Meidän Talo
Kansikuva Meidän Talo 2024

Meidän Talo

Meidän Talo is the go-to media for family home residents; it helps interior decorators, gardeners, builders and renovators to make smart choices. Meidän Talo offers its readers both useful information and inspiring ideas on how to make their life in a detached house even better. The reader: Residents and builders of detached houses as well as men and women dreaming of their own house who see living in and maintaining a detached house as their shared hobby.

Issues per year

12 issues per year

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 17.1.2024 19.12.2023 Functional hallway and storage solutions. Home alarm systems.
2 14.2.2024 19.1.2024 Kitchen extra. Big and small appliances.
3 13.3.2024 16.2.2024 Spring renovation. Paints, wallpapers and floors.
4 10.4.2024 13.3.2024 Outdoor lounge. Patio glazing and maintenance. Garden furniture.
5 8.5.2024 12.4.2024 Add a pool to your garden. Versatile small outdoor buildings.
6 5.6.2024 10.5.2024 Renovating the summer house. DIY garden projects.
7 - 8 3.7.2024 6.6.2024 New ideas for home: building, renovation and decoration trends.
9 28.8.2024 2.8.2024 Stylish 70s houses. Home lighting. Fireplaces.
10 25.9.2024 30.8.2024 SPECIAL: Biggest change of the year. Before and after extra.
11 23.10.2024 27.9.2024 Bathroom and sauna. Children's rooms.
12 27.11.2024 1.11.2024 Old houses. Traditional building.

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 410 x 280 mm 5 mm 10 054 €
2/1 landscape First spread 410 x 280 mm 5 mm 11 062 €
1/1 portrait Not specified 205 x 280 mm 5 mm 5 040 €
1/1 portrait 2. Cover 205 x 280 mm 5 mm 5 544 €
1/1 portrait 3. Cover 205 x 280 mm 5 mm 5 544 €
1/1 takakansi portrait Back cover 205 x 250 mm 5 mm 5 544 €
1/2 portrait Not specified 100 x 280 mm 5 mm 3 518 €
1/2 landscape Not specified 205 x 137 mm 5 mm 3 518 €
1/3 portrait Not specified 68 x 280 mm 5 mm 3 019 €
1/3 landscape Not specified 205 x 93 mm 5 mm 3 019 €
1/4 portrait Not specified 51 x 280 mm 5 mm 2 636 €
1/4 landscape Not specified 205 x 70 mm 5 mm 2 636 €
1/4 square Not specified 83 x 120 mm 5 mm 2 636 €
*) size without marginal Prices valid until 31.12.2024
Size

205 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

205 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop Paraati + tapetti 980x400 px 42 € / CPM (Cost per thousand)
Desktop 980x400 px 34 € / CPM (Cost per thousand)
Desktop 980x400, 300x300 px 23 € / CPM (Cost per thousand)
Desktop 300x600 px 23 € / CPM (Cost per thousand)
Desktop 980x120 px 12 € / CPM (Cost per thousand)
Desktop 468x400 px 9 € / CPM (Cost per thousand)
Desktop 300x250 px 8 € / CPM (Cost per thousand)
Mobile 300x300 px 13 € / CPM (Cost per thousand)
Mobile 300x250 px 8 € / CPM (Cost per thousand)
Desktop Interstitiaali 1200x1600 px 50 € / CPM (Cost per thousand)
Desktop 600x500 px 12 € / CPM (Cost per thousand)
Desktop 2048x1152, 750x1334 px 23 € / CPM (Cost per thousand)
Desktop 140x350 px 10 € / CPM (Cost per thousand)
Desktop 160x600 px 10 € / CPM (Cost per thousand)
Desktop 200x900 px 11 € / CPM (Cost per thousand)
Desktop Cross-screen taktinen 980x120, 468x400, 300x250, 160x600 px 11 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
79 700
Total reach
How many times read
1,9
Minutes of reading
49 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 51 40 600
Men 49 49 39 100
Native language Finnish 95 97 77 300
Swedish 5 3 2 400
Age 15-24 y 13 3 2 400
25-34 y 14 3 2 400
35-44 y 14 10 8 000
45-54 y 14 17 13 500
55-64 y 16 24 19 100
65+ y 30 44 35 100
Gender + age Female 15-29 years 10 2 1 600
Female 30-49 years 14 11 8 800
Female 50+ years 28 38 30 300
Male 15-29 years 10 2 1 600
Male 30-49 years 15 8 6 400
Male 50+ years 24 39 31 100
Household position Lives at home with parents 7 2 1 600
Lives alone 29 20 15 900
Lives with spouse 36 50 39 800
Lives with spouse and children 24 22 17 500
Single parent 3 3 2 400
Other 3 3 2 400
Grandchildren under 18 years of age Yes 20 31 24 700
No 39 53 42 200
No answer (under 45 year olds) 41 15 12 000
Education Elementary school 5 9 7 200
Secondary school 6 8 6 400
Vocational 28 34 27 100
High school 14 10 8 000
University of Applied Sciences 20 17 13 500
University 26 21 16 700
Something else 2 2 1 600
Decision-maker in grocery purchases Yes 93 92 73 300
No 7 7 5 600
Can not say 1 1 800
Use of glasses or contact lenses Yes 68 80 63 800
No 32 20 15 900
Size of the household 1 pers 29 20 15 900
2 pers 38 52 41 400
3 pers 14 14 11 200
4 pers 12 9 7 200
5+ pers 7 5 4 000
Household income (gross) Below 20 000 € /y 11 4 3 200
20 000 - 35 000 € /y 18 17 13 500
35 001 - 50 000 € /y 19 24 19 100
50 001 - 85 000 € /y 21 23 18 300
85 001 - 100 000 € /y 8 10 8 000
Over 100 000 € /y 10 9 7 200
Dont want to tell 5 8 6 400
Cant say / No answer 8 4 3 200
Family with kids Yes 32 27 21 500
No 68 73 58 200
13 14 11 200
13 8 6 400
5 3 2 400
1 1 800
1 1 800
68 73 58 200
0 0 0
Pets in household Cat 17 15 12 000
Dog 26 29 23 100
Some other pet 5 5 4 000
No pets 60 59 47 000
Health services used in the household Public health services 85 88 70 100
Employer - funded health care services 50 44 35 100
Private, self-funded healthcare services 38 45 35 900
Private health insurance services 24 20 15 900
No health care 1 0 0
Can not say 1 1 800
Housing Apartment 32 20 15 900
Row house or semi-detached house 15 14 11 200
Detached house 47 59 47 000
Farm 5 6 4 800
Something else 1 1 800
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 89 70 900
Rented residence 19 7 5 600
Right of residence apartment 2 4 3 200
Something else 1 1 800
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 51 40 600
No 58 49 39 100
Can not say 1 0 0
Number of cars in household One car 46 47 37 500
Two cars 31 38 30 300
Three or more cars 10 10 8 000
No car 14 6 4 800
Type of car, if buying now New 21 30 23 900
Used 68 65 51 800
Company car 4 3 2 400
Leasing (personal) 8 7 5 600
Shared car 3 1 800
Doesn't use a car 9 5 4 000
Can not say 5 7 5 600
Advertising ban at the door / mailbox Yes 26 15 12 000
No 74 85 67 700
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 9 7 200
No 76 84 66 900
Can not say 5 7 5 600
Type of municipality (7 class) Greater Helsinki 19 11 8 800
Turku or Tampere 8 4 3 200
Oulu 4 2 1 600
70 000 - 150 000 inhabitants town 13 14 11 200
Urban municipality 27 30 23 900
Conurbation 15 21 16 700
Countryside 13 17 13 500
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 25 19 900
5-6 days a week 4 8 6 400
1-4 days a week 25 41 32 700
Monthly 24 17 13 500
Rarely 24 9 7 200
Never 8 1 800
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 23 18 300
5-6 days a week 6 5 4 000
1-4 days a week 19 17 13 500
Monthly 15 19 15 100
Rarely 23 23 18 300
Never 14 12 9 600
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 28 43 34 300
5-6 days a week 4 4 3 200
1-4 days a week 23 31 24 700
Monthly 14 10 8 000
Rarely 23 9 7 200
Never 8 2 1 600
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 56 44 600
5-6 days a week 10 10 8 000
1-4 days a week 16 12 9 600
Monthly 6 6 4 800
Rarely 9 9 7 200
Never 6 7 5 600
Can not say 1 1 800
The frequency of reading: Free and free delivery newspapers Daily 5 6 4 800
5-6 days a week 4 4 3 200
1-4 days a week 42 55 43 800
Monthly 18 14 11 200
Rarely 22 16 12 800
Never 9 4 3 200
Can not say 1 1 800
The frequency of watching: Free online TV services Daily 16 17 13 500
5-6 days a week 10 9 7 200
1-4 days a week 30 29 23 100
Monthly 23 24 19 100
Rarely 14 12 9 600
Never 6 8 6 400
Can not say 1 2 1 600
The frequency of watching: Pay TV and streaming services Daily 15 11 8 800
5-6 days a week 10 9 7 200
1-4 days a week 22 20 15 900
Monthly 10 9 7 200
Rarely 12 12 9 600
Never 30 39 31 100
Can not say 1 1 800
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 62 49 400
5-6 days a week 10 11 8 800
1-4 days a week 20 14 11 200
Monthly 12 7 5 600
Rarely 11 5 4 000
Never 3 2 1 600
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 50 39 800
5-6 days a week 12 10 8 000
1-4 days a week 23 21 16 700
Monthly 12 8 6 400
Rarely 13 7 5 600
Never 6 5 4 000
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 28 22 300
5-6 days a week 7 10 8 000
1-4 days a week 16 18 14 300
Monthly 13 12 9 600
Rarely 26 22 17 500
Never 16 9 7 200
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 24 19 100
5-6 days a week 9 11 8 800
1-4 days a week 22 20 15 900
Monthly 14 11 8 800
Rarely 22 20 15 900
Never 16 14 11 200
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 2 1 600
5-6 days a week 3 2 1 600
1-4 days a week 10 8 6 400
Monthly 14 9 7 200
Rarely 29 31 24 700
Never 38 47 37 500
Can not say 2 2 1 600
User frequency and following: Social media Daily 59 48 38 300
5-6 days a week 7 10 8 000
1-4 days a week 7 8 6 400
Monthly 3 2 1 600
Rarely 6 9 7 200
Never 17 23 18 300
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 5 4 000
5-6 days a week 6 3 2 400
1-4 days a week 12 8 6 400
Monthly 8 7 5 600
Rarely 21 26 20 700
Never 40 51 40 600
Can not say 1 1 800
User frequency: Instant messaging Daily 69 60 47 800
5-6 days a week 10 12 9 600
1-4 days a week 9 12 9 600
Monthly 3 3 2 400
Rarely 3 4 3 200
Never 6 9 7 200
Can not say 0 0 0
Daily 16 20 15 900
5-6 days a week 6 8 6 400
1-4 days a week 14 12 9 600
Monthly 22 19 15 100
Rarely 35 36 28 700
Never 7 5 4 000
Can not say 0 0 0
Daily 3 2 1 600
5-6 days a week 2 2 1 600
1-4 days a week 4 3 2 400
Monthly 7 6 4 800
Rarely 30 28 22 300
Never 53 58 46 200
Can not say 1 1 800
Daily 6 4 3 200
5-6 days a week 3 3 2 400
1-4 days a week 5 4 3 200
Monthly 8 6 4 800
Rarely 23 23 18 300
Never 55 59 47 000
Can not say 1 0 0
Daily 19 11 8 800
5-6 days a week 9 7 5 600
1-4 days a week 23 23 18 300
Monthly 22 24 19 100
Rarely 18 18 14 300
Never 10 17 13 500
Can not say 0 1 800
Daily 4 3 2 400
5-6 days a week 2 2 1 600
1-4 days a week 7 6 4 800
Monthly 7 5 4 000
Rarely 12 13 10 400
Never 61 64 51 000
Cant say / No answer 7 9 7 200
Daily 41 41 32 700
5-6 days a week 8 8 6 400
1-4 days a week 10 12 9 600
Monthly 6 4 3 200
Rarely 8 7 5 600
Never 22 22 17 500
Cant say / No answer 4 6 4 800
Daily 31 20 15 900
5-6 days a week 6 7 5 600
1-4 days a week 9 11 8 800
Monthly 5 7 5 600
Rarely 10 9 7 200
Never 34 41 32 700
Cant say / No answer 5 7 5 600
Daily 14 4 3 200
5-6 days a week 2 1 800
1-4 days a week 3 2 1 600
Monthly 2 2 1 600
Rarely 5 5 4 000
Never 69 80 63 800
Cant say / No answer 5 7 5 600
Daily 6 4 3 200
5-6 days a week 2 2 1 600
1-4 days a week 5 5 4 000
Monthly 5 4 3 200
Rarely 12 9 7 200
Never 65 70 55 800
Cant say / No answer 5 7 5 600
Daily 10 4 3 200
5-6 days a week 3 2 1 600
1-4 days a week 4 4 3 200
Monthly 3 3 2 400
Rarely 9 7 5 600
Never 68 73 58 200
Cant say / No answer 5 7 5 600
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 12 9 600
Partially agree 44 43 34 300
Partially disagree 31 33 26 300
Completely disagree 10 11 8 800
Can not say 2 2 1 600
I prefer domestic products Completely agree 32 36 28 700
Partially agree 55 54 43 000
Partially disagree 10 9 7 200
Completely disagree 1 1 800
Can not say 1 1 800
I consciously make responsible choices in my consumption Completely agree 19 21 16 700
Partially agree 55 55 43 800
Partially disagree 19 17 13 500
Completely disagree 4 5 4 000
Can not say 3 2 1 600
When shopping, quality is more important to me than price Completely agree 22 21 16 700
Partially agree 57 63 50 200
Partially disagree 17 13 10 400
Completely disagree 2 2 1 600
Can not say 2 2 1 600
I usually choose the cheapest option Completely agree 12 9 7 200
Partially agree 47 51 40 600
Partially disagree 34 34 27 100
Completely disagree 6 5 4 000
Can not say 1 1 800
I often take advantage of discount and campaign prices in my purchases Completely agree 37 35 27 900
Partially agree 51 52 41 400
Partially disagree 9 11 8 800
Completely disagree 2 2 1 600
Can not say 1 1 800
In my circle of friends, I am often the first to try new things Completely agree 6 6 4 800
Partially agree 25 24 19 100
Partially disagree 38 40 31 900
Completely disagree 24 24 19 100
Can not say 7 6 4 800
In my opinion, money is for consumption and not for saving Completely agree 5 6 4 800
Partially agree 35 36 28 700
Partially disagree 46 47 37 500
Completely disagree 11 10 8 000
Can not say 3 2 1 600
I prefer local shops and services Completely agree 27 31 24 700
Partially agree 57 57 45 400
Partially disagree 12 10 8 000
Completely disagree 2 1 800
Can not say 2 1 800
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 3 200
Partially agree 28 26 20 700
Partially disagree 31 33 26 300
Completely disagree 32 32 25 500
Can not say 5 6 4 800
When I want a certain brand of product, the price doesn't matter Completely agree 9 11 8 800
Partially agree 32 35 27 900
Partially disagree 37 34 27 100
Completely disagree 22 20 15 900
Can not say 2 1 800
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 19 15 100
Partially agree 50 52 41 400
Partially disagree 24 22 17 500
Completely disagree 6 6 4 800
Can not say 3 2 1 600
Ecology is an important purchase reason for me Completely agree 16 17 13 500
Partially agree 51 50 39 800
Partially disagree 24 25 19 900
Completely disagree 7 5 4 000
Can not say 3 3 2 400
I prefer well-known brands Completely agree 12 11 8 800
Partially agree 57 62 49 400
Partially disagree 23 21 16 700
Completely disagree 5 5 4 000
Can not say 3 2 1 600
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 11 200
Quite positively 63 68 54 200
Quite negatively 15 12 9 600
Very negative 4 3 2 400
Can not say 5 4 3 200
Magazines Very positive 14 15 12 000
Quite positively 61 66 52 600
Quite negatively 16 13 10 400
Very negative 4 3 2 400
Can not say 6 3 2 400
Free and local newspapers Very positive 24 29 23 100
Quite positively 57 59 47 000
Quite negatively 10 7 5 600
Very negative 3 2 1 600
Can not say 5 3 2 400
Newspaper/Magazine websites or applications Very positive 7 8 6 400
Quite positively 47 46 36 700
Quite negatively 28 27 21 500
Very negative 9 7 5 600
Can not say 8 12 9 600
Social media (Facebook, Instagram etc.) Very positive 6 7 5 600
Quite positively 34 34 27 100
Quite negatively 32 28 22 300
Very negative 16 13 10 400
Can not say 13 18 14 300
Blogs Very positive 4 4 3 200
Quite positively 27 26 20 700
Quite negatively 28 23 18 300
Very negative 15 14 11 200
Can not say 27 33 26 300
Newsletters to email Very positive 2 3 2 400
Quite positively 18 20 15 900
Quite negatively 34 34 27 100
Very negative 43 38 30 300
Can not say 3 5 4 000
Other websites Very positive 4 5 4 000
Quite positively 39 40 31 900
Quite negatively 33 29 23 100
Very negative 13 12 9 600
Can not say 11 15 12 000
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 10 8 000
Quite positively 48 51 40 600
Quite negatively 28 27 21 500
Very negative 13 10 8 000
Can not say 4 2 1 600
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 6 4 800
Quite positively 36 37 29 500
Quite negatively 33 34 27 100
Very negative 19 17 13 500
Can not say 6 6 4 800
Home delivered advertisements and catalogues Very positive 20 24 19 100
Quite positively 47 51 40 600
Quite negatively 16 14 11 200
Very negative 13 8 6 400
Can not say 4 3 2 400
Out-of-home advertising Very positive 12 12 9 600
Quite positively 53 57 45 400
Quite negatively 20 20 15 900
Very negative 7 6 4 800
Can not say 7 5 4 000
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 20 15 900
Partially agree 61 63 50 200
Partially disagree 11 11 8 800
Completely disagree 4 2 1 600
Can not say 7 4 3 200
Completely agree 17 18 14 300
Partially agree 58 61 48 600
Partially disagree 14 13 10 400
Completely disagree 5 3 2 400
Can not say 7 6 4 800
A professional magazine keeps me up to date on professional matters Completely agree 22 25 19 900
Partially agree 48 50 39 800
Partially disagree 12 10 8 000
Completely disagree 5 3 2 400
Can not say 13 11 8 800
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 39 31 100
Partially agree 50 47 37 500
Partially disagree 7 6 4 800
Completely disagree 3 2 1 600
Can not say 9 7 5 600
Finnish magazines offer reliable comparisons and tests Completely agree 16 17 13 500
Partially agree 52 56 44 600
Partially disagree 14 13 10 400
Completely disagree 3 2 1 600
Can not say 15 12 9 600
Finnish magazines offer reliable product recommendations Completely agree 10 12 9 600
Partially agree 54 58 46 200
Partially disagree 18 19 15 100
Completely disagree 3 2 1 600
Can not say 15 10 8 000
Finnish magazines are of high quality Completely agree 22 28 22 300
Partially agree 59 58 46 200
Partially disagree 9 9 7 200
Completely disagree 2 1 800
Can not say 8 4 3 200
I follow important magazines on social media Completely agree 7 6 4 800
Partially agree 25 27 21 500
Partially disagree 25 26 20 700
Completely disagree 34 35 27 900
Can not say 9 6 4 800
I read important magazines from cover to cover Completely agree 18 24 19 100
Partially agree 34 39 31 100
Partially disagree 28 25 19 900
Completely disagree 16 9 7 200
Can not say 5 3 2 400
Ads in magazines make new things familiar Completely agree 10 12 9 600
Partially agree 50 53 42 200
Partially disagree 24 25 19 900
Completely disagree 8 6 4 800
Can not say 8 5 4 000
Completely agree 10 12 9 600
Partially agree 36 36 28 700
Partially disagree 24 21 16 700
Completely disagree 23 24 19 100
Can not say 8 7 5 600
I have purchased products based on the ad in magazine Completely agree 9 11 8 800
Partially agree 36 37 29 500
Partially disagree 26 29 23 100
Completely disagree 22 19 15 100
Can not say 6 5 4 000
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 15 12 000
Partially agree 49 51 40 600
Partially disagree 20 18 14 300
Completely disagree 13 13 10 400
Can not say 5 4 3 200
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 9 7 200
Partially agree 29 32 25 500
Partially disagree 29 29 23 100
Completely disagree 27 26 20 700
Can not say 6 5 4 000
Completely agree 2 1 800
Partially agree 19 13 10 400
Partially disagree 33 33 26 300
Completely disagree 38 43 34 300
Can not say 9 11 8 800
Completely agree 16 19 15 100
Partially agree 40 45 35 900
Partially disagree 23 21 16 700
Completely disagree 12 9 7 200
Can not say 8 5 4 000
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 16 12 800
Newspapers 13 19 15 100
Magazine websites 7 8 6 400
Newspaper websites 8 7 5 600
Blogs 3 1 800
Social media 14 8 6 400
Other websites 42 43 34 300
Television 10 12 9 600
Radio 2 1 800
Direct mail 10 14 11 200
None of these 40 33 26 300
Information sources, consumer electronics and information technology Print magazines 15 20 15 900
Newspapers 18 25 19 900
Magazine websites 10 9 7 200
Newspaper websites 11 10 8 000
Blogs 6 3 2 400
Social media 26 16 12 800
Other websites 49 47 37 500
Television 17 22 17 500
Radio 3 2 1 600
Direct mail 36 45 35 900
None of these 17 17 13 500
Information sources, beauty care and cosmetics Print magazines 18 26 20 700
Newspapers 8 10 8 000
Magazine websites 10 10 8 000
Newspaper websites 6 5 4 000
Blogs 8 5 4 000
Social media 28 17 13 500
Other websites 16 17 13 500
Television 14 17 13 500
Radio 2 2 1 600
Direct mail 17 22 17 500
None of these 45 43 34 300
Information sources, travel Print magazines 16 26 20 700
Newspapers 15 21 16 700
Magazine websites 10 9 7 200
Newspaper websites 10 7 5 600
Blogs 11 7 5 600
Social media 34 25 19 900
Other websites 47 49 39 100
Television 16 21 16 700
Radio 3 4 3 200
Direct mail 9 14 11 200
None of these 27 23 18 300
Information sources, style and fashion Print magazines 23 32 25 500
Newspapers 13 19 15 100
Magazine websites 13 14 11 200
Newspaper websites 8 7 5 600
Blogs 9 6 4 800
Social media 34 22 17 500
Other websites 33 34 27 100
Television 18 21 16 700
Radio 2 1 800
Direct mail 25 32 25 500
None of these 29 27 21 500
Information sources, building and renovating Print magazines 19 27 21 500
Newspapers 15 21 16 700
Magazine websites 9 9 7 200
Newspaper websites 8 9 7 200
Blogs 6 5 4 000
Social media 23 17 13 500
Other websites 32 33 26 300
Television 18 21 16 700
Radio 2 2 1 600
Direct mail 27 35 27 900
None of these 33 28 22 300
Information sources, food, cooking and baking Print magazines 36 49 39 100
Newspapers 26 36 28 700
Magazine websites 22 19 15 100
Newspaper websites 20 16 12 800
Blogs 14 10 8 000
Social media 42 31 24 700
Other websites 33 29 23 100
Television 28 34 27 100
Radio 6 8 6 400
Direct mail 27 35 27 900
None of these 12 10 8 000
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 13 10 400
Newspapers 11 15 12 000
Magazine websites 3 4 3 200
Newspaper websites 6 5 4 000
Blogs 1 1 800
Social media 10 9 7 200
Other websites 25 28 22 300
Television 12 16 12 800
Radio 2 2 1 600
Direct mail 17 23 18 300
None of these 52 44 35 100
Information sources, decorating and furniture purchases Print magazines 23 30 23 900
Newspapers 16 21 16 700
Magazine websites 11 9 7 200
Newspaper websites 8 8 6 400
Blogs 8 5 4 000
Social media 28 18 14 300
Other websites 30 27 21 500
Television 18 22 17 500
Radio 2 1 800
Direct mail 30 38 30 300
None of these 26 23 18 300
Information sources, saving and investing Print magazines 9 12 9 600
Newspapers 11 14 11 200
Magazine websites 7 5 4 000
Newspaper websites 10 8 6 400
Blogs 7 4 3 200
Social media 18 8 6 400
Other websites 30 29 23 100
Television 7 10 8 000
Radio 3 3 2 400
Direct mail 4 4 3 200
None of these 48 49 39 100
Information sources, health and wellbeing products / services Print magazines 14 21 16 700
Newspapers 14 19 15 100
Magazine websites 8 8 6 400
Newspaper websites 8 8 6 400
Blogs 5 4 3 200
Social media 23 17 13 500
Other websites 38 37 29 500
Television 12 15 12 000
Radio 3 2 1 600
Direct mail 16 20 15 900
None of these 37 35 27 900
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 20 15 900
Newspapers 18 26 20 700
Magazine websites 7 8 6 400
Newspaper websites 9 10 8 000
Blogs 5 3 2 400
Social media 24 15 12 000
Other websites 41 37 29 500
Television 14 16 12 800
Radio 2 2 1 600
Direct mail 30 38 30 300
None of these 29 27 21 500
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 34 27 100
Well-being and health 52 61 48 600
Charity work 14 13 10 400
Self development 32 28 22 300
Celebrities 15 10 8 000
Fishing 16 15 12 000
Beauty care and cosmetics 17 13 10 400
Literature 27 31 24 700
Domestic and foreign news 54 54 43 000
Domestic travel 32 33 26 300
Culture 33 31 24 700
Crafts 26 31 24 700
Nature and going outdoor 53 57 45 400
Hunting 10 9 7 200
Style and fashion 22 18 14 300
Music and concerts 37 34 27 100
Going on summer cottage 30 41 32 700
Local affairs 56 66 52 600
Computer/console/mobile playing 17 4 3 200
Politics 41 43 34 300
Gardening and plants 33 51 40 600
Building and renovating 37 68 54 200
Food and drink 40 36 28 700
Cooking, baking, recipes 39 36 28 700
Investment 22 20 15 900
Decorating 30 44 35 100
Economic and finances 35 36 28 700
Science 34 29 23 100
Travelling abroad 35 29 23 100
Sports, exercising 46 48 38 300
Sailing, boating 10 11 8 800
Consumer electronics and information technology 23 18 14 300
Environmental matters 32 31 24 700
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 800
Buying an apartment 10 7 5 600
Home renovation 29 31 24 700
Buying a car 25 25 19 900
Buying a boat 3 3 2 400
None of these 50 51 40 600
Purchases in the last 12 months Furniture and furnishings 42 40 31 900
Repair and construction products 40 47 37 500
Domestic appliances 38 43 34 300
Electronics or IT products 49 46 36 700
Cars 18 16 12 800
Clothing and footwear 82 81 64 600
Eyeglasses, contact lenses or sunglasses 35 39 31 100
Sports clothing, footwear or equipment 60 60 47 800
Saving or investing products or services 26 25 19 900
Cosmetics and beauty products 47 49 39 100
Mobile phones 30 31 24 700
Travels 46 49 39 100
Products and services for health and well-being 60 62 49 400
None of the above 2 1 800
Intentions to purchase within 12 months Furniture and furnishings 29 25 19 900
Repair and construction products 34 38 30 300
Domestic appliances 19 19 15 100
Electronics or IT products 28 24 19 100
Cars 14 14 11 200
Clothing and footwear 64 61 48 600
Eyeglasses, contact lenses or sunglasses 28 28 22 300
Sports clothing, footwear or equipment 43 41 32 700
Saving or investing products or services 21 19 15 100
Cosmetics and beauty products 38 37 29 500
Mobile phones 16 17 13 500
Travels 44 45 35 900
Products and services for health and well-being 48 50 39 800
None of the above 7 6 4 800
Will consider switching over the next 12 months Bank 7 7 5 600
Insurance company 10 9 7 200
electric company 20 21 16 700
Internet Connection 9 7 5 600
Phone-subscription 13 11 8 800
None of the above 46 48 38 300
Can not say 19 20 15 900
Uses of extra money Magazines, books, movies 17 16 12 800
Eating, drinking, partying in a restaurant 34 27 21 500
Exercise hobbies and equipment 27 24 19 100
Cultural events (e.g. concerts, theater, festivals) 35 34 27 100
Renovation, decoration 24 28 22 300
Health services and one's own well-being 22 24 19 100
Travelling 42 45 35 900
Entertainment electronics and information technology equipment, mobile phones 15 9 7 200
Clothes, shoes and bags 23 19 15 100
Home services (cleaning and other housekeeping services) 6 6 4 800
Car, boat, motorcycle 12 12 9 600
Cosmetics and beauty care 11 8 6 400
Saving, investing 46 44 35 100
Other 8 7 5 600
There is no extra money after mandatory expenses 7 5 4 000
Can not say 3 3 2 400
Source: NRS 2024

Online & social media

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024

Contact info

Media sales
  • A-lehdet Oy
  • Risto Rytin tie 33
  • 00081 Helsinki
  • yritysasiakkaat@a-lehdet.fi
  • www.a-lehdet.fi

  • Mediamyynti A-lehdet
  • yritysasiakkaat@a-lehdet.fi
Media

Publisher

  • A-lehdet Oy

Publisher

  • A-lehdet Oy

Päätoimittaja

  • Jenny Brandt
 

Address

  • Risto Rytin tie 33
  • Helsinki

Postal address

  • 00081 A-LEHDET

Phone

  • +358 9 75 961

Email

  • meidantalo@a-lehdet.fi