newspaper websites 20 22 106 600
Blogs 14 11 53 300
Social media 42 33 159 900
Other websites 33 35 169 600
Television 28 33 159 900
Radio 6 7 33 900
Direct mail 27 30 145 400
None of these 12 11 53 300
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 9 43 600
Newspapers 11 14 67 800
Magazine websites 3 5 24 200
Newspaper websites 6 7 33 900
Blogs 1 1 4 800
Social media 10 9 43 600
Other websites 25 26 126 000
Television 12 13 63 000
Radio 2 2 9 700
Direct mail 17 20 96 900
None of these 52 50 242 200
Information sources, decorating and furniture purchases Print magazines 23 30 145 400
Newspapers 16 20 96 900
Magazine websites 11 12 58 100
Newspaper websites 8 9 43 600
Blogs 8 6 29 100
Social media 28 21 101 700
Other websites 30 33 159 900
Television 18 22 106 600
Radio 2 2 9 700
Direct mail 30 35 169 600
None of these 26 23 111 400
Information sources, saving and investing Print magazines 9 15 72 700
Newspapers 11 15 72 700
Magazine websites 7 8 38 800
Newspaper websites 10 11 53 300
Blogs 7 6 29 100
Social media 18 13 63 000
Other websites 30 34 164 700
Television 7 9 43 600
Radio 3 3 14 500
Direct mail 4 5 24 200
None of these 48 44 213 200
Information sources, health and wellbeing products / services Print magazines 14 17 82 400
Newspapers 14 17 82 400
Magazine websites 8 10 48 400
Newspaper websites 8 9 43 600
Blogs 5 4 19 400
Social media 23 19 92 100
Other websites 38 39 189 000
Television 12 13 63 000
Radio 3 2 9 700
Direct mail 16 19 92 100
None of these 37 37 179 300
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 16 77 500
Newspapers 18 24 116 300
Magazine websites 7 9 43 600
Newspaper websites 9 11 53 300
Blogs 5 3 14 500
Social media 24 18 87 200
Other websites 41 41 198 600
Television 14 16 77 500
Radio 2 2 9 700
Direct mail 30 34 164 700
None of these 29 28 135 700
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 32 155 000
Well-being and health 52 56 271 300
Charity work 14 14 67 800
Self development 32 32 155 000
Celebrities 15 11 53 300
Fishing 16 17 82 400
Beauty care and cosmetics 17 12 58 100
Literature 27 27 130 800
Domestic and foreign news 54 62 300 400
Domestic travel 32 33 159 900
Culture 33 29 140 500
Crafts 26 21 101 700
Nature and going outdoor 53 58 281 000
Hunting 10 12 58 100
Style and fashion 22 17 82 400
Music and concerts 37 33 159 900
Going on summer cottage 30 31 150 200
Local affairs 56 63 305 200
Computer/console/mobile playing 17 7 33 900
Politics 41 49 237 400
Gardening and plants 33 36 174 400
Building and renovating 37 50 242 200
Food and drink 40 40 193 800
Cooking, baking, recipes 39 35 169 600
Investment 22 35 169 600
Decorating 30 28 135 700
Economic and finances 35 56 271 300
Science 34 33 159 900
Travelling abroad 35 33 159 900
Sports, exercising 46 47 227 700
Sailing, boating 10 12 58 100
Consumer electronics and information technology 23 21 101 700
Environmental matters 32 32 155 000
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 9 700
Buying an apartment 10 9 43 600
Home renovation 29 33 159 900
Buying a car 25 27 130 800
Buying a boat 3 4 19 400
None of these 50 46 222 900
Purchases in the last 12 months Furniture and furnishings 42 42 203 500
Repair and construction products 40 48 232 600
Domestic appliances 38 44 213 200
Electronics or IT products 49 49 237 400
Cars 18 20 96 900
Clothing and footwear 82 83 402 100
Eyeglasses, contact lenses or sunglasses 35 38 184 100
Sports clothing, footwear or equipment 60 60 290 700
Saving or investing products or services 26 31 150 200
Cosmetics and beauty products 47 45 218 000
Mobile phones 30 30 145 400
Travels 46 50 242 200
Products and services for health and well-being 60 63 305 200
None of the above 2 1 4 800
Intentions to purchase within 12 months Furniture and furnishings 29 27 130 800
Repair and construction products 34 41 198 600
Domestic appliances 19 21 101 700
Electronics or IT products 28 27 130 800
Cars 14 14 67 800
Clothing and footwear 64 64 310 100
Eyeglasses, contact lenses or sunglasses 28 30 145 400
Sports clothing, footwear or equipment 43 45 218 000
Saving or investing products or services 21 25 121 100
Cosmetics and beauty products 38 35 169 600
Mobile phones 16 16 77 500
Travels 44 50 242 200
Products and services for health and well-being 48 50 242 200
None of the above 7 7 33 900
Will consider switching over the next 12 months Bank 7 8 38 800
Insurance company 10 11 53 300
electric company 20 25 121 100
Internet Connection 9 9 43 600
Phone-subscription 13 13 63 000
None of the above 46 46 222 900
Can not say 19 16 77 500
Uses of extra money Magazines, books, movies 17 16 77 500
Eating, drinking, partying in a restaurant 34 30 145 400
Exercise hobbies and equipment 27 26 126 000
Cultural events (e.g. concerts, theater, festivals) 35 35 169 600
Renovation, decoration 24 27 130 800
Health services and one's own well-being 22 24 116 300
Travelling 42 48 232 600
Entertainment electronics and information technology equipment, mobile phones 15 13 63 000
Clothes, shoes and bags 23 19 92 100
Home services (cleaning and other housekeeping services) 6 8 38 800
Car, boat, motorcycle 12 14 67 800
Cosmetics and beauty care 11 9 43 600
Saving, investing 46 51 247 100
Other 8 9 43 600
There is no extra money after mandatory expenses 7 6 29 100
Can not say 3 3 14 500
Source: NRS 2024

Online & social media

Magazine website

https://www.taloustaito.fi

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024

Contact info

Media sales

Media-asiantuntija

  • Aniina Vänskä
  • 09 6188 7217
  • aniina.vanska@veronmaksajat.fi

mediamyynti

  • Riku Suuriniemi
  • riku.suuriniemi@saarsalo.fi

mediamyynti

  • Sanna Mäkinen
  • 041 313 2706
  • sanna.makinen@saarsalo.fi

Myyntipäällikkö

  • Maria Turppa
  • maria.turppa@saarsalo.fi
Media

Publisher

  • Verotieto Oy

Publisher

  • Verotieto Oy

Päätoimittaja

  • Antti Oksanen
 

Address

  • Kalevankatu 4
  • 00100 Helsinki

Postal address

  • Kalevankatu 4
  • 00100 Helsinki

Phone

  • +358 9 618 871

Email

  • toimitus@veronmaksajat.fi