Metsälehti
Kansikuva Metsälehti 2024

Metsälehti

Metsälehti is a specialist magazine for forest owners and those interested in forests. The magazine contains a wide range of articles, tests and background information relating to forest ownership, timber trade, forest management and forestry in general. The core of our online presence is in Forestry News, which we publish every weekday. Our website also holds a lively discussion forum, Metsämaa forest estate service, and up-to-date timber prices.

Issues per year

15 issues per year

Circulation

29 825 (Source: LT2023)

Copies

34 000

Magazine website

https://www.metsalehti.fi/

Magazine in Social Media
Tapio Palvelut Oy Business and professional magazines Nature, farming and forestry
NRS Nature Forest ownership Forestry Investing Economics Environment

Timetables

Issue Issue Booking Date Material Date Themes and info
1 19.1.2024 5.1.2024
3 16.2.2024 2.2.2024
4 1.3.2024 16.2.2024
6 28.3.2024 15.3.2024
7 12.4.2024 28.3.2024
9 10.5.2024 26.4.2024
10 24.5.2024 10.5.2024
12 20.6.2024 11.6.2024
13 5.7.2024 20.6.2024
15 30.8.2024 16.8.2024
16 13.9.2024 30.8.2024
18 11.10.2024 27.9.2024
19 25.10.2024 11.10.2024
21 22.11.2024 8.11.2024
22 5.12.2024 22.11.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%) Info
Etusivun kansi portrait 1. Cover 265 x 365 mm 5 mm 6 665 €
Takakansi portrait Back cover 265 x 365 mm 5 mm 4 500 €
2/1 multipage 3. Spread 525 x 365 mm 5 mm 6 695 € Inner margin 17 mm
1/1 portrait Not specified 265 x 365 mm 5 mm 4 280 €
1/2 pysty portrait Not specified 130 x 360 mm *) 3 020 €
1/2 vaaka landscape Not specified 260 x 180 mm *) 3 020 €
1/4 vaaka landscape Not specified 265 x 95 mm 5 mm 1 510 €
1/4 pysty portrait Not specified 135 x 185 mm 5 mm 1 510 €
*) size without marginal Prices valid until 31.12.2024
Size

260 x 380 mm

Printing method

Offset

Binding

Stiftaus

Printer

Sanoma Manu Oy, Tampere

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Paperi: 55 g erikoissanomalehtipaperi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%) Info
*) size without marginal Prices valid until 31.12.2025
Size

260 x 380 mm

Printing method

Offset

Binding

Stiftaus

Printer

Sanoma Manu Oy, Tampere

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Paperi: 55 g erikoissanomalehtipaperi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
172 000
Total reach
216 500
How many times read
1,9
Minutes of reading
50 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 30 51 600
Men 49 70 120 400
Native language Finnish 95 98 168 600
Swedish 5 2 3 400
Age 15-24 y 13 5 8 600
25-34 y 14 6 10 300
35-44 y 14 9 15 500
45-54 y 14 14 24 100
55-64 y 16 23 39 600
65+ y 30 44 75 700
Gender + age Female 15-29 years 10 1 1 700
Female 30-49 years 14 4 6 900
Female 50+ years 28 25 43 000
Male 15-29 years 10 6 10 300
Male 30-49 years 15 15 25 800
Male 50+ years 24 50 86 000
Household position Lives at home with parents 7 3 5 200
Lives alone 29 22 37 800
Lives with spouse 36 47 80 800
Lives with spouse and children 24 23 39 600
Single parent 3 2 3 400
Other 3 3 5 200
Grandchildren under 18 years of age Yes 20 33 56 800
No 39 48 82 600
No answer (under 45 year olds) 41 19 32 700
Education Elementary school 5 7 12 000
Secondary school 6 5 8 600
Vocational 28 36 61 900
High school 14 8 13 800
University of Applied Sciences 20 19 32 700
University 26 23 39 600
Something else 2 1 1 700
Decision-maker in grocery purchases Yes 93 88 151 400
No 7 10 17 200
Can not say 1 2 3 400
Use of glasses or contact lenses Yes 68 76 130 700
No 32 24 41 300
Size of the household 1 pers 29 22 37 800
2 pers 38 49 84 300
3 pers 14 14 24 100
4 pers 12 9 15 500
5+ pers 7 6 10 300
Household income (gross) Below 20 000 € /y 11 6 10 300
20 000 - 35 000 € /y 18 19 32 700
35 001 - 50 000 € /y 19 25 43 000
50 001 - 85 000 € /y 21 21 36 100
85 001 - 100 000 € /y 8 10 17 200
Over 100 000 € /y 10 10 17 200
Dont want to tell 5 4 6 900
Cant say / No answer 8 4 6 900
Family with kids Yes 32 26 44 700
No 68 74 127 300
13 12 20 600
13 9 15 500
5 4 6 900
1 1 1 700
1 1 1 700
68 74 127 300
0 0 0
Pets in household Cat 17 21 36 100
Dog 26 27 46 400
Some other pet 5 6 10 300
No pets 60 57 98 000
Health services used in the household Public health services 85 86 147 900
Employer - funded health care services 50 42 72 200
Private, self-funded healthcare services 38 43 74 000
Private health insurance services 24 19 32 700
No health care 1 1 1 700
Can not say 1 1 1 700
Housing Apartment 32 19 32 700
Row house or semi-detached house 15 12 20 600
Detached house 47 58 99 800
Farm 5 11 18 900
Something else 1 1 1 700
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 88 151 400
Rented residence 19 9 15 500
Right of residence apartment 2 2 3 400
Something else 1 1 1 700
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 48 82 600
No 58 52 89 400
Can not say 1 0 0
Number of cars in household One car 46 44 75 700
Two cars 31 37 63 600
Three or more cars 10 14 24 100
No car 14 6 10 300
Type of car, if buying now New 21 27 46 400
Used 68 70 120 400
Company car 4 3 5 200
Leasing (personal) 8 7 12 000
Shared car 3 1 1 700
Doesn't use a car 9 4 6 900
Can not say 5 5 8 600
Advertising ban at the door / mailbox Yes 26 15 25 800
No 74 85 146 200
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 12 20 600
No 76 82 141 000
Can not say 5 6 10 300
Type of municipality (7 class) Greater Helsinki 19 6 10 300
Turku or Tampere 8 3 5 200
Oulu 4 4 6 900
70 000 - 150 000 inhabitants town 13 13 22 400
Urban municipality 27 27 46 400
Conurbation 15 23 39 600
Countryside 13 25 43 000
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 31 53 300
5-6 days a week 4 8 13 800
1-4 days a week 25 34 58 500
Monthly 24 17 29 200
Rarely 24 10 17 200
Never 8 1 1 700
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 27 46 400
5-6 days a week 6 8 13 800
1-4 days a week 19 20 34 400
Monthly 15 13 22 400
Rarely 23 23 39 600
Never 14 8 13 800
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 28 45 77 400
5-6 days a week 4 9 15 500
1-4 days a week 23 27 46 400
Monthly 14 7 12 000
Rarely 23 11 18 900
Never 8 1 1 700
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 58 99 800
5-6 days a week 10 9 15 500
1-4 days a week 16 14 24 100
Monthly 6 5 8 600
Rarely 9 10 17 200
Never 6 5 8 600
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 10 300
5-6 days a week 4 5 8 600
1-4 days a week 42 52 89 400
Monthly 18 15 25 800
Rarely 22 15 25 800
Never 9 5 8 600
Can not say 1 1 1 700
The frequency of watching: Free online TV services Daily 16 15 25 800
5-6 days a week 10 10 17 200
1-4 days a week 30 30 51 600
Monthly 23 23 39 600
Rarely 14 13 22 400
Never 6 8 13 800
Can not say 1 2 3 400
The frequency of watching: Pay TV and streaming services Daily 15 10 17 200
5-6 days a week 10 7 12 000
1-4 days a week 22 19 32 700
Monthly 10 11 18 900
Rarely 12 13 22 400
Never 30 41 70 500
Can not say 1 1 1 700
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 59 101 500
5-6 days a week 10 9 15 500
1-4 days a week 20 16 27 500
Monthly 12 8 13 800
Rarely 11 6 10 300
Never 3 2 3 400
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 44 75 700
5-6 days a week 12 11 18 900
1-4 days a week 23 23 39 600
Monthly 12 8 13 800
Rarely 13 8 13 800
Never 6 6 10 300
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 32 55 000
5-6 days a week 7 10 17 200
1-4 days a week 16 18 31 000
Monthly 13 10 17 200
Rarely 26 21 36 100
Never 16 9 15 500
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 18 31 000
5-6 days a week 9 11 18 900
1-4 days a week 22 21 36 100
Monthly 14 12 20 600
Rarely 22 22 37 800
Never 16 15 25 800
Can not say 1 1 1 700
The frequency of listening: Podcasts Daily 5 2 3 400
5-6 days a week 3 3 5 200
1-4 days a week 10 8 13 800
Monthly 14 11 18 900
Rarely 29 30 51 600
Never 38 44 75 700
Can not say 2 2 3 400
User frequency and following: Social media Daily 59 46 79 100
5-6 days a week 7 8 13 800
1-4 days a week 7 8 13 800
Monthly 3 3 5 200
Rarely 6 10 17 200
Never 17 24 41 300
Can not say 0 1 1 700
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 6 10 300
5-6 days a week 6 3 5 200
1-4 days a week 12 9 15 500
Monthly 8 9 15 500
Rarely 21 24 41 300
Never 40 48 82 600
Can not say 1 1 1 700
User frequency: Instant messaging Daily 69 60 103 200
5-6 days a week 10 13 22 400
1-4 days a week 9 12 20 600
Monthly 3 4 6 900
Rarely 3 3 5 200
Never 6 9 15 500
Can not say 0 0 0
Daily 16 17 29 200
5-6 days a week 6 6 10 300
1-4 days a week 14 15 25 800
Monthly 22 20 34 400
Rarely 35 35 60 200
Never 7 7 12 000
Can not say 0 0 0
Daily 3 2 3 400
5-6 days a week 2 2 3 400
1-4 days a week 4 2 3 400
Monthly 7 6 10 300
Rarely 30 29 49 900
Never 53 58 99 800
Can not say 1 1 1 700
Daily 6 3 5 200
5-6 days a week 3 2 3 400
1-4 days a week 5 4 6 900
Monthly 8 6 10 300
Rarely 23 24 41 300
Never 55 61 104 900
Can not say 1 0 0
Daily 19 15 25 800
5-6 days a week 9 9 15 500
1-4 days a week 23 25 43 000
Monthly 22 22 37 800
Rarely 18 17 29 200
Never 10 12 20 600
Can not say 0 0 0
Daily 4 3 5 200
5-6 days a week 2 1 1 700
1-4 days a week 7 7 12 000
Monthly 7 6 10 300
Rarely 12 12 20 600
Never 61 64 110 100
Cant say / No answer 7 8 13 800
Daily 41 39 67 100
5-6 days a week 8 8 13 800
1-4 days a week 10 10 17 200
Monthly 6 4 6 900
Rarely 8 7 12 000
Never 22 27 46 400
Cant say / No answer 4 6 10 300
Daily 31 20 34 400
5-6 days a week 6 6 10 300
1-4 days a week 9 8 13 800
Monthly 5 5 8 600
Rarely 10 13 22 400
Never 34 43 74 000
Cant say / No answer 5 6 10 300
Daily 14 6 10 300
5-6 days a week 2 0 0
1-4 days a week 3 2 3 400
Monthly 2 1 1 700
Rarely 5 6 10 300
Never 69 78 134 200
Cant say / No answer 5 7 12 000
Daily 6 6 10 300
5-6 days a week 2 2 3 400
1-4 days a week 5 5 8 600
Monthly 5 4 6 900
Rarely 12 12 20 600
Never 65 65 111 800
Cant say / No answer 5 6 10 300
Daily 10 4 6 900
5-6 days a week 3 2 3 400
1-4 days a week 4 4 6 900
Monthly 3 3 5 200
Rarely 9 9 15 500
Never 68 72 123 800
Cant say / No answer 5 6 10 300
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 9 15 500
Partially agree 44 39 67 100
Partially disagree 31 37 63 600
Completely disagree 10 12 20 600
Can not say 2 2 3 400
I prefer domestic products Completely agree 32 36 61 900
Partially agree 55 53 91 200
Partially disagree 10 9 15 500
Completely disagree 1 2 3 400
Can not say 1 1 1 700
I consciously make responsible choices in my consumption Completely agree 19 18 31 000
Partially agree 55 57 98 000
Partially disagree 19 19 32 700
Completely disagree 4 4 6 900
Can not say 3 1 1 700
When shopping, quality is more important to me than price Completely agree 22 24 41 300
Partially agree 57 60 103 200
Partially disagree 17 14 24 100
Completely disagree 2 1 1 700
Can not say 2 1 1 700
I usually choose the cheapest option Completely agree 12 10 17 200
Partially agree 47 45 77 400
Partially disagree 34 37 63 600
Completely disagree 6 6 10 300
Can not say 1 1 1 700
I often take advantage of discount and campaign prices in my purchases Completely agree 37 35 60 200
Partially agree 51 52 89 400
Partially disagree 9 11 18 900
Completely disagree 2 2 3 400
Can not say 1 1 1 700
In my circle of friends, I am often the first to try new things Completely agree 6 7 12 000
Partially agree 25 24 41 300
Partially disagree 38 37 63 600
Completely disagree 24 26 44 700
Can not say 7 6 10 300
In my opinion, money is for consumption and not for saving Completely agree 5 5 8 600
Partially agree 35 37 63 600
Partially disagree 46 45 77 400
Completely disagree 11 11 18 900
Can not say 3 2 3 400
I prefer local shops and services Completely agree 27 32 55 000
Partially agree 57 56 96 300
Partially disagree 12 9 15 500
Completely disagree 2 1 1 700
Can not say 2 1 1 700
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 5 200
Partially agree 28 27 46 400
Partially disagree 31 34 58 500
Completely disagree 32 33 56 800
Can not say 5 3 5 200
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 15 500
Partially agree 32 32 55 000
Partially disagree 37 38 65 400
Completely disagree 22 19 32 700
Can not say 2 1 1 700
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 18 31 000
Partially agree 50 50 86 000
Partially disagree 24 24 41 300
Completely disagree 6 6 10 300
Can not say 3 2 3 400
Ecology is an important purchase reason for me Completely agree 16 12 20 600
Partially agree 51 52 89 400
Partially disagree 24 27 46 400
Completely disagree 7 7 12 000
Can not say 3 2 3 400
I prefer well-known brands Completely agree 12 13 22 400
Partially agree 57 60 103 200
Partially disagree 23 21 36 100
Completely disagree 5 5 8 600
Can not say 3 1 1 700
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 24 100
Quite positively 63 65 111 800
Quite negatively 15 14 24 100
Very negative 4 4 6 900
Can not say 5 3 5 200
Magazines Very positive 14 14 24 100
Quite positively 61 61 104 900
Quite negatively 16 17 29 200
Very negative 4 4 6 900
Can not say 6 4 6 900
Free and local newspapers Very positive 24 27 46 400
Quite positively 57 58 99 800
Quite negatively 10 8 13 800
Very negative 3 3 5 200
Can not say 5 5 8 600
Newspaper/Magazine websites or applications Very positive 7 6 10 300
Quite positively 47 49 84 300
Quite negatively 28 28 48 200
Very negative 9 10 17 200
Can not say 8 8 13 800
Social media (Facebook, Instagram etc.) Very positive 6 4 6 900
Quite positively 34 31 53 300
Quite negatively 32 34 58 500
Very negative 16 17 29 200
Can not say 13 13 22 400
Blogs Very positive 4 3 5 200
Quite positively 27 22 37 800
Quite negatively 28 30 51 600
Very negative 15 18 31 000
Can not say 27 28 48 200
Newsletters to email Very positive 2 2 3 400
Quite positively 18 16 27 500
Quite negatively 34 39 67 100
Very negative 43 41 70 500
Can not say 3 3 5 200
Other websites Very positive 4 3 5 200
Quite positively 39 38 65 400
Quite negatively 33 35 60 200
Very negative 13 14 24 100
Can not say 11 11 18 900
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 15 500
Quite positively 48 46 79 100
Quite negatively 28 26 44 700
Very negative 13 15 25 800
Can not say 4 4 6 900
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 8 600
Quite positively 36 35 60 200
Quite negatively 33 34 58 500
Very negative 19 19 32 700
Can not say 6 7 12 000
Home delivered advertisements and catalogues Very positive 20 20 34 400
Quite positively 47 52 89 400
Quite negatively 16 15 25 800
Very negative 13 10 17 200
Can not say 4 3 5 200
Out-of-home advertising Very positive 12 11 18 900
Quite positively 53 53 91 200
Quite negatively 20 22 37 800
Very negative 7 8 13 800
Can not say 7 7 12 000
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 17 29 200
Partially agree 61 63 108 400
Partially disagree 11 12 20 600
Completely disagree 4 3 5 200
Can not say 7 5 8 600
Completely agree 17 14 24 100
Partially agree 58 62 106 600
Partially disagree 14 14 24 100
Completely disagree 5 6 10 300
Can not say 7 5 8 600
A professional magazine keeps me up to date on professional matters Completely agree 22 28 48 200
Partially agree 48 51 87 700
Partially disagree 12 9 15 500
Completely disagree 5 4 6 900
Can not say 13 8 13 800
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 34 58 500
Partially agree 50 53 91 200
Partially disagree 7 5 8 600
Completely disagree 3 2 3 400
Can not say 9 6 10 300
Finnish magazines offer reliable comparisons and tests Completely agree 16 19 32 700
Partially agree 52 55 94 600
Partially disagree 14 14 24 100
Completely disagree 3 3 5 200
Can not say 15 9 15 500
Finnish magazines offer reliable product recommendations Completely agree 10 10 17 200
Partially agree 54 55 94 600
Partially disagree 18 22 37 800
Completely disagree 3 4 6 900
Can not say 15 10 17 200
Finnish magazines are of high quality Completely agree 22 26 44 700
Partially agree 59 58 99 800
Partially disagree 9 10 17 200
Completely disagree 2 2 3 400
Can not say 8 5 8 600
I follow important magazines on social media Completely agree 7 6 10 300
Partially agree 25 27 46 400
Partially disagree 25 28 48 200
Completely disagree 34 32 55 000
Can not say 9 7 12 000
I read important magazines from cover to cover Completely agree 18 21 36 100
Partially agree 34 37 63 600
Partially disagree 28 28 48 200
Completely disagree 16 11 18 900
Can not say 5 3 5 200
Ads in magazines make new things familiar Completely agree 10 11 18 900
Partially agree 50 52 89 400
Partially disagree 24 24 41 300
Completely disagree 8 8 13 800
Can not say 8 5 8 600
Completely agree 10 10 17 200
Partially agree 36 38 65 400
Partially disagree 24 24 41 300
Completely disagree 23 22 37 800
Can not say 8 6 10 300
I have purchased products based on the ad in magazine Completely agree 9 9 15 500
Partially agree 36 35 60 200
Partially disagree 26 28 48 200
Completely disagree 22 23 39 600
Can not say 6 5 8 600
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 12 20 600
Partially agree 49 45 77 400
Partially disagree 20 26 44 700
Completely disagree 13 15 25 800
Can not say 5 3 5 200
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 6 10 300
Partially agree 29 25 43 000
Partially disagree 29 31 53 300
Completely disagree 27 33 56 800
Can not say 6 4 6 900
Completely agree 2 1 1 700
Partially agree 19 11 18 900
Partially disagree 33 34 58 500
Completely disagree 38 46 79 100
Can not say 9 8 13 800
Completely agree 16 18 31 000
Partially agree 40 46 79 100
Partially disagree 23 22 37 800
Completely disagree 12 10 17 200
Can not say 8 5 8 600
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 15 25 800
Newspapers 13 20 34 400
Magazine websites 7 9 15 500
Newspaper websites 8 8 13 800
Blogs 3 3 5 200
Social media 14 12 20 600
Other websites 42 47 80 800
Television 10 12 20 600
Radio 2 2 3 400
Direct mail 10 13 22 400
None of these 40 31 53 300
Information sources, consumer electronics and information technology Print magazines 15 20 34 400
Newspapers 18 27 46 400
Magazine websites 10 12 20 600
Newspaper websites 11 13 22 400
Blogs 6 3 5 200
Social media 26 17 29 200
Other websites 49 47 80 800
Television 17 20 34 400
Radio 3 3 5 200
Direct mail 36 43 74 000
None of these 17 14 24 100
Information sources, beauty care and cosmetics Print magazines 18 17 29 200
Newspapers 8 9 15 500
Magazine websites 10 8 13 800
Newspaper websites 6 6 10 300
Blogs 8 3 5 200
Social media 28 12 20 600
Other websites 16 12 20 600
Television 14 14 24 100
Radio 2 2 3 400
Direct mail 17 19 32 700
None of these 45 53 91 200
Information sources, travel Print magazines 16 19 32 700
Newspapers 15 19 32 700
Magazine websites 10 12 20 600
Newspaper websites 10 9 15 500
Blogs 11 7 12 000
Social media 34 24 41 300
Other websites 47 47 80 800
Television 16 17 29 200
Radio 3 3 5 200
Direct mail 9 14 24 100
None of these 27 29 49 900
Information sources, style and fashion Print magazines 23 25 43 000
Newspapers 13 16 27 500
Magazine websites 13 10 17 200
Newspaper websites 8 7 12 000
Blogs 9 4 6 900
Social media 34 19 32 700
Other websites 33 29 49 900
Television 18 17 29 200
Radio 2 2 3 400
Direct mail 25 32 55 000
None of these 29 34 58 500
Information sources, building and renovating Print magazines 19 25 43 000
Newspapers 15 23 39 600
Magazine websites 9 12 20 600
Newspaper websites 8 10 17 200
Blogs 6 4 6 900
Social media 23 16 27 500
Other websites 32 36 61 900
Television 18 20 34 400
Radio 2 2 3 400
Direct mail 27 35 60 200
None of these 33 25 43 000
Information sources, food, cooking and baking Print magazines 36 40 68 800
Newspapers 26 33 56 800
Magazine websites 22 18 31 000
Newspaper websites 20 18 31 000
Blogs 14 8 13 800
Social media 42 26 44 700
Other websites 33 31 53 300
Television 28 29 49 900
Radio 6 8 13 800
Direct mail 27 32 55 000
None of these 12 13 22 400
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 9 15 500
Newspapers 11 16 27 500
Magazine websites 3 5 8 600
Newspaper websites 6 6 10 300
Blogs 1 1 1 700
Social media 10 9 15 500
Other websites 25 25 43 000
Television 12 11 18 900
Radio 2 2 3 400
Direct mail 17 24 41 300
None of these 52 44 75 700
Information sources, decorating and furniture purchases Print magazines 23 25 43 000
Newspapers 16 20 34 400
Magazine websites 11 9 15 500
Newspaper websites 8 8 13 800
Blogs 8 3 5 200
Social media 28 16 27 500
Other websites 30 28 48 200
Television 18 19 32 700
Radio 2 2 3 400
Direct mail 30 36 61 900
None of these 26 27 46 400
Information sources, saving and investing Print magazines 9 12 20 600
Newspapers 11 13 22 400
Magazine websites 7 7 12 000
Newspaper websites 10 9 15 500
Blogs 7 4 6 900
Social media 18 11 18 900
Other websites 30 29 49 900
Television 7 10 17 200
Radio 3 4 6 900
Direct mail 4 8 13 800
None of these 48 49 84 300
Information sources, health and wellbeing products / services Print magazines 14 16 27 500
Newspapers 14 18 31 000
Magazine websites 8 9 15 500
Newspaper websites 8 7 12 000
Blogs 5 3 5 200
Social media 23 16 27 500
Other websites 38 37 63 600
Television 12 13 22 400
Radio 3 3 5 200
Direct mail 16 22 37 800
None of these 37 36 61 900
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 16 27 500
Newspapers 18 25 43 000
Magazine websites 7 10 17 200
Newspaper websites 9 10 17 200
Blogs 5 3 5 200
Social media 24 15 25 800
Other websites 41 41 70 500
Television 14 16 27 500
Radio 2 2 3 400
Direct mail 30 35 60 200
None of these 29 27 46 400
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 38 65 400
Well-being and health 52 46 79 100
Charity work 14 13 22 400
Self development 32 25 43 000
Celebrities 15 9 15 500
Fishing 16 27 46 400
Beauty care and cosmetics 17 6 10 300
Literature 27 23 39 600
Domestic and foreign news 54 60 103 200
Domestic travel 32 31 53 300
Culture 33 22 37 800
Crafts 26 21 36 100
Nature and going outdoor 53 56 96 300
Hunting 10 29 49 900
Style and fashion 22 11 18 900
Music and concerts 37 30 51 600
Going on summer cottage 30 29 49 900
Local affairs 56 63 108 400
Computer/console/mobile playing 17 8 13 800
Politics 41 49 84 300
Gardening and plants 33 31 53 300
Building and renovating 37 52 89 400
Food and drink 40 30 51 600
Cooking, baking, recipes 39 31 53 300
Investment 22 28 48 200
Decorating 30 18 31 000
Economic and finances 35 48 82 600
Science 34 29 49 900
Travelling abroad 35 20 34 400
Sports, exercising 46 48 82 600
Sailing, boating 10 8 13 800
Consumer electronics and information technology 23 16 27 500
Environmental matters 32 31 53 300
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 3 400
Buying an apartment 10 6 10 300
Home renovation 29 29 49 900
Buying a car 25 28 48 200
Buying a boat 3 3 5 200
None of these 50 49 84 300
Purchases in the last 12 months Furniture and furnishings 42 35 60 200
Repair and construction products 40 49 84 300
Domestic appliances 38 43 74 000
Electronics or IT products 49 47 80 800
Cars 18 21 36 100
Clothing and footwear 82 80 137 600
Eyeglasses, contact lenses or sunglasses 35 35 60 200
Sports clothing, footwear or equipment 60 55 94 600
Saving or investing products or services 26 26 44 700
Cosmetics and beauty products 47 31 53 300
Mobile phones 30 30 51 600
Travels 46 40 68 800
Products and services for health and well-being 60 55 94 600
None of the above 2 2 3 400
Intentions to purchase within 12 months Furniture and furnishings 29 21 36 100
Repair and construction products 34 40 68 800
Domestic appliances 19 21 36 100
Electronics or IT products 28 25 43 000
Cars 14 16 27 500
Clothing and footwear 64 58 99 800
Eyeglasses, contact lenses or sunglasses 28 30 51 600
Sports clothing, footwear or equipment 43 39 67 100
Saving or investing products or services 21 20 34 400
Cosmetics and beauty products 38 23 39 600
Mobile phones 16 17 29 200
Travels 44 40 68 800
Products and services for health and well-being 48 43 74 000
None of the above 7 9 15 500
Will consider switching over the next 12 months Bank 7 6 10 300
Insurance company 10 12 20 600
electric company 20 24 41 300
Internet Connection 9 11 18 900
Phone-subscription 13 14 24 100
None of the above 46 41 70 500
Can not say 19 19 32 700
Uses of extra money Magazines, books, movies 17 15 25 800
Eating, drinking, partying in a restaurant 34 24 41 300
Exercise hobbies and equipment 27 24 41 300
Cultural events (e.g. concerts, theater, festivals) 35 31 53 300
Renovation, decoration 24 26 44 700
Health services and one's own well-being 22 23 39 600
Travelling 42 40 68 800
Entertainment electronics and information technology equipment, mobile phones 15 12 20 600
Clothes, shoes and bags 23 14 24 100
Home services (cleaning and other housekeeping services) 6 6 10 300
Car, boat, motorcycle 12 16 27 500
Cosmetics and beauty care 11 5 8 600
Saving, investing 46 45 77 400
Other 8 9 15 500
There is no extra money after mandatory expenses 7 7 12 000
Can not say 3 4 6 900
Source: NRS 2024

Online & social media

Magazine website

https://www.metsalehti.fi/

Magazine in Social Media
Some channels and Followers August 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Tapio Palvelut Oy
  • Maistraatinportti 4 A
  • 00240 Helsinki
  • etunimi.sukunimi@metsalehti.fi
  • www.metsalehti.fi

Myyntipäällikkö

  • Tuomo Vuorinen
  • 050 436 9700
  • tuomo.vuorinen@metsalehti.fi
Media

Publisher

  • Tapio Palvelut Oy

Publisher

  • Tapio Palvelut Oy

Päätoimittaja

  • Petri Koskinen
 

Address

  • Maistraatinportti 4 A
  • 00240 Helsinki

Postal address

  • Maistraatinportti 4 A
  • 00240 Helsinki

Phone

  • +358 9 315 49 840

Email

  • firstname.lastname@metsalehti.fi