Suomen Kuvalehti
he current and impartial Suomen Kuvalehti provides reliable background to domestic and world events in the magazine and digital service. Suomen Kuvalehti’s articles are in-depth, enjoyable top-level narratives from the pens of award-winning journalists from many competitions. Therefore, the average reading time of an issue of Suomen Kuvalehti is long, as much as 86 minutes. Suomen Kuvalehti is distributed weekly along with TV-maailma as a free reader benefit.
Issues per year
49 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 5.1.2024 | 15.12.2023 | 19.12.2023 | |
| 2 | 12.1.2024 | 22.12.2023 | 28.12.2023 | |
| 3 | 19.1.2024 | 3.1.2024 | 5.1.2024 | Presidential elections |
| 4 | 26.1.2024 | 10.1.2024 | 12.1.2024 | Education. Educa Fair. |
| 5 | 2.2.2024 | 17.1.2024 | 19.1.2024 | |
| 6 | 9.2.2024 | 24.1.2024 | 26.1.2024 | |
| 7 | 16.2.2024 | 31.1.2024 | 2.2.2024 | |
| 8 | 23.2.2024 | 7.2.2024 | 9.2.2024 | |
| 9 | 1.3.2024 | 14.2.2024 | 16.2.2024 | |
| 10 | 8.3.2024 | 21.2.2024 | 23.2.2024 | |
| 11 | 15.3.2024 | 28.2.2024 | 1.3.2024 | |
| 12 | 22.3.2024 | 6.3.2024 | 8.3.2024 | |
| 13 - 14 | 28.3.2024 | 12.3.2024 | 14.3.2024 | Gourmet: food and wine at Easter. |
| 15 | 12.4.2024 | 25.3.2024 | 27.3.2024 | |
| 16 | 19.4.2024 | 3.4.2024 | 5.4.2024 | |
| 17 | 26.4.2024 | 10.4.2024 | 12.4.2024 | |
| 18 | 3.5.2024 | 16.4.2024 | 18.4.2024 | |
| 19 | 8.5.2024 | 19.4.2024 | 23.4.2024 | |
| 20 | 17.5.2024 | 29.4.2024 | 2.5.2024 | |
| 21 | 24.5.2024 | 7.5.2024 | 10.5.2024 | |
| 22 | 31.5.2024 | 15.5.2024 | 17.5.2024 | |
| 23 | 7.6.2024 | 22.5.2024 | 24.5.2024 | European elections. |
| 24 | 14.6.2024 | 29.5.2024 | 31.5.2024 | Cultural events in the summer. |
| 25 - 26 | 20.6.2024 | 4.6.2024 | 6.6.2024 | Gourmet: food and wine at Midsummer. |
| 27 | 5.7.2024 | 18.6.2024 | 20.6.2024 | |
| 28 | 12.7.2024 | 26.6.2024 | 28.6.2024 | |
| 29 | 19.7.2024 | 3.7.2024 | 5.7.2024 | |
| 30 | 26.7.2024 | 10.7.2024 | 12.7.2024 | |
| 31 | 2.8.2024 | 17.7.2024 | 19.7.2024 | |
| 32 | 9.8.2024 | 24.7.2024 | 26.7.2024 | |
| 33 | 16.8.2024 | 31.7.2024 | 2.8.2024 | |
| 34 | 23.8.2024 | 7.8.2024 | 9.8.2024 | |
| 35 | 30.8.2024 | 14.8.2024 | 16.8.2024 | |
| 36 | 6.9.2024 | 21.8.2024 | 23.8.2024 | |
| 37 | 13.9.2024 | 28.8.2024 | 30.8.2024 | Movies. |
| 38 | 20.9.2024 | 4.9.2024 | 6.9.2024 | |
| 39 | 27.9.2024 | 11.9.2024 | 13.9.2024 | |
| 40 | 4.10.2024 | 18.9.2024 | 20.9.2024 | |
| 41 | 11.10.2024 | 25.9.2024 | 27.9.2024 | |
| 42 | 18.10.2024 | 2.10.2024 | 4.10.2024 | |
| 43 | 25.10.2024 | 9.10.2024 | 11.10.2024 | Autumn’s book selection during the Helsinki Book Fair. |
| 44 | 1.11.2024 | 16.10.2024 | 18.10.2024 | |
| 45 | 8.11.2024 | 23.10.2024 | 25.10.2024 | |
| 46 | 15.11.2024 | 30.10.2024 | 1.11.2024 | |
| 47 | 22.11.2024 | 6.11.2024 | 8.11.2024 | |
| 48 | 29.11.2024 | 13.11.2024 | 15.11.2024 | |
| 49 | 5.12.2024 | 19.11.2024 | 21.11.2024 | A compilation of the best books of the year. |
| 50 | 13.12.2024 | 26.11.2024 | 28.11.2024 | |
| 51 - 52 | 19.12.2024 | 2.12.2024 | 4.12.2024 | Gourmet: food and wine at Christmas. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2025 | 13.12.2024 | 18.12.2024 | |
| 2 | 10.1.2025 | 19.12.2024 | 24.12.2024 | |
| 3 | 17.1.2025 | 30.12.2024 | 3.1.2025 | |
| 4 | 24.1.2025 | 8.1.2025 | 13.1.2025 | Education. Educa Fair. |
| 5 | 31.1.2025 | 15.1.2025 | 20.1.2025 | |
| 6 | 7.2.2025 | 22.1.2025 | 27.1.2025 | |
| 7 | 14.2.2025 | 29.1.2025 | 3.2.2025 | Gourmet: Winter Food and Wine. |
| 8 | 21.2.2025 | 5.2.2025 | 10.2.2025 | |
| 9 | 28.2.2025 | 12.2.2025 | 17.2.2025 | |
| 10 | 7.3.2025 | 20.2.2025 | 25.2.2025 | |
| 11 | 14.3.2025 | 26.2.2025 | 3.3.2025 | |
| 12 | 21.3.2025 | 5.3.2025 | 10.3.2025 | |
| 13 | 28.3.2025 | 12.3.2025 | 17.3.2025 | |
| 14 | 4.4.2025 | 19.3.2025 | 24.3.2025 | Spring Fashion and Style. |
| 15 | 11.4.2025 | 26.3.2025 | 31.3.2025 | |
| 16 - 17 | 17.4.2025 | 1.4.2025 | 4.4.2025 | Big Future Issue. Gourmet: Easter Food and Wine. |
| 18 | 2.5.2025 | 11.4.2025 | 16.4.2025 | |
| 19 | 9.5.2025 | 22.4.2025 | 25.4.2025 | |
| 20 | 16.5.2025 | 29.4.2025 | 5.5.2025 | |
| 21 | 23.5.2025 | 7.5.2025 | 12.5.2025 | |
| 22 | 30.5.2025 | 13.5.2025 | 16.5.2025 | |
| 23 | 6.6.2025 | 20.5.2025 | 23.5.2025 | Summer Events. |
| 24 | 13.6.2025 | 27.5.2025 | 2.6.2025 | |
| 25 - 26 | 19.6.2025 | 3.6.2025 | 6.6.2025 | Gourmet: Midsummer Food and Wine. |
| 27 | 4.7.2025 | 17.6.2025 | 23.6.2025 | |
| 28 | 11.7.2025 | 25.6.2025 | 30.6.2025 | |
| 29 | 18.7.2025 | 2.7.2025 | 7.7.2025 | |
| 30 | 25.7.2025 | 9.7.2025 | 14.7.2025 | |
| 31 | 1.8.2025 | 16.7.2025 | 21.7.2025 | |
| 32 | 8.8.2025 | 23.7.2025 | 28.7.2025 | |
| 33 | 15.8.2025 | 30.7.2025 | 4.8.2025 | Fall Fashion and Style. |
| 34 | 22.8.2025 | 6.8.2025 | 11.8.2025 | |
| 35 | 29.8.2025 | 13.8.2025 | 18.8.2025 | |
| 36 | 5.9.2025 | 20.8.2025 | 25.8.2025 | Design: Fall Trends and Events. |
| 37 | 12.9.2025 | 27.8.2025 | 1.9.2025 | Finlandia Architecture Award Nominees. |
| 38 | 19.9.2025 | 3.9.2025 | 8.9.2025 | |
| 39 | 26.9.2025 | 10.9.2025 | 15.9.2025 | |
| 40 | 3.10.2025 | 17.9.2025 | 22.9.2025 | Gourmet: Harvest Season Food and Wine. |
| 41 | 10.10.2025 | 24.9.2025 | 29.9.2025 | |
| 42 | 17.10.2025 | 1.10.2025 | 6.10.2025 | |
| 43 | 24.10.2025 | 8.10.2025 | 13.10.2025 | |
| 44 | 31.10.2025 | 15.10.2025 | 20.10.2025 | Literature: Current Fall Books. |
| 45 | 7.11.2025 | 22.10.2025 | 27.10.2025 | |
| 46 | 14.11.2025 | 29.10.2025 | 3.11.2025 | |
| 47 | 21.11.2025 | 5.11.2025 | 10.11.2025 | |
| 48 | 28.11.2025 | 12.11.2025 | 17.11.2025 | |
| 49 | 5.12.2025 | 19.11.2025 | 24.11.2025 | Literature: Best Books of the Year. |
| 50 | 12.12.2025 | 26.11.2025 | 1.12.2025 | |
| 51 - 52 | 19.12.2025 | 3.12.2025 | 8.12.2025 | Gourmet: Christmas and New Year’’s Food and Wine. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 280 mm | 5 mm | 12 030 € |
| 2/1 landscape | 1. Spread | 420 x 280 mm | 5 mm | 13 240 € |
| 1/1 portrait | Not specified | 210 x 280 mm | 5 mm | 6 680 € |
| 1/1 portrait | 2. Cover | 210 x 280 mm | 5 mm | 7 350 € |
| 1/1 portrait | 3. Cover | 210 x 280 mm | 5 mm | 7 350 € |
| Takakansi portrait | Back cover | 210 x 250 mm | 5 mm | 7 350 € |
| 1/2 portrait | Not specified | 102 x 280 mm | 5 mm | 4 530 € |
| 1/2 landscape | Not specified | 210 x 136 mm | 5 mm | 4 530 € |
| 1/4 portrait | Not specified | 52 x 280 mm | 5 mm | 3 350 € |
| 1/4 landscape | Not specified | 210 x 68 mm | 5 mm | 3 350 € |
| 1/4 square | Not specified | 102 x 138 mm | 5 mm | 3 350 € | *) size without marginal Prices valid until 31.12.2024 |
Size
210 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
yrityksille.otavamedia.fi/tekniset tiedot ja hinnat
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 280 mm | 5 mm | 12 030 € |
| 2/1 landscape | 1. Spread | 420 x 280 mm | 5 mm | 13 240 € |
| 1/1 portrait | Not specified | 210 x 280 mm | 5 mm | 6 680 € |
| 1/1 portrait | 2. Cover | 210 x 280 mm | 5 mm | 7 350 € |
| 1/1 portrait | 3. Cover | 210 x 280 mm | 5 mm | 7 350 € |
| Takakansi portrait | Back cover | 210 x 250 mm | 5 mm | 7 350 € |
| 1/2 portrait | Not specified | 102 x 280 mm | 5 mm | 4 530 € |
| 1/2 landscape | Not specified | 210 x 136 mm | 5 mm | 4 530 € |
| 1/4 portrait | Not specified | 52 x 280 mm | 5 mm | 3 350 € |
| 1/4 landscape | Not specified | 210 x 68 mm | 5 mm | 3 350 € |
| 1/4 square | Not specified | 102 x 138 mm | 5 mm | 3 350 € | *) size without marginal Prices valid until 31.12.2025 |
Size
210 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
yrityksille.otavamedia.fi/tekniset tiedot ja hinnat
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 14 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 14 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
267 300
Total reach
311 500
How many times read
2,5
Minutes of reading
95 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 47 | 125 600 |
| Men | 49 | 53 | 141 700 | |
| Native language | Finnish | 95 | 97 | 259 300 |
| Swedish | 5 | 3 | 8 000 | |
| Age | 15-24 y | 13 | 2 | 5 300 |
| 25-34 y | 14 | 3 | 8 000 | |
| 35-44 y | 14 | 7 | 18 700 | |
| 45-54 y | 14 | 11 | 29 400 | |
| 55-64 y | 16 | 14 | 37 400 | |
| 65+ y | 30 | 62 | 165 700 | |
| Gender + age | Female 15-29 years | 10 | 2 | 5 300 |
| Female 30-49 years | 14 | 6 | 16 000 | |
| Female 50+ years | 28 | 39 | 104 200 | |
| Male 15-29 years | 10 | 2 | 5 300 | |
| Male 30-49 years | 15 | 9 | 24 100 | |
| Male 50+ years | 24 | 42 | 112 300 | |
| Household position | Lives at home with parents | 7 | 2 | 5 300 |
| Lives alone | 29 | 28 | 74 800 | |
| Lives with spouse | 36 | 51 | 136 300 | |
| Lives with spouse and children | 24 | 15 | 40 100 | |
| Single parent | 3 | 3 | 8 000 | |
| Other | 3 | 2 | 5 300 | |
| Grandchildren under 18 years of age | Yes | 20 | 36 | 96 200 |
| No | 39 | 52 | 139 000 | |
| No answer (under 45 year olds) | 41 | 13 | 34 700 | |
| Education | Elementary school | 5 | 3 | 8 000 |
| Secondary school | 6 | 4 | 10 700 | |
| Vocational | 28 | 17 | 45 400 | |
| High school | 14 | 8 | 21 400 | |
| University of Applied Sciences | 20 | 16 | 42 800 | |
| University | 26 | 50 | 133 600 | |
| Something else | 2 | 3 | 8 000 | |
| Decision-maker in grocery purchases | Yes | 93 | 94 | 251 300 |
| No | 7 | 6 | 16 000 | |
| Can not say | 1 | 1 | 2 700 | |
| Use of glasses or contact lenses | Yes | 68 | 83 | 221 900 |
| No | 32 | 17 | 45 400 | |
| Size of the household | 1 pers | 29 | 26 | 69 500 |
| 2 pers | 38 | 54 | 144 300 | |
| 3 pers | 14 | 10 | 26 700 | |
| 4 pers | 12 | 7 | 18 700 | |
| 5+ pers | 7 | 3 | 8 000 | |
| Household income (gross) | Below 20 000 € /y | 11 | 5 | 13 400 |
| 20 000 - 35 000 € /y | 18 | 15 | 40 100 | |
| 35 001 - 50 000 € /y | 19 | 20 | 53 500 | |
| 50 001 - 85 000 € /y | 21 | 27 | 72 200 | |
| 85 001 - 100 000 € /y | 8 | 11 | 29 400 | |
| Over 100 000 € /y | 10 | 15 | 40 100 | |
| Dont want to tell | 5 | 4 | 10 700 | |
| Cant say / No answer | 8 | 4 | 10 700 | |
| Family with kids | Yes | 32 | 18 | 48 100 |
| No | 68 | 82 | 219 200 | |
| 13 | 9 | 24 100 | ||
| 13 | 7 | 18 700 | ||
| 5 | 2 | 5 300 | ||
| 1 | 1 | 2 700 | ||
| 1 | 0 | 0 | ||
| 68 | 82 | 219 200 | ||
| 0 | 1 | 2 700 | ||
| Pets in household | Cat | 17 | 11 | 29 400 |
| Dog | 26 | 16 | 42 800 | |
| Some other pet | 5 | 3 | 8 000 | |
| No pets | 60 | 74 | 197 800 | |
| Health services used in the household | Public health services | 85 | 88 | 235 200 |
| Employer - funded health care services | 50 | 33 | 88 200 | |
| Private, self-funded healthcare services | 38 | 56 | 149 700 | |
| Private health insurance services | 24 | 17 | 45 400 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 34 | 90 900 |
| Row house or semi-detached house | 15 | 17 | 45 400 | |
| Detached house | 47 | 45 | 120 300 | |
| Farm | 5 | 4 | 10 700 | |
| Something else | 1 | 1 | 2 700 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 87 | 232 600 |
| Rented residence | 19 | 9 | 24 100 | |
| Right of residence apartment | 2 | 3 | 8 000 | |
| Something else | 1 | 1 | 2 700 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 52 | 139 000 |
| No | 58 | 48 | 128 300 | |
| Can not say | 1 | 0 | 0 | |
| Number of cars in household | One car | 46 | 52 | 139 000 |
| Two cars | 31 | 29 | 77 500 | |
| Three or more cars | 10 | 6 | 16 000 | |
| No car | 14 | 12 | 32 100 | |
| Type of car, if buying now | New | 21 | 33 | 88 200 |
| Used | 68 | 55 | 147 000 | |
| Company car | 4 | 3 | 8 000 | |
| Leasing (personal) | 8 | 9 | 24 100 | |
| Shared car | 3 | 3 | 8 000 | |
| Doesn't use a car | 9 | 9 | 24 100 | |
| Can not say | 5 | 6 | 16 000 | |
| Advertising ban at the door / mailbox | Yes | 26 | 23 | 61 500 |
| No | 74 | 77 | 205 800 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 11 | 29 400 |
| No | 76 | 82 | 219 200 | |
| Can not say | 5 | 7 | 18 700 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 28 | 74 800 |
| Turku or Tampere | 8 | 9 | 24 100 | |
| Oulu | 4 | 3 | 8 000 | |
| 70 000 - 150 000 inhabitants town | 13 | 12 | 32 100 | |
| Urban municipality | 27 | 24 | 64 200 | |
| Conurbation | 15 | 13 | 34 700 | |
| Countryside | 13 | 11 | 29 400 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 34 | 90 900 |
| 5-6 days a week | 4 | 5 | 13 400 | |
| 1-4 days a week | 25 | 46 | 123 000 | |
| Monthly | 24 | 10 | 26 700 | |
| Rarely | 24 | 3 | 8 000 | |
| Never | 8 | 1 | 2 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 22 | 58 800 |
| 5-6 days a week | 6 | 4 | 10 700 | |
| 1-4 days a week | 19 | 24 | 64 200 | |
| Monthly | 15 | 13 | 34 700 | |
| Rarely | 23 | 17 | 45 400 | |
| Never | 14 | 17 | 45 400 | |
| Can not say | 1 | 2 | 5 300 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 60 | 160 400 |
| 5-6 days a week | 4 | 6 | 16 000 | |
| 1-4 days a week | 23 | 19 | 50 800 | |
| Monthly | 14 | 6 | 16 000 | |
| Rarely | 23 | 7 | 18 700 | |
| Never | 8 | 2 | 5 300 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 58 | 155 000 |
| 5-6 days a week | 10 | 8 | 21 400 | |
| 1-4 days a week | 16 | 13 | 34 700 | |
| Monthly | 6 | 3 | 8 000 | |
| Rarely | 9 | 6 | 16 000 | |
| Never | 6 | 12 | 32 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 5 | 13 400 |
| 5-6 days a week | 4 | 5 | 13 400 | |
| 1-4 days a week | 42 | 52 | 139 000 | |
| Monthly | 18 | 15 | 40 100 | |
| Rarely | 22 | 19 | 50 800 | |
| Never | 9 | 5 | 13 400 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 16 | 16 | 42 800 |
| 5-6 days a week | 10 | 10 | 26 700 | |
| 1-4 days a week | 30 | 34 | 90 900 | |
| Monthly | 23 | 19 | 50 800 | |
| Rarely | 14 | 12 | 32 100 | |
| Never | 6 | 8 | 21 400 | |
| Can not say | 1 | 2 | 5 300 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 10 | 26 700 |
| 5-6 days a week | 10 | 7 | 18 700 | |
| 1-4 days a week | 22 | 19 | 50 800 | |
| Monthly | 10 | 9 | 24 100 | |
| Rarely | 12 | 11 | 29 400 | |
| Never | 30 | 43 | 114 900 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 67 | 179 100 |
| 5-6 days a week | 10 | 9 | 24 100 | |
| 1-4 days a week | 20 | 13 | 34 700 | |
| Monthly | 12 | 5 | 13 400 | |
| Rarely | 11 | 4 | 10 700 | |
| Never | 3 | 1 | 2 700 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 46 | 123 000 |
| 5-6 days a week | 12 | 13 | 34 700 | |
| 1-4 days a week | 23 | 20 | 53 500 | |
| Monthly | 12 | 9 | 24 100 | |
| Rarely | 13 | 8 | 21 400 | |
| Never | 6 | 5 | 13 400 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 35 | 93 600 |
| 5-6 days a week | 7 | 8 | 21 400 | |
| 1-4 days a week | 16 | 18 | 48 100 | |
| Monthly | 13 | 11 | 29 400 | |
| Rarely | 26 | 18 | 48 100 | |
| Never | 16 | 10 | 26 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 13 | 34 700 |
| 5-6 days a week | 9 | 7 | 18 700 | |
| 1-4 days a week | 22 | 21 | 56 100 | |
| Monthly | 14 | 13 | 34 700 | |
| Rarely | 22 | 25 | 66 800 | |
| Never | 16 | 20 | 53 500 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of listening: Podcasts | Daily | 5 | 4 | 10 700 |
| 5-6 days a week | 3 | 2 | 5 300 | |
| 1-4 days a week | 10 | 8 | 21 400 | |
| Monthly | 14 | 11 | 29 400 | |
| Rarely | 29 | 26 | 69 500 | |
| Never | 38 | 46 | 123 000 | |
| Can not say | 2 | 3 | 8 000 | |
| User frequency and following: Social media | Daily | 59 | 44 | 117 600 |
| 5-6 days a week | 7 | 10 | 26 700 | |
| 1-4 days a week | 7 | 8 | 21 400 | |
| Monthly | 3 | 4 | 10 700 | |
| Rarely | 6 | 8 | 21 400 | |
| Never | 17 | 25 | 66 800 | |
| Can not say | 0 | 1 | 2 700 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 5 | 13 400 |
| 5-6 days a week | 6 | 2 | 5 300 | |
| 1-4 days a week | 12 | 8 | 21 400 | |
| Monthly | 8 | 6 | 16 000 | |
| Rarely | 21 | 22 | 58 800 | |
| Never | 40 | 56 | 149 700 | |
| Can not say | 1 | 2 | 5 300 | |
| User frequency: Instant messaging | Daily | 69 | 56 | 149 700 |
| 5-6 days a week | 10 | 12 | 32 100 | |
| 1-4 days a week | 9 | 12 | 32 100 | |
| Monthly | 3 | 5 | 13 400 | |
| Rarely | 3 | 5 | 13 400 | |
| Never | 6 | 11 | 29 400 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 29 | 77 500 | |
| 5-6 days a week | 6 | 8 | 21 400 | |
| 1-4 days a week | 14 | 16 | 42 800 | |
| Monthly | 22 | 18 | 48 100 | |
| Rarely | 35 | 25 | 66 800 | |
| Never | 7 | 4 | 10 700 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 8 000 | |
| 5-6 days a week | 2 | 2 | 5 300 | |
| 1-4 days a week | 4 | 4 | 10 700 | |
| Monthly | 7 | 7 | 18 700 | |
| Rarely | 30 | 26 | 69 500 | |
| Never | 53 | 57 | 152 400 | |
| Can not say | 1 | 2 | 5 300 | |
| Daily | 6 | 5 | 13 400 | |
| 5-6 days a week | 3 | 3 | 8 000 | |
| 1-4 days a week | 5 | 5 | 13 400 | |
| Monthly | 8 | 6 | 16 000 | |
| Rarely | 23 | 19 | 50 800 | |
| Never | 55 | 62 | 165 700 | |
| Can not say | 1 | 1 | 2 700 | |
| Daily | 19 | 10 | 26 700 | |
| 5-6 days a week | 9 | 7 | 18 700 | |
| 1-4 days a week | 23 | 26 | 69 500 | |
| Monthly | 22 | 19 | 50 800 | |
| Rarely | 18 | 18 | 48 100 | |
| Never | 10 | 20 | 53 500 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 5 | 13 400 | |
| 5-6 days a week | 2 | 2 | 5 300 | |
| 1-4 days a week | 7 | 9 | 24 100 | |
| Monthly | 7 | 5 | 13 400 | |
| Rarely | 12 | 10 | 26 700 | |
| Never | 61 | 60 | 160 400 | |
| Cant say / No answer | 7 | 9 | 24 100 | |
| Daily | 41 | 37 | 98 900 | |
| 5-6 days a week | 8 | 9 | 24 100 | |
| 1-4 days a week | 10 | 10 | 26 700 | |
| Monthly | 6 | 5 | 13 400 | |
| Rarely | 8 | 7 | 18 700 | |
| Never | 22 | 24 | 64 200 | |
| Cant say / No answer | 4 | 7 | 18 700 | |
| Daily | 31 | 17 | 45 400 | |
| 5-6 days a week | 6 | 5 | 13 400 | |
| 1-4 days a week | 9 | 7 | 18 700 | |
| Monthly | 5 | 6 | 16 000 | |
| Rarely | 10 | 12 | 32 100 | |
| Never | 34 | 45 | 120 300 | |
| Cant say / No answer | 5 | 8 | 21 400 | |
| Daily | 14 | 3 | 8 000 | |
| 5-6 days a week | 2 | 0 | 0 | |
| 1-4 days a week | 3 | 1 | 2 700 | |
| Monthly | 2 | 1 | 2 700 | |
| Rarely | 5 | 4 | 10 700 | |
| Never | 69 | 82 | 219 200 | |
| Cant say / No answer | 5 | 8 | 21 400 | |
| Daily | 6 | 6 | 16 000 | |
| 5-6 days a week | 2 | 2 | 5 300 | |
| 1-4 days a week | 5 | 4 | 10 700 | |
| Monthly | 5 | 4 | 10 700 | |
| Rarely | 12 | 10 | 26 700 | |
| Never | 65 | 67 | 179 100 | |
| Cant say / No answer | 5 | 7 | 18 700 | |
| Daily | 10 | 2 | 5 300 | |
| 5-6 days a week | 3 | 1 | 2 700 | |
| 1-4 days a week | 4 | 2 | 5 300 | |
| Monthly | 3 | 2 | 5 300 | |
| Rarely | 9 | 6 | 16 000 | |
| Never | 68 | 79 | 211 200 | |
| Cant say / No answer | 5 | 7 | 18 700 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 9 | 24 100 |
| Partially agree | 44 | 37 | 98 900 | |
| Partially disagree | 31 | 39 | 104 200 | |
| Completely disagree | 10 | 13 | 34 700 | |
| Can not say | 2 | 2 | 5 300 | |
| I prefer domestic products | Completely agree | 32 | 37 | 98 900 |
| Partially agree | 55 | 54 | 144 300 | |
| Partially disagree | 10 | 7 | 18 700 | |
| Completely disagree | 1 | 1 | 2 700 | |
| Can not say | 1 | 1 | 2 700 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 23 | 61 500 |
| Partially agree | 55 | 57 | 152 400 | |
| Partially disagree | 19 | 15 | 40 100 | |
| Completely disagree | 4 | 3 | 8 000 | |
| Can not say | 3 | 2 | 5 300 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 25 | 66 800 |
| Partially agree | 57 | 62 | 165 700 | |
| Partially disagree | 17 | 11 | 29 400 | |
| Completely disagree | 2 | 1 | 2 700 | |
| Can not say | 2 | 1 | 2 700 | |
| I usually choose the cheapest option | Completely agree | 12 | 8 | 21 400 |
| Partially agree | 47 | 44 | 117 600 | |
| Partially disagree | 34 | 40 | 106 900 | |
| Completely disagree | 6 | 7 | 18 700 | |
| Can not say | 1 | 1 | 2 700 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 31 | 82 900 |
| Partially agree | 51 | 56 | 149 700 | |
| Partially disagree | 9 | 9 | 24 100 | |
| Completely disagree | 2 | 3 | 8 000 | |
| Can not say | 1 | 1 | 2 700 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 4 | 10 700 |
| Partially agree | 25 | 23 | 61 500 | |
| Partially disagree | 38 | 40 | 106 900 | |
| Completely disagree | 24 | 23 | 61 500 | |
| Can not say | 7 | 10 | 26 700 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 13 400 |
| Partially agree | 35 | 39 | 104 200 | |
| Partially disagree | 46 | 44 | 117 600 | |
| Completely disagree | 11 | 11 | 29 400 | |
| Can not say | 3 | 2 | 5 300 | |
| I prefer local shops and services | Completely agree | 27 | 34 | 90 900 |
| Partially agree | 57 | 56 | 149 700 | |
| Partially disagree | 12 | 8 | 21 400 | |
| Completely disagree | 2 | 1 | 2 700 | |
| Can not say | 2 | 1 | 2 700 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 2 | 5 300 |
| Partially agree | 28 | 27 | 72 200 | |
| Partially disagree | 31 | 28 | 74 800 | |
| Completely disagree | 32 | 38 | 101 600 | |
| Can not say | 5 | 6 | 16 000 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 9 | 24 100 |
| Partially agree | 32 | 34 | 90 900 | |
| Partially disagree | 37 | 35 | 93 600 | |
| Completely disagree | 22 | 21 | 56 100 | |
| Can not say | 2 | 2 | 5 300 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 19 | 50 800 |
| Partially agree | 50 | 54 | 144 300 | |
| Partially disagree | 24 | 21 | 56 100 | |
| Completely disagree | 6 | 5 | 13 400 | |
| Can not say | 3 | 2 | 5 300 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 20 | 53 500 |
| Partially agree | 51 | 53 | 141 700 | |
| Partially disagree | 24 | 20 | 53 500 | |
| Completely disagree | 7 | 5 | 13 400 | |
| Can not say | 3 | 2 | 5 300 | |
| I prefer well-known brands | Completely agree | 12 | 12 | 32 100 |
| Partially agree | 57 | 60 | 160 400 | |
| Partially disagree | 23 | 22 | 58 800 | |
| Completely disagree | 5 | 4 | 10 700 | |
| Can not say | 3 | 2 | 5 300 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 15 | 40 100 |
| Quite positively | 63 | 65 | 173 700 | |
| Quite negatively | 15 | 12 | 32 100 | |
| Very negative | 4 | 3 | 8 000 | |
| Can not say | 5 | 5 | 13 400 | |
| Magazines | Very positive | 14 | 16 | 42 800 |
| Quite positively | 61 | 62 | 165 700 | |
| Quite negatively | 16 | 14 | 37 400 | |
| Very negative | 4 | 3 | 8 000 | |
| Can not say | 6 | 5 | 13 400 | |
| Free and local newspapers | Very positive | 24 | 26 | 69 500 |
| Quite positively | 57 | 57 | 152 400 | |
| Quite negatively | 10 | 9 | 24 100 | |
| Very negative | 3 | 3 | 8 000 | |
| Can not say | 5 | 5 | 13 400 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 21 400 |
| Quite positively | 47 | 45 | 120 300 | |
| Quite negatively | 28 | 27 | 72 200 | |
| Very negative | 9 | 7 | 18 700 | |
| Can not say | 8 | 13 | 34 700 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 4 | 10 700 |
| Quite positively | 34 | 28 | 74 800 | |
| Quite negatively | 32 | 31 | 82 900 | |
| Very negative | 16 | 14 | 37 400 | |
| Can not say | 13 | 23 | 61 500 | |
| Blogs | Very positive | 4 | 3 | 8 000 |
| Quite positively | 27 | 19 | 50 800 | |
| Quite negatively | 28 | 23 | 61 500 | |
| Very negative | 15 | 18 | 48 100 | |
| Can not say | 27 | 38 | 101 600 | |
| Newsletters to email | Very positive | 2 | 2 | 5 300 |
| Quite positively | 18 | 14 | 37 400 | |
| Quite negatively | 34 | 35 | 93 600 | |
| Very negative | 43 | 44 | 117 600 | |
| Can not say | 3 | 6 | 16 000 | |
| Other websites | Very positive | 4 | 4 | 10 700 |
| Quite positively | 39 | 30 | 80 200 | |
| Quite negatively | 33 | 33 | 88 200 | |
| Very negative | 13 | 14 | 37 400 | |
| Can not say | 11 | 19 | 50 800 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 7 | 18 700 |
| Quite positively | 48 | 47 | 125 600 | |
| Quite negatively | 28 | 30 | 80 200 | |
| Very negative | 13 | 12 | 32 100 | |
| Can not say | 4 | 5 | 13 400 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 4 | 10 700 |
| Quite positively | 36 | 30 | 80 200 | |
| Quite negatively | 33 | 34 | 90 900 | |
| Very negative | 19 | 22 | 58 800 | |
| Can not say | 6 | 10 | 26 700 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 20 | 53 500 |
| Quite positively | 47 | 49 | 131 000 | |
| Quite negatively | 16 | 15 | 40 100 | |
| Very negative | 13 | 12 | 32 100 | |
| Can not say | 4 | 4 | 10 700 | |
| Out-of-home advertising | Very positive | 12 | 12 | 32 100 |
| Quite positively | 53 | 50 | 133 600 | |
| Quite negatively | 20 | 21 | 56 100 | |
| Very negative | 7 | 9 | 24 100 | |
| Can not say | 7 | 10 | 26 700 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 22 | 58 800 |
| Partially agree | 61 | 63 | 168 400 | |
| Partially disagree | 11 | 8 | 21 400 | |
| Completely disagree | 4 | 3 | 8 000 | |
| Can not say | 7 | 4 | 10 700 | |
| Completely agree | 17 | 17 | 45 400 | |
| Partially agree | 58 | 60 | 160 400 | |
| Partially disagree | 14 | 13 | 34 700 | |
| Completely disagree | 5 | 5 | 13 400 | |
| Can not say | 7 | 5 | 13 400 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 27 | 72 200 |
| Partially agree | 48 | 48 | 128 300 | |
| Partially disagree | 12 | 9 | 24 100 | |
| Completely disagree | 5 | 5 | 13 400 | |
| Can not say | 13 | 12 | 32 100 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 37 | 98 900 |
| Partially agree | 50 | 48 | 128 300 | |
| Partially disagree | 7 | 7 | 18 700 | |
| Completely disagree | 3 | 2 | 5 300 | |
| Can not say | 9 | 6 | 16 000 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 22 | 58 800 |
| Partially agree | 52 | 53 | 141 700 | |
| Partially disagree | 14 | 13 | 34 700 | |
| Completely disagree | 3 | 2 | 5 300 | |
| Can not say | 15 | 10 | 26 700 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 10 | 26 700 |
| Partially agree | 54 | 57 | 152 400 | |
| Partially disagree | 18 | 19 | 50 800 | |
| Completely disagree | 3 | 2 | 5 300 | |
| Can not say | 15 | 13 | 34 700 | |
| Finnish magazines are of high quality | Completely agree | 22 | 27 | 72 200 |
| Partially agree | 59 | 60 | 160 400 | |
| Partially disagree | 9 | 7 | 18 700 | |
| Completely disagree | 2 | 1 | 2 700 | |
| Can not say | 8 | 4 | 10 700 | |
| I follow important magazines on social media | Completely agree | 7 | 5 | 13 400 |
| Partially agree | 25 | 22 | 58 800 | |
| Partially disagree | 25 | 29 | 77 500 | |
| Completely disagree | 34 | 35 | 93 600 | |
| Can not say | 9 | 8 | 21 400 | |
| I read important magazines from cover to cover | Completely agree | 18 | 23 | 61 500 |
| Partially agree | 34 | 37 | 98 900 | |
| Partially disagree | 28 | 23 | 61 500 | |
| Completely disagree | 16 | 14 | 37 400 | |
| Can not say | 5 | 3 | 8 000 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 10 | 26 700 |
| Partially agree | 50 | 48 | 128 300 | |
| Partially disagree | 24 | 29 | 77 500 | |
| Completely disagree | 8 | 7 | 18 700 | |
| Can not say | 8 | 6 | 16 000 | |
| Completely agree | 10 | 9 | 24 100 | |
| Partially agree | 36 | 33 | 88 200 | |
| Partially disagree | 24 | 25 | 66 800 | |
| Completely disagree | 23 | 26 | 69 500 | |
| Can not say | 8 | 7 | 18 700 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 8 | 21 400 |
| Partially agree | 36 | 38 | 101 600 | |
| Partially disagree | 26 | 28 | 74 800 | |
| Completely disagree | 22 | 21 | 56 100 | |
| Can not say | 6 | 5 | 13 400 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 12 | 32 100 |
| Partially agree | 49 | 51 | 136 300 | |
| Partially disagree | 20 | 21 | 56 100 | |
| Completely disagree | 13 | 14 | 37 400 | |
| Can not say | 5 | 2 | 5 300 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 8 | 21 400 |
| Partially agree | 29 | 26 | 69 500 | |
| Partially disagree | 29 | 30 | 80 200 | |
| Completely disagree | 27 | 32 | 85 500 | |
| Can not say | 6 | 4 | 10 700 | |
| Completely agree | 2 | 0 | 0 | |
| Partially agree | 19 | 10 | 26 700 | |
| Partially disagree | 33 | 32 | 85 500 | |
| Completely disagree | 38 | 49 | 131 000 | |
| Can not say | 9 | 10 | 26 700 | |
| Completely agree | 16 | 18 | 48 100 | |
| Partially agree | 40 | 45 | 120 300 | |
| Partially disagree | 23 | 22 | 58 800 | |
| Completely disagree | 12 | 9 | 24 100 | |
| Can not say | 8 | 7 | 18 700 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 19 | 50 800 |
| Newspapers | 13 | 19 | 50 800 | |
| Magazine websites | 7 | 9 | 24 100 | |
| Newspaper websites | 8 | 9 | 24 100 | |
| Blogs | 3 | 2 | 5 300 | |
| Social media | 14 | 7 | 18 700 | |
| Other websites | 42 | 35 | 93 600 | |
| Television | 10 | 10 | 26 700 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 10 | 12 | 32 100 | |
| None of these | 40 | 41 | 109 600 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 21 | 56 100 |
| Newspapers | 18 | 29 | 77 500 | |
| Magazine websites | 10 | 12 | 32 100 | |
| Newspaper websites | 11 | 12 | 32 100 | |
| Blogs | 6 | 3 | 8 000 | |
| Social media | 26 | 14 | 37 400 | |
| Other websites | 49 | 47 | 125 600 | |
| Television | 17 | 18 | 48 100 | |
| Radio | 3 | 3 | 8 000 | |
| Direct mail | 36 | 41 | 109 600 | |
| None of these | 17 | 17 | 45 400 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 25 | 66 800 |
| Newspapers | 8 | 13 | 34 700 | |
| Magazine websites | 10 | 9 | 24 100 | |
| Newspaper websites | 6 | 7 | 18 700 | |
| Blogs | 8 | 4 | 10 700 | |
| Social media | 28 | 14 | 37 400 | |
| Other websites | 16 | 13 | 34 700 | |
| Television | 14 | 14 | 37 400 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 17 | 21 | 56 100 | |
| None of these | 45 | 46 | 123 000 | |
| Information sources, travel | Print magazines | 16 | 26 | 69 500 |
| Newspapers | 15 | 27 | 72 200 | |
| Magazine websites | 10 | 11 | 29 400 | |
| Newspaper websites | 10 | 14 | 37 400 | |
| Blogs | 11 | 8 | 21 400 | |
| Social media | 34 | 22 | 58 800 | |
| Other websites | 47 | 44 | 117 600 | |
| Television | 16 | 15 | 40 100 | |
| Radio | 3 | 2 | 5 300 | |
| Direct mail | 9 | 14 | 37 400 | |
| None of these | 27 | 25 | 66 800 | |
| Information sources, style and fashion | Print magazines | 23 | 33 | 88 200 |
| Newspapers | 13 | 24 | 64 200 | |
| Magazine websites | 13 | 13 | 34 700 | |
| Newspaper websites | 8 | 9 | 24 100 | |
| Blogs | 9 | 4 | 10 700 | |
| Social media | 34 | 19 | 50 800 | |
| Other websites | 33 | 30 | 80 200 | |
| Television | 18 | 17 | 45 400 | |
| Radio | 2 | 2 | 5 300 | |
| Direct mail | 25 | 28 | 74 800 | |
| None of these | 29 | 29 | 77 500 | |
| Information sources, building and renovating | Print magazines | 19 | 24 | 64 200 |
| Newspapers | 15 | 25 | 66 800 | |
| Magazine websites | 9 | 9 | 24 100 | |
| Newspaper websites | 8 | 9 | 24 100 | |
| Blogs | 6 | 4 | 10 700 | |
| Social media | 23 | 12 | 32 100 | |
| Other websites | 32 | 33 | 88 200 | |
| Television | 18 | 19 | 50 800 | |
| Radio | 2 | 2 | 5 300 | |
| Direct mail | 27 | 33 | 88 200 | |
| None of these | 33 | 31 | 82 900 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 49 | 131 000 |
| Newspapers | 26 | 44 | 117 600 | |
| Magazine websites | 22 | 18 | 48 100 | |
| Newspaper websites | 20 | 21 | 56 100 | |
| Blogs | 14 | 8 | 21 400 | |
| Social media | 42 | 23 | 61 500 | |
| Other websites | 33 | 30 | 80 200 | |
| Television | 28 | 33 | 88 200 | |
| Radio | 6 | 6 | 16 000 | |
| Direct mail | 27 | 34 | 90 900 | |
| None of these | 12 | 12 | 32 100 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 10 | 26 700 |
| Newspapers | 11 | 17 | 45 400 | |
| Magazine websites | 3 | 4 | 10 700 | |
| Newspaper websites | 6 | 6 | 16 000 | |
| Blogs | 1 | 1 | 2 700 | |
| Social media | 10 | 6 | 16 000 | |
| Other websites | 25 | 23 | 61 500 | |
| Television | 12 | 12 | 32 100 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 17 | 22 | 58 800 | |
| None of these | 52 | 48 | 128 300 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 31 | 82 900 |
| Newspapers | 16 | 25 | 66 800 | |
| Magazine websites | 11 | 11 | 29 400 | |
| Newspaper websites | 8 | 9 | 24 100 | |
| Blogs | 8 | 4 | 10 700 | |
| Social media | 28 | 15 | 40 100 | |
| Other websites | 30 | 27 | 72 200 | |
| Television | 18 | 19 | 50 800 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 30 | 35 | 93 600 | |
| None of these | 26 | 25 | 66 800 | |
| Information sources, saving and investing | Print magazines | 9 | 15 | 40 100 |
| Newspapers | 11 | 19 | 50 800 | |
| Magazine websites | 7 | 6 | 16 000 | |
| Newspaper websites | 10 | 10 | 26 700 | |
| Blogs | 7 | 4 | 10 700 | |
| Social media | 18 | 8 | 21 400 | |
| Other websites | 30 | 25 | 66 800 | |
| Television | 7 | 8 | 21 400 | |
| Radio | 3 | 3 | 8 000 | |
| Direct mail | 4 | 4 | 10 700 | |
| None of these | 48 | 49 | 131 000 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 21 | 56 100 |
| Newspapers | 14 | 24 | 64 200 | |
| Magazine websites | 8 | 9 | 24 100 | |
| Newspaper websites | 8 | 9 | 24 100 | |
| Blogs | 5 | 3 | 8 000 | |
| Social media | 23 | 14 | 37 400 | |
| Other websites | 38 | 35 | 93 600 | |
| Television | 12 | 11 | 29 400 | |
| Radio | 3 | 3 | 8 000 | |
| Direct mail | 16 | 20 | 53 500 | |
| None of these | 37 | 32 | 85 500 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 18 | 48 100 |
| Newspapers | 18 | 29 | 77 500 | |
| Magazine websites | 7 | 8 | 21 400 | |
| Newspaper websites | 9 | 12 | 32 100 | |
| Blogs | 5 | 2 | 5 300 | |
| Social media | 24 | 12 | 32 100 | |
| Other websites | 41 | 37 | 98 900 | |
| Television | 14 | 13 | 34 700 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 30 | 36 | 96 200 | |
| None of these | 29 | 28 | 74 800 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 20 | 53 500 |
| Well-being and health | 52 | 56 | 149 700 | |
| Charity work | 14 | 17 | 45 400 | |
| Self development | 32 | 28 | 74 800 | |
| Celebrities | 15 | 13 | 34 700 | |
| Fishing | 16 | 12 | 32 100 | |
| Beauty care and cosmetics | 17 | 11 | 29 400 | |
| Literature | 27 | 52 | 139 000 | |
| Domestic and foreign news | 54 | 73 | 195 100 | |
| Domestic travel | 32 | 25 | 66 800 | |
| Culture | 33 | 56 | 149 700 | |
| Crafts | 26 | 21 | 56 100 | |
| Nature and going outdoor | 53 | 58 | 155 000 | |
| Hunting | 10 | 8 | 21 400 | |
| Style and fashion | 22 | 21 | 56 100 | |
| Music and concerts | 37 | 41 | 109 600 | |
| Going on summer cottage | 30 | 24 | 64 200 | |
| Local affairs | 56 | 63 | 168 400 | |
| Computer/console/mobile playing | 17 | 7 | 18 700 | |
| Politics | 41 | 66 | 176 400 | |
| Gardening and plants | 33 | 39 | 104 200 | |
| Building and renovating | 37 | 34 | 90 900 | |
| Food and drink | 40 | 44 | 117 600 | |
| Cooking, baking, recipes | 39 | 40 | 106 900 | |
| Investment | 22 | 23 | 61 500 | |
| Decorating | 30 | 27 | 72 200 | |
| Economic and finances | 35 | 43 | 114 900 | |
| Science | 34 | 40 | 106 900 | |
| Travelling abroad | 35 | 29 | 77 500 | |
| Sports, exercising | 46 | 43 | 114 900 | |
| Sailing, boating | 10 | 10 | 26 700 | |
| Consumer electronics and information technology | 23 | 20 | 53 500 | |
| Environmental matters | 32 | 46 | 123 000 | |
| None of the above | 0 | 1 | 2 700 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 2 | 5 300 |
| Buying an apartment | 10 | 9 | 24 100 | |
| Home renovation | 29 | 29 | 77 500 | |
| Buying a car | 25 | 22 | 58 800 | |
| Buying a boat | 3 | 2 | 5 300 | |
| None of these | 50 | 53 | 141 700 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 37 | 98 900 |
| Repair and construction products | 40 | 41 | 109 600 | |
| Domestic appliances | 38 | 43 | 114 900 | |
| Electronics or IT products | 49 | 45 | 120 300 | |
| Cars | 18 | 15 | 40 100 | |
| Clothing and footwear | 82 | 83 | 221 900 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 37 | 98 900 | |
| Sports clothing, footwear or equipment | 60 | 56 | 149 700 | |
| Saving or investing products or services | 26 | 29 | 77 500 | |
| Cosmetics and beauty products | 47 | 45 | 120 300 | |
| Mobile phones | 30 | 25 | 66 800 | |
| Travels | 46 | 51 | 136 300 | |
| Products and services for health and well-being | 60 | 66 | 176 400 | |
| None of the above | 2 | 1 | 2 700 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 22 | 58 800 |
| Repair and construction products | 34 | 37 | 98 900 | |
| Domestic appliances | 19 | 18 | 48 100 | |
| Electronics or IT products | 28 | 22 | 58 800 | |
| Cars | 14 | 12 | 32 100 | |
| Clothing and footwear | 64 | 63 | 168 400 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 31 | 82 900 | |
| Sports clothing, footwear or equipment | 43 | 37 | 98 900 | |
| Saving or investing products or services | 21 | 23 | 61 500 | |
| Cosmetics and beauty products | 38 | 34 | 90 900 | |
| Mobile phones | 16 | 15 | 40 100 | |
| Travels | 44 | 49 | 131 000 | |
| Products and services for health and well-being | 48 | 53 | 141 700 | |
| None of the above | 7 | 6 | 16 000 | |
| Will consider switching over the next 12 months | Bank | 7 | 8 | 21 400 |
| Insurance company | 10 | 10 | 26 700 | |
| electric company | 20 | 22 | 58 800 | |
| Internet Connection | 9 | 9 | 24 100 | |
| Phone-subscription | 13 | 12 | 32 100 | |
| None of the above | 46 | 48 | 128 300 | |
| Can not say | 19 | 18 | 48 100 | |
| Uses of extra money | Magazines, books, movies | 17 | 25 | 66 800 |
| Eating, drinking, partying in a restaurant | 34 | 29 | 77 500 | |
| Exercise hobbies and equipment | 27 | 25 | 66 800 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 43 | 114 900 | |
| Renovation, decoration | 24 | 27 | 72 200 | |
| Health services and one's own well-being | 22 | 29 | 77 500 | |
| Travelling | 42 | 49 | 131 000 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 10 | 26 700 | |
| Clothes, shoes and bags | 23 | 16 | 42 800 | |
| Home services (cleaning and other housekeeping services) | 6 | 9 | 24 100 | |
| Car, boat, motorcycle | 12 | 9 | 24 100 | |
| Cosmetics and beauty care | 11 | 8 | 21 400 | |
| Saving, investing | 46 | 46 | 123 000 | |
| Other | 8 | 9 | 24 100 | |
| There is no extra money after mandatory expenses | 7 | 4 | 10 700 | |
| Can not say | 3 | 4 | 10 700 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Otavamedia Oy
- Uudenmaankatu 10
- 00120 Helsinki
- www.otavamedia.fi
- Mediamyynti Otavamedia
- yrityspalvelu@otavamedia.fi
Media
Publisher
- Otavamedia Oy
Publisher
- Otavamedia Oy
Vastaava päätoimittaja
- Matti Kalliokoski
Address
- Uudenmaankatu 10
- 00120 Helsinki
Postal address
- Uudenmaankatu 10
- 00015 Otavamedia
Phone
- +358 9 15661
- suomenkuvalehti@otavamedia.fi