Taloustaito
Taloustaito Magazine – Personal Finance and Investment
Taloustaito is the largest business magazine in the Nordics with a monthly circulation of 232 310 (2022, Finnish Audit Bureau of Circulations). Taloustaito focuses on personal finance and gives insight into taxation, family law, private investments, stocks and mutual funds, insurance, housing, cars, and property management. The readership is 58% male, 42% female, 40% 45-64 years old.
Issues per year
12 issues per year
Circulation
227 500 (Source: LT2023)
Copies
245 381
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 17.1.2024 | 4.1.2024 | 8.1.2024 | Thema: Forest Ownership and Investment |
| 2 | 14.2.2024 | 29.1.2024 | 2.2.2024 | Thema: Small Business |
| 3 | 20.3.2024 | 4.3.2024 | 8.3.2024 | Thema: Tax Return - Advice and Commentary |
| 4 | 17.4.2024 | 2.4.2024 | 5.4.2024 | Thema: Automotive Trends and Taxes |
| 5 | 15.5.2024 | 29.4.2024 | 3.5.2024 | |
| 6 | 12.6.2024 | 27.5.2024 | 31.5.2024 | |
| 7 | 14.8.2024 | 1.8.2024 | 5.8.2024 | Thema: Health and Money |
| 8 | 11.9.2024 | 26.8.2024 | 30.8.2024 | |
| 9 | 9.10.2024 | 23.9.2024 | 27.9.2024 | Thema: Housing and Energy |
| 10 | 6.11.2024 | 21.10.2024 | 25.10.2024 | Thema: Personal Saving and Investments |
| 11 | 4.12.2024 | 18.11.2024 | 22.11.2024 | |
| 12 | 27.12.2024 | 5.12.2024 | 12.12.2024 | Thema: Special Issue on 2025 Taxes |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 22.1.2025 | Thema: Forest Ownership and Investment, Tax return for forestry | ||
| 2 | 19.2.2025 | Thema: Small Business + Company Tax Book | ||
| 3 | 19.3.2025 | Thema: Tax Return - Advice and Commentary | ||
| 4 | 30.4.2025 | The Economy of Automotive | ||
| 5 - 6 | 11.6.2025 | Thema: Housing and Energy | ||
| 7 | 13.8.2025 | Thema: Health and Money | ||
| 8 | 17.9.2025 | Everyday Security and Insurance | ||
| 9 | 15.10.2025 | Thema: Household and family finances | ||
| 10 | 12.11.2025 | Thema: Personal Saving and Investments | ||
| 11 - 12 | 17.12.2025 | Thema: Special Issue on 2026 Taxes - What will change? |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 400 x 280 mm | 5 mm | 14 335 € |
| 1/1 portrait | Not specified | 200 x 280 mm | 5 mm | 7 925 € |
| 2-kansi portrait | 2. Cover | 200 x 280 mm | 5 mm | 8 475 € |
| 3-kansi portrait | 3. Cover | 200 x 280 mm | 5 mm | 8 475 € |
| takakansi portrait | Back cover | 200 x 250 mm | 5 mm | 8 475 € |
| 1/2 portrait | Not specified | 97 x 280 mm | 5 mm | 4 385 € |
| 1/2 landscape | Not specified | 200 x 135 mm | 5 mm | 4 385 € |
| 1/4 portrait | Not specified | 88 x 125 mm | 5 mm | 2 335 € |
| 1/4 landscape | Not specified | 180 x 65 mm | 5 mm | 2 335 € | *) size without marginal Prices valid until 31.12.2024 |
Size
200 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
UPC Print - Finland
Delivery of ad material and instructions
ICC profile
Technical information
Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - tai www.astehelsinki.fi/ilmoitukset
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 400 x 280 mm | 5 mm | 14 335 € |
| 1/1 portrait | Not specified | 200 x 280 mm | 5 mm | 7 925 € |
| 2-kansi portrait | 2. Cover | 200 x 280 mm | 5 mm | 8 475 € |
| 3-kansi portrait | 3. Cover | 200 x 280 mm | 5 mm | 8 475 € |
| takakansi portrait | Back cover | 200 x 250 mm | 5 mm | 8 475 € |
| 1/2 portrait | Not specified | 97 x 280 mm | 5 mm | 4 385 € |
| 1/2 landscape | Not specified | 200 x 135 mm | 5 mm | 4 385 € |
| 1/4 portrait | Not specified | 88 x 125 mm | 5 mm | 2 335 € |
| 1/4 landscape | Not specified | 180 x 65 mm | 5 mm | 2 335 € | *) size without marginal Prices valid until 31.12.2025 |
Size
200 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
UPC Print - Finland
Delivery of ad material and instructions
ICC profile
Technical information
Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - tai www.astehelsinki.fi/ilmoitukset
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | Parade, CrossScreen | 980 x 400 desktop ja 300 x 300 mobiili px | 23 € / CPM (Cost per thousand) |
| Desktop | Skyscraper | 160 x 600 px | 10 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | Parade, CrossScreen | 980 x 400 desktop ja 300 x 300 mobiili px | 23 € / CPM (Cost per thousand) |
| Desktop | Skyscraper | 160 x 600 px | 10 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
484 500
Total reach
505 700
How many times read
2,0
Minutes of reading
53 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 44 | 213 200 |
| Men | 49 | 56 | 271 300 | |
| Native language | Finnish | 95 | 97 | 470 000 |
| Swedish | 5 | 3 | 14 500 | |
| Age | 15-24 y | 13 | 2 | 9 700 |
| 25-34 y | 14 | 7 | 33 900 | |
| 35-44 y | 14 | 13 | 63 000 | |
| 45-54 y | 14 | 17 | 82 400 | |
| 55-64 y | 16 | 23 | 111 400 | |
| 65+ y | 30 | 38 | 184 100 | |
| Gender + age | Female 15-29 years | 10 | 2 | 9 700 |
| Female 30-49 years | 14 | 11 | 53 300 | |
| Female 50+ years | 28 | 32 | 155 000 | |
| Male 15-29 years | 10 | 3 | 14 500 | |
| Male 30-49 years | 15 | 15 | 72 700 | |
| Male 50+ years | 24 | 38 | 184 100 | |
| Household position | Lives at home with parents | 7 | 1 | 4 800 |
| Lives alone | 29 | 23 | 111 400 | |
| Lives with spouse | 36 | 47 | 227 700 | |
| Lives with spouse and children | 24 | 25 | 121 100 | |
| Single parent | 3 | 2 | 9 700 | |
| Other | 3 | 2 | 9 700 | |
| Grandchildren under 18 years of age | Yes | 20 | 29 | 140 500 |
| No | 39 | 49 | 237 400 | |
| No answer (under 45 year olds) | 41 | 22 | 106 600 | |
| Education | Elementary school | 5 | 5 | 24 200 |
| Secondary school | 6 | 4 | 19 400 | |
| Vocational | 28 | 27 | 130 800 | |
| High school | 14 | 10 | 48 400 | |
| University of Applied Sciences | 20 | 21 | 101 700 | |
| University | 26 | 32 | 155 000 | |
| Something else | 2 | 2 | 9 700 | |
| Decision-maker in grocery purchases | Yes | 93 | 92 | 445 700 |
| No | 7 | 7 | 33 900 | |
| Can not say | 1 | 1 | 4 800 | |
| Use of glasses or contact lenses | Yes | 68 | 77 | 373 100 |
| No | 32 | 23 | 111 400 | |
| Size of the household | 1 pers | 29 | 22 | 106 600 |
| 2 pers | 38 | 49 | 237 400 | |
| 3 pers | 14 | 13 | 63 000 | |
| 4 pers | 12 | 12 | 58 100 | |
| 5+ pers | 7 | 5 | 24 200 | |
| Household income (gross) | Below 20 000 € /y | 11 | 4 | 19 400 |
| 20 000 - 35 000 € /y | 18 | 16 | 77 500 | |
| 35 001 - 50 000 € /y | 19 | 19 | 92 100 | |
| 50 001 - 85 000 € /y | 21 | 26 | 126 000 | |
| 85 001 - 100 000 € /y | 8 | 10 | 48 400 | |
| Over 100 000 € /y | 10 | 17 | 82 400 | |
| Dont want to tell | 5 | 5 | 24 200 | |
| Cant say / No answer | 8 | 3 | 14 500 | |
| Family with kids | Yes | 32 | 28 | 135 700 |
| No | 68 | 72 | 348 800 | |
| 13 | 12 | 58 100 | ||
| 13 | 12 | 58 100 | ||
| 5 | 3 | 14 500 | ||
| 1 | 1 | 4 800 | ||
| 1 | 1 | 4 800 | ||
| 68 | 72 | 348 800 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 17 | 82 400 |
| Dog | 26 | 26 | 126 000 | |
| Some other pet | 5 | 5 | 24 200 | |
| No pets | 60 | 60 | 290 700 | |
| Health services used in the household | Public health services | 85 | 84 | 407 000 |
| Employer - funded health care services | 50 | 51 | 247 100 | |
| Private, self-funded healthcare services | 38 | 46 | 222 900 | |
| Private health insurance services | 24 | 23 | 111 400 | |
| No health care | 1 | 1 | 4 800 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 25 | 121 100 |
| Row house or semi-detached house | 15 | 15 | 72 700 | |
| Detached house | 47 | 54 | 261 600 | |
| Farm | 5 | 5 | 24 200 | |
| Something else | 1 | 1 | 4 800 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 88 | 426 400 |
| Rented residence | 19 | 9 | 43 600 | |
| Right of residence apartment | 2 | 2 | 9 700 | |
| Something else | 1 | 1 | 4 800 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 50 | 242 200 |
| No | 58 | 50 | 242 200 | |
| Can not say | 1 | 1 | 4 800 | |
| Number of cars in household | One car | 46 | 48 | 232 600 |
| Two cars | 31 | 35 | 169 600 | |
| Three or more cars | 10 | 10 | 48 400 | |
| No car | 14 | 7 | 33 900 | |
| Type of car, if buying now | New | 21 | 28 | 135 700 |
| Used | 68 | 69 | 334 300 | |
| Company car | 4 | 4 | 19 400 | |
| Leasing (personal) | 8 | 10 | 48 400 | |
| Shared car | 3 | 2 | 9 700 | |
| Doesn't use a car | 9 | 4 | 19 400 | |
| Can not say | 5 | 5 | 24 200 | |
| Advertising ban at the door / mailbox | Yes | 26 | 21 | 101 700 |
| No | 74 | 79 | 382 800 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 15 | 72 700 |
| No | 76 | 81 | 392 400 | |
| Can not say | 5 | 5 | 24 200 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 19 | 92 100 |
| Turku or Tampere | 8 | 7 | 33 900 | |
| Oulu | 4 | 3 | 14 500 | |
| 70 000 - 150 000 inhabitants town | 13 | 12 | 58 100 | |
| Urban municipality | 27 | 30 | 145 400 | |
| Conurbation | 15 | 15 | 72 700 | |
| Countryside | 13 | 15 | 72 700 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 24 | 116 300 |
| 5-6 days a week | 4 | 6 | 29 100 | |
| 1-4 days a week | 25 | 34 | 164 700 | |
| Monthly | 24 | 22 | 106 600 | |
| Rarely | 24 | 13 | 63 000 | |
| Never | 8 | 2 | 9 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 24 | 116 300 |
| 5-6 days a week | 6 | 6 | 29 100 | |
| 1-4 days a week | 19 | 20 | 96 900 | |
| Monthly | 15 | 16 | 77 500 | |
| Rarely | 23 | 22 | 106 600 | |
| Never | 14 | 12 | 58 100 | |
| Can not say | 1 | 1 | 4 800 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 42 | 203 500 |
| 5-6 days a week | 4 | 6 | 29 100 | |
| 1-4 days a week | 23 | 26 | 126 000 | |
| Monthly | 14 | 10 | 48 400 | |
| Rarely | 23 | 14 | 67 800 | |
| Never | 8 | 2 | 9 700 | |
| Can not say | 1 | 1 | 4 800 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 58 | 281 000 |
| 5-6 days a week | 10 | 9 | 43 600 | |
| 1-4 days a week | 16 | 15 | 72 700 | |
| Monthly | 6 | 4 | 19 400 | |
| Rarely | 9 | 8 | 38 800 | |
| Never | 6 | 6 | 29 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 5 | 24 200 |
| 5-6 days a week | 4 | 5 | 24 200 | |
| 1-4 days a week | 42 | 49 | 237 400 | |
| Monthly | 18 | 17 | 82 400 | |
| Rarely | 22 | 17 | 82 400 | |
| Never | 9 | 6 | 29 100 | |
| Can not say | 1 | 1 | 4 800 | |
| The frequency of watching: Free online TV services | Daily | 16 | 16 | 77 500 |
| 5-6 days a week | 10 | 9 | 43 600 | |
| 1-4 days a week | 30 | 33 | 159 900 | |
| Monthly | 23 | 22 | 106 600 | |
| Rarely | 14 | 13 | 63 000 | |
| Never | 6 | 7 | 33 900 | |
| Can not say | 1 | 1 | 4 800 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 12 | 58 100 |
| 5-6 days a week | 10 | 9 | 43 600 | |
| 1-4 days a week | 22 | 22 | 106 600 | |
| Monthly | 10 | 10 | 48 400 | |
| Rarely | 12 | 13 | 63 000 | |
| Never | 30 | 34 | 164 700 | |
| Can not say | 1 | 1 | 4 800 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 54 | 261 600 |
| 5-6 days a week | 10 | 11 | 53 300 | |
| 1-4 days a week | 20 | 18 | 87 200 | |
| Monthly | 12 | 8 | 38 800 | |
| Rarely | 11 | 6 | 29 100 | |
| Never | 3 | 2 | 9 700 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 43 | 208 300 |
| 5-6 days a week | 12 | 13 | 63 000 | |
| 1-4 days a week | 23 | 23 | 111 400 | |
| Monthly | 12 | 9 | 43 600 | |
| Rarely | 13 | 8 | 38 800 | |
| Never | 6 | 5 | 24 200 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 26 | 126 000 |
| 5-6 days a week | 7 | 9 | 43 600 | |
| 1-4 days a week | 16 | 19 | 92 100 | |
| Monthly | 13 | 13 | 63 000 | |
| Rarely | 26 | 22 | 106 600 | |
| Never | 16 | 11 | 53 300 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 18 | 87 200 |
| 5-6 days a week | 9 | 11 | 53 300 | |
| 1-4 days a week | 22 | 22 | 106 600 | |
| Monthly | 14 | 13 | 63 000 | |
| Rarely | 22 | 20 | 96 900 | |
| Never | 16 | 15 | 72 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 5 | 3 | 14 500 |
| 5-6 days a week | 3 | 3 | 14 500 | |
| 1-4 days a week | 10 | 9 | 43 600 | |
| Monthly | 14 | 12 | 58 100 | |
| Rarely | 29 | 29 | 140 500 | |
| Never | 38 | 42 | 203 500 | |
| Can not say | 2 | 2 | 9 700 | |
| User frequency and following: Social media | Daily | 59 | 50 | 242 200 |
| 5-6 days a week | 7 | 8 | 38 800 | |
| 1-4 days a week | 7 | 9 | 43 600 | |
| Monthly | 3 | 4 | 19 400 | |
| Rarely | 6 | 7 | 33 900 | |
| Never | 17 | 21 | 101 700 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 8 | 38 800 |
| 5-6 days a week | 6 | 3 | 14 500 | |
| 1-4 days a week | 12 | 9 | 43 600 | |
| Monthly | 8 | 8 | 38 800 | |
| Rarely | 21 | 24 | 116 300 | |
| Never | 40 | 47 | 227 700 | |
| Can not say | 1 | 1 | 4 800 | |
| User frequency: Instant messaging | Daily | 69 | 65 | 314 900 |
| 5-6 days a week | 10 | 11 | 53 300 | |
| 1-4 days a week | 9 | 11 | 53 300 | |
| Monthly | 3 | 3 | 14 500 | |
| Rarely | 3 | 2 | 9 700 | |
| Never | 6 | 8 | 38 800 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 18 | 87 200 | |
| 5-6 days a week | 6 | 6 | 29 100 | |
| 1-4 days a week | 14 | 14 | 67 800 | |
| Monthly | 22 | 24 | 116 300 | |
| Rarely | 35 | 33 | 159 900 | |
| Never | 7 | 5 | 24 200 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 14 500 | |
| 5-6 days a week | 2 | 1 | 4 800 | |
| 1-4 days a week | 4 | 3 | 14 500 | |
| Monthly | 7 | 7 | 33 900 | |
| Rarely | 30 | 30 | 145 400 | |
| Never | 53 | 56 | 271 300 | |
| Can not say | 1 | 1 | 4 800 | |
| Daily | 6 | 5 | 24 200 | |
| 5-6 days a week | 3 | 2 | 9 700 | |
| 1-4 days a week | 5 | 5 | 24 200 | |
| Monthly | 8 | 7 | 33 900 | |
| Rarely | 23 | 21 | 101 700 | |
| Never | 55 | 59 | 285 900 | |
| Can not say | 1 | 1 | 4 800 | |
| Daily | 19 | 13 | 63 000 | |
| 5-6 days a week | 9 | 8 | 38 800 | |
| 1-4 days a week | 23 | 25 | 121 100 | |
| Monthly | 22 | 24 | 116 300 | |
| Rarely | 18 | 17 | 82 400 | |
| Never | 10 | 13 | 63 000 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 5 | 24 200 | |
| 5-6 days a week | 2 | 3 | 14 500 | |
| 1-4 days a week | 7 | 9 | 43 600 | |
| Monthly | 7 | 7 | 33 900 | |
| Rarely | 12 | 12 | 58 100 | |
| Never | 61 | 56 | 271 300 | |
| Cant say / No answer | 7 | 7 | 33 900 | |
| Daily | 41 | 42 | 203 500 | |
| 5-6 days a week | 8 | 8 | 38 800 | |
| 1-4 days a week | 10 | 11 | 53 300 | |
| Monthly | 6 | 5 | 24 200 | |
| Rarely | 8 | 6 | 29 100 | |
| Never | 22 | 23 | 111 400 | |
| Cant say / No answer | 4 | 5 | 24 200 | |
| Daily | 31 | 23 | 111 400 | |
| 5-6 days a week | 6 | 6 | 29 100 | |
| 1-4 days a week | 9 | 10 | 48 400 | |
| Monthly | 5 | 6 | 29 100 | |
| Rarely | 10 | 11 | 53 300 | |
| Never | 34 | 39 | 189 000 | |
| Cant say / No answer | 5 | 6 | 29 100 | |
| Daily | 14 | 4 | 19 400 | |
| 5-6 days a week | 2 | 1 | 4 800 | |
| 1-4 days a week | 3 | 2 | 9 700 | |
| Monthly | 2 | 2 | 9 700 | |
| Rarely | 5 | 6 | 29 100 | |
| Never | 69 | 80 | 387 600 | |
| Cant say / No answer | 5 | 6 | 29 100 | |
| Daily | 6 | 7 | 33 900 | |
| 5-6 days a week | 2 | 2 | 9 700 | |
| 1-4 days a week | 5 | 6 | 29 100 | |
| Monthly | 5 | 5 | 24 200 | |
| Rarely | 12 | 12 | 58 100 | |
| Never | 65 | 63 | 305 200 | |
| Cant say / No answer | 5 | 6 | 29 100 | |
| Daily | 10 | 5 | 24 200 | |
| 5-6 days a week | 3 | 1 | 4 800 | |
| 1-4 days a week | 4 | 3 | 14 500 | |
| Monthly | 3 | 3 | 14 500 | |
| Rarely | 9 | 10 | 48 400 | |
| Never | 68 | 73 | 353 700 | |
| Cant say / No answer | 5 | 6 | 29 100 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 10 | 48 400 |
| Partially agree | 44 | 43 | 208 300 | |
| Partially disagree | 31 | 35 | 169 600 | |
| Completely disagree | 10 | 11 | 53 300 | |
| Can not say | 2 | 2 | 9 700 | |
| I prefer domestic products | Completely agree | 32 | 33 | 159 900 |
| Partially agree | 55 | 56 | 271 300 | |
| Partially disagree | 10 | 9 | 43 600 | |
| Completely disagree | 1 | 1 | 4 800 | |
| Can not say | 1 | 1 | 4 800 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 19 | 92 100 |
| Partially agree | 55 | 56 | 271 300 | |
| Partially disagree | 19 | 19 | 92 100 | |
| Completely disagree | 4 | 5 | 24 200 | |
| Can not say | 3 | 2 | 9 700 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 23 | 111 400 |
| Partially agree | 57 | 61 | 295 500 | |
| Partially disagree | 17 | 14 | 67 800 | |
| Completely disagree | 2 | 1 | 4 800 | |
| Can not say | 2 | 1 | 4 800 | |
| I usually choose the cheapest option | Completely agree | 12 | 9 | 43 600 |
| Partially agree | 47 | 45 | 218 000 | |
| Partially disagree | 34 | 40 | 193 800 | |
| Completely disagree | 6 | 7 | 33 900 | |
| Can not say | 1 | 1 | 4 800 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 36 | 174 400 |
| Partially agree | 51 | 52 | 251 900 | |
| Partially disagree | 9 | 9 | 43 600 | |
| Completely disagree | 2 | 2 | 9 700 | |
| Can not say | 1 | 1 | 4 800 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 6 | 29 100 |
| Partially agree | 25 | 26 | 126 000 | |
| Partially disagree | 38 | 38 | 184 100 | |
| Completely disagree | 24 | 23 | 111 400 | |
| Can not say | 7 | 8 | 38 800 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 24 200 |
| Partially agree | 35 | 36 | 174 400 | |
| Partially disagree | 46 | 47 | 227 700 | |
| Completely disagree | 11 | 11 | 53 300 | |
| Can not say | 3 | 2 | 9 700 | |
| I prefer local shops and services | Completely agree | 27 | 28 | 135 700 |
| Partially agree | 57 | 60 | 290 700 | |
| Partially disagree | 12 | 10 | 48 400 | |
| Completely disagree | 2 | 2 | 9 700 | |
| Can not say | 2 | 1 | 4 800 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 14 500 |
| Partially agree | 28 | 26 | 126 000 | |
| Partially disagree | 31 | 32 | 155 000 | |
| Completely disagree | 32 | 34 | 164 700 | |
| Can not say | 5 | 4 | 19 400 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 8 | 38 800 |
| Partially agree | 32 | 36 | 174 400 | |
| Partially disagree | 37 | 36 | 174 400 | |
| Completely disagree | 22 | 19 | 92 100 | |
| Can not say | 2 | 1 | 4 800 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 16 | 77 500 |
| Partially agree | 50 | 52 | 251 900 | |
| Partially disagree | 24 | 25 | 121 100 | |
| Completely disagree | 6 | 6 | 29 100 | |
| Can not say | 3 | 2 | 9 700 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 15 | 72 700 |
| Partially agree | 51 | 53 | 256 800 | |
| Partially disagree | 24 | 24 | 116 300 | |
| Completely disagree | 7 | 7 | 33 900 | |
| Can not say | 3 | 2 | 9 700 | |
| I prefer well-known brands | Completely agree | 12 | 12 | 58 100 |
| Partially agree | 57 | 60 | 290 700 | |
| Partially disagree | 23 | 21 | 101 700 | |
| Completely disagree | 5 | 5 | 24 200 | |
| Can not say | 3 | 2 | 9 700 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 16 | 77 500 |
| Quite positively | 63 | 63 | 305 200 | |
| Quite negatively | 15 | 14 | 67 800 | |
| Very negative | 4 | 3 | 14 500 | |
| Can not say | 5 | 4 | 19 400 | |
| Magazines | Very positive | 14 | 17 | 82 400 |
| Quite positively | 61 | 61 | 295 500 | |
| Quite negatively | 16 | 15 | 72 700 | |
| Very negative | 4 | 3 | 14 500 | |
| Can not say | 6 | 4 | 19 400 | |
| Free and local newspapers | Very positive | 24 | 29 | 140 500 |
| Quite positively | 57 | 56 | 271 300 | |
| Quite negatively | 10 | 8 | 38 800 | |
| Very negative | 3 | 3 | 14 500 | |
| Can not say | 5 | 4 | 19 400 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 38 800 |
| Quite positively | 47 | 47 | 227 700 | |
| Quite negatively | 28 | 29 | 140 500 | |
| Very negative | 9 | 8 | 38 800 | |
| Can not say | 8 | 8 | 38 800 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 6 | 29 100 |
| Quite positively | 34 | 33 | 159 900 | |
| Quite negatively | 32 | 32 | 155 000 | |
| Very negative | 16 | 15 | 72 700 | |
| Can not say | 13 | 14 | 67 800 | |
| Blogs | Very positive | 4 | 3 | 14 500 |
| Quite positively | 27 | 24 | 116 300 | |
| Quite negatively | 28 | 29 | 140 500 | |
| Very negative | 15 | 15 | 72 700 | |
| Can not say | 27 | 30 | 145 400 | |
| Newsletters to email | Very positive | 2 | 2 | 9 700 |
| Quite positively | 18 | 19 | 92 100 | |
| Quite negatively | 34 | 35 | 169 600 | |
| Very negative | 43 | 42 | 203 500 | |
| Can not say | 3 | 3 | 14 500 | |
| Other websites | Very positive | 4 | 4 | 19 400 |
| Quite positively | 39 | 39 | 189 000 | |
| Quite negatively | 33 | 35 | 169 600 | |
| Very negative | 13 | 12 | 58 100 | |
| Can not say | 11 | 11 | 53 300 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 9 | 43 600 |
| Quite positively | 48 | 50 | 242 200 | |
| Quite negatively | 28 | 26 | 126 000 | |
| Very negative | 13 | 11 | 53 300 | |
| Can not say | 4 | 4 | 19 400 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 6 | 29 100 |
| Quite positively | 36 | 38 | 184 100 | |
| Quite negatively | 33 | 33 | 159 900 | |
| Very negative | 19 | 18 | 87 200 | |
| Can not say | 6 | 6 | 29 100 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 22 | 106 600 |
| Quite positively | 47 | 49 | 237 400 | |
| Quite negatively | 16 | 14 | 67 800 | |
| Very negative | 13 | 11 | 53 300 | |
| Can not say | 4 | 3 | 14 500 | |
| Out-of-home advertising | Very positive | 12 | 12 | 58 100 |
| Quite positively | 53 | 54 | 261 600 | |
| Quite negatively | 20 | 21 | 101 700 | |
| Very negative | 7 | 7 | 33 900 | |
| Can not say | 7 | 7 | 33 900 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 20 | 96 900 |
| Partially agree | 61 | 63 | 305 200 | |
| Partially disagree | 11 | 10 | 48 400 | |
| Completely disagree | 4 | 3 | 14 500 | |
| Can not say | 7 | 4 | 19 400 | |
| Completely agree | 17 | 17 | 82 400 | |
| Partially agree | 58 | 62 | 300 400 | |
| Partially disagree | 14 | 12 | 58 100 | |
| Completely disagree | 5 | 4 | 19 400 | |
| Can not say | 7 | 5 | 24 200 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 27 | 130 800 |
| Partially agree | 48 | 51 | 247 100 | |
| Partially disagree | 12 | 10 | 48 400 | |
| Completely disagree | 5 | 3 | 14 500 | |
| Can not say | 13 | 9 | 43 600 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 36 | 174 400 |
| Partially agree | 50 | 50 | 242 200 | |
| Partially disagree | 7 | 5 | 24 200 | |
| Completely disagree | 3 | 2 | 9 700 | |
| Can not say | 9 | 6 | 29 100 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 18 | 87 200 |
| Partially agree | 52 | 56 | 271 300 | |
| Partially disagree | 14 | 13 | 63 000 | |
| Completely disagree | 3 | 2 | 9 700 | |
| Can not say | 15 | 11 | 53 300 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 12 | 58 100 |
| Partially agree | 54 | 57 | 276 200 | |
| Partially disagree | 18 | 18 | 87 200 | |
| Completely disagree | 3 | 2 | 9 700 | |
| Can not say | 15 | 11 | 53 300 | |
| Finnish magazines are of high quality | Completely agree | 22 | 26 | 126 000 |
| Partially agree | 59 | 61 | 295 500 | |
| Partially disagree | 9 | 8 | 38 800 | |
| Completely disagree | 2 | 1 | 4 800 | |
| Can not say | 8 | 5 | 24 200 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 29 100 |
| Partially agree | 25 | 26 | 126 000 | |
| Partially disagree | 25 | 26 | 126 000 | |
| Completely disagree | 34 | 35 | 169 600 | |
| Can not say | 9 | 7 | 33 900 | |
| I read important magazines from cover to cover | Completely agree | 18 | 21 | 101 700 |
| Partially agree | 34 | 35 | 169 600 | |
| Partially disagree | 28 | 29 | 140 500 | |
| Completely disagree | 16 | 12 | 58 100 | |
| Can not say | 5 | 4 | 19 400 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 11 | 53 300 |
| Partially agree | 50 | 52 | 251 900 | |
| Partially disagree | 24 | 26 | 126 000 | |
| Completely disagree | 8 | 7 | 33 900 | |
| Can not say | 8 | 5 | 24 200 | |
| Completely agree | 10 | 10 | 48 400 | |
| Partially agree | 36 | 38 | 184 100 | |
| Partially disagree | 24 | 23 | 111 400 | |
| Completely disagree | 23 | 21 | 101 700 | |
| Can not say | 8 | 7 | 33 900 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 10 | 48 400 |
| Partially agree | 36 | 37 | 179 300 | |
| Partially disagree | 26 | 28 | 135 700 | |
| Completely disagree | 22 | 19 | 92 100 | |
| Can not say | 6 | 6 | 29 100 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 13 | 63 000 |
| Partially agree | 49 | 49 | 237 400 | |
| Partially disagree | 20 | 22 | 106 600 | |
| Completely disagree | 13 | 12 | 58 100 | |
| Can not say | 5 | 3 | 14 500 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 9 | 43 600 |
| Partially agree | 29 | 28 | 135 700 | |
| Partially disagree | 29 | 31 | 150 200 | |
| Completely disagree | 27 | 27 | 130 800 | |
| Can not say | 6 | 4 | 19 400 | |
| Completely agree | 2 | 1 | 4 800 | |
| Partially agree | 19 | 13 | 63 000 | |
| Partially disagree | 33 | 33 | 159 900 | |
| Completely disagree | 38 | 43 | 208 300 | |
| Can not say | 9 | 10 | 48 400 | |
| Completely agree | 16 | 18 | 87 200 | |
| Partially agree | 40 | 43 | 208 300 | |
| Partially disagree | 23 | 24 | 116 300 | |
| Completely disagree | 12 | 10 | 48 400 | |
| Can not say | 8 | 6 | 29 100 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 16 | 77 500 |
| Newspapers | 13 | 18 | 87 200 | |
| Magazine websites | 7 | 10 | 48 400 | |
| Newspaper websites | 8 | 10 | 48 400 | |
| Blogs | 3 | 2 | 9 700 | |
| Social media | 14 | 12 | 58 100 | |
| Other websites | 42 | 48 | 232 600 | |
| Television | 10 | 13 | 63 000 | |
| Radio | 2 | 1 | 4 800 | |
| Direct mail | 10 | 13 | 63 000 | |
| None of these | 40 | 32 | 155 000 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 18 | 87 200 |
| Newspapers | 18 | 22 | 106 600 | |
| Magazine websites | 10 | 11 | 53 300 | |
| Newspaper websites | 11 | 12 | 58 100 | |
| Blogs | 6 | 4 | 19 400 | |
| Social media | 26 | 19 | 92 100 | |
| Other websites | 49 | 52 | 251 900 | |
| Television | 17 | 20 | 96 900 | |
| Radio | 3 | 4 | 19 400 | |
| Direct mail | 36 | 41 | 198 600 | |
| None of these | 17 | 15 | 72 700 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 22 | 106 600 |
| Newspapers | 8 | 11 | 53 300 | |
| Magazine websites | 10 | 10 | 48 400 | |
| Newspaper websites | 6 | 6 | 29 100 | |
| Blogs | 8 | 5 | 24 200 | |
| Social media | 28 | 18 | 87 200 | |
| Other websites | 16 | 16 | 77 500 | |
| Television | 14 | 16 | 77 500 | |
| Radio | 2 | 2 | 9 700 | |
| Direct mail | 17 | 20 | 96 900 | |
| None of these | 45 | 47 | 227 700 | |
| Information sources, travel | Print magazines | 16 | 21 | 101 700 |
| Newspapers | 15 | 20 | 96 900 | |
| Magazine websites | 10 | 12 | 58 100 | |
| Newspaper websites | 10 | 11 | 53 300 | |
| Blogs | 11 | 9 | 43 600 | |
| Social media | 34 | 28 | 135 700 | |
| Other websites | 47 | 54 | 261 600 | |
| Television | 16 | 18 | 87 200 | |
| Radio | 3 | 3 | 14 500 | |
| Direct mail | 9 | 12 | 58 100 | |
| None of these | 27 | 23 | 111 400 | |
| Information sources, style and fashion | Print magazines | 23 | 29 | 140 500 |
| Newspapers | 13 | 17 | 82 400 | |
| Magazine websites | 13 | 14 | 67 800 | |
| Newspaper websites | 8 | 9 | 43 600 | |
| Blogs | 9 | 5 | 24 200 | |
| Social media | 34 | 25 | 121 100 | |
| Other websites | 33 | 33 | 159 900 | |
| Television | 18 | 20 | 96 900 | |
| Radio | 2 | 2 | 9 700 | |
| Direct mail | 25 | 28 | 135 700 | |
| None of these | 29 | 31 | 150 200 | |
| Information sources, building and renovating | Print magazines | 19 | 24 | 116 300 |
| Newspapers | 15 | 19 | 92 100 | |
| Magazine websites | 9 | 11 | 53 300 | |
| Newspaper websites | 8 | 10 | 48 400 | |
| Blogs | 6 | 5 | 24 200 | |
| Social media | 23 | 18 | 87 200 | |
| Other websites | 32 | 38 | 184 100 | |
| Television | 18 | 21 | 101 700 | |
| Radio | 2 | 2 | 9 700 | |
| Direct mail | 27 | 35 | 169 600 | |
| None of these | 33 | 27 | 130 800 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 43 | 208 300 |
| Newspapers | 26 | 34 | 164 700 | |
| Magazine websites | 22 | 21 | 101 700 | |
| Newspaper websites | 20 | 22 | 106 600 | |
| Blogs | 14 | 11 | 53 300 | |
| Social media | 42 | 33 | 159 900 | |
| Other websites | 33 | 35 | 169 600 | |
| Television | 28 | 33 | 159 900 | |
| Radio | 6 | 7 | 33 900 | |
| Direct mail | 27 | 30 | 145 400 | |
| None of these | 12 | 11 | 53 300 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 9 | 43 600 |
| Newspapers | 11 | 14 | 67 800 | |
| Magazine websites | 3 | 5 | 24 200 | |
| Newspaper websites | 6 | 7 | 33 900 | |
| Blogs | 1 | 1 | 4 800 | |
| Social media | 10 | 9 | 43 600 | |
| Other websites | 25 | 26 | 126 000 | |
| Television | 12 | 13 | 63 000 | |
| Radio | 2 | 2 | 9 700 | |
| Direct mail | 17 | 20 | 96 900 | |
| None of these | 52 | 50 | 242 200 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 30 | 145 400 |
| Newspapers | 16 | 20 | 96 900 | |
| Magazine websites | 11 | 12 | 58 100 | |
| Newspaper websites | 8 | 9 | 43 600 | |
| Blogs | 8 | 6 | 29 100 | |
| Social media | 28 | 21 | 101 700 | |
| Other websites | 30 | 33 | 159 900 | |
| Television | 18 | 22 | 106 600 | |
| Radio | 2 | 2 | 9 700 | |
| Direct mail | 30 | 35 | 169 600 | |
| None of these | 26 | 23 | 111 400 | |
| Information sources, saving and investing | Print magazines | 9 | 15 | 72 700 |
| Newspapers | 11 | 15 | 72 700 | |
| Magazine websites | 7 | 8 | 38 800 | |
| Newspaper websites | 10 | 11 | 53 300 | |
| Blogs | 7 | 6 | 29 100 | |
| Social media | 18 | 13 | 63 000 | |
| Other websites | 30 | 34 | 164 700 | |
| Television | 7 | 9 | 43 600 | |
| Radio | 3 | 3 | 14 500 | |
| Direct mail | 4 | 5 | 24 200 | |
| None of these | 48 | 44 | 213 200 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 17 | 82 400 |
| Newspapers | 14 | 17 | 82 400 | |
| Magazine websites | 8 | 10 | 48 400 | |
| Newspaper websites | 8 | 9 | 43 600 | |
| Blogs | 5 | 4 | 19 400 | |
| Social media | 23 | 19 | 92 100 | |
| Other websites | 38 | 39 | 189 000 | |
| Television | 12 | 13 | 63 000 | |
| Radio | 3 | 2 | 9 700 | |
| Direct mail | 16 | 19 | 92 100 | |
| None of these | 37 | 37 | 179 300 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 16 | 77 500 |
| Newspapers | 18 | 24 | 116 300 | |
| Magazine websites | 7 | 9 | 43 600 | |
| Newspaper websites | 9 | 11 | 53 300 | |
| Blogs | 5 | 3 | 14 500 | |
| Social media | 24 | 18 | 87 200 | |
| Other websites | 41 | 41 | 198 600 | |
| Television | 14 | 16 | 77 500 | |
| Radio | 2 | 2 | 9 700 | |
| Direct mail | 30 | 34 | 164 700 | |
| None of these | 29 | 28 | 135 700 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 32 | 155 000 |
| Well-being and health | 52 | 56 | 271 300 | |
| Charity work | 14 | 14 | 67 800 | |
| Self development | 32 | 32 | 155 000 | |
| Celebrities | 15 | 11 | 53 300 | |
| Fishing | 16 | 17 | 82 400 | |
| Beauty care and cosmetics | 17 | 12 | 58 100 | |
| Literature | 27 | 27 | 130 800 | |
| Domestic and foreign news | 54 | 62 | 300 400 | |
| Domestic travel | 32 | 33 | 159 900 | |
| Culture | 33 | 29 | 140 500 | |
| Crafts | 26 | 21 | 101 700 | |
| Nature and going outdoor | 53 | 58 | 281 000 | |
| Hunting | 10 | 12 | 58 100 | |
| Style and fashion | 22 | 17 | 82 400 | |
| Music and concerts | 37 | 33 | 159 900 | |
| Going on summer cottage | 30 | 31 | 150 200 | |
| Local affairs | 56 | 63 | 305 200 | |
| Computer/console/mobile playing | 17 | 7 | 33 900 | |
| Politics | 41 | 49 | 237 400 | |
| Gardening and plants | 33 | 36 | 174 400 | |
| Building and renovating | 37 | 50 | 242 200 | |
| Food and drink | 40 | 40 | 193 800 | |
| Cooking, baking, recipes | 39 | 35 | 169 600 | |
| Investment | 22 | 35 | 169 600 | |
| Decorating | 30 | 28 | 135 700 | |
| Economic and finances | 35 | 56 | 271 300 | |
| Science | 34 | 33 | 159 900 | |
| Travelling abroad | 35 | 33 | 159 900 | |
| Sports, exercising | 46 | 47 | 227 700 | |
| Sailing, boating | 10 | 12 | 58 100 | |
| Consumer electronics and information technology | 23 | 21 | 101 700 | |
| Environmental matters | 32 | 32 | 155 000 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 2 | 9 700 |
| Buying an apartment | 10 | 9 | 43 600 | |
| Home renovation | 29 | 33 | 159 900 | |
| Buying a car | 25 | 27 | 130 800 | |
| Buying a boat | 3 | 4 | 19 400 | |
| None of these | 50 | 46 | 222 900 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 42 | 203 500 |
| Repair and construction products | 40 | 48 | 232 600 | |
| Domestic appliances | 38 | 44 | 213 200 | |
| Electronics or IT products | 49 | 49 | 237 400 | |
| Cars | 18 | 20 | 96 900 | |
| Clothing and footwear | 82 | 83 | 402 100 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 38 | 184 100 | |
| Sports clothing, footwear or equipment | 60 | 60 | 290 700 | |
| Saving or investing products or services | 26 | 31 | 150 200 | |
| Cosmetics and beauty products | 47 | 45 | 218 000 | |
| Mobile phones | 30 | 30 | 145 400 | |
| Travels | 46 | 50 | 242 200 | |
| Products and services for health and well-being | 60 | 63 | 305 200 | |
| None of the above | 2 | 1 | 4 800 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 27 | 130 800 |
| Repair and construction products | 34 | 41 | 198 600 | |
| Domestic appliances | 19 | 21 | 101 700 | |
| Electronics or IT products | 28 | 27 | 130 800 | |
| Cars | 14 | 14 | 67 800 | |
| Clothing and footwear | 64 | 64 | 310 100 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 30 | 145 400 | |
| Sports clothing, footwear or equipment | 43 | 45 | 218 000 | |
| Saving or investing products or services | 21 | 25 | 121 100 | |
| Cosmetics and beauty products | 38 | 35 | 169 600 | |
| Mobile phones | 16 | 16 | 77 500 | |
| Travels | 44 | 50 | 242 200 | |
| Products and services for health and well-being | 48 | 50 | 242 200 | |
| None of the above | 7 | 7 | 33 900 | |
| Will consider switching over the next 12 months | Bank | 7 | 8 | 38 800 |
| Insurance company | 10 | 11 | 53 300 | |
| electric company | 20 | 25 | 121 100 | |
| Internet Connection | 9 | 9 | 43 600 | |
| Phone-subscription | 13 | 13 | 63 000 | |
| None of the above | 46 | 46 | 222 900 | |
| Can not say | 19 | 16 | 77 500 | |
| Uses of extra money | Magazines, books, movies | 17 | 16 | 77 500 |
| Eating, drinking, partying in a restaurant | 34 | 30 | 145 400 | |
| Exercise hobbies and equipment | 27 | 26 | 126 000 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 35 | 169 600 | |
| Renovation, decoration | 24 | 27 | 130 800 | |
| Health services and one's own well-being | 22 | 24 | 116 300 | |
| Travelling | 42 | 48 | 232 600 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 13 | 63 000 | |
| Clothes, shoes and bags | 23 | 19 | 92 100 | |
| Home services (cleaning and other housekeeping services) | 6 | 8 | 38 800 | |
| Car, boat, motorcycle | 12 | 14 | 67 800 | |
| Cosmetics and beauty care | 11 | 9 | 43 600 | |
| Saving, investing | 46 | 51 | 247 100 | |
| Other | 8 | 9 | 43 600 | |
| There is no extra money after mandatory expenses | 7 | 6 | 29 100 | |
| Can not say | 3 | 3 | 14 500 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Verotieto Oy
- Kalevankatu 4
- 00100 Helsinki
- veronmaksajat@veronmaksajat.fi
- www.veronmaksajat.fi
mediamyynti
- Riku Suuriniemi
- riku.suuriniemi@saarsalo.fi
mediamyynti
- Sanna Mäkinen
- 041 313 2706
- sanna.makinen@saarsalo.fi
Media-asiantuntija
- Aniina Vänskä
- 09 6188 7217
- aniina.vanska@veronmaksajat.fi
Myyntipäällikkö
- Maria Turppa
- maria.turppa@saarsalo.fi
Media
Publisher
- Verotieto Oy
Publisher
- Verotieto Oy
Päätoimittaja
- Antti Oksanen
Address
- Kalevankatu 4
- 00100 Helsinki
Postal address
- Kalevankatu 4
- 00100 Helsinki
Phone
- +358 9 618 871
- toimitus@veronmaksajat.fi