Me Naiset
Me Naiset offers inspiration and good mood in the midst of a rush. The magazine is a sure choice when you want to have a good time, relax and immerse yourself in people's stories. Every week, Me Naiset has a good-natured and insightful read: the magazine is the first to tell you about the most interesting topics, phenomena and trends.
Me Naiset is involved in every turn of a woman's life. With the help of useful tips from Me Naiset, you can find more time, freedom, ease and comprehensive well-being in your everyday life. Me Naiset tells you about trends, gives the best shopping tips and tests new products that suit every purse. Every week, the magazine contains the thoughts of interesting ordinary women and people familiar with the public eye, as well as stories from the world of fashion, beauty, food, travel, interior decoration and well-being, as well as human relations. Me Naiset also tells encouragingly how many ways you can live your own life and realize your dreams both at work and in your free time.
Me Naiset reaches women of all ages: they are united by a curious, exuberant and inquisitive attitude to life instead of age. The readers of Me Naiset are active and interested in the world, they are happy to try new trends and products. Life is a pleasure for them, whether it's shopping, self-development, travel, their own well-being or even relationships.
Issues per year
52 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2024 | 15.12.2023 | 20.12.2023 | FEELING GOOD: Towards feeling better. FASHION: Sports fashion for many sports. |
| 2 | 10.1.2024 | 22.12.2023 | 29.12.2023 | BIG FOOD ISSUE: Food trends for 2024. BEAUTY: Makeup trends. |
| 3 | 17.1.2024 | 3.1.2024 | 8.1.2024 | JOURNEY: Small breaks in spring. MONEY: Take control of your own finances. |
| 4 | 24.1.2024 | 10.1.2024 | 15.1.2024 | BEAUTY: Hair trends 2024. INTERIOR DESIGN: decoration dreams. |
| 5 | 31.1.2024 | 17.1.2024 | 22.1.2024 | FASHION AND BEAUTY from the supermarket. FEEL GOOD: Get rid of body jams. |
| 6 | 7.2.2024 | 24.1.2024 | 29.1.2024 | BEAUTY: Spring beauty trends. FASHION: Clothing for all winter weather. |
| 7 | 14.2.2024 | 31.1.2024 | 5.2.2024 | LOVE EXTRA: well-being, relationships, food. Valentine's Day horoscope. |
| 8 | 21.2.2024 | 7.2.2024 | 12.2.2024 | FASHION NUMBER: All about spring fashion: clothes, shoes and accessories. FOOD: New ideas for savory pies. |
| 9 | 28.2.2024 | 14.2.2024 | 19.2.2024 | FEELING GOOD: Towards a better balance. JOURNEY: New nearby destinations. |
| 10 | 6.3.2024 | 21.2.2024 | 26.2.2024 | FOOD: Everyday saviors, cook easy and affordable. MONEY: Dreams come true. |
| 11 | 13.3.2024 | 28.2.2024 | 4.3.2024 | DÉCOR: Cheer up your home, spring trends. BEAUTY: What's new in skincare. |
| 12 | 20.3.2024 | 6.3.2024 | 11.3.2024 | FOOD: The most wonderful foods and wines of Easter. FASHION: Colors of the season. |
| 13 | 27.3.2024 | 13.3.2024 | 18.3.2024 | JACKETS: Spring's big jacket extra. BEAUTY: The best sunscreens. |
| 14 | 3.4.2024 | 18.3.2024 | 21.3.2024 | TRAVEL: Summer trips and dream holidays. FOOD: A taste journey out into the world. |
| 15 | 10.4.2024 | 25.3.2024 | 28.3.2024 | BEAUTY: Gentle hair care. FEEL GOOD: Take a walk and run to get yourself in shape. |
| 16 | 17.4.2024 | 3.4.2024 | 8.4.2024 | FASHION &; BEAUTY: Good bargains for little money. CARS: Car buyer's guide. |
| 17 | 24.4.2024 | 10.4.2024 | 15.4.2024 | FOOD: The most wonderful delicacies of the May Day picnic. MONEY: Get your home paperwork in order. |
| 18 | 30.4.2024 | 16.4.2024 | 19.4.2024 | SPRING's GREAT BEAUTY EXTRA: Trusted products for skin and hair. DECORATION: Ideas for garden and balcony. |
| 19 | 8.5.2024 | 23.4.2024 | 26.4.2024 | FABULOUS PARTY FASHION: Clothes, accessories and makeup. BEAUTY: The loveliest new fragrances. |
| 20 | 15.5.2024 | 30.4.2024 | 6.5.2024 | SPRING PARTY: Food, drinks & table setting – trends and ideas. FASHION: The best clothes for hot days. |
| 21 | 22.5.2024 | 7.5.2024 | 13.5.2024 | FASHION: Best swimwear. FEEL GOOD: Ways to manage stress. |
| 22 | 29.5.2024 | 15.5.2024 | 20.5.2024 | TRAVEL: Inspiration for summer travel. BOOKS: The most entertaining holiday books. |
| 23 | 5.6.2024 | 22.5.2024 | 27.5.2024 | GRILL EXTRA: The most delicious recipes. FASHION: Summer shoes for every taste. |
| 24 | 12.6.2024 | 29.5.2024 | 3.6.2024 | MIDSUMMER FOOD: Midsummer's most wonderful recipes and drinks. BEAUTY: New trends in hair removal. |
| 25 | 19.6.2024 | 5.6.2024 | 10.6.2024 | FASHION: The most beautiful summer dresses. Love horoscope. |
| 26 | 26.6.2024 | 11.6.2024 | 14.6.2024 | FEEL GOOD & TRAVEL: Make the most of summer. FOOD: Easy cottage delicacies. |
| 27 | 3.7.2024 | 18.6.2024 | 24.6.2024 | FOOD: Seasonal berry desserts. INTERIOR: Small purchases bring a new look to your home. SUMMER SUPPLEMENT. |
| 28 | 10.7.2024 | 26.6.2024 | 1.7.2024 | BEAUTY: The best in affordable cosmetics. FOOD: Summer salads. SUMMER SUPPLEMENT. |
| 29 | 17.7.2024 | 3.7.2024 | 8.7.2024 | FEELING GOOD: Enjoyment & pampering. BEAUTY: Body care novelties. SUMMER SUPPLEMENT. |
| 30 | 24.7.2024 | 10.7.2024 | 15.7.2024 | BEAUTY: Practical tips for a hairdressing visit. FOOD: The best summer pasta. SUMMER SUPPLEMENT. |
| 31 | 31.7.2024 | 17.7.2024 | 22.7.2024 | FASHION: Go-to outfits for everyone. FEEL GOOD: Make your relationship better. |
| 32 | 7.8.2024 | 24.7.2024 | 29.7.2024 | MONEY: Shape up your wallet. BEAUTY: Makeup bag pick-me-up. |
| 33 | 14.8.2024 | 31.7.2024 | 5.8.2024 | BIG FASHION ISSUE: Autumn trends and the loveliest novelties. FOOD: Delicious forest mushrooms. |
| 34 | 21.8.2024 | 7.8.2024 | 12.8.2024 | INTERIOR DESIGN: Ideas for a home that looks like you. TRIP: Tips for a weekend getaway. |
| 35 | 28.8.2024 | 14.8.2024 | 19.8.2024 | FASHION: Jeans buying guide. BEAUTY: Relief from skin problems. |
| 36 | 4.9.2024 | 21.8.2024 | 26.8.2024 | AUTUMN's GREAT FOOD EXTRA: Inspiring recipes for everyday life. FEELING GOOD: The abc of good sleep. |
| 37 | 11.9.2024 | 28.8.2024 | 2.9.2024 | BEAUTY: The best of domestic cosmetics. FEEL GOOD: Take care of your memory. |
| 38 | 18.9.2024 | 4.9.2024 | 9.9.2024 | TRAVEL: Tips for a domestic holiday. BEAUTY: Luxury cosmetics finds. |
| 39 | 25.9.2024 | 11.9.2024 | 16.9.2024 | COATS: Big winter coat extra. DÉCOR: New ideas for the bedroom. |
| 40 | 2.10.2024 | 18.9.2024 | 23.9.2024 | FEEL GOOD: Feel-good routines. BEAUTY: Pro tips for easy beauty care. |
| 41 | 9.10.2024 | 25.9.2024 | 30.9.2024 | FASHION: The most beautiful lingerie for everyone. BOOK EXTRA: The most anticipated novels of the season. |
| 42 | 16.10.2024 | 2.10.2024 | 7.10.2024 | FOOD: Delicious treats for the weekend. FEEL GOOD: Dental well-being. |
| 43 | 23.10.2024 | 9.10.2024 | 14.10.2024 | FASHION: Champions of affordable and sustainable fashion. DÉCOR: Tips for home storage solutions. |
| 44 | 30.10.2024 | 16.10.2024 | 21.10.2024 | THE FESTIVE SEASON BEGINS! Fashion and beauty. Treats and drinks. |
| 45 | 6.11.2024 | 23.10.2024 | 28.10.2024 | BEAUTY: Bargains in affordable cosmetics. FASHION: Stylish winter boots for everyone. |
| 46 | 13.11.2024 | 30.10.2024 | 4.11.2024 | FEEL GOOD: More power! Exercise & nutrition. FOOD: Foods that do good at a low cost. |
| 47 | 20.11.2024 | 6.11.2024 | 11.11.2024 | FOOD: Over-the-top chocolate treats. Gloggs. TRAVEL: Budget travel dreams. |
| 48 | 27.11.2024 | 13.11.2024 | 18.11.2024 | BEAUTY: The best beauty products of the year. FASHION: The sweetest knitwear. |
| 49 | 4.12.2024 | 20.11.2024 | 25.11.2024 | GREAT GIFT EXTRA: Tips for Christmas gifts. BOOKS: Christmas gift novels. |
| 50 | 11.12.2024 | 26.11.2024 | 29.11.2024 | FOOD: The best ideas for the Christmas table and drinks. FEELING GOOD: The abc of interpersonal skills. |
| 51 | 18.12.2024 | 3.12.2024 | 9.12.2024 | PARTY: Lovely party outfits and easy party makeup. Annual horoscope 2025. |
| 52 | 27.12.2024 | 9.12.2024 | 12.12.2024 | TRENDS 2025: What's new next year? FOOD: Quick treats for the New Year. |
| 1 | 31.12.2024 | 13.12.2024 | 18.12.2024 | FEELING GOOD: Towards feeling better. FASHION: Sports fashion for everyone. |
Ei aikatauluja vuodelle 2025.
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 18 202 € | In addition to print ad, 104.000 digital impressions on is.fi/menaiset. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 20 938 € | In addition to print ad, 104.000 digital impressions on is.fi/menaiset. |
| 2/1 monikanavainen landscape | 2. Spread | 460 x 297 mm | 5 mm | 20 034 € | In addition to print ad, 104,000 digital impressions on is.fi/menaiset. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 9 288 € | In addition to print ad, 104.000 digital impressions on is.fi/menaiset. |
| 1/1 monikanavainen portrait | 2. Cover | 230 x 297 mm | 5 mm | 10 286 € | In addition to print ad, 104.000 digital impressions on is.fi/menaiset. |
| 1/1 monikanavainen portrait | 3. Cover | 230 x 297 mm | 5 mm | 10 286 € | In addition to print ad, 104.000 digital impressions on is.fi/menaiset. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 7 802 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 6 167 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 6 167 € | |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 5 314 € | |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 5 314 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 4 474 € | |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 4 474 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 4 474 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
https://media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Prices valid until 31.12.2024 |
|---|
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
https://media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x400 px | 37 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 7 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 37 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 48 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 48 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 48 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 22 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 48 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
Prices valid until 31.12.2024 |
|---|
Readers
Readers
88 400
Total reach
1 083 400
How many times read
1,9
Minutes of reading
58 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 91 | 80 400 |
| Men | 49 | 9 | 8 000 | |
| Native language | Finnish | 95 | 96 | 84 900 |
| Swedish | 5 | 4 | 3 500 | |
| Age | 15-24 y | 13 | 7 | 6 200 |
| 25-34 y | 14 | 7 | 6 200 | |
| 35-44 y | 14 | 11 | 9 700 | |
| 45-54 y | 14 | 18 | 15 900 | |
| 55-64 y | 16 | 18 | 15 900 | |
| 65+ y | 30 | 39 | 34 500 | |
| Gender + age | Female 15-29 years | 10 | 8 | 7 100 |
| Female 30-49 years | 14 | 22 | 19 400 | |
| Female 50+ years | 28 | 61 | 53 900 | |
| Male 15-29 years | 10 | 2 | 1 800 | |
| Male 30-49 years | 15 | 1 | 900 | |
| Male 50+ years | 24 | 6 | 5 300 | |
| Household position | Lives at home with parents | 7 | 4 | 3 500 |
| Lives alone | 29 | 31 | 27 400 | |
| Lives with spouse | 36 | 36 | 31 800 | |
| Lives with spouse and children | 24 | 24 | 21 200 | |
| Single parent | 3 | 3 | 2 700 | |
| Other | 3 | 2 | 1 800 | |
| Grandchildren under 18 years of age | Yes | 20 | 28 | 24 800 |
| No | 39 | 47 | 41 500 | |
| No answer (under 45 year olds) | 41 | 25 | 22 100 | |
| Education | Elementary school | 5 | 5 | 4 400 |
| Secondary school | 6 | 9 | 8 000 | |
| Vocational | 28 | 26 | 23 000 | |
| High school | 14 | 8 | 7 100 | |
| University of Applied Sciences | 20 | 21 | 18 600 | |
| University | 26 | 30 | 26 500 | |
| Something else | 2 | 1 | 900 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 84 000 |
| No | 7 | 4 | 3 500 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 68 | 77 | 68 100 |
| No | 32 | 23 | 20 300 | |
| Size of the household | 1 pers | 29 | 30 | 26 500 |
| 2 pers | 38 | 39 | 34 500 | |
| 3 pers | 14 | 12 | 10 600 | |
| 4 pers | 12 | 13 | 11 500 | |
| 5+ pers | 7 | 6 | 5 300 | |
| Household income (gross) | Below 20 000 € /y | 11 | 9 | 8 000 |
| 20 000 - 35 000 € /y | 18 | 20 | 17 700 | |
| 35 001 - 50 000 € /y | 19 | 19 | 16 800 | |
| 50 001 - 85 000 € /y | 21 | 20 | 17 700 | |
| 85 001 - 100 000 € /y | 8 | 7 | 6 200 | |
| Over 100 000 € /y | 10 | 12 | 10 600 | |
| Dont want to tell | 5 | 8 | 7 100 | |
| Cant say / No answer | 8 | 6 | 5 300 | |
| Family with kids | Yes | 32 | 31 | 27 400 |
| No | 68 | 69 | 61 000 | |
| 13 | 13 | 11 500 | ||
| 13 | 13 | 11 500 | ||
| 5 | 3 | 2 700 | ||
| 1 | 1 | 900 | ||
| 1 | 1 | 900 | ||
| 68 | 69 | 61 000 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 13 | 11 500 |
| Dog | 26 | 23 | 20 300 | |
| Some other pet | 5 | 5 | 4 400 | |
| No pets | 60 | 65 | 57 500 | |
| Health services used in the household | Public health services | 85 | 86 | 76 000 |
| Employer - funded health care services | 50 | 46 | 40 700 | |
| Private, self-funded healthcare services | 38 | 45 | 39 800 | |
| Private health insurance services | 24 | 22 | 19 400 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 1 | 900 | |
| Housing | Apartment | 32 | 31 | 27 400 |
| Row house or semi-detached house | 15 | 17 | 15 000 | |
| Detached house | 47 | 46 | 40 700 | |
| Farm | 5 | 5 | 4 400 | |
| Something else | 1 | 1 | 900 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 80 | 70 700 |
| Rented residence | 19 | 16 | 14 100 | |
| Right of residence apartment | 2 | 2 | 1 800 | |
| Something else | 1 | 2 | 1 800 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 44 | 38 900 |
| No | 58 | 55 | 48 600 | |
| Can not say | 1 | 1 | 900 | |
| Number of cars in household | One car | 46 | 51 | 45 100 |
| Two cars | 31 | 27 | 23 900 | |
| Three or more cars | 10 | 7 | 6 200 | |
| No car | 14 | 16 | 14 100 | |
| Type of car, if buying now | New | 21 | 22 | 19 400 |
| Used | 68 | 63 | 55 700 | |
| Company car | 4 | 3 | 2 700 | |
| Leasing (personal) | 8 | 8 | 7 100 | |
| Shared car | 3 | 3 | 2 700 | |
| Doesn't use a car | 9 | 11 | 9 700 | |
| Can not say | 5 | 6 | 5 300 | |
| Advertising ban at the door / mailbox | Yes | 26 | 24 | 21 200 |
| No | 74 | 76 | 67 200 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 8 | 7 100 |
| No | 76 | 85 | 75 100 | |
| Can not say | 5 | 7 | 6 200 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 25 | 22 100 |
| Turku or Tampere | 8 | 8 | 7 100 | |
| Oulu | 4 | 2 | 1 800 | |
| 70 000 - 150 000 inhabitants town | 13 | 16 | 14 100 | |
| Urban municipality | 27 | 25 | 22 100 | |
| Conurbation | 15 | 13 | 11 500 | |
| Countryside | 13 | 10 | 8 800 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 26 | 23 000 |
| 5-6 days a week | 4 | 6 | 5 300 | |
| 1-4 days a week | 25 | 45 | 39 800 | |
| Monthly | 24 | 16 | 14 100 | |
| Rarely | 24 | 6 | 5 300 | |
| Never | 8 | 1 | 900 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 22 | 19 400 |
| 5-6 days a week | 6 | 7 | 6 200 | |
| 1-4 days a week | 19 | 22 | 19 400 | |
| Monthly | 15 | 15 | 13 300 | |
| Rarely | 23 | 21 | 18 600 | |
| Never | 14 | 13 | 11 500 | |
| Can not say | 1 | 1 | 900 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 43 | 38 000 |
| 5-6 days a week | 4 | 4 | 3 500 | |
| 1-4 days a week | 23 | 28 | 24 800 | |
| Monthly | 14 | 11 | 9 700 | |
| Rarely | 23 | 12 | 10 600 | |
| Never | 8 | 2 | 1 800 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 57 | 50 400 |
| 5-6 days a week | 10 | 8 | 7 100 | |
| 1-4 days a week | 16 | 15 | 13 300 | |
| Monthly | 6 | 7 | 6 200 | |
| Rarely | 9 | 7 | 6 200 | |
| Never | 6 | 6 | 5 300 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 5 300 |
| 5-6 days a week | 4 | 4 | 3 500 | |
| 1-4 days a week | 42 | 47 | 41 500 | |
| Monthly | 18 | 15 | 13 300 | |
| Rarely | 22 | 23 | 20 300 | |
| Never | 9 | 5 | 4 400 | |
| Can not say | 1 | 1 | 900 | |
| The frequency of watching: Free online TV services | Daily | 16 | 18 | 15 900 |
| 5-6 days a week | 10 | 12 | 10 600 | |
| 1-4 days a week | 30 | 29 | 25 600 | |
| Monthly | 23 | 20 | 17 700 | |
| Rarely | 14 | 14 | 12 400 | |
| Never | 6 | 7 | 6 200 | |
| Can not say | 1 | 1 | 900 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 13 | 11 500 |
| 5-6 days a week | 10 | 8 | 7 100 | |
| 1-4 days a week | 22 | 20 | 17 700 | |
| Monthly | 10 | 10 | 8 800 | |
| Rarely | 12 | 14 | 12 400 | |
| Never | 30 | 35 | 30 900 | |
| Can not say | 1 | 1 | 900 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 55 | 48 600 |
| 5-6 days a week | 10 | 10 | 8 800 | |
| 1-4 days a week | 20 | 18 | 15 900 | |
| Monthly | 12 | 9 | 8 000 | |
| Rarely | 11 | 8 | 7 100 | |
| Never | 3 | 2 | 1 800 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 39 | 34 500 |
| 5-6 days a week | 12 | 15 | 13 300 | |
| 1-4 days a week | 23 | 23 | 20 300 | |
| Monthly | 12 | 9 | 8 000 | |
| Rarely | 13 | 10 | 8 800 | |
| Never | 6 | 5 | 4 400 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 26 | 23 000 |
| 5-6 days a week | 7 | 10 | 8 800 | |
| 1-4 days a week | 16 | 16 | 14 100 | |
| Monthly | 13 | 9 | 8 000 | |
| Rarely | 26 | 25 | 22 100 | |
| Never | 16 | 14 | 12 400 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 15 | 13 300 |
| 5-6 days a week | 9 | 8 | 7 100 | |
| 1-4 days a week | 22 | 23 | 20 300 | |
| Monthly | 14 | 12 | 10 600 | |
| Rarely | 22 | 22 | 19 400 | |
| Never | 16 | 20 | 17 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 5 | 4 | 3 500 |
| 5-6 days a week | 3 | 4 | 3 500 | |
| 1-4 days a week | 10 | 9 | 8 000 | |
| Monthly | 14 | 12 | 10 600 | |
| Rarely | 29 | 29 | 25 600 | |
| Never | 38 | 40 | 35 400 | |
| Can not say | 2 | 3 | 2 700 | |
| User frequency and following: Social media | Daily | 59 | 62 | 54 800 |
| 5-6 days a week | 7 | 8 | 7 100 | |
| 1-4 days a week | 7 | 6 | 5 300 | |
| Monthly | 3 | 2 | 1 800 | |
| Rarely | 6 | 5 | 4 400 | |
| Never | 17 | 17 | 15 000 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 11 | 9 700 |
| 5-6 days a week | 6 | 4 | 3 500 | |
| 1-4 days a week | 12 | 12 | 10 600 | |
| Monthly | 8 | 8 | 7 100 | |
| Rarely | 21 | 22 | 19 400 | |
| Never | 40 | 43 | 38 000 | |
| Can not say | 1 | 1 | 900 | |
| User frequency: Instant messaging | Daily | 69 | 66 | 58 300 |
| 5-6 days a week | 10 | 12 | 10 600 | |
| 1-4 days a week | 9 | 9 | 8 000 | |
| Monthly | 3 | 3 | 2 700 | |
| Rarely | 3 | 3 | 2 700 | |
| Never | 6 | 8 | 7 100 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 26 | 23 000 | |
| 5-6 days a week | 6 | 7 | 6 200 | |
| 1-4 days a week | 14 | 15 | 13 300 | |
| Monthly | 22 | 19 | 16 800 | |
| Rarely | 35 | 27 | 23 900 | |
| Never | 7 | 6 | 5 300 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 4 | 3 500 | |
| 5-6 days a week | 2 | 2 | 1 800 | |
| 1-4 days a week | 4 | 3 | 2 700 | |
| Monthly | 7 | 7 | 6 200 | |
| Rarely | 30 | 28 | 24 800 | |
| Never | 53 | 56 | 49 500 | |
| Can not say | 1 | 1 | 900 | |
| Daily | 6 | 9 | 8 000 | |
| 5-6 days a week | 3 | 3 | 2 700 | |
| 1-4 days a week | 5 | 4 | 3 500 | |
| Monthly | 8 | 8 | 7 100 | |
| Rarely | 23 | 23 | 20 300 | |
| Never | 55 | 53 | 46 900 | |
| Can not say | 1 | 1 | 900 | |
| Daily | 19 | 9 | 8 000 | |
| 5-6 days a week | 9 | 4 | 3 500 | |
| 1-4 days a week | 23 | 20 | 17 700 | |
| Monthly | 22 | 24 | 21 200 | |
| Rarely | 18 | 27 | 23 900 | |
| Never | 10 | 16 | 14 100 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 4 | 3 500 | |
| 5-6 days a week | 2 | 2 | 1 800 | |
| 1-4 days a week | 7 | 6 | 5 300 | |
| Monthly | 7 | 7 | 6 200 | |
| Rarely | 12 | 12 | 10 600 | |
| Never | 61 | 60 | 53 000 | |
| Cant say / No answer | 7 | 9 | 8 000 | |
| Daily | 41 | 51 | 45 100 | |
| 5-6 days a week | 8 | 9 | 8 000 | |
| 1-4 days a week | 10 | 8 | 7 100 | |
| Monthly | 6 | 5 | 4 400 | |
| Rarely | 8 | 6 | 5 300 | |
| Never | 22 | 16 | 14 100 | |
| Cant say / No answer | 4 | 6 | 5 300 | |
| Daily | 31 | 34 | 30 100 | |
| 5-6 days a week | 6 | 6 | 5 300 | |
| 1-4 days a week | 9 | 8 | 7 100 | |
| Monthly | 5 | 5 | 4 400 | |
| Rarely | 10 | 10 | 8 800 | |
| Never | 34 | 31 | 27 400 | |
| Cant say / No answer | 5 | 6 | 5 300 | |
| Daily | 14 | 10 | 8 800 | |
| 5-6 days a week | 2 | 1 | 900 | |
| 1-4 days a week | 3 | 2 | 1 800 | |
| Monthly | 2 | 2 | 1 800 | |
| Rarely | 5 | 6 | 5 300 | |
| Never | 69 | 73 | 64 500 | |
| Cant say / No answer | 5 | 7 | 6 200 | |
| Daily | 6 | 4 | 3 500 | |
| 5-6 days a week | 2 | 2 | 1 800 | |
| 1-4 days a week | 5 | 4 | 3 500 | |
| Monthly | 5 | 4 | 3 500 | |
| Rarely | 12 | 12 | 10 600 | |
| Never | 65 | 68 | 60 100 | |
| Cant say / No answer | 5 | 6 | 5 300 | |
| Daily | 10 | 6 | 5 300 | |
| 5-6 days a week | 3 | 2 | 1 800 | |
| 1-4 days a week | 4 | 4 | 3 500 | |
| Monthly | 3 | 3 | 2 700 | |
| Rarely | 9 | 9 | 8 000 | |
| Never | 68 | 70 | 61 900 | |
| Cant say / No answer | 5 | 6 | 5 300 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 16 | 14 100 |
| Partially agree | 44 | 46 | 40 700 | |
| Partially disagree | 31 | 25 | 22 100 | |
| Completely disagree | 10 | 11 | 9 700 | |
| Can not say | 2 | 2 | 1 800 | |
| I prefer domestic products | Completely agree | 32 | 34 | 30 100 |
| Partially agree | 55 | 55 | 48 600 | |
| Partially disagree | 10 | 9 | 8 000 | |
| Completely disagree | 1 | 1 | 900 | |
| Can not say | 1 | 1 | 900 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 21 | 18 600 |
| Partially agree | 55 | 59 | 52 200 | |
| Partially disagree | 19 | 15 | 13 300 | |
| Completely disagree | 4 | 3 | 2 700 | |
| Can not say | 3 | 3 | 2 700 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 20 | 17 700 |
| Partially agree | 57 | 60 | 53 000 | |
| Partially disagree | 17 | 16 | 14 100 | |
| Completely disagree | 2 | 2 | 1 800 | |
| Can not say | 2 | 2 | 1 800 | |
| I usually choose the cheapest option | Completely agree | 12 | 11 | 9 700 |
| Partially agree | 47 | 47 | 41 500 | |
| Partially disagree | 34 | 36 | 31 800 | |
| Completely disagree | 6 | 6 | 5 300 | |
| Can not say | 1 | 1 | 900 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 39 | 34 500 |
| Partially agree | 51 | 50 | 44 200 | |
| Partially disagree | 9 | 8 | 7 100 | |
| Completely disagree | 2 | 2 | 1 800 | |
| Can not say | 1 | 1 | 900 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 5 | 4 400 |
| Partially agree | 25 | 22 | 19 400 | |
| Partially disagree | 38 | 39 | 34 500 | |
| Completely disagree | 24 | 28 | 24 800 | |
| Can not say | 7 | 7 | 6 200 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 3 500 |
| Partially agree | 35 | 32 | 28 300 | |
| Partially disagree | 46 | 49 | 43 300 | |
| Completely disagree | 11 | 12 | 10 600 | |
| Can not say | 3 | 3 | 2 700 | |
| I prefer local shops and services | Completely agree | 27 | 33 | 29 200 |
| Partially agree | 57 | 56 | 49 500 | |
| Partially disagree | 12 | 9 | 8 000 | |
| Completely disagree | 2 | 2 | 1 800 | |
| Can not say | 2 | 1 | 900 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 2 700 |
| Partially agree | 28 | 28 | 24 800 | |
| Partially disagree | 31 | 29 | 25 600 | |
| Completely disagree | 32 | 35 | 30 900 | |
| Can not say | 5 | 6 | 5 300 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 10 | 8 800 |
| Partially agree | 32 | 29 | 25 600 | |
| Partially disagree | 37 | 40 | 35 400 | |
| Completely disagree | 22 | 20 | 17 700 | |
| Can not say | 2 | 1 | 900 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 20 | 17 700 |
| Partially agree | 50 | 55 | 48 600 | |
| Partially disagree | 24 | 19 | 16 800 | |
| Completely disagree | 6 | 4 | 3 500 | |
| Can not say | 3 | 2 | 1 800 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 17 | 15 000 |
| Partially agree | 51 | 56 | 49 500 | |
| Partially disagree | 24 | 18 | 15 900 | |
| Completely disagree | 7 | 5 | 4 400 | |
| Can not say | 3 | 4 | 3 500 | |
| I prefer well-known brands | Completely agree | 12 | 11 | 9 700 |
| Partially agree | 57 | 58 | 51 300 | |
| Partially disagree | 23 | 20 | 17 700 | |
| Completely disagree | 5 | 7 | 6 200 | |
| Can not say | 3 | 4 | 3 500 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 16 | 14 100 |
| Quite positively | 63 | 64 | 56 600 | |
| Quite negatively | 15 | 14 | 12 400 | |
| Very negative | 4 | 2 | 1 800 | |
| Can not say | 5 | 4 | 3 500 | |
| Magazines | Very positive | 14 | 18 | 15 900 |
| Quite positively | 61 | 60 | 53 000 | |
| Quite negatively | 16 | 14 | 12 400 | |
| Very negative | 4 | 3 | 2 700 | |
| Can not say | 6 | 5 | 4 400 | |
| Free and local newspapers | Very positive | 24 | 27 | 23 900 |
| Quite positively | 57 | 58 | 51 300 | |
| Quite negatively | 10 | 7 | 6 200 | |
| Very negative | 3 | 2 | 1 800 | |
| Can not say | 5 | 6 | 5 300 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 9 | 8 000 |
| Quite positively | 47 | 47 | 41 500 | |
| Quite negatively | 28 | 26 | 23 000 | |
| Very negative | 9 | 7 | 6 200 | |
| Can not say | 8 | 11 | 9 700 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 9 | 8 000 |
| Quite positively | 34 | 33 | 29 200 | |
| Quite negatively | 32 | 32 | 28 300 | |
| Very negative | 16 | 11 | 9 700 | |
| Can not say | 13 | 16 | 14 100 | |
| Blogs | Very positive | 4 | 6 | 5 300 |
| Quite positively | 27 | 27 | 23 900 | |
| Quite negatively | 28 | 27 | 23 900 | |
| Very negative | 15 | 11 | 9 700 | |
| Can not say | 27 | 30 | 26 500 | |
| Newsletters to email | Very positive | 2 | 2 | 1 800 |
| Quite positively | 18 | 20 | 17 700 | |
| Quite negatively | 34 | 35 | 30 900 | |
| Very negative | 43 | 39 | 34 500 | |
| Can not say | 3 | 4 | 3 500 | |
| Other websites | Very positive | 4 | 5 | 4 400 |
| Quite positively | 39 | 36 | 31 800 | |
| Quite negatively | 33 | 35 | 30 900 | |
| Very negative | 13 | 11 | 9 700 | |
| Can not say | 11 | 14 | 12 400 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 8 | 7 100 |
| Quite positively | 48 | 50 | 44 200 | |
| Quite negatively | 28 | 29 | 25 600 | |
| Very negative | 13 | 10 | 8 800 | |
| Can not say | 4 | 3 | 2 700 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 6 | 5 300 |
| Quite positively | 36 | 35 | 30 900 | |
| Quite negatively | 33 | 37 | 32 700 | |
| Very negative | 19 | 16 | 14 100 | |
| Can not say | 6 | 7 | 6 200 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 23 | 20 300 |
| Quite positively | 47 | 47 | 41 500 | |
| Quite negatively | 16 | 16 | 14 100 | |
| Very negative | 13 | 9 | 8 000 | |
| Can not say | 4 | 5 | 4 400 | |
| Out-of-home advertising | Very positive | 12 | 13 | 11 500 |
| Quite positively | 53 | 53 | 46 900 | |
| Quite negatively | 20 | 17 | 15 000 | |
| Very negative | 7 | 6 | 5 300 | |
| Can not say | 7 | 11 | 9 700 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 23 | 20 300 |
| Partially agree | 61 | 63 | 55 700 | |
| Partially disagree | 11 | 8 | 7 100 | |
| Completely disagree | 4 | 3 | 2 700 | |
| Can not say | 7 | 5 | 4 400 | |
| Completely agree | 17 | 22 | 19 400 | |
| Partially agree | 58 | 61 | 53 900 | |
| Partially disagree | 14 | 11 | 9 700 | |
| Completely disagree | 5 | 3 | 2 700 | |
| Can not say | 7 | 4 | 3 500 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 21 | 18 600 |
| Partially agree | 48 | 49 | 43 300 | |
| Partially disagree | 12 | 11 | 9 700 | |
| Completely disagree | 5 | 5 | 4 400 | |
| Can not say | 13 | 14 | 12 400 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 30 | 26 500 |
| Partially agree | 50 | 51 | 45 100 | |
| Partially disagree | 7 | 7 | 6 200 | |
| Completely disagree | 3 | 2 | 1 800 | |
| Can not say | 9 | 10 | 8 800 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 14 | 12 400 |
| Partially agree | 52 | 53 | 46 900 | |
| Partially disagree | 14 | 14 | 12 400 | |
| Completely disagree | 3 | 3 | 2 700 | |
| Can not say | 15 | 16 | 14 100 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 10 | 8 800 |
| Partially agree | 54 | 55 | 48 600 | |
| Partially disagree | 18 | 17 | 15 000 | |
| Completely disagree | 3 | 3 | 2 700 | |
| Can not say | 15 | 16 | 14 100 | |
| Finnish magazines are of high quality | Completely agree | 22 | 24 | 21 200 |
| Partially agree | 59 | 63 | 55 700 | |
| Partially disagree | 9 | 7 | 6 200 | |
| Completely disagree | 2 | 1 | 900 | |
| Can not say | 8 | 6 | 5 300 | |
| I follow important magazines on social media | Completely agree | 7 | 7 | 6 200 |
| Partially agree | 25 | 25 | 22 100 | |
| Partially disagree | 25 | 27 | 23 900 | |
| Completely disagree | 34 | 33 | 29 200 | |
| Can not say | 9 | 8 | 7 100 | |
| I read important magazines from cover to cover | Completely agree | 18 | 22 | 19 400 |
| Partially agree | 34 | 38 | 33 600 | |
| Partially disagree | 28 | 25 | 22 100 | |
| Completely disagree | 16 | 12 | 10 600 | |
| Can not say | 5 | 4 | 3 500 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 13 | 11 500 |
| Partially agree | 50 | 53 | 46 900 | |
| Partially disagree | 24 | 20 | 17 700 | |
| Completely disagree | 8 | 8 | 7 100 | |
| Can not say | 8 | 6 | 5 300 | |
| Completely agree | 10 | 12 | 10 600 | |
| Partially agree | 36 | 36 | 31 800 | |
| Partially disagree | 24 | 24 | 21 200 | |
| Completely disagree | 23 | 22 | 19 400 | |
| Can not say | 8 | 6 | 5 300 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 12 | 10 600 |
| Partially agree | 36 | 39 | 34 500 | |
| Partially disagree | 26 | 26 | 23 000 | |
| Completely disagree | 22 | 18 | 15 900 | |
| Can not say | 6 | 5 | 4 400 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 19 | 16 800 |
| Partially agree | 49 | 53 | 46 900 | |
| Partially disagree | 20 | 16 | 14 100 | |
| Completely disagree | 13 | 8 | 7 100 | |
| Can not say | 5 | 4 | 3 500 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 15 | 13 300 |
| Partially agree | 29 | 36 | 31 800 | |
| Partially disagree | 29 | 26 | 23 000 | |
| Completely disagree | 27 | 18 | 15 900 | |
| Can not say | 6 | 5 | 4 400 | |
| Completely agree | 2 | 1 | 900 | |
| Partially agree | 19 | 16 | 14 100 | |
| Partially disagree | 33 | 35 | 30 900 | |
| Completely disagree | 38 | 39 | 34 500 | |
| Can not say | 9 | 10 | 8 800 | |
| Completely agree | 16 | 21 | 18 600 | |
| Partially agree | 40 | 43 | 38 000 | |
| Partially disagree | 23 | 24 | 21 200 | |
| Completely disagree | 12 | 8 | 7 100 | |
| Can not say | 8 | 5 | 4 400 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 10 | 8 800 |
| Newspapers | 13 | 15 | 13 300 | |
| Magazine websites | 7 | 5 | 4 400 | |
| Newspaper websites | 8 | 7 | 6 200 | |
| Blogs | 3 | 1 | 900 | |
| Social media | 14 | 10 | 8 800 | |
| Other websites | 42 | 34 | 30 100 | |
| Television | 10 | 9 | 8 000 | |
| Radio | 2 | 1 | 900 | |
| Direct mail | 10 | 10 | 8 800 | |
| None of these | 40 | 49 | 43 300 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 15 | 13 300 |
| Newspapers | 18 | 20 | 17 700 | |
| Magazine websites | 10 | 10 | 8 800 | |
| Newspaper websites | 11 | 10 | 8 800 | |
| Blogs | 6 | 4 | 3 500 | |
| Social media | 26 | 21 | 18 600 | |
| Other websites | 49 | 47 | 41 500 | |
| Television | 17 | 18 | 15 900 | |
| Radio | 3 | 3 | 2 700 | |
| Direct mail | 36 | 42 | 37 100 | |
| None of these | 17 | 18 | 15 900 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 32 | 28 300 |
| Newspapers | 8 | 11 | 9 700 | |
| Magazine websites | 10 | 18 | 15 900 | |
| Newspaper websites | 6 | 10 | 8 800 | |
| Blogs | 8 | 10 | 8 800 | |
| Social media | 28 | 37 | 32 700 | |
| Other websites | 16 | 24 | 21 200 | |
| Television | 14 | 17 | 15 000 | |
| Radio | 2 | 3 | 2 700 | |
| Direct mail | 17 | 22 | 19 400 | |
| None of these | 45 | 27 | 23 900 | |
| Information sources, travel | Print magazines | 16 | 22 | 19 400 |
| Newspapers | 15 | 19 | 16 800 | |
| Magazine websites | 10 | 12 | 10 600 | |
| Newspaper websites | 10 | 11 | 9 700 | |
| Blogs | 11 | 12 | 10 600 | |
| Social media | 34 | 37 | 32 700 | |
| Other websites | 47 | 48 | 42 400 | |
| Television | 16 | 18 | 15 900 | |
| Radio | 3 | 3 | 2 700 | |
| Direct mail | 9 | 9 | 8 000 | |
| None of these | 27 | 25 | 22 100 | |
| Information sources, style and fashion | Print magazines | 23 | 41 | 36 200 |
| Newspapers | 13 | 16 | 14 100 | |
| Magazine websites | 13 | 21 | 18 600 | |
| Newspaper websites | 8 | 8 | 7 100 | |
| Blogs | 9 | 12 | 10 600 | |
| Social media | 34 | 41 | 36 200 | |
| Other websites | 33 | 40 | 35 400 | |
| Television | 18 | 23 | 20 300 | |
| Radio | 2 | 3 | 2 700 | |
| Direct mail | 25 | 32 | 28 300 | |
| None of these | 29 | 17 | 15 000 | |
| Information sources, building and renovating | Print magazines | 19 | 22 | 19 400 |
| Newspapers | 15 | 15 | 13 300 | |
| Magazine websites | 9 | 10 | 8 800 | |
| Newspaper websites | 8 | 8 | 7 100 | |
| Blogs | 6 | 6 | 5 300 | |
| Social media | 23 | 24 | 21 200 | |
| Other websites | 32 | 31 | 27 400 | |
| Television | 18 | 22 | 19 400 | |
| Radio | 2 | 2 | 1 800 | |
| Direct mail | 27 | 29 | 25 600 | |
| None of these | 33 | 31 | 27 400 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 53 | 46 900 |
| Newspapers | 26 | 33 | 29 200 | |
| Magazine websites | 22 | 28 | 24 800 | |
| Newspaper websites | 20 | 20 | 17 700 | |
| Blogs | 14 | 17 | 15 000 | |
| Social media | 42 | 44 | 38 900 | |
| Other websites | 33 | 34 | 30 100 | |
| Television | 28 | 30 | 26 500 | |
| Radio | 6 | 5 | 4 400 | |
| Direct mail | 27 | 30 | 26 500 | |
| None of these | 12 | 6 | 5 300 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 10 | 8 800 |
| Newspapers | 11 | 14 | 12 400 | |
| Magazine websites | 3 | 4 | 3 500 | |
| Newspaper websites | 6 | 6 | 5 300 | |
| Blogs | 1 | 1 | 900 | |
| Social media | 10 | 13 | 11 500 | |
| Other websites | 25 | 25 | 22 100 | |
| Television | 12 | 14 | 12 400 | |
| Radio | 2 | 2 | 1 800 | |
| Direct mail | 17 | 20 | 17 700 | |
| None of these | 52 | 46 | 40 700 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 37 | 32 700 |
| Newspapers | 16 | 17 | 15 000 | |
| Magazine websites | 11 | 17 | 15 000 | |
| Newspaper websites | 8 | 9 | 8 000 | |
| Blogs | 8 | 10 | 8 800 | |
| Social media | 28 | 32 | 28 300 | |
| Other websites | 30 | 33 | 29 200 | |
| Television | 18 | 23 | 20 300 | |
| Radio | 2 | 2 | 1 800 | |
| Direct mail | 30 | 33 | 29 200 | |
| None of these | 26 | 18 | 15 900 | |
| Information sources, saving and investing | Print magazines | 9 | 10 | 8 800 |
| Newspapers | 11 | 14 | 12 400 | |
| Magazine websites | 7 | 6 | 5 300 | |
| Newspaper websites | 10 | 10 | 8 800 | |
| Blogs | 7 | 5 | 4 400 | |
| Social media | 18 | 15 | 13 300 | |
| Other websites | 30 | 27 | 23 900 | |
| Television | 7 | 8 | 7 100 | |
| Radio | 3 | 2 | 1 800 | |
| Direct mail | 4 | 2 | 1 800 | |
| None of these | 48 | 50 | 44 200 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 20 | 17 700 |
| Newspapers | 14 | 17 | 15 000 | |
| Magazine websites | 8 | 10 | 8 800 | |
| Newspaper websites | 8 | 9 | 8 000 | |
| Blogs | 5 | 7 | 6 200 | |
| Social media | 23 | 30 | 26 500 | |
| Other websites | 38 | 43 | 38 000 | |
| Television | 12 | 15 | 13 300 | |
| Radio | 3 | 2 | 1 800 | |
| Direct mail | 16 | 20 | 17 700 | |
| None of these | 37 | 29 | 25 600 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 16 | 14 100 |
| Newspapers | 18 | 22 | 19 400 | |
| Magazine websites | 7 | 8 | 7 100 | |
| Newspaper websites | 9 | 11 | 9 700 | |
| Blogs | 5 | 5 | 4 400 | |
| Social media | 24 | 26 | 23 000 | |
| Other websites | 41 | 43 | 38 000 | |
| Television | 14 | 15 | 13 300 | |
| Radio | 2 | 1 | 900 | |
| Direct mail | 30 | 33 | 29 200 | |
| None of these | 29 | 25 | 22 100 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 11 | 9 700 |
| Well-being and health | 52 | 74 | 65 400 | |
| Charity work | 14 | 19 | 16 800 | |
| Self development | 32 | 38 | 33 600 | |
| Celebrities | 15 | 34 | 30 100 | |
| Fishing | 16 | 6 | 5 300 | |
| Beauty care and cosmetics | 17 | 40 | 35 400 | |
| Literature | 27 | 45 | 39 800 | |
| Domestic and foreign news | 54 | 56 | 49 500 | |
| Domestic travel | 32 | 42 | 37 100 | |
| Culture | 33 | 52 | 46 000 | |
| Crafts | 26 | 27 | 23 900 | |
| Nature and going outdoor | 53 | 58 | 51 300 | |
| Hunting | 10 | 5 | 4 400 | |
| Style and fashion | 22 | 49 | 43 300 | |
| Music and concerts | 37 | 47 | 41 500 | |
| Going on summer cottage | 30 | 31 | 27 400 | |
| Local affairs | 56 | 63 | 55 700 | |
| Computer/console/mobile playing | 17 | 7 | 6 200 | |
| Politics | 41 | 37 | 32 700 | |
| Gardening and plants | 33 | 42 | 37 100 | |
| Building and renovating | 37 | 30 | 26 500 | |
| Food and drink | 40 | 53 | 46 900 | |
| Cooking, baking, recipes | 39 | 55 | 48 600 | |
| Investment | 22 | 20 | 17 700 | |
| Decorating | 30 | 57 | 50 400 | |
| Economic and finances | 35 | 30 | 26 500 | |
| Science | 34 | 27 | 23 900 | |
| Travelling abroad | 35 | 41 | 36 200 | |
| Sports, exercising | 46 | 42 | 37 100 | |
| Sailing, boating | 10 | 5 | 4 400 | |
| Consumer electronics and information technology | 23 | 9 | 8 000 | |
| Environmental matters | 32 | 29 | 25 600 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 1 | 900 |
| Buying an apartment | 10 | 8 | 7 100 | |
| Home renovation | 29 | 29 | 25 600 | |
| Buying a car | 25 | 18 | 15 900 | |
| Buying a boat | 3 | 2 | 1 800 | |
| None of these | 50 | 57 | 50 400 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 43 | 38 000 |
| Repair and construction products | 40 | 35 | 30 900 | |
| Domestic appliances | 38 | 37 | 32 700 | |
| Electronics or IT products | 49 | 41 | 36 200 | |
| Cars | 18 | 13 | 11 500 | |
| Clothing and footwear | 82 | 88 | 77 800 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 40 | 35 400 | |
| Sports clothing, footwear or equipment | 60 | 59 | 52 200 | |
| Saving or investing products or services | 26 | 25 | 22 100 | |
| Cosmetics and beauty products | 47 | 71 | 62 800 | |
| Mobile phones | 30 | 25 | 22 100 | |
| Travels | 46 | 51 | 45 100 | |
| Products and services for health and well-being | 60 | 71 | 62 800 | |
| None of the above | 2 | 1 | 900 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 33 | 29 200 |
| Repair and construction products | 34 | 28 | 24 800 | |
| Domestic appliances | 19 | 17 | 15 000 | |
| Electronics or IT products | 28 | 21 | 18 600 | |
| Cars | 14 | 10 | 8 800 | |
| Clothing and footwear | 64 | 71 | 62 800 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 34 | 30 100 | |
| Sports clothing, footwear or equipment | 43 | 42 | 37 100 | |
| Saving or investing products or services | 21 | 19 | 16 800 | |
| Cosmetics and beauty products | 38 | 58 | 51 300 | |
| Mobile phones | 16 | 16 | 14 100 | |
| Travels | 44 | 47 | 41 500 | |
| Products and services for health and well-being | 48 | 58 | 51 300 | |
| None of the above | 7 | 6 | 5 300 | |
| Will consider switching over the next 12 months | Bank | 7 | 6 | 5 300 |
| Insurance company | 10 | 7 | 6 200 | |
| electric company | 20 | 16 | 14 100 | |
| Internet Connection | 9 | 6 | 5 300 | |
| Phone-subscription | 13 | 12 | 10 600 | |
| None of the above | 46 | 51 | 45 100 | |
| Can not say | 19 | 20 | 17 700 | |
| Uses of extra money | Magazines, books, movies | 17 | 21 | 18 600 |
| Eating, drinking, partying in a restaurant | 34 | 33 | 29 200 | |
| Exercise hobbies and equipment | 27 | 26 | 23 000 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 40 | 35 400 | |
| Renovation, decoration | 24 | 27 | 23 900 | |
| Health services and one's own well-being | 22 | 31 | 27 400 | |
| Travelling | 42 | 46 | 40 700 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 5 | 4 400 | |
| Clothes, shoes and bags | 23 | 28 | 24 800 | |
| Home services (cleaning and other housekeeping services) | 6 | 12 | 10 600 | |
| Car, boat, motorcycle | 12 | 4 | 3 500 | |
| Cosmetics and beauty care | 11 | 18 | 15 900 | |
| Saving, investing | 46 | 45 | 39 800 | |
| Other | 8 | 7 | 6 200 | |
| There is no extra money after mandatory expenses | 7 | 9 | 8 000 | |
| Can not say | 3 | 2 | 1 800 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Sanoma Media Finland Oy
- Martinkyläntie 9 A, 4. krs.
- 01770 Vantaa
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Sanoma Media Finland Oy
Päätoimittaja
- Katja Sipilä
Address
- Töölönlahdenkatu2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201