Kotivinkki
Kotivinkki (“Home Tip”) is a magazine for home lovers that is packed with inspiration and the joy of home life. The magazine’s readers are those who make everyday purchasing decisions: they decide what to buy from food shops and how they want their home to look. The magazine’s themes are interior design, cooking, baking, DIY ideas, relationships and psychological wellbeing. Kotivinkki also covers health, travel and fashion in special theme issues several times a year. Readers are very engaged with the magazine through its “Meilläkotona.fi” website, active Facebook group and inspiring Instagram account. Kotivinkki’s newsletter is published once a week and has approximately 86,000 subscribers.
Kotivinkki website: https://www.meillakotona.fi/lehdet/kotivinkki
Issues per year
24 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2024 | 8.12.2023 | Nice things on a small budget. Affordable everyday food. Different types of teas. Balance your household finances. | |
| 2 | 17.1.2024 | 21.12.2023 | Organised life. Best storage solutions. Cleaning and tidying up at home. Easy home cooking. | |
| 3 | 31.1.2024 | 9.1.2024 | Big baking special for winter: a confectioner’s delicacies. Beloved pets. Plant-based dairy products. | |
| 4 | 14.2.2024 | 23.1.2024 | A green home! Green decor trends. Tasty vegetarian foods. Outdoor activities for the whole family. | |
| 5 | 28.2.2024 | 6.2.2024 | Spring home decoration trends: furniture, colours, surface materials and textiles. Everything about coffee. Best pasta dishes. | |
| 6 | 13.3.2024 | 20.2.2024 | Big Easter gourmet special: food, wine, baking, decorations and table setting tips. Planting season begins. | |
| 7 | 27.3.2024 | 5.3.2024 | Book extra: spring's most interesting book and audio book tips. Gluten-free baking. Managing household laundry. | |
| 8 | 10.4.2024 | 15.3.2024 | A clean home! Best tips and products for cleaning. Quick and easy everyday meals. Handicrafts extra. | |
| 9 | 24.4.2024 | 2.4.2024 | Garden season is here! Fix up your balcony or patio: furniture and textiles. Window cleaning. Food and drinks for May Day. | |
| 10 | 8.5.2024 | 16.4.2024 | Spring festivities. Cakes, delicious food and bubbly drinks. Table settings and decorations. Jewellery. | |
| 11 | 22.5.2024 | 26.4.2024 | Let's go to the countryside! Easy meals for rural kitchens. Small surface renovations. Cleaning the summer house and sauna. | |
| 12 | 5.6.2024 | 14.5.2024 | Big food special for summer: barbecue season is here! Bubbling sauna beverages and novelty ice creams. Get your garden to flourish. | |
| 13 | 19.6.2024 | 28.5.2024 | Best holiday ideas: staycations, summer books, holiday cosmetics. Biodegradable detergents. Fish and vegetables for the Midsummer. | |
| 14 | 3.7.2024 | 10.6.2024 | Big baking special for summer. Baking with berries. New ideas for home: 2024 home decor and renovation trends. | |
| 15 | 17.7.2024 | 25.6.2024 | Harvest time! Enjoy domestically produced vegetables and mushrooms. Ecological cleaning. | |
| 16 | 31.7.2024 | 9.7.2024 | Baking with summer harvest. Wonderful autumn yards and gardens: lighting, autumn plantings, and cosy patios and balconies. | |
| 17 | 14.8.2024 | 23.7.2024 | Big home decoration special: home decoration trends and latest products. Gluten-free baking. | |
| 18 | 28.8.2024 | 6.8.2024 | Making life easier: all about daily cooking! Quick and easy everyday meals. Organise your hallway and cabinets: new storage ideas. | |
| 19 | 18.9.2024 | 27.8.2024 | SPECIAL: the big DIY extra. An inspiring magazine full of DIY ideas for the indoors. | |
| 20 | 2.10.2024 | 10.9.2024 | Big book special for autumn: favourite books and best audio books. Best pies with store-bought pastry. Green plants. | |
| 21 | 16.10.2024 | 24.9.2024 | Italian evening on a plate: pizza, pasta and red wine. Let’s bake gingerbread! Home entertainment: TV, films and streaming services. | |
| 22 | 6.11.2024 | 15.10.2024 | Best Christmas presents. Delicacies for gourmands. Glögg, cheese and salty quiches. | |
| 23 | 20.11.2024 | 29.10.2024 | Christmas baking extra: Best cakes and buns for Christmas. Delightful Christmas decoration ideas. Tips for quick cleaning. | |
| 24 | 4.12.2024 | 12.11.2024 | Big Christmas special! A Christmas Eve menu, table setting, decorations and drinks. The most beautiful Christmas flowers. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 8.1.2025 | 11.12.2024 | Travel special. Home organization and storage. | |
| 2 | 22.1.2025 | 27.12.2024 | Affordable everyday meals. | |
| 3 | 5.2.2025 | 15.1.2025 | Kitchen special. Beloved pets. | |
| 4 | 19.2.2025 | 29.1.2025 | Trends in indoor greenery. Baking issue. | |
| 5 | 5.3.2025 | 12.2.2025 | Spring interior design trends and small surface renovations. | |
| 6 | 19.3.2025 | 26.2.2025 | Book special: the most interesting book and audiobook releases of spring. | |
| 7 | 2.4.2025 | 12.3.2025 | Easters grand indulgence issue: food, wine, baking, decorations, and table setting tips. | |
| 8 | 16.4.2025 | 26.3.2025 | Clean home! Best tips and products for cleaning. May Day treats and drinks. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460x297 mm | 5 mm | 11 470 € |
| 2/1 landscape | First spread | 460x297 mm | 5 mm | 12 509 € |
| 1/1 portrait | Not specified | 230x297 mm | 5 mm | 6 479 € |
| 1/1 portrait | 2. Cover | 230x297 mm | 5 mm | 7 127 € |
| 1/1 portrait | 3. Cover | 230x297 mm | 5 mm | 7 127 € |
| 1/1 tk portrait | Back cover | 230 x 267 mm | 5 mm | 7 127 € |
| 1/2 portrait | Not specified | 112x297 mm | 5 mm | 4 540 € |
| 1/2 landscape | Not specified | 230x146 mm | 5 mm | 4 540 € |
| 1/3 portrait | Not specified | 77x297 mm | 5 mm | 3 948 € |
| 1/3 landscape | Not specified | 230x99 mm | 5 mm | 3 948 € |
| 1/4 portrait | Not specified | 60x297 mm | 5 mm | 3 408 € |
| 1/4 landscape | Not specified | 230x74 mm | 5 mm | 3 408 € |
| 1/4 square | Not specified | 112x146 mm | 5 mm | 3 408 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460x297 mm | 5 mm | 11 470 € |
| 2/1 landscape | First spread | 460x297 mm | 5 mm | 12 509 € |
| 1/1 portrait | Not specified | 230x297 mm | 5 mm | 6 479 € |
| 1/1 portrait | 2. Cover | 230x297 mm | 5 mm | 7 127 € |
| 1/1 portrait | 3. Cover | 230x297 mm | 5 mm | 7 127 € |
| 1/1 tk portrait | Back cover | 230 x 267 mm | 5 mm | 7 127 € |
| 1/2 portrait | Not specified | 112x297 mm | 5 mm | 4 540 € |
| 1/2 landscape | Not specified | 230x146 mm | 5 mm | 4 540 € |
| 1/3 portrait | Not specified | 77x297 mm | 5 mm | 3 948 € |
| 1/3 landscape | Not specified | 230x99 mm | 5 mm | 3 948 € |
| 1/4 portrait | Not specified | 60x297 mm | 5 mm | 3 408 € |
| 1/4 landscape | Not specified | 230x74 mm | 5 mm | 3 408 € |
| 1/4 square | Not specified | 112x146 mm | 5 mm | 3 408 € | Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | Cross-screen taktinen | 980x120, 468x400, 300x250, 160x600 px | 11 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | Cross-screen taktinen | 980x120, 468x400, 300x250, 160x600 px | 11 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
Readers
Readers
130 300
Total reach
How many times read
2,1
Minutes of reading
53 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 91 | 118 600 |
| Men | 49 | 9 | 11 700 | |
| Native language | Finnish | 95 | 98 | 127 700 |
| Swedish | 5 | 2 | 2 600 | |
| Age | 15-24 y | 13 | 4 | 5 200 |
| 25-34 y | 14 | 5 | 6 500 | |
| 35-44 y | 14 | 11 | 14 300 | |
| 45-54 y | 14 | 16 | 20 800 | |
| 55-64 y | 16 | 21 | 27 400 | |
| 65+ y | 30 | 43 | 56 000 | |
| Gender + age | Female 15-29 years | 10 | 5 | 6 500 |
| Female 30-49 years | 14 | 19 | 24 800 | |
| Female 50+ years | 28 | 67 | 87 300 | |
| Male 15-29 years | 10 | 1 | 1 300 | |
| Male 30-49 years | 15 | 2 | 2 600 | |
| Male 50+ years | 24 | 6 | 7 800 | |
| Household position | Lives at home with parents | 7 | 2 | 2 600 |
| Lives alone | 29 | 27 | 35 200 | |
| Lives with spouse | 36 | 43 | 56 000 | |
| Lives with spouse and children | 24 | 22 | 28 700 | |
| Single parent | 3 | 3 | 3 900 | |
| Other | 3 | 3 | 3 900 | |
| Grandchildren under 18 years of age | Yes | 20 | 30 | 39 100 |
| No | 39 | 50 | 65 200 | |
| No answer (under 45 year olds) | 41 | 20 | 26 100 | |
| Education | Elementary school | 5 | 8 | 10 400 |
| Secondary school | 6 | 10 | 13 000 | |
| Vocational | 28 | 29 | 37 800 | |
| High school | 14 | 11 | 14 300 | |
| University of Applied Sciences | 20 | 19 | 24 800 | |
| University | 26 | 21 | 27 400 | |
| Something else | 2 | 3 | 3 900 | |
| Decision-maker in grocery purchases | Yes | 93 | 97 | 126 400 |
| No | 7 | 2 | 2 600 | |
| Can not say | 1 | 1 | 1 300 | |
| Use of glasses or contact lenses | Yes | 68 | 82 | 106 800 |
| No | 32 | 18 | 23 500 | |
| Size of the household | 1 pers | 29 | 26 | 33 900 |
| 2 pers | 38 | 46 | 59 900 | |
| 3 pers | 14 | 13 | 16 900 | |
| 4 pers | 12 | 9 | 11 700 | |
| 5+ pers | 7 | 6 | 7 800 | |
| Household income (gross) | Below 20 000 € /y | 11 | 8 | 10 400 |
| 20 000 - 35 000 € /y | 18 | 24 | 31 300 | |
| 35 001 - 50 000 € /y | 19 | 23 | 30 000 | |
| 50 001 - 85 000 € /y | 21 | 20 | 26 100 | |
| 85 001 - 100 000 € /y | 8 | 6 | 7 800 | |
| Over 100 000 € /y | 10 | 8 | 10 400 | |
| Dont want to tell | 5 | 7 | 9 100 | |
| Cant say / No answer | 8 | 5 | 6 500 | |
| Family with kids | Yes | 32 | 28 | 36 500 |
| No | 68 | 73 | 95 100 | |
| 13 | 13 | 16 900 | ||
| 13 | 9 | 11 700 | ||
| 5 | 4 | 5 200 | ||
| 1 | 1 | 1 300 | ||
| 1 | 1 | 1 300 | ||
| 68 | 72 | 93 800 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 17 | 22 200 |
| Dog | 26 | 28 | 36 500 | |
| Some other pet | 5 | 5 | 6 500 | |
| No pets | 60 | 60 | 78 200 | |
| Health services used in the household | Public health services | 85 | 88 | 114 700 |
| Employer - funded health care services | 50 | 42 | 54 700 | |
| Private, self-funded healthcare services | 38 | 44 | 57 300 | |
| Private health insurance services | 24 | 19 | 24 800 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 26 | 33 900 |
| Row house or semi-detached house | 15 | 15 | 19 500 | |
| Detached house | 47 | 54 | 70 400 | |
| Farm | 5 | 5 | 6 500 | |
| Something else | 1 | 1 | 1 300 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 84 | 109 500 |
| Rented residence | 19 | 13 | 16 900 | |
| Right of residence apartment | 2 | 2 | 2 600 | |
| Something else | 1 | 1 | 1 300 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 45 | 58 600 |
| No | 58 | 55 | 71 700 | |
| Can not say | 1 | 0 | 0 | |
| Number of cars in household | One car | 46 | 49 | 63 800 |
| Two cars | 31 | 31 | 40 400 | |
| Three or more cars | 10 | 8 | 10 400 | |
| No car | 14 | 12 | 15 600 | |
| Type of car, if buying now | New | 21 | 22 | 28 700 |
| Used | 68 | 63 | 82 100 | |
| Company car | 4 | 3 | 3 900 | |
| Leasing (personal) | 8 | 8 | 10 400 | |
| Shared car | 3 | 2 | 2 600 | |
| Doesn't use a car | 9 | 10 | 13 000 | |
| Can not say | 5 | 6 | 7 800 | |
| Advertising ban at the door / mailbox | Yes | 26 | 18 | 23 500 |
| No | 74 | 82 | 106 800 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 7 | 9 100 |
| No | 76 | 87 | 113 400 | |
| Can not say | 5 | 6 | 7 800 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 15 | 19 500 |
| Turku or Tampere | 8 | 6 | 7 800 | |
| Oulu | 4 | 4 | 5 200 | |
| 70 000 - 150 000 inhabitants town | 13 | 17 | 22 200 | |
| Urban municipality | 27 | 26 | 33 900 | |
| Conurbation | 15 | 15 | 19 500 | |
| Countryside | 13 | 17 | 22 200 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 29 | 37 800 |
| 5-6 days a week | 4 | 6 | 7 800 | |
| 1-4 days a week | 25 | 38 | 49 500 | |
| Monthly | 24 | 20 | 26 100 | |
| Rarely | 24 | 6 | 7 800 | |
| Never | 8 | 1 | 1 300 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 18 | 23 500 |
| 5-6 days a week | 6 | 7 | 9 100 | |
| 1-4 days a week | 19 | 19 | 24 800 | |
| Monthly | 15 | 14 | 18 200 | |
| Rarely | 23 | 26 | 33 900 | |
| Never | 14 | 15 | 19 500 | |
| Can not say | 1 | 1 | 1 300 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 44 | 57 300 |
| 5-6 days a week | 4 | 4 | 5 200 | |
| 1-4 days a week | 23 | 25 | 32 600 | |
| Monthly | 14 | 13 | 16 900 | |
| Rarely | 23 | 12 | 15 600 | |
| Never | 8 | 2 | 2 600 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 54 | 70 400 |
| 5-6 days a week | 10 | 8 | 10 400 | |
| 1-4 days a week | 16 | 13 | 16 900 | |
| Monthly | 6 | 6 | 7 800 | |
| Rarely | 9 | 13 | 16 900 | |
| Never | 6 | 7 | 9 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 7 800 |
| 5-6 days a week | 4 | 5 | 6 500 | |
| 1-4 days a week | 42 | 54 | 70 400 | |
| Monthly | 18 | 14 | 18 200 | |
| Rarely | 22 | 17 | 22 200 | |
| Never | 9 | 4 | 5 200 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 16 | 18 | 23 500 |
| 5-6 days a week | 10 | 9 | 11 700 | |
| 1-4 days a week | 30 | 25 | 32 600 | |
| Monthly | 23 | 22 | 28 700 | |
| Rarely | 14 | 15 | 19 500 | |
| Never | 6 | 9 | 11 700 | |
| Can not say | 1 | 1 | 1 300 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 13 | 16 900 |
| 5-6 days a week | 10 | 7 | 9 100 | |
| 1-4 days a week | 22 | 17 | 22 200 | |
| Monthly | 10 | 7 | 9 100 | |
| Rarely | 12 | 13 | 16 900 | |
| Never | 30 | 42 | 54 700 | |
| Can not say | 1 | 1 | 1 300 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 56 | 73 000 |
| 5-6 days a week | 10 | 12 | 15 600 | |
| 1-4 days a week | 20 | 17 | 22 200 | |
| Monthly | 12 | 7 | 9 100 | |
| Rarely | 11 | 6 | 7 800 | |
| Never | 3 | 1 | 1 300 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 42 | 54 700 |
| 5-6 days a week | 12 | 12 | 15 600 | |
| 1-4 days a week | 23 | 23 | 30 000 | |
| Monthly | 12 | 8 | 10 400 | |
| Rarely | 13 | 7 | 9 100 | |
| Never | 6 | 7 | 9 100 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 26 | 33 900 |
| 5-6 days a week | 7 | 8 | 10 400 | |
| 1-4 days a week | 16 | 18 | 23 500 | |
| Monthly | 13 | 11 | 14 300 | |
| Rarely | 26 | 25 | 32 600 | |
| Never | 16 | 12 | 15 600 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 18 | 23 500 |
| 5-6 days a week | 9 | 8 | 10 400 | |
| 1-4 days a week | 22 | 20 | 26 100 | |
| Monthly | 14 | 11 | 14 300 | |
| Rarely | 22 | 24 | 31 300 | |
| Never | 16 | 18 | 23 500 | |
| Can not say | 1 | 1 | 1 300 | |
| The frequency of listening: Podcasts | Daily | 5 | 2 | 2 600 |
| 5-6 days a week | 3 | 2 | 2 600 | |
| 1-4 days a week | 10 | 7 | 9 100 | |
| Monthly | 14 | 11 | 14 300 | |
| Rarely | 29 | 28 | 36 500 | |
| Never | 38 | 47 | 61 200 | |
| Can not say | 2 | 3 | 3 900 | |
| User frequency and following: Social media | Daily | 59 | 57 | 74 300 |
| 5-6 days a week | 7 | 7 | 9 100 | |
| 1-4 days a week | 7 | 7 | 9 100 | |
| Monthly | 3 | 3 | 3 900 | |
| Rarely | 6 | 6 | 7 800 | |
| Never | 17 | 21 | 27 400 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 8 | 10 400 |
| 5-6 days a week | 6 | 3 | 3 900 | |
| 1-4 days a week | 12 | 8 | 10 400 | |
| Monthly | 8 | 7 | 9 100 | |
| Rarely | 21 | 25 | 32 600 | |
| Never | 40 | 49 | 63 800 | |
| Can not say | 1 | 1 | 1 300 | |
| User frequency: Instant messaging | Daily | 69 | 65 | 84 700 |
| 5-6 days a week | 10 | 11 | 14 300 | |
| 1-4 days a week | 9 | 9 | 11 700 | |
| Monthly | 3 | 3 | 3 900 | |
| Rarely | 3 | 3 | 3 900 | |
| Never | 6 | 9 | 11 700 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 23 | 30 000 | |
| 5-6 days a week | 6 | 8 | 10 400 | |
| 1-4 days a week | 14 | 15 | 19 500 | |
| Monthly | 22 | 19 | 24 800 | |
| Rarely | 35 | 30 | 39 100 | |
| Never | 7 | 6 | 7 800 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 3 900 | |
| 5-6 days a week | 2 | 1 | 1 300 | |
| 1-4 days a week | 4 | 4 | 5 200 | |
| Monthly | 7 | 6 | 7 800 | |
| Rarely | 30 | 27 | 35 200 | |
| Never | 53 | 59 | 76 900 | |
| Can not say | 1 | 1 | 1 300 | |
| Daily | 6 | 6 | 7 800 | |
| 5-6 days a week | 3 | 3 | 3 900 | |
| 1-4 days a week | 5 | 4 | 5 200 | |
| Monthly | 8 | 7 | 9 100 | |
| Rarely | 23 | 18 | 23 500 | |
| Never | 55 | 61 | 79 500 | |
| Can not say | 1 | 1 | 1 300 | |
| Daily | 19 | 9 | 11 700 | |
| 5-6 days a week | 9 | 4 | 5 200 | |
| 1-4 days a week | 23 | 19 | 24 800 | |
| Monthly | 22 | 24 | 31 300 | |
| Rarely | 18 | 25 | 32 600 | |
| Never | 10 | 20 | 26 100 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 2 | 2 600 | |
| 5-6 days a week | 2 | 1 | 1 300 | |
| 1-4 days a week | 7 | 6 | 7 800 | |
| Monthly | 7 | 6 | 7 800 | |
| Rarely | 12 | 11 | 14 300 | |
| Never | 61 | 67 | 87 300 | |
| Cant say / No answer | 7 | 8 | 10 400 | |
| Daily | 41 | 47 | 61 200 | |
| 5-6 days a week | 8 | 9 | 11 700 | |
| 1-4 days a week | 10 | 8 | 10 400 | |
| Monthly | 6 | 4 | 5 200 | |
| Rarely | 8 | 6 | 7 800 | |
| Never | 22 | 21 | 27 400 | |
| Cant say / No answer | 4 | 6 | 7 800 | |
| Daily | 31 | 30 | 39 100 | |
| 5-6 days a week | 6 | 5 | 6 500 | |
| 1-4 days a week | 9 | 7 | 9 100 | |
| Monthly | 5 | 5 | 6 500 | |
| Rarely | 10 | 11 | 14 300 | |
| Never | 34 | 36 | 46 900 | |
| Cant say / No answer | 5 | 6 | 7 800 | |
| Daily | 14 | 7 | 9 100 | |
| 5-6 days a week | 2 | 1 | 1 300 | |
| 1-4 days a week | 3 | 1 | 1 300 | |
| Monthly | 2 | 2 | 2 600 | |
| Rarely | 5 | 4 | 5 200 | |
| Never | 69 | 79 | 102 900 | |
| Cant say / No answer | 5 | 6 | 7 800 | |
| Daily | 6 | 2 | 2 600 | |
| 5-6 days a week | 2 | 1 | 1 300 | |
| 1-4 days a week | 5 | 4 | 5 200 | |
| Monthly | 5 | 4 | 5 200 | |
| Rarely | 12 | 9 | 11 700 | |
| Never | 65 | 74 | 96 400 | |
| Cant say / No answer | 5 | 6 | 7 800 | |
| Daily | 10 | 5 | 6 500 | |
| 5-6 days a week | 3 | 1 | 1 300 | |
| 1-4 days a week | 4 | 3 | 3 900 | |
| Monthly | 3 | 3 | 3 900 | |
| Rarely | 9 | 9 | 11 700 | |
| Never | 68 | 73 | 95 100 | |
| Cant say / No answer | 5 | 6 | 7 800 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 13 | 16 900 |
| Partially agree | 44 | 45 | 58 600 | |
| Partially disagree | 31 | 31 | 40 400 | |
| Completely disagree | 10 | 10 | 13 000 | |
| Can not say | 2 | 1 | 1 300 | |
| I prefer domestic products | Completely agree | 32 | 37 | 48 200 |
| Partially agree | 55 | 54 | 70 400 | |
| Partially disagree | 10 | 7 | 9 100 | |
| Completely disagree | 1 | 1 | 1 300 | |
| Can not say | 1 | 1 | 1 300 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 21 | 27 400 |
| Partially agree | 55 | 59 | 76 900 | |
| Partially disagree | 19 | 16 | 20 800 | |
| Completely disagree | 4 | 2 | 2 600 | |
| Can not say | 3 | 2 | 2 600 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 20 | 26 100 |
| Partially agree | 57 | 60 | 78 200 | |
| Partially disagree | 17 | 16 | 20 800 | |
| Completely disagree | 2 | 3 | 3 900 | |
| Can not say | 2 | 2 | 2 600 | |
| I usually choose the cheapest option | Completely agree | 12 | 12 | 15 600 |
| Partially agree | 47 | 48 | 62 500 | |
| Partially disagree | 34 | 33 | 43 000 | |
| Completely disagree | 6 | 6 | 7 800 | |
| Can not say | 1 | 1 | 1 300 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 37 | 48 200 |
| Partially agree | 51 | 53 | 69 100 | |
| Partially disagree | 9 | 7 | 9 100 | |
| Completely disagree | 2 | 2 | 2 600 | |
| Can not say | 1 | 1 | 1 300 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 5 | 6 500 |
| Partially agree | 25 | 23 | 30 000 | |
| Partially disagree | 38 | 39 | 50 800 | |
| Completely disagree | 24 | 26 | 33 900 | |
| Can not say | 7 | 8 | 10 400 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 5 200 |
| Partially agree | 35 | 38 | 49 500 | |
| Partially disagree | 46 | 46 | 59 900 | |
| Completely disagree | 11 | 10 | 13 000 | |
| Can not say | 3 | 2 | 2 600 | |
| I prefer local shops and services | Completely agree | 27 | 35 | 45 600 |
| Partially agree | 57 | 55 | 71 700 | |
| Partially disagree | 12 | 8 | 10 400 | |
| Completely disagree | 2 | 1 | 1 300 | |
| Can not say | 2 | 1 | 1 300 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 3 900 |
| Partially agree | 28 | 28 | 36 500 | |
| Partially disagree | 31 | 28 | 36 500 | |
| Completely disagree | 32 | 35 | 45 600 | |
| Can not say | 5 | 5 | 6 500 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 11 | 14 300 |
| Partially agree | 32 | 33 | 43 000 | |
| Partially disagree | 37 | 35 | 45 600 | |
| Completely disagree | 22 | 21 | 27 400 | |
| Can not say | 2 | 1 | 1 300 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 21 | 27 400 |
| Partially agree | 50 | 55 | 71 700 | |
| Partially disagree | 24 | 17 | 22 200 | |
| Completely disagree | 6 | 4 | 5 200 | |
| Can not say | 3 | 3 | 3 900 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 22 | 28 700 |
| Partially agree | 51 | 54 | 70 400 | |
| Partially disagree | 24 | 18 | 23 500 | |
| Completely disagree | 7 | 4 | 5 200 | |
| Can not say | 3 | 2 | 2 600 | |
| I prefer well-known brands | Completely agree | 12 | 12 | 15 600 |
| Partially agree | 57 | 58 | 75 600 | |
| Partially disagree | 23 | 22 | 28 700 | |
| Completely disagree | 5 | 6 | 7 800 | |
| Can not say | 3 | 2 | 2 600 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 16 | 20 800 |
| Quite positively | 63 | 64 | 83 400 | |
| Quite negatively | 15 | 14 | 18 200 | |
| Very negative | 4 | 2 | 2 600 | |
| Can not say | 5 | 5 | 6 500 | |
| Magazines | Very positive | 14 | 17 | 22 200 |
| Quite positively | 61 | 61 | 79 500 | |
| Quite negatively | 16 | 15 | 19 500 | |
| Very negative | 4 | 3 | 3 900 | |
| Can not say | 6 | 5 | 6 500 | |
| Free and local newspapers | Very positive | 24 | 28 | 36 500 |
| Quite positively | 57 | 59 | 76 900 | |
| Quite negatively | 10 | 8 | 10 400 | |
| Very negative | 3 | 2 | 2 600 | |
| Can not say | 5 | 4 | 5 200 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 10 400 |
| Quite positively | 47 | 46 | 59 900 | |
| Quite negatively | 28 | 25 | 32 600 | |
| Very negative | 9 | 8 | 10 400 | |
| Can not say | 8 | 14 | 18 200 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 6 | 7 800 |
| Quite positively | 34 | 35 | 45 600 | |
| Quite negatively | 32 | 27 | 35 200 | |
| Very negative | 16 | 14 | 18 200 | |
| Can not say | 13 | 18 | 23 500 | |
| Blogs | Very positive | 4 | 5 | 6 500 |
| Quite positively | 27 | 25 | 32 600 | |
| Quite negatively | 28 | 25 | 32 600 | |
| Very negative | 15 | 12 | 15 600 | |
| Can not say | 27 | 35 | 45 600 | |
| Newsletters to email | Very positive | 2 | 3 | 3 900 |
| Quite positively | 18 | 18 | 23 500 | |
| Quite negatively | 34 | 38 | 49 500 | |
| Very negative | 43 | 36 | 46 900 | |
| Can not say | 3 | 4 | 5 200 | |
| Other websites | Very positive | 4 | 4 | 5 200 |
| Quite positively | 39 | 38 | 49 500 | |
| Quite negatively | 33 | 28 | 36 500 | |
| Very negative | 13 | 13 | 16 900 | |
| Can not say | 11 | 18 | 23 500 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 9 | 11 700 |
| Quite positively | 48 | 48 | 62 500 | |
| Quite negatively | 28 | 29 | 37 800 | |
| Very negative | 13 | 10 | 13 000 | |
| Can not say | 4 | 4 | 5 200 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 5 | 6 500 |
| Quite positively | 36 | 37 | 48 200 | |
| Quite negatively | 33 | 34 | 44 300 | |
| Very negative | 19 | 17 | 22 200 | |
| Can not say | 6 | 8 | 10 400 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 25 | 32 600 |
| Quite positively | 47 | 51 | 66 500 | |
| Quite negatively | 16 | 12 | 15 600 | |
| Very negative | 13 | 9 | 11 700 | |
| Can not say | 4 | 4 | 5 200 | |
| Out-of-home advertising | Very positive | 12 | 12 | 15 600 |
| Quite positively | 53 | 54 | 70 400 | |
| Quite negatively | 20 | 17 | 22 200 | |
| Very negative | 7 | 6 | 7 800 | |
| Can not say | 7 | 10 | 13 000 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 24 | 31 300 |
| Partially agree | 61 | 62 | 80 800 | |
| Partially disagree | 11 | 9 | 11 700 | |
| Completely disagree | 4 | 2 | 2 600 | |
| Can not say | 7 | 3 | 3 900 | |
| Completely agree | 17 | 21 | 27 400 | |
| Partially agree | 58 | 64 | 83 400 | |
| Partially disagree | 14 | 8 | 10 400 | |
| Completely disagree | 5 | 3 | 3 900 | |
| Can not say | 7 | 4 | 5 200 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 22 | 28 700 |
| Partially agree | 48 | 50 | 65 200 | |
| Partially disagree | 12 | 10 | 13 000 | |
| Completely disagree | 5 | 5 | 6 500 | |
| Can not say | 13 | 12 | 15 600 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 29 | 37 800 |
| Partially agree | 50 | 52 | 67 800 | |
| Partially disagree | 7 | 7 | 9 100 | |
| Completely disagree | 3 | 2 | 2 600 | |
| Can not say | 9 | 10 | 13 000 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 15 | 19 500 |
| Partially agree | 52 | 55 | 71 700 | |
| Partially disagree | 14 | 14 | 18 200 | |
| Completely disagree | 3 | 2 | 2 600 | |
| Can not say | 15 | 14 | 18 200 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 9 | 11 700 |
| Partially agree | 54 | 58 | 75 600 | |
| Partially disagree | 18 | 18 | 23 500 | |
| Completely disagree | 3 | 3 | 3 900 | |
| Can not say | 15 | 13 | 16 900 | |
| Finnish magazines are of high quality | Completely agree | 22 | 24 | 31 300 |
| Partially agree | 59 | 64 | 83 400 | |
| Partially disagree | 9 | 8 | 10 400 | |
| Completely disagree | 2 | 1 | 1 300 | |
| Can not say | 8 | 4 | 5 200 | |
| I follow important magazines on social media | Completely agree | 7 | 7 | 9 100 |
| Partially agree | 25 | 28 | 36 500 | |
| Partially disagree | 25 | 27 | 35 200 | |
| Completely disagree | 34 | 31 | 40 400 | |
| Can not say | 9 | 7 | 9 100 | |
| I read important magazines from cover to cover | Completely agree | 18 | 25 | 32 600 |
| Partially agree | 34 | 38 | 49 500 | |
| Partially disagree | 28 | 23 | 30 000 | |
| Completely disagree | 16 | 11 | 14 300 | |
| Can not say | 5 | 3 | 3 900 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 14 | 18 200 |
| Partially agree | 50 | 51 | 66 500 | |
| Partially disagree | 24 | 23 | 30 000 | |
| Completely disagree | 8 | 8 | 10 400 | |
| Can not say | 8 | 5 | 6 500 | |
| Completely agree | 10 | 12 | 15 600 | |
| Partially agree | 36 | 33 | 43 000 | |
| Partially disagree | 24 | 22 | 28 700 | |
| Completely disagree | 23 | 27 | 35 200 | |
| Can not say | 8 | 6 | 7 800 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 10 | 13 000 |
| Partially agree | 36 | 43 | 56 000 | |
| Partially disagree | 26 | 25 | 32 600 | |
| Completely disagree | 22 | 19 | 24 800 | |
| Can not say | 6 | 3 | 3 900 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 18 | 23 500 |
| Partially agree | 49 | 59 | 76 900 | |
| Partially disagree | 20 | 13 | 16 900 | |
| Completely disagree | 13 | 8 | 10 400 | |
| Can not say | 5 | 2 | 2 600 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 13 | 16 900 |
| Partially agree | 29 | 38 | 49 500 | |
| Partially disagree | 29 | 26 | 33 900 | |
| Completely disagree | 27 | 20 | 26 100 | |
| Can not say | 6 | 3 | 3 900 | |
| Completely agree | 2 | 1 | 1 300 | |
| Partially agree | 19 | 16 | 20 800 | |
| Partially disagree | 33 | 35 | 45 600 | |
| Completely disagree | 38 | 39 | 50 800 | |
| Can not say | 9 | 10 | 13 000 | |
| Completely agree | 16 | 24 | 31 300 | |
| Partially agree | 40 | 45 | 58 600 | |
| Partially disagree | 23 | 19 | 24 800 | |
| Completely disagree | 12 | 7 | 9 100 | |
| Can not say | 8 | 6 | 7 800 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 10 | 13 000 |
| Newspapers | 13 | 14 | 18 200 | |
| Magazine websites | 7 | 4 | 5 200 | |
| Newspaper websites | 8 | 5 | 6 500 | |
| Blogs | 3 | 1 | 1 300 | |
| Social media | 14 | 8 | 10 400 | |
| Other websites | 42 | 33 | 43 000 | |
| Television | 10 | 9 | 11 700 | |
| Radio | 2 | 1 | 1 300 | |
| Direct mail | 10 | 12 | 15 600 | |
| None of these | 40 | 47 | 61 200 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 17 | 22 200 |
| Newspapers | 18 | 23 | 30 000 | |
| Magazine websites | 10 | 8 | 10 400 | |
| Newspaper websites | 11 | 8 | 10 400 | |
| Blogs | 6 | 3 | 3 900 | |
| Social media | 26 | 18 | 23 500 | |
| Other websites | 49 | 39 | 50 800 | |
| Television | 17 | 18 | 23 500 | |
| Radio | 3 | 3 | 3 900 | |
| Direct mail | 36 | 46 | 59 900 | |
| None of these | 17 | 20 | 26 100 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 32 | 41 700 |
| Newspapers | 8 | 12 | 15 600 | |
| Magazine websites | 10 | 13 | 16 900 | |
| Newspaper websites | 6 | 7 | 9 100 | |
| Blogs | 8 | 7 | 9 100 | |
| Social media | 28 | 30 | 39 100 | |
| Other websites | 16 | 19 | 24 800 | |
| Television | 14 | 18 | 23 500 | |
| Radio | 2 | 2 | 2 600 | |
| Direct mail | 17 | 26 | 33 900 | |
| None of these | 45 | 31 | 40 400 | |
| Information sources, travel | Print magazines | 16 | 22 | 28 700 |
| Newspapers | 15 | 19 | 24 800 | |
| Magazine websites | 10 | 10 | 13 000 | |
| Newspaper websites | 10 | 7 | 9 100 | |
| Blogs | 11 | 9 | 11 700 | |
| Social media | 34 | 30 | 39 100 | |
| Other websites | 47 | 43 | 56 000 | |
| Television | 16 | 18 | 23 500 | |
| Radio | 3 | 2 | 2 600 | |
| Direct mail | 9 | 13 | 16 900 | |
| None of these | 27 | 27 | 35 200 | |
| Information sources, style and fashion | Print magazines | 23 | 39 | 50 800 |
| Newspapers | 13 | 17 | 22 200 | |
| Magazine websites | 13 | 17 | 22 200 | |
| Newspaper websites | 8 | 7 | 9 100 | |
| Blogs | 9 | 8 | 10 400 | |
| Social media | 34 | 34 | 44 300 | |
| Other websites | 33 | 33 | 43 000 | |
| Television | 18 | 21 | 27 400 | |
| Radio | 2 | 2 | 2 600 | |
| Direct mail | 25 | 35 | 45 600 | |
| None of these | 29 | 18 | 23 500 | |
| Information sources, building and renovating | Print magazines | 19 | 23 | 30 000 |
| Newspapers | 15 | 18 | 23 500 | |
| Magazine websites | 9 | 8 | 10 400 | |
| Newspaper websites | 8 | 7 | 9 100 | |
| Blogs | 6 | 5 | 6 500 | |
| Social media | 23 | 20 | 26 100 | |
| Other websites | 32 | 28 | 36 500 | |
| Television | 18 | 21 | 27 400 | |
| Radio | 2 | 2 | 2 600 | |
| Direct mail | 27 | 33 | 43 000 | |
| None of these | 33 | 34 | 44 300 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 50 | 65 200 |
| Newspapers | 26 | 34 | 44 300 | |
| Magazine websites | 22 | 24 | 31 300 | |
| Newspaper websites | 20 | 16 | 20 800 | |
| Blogs | 14 | 13 | 16 900 | |
| Social media | 42 | 39 | 50 800 | |
| Other websites | 33 | 29 | 37 800 | |
| Television | 28 | 31 | 40 400 | |
| Radio | 6 | 5 | 6 500 | |
| Direct mail | 27 | 36 | 46 900 | |
| None of these | 12 | 7 | 9 100 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 10 | 13 000 |
| Newspapers | 11 | 15 | 19 500 | |
| Magazine websites | 3 | 3 | 3 900 | |
| Newspaper websites | 6 | 5 | 6 500 | |
| Blogs | 1 | 1 | 1 300 | |
| Social media | 10 | 12 | 15 600 | |
| Other websites | 25 | 24 | 31 300 | |
| Television | 12 | 14 | 18 200 | |
| Radio | 2 | 1 | 1 300 | |
| Direct mail | 17 | 23 | 30 000 | |
| None of these | 52 | 45 | 58 600 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 34 | 44 300 |
| Newspapers | 16 | 16 | 20 800 | |
| Magazine websites | 11 | 12 | 15 600 | |
| Newspaper websites | 8 | 6 | 7 800 | |
| Blogs | 8 | 8 | 10 400 | |
| Social media | 28 | 26 | 33 900 | |
| Other websites | 30 | 27 | 35 200 | |
| Television | 18 | 19 | 24 800 | |
| Radio | 2 | 1 | 1 300 | |
| Direct mail | 30 | 43 | 56 000 | |
| None of these | 26 | 19 | 24 800 | |
| Information sources, saving and investing | Print magazines | 9 | 9 | 11 700 |
| Newspapers | 11 | 12 | 15 600 | |
| Magazine websites | 7 | 5 | 6 500 | |
| Newspaper websites | 10 | 7 | 9 100 | |
| Blogs | 7 | 4 | 5 200 | |
| Social media | 18 | 11 | 14 300 | |
| Other websites | 30 | 21 | 27 400 | |
| Television | 7 | 8 | 10 400 | |
| Radio | 3 | 2 | 2 600 | |
| Direct mail | 4 | 3 | 3 900 | |
| None of these | 48 | 57 | 74 300 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 21 | 27 400 |
| Newspapers | 14 | 20 | 26 100 | |
| Magazine websites | 8 | 8 | 10 400 | |
| Newspaper websites | 8 | 7 | 9 100 | |
| Blogs | 5 | 5 | 6 500 | |
| Social media | 23 | 25 | 32 600 | |
| Other websites | 38 | 34 | 44 300 | |
| Television | 12 | 13 | 16 900 | |
| Radio | 3 | 3 | 3 900 | |
| Direct mail | 16 | 21 | 27 400 | |
| None of these | 37 | 36 | 46 900 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 16 | 20 800 |
| Newspapers | 18 | 23 | 30 000 | |
| Magazine websites | 7 | 6 | 7 800 | |
| Newspaper websites | 9 | 8 | 10 400 | |
| Blogs | 5 | 4 | 5 200 | |
| Social media | 24 | 21 | 27 400 | |
| Other websites | 41 | 34 | 44 300 | |
| Television | 14 | 14 | 18 200 | |
| Radio | 2 | 2 | 2 600 | |
| Direct mail | 30 | 39 | 50 800 | |
| None of these | 29 | 27 | 35 200 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 9 | 11 700 |
| Well-being and health | 52 | 72 | 93 800 | |
| Charity work | 14 | 16 | 20 800 | |
| Self development | 32 | 33 | 43 000 | |
| Celebrities | 15 | 16 | 20 800 | |
| Fishing | 16 | 9 | 11 700 | |
| Beauty care and cosmetics | 17 | 30 | 39 100 | |
| Literature | 27 | 36 | 46 900 | |
| Domestic and foreign news | 54 | 54 | 70 400 | |
| Domestic travel | 32 | 42 | 54 700 | |
| Culture | 33 | 45 | 58 600 | |
| Crafts | 26 | 51 | 66 500 | |
| Nature and going outdoor | 53 | 60 | 78 200 | |
| Hunting | 10 | 4 | 5 200 | |
| Style and fashion | 22 | 38 | 49 500 | |
| Music and concerts | 37 | 41 | 53 400 | |
| Going on summer cottage | 30 | 38 | 49 500 | |
| Local affairs | 56 | 69 | 89 900 | |
| Computer/console/mobile playing | 17 | 3 | 3 900 | |
| Politics | 41 | 33 | 43 000 | |
| Gardening and plants | 33 | 61 | 79 500 | |
| Building and renovating | 37 | 35 | 45 600 | |
| Food and drink | 40 | 51 | 66 500 | |
| Cooking, baking, recipes | 39 | 64 | 83 400 | |
| Investment | 22 | 16 | 20 800 | |
| Decorating | 30 | 57 | 74 300 | |
| Economic and finances | 35 | 30 | 39 100 | |
| Science | 34 | 22 | 28 700 | |
| Travelling abroad | 35 | 35 | 45 600 | |
| Sports, exercising | 46 | 41 | 53 400 | |
| Sailing, boating | 10 | 5 | 6 500 | |
| Consumer electronics and information technology | 23 | 7 | 9 100 | |
| Environmental matters | 32 | 35 | 45 600 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 1 | 1 300 |
| Buying an apartment | 10 | 8 | 10 400 | |
| Home renovation | 29 | 28 | 36 500 | |
| Buying a car | 25 | 17 | 22 200 | |
| Buying a boat | 3 | 2 | 2 600 | |
| None of these | 50 | 58 | 75 600 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 44 | 57 300 |
| Repair and construction products | 40 | 38 | 49 500 | |
| Domestic appliances | 38 | 38 | 49 500 | |
| Electronics or IT products | 49 | 36 | 46 900 | |
| Cars | 18 | 13 | 16 900 | |
| Clothing and footwear | 82 | 87 | 113 400 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 40 | 52 100 | |
| Sports clothing, footwear or equipment | 60 | 56 | 73 000 | |
| Saving or investing products or services | 26 | 20 | 26 100 | |
| Cosmetics and beauty products | 47 | 64 | 83 400 | |
| Mobile phones | 30 | 29 | 37 800 | |
| Travels | 46 | 45 | 58 600 | |
| Products and services for health and well-being | 60 | 68 | 88 600 | |
| None of the above | 2 | 2 | 2 600 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 28 | 36 500 |
| Repair and construction products | 34 | 29 | 37 800 | |
| Domestic appliances | 19 | 17 | 22 200 | |
| Electronics or IT products | 28 | 16 | 20 800 | |
| Cars | 14 | 8 | 10 400 | |
| Clothing and footwear | 64 | 65 | 84 700 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 33 | 43 000 | |
| Sports clothing, footwear or equipment | 43 | 38 | 49 500 | |
| Saving or investing products or services | 21 | 15 | 19 500 | |
| Cosmetics and beauty products | 38 | 51 | 66 500 | |
| Mobile phones | 16 | 15 | 19 500 | |
| Travels | 44 | 40 | 52 100 | |
| Products and services for health and well-being | 48 | 52 | 67 800 | |
| None of the above | 7 | 5 | 6 500 | |
| Will consider switching over the next 12 months | Bank | 7 | 6 | 7 800 |
| Insurance company | 10 | 7 | 9 100 | |
| electric company | 20 | 15 | 19 500 | |
| Internet Connection | 9 | 5 | 6 500 | |
| Phone-subscription | 13 | 9 | 11 700 | |
| None of the above | 46 | 52 | 67 800 | |
| Can not say | 19 | 21 | 27 400 | |
| Uses of extra money | Magazines, books, movies | 17 | 18 | 23 500 |
| Eating, drinking, partying in a restaurant | 34 | 29 | 37 800 | |
| Exercise hobbies and equipment | 27 | 21 | 27 400 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 37 | 48 200 | |
| Renovation, decoration | 24 | 25 | 32 600 | |
| Health services and one's own well-being | 22 | 28 | 36 500 | |
| Travelling | 42 | 42 | 54 700 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 5 | 6 500 | |
| Clothes, shoes and bags | 23 | 23 | 30 000 | |
| Home services (cleaning and other housekeeping services) | 6 | 11 | 14 300 | |
| Car, boat, motorcycle | 12 | 5 | 6 500 | |
| Cosmetics and beauty care | 11 | 13 | 16 900 | |
| Saving, investing | 46 | 40 | 52 100 | |
| Other | 8 | 8 | 10 400 | |
| There is no extra money after mandatory expenses | 7 | 9 | 11 700 | |
| Can not say | 3 | 4 | 5 200 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- A-lehdet Oy
- Risto Rytin tie 33
- 00081 Helsinki
- yritysasiakkaat@a-lehdet.fi
- www.a-lehdet.fi
- Mediamyynti A-lehdet
- yritysasiakkaat@a-lehdet.fi
Media
Publisher
- A-lehdet Oy
Publisher
- A-lehdet Oy
Päätoimittaja
- Tytti Kontula
Address
- Risto Rytin tie 33
- Helsinki
Phone
- +358 9 75961