Kodin Kuvalehti
Kodin Kuvalehti is one of the largest women’s magazines and the largest household magazine in Finland. Kodin Kuvalehti reaches those who make everyday purchase decisions nation-wide. Its readers decide what the family will eat, what will be bought for their home and where the family will go on holiday. They also invest in personal beauty and wellbeing and that of their loved ones. Authentic life, real people with real stories and various everyday passions resonate with readers in every issue. The magazine helps its readers to live a wonderful everyday life.
Issues per year
24 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 2 | 10.1.2024 | 11.12.2023 | 13.12.2023 | Affordable food. Save on home expenses. Winter travel ideas. |
| 3 | 24.1.2024 | 3.1.2024 | 5.1.2024 | Winter food extra. Learn to concentrate better. Knitting. |
| 4 | 7.2.2024 | 17.1.2024 | 19.1.2024 | Home décor. Greenery. Fashion and beauty. |
| 5 | 21.2.2024 | 31.1.2024 | 2.2.2024 | Great reading extra. Bake yourself and save. Make your home tidy – the best tips. |
| 6 | 6.3.2024 | 14.2.2024 | 16.2.2024 | The gardening season begins. Good sleep. Easy and quick meals – take advantage of semi-prepared foods. |
| 7 | 20.3.2024 | 28.2.2024 | 1.3.2024 | Easter. Table setting ideas. Spring fashion. Local vacations. |
| 8 | 3.4.2024 | 11.3.2024 | 13.3.2024 | Spring floral splendor. Home vintage finds. |
| 9 | 24.4.2024 | 3.4.2024 | 4.4.2024 | The cottage season begins. Get your home's important papers in order. New barbecue ideas. |
| 10 | 8.5.2024 | 16.4.2024 | 18.4.2024 | Easy party meals – sure to succeed. Summer travel ideas. |
| 11 | 22.5.2024 | 29.4.2024 | 2.5.2024 | Fashion and beauty. Garden. Rules for life for a young person. |
| 12 | 5.6.2024 | 15.5.2024 | 17.5.2024 | The loveliest midsummer dishes. Holiday tips to Finland. Love stories. |
| 13 | 19.6.2024 | 29.5.2024 | 31.5.2024 | Adorable summer homes. Pancakes. |
| 14 | 3.7.2024 | 11.6.2024 | 13.6.2024 | Summer reading extra. Berry delicacies. Flea market tips. |
| 15 | 17.7.2024 | 26.6.2024 | 28.6.2024 | Preserve and save. Cottage activities. Late summer travel tips. |
| 16 | 7.8.2024 | 10.7.2024 | 12.7.2024 | Home in order. Harvest treats. Wellness tips. |
| 17 | 21.8.2024 | 31.7.2024 | 2.8.2024 | Enjoy the late summer garden. Everyday fast and inexpensive meals. |
| 18 | 4.9.2024 | 14.8.2024 | 16.8.2024 | Interior extra. Vegetarian food ideas. Autumn trips. |
| 19 | 18.9.2024 | 28.8.2024 | 30.8.2024 | Autumn food extra. Fashion and beauty. Feeling good. |
| 20 | 2.10.2024 | 11.9.2024 | 13.9.2024 | Knitting extra. Autumn books. Autumn work in the garden. |
| 21 | 23.10.2024 | 2.10.2024 | 4.10.2024 | First taste of Christmas. Crafts. Tame the polar night – best tips. |
| 22 | 6.11.2024 | 16.10.2024 | 18.10.2024 | Christmas baking. Fashion and beauty. Winter trips. Christmas books, games and gift ideas. |
| 23 | 20.11.2024 | 30.10.2024 | 1.11.2024 | Cozy Christmas atmosphere at home. Gingerbread ideas. Fashion and beauty. |
| 24 | 11.12.2024 | 19.11.2024 | 21.11.2024 | Great Christmas issue. Go-to Christmas recipes. Table setting and decoration. |
| 1 | 2.1.2025 | 2.12.2024 | 4.12.2024 | New beginnings. Well-being and exercise. Healthy snacks and drinks. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 2.1.2025 | 2.12.2024 | 4.12.2024 | New beginnings. Well-being and exercise. Healthy snacks and drinks. |
| 2 | 22.1.2025 | 19.12.2024 | 2.1.2025 | Affordable meals. Winter travel ideas. |
| 3 | 5.2.2025 | 15.1.2025 | 17.1.2025 | Friendship issue. Winter treats. Fashion and beauty. |
| 4 | 19.2.2025 | 29.1.2025 | 31.1.2025 | Big reading extra. Knitting. Wellness. |
| 5 | 5.3.2025 | 12.2.2025 | 14.2.2025 | Renewed magazine! Houseplants. Best spring recipes. |
| 6 | 19.3.2025 | 26.2.2025 | 28.2.2025 | Baking. Memory and mind. Cleaning & organizing. |
| 7 | 9.4.2025 | 19.3.2025 | 21.3.2025 | Easter extra. Easter food. Table setting ideas. Spring fashion. |
| 8 | 23.4.2025 | 31.3.2025 | 2.4.2025 | Local vacations. Spring's floral splendor. New series begins: On the way to being a green thumb. |
| 9 | 7.5.2025 | 11.4.2025 | 15.4.2025 | The cottage season begins. Celebration foods. Yard and garden. Fashion & beauty. |
| 10 | 21.5.2025 | 29.4.2025 | 2.5.2025 | Let's grill. Yard and garden. Summer travel ideas. |
| 11 | 11.6.2025 | 20.5.2025 | 22.5.2025 | Midsummer foods. Yard and garden. |
| 12 | 25.6.2025 | 3.6.2025 | 5.6.2025 | Big cabin issue. Strawberry season begins. Yard and garden. |
| 13 | 9.7.2025 | 17.6.2025 | 19.6.2025 | Summer's big reading extra. Berry treats. Summer's nearby travel tips. |
| 14 | 30.7.2025 | 4.7.2025 | 8.7.2025 | Preserving. Flea market tips. Vintage home. |
| 15 | 13.8.2025 | 10.7.2025 | 25.7.2025 | Harvesting. Fashion & beauty. Yard and garden. |
| 16 | 27.8.2025 | 6.8.2025 | 8.8.2025 | Get your home organized. Sort out your home paperwork. Wellness tips. Apple harvest. |
| 17 | 10.9.2025 | 20.8.2025 | 22.8.2025 | Sleep and menopause. Fall travels. New vegetarian meal ideas. |
| 18 | 24.9.2025 | 3.9.2025 | 5.9.2025 | Big entertainment issue. Beautiful home. Fall gardening tasks. Extra crossword puzzle. |
| 19 | 8.10.2025 | 17.9.2025 | 19.9.2025 | Fall food extra. Classic stew dishes. Feel good. |
| 20 | 22.10.2025 | 1.10.2025 | 3.10.2025 | Book extra. Fashion & beauty. Care for houseplants in the fall. |
| 21 | 5.11.2025 | 15.10.2025 | 17.10.2025 | Knitting Extra. Christmas Knitting. Tame the Darkness. |
| 22 | 19.11.2025 | 29.10.2025 | 31.10.2025 | Christmas baking. Winter travels. Christmas books, games, and gift ideas. |
| 23 | 3.12.2025 | 12.11.2025 | 14.11.2025 | Christmas home. Fashion. Extra crossword. |
| 24 | 17.12.2025 | 26.11.2025 | 28.11.2025 | Big Christmas issue. Table setting and decorations. |
| 1 /2026 | 31.12.2025 | 5.12.2025 | 9.12.2025 | First issue of 2026. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 23 774 € | In addition to print ad, 50.000 digital impressions on kodinkuvalehti.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 27 358 € | In addition to print ad, 50.000 digital impressions on kodinkuvalehti.fi. |
| 2/1 monikanavainen landscape | 2. Spread | 460 x 297 mm | 5 mm | 26 164 € | In addition to print ad, 50.000 digital impressions on kodinkuvalehti.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 12 133 € | In addition to print ad, 50.000 digital impressions on kodinkuvalehti.fi. |
| 1/1 monikanavainen portrait | 2. Cover | 230 x 297 mm | 5 mm | 13 536 € | In addition to print ad, 50.000 digital impressions on kodinkuvalehti.fi. |
| 1/1 monikanavainen portrait | 3. Cover | 230 x 297 mm | 5 mm | 13 536 € | In addition to print ad, 50.000 digital impressions on kodinkuvalehti.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 11 919 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 8 169 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 8 169 € | |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 7 097 € | |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 7 097 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 5 983 € | |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 5 983 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 5 983 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 21 534 € | In addition to print ad, 43.000 digital impressions on kodinkuvalehti.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 24 781 € | In addition to print ad, 43.000 digital impressions on kodinkuvalehti.fi. |
| 2/1 monikanavainen landscape | 2. Spread | 460 x 297 mm | 5 mm | 23 699 € | In addition to print ad, 43.000 digital impressions on kodinkuvalehti.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 10 990 € | In addition to print ad, 43.000 digital impressions on kodinkuvalehti.fi. |
| 1/1 monikanavainen portrait | 2. Cover | 230 x 297 mm | 5 mm | 12 261 € | In addition to print ad, 43.000 digital impressions on kodinkuvalehti.fi. |
| 1/1 monikanavainen portrait | 3. Cover | 230 x 297 mm | 5 mm | 12 261 € | In addition to print ad, 43.000 digital impressions on kodinkuvalehti.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 10 796 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 7 399 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 7 399 € | |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 6 428 € | |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 6 428 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 5 419 € | |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 5 419 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 5 419 € | *) size without marginal Prices valid until 31.12.2025 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x400 px | 40 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 13 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 40 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 52 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 52 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 52 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 20 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 24 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 52 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980x400 px | 40 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 13 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 40 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 52 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 52 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 52 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 20 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 24 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 52 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
248 200
Total reach
356 900
How many times read
2,2
Minutes of reading
66 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 84 | 208 500 |
| Men | 49 | 16 | 39 700 | |
| Native language | Finnish | 95 | 98 | 243 200 |
| Swedish | 5 | 2 | 5 000 | |
| Age | 15-24 y | 13 | 5 | 12 400 |
| 25-34 y | 14 | 6 | 14 900 | |
| 35-44 y | 14 | 10 | 24 800 | |
| 45-54 y | 14 | 13 | 32 300 | |
| 55-64 y | 16 | 19 | 47 200 | |
| 65+ y | 30 | 47 | 116 700 | |
| Gender + age | Female 15-29 years | 10 | 6 | 14 900 |
| Female 30-49 years | 14 | 16 | 39 700 | |
| Female 50+ years | 28 | 62 | 153 900 | |
| Male 15-29 years | 10 | 1 | 2 500 | |
| Male 30-49 years | 15 | 2 | 5 000 | |
| Male 50+ years | 24 | 12 | 29 800 | |
| Household position | Lives at home with parents | 7 | 3 | 7 400 |
| Lives alone | 29 | 29 | 72 000 | |
| Lives with spouse | 36 | 44 | 109 200 | |
| Lives with spouse and children | 24 | 19 | 47 200 | |
| Single parent | 3 | 2 | 5 000 | |
| Other | 3 | 2 | 5 000 | |
| Grandchildren under 18 years of age | Yes | 20 | 30 | 74 500 |
| No | 39 | 50 | 124 100 | |
| No answer (under 45 year olds) | 41 | 21 | 52 100 | |
| Education | Elementary school | 5 | 6 | 14 900 |
| Secondary school | 6 | 8 | 19 900 | |
| Vocational | 28 | 26 | 64 500 | |
| High school | 14 | 10 | 24 800 | |
| University of Applied Sciences | 20 | 18 | 44 700 | |
| University | 26 | 31 | 76 900 | |
| Something else | 2 | 2 | 5 000 | |
| Decision-maker in grocery purchases | Yes | 93 | 96 | 238 300 |
| No | 7 | 4 | 9 900 | |
| Can not say | 1 | 1 | 2 500 | |
| Use of glasses or contact lenses | Yes | 68 | 82 | 203 500 |
| No | 32 | 18 | 44 700 | |
| Size of the household | 1 pers | 29 | 29 | 72 000 |
| 2 pers | 38 | 47 | 116 700 | |
| 3 pers | 14 | 11 | 27 300 | |
| 4 pers | 12 | 9 | 22 300 | |
| 5+ pers | 7 | 5 | 12 400 | |
| Household income (gross) | Below 20 000 € /y | 11 | 8 | 19 900 |
| 20 000 - 35 000 € /y | 18 | 22 | 54 600 | |
| 35 001 - 50 000 € /y | 19 | 21 | 52 100 | |
| 50 001 - 85 000 € /y | 21 | 20 | 49 600 | |
| 85 001 - 100 000 € /y | 8 | 8 | 19 900 | |
| Over 100 000 € /y | 10 | 8 | 19 900 | |
| Dont want to tell | 5 | 7 | 17 400 | |
| Cant say / No answer | 8 | 6 | 14 900 | |
| Family with kids | Yes | 32 | 24 | 59 600 |
| No | 68 | 76 | 188 600 | |
| 13 | 10 | 24 800 | ||
| 13 | 9 | 22 300 | ||
| 5 | 4 | 9 900 | ||
| 1 | 1 | 2 500 | ||
| 1 | 1 | 2 500 | ||
| 68 | 75 | 186 200 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 13 | 32 300 |
| Dog | 26 | 25 | 62 000 | |
| Some other pet | 5 | 4 | 9 900 | |
| No pets | 60 | 65 | 161 300 | |
| Health services used in the household | Public health services | 85 | 89 | 220 900 |
| Employer - funded health care services | 50 | 40 | 99 300 | |
| Private, self-funded healthcare services | 38 | 45 | 111 700 | |
| Private health insurance services | 24 | 20 | 49 600 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 1 | 2 500 | |
| Housing | Apartment | 32 | 29 | 72 000 |
| Row house or semi-detached house | 15 | 16 | 39 700 | |
| Detached house | 47 | 49 | 121 600 | |
| Farm | 5 | 5 | 12 400 | |
| Something else | 1 | 1 | 2 500 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 84 | 208 500 |
| Rented residence | 19 | 13 | 32 300 | |
| Right of residence apartment | 2 | 2 | 5 000 | |
| Something else | 1 | 1 | 2 500 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 45 | 111 700 |
| No | 58 | 54 | 134 000 | |
| Can not say | 1 | 1 | 2 500 | |
| Number of cars in household | One car | 46 | 50 | 124 100 |
| Two cars | 31 | 31 | 76 900 | |
| Three or more cars | 10 | 7 | 17 400 | |
| No car | 14 | 12 | 29 800 | |
| Type of car, if buying now | New | 21 | 23 | 57 100 |
| Used | 68 | 62 | 153 900 | |
| Company car | 4 | 2 | 5 000 | |
| Leasing (personal) | 8 | 8 | 19 900 | |
| Shared car | 3 | 3 | 7 400 | |
| Doesn't use a car | 9 | 10 | 24 800 | |
| Can not say | 5 | 6 | 14 900 | |
| Advertising ban at the door / mailbox | Yes | 26 | 19 | 47 200 |
| No | 74 | 81 | 201 000 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 9 | 22 300 |
| No | 76 | 85 | 211 000 | |
| Can not say | 5 | 6 | 14 900 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 17 | 42 200 |
| Turku or Tampere | 8 | 9 | 22 300 | |
| Oulu | 4 | 4 | 9 900 | |
| 70 000 - 150 000 inhabitants town | 13 | 14 | 34 700 | |
| Urban municipality | 27 | 27 | 67 000 | |
| Conurbation | 15 | 14 | 34 700 | |
| Countryside | 13 | 16 | 39 700 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 26 | 64 500 |
| 5-6 days a week | 4 | 5 | 12 400 | |
| 1-4 days a week | 25 | 40 | 99 300 | |
| Monthly | 24 | 22 | 54 600 | |
| Rarely | 24 | 7 | 17 400 | |
| Never | 8 | 1 | 2 500 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 20 | 49 600 |
| 5-6 days a week | 6 | 6 | 14 900 | |
| 1-4 days a week | 19 | 20 | 49 600 | |
| Monthly | 15 | 15 | 37 200 | |
| Rarely | 23 | 23 | 57 100 | |
| Never | 14 | 16 | 39 700 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 46 | 114 200 |
| 5-6 days a week | 4 | 5 | 12 400 | |
| 1-4 days a week | 23 | 24 | 59 600 | |
| Monthly | 14 | 11 | 27 300 | |
| Rarely | 23 | 12 | 29 800 | |
| Never | 8 | 3 | 7 400 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 59 | 146 400 |
| 5-6 days a week | 10 | 9 | 22 300 | |
| 1-4 days a week | 16 | 13 | 32 300 | |
| Monthly | 6 | 5 | 12 400 | |
| Rarely | 9 | 8 | 19 900 | |
| Never | 6 | 7 | 17 400 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 14 900 |
| 5-6 days a week | 4 | 4 | 9 900 | |
| 1-4 days a week | 42 | 52 | 129 100 | |
| Monthly | 18 | 15 | 37 200 | |
| Rarely | 22 | 17 | 42 200 | |
| Never | 9 | 5 | 12 400 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of watching: Free online TV services | Daily | 16 | 18 | 44 700 |
| 5-6 days a week | 10 | 10 | 24 800 | |
| 1-4 days a week | 30 | 28 | 69 500 | |
| Monthly | 23 | 21 | 52 100 | |
| Rarely | 14 | 13 | 32 300 | |
| Never | 6 | 9 | 22 300 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 12 | 29 800 |
| 5-6 days a week | 10 | 7 | 17 400 | |
| 1-4 days a week | 22 | 17 | 42 200 | |
| Monthly | 10 | 10 | 24 800 | |
| Rarely | 12 | 13 | 32 300 | |
| Never | 30 | 42 | 104 200 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 61 | 151 400 |
| 5-6 days a week | 10 | 10 | 24 800 | |
| 1-4 days a week | 20 | 14 | 34 700 | |
| Monthly | 12 | 7 | 17 400 | |
| Rarely | 11 | 7 | 17 400 | |
| Never | 3 | 2 | 5 000 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 43 | 106 700 |
| 5-6 days a week | 12 | 13 | 32 300 | |
| 1-4 days a week | 23 | 20 | 49 600 | |
| Monthly | 12 | 8 | 19 900 | |
| Rarely | 13 | 10 | 24 800 | |
| Never | 6 | 6 | 14 900 | |
| Can not say | 0 | 1 | 2 500 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 27 | 67 000 |
| 5-6 days a week | 7 | 8 | 19 900 | |
| 1-4 days a week | 16 | 18 | 44 700 | |
| Monthly | 13 | 10 | 24 800 | |
| Rarely | 26 | 24 | 59 600 | |
| Never | 16 | 12 | 29 800 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 16 | 39 700 |
| 5-6 days a week | 9 | 9 | 22 300 | |
| 1-4 days a week | 22 | 21 | 52 100 | |
| Monthly | 14 | 12 | 29 800 | |
| Rarely | 22 | 23 | 57 100 | |
| Never | 16 | 18 | 44 700 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of listening: Podcasts | Daily | 5 | 3 | 7 400 |
| 5-6 days a week | 3 | 3 | 7 400 | |
| 1-4 days a week | 10 | 7 | 17 400 | |
| Monthly | 14 | 11 | 27 300 | |
| Rarely | 29 | 30 | 74 500 | |
| Never | 38 | 45 | 111 700 | |
| Can not say | 2 | 2 | 5 000 | |
| User frequency and following: Social media | Daily | 59 | 57 | 141 500 |
| 5-6 days a week | 7 | 7 | 17 400 | |
| 1-4 days a week | 7 | 7 | 17 400 | |
| Monthly | 3 | 3 | 7 400 | |
| Rarely | 6 | 6 | 14 900 | |
| Never | 17 | 20 | 49 600 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 22 300 |
| 5-6 days a week | 6 | 3 | 7 400 | |
| 1-4 days a week | 12 | 8 | 19 900 | |
| Monthly | 8 | 7 | 17 400 | |
| Rarely | 21 | 23 | 57 100 | |
| Never | 40 | 49 | 121 600 | |
| Can not say | 1 | 1 | 2 500 | |
| User frequency: Instant messaging | Daily | 69 | 65 | 161 300 |
| 5-6 days a week | 10 | 11 | 27 300 | |
| 1-4 days a week | 9 | 9 | 22 300 | |
| Monthly | 3 | 3 | 7 400 | |
| Rarely | 3 | 3 | 7 400 | |
| Never | 6 | 9 | 22 300 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 23 | 57 100 | |
| 5-6 days a week | 6 | 7 | 17 400 | |
| 1-4 days a week | 14 | 15 | 37 200 | |
| Monthly | 22 | 20 | 49 600 | |
| Rarely | 35 | 29 | 72 000 | |
| Never | 7 | 5 | 12 400 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 4 | 9 900 | |
| 5-6 days a week | 2 | 1 | 2 500 | |
| 1-4 days a week | 4 | 4 | 9 900 | |
| Monthly | 7 | 6 | 14 900 | |
| Rarely | 30 | 26 | 64 500 | |
| Never | 53 | 59 | 146 400 | |
| Can not say | 1 | 1 | 2 500 | |
| Daily | 6 | 7 | 17 400 | |
| 5-6 days a week | 3 | 3 | 7 400 | |
| 1-4 days a week | 5 | 5 | 12 400 | |
| Monthly | 8 | 7 | 17 400 | |
| Rarely | 23 | 20 | 49 600 | |
| Never | 55 | 58 | 144 000 | |
| Can not say | 1 | 1 | 2 500 | |
| Daily | 19 | 8 | 19 900 | |
| 5-6 days a week | 9 | 5 | 12 400 | |
| 1-4 days a week | 23 | 21 | 52 100 | |
| Monthly | 22 | 25 | 62 000 | |
| Rarely | 18 | 24 | 59 600 | |
| Never | 10 | 17 | 42 200 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 3 | 7 400 | |
| 5-6 days a week | 2 | 2 | 5 000 | |
| 1-4 days a week | 7 | 5 | 12 400 | |
| Monthly | 7 | 6 | 14 900 | |
| Rarely | 12 | 10 | 24 800 | |
| Never | 61 | 67 | 166 300 | |
| Cant say / No answer | 7 | 8 | 19 900 | |
| Daily | 41 | 46 | 114 200 | |
| 5-6 days a week | 8 | 8 | 19 900 | |
| 1-4 days a week | 10 | 10 | 24 800 | |
| Monthly | 6 | 4 | 9 900 | |
| Rarely | 8 | 6 | 14 900 | |
| Never | 22 | 21 | 52 100 | |
| Cant say / No answer | 4 | 5 | 12 400 | |
| Daily | 31 | 28 | 69 500 | |
| 5-6 days a week | 6 | 5 | 12 400 | |
| 1-4 days a week | 9 | 9 | 22 300 | |
| Monthly | 5 | 4 | 9 900 | |
| Rarely | 10 | 11 | 27 300 | |
| Never | 34 | 37 | 91 800 | |
| Cant say / No answer | 5 | 6 | 14 900 | |
| Daily | 14 | 7 | 17 400 | |
| 5-6 days a week | 2 | 1 | 2 500 | |
| 1-4 days a week | 3 | 2 | 5 000 | |
| Monthly | 2 | 2 | 5 000 | |
| Rarely | 5 | 5 | 12 400 | |
| Never | 69 | 78 | 193 600 | |
| Cant say / No answer | 5 | 6 | 14 900 | |
| Daily | 6 | 3 | 7 400 | |
| 5-6 days a week | 2 | 1 | 2 500 | |
| 1-4 days a week | 5 | 5 | 12 400 | |
| Monthly | 5 | 3 | 7 400 | |
| Rarely | 12 | 9 | 22 300 | |
| Never | 65 | 73 | 181 200 | |
| Cant say / No answer | 5 | 6 | 14 900 | |
| Daily | 10 | 5 | 12 400 | |
| 5-6 days a week | 3 | 1 | 2 500 | |
| 1-4 days a week | 4 | 3 | 7 400 | |
| Monthly | 3 | 3 | 7 400 | |
| Rarely | 9 | 8 | 19 900 | |
| Never | 68 | 74 | 183 700 | |
| Cant say / No answer | 5 | 6 | 14 900 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 13 | 32 300 |
| Partially agree | 44 | 43 | 106 700 | |
| Partially disagree | 31 | 32 | 79 400 | |
| Completely disagree | 10 | 10 | 24 800 | |
| Can not say | 2 | 2 | 5 000 | |
| I prefer domestic products | Completely agree | 32 | 37 | 91 800 |
| Partially agree | 55 | 55 | 136 500 | |
| Partially disagree | 10 | 7 | 17 400 | |
| Completely disagree | 1 | 1 | 2 500 | |
| Can not say | 1 | 1 | 2 500 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 23 | 57 100 |
| Partially agree | 55 | 59 | 146 400 | |
| Partially disagree | 19 | 14 | 34 700 | |
| Completely disagree | 4 | 2 | 5 000 | |
| Can not say | 3 | 2 | 5 000 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 21 | 52 100 |
| Partially agree | 57 | 60 | 148 900 | |
| Partially disagree | 17 | 16 | 39 700 | |
| Completely disagree | 2 | 2 | 5 000 | |
| Can not say | 2 | 2 | 5 000 | |
| I usually choose the cheapest option | Completely agree | 12 | 11 | 27 300 |
| Partially agree | 47 | 48 | 119 100 | |
| Partially disagree | 34 | 34 | 84 400 | |
| Completely disagree | 6 | 6 | 14 900 | |
| Can not say | 1 | 1 | 2 500 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 39 | 96 800 |
| Partially agree | 51 | 50 | 124 100 | |
| Partially disagree | 9 | 8 | 19 900 | |
| Completely disagree | 2 | 2 | 5 000 | |
| Can not say | 1 | 1 | 2 500 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 5 | 12 400 |
| Partially agree | 25 | 19 | 47 200 | |
| Partially disagree | 38 | 41 | 101 800 | |
| Completely disagree | 24 | 26 | 64 500 | |
| Can not say | 7 | 9 | 22 300 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 9 900 |
| Partially agree | 35 | 34 | 84 400 | |
| Partially disagree | 46 | 47 | 116 700 | |
| Completely disagree | 11 | 12 | 29 800 | |
| Can not say | 3 | 3 | 7 400 | |
| I prefer local shops and services | Completely agree | 27 | 33 | 81 900 |
| Partially agree | 57 | 56 | 139 000 | |
| Partially disagree | 12 | 9 | 22 300 | |
| Completely disagree | 2 | 1 | 2 500 | |
| Can not say | 2 | 1 | 2 500 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 7 400 |
| Partially agree | 28 | 27 | 67 000 | |
| Partially disagree | 31 | 31 | 76 900 | |
| Completely disagree | 32 | 34 | 84 400 | |
| Can not say | 5 | 6 | 14 900 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 8 | 19 900 |
| Partially agree | 32 | 31 | 76 900 | |
| Partially disagree | 37 | 38 | 94 300 | |
| Completely disagree | 22 | 22 | 54 600 | |
| Can not say | 2 | 1 | 2 500 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 21 | 52 100 |
| Partially agree | 50 | 56 | 139 000 | |
| Partially disagree | 24 | 17 | 42 200 | |
| Completely disagree | 6 | 4 | 9 900 | |
| Can not say | 3 | 2 | 5 000 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 22 | 54 600 |
| Partially agree | 51 | 54 | 134 000 | |
| Partially disagree | 24 | 17 | 42 200 | |
| Completely disagree | 7 | 4 | 9 900 | |
| Can not say | 3 | 3 | 7 400 | |
| I prefer well-known brands | Completely agree | 12 | 11 | 27 300 |
| Partially agree | 57 | 57 | 141 500 | |
| Partially disagree | 23 | 23 | 57 100 | |
| Completely disagree | 5 | 6 | 14 900 | |
| Can not say | 3 | 3 | 7 400 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 15 | 37 200 |
| Quite positively | 63 | 64 | 158 800 | |
| Quite negatively | 15 | 13 | 32 300 | |
| Very negative | 4 | 3 | 7 400 | |
| Can not say | 5 | 5 | 12 400 | |
| Magazines | Very positive | 14 | 16 | 39 700 |
| Quite positively | 61 | 62 | 153 900 | |
| Quite negatively | 16 | 14 | 34 700 | |
| Very negative | 4 | 3 | 7 400 | |
| Can not say | 6 | 5 | 12 400 | |
| Free and local newspapers | Very positive | 24 | 29 | 72 000 |
| Quite positively | 57 | 58 | 144 000 | |
| Quite negatively | 10 | 7 | 17 400 | |
| Very negative | 3 | 2 | 5 000 | |
| Can not say | 5 | 4 | 9 900 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 19 900 |
| Quite positively | 47 | 47 | 116 700 | |
| Quite negatively | 28 | 28 | 69 500 | |
| Very negative | 9 | 6 | 14 900 | |
| Can not say | 8 | 11 | 27 300 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 6 | 14 900 |
| Quite positively | 34 | 34 | 84 400 | |
| Quite negatively | 32 | 30 | 74 500 | |
| Very negative | 16 | 13 | 32 300 | |
| Can not say | 13 | 18 | 44 700 | |
| Blogs | Very positive | 4 | 4 | 9 900 |
| Quite positively | 27 | 25 | 62 000 | |
| Quite negatively | 28 | 24 | 59 600 | |
| Very negative | 15 | 12 | 29 800 | |
| Can not say | 27 | 35 | 86 900 | |
| Newsletters to email | Very positive | 2 | 2 | 5 000 |
| Quite positively | 18 | 19 | 47 200 | |
| Quite negatively | 34 | 37 | 91 800 | |
| Very negative | 43 | 38 | 94 300 | |
| Can not say | 3 | 4 | 9 900 | |
| Other websites | Very positive | 4 | 4 | 9 900 |
| Quite positively | 39 | 37 | 91 800 | |
| Quite negatively | 33 | 32 | 79 400 | |
| Very negative | 13 | 13 | 32 300 | |
| Can not say | 11 | 15 | 37 200 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 8 | 19 900 |
| Quite positively | 48 | 46 | 114 200 | |
| Quite negatively | 28 | 31 | 76 900 | |
| Very negative | 13 | 12 | 29 800 | |
| Can not say | 4 | 4 | 9 900 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 5 | 12 400 |
| Quite positively | 36 | 33 | 81 900 | |
| Quite negatively | 33 | 35 | 86 900 | |
| Very negative | 19 | 18 | 44 700 | |
| Can not say | 6 | 9 | 22 300 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 24 | 59 600 |
| Quite positively | 47 | 50 | 124 100 | |
| Quite negatively | 16 | 12 | 29 800 | |
| Very negative | 13 | 9 | 22 300 | |
| Can not say | 4 | 4 | 9 900 | |
| Out-of-home advertising | Very positive | 12 | 11 | 27 300 |
| Quite positively | 53 | 53 | 131 500 | |
| Quite negatively | 20 | 19 | 47 200 | |
| Very negative | 7 | 7 | 17 400 | |
| Can not say | 7 | 10 | 24 800 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 22 | 54 600 |
| Partially agree | 61 | 63 | 156 400 | |
| Partially disagree | 11 | 8 | 19 900 | |
| Completely disagree | 4 | 2 | 5 000 | |
| Can not say | 7 | 5 | 12 400 | |
| Completely agree | 17 | 19 | 47 200 | |
| Partially agree | 58 | 61 | 151 400 | |
| Partially disagree | 14 | 12 | 29 800 | |
| Completely disagree | 5 | 4 | 9 900 | |
| Can not say | 7 | 5 | 12 400 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 23 | 57 100 |
| Partially agree | 48 | 49 | 121 600 | |
| Partially disagree | 12 | 10 | 24 800 | |
| Completely disagree | 5 | 5 | 12 400 | |
| Can not say | 13 | 14 | 34 700 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 30 | 74 500 |
| Partially agree | 50 | 51 | 126 600 | |
| Partially disagree | 7 | 7 | 17 400 | |
| Completely disagree | 3 | 2 | 5 000 | |
| Can not say | 9 | 10 | 24 800 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 16 | 39 700 |
| Partially agree | 52 | 51 | 126 600 | |
| Partially disagree | 14 | 15 | 37 200 | |
| Completely disagree | 3 | 2 | 5 000 | |
| Can not say | 15 | 15 | 37 200 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 10 | 24 800 |
| Partially agree | 54 | 56 | 139 000 | |
| Partially disagree | 18 | 18 | 44 700 | |
| Completely disagree | 3 | 3 | 7 400 | |
| Can not say | 15 | 13 | 32 300 | |
| Finnish magazines are of high quality | Completely agree | 22 | 26 | 64 500 |
| Partially agree | 59 | 60 | 148 900 | |
| Partially disagree | 9 | 8 | 19 900 | |
| Completely disagree | 2 | 1 | 2 500 | |
| Can not say | 8 | 5 | 12 400 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 14 900 |
| Partially agree | 25 | 25 | 62 000 | |
| Partially disagree | 25 | 26 | 64 500 | |
| Completely disagree | 34 | 35 | 86 900 | |
| Can not say | 9 | 8 | 19 900 | |
| I read important magazines from cover to cover | Completely agree | 18 | 24 | 59 600 |
| Partially agree | 34 | 37 | 91 800 | |
| Partially disagree | 28 | 25 | 62 000 | |
| Completely disagree | 16 | 12 | 29 800 | |
| Can not say | 5 | 3 | 7 400 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 13 | 32 300 |
| Partially agree | 50 | 50 | 124 100 | |
| Partially disagree | 24 | 24 | 59 600 | |
| Completely disagree | 8 | 8 | 19 900 | |
| Can not say | 8 | 6 | 14 900 | |
| Completely agree | 10 | 10 | 24 800 | |
| Partially agree | 36 | 33 | 81 900 | |
| Partially disagree | 24 | 23 | 57 100 | |
| Completely disagree | 23 | 28 | 69 500 | |
| Can not say | 8 | 6 | 14 900 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 11 | 27 300 |
| Partially agree | 36 | 38 | 94 300 | |
| Partially disagree | 26 | 26 | 64 500 | |
| Completely disagree | 22 | 20 | 49 600 | |
| Can not say | 6 | 5 | 12 400 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 17 | 42 200 |
| Partially agree | 49 | 54 | 134 000 | |
| Partially disagree | 20 | 16 | 39 700 | |
| Completely disagree | 13 | 10 | 24 800 | |
| Can not say | 5 | 2 | 5 000 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 12 | 29 800 |
| Partially agree | 29 | 35 | 86 900 | |
| Partially disagree | 29 | 27 | 67 000 | |
| Completely disagree | 27 | 22 | 54 600 | |
| Can not say | 6 | 4 | 9 900 | |
| Completely agree | 2 | 1 | 2 500 | |
| Partially agree | 19 | 14 | 34 700 | |
| Partially disagree | 33 | 34 | 84 400 | |
| Completely disagree | 38 | 40 | 99 300 | |
| Can not say | 9 | 11 | 27 300 | |
| Completely agree | 16 | 22 | 54 600 | |
| Partially agree | 40 | 45 | 111 700 | |
| Partially disagree | 23 | 20 | 49 600 | |
| Completely disagree | 12 | 7 | 17 400 | |
| Can not say | 8 | 6 | 14 900 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 11 | 27 300 |
| Newspapers | 13 | 16 | 39 700 | |
| Magazine websites | 7 | 5 | 12 400 | |
| Newspaper websites | 8 | 6 | 14 900 | |
| Blogs | 3 | 1 | 2 500 | |
| Social media | 14 | 9 | 22 300 | |
| Other websites | 42 | 33 | 81 900 | |
| Television | 10 | 9 | 22 300 | |
| Radio | 2 | 1 | 2 500 | |
| Direct mail | 10 | 11 | 27 300 | |
| None of these | 40 | 48 | 119 100 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 18 | 44 700 |
| Newspapers | 18 | 25 | 62 000 | |
| Magazine websites | 10 | 9 | 22 300 | |
| Newspaper websites | 11 | 10 | 24 800 | |
| Blogs | 6 | 3 | 7 400 | |
| Social media | 26 | 18 | 44 700 | |
| Other websites | 49 | 42 | 104 200 | |
| Television | 17 | 19 | 47 200 | |
| Radio | 3 | 3 | 7 400 | |
| Direct mail | 36 | 45 | 111 700 | |
| None of these | 17 | 19 | 47 200 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 31 | 76 900 |
| Newspapers | 8 | 13 | 32 300 | |
| Magazine websites | 10 | 14 | 34 700 | |
| Newspaper websites | 6 | 9 | 22 300 | |
| Blogs | 8 | 8 | 19 900 | |
| Social media | 28 | 29 | 72 000 | |
| Other websites | 16 | 20 | 49 600 | |
| Television | 14 | 17 | 42 200 | |
| Radio | 2 | 2 | 5 000 | |
| Direct mail | 17 | 24 | 59 600 | |
| None of these | 45 | 32 | 79 400 | |
| Information sources, travel | Print magazines | 16 | 22 | 54 600 |
| Newspapers | 15 | 23 | 57 100 | |
| Magazine websites | 10 | 11 | 27 300 | |
| Newspaper websites | 10 | 9 | 22 300 | |
| Blogs | 11 | 9 | 22 300 | |
| Social media | 34 | 31 | 76 900 | |
| Other websites | 47 | 46 | 114 200 | |
| Television | 16 | 17 | 42 200 | |
| Radio | 3 | 2 | 5 000 | |
| Direct mail | 9 | 13 | 32 300 | |
| None of these | 27 | 25 | 62 000 | |
| Information sources, style and fashion | Print magazines | 23 | 39 | 96 800 |
| Newspapers | 13 | 20 | 49 600 | |
| Magazine websites | 13 | 16 | 39 700 | |
| Newspaper websites | 8 | 8 | 19 900 | |
| Blogs | 9 | 9 | 22 300 | |
| Social media | 34 | 33 | 81 900 | |
| Other websites | 33 | 36 | 89 400 | |
| Television | 18 | 19 | 47 200 | |
| Radio | 2 | 1 | 2 500 | |
| Direct mail | 25 | 34 | 84 400 | |
| None of these | 29 | 19 | 47 200 | |
| Information sources, building and renovating | Print magazines | 19 | 24 | 59 600 |
| Newspapers | 15 | 20 | 49 600 | |
| Magazine websites | 9 | 10 | 24 800 | |
| Newspaper websites | 8 | 8 | 19 900 | |
| Blogs | 6 | 5 | 12 400 | |
| Social media | 23 | 19 | 47 200 | |
| Other websites | 32 | 29 | 72 000 | |
| Television | 18 | 20 | 49 600 | |
| Radio | 2 | 2 | 5 000 | |
| Direct mail | 27 | 34 | 84 400 | |
| None of these | 33 | 32 | 79 400 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 50 | 124 100 |
| Newspapers | 26 | 37 | 91 800 | |
| Magazine websites | 22 | 25 | 62 000 | |
| Newspaper websites | 20 | 20 | 49 600 | |
| Blogs | 14 | 13 | 32 300 | |
| Social media | 42 | 37 | 91 800 | |
| Other websites | 33 | 32 | 79 400 | |
| Television | 28 | 30 | 74 500 | |
| Radio | 6 | 5 | 12 400 | |
| Direct mail | 27 | 33 | 81 900 | |
| None of these | 12 | 8 | 19 900 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 10 | 24 800 |
| Newspapers | 11 | 15 | 37 200 | |
| Magazine websites | 3 | 4 | 9 900 | |
| Newspaper websites | 6 | 6 | 14 900 | |
| Blogs | 1 | 1 | 2 500 | |
| Social media | 10 | 12 | 29 800 | |
| Other websites | 25 | 25 | 62 000 | |
| Television | 12 | 13 | 32 300 | |
| Radio | 2 | 1 | 2 500 | |
| Direct mail | 17 | 22 | 54 600 | |
| None of these | 52 | 46 | 114 200 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 35 | 86 900 |
| Newspapers | 16 | 20 | 49 600 | |
| Magazine websites | 11 | 13 | 32 300 | |
| Newspaper websites | 8 | 8 | 19 900 | |
| Blogs | 8 | 8 | 19 900 | |
| Social media | 28 | 26 | 64 500 | |
| Other websites | 30 | 28 | 69 500 | |
| Television | 18 | 20 | 49 600 | |
| Radio | 2 | 1 | 2 500 | |
| Direct mail | 30 | 40 | 99 300 | |
| None of these | 26 | 20 | 49 600 | |
| Information sources, saving and investing | Print magazines | 9 | 10 | 24 800 |
| Newspapers | 11 | 15 | 37 200 | |
| Magazine websites | 7 | 5 | 12 400 | |
| Newspaper websites | 10 | 8 | 19 900 | |
| Blogs | 7 | 5 | 12 400 | |
| Social media | 18 | 13 | 32 300 | |
| Other websites | 30 | 24 | 59 600 | |
| Television | 7 | 7 | 17 400 | |
| Radio | 3 | 2 | 5 000 | |
| Direct mail | 4 | 4 | 9 900 | |
| None of these | 48 | 53 | 131 500 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 21 | 52 100 |
| Newspapers | 14 | 19 | 47 200 | |
| Magazine websites | 8 | 10 | 24 800 | |
| Newspaper websites | 8 | 8 | 19 900 | |
| Blogs | 5 | 6 | 14 900 | |
| Social media | 23 | 23 | 57 100 | |
| Other websites | 38 | 40 | 99 300 | |
| Television | 12 | 13 | 32 300 | |
| Radio | 3 | 2 | 5 000 | |
| Direct mail | 16 | 22 | 54 600 | |
| None of these | 37 | 31 | 76 900 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 16 | 39 700 |
| Newspapers | 18 | 23 | 57 100 | |
| Magazine websites | 7 | 7 | 17 400 | |
| Newspaper websites | 9 | 9 | 22 300 | |
| Blogs | 5 | 4 | 9 900 | |
| Social media | 24 | 21 | 52 100 | |
| Other websites | 41 | 36 | 89 400 | |
| Television | 14 | 14 | 34 700 | |
| Radio | 2 | 1 | 2 500 | |
| Direct mail | 30 | 38 | 94 300 | |
| None of these | 29 | 27 | 67 000 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 11 | 27 300 |
| Well-being and health | 52 | 69 | 171 300 | |
| Charity work | 14 | 18 | 44 700 | |
| Self development | 32 | 35 | 86 900 | |
| Celebrities | 15 | 18 | 44 700 | |
| Fishing | 16 | 8 | 19 900 | |
| Beauty care and cosmetics | 17 | 26 | 64 500 | |
| Literature | 27 | 41 | 101 800 | |
| Domestic and foreign news | 54 | 57 | 141 500 | |
| Domestic travel | 32 | 38 | 94 300 | |
| Culture | 33 | 44 | 109 200 | |
| Crafts | 26 | 39 | 96 800 | |
| Nature and going outdoor | 53 | 61 | 151 400 | |
| Hunting | 10 | 4 | 9 900 | |
| Style and fashion | 22 | 34 | 84 400 | |
| Music and concerts | 37 | 45 | 111 700 | |
| Going on summer cottage | 30 | 33 | 81 900 | |
| Local affairs | 56 | 65 | 161 300 | |
| Computer/console/mobile playing | 17 | 5 | 12 400 | |
| Politics | 41 | 39 | 96 800 | |
| Gardening and plants | 33 | 52 | 129 100 | |
| Building and renovating | 37 | 32 | 79 400 | |
| Food and drink | 40 | 45 | 111 700 | |
| Cooking, baking, recipes | 39 | 57 | 141 500 | |
| Investment | 22 | 15 | 37 200 | |
| Decorating | 30 | 53 | 131 500 | |
| Economic and finances | 35 | 31 | 76 900 | |
| Science | 34 | 26 | 64 500 | |
| Travelling abroad | 35 | 40 | 99 300 | |
| Sports, exercising | 46 | 39 | 96 800 | |
| Sailing, boating | 10 | 4 | 9 900 | |
| Consumer electronics and information technology | 23 | 10 | 24 800 | |
| Environmental matters | 32 | 35 | 86 900 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 1 | 2 500 |
| Buying an apartment | 10 | 8 | 19 900 | |
| Home renovation | 29 | 27 | 67 000 | |
| Buying a car | 25 | 19 | 47 200 | |
| Buying a boat | 3 | 2 | 5 000 | |
| None of these | 50 | 57 | 141 500 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 41 | 101 800 |
| Repair and construction products | 40 | 39 | 96 800 | |
| Domestic appliances | 38 | 39 | 96 800 | |
| Electronics or IT products | 49 | 39 | 96 800 | |
| Cars | 18 | 13 | 32 300 | |
| Clothing and footwear | 82 | 88 | 218 400 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 39 | 96 800 | |
| Sports clothing, footwear or equipment | 60 | 56 | 139 000 | |
| Saving or investing products or services | 26 | 23 | 57 100 | |
| Cosmetics and beauty products | 47 | 64 | 158 800 | |
| Mobile phones | 30 | 29 | 72 000 | |
| Travels | 46 | 46 | 114 200 | |
| Products and services for health and well-being | 60 | 70 | 173 700 | |
| None of the above | 2 | 1 | 2 500 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 27 | 67 000 |
| Repair and construction products | 34 | 31 | 76 900 | |
| Domestic appliances | 19 | 18 | 44 700 | |
| Electronics or IT products | 28 | 19 | 47 200 | |
| Cars | 14 | 9 | 22 300 | |
| Clothing and footwear | 64 | 67 | 166 300 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 33 | 81 900 | |
| Sports clothing, footwear or equipment | 43 | 39 | 96 800 | |
| Saving or investing products or services | 21 | 16 | 39 700 | |
| Cosmetics and beauty products | 38 | 51 | 126 600 | |
| Mobile phones | 16 | 15 | 37 200 | |
| Travels | 44 | 44 | 109 200 | |
| Products and services for health and well-being | 48 | 57 | 141 500 | |
| None of the above | 7 | 5 | 12 400 | |
| Will consider switching over the next 12 months | Bank | 7 | 6 | 14 900 |
| Insurance company | 10 | 7 | 17 400 | |
| electric company | 20 | 18 | 44 700 | |
| Internet Connection | 9 | 6 | 14 900 | |
| Phone-subscription | 13 | 10 | 24 800 | |
| None of the above | 46 | 52 | 129 100 | |
| Can not say | 19 | 19 | 47 200 | |
| Uses of extra money | Magazines, books, movies | 17 | 20 | 49 600 |
| Eating, drinking, partying in a restaurant | 34 | 29 | 72 000 | |
| Exercise hobbies and equipment | 27 | 22 | 54 600 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 39 | 96 800 | |
| Renovation, decoration | 24 | 25 | 62 000 | |
| Health services and one's own well-being | 22 | 29 | 72 000 | |
| Travelling | 42 | 45 | 111 700 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 6 | 14 900 | |
| Clothes, shoes and bags | 23 | 23 | 57 100 | |
| Home services (cleaning and other housekeeping services) | 6 | 10 | 24 800 | |
| Car, boat, motorcycle | 12 | 5 | 12 400 | |
| Cosmetics and beauty care | 11 | 13 | 32 300 | |
| Saving, investing | 46 | 43 | 106 700 | |
| Other | 8 | 7 | 17 400 | |
| There is no extra money after mandatory expenses | 7 | 8 | 19 900 | |
| Can not say | 3 | 2 | 5 000 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Sanoma Media Finland Oy
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Sanoma Media Finland Oy
Vastaava päätoimittaja
- Minna McGill
Address
- Töölönlahdenkatu 2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201
- kodin.kuvalehti@sanoma.com