Suomen Luonto
Kansikuva Suomen Luonto 2024

Suomen Luonto

Suomen Luonto

“Nature of Finland” is Finland’s largest nature magazine.

The magazine is published by The Finnish Association for Nature Conservation. The editor in chief is Mr. Heikki Vasamies.

Suomen Luonto deals with current topics in nature and environment and delivers both news and in-depth articles about Finnish nature.

The magazine has ten issues per year. It has a circulation of over 24 000 and over 150 000 readers. Suomen Luonto was established in 1941.

Issues per year

10 issues per year

Copies

24 000

Magazine website

http://www.suomenluonto.fi

Magazine in Social Media
Suomen luonnonsuojeluliitto ry Consumer magazines Nature, farming and forestry
NRS Nature conservation Nature Hiking Photography Environment Environmental affairs

Timetables

Issue Issue Booking Date Material Date Themes and info
3 14.3.2024 15.2.2024 22.2.2024 Nature as a hobby, nature and wellbeing
4 11.4.2024 14.3.2024 20.3.2024 Birds, spring outdoors
5 13.5.2024 11.4.2024 18.4.2024 nearby nature, species
6 13.6.2024 16.5.2024 23.5.2024 Nature at summer cottage, summer outdoors, nature travels
7 22.8.2024 25.7.2024 1.8.2024 Harvest (mushrooms and berries)
8 26.9.2024 29.8.2024 5.9.2024 The Baltic Sea, autumn outdoors
9 7.11.2024 10.10.2024 17.10.2024 Science, forest
10 5.12.2024 7.11.2024 14.11.2024 Ecological way of living, animals and winter

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 440 x 297 mm 5 mm 4 400 €
1/1 portrait Not specified 220x297 mm 5 mm 2 375 €
takakansi portrait Back cover 220x267 mm 5 mm 3 200 €
1/2 portrait Not specified 110 x 297 mm 5 mm 1 650 €
1/2 landscape Not specified 220 x 148 mm 5 mm 1 650 €
1/4 portrait Not specified 90x133 mm *) 825 €
1/8 landscape Not specified 90x65 mm *) 450 €
43x50 portrait Not specified 43 x 50 mm *) 125 €
*) size without marginal Prices valid until 31.12.2024
Size

220 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Printall AS

Delivery of ad material and instructions

ilmoitukset@sll.fi

ICC profile

Technical information

Ilmoitusaineisto: Valmis PDF-muoto. Kirjasintiedostojen tulee sisältyä pdf-tiedostoihin tai tekstit on konvertoitava vektorigrafiikaksi. Kuvien resoluutio 300 dpi. Värimäärittelyt on tehtävä CMYK-muotoisina. Aineiston toimitus sähköpostiosoitteeseen ilmoitukset@sll.fi. Väriprofiili: ISOcoated_v2_300_eci.icc

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

220 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Printall AS

Delivery of ad material and instructions

ilmoitukset@sll.fi

ICC profile

Technical information

Ilmoitusaineisto: Valmis PDF-muoto. Kirjasintiedostojen tulee sisältyä pdf-tiedostoihin tai tekstit on konvertoitava vektorigrafiikaksi. Kuvien resoluutio 300 dpi. Värimäärittelyt on tehtävä CMYK-muotoisina. Aineiston toimitus sähköpostiosoitteeseen ilmoitukset@sll.fi. Väriprofiili: ISOcoated_v2_300_eci.icc

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop Parade 2000x500 px px 1 100 € / Month
Desktop Box 600x600 px px 490 € / Month
Desktop Banner 600x300 px 350 € / Month
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
162 700
Total reach
220 400
How many times read
2,3
Minutes of reading
70 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 58 94 400
Men 49 42 68 300
Native language Finnish 95 97 157 800
Swedish 5 3 4 900
Age 15-24 y 13 5 8 100
25-34 y 14 7 11 400
35-44 y 14 11 17 900
45-54 y 14 11 17 900
55-64 y 16 17 27 700
65+ y 30 50 81 400
Gender + age Female 15-29 years 10 5 8 100
Female 30-49 years 14 11 17 900
Female 50+ years 28 42 68 300
Male 15-29 years 10 3 4 900
Male 30-49 years 15 8 13 000
Male 50+ years 24 31 50 400
Household position Lives at home with parents 7 3 4 900
Lives alone 29 31 50 400
Lives with spouse 36 46 74 800
Lives with spouse and children 24 17 27 700
Single parent 3 2 3 300
Other 3 2 3 300
Grandchildren under 18 years of age Yes 20 33 53 700
No 39 45 73 200
No answer (under 45 year olds) 41 22 35 800
Education Elementary school 5 5 8 100
Secondary school 6 5 8 100
Vocational 28 20 32 500
High school 14 10 16 300
University of Applied Sciences 20 16 26 000
University 26 42 68 300
Something else 2 2 3 300
Decision-maker in grocery purchases Yes 93 94 152 900
No 7 6 9 800
Can not say 1 1 1 600
Use of glasses or contact lenses Yes 68 79 128 500
No 32 21 34 200
Size of the household 1 pers 29 30 48 800
2 pers 38 50 81 400
3 pers 14 8 13 000
4 pers 12 7 11 400
5+ pers 7 5 8 100
Household income (gross) Below 20 000 € /y 11 6 9 800
20 000 - 35 000 € /y 18 21 34 200
35 001 - 50 000 € /y 19 19 30 900
50 001 - 85 000 € /y 21 23 37 400
85 001 - 100 000 € /y 8 9 14 600
Over 100 000 € /y 10 12 19 500
Dont want to tell 5 6 9 800
Cant say / No answer 8 5 8 100
Family with kids Yes 32 20 32 500
No 68 80 130 200
13 8 13 000
13 7 11 400
5 4 6 500
1 1 1 600
1 1 1 600
68 79 128 500
0 1 1 600
Pets in household Cat 17 13 21 200
Dog 26 22 35 800
Some other pet 5 4 6 500
No pets 60 67 109 000
Health services used in the household Public health services 85 86 139 900
Employer - funded health care services 50 40 65 100
Private, self-funded healthcare services 38 48 78 100
Private health insurance services 24 18 29 300
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 30 48 800
Row house or semi-detached house 15 18 29 300
Detached house 47 48 78 100
Farm 5 4 6 500
Something else 1 1 1 600
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 85 138 300
Rented residence 19 12 19 500
Right of residence apartment 2 2 3 300
Something else 1 1 1 600
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 47 76 500
No 58 52 84 600
Can not say 1 1 1 600
Number of cars in household One car 46 50 81 400
Two cars 31 30 48 800
Three or more cars 10 8 13 000
No car 14 13 21 200
Type of car, if buying now New 21 26 42 300
Used 68 63 102 500
Company car 4 2 3 300
Leasing (personal) 8 8 13 000
Shared car 3 2 3 300
Doesn't use a car 9 8 13 000
Can not say 5 5 8 100
Advertising ban at the door / mailbox Yes 26 21 34 200
No 74 79 128 500
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 13 21 200
No 76 82 133 400
Can not say 5 6 9 800
Type of municipality (7 class) Greater Helsinki 19 21 34 200
Turku or Tampere 8 6 9 800
Oulu 4 3 4 900
70 000 - 150 000 inhabitants town 13 12 19 500
Urban municipality 27 29 47 200
Conurbation 15 16 26 000
Countryside 13 13 21 200
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 24 39 000
5-6 days a week 4 6 9 800
1-4 days a week 25 33 53 700
Monthly 24 25 40 700
Rarely 24 12 19 500
Never 8 0 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 21 34 200
5-6 days a week 6 4 6 500
1-4 days a week 19 20 32 500
Monthly 15 17 27 700
Rarely 23 21 34 200
Never 14 15 24 400
Can not say 1 2 3 300
The frequency of reading: Print newspapers or afternoon papers Daily 28 48 78 100
5-6 days a week 4 6 9 800
1-4 days a week 23 23 37 400
Monthly 14 10 16 300
Rarely 23 11 17 900
Never 8 3 4 900
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 51 83 000
5-6 days a week 10 10 16 300
1-4 days a week 16 15 24 400
Monthly 6 7 11 400
Rarely 9 9 14 600
Never 6 8 13 000
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 5 8 100
5-6 days a week 4 7 11 400
1-4 days a week 42 48 78 100
Monthly 18 15 24 400
Rarely 22 18 29 300
Never 9 6 9 800
Can not say 1 1 1 600
The frequency of watching: Free online TV services Daily 16 16 26 000
5-6 days a week 10 11 17 900
1-4 days a week 30 31 50 400
Monthly 23 20 32 500
Rarely 14 12 19 500
Never 6 9 14 600
Can not say 1 1 1 600
The frequency of watching: Pay TV and streaming services Daily 15 12 19 500
5-6 days a week 10 9 14 600
1-4 days a week 22 17 27 700
Monthly 10 9 14 600
Rarely 12 11 17 900
Never 30 42 68 300
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 58 94 400
5-6 days a week 10 9 14 600
1-4 days a week 20 17 27 700
Monthly 12 7 11 400
Rarely 11 6 9 800
Never 3 3 4 900
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 42 68 300
5-6 days a week 12 12 19 500
1-4 days a week 23 20 32 500
Monthly 12 9 14 600
Rarely 13 9 14 600
Never 6 8 13 000
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 30 48 800
5-6 days a week 7 7 11 400
1-4 days a week 16 18 29 300
Monthly 13 13 21 200
Rarely 26 21 34 200
Never 16 12 19 500
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 16 26 000
5-6 days a week 9 8 13 000
1-4 days a week 22 20 32 500
Monthly 14 15 24 400
Rarely 22 22 35 800
Never 16 19 30 900
Can not say 1 1 1 600
The frequency of listening: Podcasts Daily 5 4 6 500
5-6 days a week 3 2 3 300
1-4 days a week 10 9 14 600
Monthly 14 11 17 900
Rarely 29 29 47 200
Never 38 44 71 600
Can not say 2 1 1 600
User frequency and following: Social media Daily 59 51 83 000
5-6 days a week 7 8 13 000
1-4 days a week 7 9 14 600
Monthly 3 3 4 900
Rarely 6 8 13 000
Never 17 20 32 500
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 13 000
5-6 days a week 6 3 4 900
1-4 days a week 12 8 13 000
Monthly 8 7 11 400
Rarely 21 24 39 000
Never 40 48 78 100
Can not say 1 1 1 600
User frequency: Instant messaging Daily 69 60 97 600
5-6 days a week 10 11 17 900
1-4 days a week 9 11 17 900
Monthly 3 3 4 900
Rarely 3 4 6 500
Never 6 11 17 900
Can not say 0 0 0
Daily 16 22 35 800
5-6 days a week 6 8 13 000
1-4 days a week 14 18 29 300
Monthly 22 21 34 200
Rarely 35 27 43 900
Never 7 4 6 500
Can not say 0 0 0
Daily 3 2 3 300
5-6 days a week 2 2 3 300
1-4 days a week 4 4 6 500
Monthly 7 7 11 400
Rarely 30 26 42 300
Never 53 58 94 400
Can not say 1 2 3 300
Daily 6 4 6 500
5-6 days a week 3 3 4 900
1-4 days a week 5 5 8 100
Monthly 8 6 9 800
Rarely 23 21 34 200
Never 55 60 97 600
Can not say 1 1 1 600
Daily 19 11 17 900
5-6 days a week 9 7 11 400
1-4 days a week 23 22 35 800
Monthly 22 24 39 000
Rarely 18 19 30 900
Never 10 17 27 700
Can not say 0 0 0
Daily 4 4 6 500
5-6 days a week 2 1 1 600
1-4 days a week 7 6 9 800
Monthly 7 5 8 100
Rarely 12 12 19 500
Never 61 63 102 500
Cant say / No answer 7 8 13 000
Daily 41 40 65 100
5-6 days a week 8 9 14 600
1-4 days a week 10 10 16 300
Monthly 6 6 9 800
Rarely 8 7 11 400
Never 22 22 35 800
Cant say / No answer 4 6 9 800
Daily 31 23 37 400
5-6 days a week 6 6 9 800
1-4 days a week 9 9 14 600
Monthly 5 6 9 800
Rarely 10 12 19 500
Never 34 39 63 500
Cant say / No answer 5 6 9 800
Daily 14 7 11 400
5-6 days a week 2 1 1 600
1-4 days a week 3 1 1 600
Monthly 2 2 3 300
Rarely 5 4 6 500
Never 69 78 126 900
Cant say / No answer 5 7 11 400
Daily 6 4 6 500
5-6 days a week 2 2 3 300
1-4 days a week 5 4 6 500
Monthly 5 4 6 500
Rarely 12 11 17 900
Never 65 69 112 300
Cant say / No answer 5 7 11 400
Daily 10 5 8 100
5-6 days a week 3 2 3 300
1-4 days a week 4 2 3 300
Monthly 3 2 3 300
Rarely 9 10 16 300
Never 68 72 117 100
Cant say / No answer 5 7 11 400
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 12 19 500
Partially agree 44 41 66 700
Partially disagree 31 34 55 300
Completely disagree 10 11 17 900
Can not say 2 3 4 900
I prefer domestic products Completely agree 32 36 58 600
Partially agree 55 54 87 900
Partially disagree 10 8 13 000
Completely disagree 1 1 1 600
Can not say 1 2 3 300
I consciously make responsible choices in my consumption Completely agree 19 20 32 500
Partially agree 55 59 96 000
Partially disagree 19 14 22 800
Completely disagree 4 4 6 500
Can not say 3 3 4 900
When shopping, quality is more important to me than price Completely agree 22 22 35 800
Partially agree 57 61 99 200
Partially disagree 17 13 21 200
Completely disagree 2 1 1 600
Can not say 2 2 3 300
I usually choose the cheapest option Completely agree 12 8 13 000
Partially agree 47 48 78 100
Partially disagree 34 38 61 800
Completely disagree 6 6 9 800
Can not say 1 1 1 600
I often take advantage of discount and campaign prices in my purchases Completely agree 37 35 56 900
Partially agree 51 55 89 500
Partially disagree 9 7 11 400
Completely disagree 2 2 3 300
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 5 8 100
Partially agree 25 24 39 000
Partially disagree 38 41 66 700
Completely disagree 24 23 37 400
Can not say 7 7 11 400
In my opinion, money is for consumption and not for saving Completely agree 5 5 8 100
Partially agree 35 32 52 100
Partially disagree 46 50 81 400
Completely disagree 11 10 16 300
Can not say 3 2 3 300
I prefer local shops and services Completely agree 27 35 56 900
Partially agree 57 55 89 500
Partially disagree 12 8 13 000
Completely disagree 2 2 3 300
Can not say 2 1 1 600
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 4 900
Partially agree 28 25 40 700
Partially disagree 31 30 48 800
Completely disagree 32 35 56 900
Can not say 5 7 11 400
When I want a certain brand of product, the price doesn't matter Completely agree 9 8 13 000
Partially agree 32 30 48 800
Partially disagree 37 38 61 800
Completely disagree 22 23 37 400
Can not say 2 2 3 300
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 19 30 900
Partially agree 50 53 86 200
Partially disagree 24 20 32 500
Completely disagree 6 5 8 100
Can not say 3 3 4 900
Ecology is an important purchase reason for me Completely agree 16 19 30 900
Partially agree 51 56 91 100
Partially disagree 24 18 29 300
Completely disagree 7 4 6 500
Can not say 3 3 4 900
I prefer well-known brands Completely agree 12 11 17 900
Partially agree 57 61 99 200
Partially disagree 23 19 30 900
Completely disagree 5 5 8 100
Can not say 3 4 6 500
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 15 24 400
Quite positively 63 64 104 100
Quite negatively 15 13 21 200
Very negative 4 4 6 500
Can not say 5 5 8 100
Magazines Very positive 14 16 26 000
Quite positively 61 62 100 900
Quite negatively 16 14 22 800
Very negative 4 3 4 900
Can not say 6 5 8 100
Free and local newspapers Very positive 24 26 42 300
Quite positively 57 59 96 000
Quite negatively 10 7 11 400
Very negative 3 2 3 300
Can not say 5 6 9 800
Newspaper/Magazine websites or applications Very positive 7 7 11 400
Quite positively 47 46 74 800
Quite negatively 28 27 43 900
Very negative 9 8 13 000
Can not say 8 12 19 500
Social media (Facebook, Instagram etc.) Very positive 6 6 9 800
Quite positively 34 30 48 800
Quite negatively 32 30 48 800
Very negative 16 14 22 800
Can not say 13 20 32 500
Blogs Very positive 4 2 3 300
Quite positively 27 24 39 000
Quite negatively 28 24 39 000
Very negative 15 14 22 800
Can not say 27 35 56 900
Newsletters to email Very positive 2 2 3 300
Quite positively 18 18 29 300
Quite negatively 34 36 58 600
Very negative 43 39 63 500
Can not say 3 5 8 100
Other websites Very positive 4 4 6 500
Quite positively 39 33 53 700
Quite negatively 33 34 55 300
Very negative 13 12 19 500
Can not say 11 18 29 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 8 13 000
Quite positively 48 47 76 500
Quite negatively 28 28 45 600
Very negative 13 12 19 500
Can not say 4 5 8 100
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 8 100
Quite positively 36 32 52 100
Quite negatively 33 34 55 300
Very negative 19 21 34 200
Can not say 6 9 14 600
Home delivered advertisements and catalogues Very positive 20 23 37 400
Quite positively 47 47 76 500
Quite negatively 16 14 22 800
Very negative 13 11 17 900
Can not say 4 5 8 100
Out-of-home advertising Very positive 12 11 17 900
Quite positively 53 52 84 600
Quite negatively 20 22 35 800
Very negative 7 6 9 800
Can not say 7 9 14 600
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 21 34 200
Partially agree 61 63 102 500
Partially disagree 11 9 14 600
Completely disagree 4 3 4 900
Can not say 7 4 6 500
Completely agree 17 16 26 000
Partially agree 58 63 102 500
Partially disagree 14 13 21 200
Completely disagree 5 4 6 500
Can not say 7 5 8 100
A professional magazine keeps me up to date on professional matters Completely agree 22 26 42 300
Partially agree 48 50 81 400
Partially disagree 12 8 13 000
Completely disagree 5 4 6 500
Can not say 13 12 19 500
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 36 58 600
Partially agree 50 47 76 500
Partially disagree 7 6 9 800
Completely disagree 3 2 3 300
Can not say 9 9 14 600
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 29 300
Partially agree 52 55 89 500
Partially disagree 14 12 19 500
Completely disagree 3 2 3 300
Can not say 15 13 21 200
Finnish magazines offer reliable product recommendations Completely agree 10 10 16 300
Partially agree 54 55 89 500
Partially disagree 18 19 30 900
Completely disagree 3 2 3 300
Can not say 15 14 22 800
Finnish magazines are of high quality Completely agree 22 27 43 900
Partially agree 59 60 97 600
Partially disagree 9 7 11 400
Completely disagree 2 1 1 600
Can not say 8 5 8 100
I follow important magazines on social media Completely agree 7 6 9 800
Partially agree 25 23 37 400
Partially disagree 25 24 39 000
Completely disagree 34 38 61 800
Can not say 9 8 13 000
I read important magazines from cover to cover Completely agree 18 20 32 500
Partially agree 34 42 68 300
Partially disagree 28 23 37 400
Completely disagree 16 11 17 900
Can not say 5 4 6 500
Ads in magazines make new things familiar Completely agree 10 10 16 300
Partially agree 50 50 81 400
Partially disagree 24 27 43 900
Completely disagree 8 7 11 400
Can not say 8 7 11 400
Completely agree 10 9 14 600
Partially agree 36 39 63 500
Partially disagree 24 24 39 000
Completely disagree 23 21 34 200
Can not say 8 8 13 000
I have purchased products based on the ad in magazine Completely agree 9 10 16 300
Partially agree 36 38 61 800
Partially disagree 26 25 40 700
Completely disagree 22 21 34 200
Can not say 6 7 11 400
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 12 19 500
Partially agree 49 52 84 600
Partially disagree 20 18 29 300
Completely disagree 13 15 24 400
Can not say 5 3 4 900
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 9 14 600
Partially agree 29 31 50 400
Partially disagree 29 25 40 700
Completely disagree 27 29 47 200
Can not say 6 5 8 100
Completely agree 2 1 1 600
Partially agree 19 15 24 400
Partially disagree 33 33 53 700
Completely disagree 38 44 71 600
Can not say 9 7 11 400
Completely agree 16 18 29 300
Partially agree 40 43 70 000
Partially disagree 23 25 40 700
Completely disagree 12 9 14 600
Can not say 8 6 9 800
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 15 24 400
Newspapers 13 17 27 700
Magazine websites 7 7 11 400
Newspaper websites 8 8 13 000
Blogs 3 2 3 300
Social media 14 9 14 600
Other websites 42 40 65 100
Television 10 11 17 900
Radio 2 1 1 600
Direct mail 10 11 17 900
None of these 40 40 65 100
Information sources, consumer electronics and information technology Print magazines 15 19 30 900
Newspapers 18 23 37 400
Magazine websites 10 10 16 300
Newspaper websites 11 11 17 900
Blogs 6 4 6 500
Social media 26 17 27 700
Other websites 49 46 74 800
Television 17 21 34 200
Radio 3 3 4 900
Direct mail 36 44 71 600
None of these 17 17 27 700
Information sources, beauty care and cosmetics Print magazines 18 24 39 000
Newspapers 8 11 17 900
Magazine websites 10 10 16 300
Newspaper websites 6 7 11 400
Blogs 8 7 11 400
Social media 28 21 34 200
Other websites 16 14 22 800
Television 14 15 24 400
Radio 2 2 3 300
Direct mail 17 22 35 800
None of these 45 43 70 000
Information sources, travel Print magazines 16 23 37 400
Newspapers 15 21 34 200
Magazine websites 10 10 16 300
Newspaper websites 10 9 14 600
Blogs 11 10 16 300
Social media 34 28 45 600
Other websites 47 47 76 500
Television 16 18 29 300
Radio 3 3 4 900
Direct mail 9 14 22 800
None of these 27 24 39 000
Information sources, style and fashion Print magazines 23 32 52 100
Newspapers 13 19 30 900
Magazine websites 13 15 24 400
Newspaper websites 8 8 13 000
Blogs 9 7 11 400
Social media 34 24 39 000
Other websites 33 32 52 100
Television 18 18 29 300
Radio 2 2 3 300
Direct mail 25 30 48 800
None of these 29 25 40 700
Information sources, building and renovating Print magazines 19 24 39 000
Newspapers 15 18 29 300
Magazine websites 9 10 16 300
Newspaper websites 8 8 13 000
Blogs 6 4 6 500
Social media 23 18 29 300
Other websites 32 30 48 800
Television 18 20 32 500
Radio 2 2 3 300
Direct mail 27 33 53 700
None of these 33 31 50 400
Information sources, food, cooking and baking Print magazines 36 45 73 200
Newspapers 26 35 56 900
Magazine websites 22 20 32 500
Newspaper websites 20 19 30 900
Blogs 14 12 19 500
Social media 42 31 50 400
Other websites 33 32 52 100
Television 28 30 48 800
Radio 6 7 11 400
Direct mail 27 31 50 400
None of these 12 13 21 200
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 10 16 300
Newspapers 11 15 24 400
Magazine websites 3 3 4 900
Newspaper websites 6 5 8 100
Blogs 1 1 1 600
Social media 10 8 13 000
Other websites 25 24 39 000
Television 12 14 22 800
Radio 2 1 1 600
Direct mail 17 21 34 200
None of these 52 49 79 700
Information sources, decorating and furniture purchases Print magazines 23 30 48 800
Newspapers 16 20 32 500
Magazine websites 11 12 19 500
Newspaper websites 8 7 11 400
Blogs 8 6 9 800
Social media 28 22 35 800
Other websites 30 27 43 900
Television 18 21 34 200
Radio 2 1 1 600
Direct mail 30 37 60 200
None of these 26 22 35 800
Information sources, saving and investing Print magazines 9 13 21 200
Newspapers 11 14 22 800
Magazine websites 7 5 8 100
Newspaper websites 10 9 14 600
Blogs 7 5 8 100
Social media 18 10 16 300
Other websites 30 27 43 900
Television 7 10 16 300
Radio 3 3 4 900
Direct mail 4 4 6 500
None of these 48 50 81 400
Information sources, health and wellbeing products / services Print magazines 14 17 27 700
Newspapers 14 18 29 300
Magazine websites 8 9 14 600
Newspaper websites 8 7 11 400
Blogs 5 4 6 500
Social media 23 18 29 300
Other websites 38 35 56 900
Television 12 13 21 200
Radio 3 2 3 300
Direct mail 16 19 30 900
None of these 37 37 60 200
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 16 26 000
Newspapers 18 23 37 400
Magazine websites 7 7 11 400
Newspaper websites 9 9 14 600
Blogs 5 4 6 500
Social media 24 17 27 700
Other websites 41 38 61 800
Television 14 14 22 800
Radio 2 1 1 600
Direct mail 30 38 61 800
None of these 29 26 42 300
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 17 27 700
Well-being and health 52 55 89 500
Charity work 14 23 37 400
Self development 32 36 58 600
Celebrities 15 12 19 500
Fishing 16 19 30 900
Beauty care and cosmetics 17 12 19 500
Literature 27 39 63 500
Domestic and foreign news 54 66 107 400
Domestic travel 32 39 63 500
Culture 33 52 84 600
Crafts 26 31 50 400
Nature and going outdoor 53 78 126 900
Hunting 10 10 16 300
Style and fashion 22 19 30 900
Music and concerts 37 41 66 700
Going on summer cottage 30 30 48 800
Local affairs 56 64 104 100
Computer/console/mobile playing 17 8 13 000
Politics 41 47 76 500
Gardening and plants 33 47 76 500
Building and renovating 37 37 60 200
Food and drink 40 35 56 900
Cooking, baking, recipes 39 39 63 500
Investment 22 18 29 300
Decorating 30 29 47 200
Economic and finances 35 35 56 900
Science 34 40 65 100
Travelling abroad 35 30 48 800
Sports, exercising 46 42 68 300
Sailing, boating 10 10 16 300
Consumer electronics and information technology 23 18 29 300
Environmental matters 32 61 99 200
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 1 600
Buying an apartment 10 11 17 900
Home renovation 29 29 47 200
Buying a car 25 24 39 000
Buying a boat 3 3 4 900
None of these 50 52 84 600
Purchases in the last 12 months Furniture and furnishings 42 39 63 500
Repair and construction products 40 42 68 300
Domestic appliances 38 41 66 700
Electronics or IT products 49 47 76 500
Cars 18 14 22 800
Clothing and footwear 82 82 133 400
Eyeglasses, contact lenses or sunglasses 35 43 70 000
Sports clothing, footwear or equipment 60 58 94 400
Saving or investing products or services 26 25 40 700
Cosmetics and beauty products 47 51 83 000
Mobile phones 30 31 50 400
Travels 46 49 79 700
Products and services for health and well-being 60 63 102 500
None of the above 2 1 1 600
Intentions to purchase within 12 months Furniture and furnishings 29 26 42 300
Repair and construction products 34 36 58 600
Domestic appliances 19 18 29 300
Electronics or IT products 28 24 39 000
Cars 14 12 19 500
Clothing and footwear 64 63 102 500
Eyeglasses, contact lenses or sunglasses 28 27 43 900
Sports clothing, footwear or equipment 43 40 65 100
Saving or investing products or services 21 20 32 500
Cosmetics and beauty products 38 40 65 100
Mobile phones 16 15 24 400
Travels 44 47 76 500
Products and services for health and well-being 48 50 81 400
None of the above 7 7 11 400
Will consider switching over the next 12 months Bank 7 7 11 400
Insurance company 10 10 16 300
electric company 20 22 35 800
Internet Connection 9 10 16 300
Phone-subscription 13 13 21 200
None of the above 46 45 73 200
Can not say 19 20 32 500
Uses of extra money Magazines, books, movies 17 22 35 800
Eating, drinking, partying in a restaurant 34 30 48 800
Exercise hobbies and equipment 27 24 39 000
Cultural events (e.g. concerts, theater, festivals) 35 39 63 500
Renovation, decoration 24 27 43 900
Health services and one's own well-being 22 25 40 700
Travelling 42 48 78 100
Entertainment electronics and information technology equipment, mobile phones 15 9 14 600
Clothes, shoes and bags 23 19 30 900
Home services (cleaning and other housekeeping services) 6 8 13 000
Car, boat, motorcycle 12 10 16 300
Cosmetics and beauty care 11 11 17 900
Saving, investing 46 44 71 600
Other 8 11 17 900
There is no extra money after mandatory expenses 7 5 8 100
Can not say 3 4 6 500
Source: NRS 2024

Online & social media

Magazine website

http://www.suomenluonto.fi

Magazine in Social Media
Some channels and Followers August 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Saarsalo Oy
  • Sorkkalantie 394
  • 33980 Pirkkala
  • info@saarsalo.fi

Myyntipäällikkö

  • Niina Tuulaskoski
  • niina.tuulaskoski@saarsalo.fi
Media

Publisher

  • Suomen luonnonsuojeluliitto ry

Publisher

  • Suomen luonnonsuojeluliitto ry

Päätoimittaja

  • Heikki Vasamies
 

Address

  • Itälahdenkatu 22 b
  • 00210 Helsinki

Postal address

  • Itälahdenkatu 22 b
  • 00210 Helsinki

Phone

Email

  • suomenluonto@sll.fi