Hyvä terveys
The most popular and trusted wellbeing media in Finland helps its readers to feel better and gives energy in life. Hyvä terveys provides researched knowledge about health, peer support and stories, motivation for life changes and help for coping with everyday life. The magazine is produced in cooperation with The Finnish Medical Society Duodecim. The readers of Hyvä terveys invest in personal wellbeing and that of their loved ones. The target group appreciates health, the family, their relationship, a good life, food and travel.
N.B. The size of the magazine will change from no. 5 (publishing date April 3, 2024) and will be 230 x 297 mm.
Issues per year
14 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 2 | 17.1.2024 | 22.12.2023 | 28.12.2023 | Life changing extra. Get rid of cravings for delicacies. ""That's how I got out of boozing."" Easily healthy and light food. Strengthening home exercise. |
| 3 | 14.2.2024 | 24.1.2024 | 26.1.2024 | Take care of the brain: memory, concentration, recovery. Get strong muscles easily. Feeling lighter by fasting? |
| 4 | 13.3.2024 | 21.2.2024 | 23.2.2024 | Back extra: muscle membranes as a cause of pain – here's how to treat it. Allergies as an adult – medicines to help. Health from oils. |
| 5 | 3.4.2024 | 12.3.2024 | 14.3.2024 | Joints improvement extra: relieve knee pain. Ringing in your ears, time to test your hearing? What does yawning say about health? |
| 6 | 8.5.2024 | 16.4.2024 | 18.4.2024 | By strengthening the body, you also strengthen the mind. The effect of hormones on blood sugar. Overcoming holiday stress. |
| 7 | 5.6.2024 | 15.5.2024 | 17.5.2024 | Together or separately: a relationship with fresh eyes. This is how the garden cares. Protect memory, eat well. |
| 8 | 3.7.2024 | 12.6.2024 | 14.6.2024 | Get your shoulder in order. Blood pressure freezes, new ways to help. Sound therapy from nature. |
| 9 | 31.7.2024 | 10.7.2024 | 12.7.2024 | Stomach extra: acid reflux or something else? Vegetarian food inexpensively. Get your hair in order. |
| 10 | 28.8.2024 | 7.8.2024 | 9.8.2024 | Easily in shape: you also protect memory. Strange symptoms – illness or further menopause. ""I stopped losing weight and started losing weight"". |
| 11 | 18.9.2024 | 28.8.2024 | 30.8.2024 | Neck stiffness, headache – effective relaxation and self-care methods. What does persistent rhinitis say about health? |
| 12 | 9.10.2024 | 18.9.2024 | 20.9.2024 | Strong breathing: strengthen the lungs, relax the body. Eye health: getting rid of glasses? |
| 13 | 6.11.2024 | 16.10.2024 | 18.10.2024 | Take care of your mouth, prevent diseases and strengthen immunity. More vitamins, identify your needs. |
| 14 | 4.12.2024 | 13.11.2024 | 15.11.2024 | Sleep extra: getting rid of constant fatigue. Coronary artery disease surprises. The benefits of tea and herbal drinks. |
| 1 | 2.1.2025 | 4.12.2024 | 9.12.2024 | Strong muscles. Immunity. Light and healthy Italian cuisine. Chemicals under scrutiny. A new workout series begins. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 2.1.2025 | 4.12.2024 | 9.12.2024 | Strong muscles. Immunity. Light and healthy Italian cuisine. Chemicals under scrutiny. A new workout series begins. |
| 2 | 22.1.2025 | 30.12.2024 | 2.1.2025 | Slim down extra. Cleaning out the makeup bag. Recovering from burnout. |
| 3 | 19.2.2025 | 29.1.2025 | 31.1.2025 | Back extra. Moisturizing masks tested. |
| 4 | 19.3.2025 | 26.2.2025 | 28.2.2025 | Memory extra. How to manage allergies. Easy ways to serve fish. |
| 5 | 16.4.2025 | 26.3.2025 | 28.3.2025 | 40th anniversary issue. Strong and toned arms. Self-tanners tested. Setting the celebration table! |
| 6 | 7.5.2025 | 11.4.2025 | 15.4.2025 | 50+ extra. Boosting metabolism. New energy: 30-day fitness program. Sun products for all skin types. |
| 7 | 4.6.2025 | 13.5.2025 | 15.5.2025 | Make your legs pain-free - lighten your step. Increase closeness in your relationship. Sleep apnea. |
| 8 | 2.7.2025 | 10.6.2025 | 12.6.2025 | Keep your joints supple. New potato treats. Glow with makeup without the sun. |
| 9 | 6.8.2025 | 15.7.2025 | 17.7.2025 | Life change extra: whole body posture program. Best recipes for weight loss. Recognize the reasons for hunger. |
| 10 | 27.8.2025 | 5.8.2025 | 7.8.2025 | Stomach extra. Exercise to strengthen bones. Mood swings: normal or not? Help for thinning hair. |
| 11 | 17.9.2025 | 27.8.2025 | 29.8.2025 | Extra: brain and heart - reduce risks. Benefits of reducing alcohol. Increase feel-good hormones. |
| 12 | 8.10.2025 | 17.9.2025 | 19.9.2025 | Low energy: blood sugar, iron deficiency, or something else? A new workout series for fall begins. Should I try sustainable beauty? |
| 13 | 5.11.2025 | 15.10.2025 | 17.10.2025 | Sleep extra. Are your ailments due to vitamin deficiency? Mascaras tested. |
| 14 | 3.12.2025 | 12.11.2025 | 14.11.2025 | Blood pressure and relaxation. Health assessment package as a gift - what to measure? |
| 1 /2026 | 31.12.2025 | 5.12.2025 | 9.12.2025 | First issue of 2026. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 18 202 € | In addition to print ad, 64.000 digital impressions on hyvaterveys.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 20 938 € | In addition to print ad, 64.000 digital impressions on hyvaterveys.fi. |
| 2/1 monikanavainen landscape | 2. Spread | 460 x 297 mm | 5 mm | 20 034 € | In addition to print ad, 64.000 digital impressions on hyvaterveys.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 9 288 € | In addition to print ad, 64.000 digital impressions on hyvaterveys.fi. |
| 1/1 monikanavainen portrait | 2. Cover | 230 x 297 mm | 5 mm | 10 286 € | In addition to print ad, 64.000 digital impressions on hyvaterveys.fi. |
| 1/1 monikanavainen portrait | 3. Cover | 230 x 297 mm | 5 mm | 10 286 € | In addition to print ad, 64.000 digital impressions on hyvaterveys.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 9 474 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 6 167 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 6 167 € | |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 5 314 € | |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 5 314 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 4 474 € | |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 4 474 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 4 474 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
Printall AS
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 16 252 € | In addition to print ad, 49.000 digital impressions on hyvaterveys.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 18 695 € | In addition to print ad, 49.000 digital impressions on hyvaterveys.fi. |
| 2/1 monikanavainen landscape | 2. Spread | 460 x 297 mm | 5 mm | 17 888 € | In addition to print ad, 49.000 digital impressions on hyvaterveys.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 8 293 € | In addition to print ad, 49.000 digital impressions on hyvaterveys.fi. |
| 1/1 monikanavainen portrait | 2. Cover | 230 x 297 mm | 5 mm | 9 184 € | In addition to print ad, 49.000 digital impressions on hyvaterveys.fi. |
| 1/1 monikanavainen portrait | 3. Cover | 230 x 297 mm | 5 mm | 9 184 € | In addition to print ad, 49.000 digital impressions on hyvaterveys.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 8 459 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 506 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 506 € | |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 4 745 € | |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 4 745 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 3 995 € | |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 3 995 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 3 995 € | *) size without marginal Prices valid until 31.12.2025 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
Printall AS
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x400 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 15 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 59 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 22 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 27 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 59 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980x400 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 15 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 59 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 22 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 27 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 59 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
190 000
Total reach
269 000
How many times read
2,2
Minutes of reading
64 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 79 | 150 100 |
| Men | 49 | 21 | 39 900 | |
| Native language | Finnish | 95 | 98 | 186 200 |
| Swedish | 5 | 2 | 3 800 | |
| Age | 15-24 y | 13 | 2 | 3 800 |
| 25-34 y | 14 | 4 | 7 600 | |
| 35-44 y | 14 | 6 | 11 400 | |
| 45-54 y | 14 | 12 | 22 800 | |
| 55-64 y | 16 | 19 | 36 100 | |
| 65+ y | 30 | 57 | 108 300 | |
| Gender + age | Female 15-29 years | 10 | 2 | 3 800 |
| Female 30-49 years | 14 | 12 | 22 800 | |
| Female 50+ years | 28 | 65 | 123 500 | |
| Male 15-29 years | 10 | 1 | 1 900 | |
| Male 30-49 years | 15 | 2 | 3 800 | |
| Male 50+ years | 24 | 18 | 34 200 | |
| Household position | Lives at home with parents | 7 | 1 | 1 900 |
| Lives alone | 29 | 29 | 55 100 | |
| Lives with spouse | 36 | 49 | 93 100 | |
| Lives with spouse and children | 24 | 15 | 28 500 | |
| Single parent | 3 | 2 | 3 800 | |
| Other | 3 | 2 | 3 800 | |
| Grandchildren under 18 years of age | Yes | 20 | 33 | 62 700 |
| No | 39 | 55 | 104 500 | |
| No answer (under 45 year olds) | 41 | 12 | 22 800 | |
| Education | Elementary school | 5 | 9 | 17 100 |
| Secondary school | 6 | 8 | 15 200 | |
| Vocational | 28 | 29 | 55 100 | |
| High school | 14 | 9 | 17 100 | |
| University of Applied Sciences | 20 | 16 | 30 400 | |
| University | 26 | 27 | 51 300 | |
| Something else | 2 | 2 | 3 800 | |
| Decision-maker in grocery purchases | Yes | 93 | 96 | 182 400 |
| No | 7 | 4 | 7 600 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 68 | 87 | 165 300 |
| No | 32 | 13 | 24 700 | |
| Size of the household | 1 pers | 29 | 29 | 55 100 |
| 2 pers | 38 | 51 | 96 900 | |
| 3 pers | 14 | 11 | 20 900 | |
| 4 pers | 12 | 6 | 11 400 | |
| 5+ pers | 7 | 3 | 5 700 | |
| Household income (gross) | Below 20 000 € /y | 11 | 8 | 15 200 |
| 20 000 - 35 000 € /y | 18 | 22 | 41 800 | |
| 35 001 - 50 000 € /y | 19 | 23 | 43 700 | |
| 50 001 - 85 000 € /y | 21 | 21 | 39 900 | |
| 85 001 - 100 000 € /y | 8 | 6 | 11 400 | |
| Over 100 000 € /y | 10 | 7 | 13 300 | |
| Dont want to tell | 5 | 9 | 17 100 | |
| Cant say / No answer | 8 | 4 | 7 600 | |
| Family with kids | Yes | 32 | 19 | 36 100 |
| No | 68 | 81 | 153 900 | |
| 13 | 10 | 19 000 | ||
| 13 | 6 | 11 400 | ||
| 5 | 2 | 3 800 | ||
| 1 | 1 | 1 900 | ||
| 1 | 0 | 0 | ||
| 68 | 81 | 153 900 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 16 | 30 400 |
| Dog | 26 | 21 | 39 900 | |
| Some other pet | 5 | 4 | 7 600 | |
| No pets | 60 | 65 | 123 500 | |
| Health services used in the household | Public health services | 85 | 90 | 171 000 |
| Employer - funded health care services | 50 | 32 | 60 800 | |
| Private, self-funded healthcare services | 38 | 50 | 95 000 | |
| Private health insurance services | 24 | 16 | 30 400 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 28 | 53 200 |
| Row house or semi-detached house | 15 | 15 | 28 500 | |
| Detached house | 47 | 50 | 95 000 | |
| Farm | 5 | 6 | 11 400 | |
| Something else | 1 | 1 | 1 900 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 84 | 159 600 |
| Rented residence | 19 | 12 | 22 800 | |
| Right of residence apartment | 2 | 4 | 7 600 | |
| Something else | 1 | 1 | 1 900 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 47 | 89 300 |
| No | 58 | 53 | 100 700 | |
| Can not say | 1 | 0 | 0 | |
| Number of cars in household | One car | 46 | 51 | 96 900 |
| Two cars | 31 | 31 | 58 900 | |
| Three or more cars | 10 | 6 | 11 400 | |
| No car | 14 | 12 | 22 800 | |
| Type of car, if buying now | New | 21 | 24 | 45 600 |
| Used | 68 | 61 | 115 900 | |
| Company car | 4 | 2 | 3 800 | |
| Leasing (personal) | 8 | 8 | 15 200 | |
| Shared car | 3 | 2 | 3 800 | |
| Doesn't use a car | 9 | 10 | 19 000 | |
| Can not say | 5 | 7 | 13 300 | |
| Advertising ban at the door / mailbox | Yes | 26 | 17 | 32 300 |
| No | 74 | 83 | 157 700 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 8 | 15 200 |
| No | 76 | 86 | 163 400 | |
| Can not say | 5 | 6 | 11 400 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 16 | 30 400 |
| Turku or Tampere | 8 | 6 | 11 400 | |
| Oulu | 4 | 4 | 7 600 | |
| 70 000 - 150 000 inhabitants town | 13 | 16 | 30 400 | |
| Urban municipality | 27 | 29 | 55 100 | |
| Conurbation | 15 | 14 | 26 600 | |
| Countryside | 13 | 15 | 28 500 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 30 | 57 000 |
| 5-6 days a week | 4 | 5 | 9 500 | |
| 1-4 days a week | 25 | 35 | 66 500 | |
| Monthly | 24 | 22 | 41 800 | |
| Rarely | 24 | 7 | 13 300 | |
| Never | 8 | 1 | 1 900 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 21 | 39 900 |
| 5-6 days a week | 6 | 5 | 9 500 | |
| 1-4 days a week | 19 | 19 | 36 100 | |
| Monthly | 15 | 13 | 24 700 | |
| Rarely | 23 | 24 | 45 600 | |
| Never | 14 | 18 | 34 200 | |
| Can not say | 1 | 1 | 1 900 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 52 | 98 800 |
| 5-6 days a week | 4 | 4 | 7 600 | |
| 1-4 days a week | 23 | 23 | 43 700 | |
| Monthly | 14 | 8 | 15 200 | |
| Rarely | 23 | 10 | 19 000 | |
| Never | 8 | 2 | 3 800 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 53 | 100 700 |
| 5-6 days a week | 10 | 8 | 15 200 | |
| 1-4 days a week | 16 | 13 | 24 700 | |
| Monthly | 6 | 6 | 11 400 | |
| Rarely | 9 | 11 | 20 900 | |
| Never | 6 | 9 | 17 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 11 400 |
| 5-6 days a week | 4 | 6 | 11 400 | |
| 1-4 days a week | 42 | 53 | 100 700 | |
| Monthly | 18 | 14 | 26 600 | |
| Rarely | 22 | 16 | 30 400 | |
| Never | 9 | 4 | 7 600 | |
| Can not say | 1 | 1 | 1 900 | |
| The frequency of watching: Free online TV services | Daily | 16 | 18 | 34 200 |
| 5-6 days a week | 10 | 9 | 17 100 | |
| 1-4 days a week | 30 | 26 | 49 400 | |
| Monthly | 23 | 20 | 38 000 | |
| Rarely | 14 | 14 | 26 600 | |
| Never | 6 | 12 | 22 800 | |
| Can not say | 1 | 1 | 1 900 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 10 | 19 000 |
| 5-6 days a week | 10 | 7 | 13 300 | |
| 1-4 days a week | 22 | 15 | 28 500 | |
| Monthly | 10 | 8 | 15 200 | |
| Rarely | 12 | 12 | 22 800 | |
| Never | 30 | 48 | 91 200 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 65 | 123 500 |
| 5-6 days a week | 10 | 9 | 17 100 | |
| 1-4 days a week | 20 | 13 | 24 700 | |
| Monthly | 12 | 5 | 9 500 | |
| Rarely | 11 | 5 | 9 500 | |
| Never | 3 | 2 | 3 800 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 47 | 89 300 |
| 5-6 days a week | 12 | 12 | 22 800 | |
| 1-4 days a week | 23 | 19 | 36 100 | |
| Monthly | 12 | 8 | 15 200 | |
| Rarely | 13 | 8 | 15 200 | |
| Never | 6 | 6 | 11 400 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 30 | 57 000 |
| 5-6 days a week | 7 | 9 | 17 100 | |
| 1-4 days a week | 16 | 16 | 30 400 | |
| Monthly | 13 | 12 | 22 800 | |
| Rarely | 26 | 22 | 41 800 | |
| Never | 16 | 12 | 22 800 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 18 | 34 200 |
| 5-6 days a week | 9 | 7 | 13 300 | |
| 1-4 days a week | 22 | 18 | 34 200 | |
| Monthly | 14 | 12 | 22 800 | |
| Rarely | 22 | 24 | 45 600 | |
| Never | 16 | 22 | 41 800 | |
| Can not say | 1 | 1 | 1 900 | |
| The frequency of listening: Podcasts | Daily | 5 | 2 | 3 800 |
| 5-6 days a week | 3 | 2 | 3 800 | |
| 1-4 days a week | 10 | 6 | 11 400 | |
| Monthly | 14 | 8 | 15 200 | |
| Rarely | 29 | 29 | 55 100 | |
| Never | 38 | 50 | 95 000 | |
| Can not say | 2 | 3 | 5 700 | |
| User frequency and following: Social media | Daily | 59 | 53 | 100 700 |
| 5-6 days a week | 7 | 7 | 13 300 | |
| 1-4 days a week | 7 | 9 | 17 100 | |
| Monthly | 3 | 3 | 5 700 | |
| Rarely | 6 | 6 | 11 400 | |
| Never | 17 | 23 | 43 700 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 6 | 11 400 |
| 5-6 days a week | 6 | 2 | 3 800 | |
| 1-4 days a week | 12 | 7 | 13 300 | |
| Monthly | 8 | 6 | 11 400 | |
| Rarely | 21 | 25 | 47 500 | |
| Never | 40 | 53 | 100 700 | |
| Can not say | 1 | 1 | 1 900 | |
| User frequency: Instant messaging | Daily | 69 | 59 | 112 100 |
| 5-6 days a week | 10 | 13 | 24 700 | |
| 1-4 days a week | 9 | 12 | 22 800 | |
| Monthly | 3 | 3 | 5 700 | |
| Rarely | 3 | 5 | 9 500 | |
| Never | 6 | 9 | 17 100 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 26 | 49 400 | |
| 5-6 days a week | 6 | 9 | 17 100 | |
| 1-4 days a week | 14 | 14 | 26 600 | |
| Monthly | 22 | 17 | 32 300 | |
| Rarely | 35 | 28 | 53 200 | |
| Never | 7 | 5 | 9 500 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 5 700 | |
| 5-6 days a week | 2 | 1 | 1 900 | |
| 1-4 days a week | 4 | 3 | 5 700 | |
| Monthly | 7 | 6 | 11 400 | |
| Rarely | 30 | 24 | 45 600 | |
| Never | 53 | 62 | 117 800 | |
| Can not say | 1 | 1 | 1 900 | |
| Daily | 6 | 5 | 9 500 | |
| 5-6 days a week | 3 | 3 | 5 700 | |
| 1-4 days a week | 5 | 4 | 7 600 | |
| Monthly | 8 | 7 | 13 300 | |
| Rarely | 23 | 21 | 39 900 | |
| Never | 55 | 60 | 114 000 | |
| Can not say | 1 | 0 | 0 | |
| Daily | 19 | 8 | 15 200 | |
| 5-6 days a week | 9 | 6 | 11 400 | |
| 1-4 days a week | 23 | 20 | 38 000 | |
| Monthly | 22 | 22 | 41 800 | |
| Rarely | 18 | 23 | 43 700 | |
| Never | 10 | 22 | 41 800 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 3 | 5 700 | |
| 5-6 days a week | 2 | 1 | 1 900 | |
| 1-4 days a week | 7 | 5 | 9 500 | |
| Monthly | 7 | 4 | 7 600 | |
| Rarely | 12 | 11 | 20 900 | |
| Never | 61 | 67 | 127 300 | |
| Cant say / No answer | 7 | 9 | 17 100 | |
| Daily | 41 | 46 | 87 400 | |
| 5-6 days a week | 8 | 9 | 17 100 | |
| 1-4 days a week | 10 | 9 | 17 100 | |
| Monthly | 6 | 5 | 9 500 | |
| Rarely | 8 | 5 | 9 500 | |
| Never | 22 | 21 | 39 900 | |
| Cant say / No answer | 4 | 6 | 11 400 | |
| Daily | 31 | 22 | 41 800 | |
| 5-6 days a week | 6 | 5 | 9 500 | |
| 1-4 days a week | 9 | 8 | 15 200 | |
| Monthly | 5 | 6 | 11 400 | |
| Rarely | 10 | 13 | 24 700 | |
| Never | 34 | 39 | 74 100 | |
| Cant say / No answer | 5 | 7 | 13 300 | |
| Daily | 14 | 4 | 7 600 | |
| 5-6 days a week | 2 | 1 | 1 900 | |
| 1-4 days a week | 3 | 1 | 1 900 | |
| Monthly | 2 | 1 | 1 900 | |
| Rarely | 5 | 6 | 11 400 | |
| Never | 69 | 80 | 152 000 | |
| Cant say / No answer | 5 | 7 | 13 300 | |
| Daily | 6 | 3 | 5 700 | |
| 5-6 days a week | 2 | 1 | 1 900 | |
| 1-4 days a week | 5 | 3 | 5 700 | |
| Monthly | 5 | 3 | 5 700 | |
| Rarely | 12 | 9 | 17 100 | |
| Never | 65 | 73 | 138 700 | |
| Cant say / No answer | 5 | 7 | 13 300 | |
| Daily | 10 | 3 | 5 700 | |
| 5-6 days a week | 3 | 1 | 1 900 | |
| 1-4 days a week | 4 | 2 | 3 800 | |
| Monthly | 3 | 2 | 3 800 | |
| Rarely | 9 | 8 | 15 200 | |
| Never | 68 | 77 | 146 300 | |
| Cant say / No answer | 5 | 7 | 13 300 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 12 | 22 800 |
| Partially agree | 44 | 45 | 85 500 | |
| Partially disagree | 31 | 30 | 57 000 | |
| Completely disagree | 10 | 11 | 20 900 | |
| Can not say | 2 | 3 | 5 700 | |
| I prefer domestic products | Completely agree | 32 | 37 | 70 300 |
| Partially agree | 55 | 55 | 104 500 | |
| Partially disagree | 10 | 7 | 13 300 | |
| Completely disagree | 1 | 1 | 1 900 | |
| Can not say | 1 | 1 | 1 900 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 21 | 39 900 |
| Partially agree | 55 | 60 | 114 000 | |
| Partially disagree | 19 | 14 | 26 600 | |
| Completely disagree | 4 | 2 | 3 800 | |
| Can not say | 3 | 3 | 5 700 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 22 | 41 800 |
| Partially agree | 57 | 61 | 115 900 | |
| Partially disagree | 17 | 16 | 30 400 | |
| Completely disagree | 2 | 1 | 1 900 | |
| Can not say | 2 | 1 | 1 900 | |
| I usually choose the cheapest option | Completely agree | 12 | 9 | 17 100 |
| Partially agree | 47 | 48 | 91 200 | |
| Partially disagree | 34 | 36 | 68 400 | |
| Completely disagree | 6 | 6 | 11 400 | |
| Can not say | 1 | 1 | 1 900 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 37 | 70 300 |
| Partially agree | 51 | 52 | 98 800 | |
| Partially disagree | 9 | 8 | 15 200 | |
| Completely disagree | 2 | 2 | 3 800 | |
| Can not say | 1 | 1 | 1 900 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 5 | 9 500 |
| Partially agree | 25 | 23 | 43 700 | |
| Partially disagree | 38 | 39 | 74 100 | |
| Completely disagree | 24 | 26 | 49 400 | |
| Can not say | 7 | 8 | 15 200 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 3 | 5 700 |
| Partially agree | 35 | 37 | 70 300 | |
| Partially disagree | 46 | 48 | 91 200 | |
| Completely disagree | 11 | 10 | 19 000 | |
| Can not say | 3 | 2 | 3 800 | |
| I prefer local shops and services | Completely agree | 27 | 35 | 66 500 |
| Partially agree | 57 | 56 | 106 400 | |
| Partially disagree | 12 | 7 | 13 300 | |
| Completely disagree | 2 | 1 | 1 900 | |
| Can not say | 2 | 1 | 1 900 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 2 | 3 800 |
| Partially agree | 28 | 26 | 49 400 | |
| Partially disagree | 31 | 30 | 57 000 | |
| Completely disagree | 32 | 34 | 64 600 | |
| Can not say | 5 | 8 | 15 200 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 9 | 17 100 |
| Partially agree | 32 | 33 | 62 700 | |
| Partially disagree | 37 | 35 | 66 500 | |
| Completely disagree | 22 | 22 | 41 800 | |
| Can not say | 2 | 1 | 1 900 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 22 | 41 800 |
| Partially agree | 50 | 55 | 104 500 | |
| Partially disagree | 24 | 18 | 34 200 | |
| Completely disagree | 6 | 3 | 5 700 | |
| Can not say | 3 | 3 | 5 700 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 19 | 36 100 |
| Partially agree | 51 | 55 | 104 500 | |
| Partially disagree | 24 | 20 | 38 000 | |
| Completely disagree | 7 | 3 | 5 700 | |
| Can not say | 3 | 3 | 5 700 | |
| I prefer well-known brands | Completely agree | 12 | 11 | 20 900 |
| Partially agree | 57 | 57 | 108 300 | |
| Partially disagree | 23 | 22 | 41 800 | |
| Completely disagree | 5 | 6 | 11 400 | |
| Can not say | 3 | 4 | 7 600 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 26 600 |
| Quite positively | 63 | 66 | 125 400 | |
| Quite negatively | 15 | 13 | 24 700 | |
| Very negative | 4 | 3 | 5 700 | |
| Can not say | 5 | 4 | 7 600 | |
| Magazines | Very positive | 14 | 17 | 32 300 |
| Quite positively | 61 | 60 | 114 000 | |
| Quite negatively | 16 | 16 | 30 400 | |
| Very negative | 4 | 3 | 5 700 | |
| Can not say | 6 | 5 | 9 500 | |
| Free and local newspapers | Very positive | 24 | 28 | 53 200 |
| Quite positively | 57 | 58 | 110 200 | |
| Quite negatively | 10 | 7 | 13 300 | |
| Very negative | 3 | 3 | 5 700 | |
| Can not say | 5 | 4 | 7 600 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 7 | 13 300 |
| Quite positively | 47 | 45 | 85 500 | |
| Quite negatively | 28 | 27 | 51 300 | |
| Very negative | 9 | 8 | 15 200 | |
| Can not say | 8 | 14 | 26 600 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 5 | 9 500 |
| Quite positively | 34 | 33 | 62 700 | |
| Quite negatively | 32 | 30 | 57 000 | |
| Very negative | 16 | 12 | 22 800 | |
| Can not say | 13 | 19 | 36 100 | |
| Blogs | Very positive | 4 | 4 | 7 600 |
| Quite positively | 27 | 22 | 41 800 | |
| Quite negatively | 28 | 23 | 43 700 | |
| Very negative | 15 | 14 | 26 600 | |
| Can not say | 27 | 37 | 70 300 | |
| Newsletters to email | Very positive | 2 | 2 | 3 800 |
| Quite positively | 18 | 22 | 41 800 | |
| Quite negatively | 34 | 35 | 66 500 | |
| Very negative | 43 | 38 | 72 200 | |
| Can not say | 3 | 5 | 9 500 | |
| Other websites | Very positive | 4 | 4 | 7 600 |
| Quite positively | 39 | 35 | 66 500 | |
| Quite negatively | 33 | 32 | 60 800 | |
| Very negative | 13 | 13 | 24 700 | |
| Can not say | 11 | 16 | 30 400 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 7 | 13 300 |
| Quite positively | 48 | 49 | 93 100 | |
| Quite negatively | 28 | 27 | 51 300 | |
| Very negative | 13 | 12 | 22 800 | |
| Can not say | 4 | 5 | 9 500 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 5 | 9 500 |
| Quite positively | 36 | 34 | 64 600 | |
| Quite negatively | 33 | 33 | 62 700 | |
| Very negative | 19 | 18 | 34 200 | |
| Can not say | 6 | 9 | 17 100 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 25 | 47 500 |
| Quite positively | 47 | 52 | 98 800 | |
| Quite negatively | 16 | 11 | 20 900 | |
| Very negative | 13 | 9 | 17 100 | |
| Can not say | 4 | 4 | 7 600 | |
| Out-of-home advertising | Very positive | 12 | 10 | 19 000 |
| Quite positively | 53 | 53 | 100 700 | |
| Quite negatively | 20 | 21 | 39 900 | |
| Very negative | 7 | 7 | 13 300 | |
| Can not say | 7 | 9 | 17 100 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 20 | 38 000 |
| Partially agree | 61 | 63 | 119 700 | |
| Partially disagree | 11 | 10 | 19 000 | |
| Completely disagree | 4 | 2 | 3 800 | |
| Can not say | 7 | 5 | 9 500 | |
| Completely agree | 17 | 19 | 36 100 | |
| Partially agree | 58 | 60 | 114 000 | |
| Partially disagree | 14 | 11 | 20 900 | |
| Completely disagree | 5 | 3 | 5 700 | |
| Can not say | 7 | 7 | 13 300 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 23 | 43 700 |
| Partially agree | 48 | 46 | 87 400 | |
| Partially disagree | 12 | 11 | 20 900 | |
| Completely disagree | 5 | 5 | 9 500 | |
| Can not say | 13 | 15 | 28 500 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 33 | 62 700 |
| Partially agree | 50 | 47 | 89 300 | |
| Partially disagree | 7 | 8 | 15 200 | |
| Completely disagree | 3 | 2 | 3 800 | |
| Can not say | 9 | 9 | 17 100 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 17 | 32 300 |
| Partially agree | 52 | 54 | 102 600 | |
| Partially disagree | 14 | 14 | 26 600 | |
| Completely disagree | 3 | 2 | 3 800 | |
| Can not say | 15 | 13 | 24 700 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 10 | 19 000 |
| Partially agree | 54 | 56 | 106 400 | |
| Partially disagree | 18 | 20 | 38 000 | |
| Completely disagree | 3 | 2 | 3 800 | |
| Can not say | 15 | 12 | 22 800 | |
| Finnish magazines are of high quality | Completely agree | 22 | 25 | 47 500 |
| Partially agree | 59 | 61 | 115 900 | |
| Partially disagree | 9 | 9 | 17 100 | |
| Completely disagree | 2 | 1 | 1 900 | |
| Can not say | 8 | 5 | 9 500 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 11 400 |
| Partially agree | 25 | 25 | 47 500 | |
| Partially disagree | 25 | 24 | 45 600 | |
| Completely disagree | 34 | 36 | 68 400 | |
| Can not say | 9 | 9 | 17 100 | |
| I read important magazines from cover to cover | Completely agree | 18 | 25 | 47 500 |
| Partially agree | 34 | 37 | 70 300 | |
| Partially disagree | 28 | 25 | 47 500 | |
| Completely disagree | 16 | 10 | 19 000 | |
| Can not say | 5 | 3 | 5 700 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 14 | 26 600 |
| Partially agree | 50 | 49 | 93 100 | |
| Partially disagree | 24 | 24 | 45 600 | |
| Completely disagree | 8 | 7 | 13 300 | |
| Can not say | 8 | 5 | 9 500 | |
| Completely agree | 10 | 11 | 20 900 | |
| Partially agree | 36 | 37 | 70 300 | |
| Partially disagree | 24 | 23 | 43 700 | |
| Completely disagree | 23 | 23 | 43 700 | |
| Can not say | 8 | 7 | 13 300 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 11 | 20 900 |
| Partially agree | 36 | 39 | 74 100 | |
| Partially disagree | 26 | 27 | 51 300 | |
| Completely disagree | 22 | 19 | 36 100 | |
| Can not say | 6 | 5 | 9 500 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 17 | 32 300 |
| Partially agree | 49 | 53 | 100 700 | |
| Partially disagree | 20 | 16 | 30 400 | |
| Completely disagree | 13 | 12 | 22 800 | |
| Can not say | 5 | 3 | 5 700 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 11 | 20 900 |
| Partially agree | 29 | 37 | 70 300 | |
| Partially disagree | 29 | 27 | 51 300 | |
| Completely disagree | 27 | 22 | 41 800 | |
| Can not say | 6 | 4 | 7 600 | |
| Completely agree | 2 | 1 | 1 900 | |
| Partially agree | 19 | 12 | 22 800 | |
| Partially disagree | 33 | 33 | 62 700 | |
| Completely disagree | 38 | 42 | 79 800 | |
| Can not say | 9 | 12 | 22 800 | |
| Completely agree | 16 | 24 | 45 600 | |
| Partially agree | 40 | 45 | 85 500 | |
| Partially disagree | 23 | 20 | 38 000 | |
| Completely disagree | 12 | 6 | 11 400 | |
| Can not say | 8 | 6 | 11 400 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 14 | 26 600 |
| Newspapers | 13 | 19 | 36 100 | |
| Magazine websites | 7 | 5 | 9 500 | |
| Newspaper websites | 8 | 7 | 13 300 | |
| Blogs | 3 | 1 | 1 900 | |
| Social media | 14 | 7 | 13 300 | |
| Other websites | 42 | 33 | 62 700 | |
| Television | 10 | 9 | 17 100 | |
| Radio | 2 | 1 | 1 900 | |
| Direct mail | 10 | 14 | 26 600 | |
| None of these | 40 | 43 | 81 700 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 21 | 39 900 |
| Newspapers | 18 | 27 | 51 300 | |
| Magazine websites | 10 | 8 | 15 200 | |
| Newspaper websites | 11 | 10 | 19 000 | |
| Blogs | 6 | 3 | 5 700 | |
| Social media | 26 | 15 | 28 500 | |
| Other websites | 49 | 41 | 77 900 | |
| Television | 17 | 19 | 36 100 | |
| Radio | 3 | 3 | 5 700 | |
| Direct mail | 36 | 50 | 95 000 | |
| None of these | 17 | 16 | 30 400 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 34 | 64 600 |
| Newspapers | 8 | 14 | 26 600 | |
| Magazine websites | 10 | 12 | 22 800 | |
| Newspaper websites | 6 | 9 | 17 100 | |
| Blogs | 8 | 6 | 11 400 | |
| Social media | 28 | 22 | 41 800 | |
| Other websites | 16 | 18 | 34 200 | |
| Television | 14 | 16 | 30 400 | |
| Radio | 2 | 2 | 3 800 | |
| Direct mail | 17 | 29 | 55 100 | |
| None of these | 45 | 32 | 60 800 | |
| Information sources, travel | Print magazines | 16 | 23 | 43 700 |
| Newspapers | 15 | 23 | 43 700 | |
| Magazine websites | 10 | 9 | 17 100 | |
| Newspaper websites | 10 | 9 | 17 100 | |
| Blogs | 11 | 7 | 13 300 | |
| Social media | 34 | 26 | 49 400 | |
| Other websites | 47 | 45 | 85 500 | |
| Television | 16 | 16 | 30 400 | |
| Radio | 3 | 3 | 5 700 | |
| Direct mail | 9 | 16 | 30 400 | |
| None of these | 27 | 26 | 49 400 | |
| Information sources, style and fashion | Print magazines | 23 | 40 | 76 000 |
| Newspapers | 13 | 22 | 41 800 | |
| Magazine websites | 13 | 16 | 30 400 | |
| Newspaper websites | 8 | 9 | 17 100 | |
| Blogs | 9 | 6 | 11 400 | |
| Social media | 34 | 25 | 47 500 | |
| Other websites | 33 | 32 | 60 800 | |
| Television | 18 | 19 | 36 100 | |
| Radio | 2 | 2 | 3 800 | |
| Direct mail | 25 | 38 | 72 200 | |
| None of these | 29 | 22 | 41 800 | |
| Information sources, building and renovating | Print magazines | 19 | 24 | 45 600 |
| Newspapers | 15 | 21 | 39 900 | |
| Magazine websites | 9 | 7 | 13 300 | |
| Newspaper websites | 8 | 7 | 13 300 | |
| Blogs | 6 | 4 | 7 600 | |
| Social media | 23 | 15 | 28 500 | |
| Other websites | 32 | 27 | 51 300 | |
| Television | 18 | 20 | 38 000 | |
| Radio | 2 | 1 | 1 900 | |
| Direct mail | 27 | 37 | 70 300 | |
| None of these | 33 | 32 | 60 800 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 51 | 96 900 |
| Newspapers | 26 | 37 | 70 300 | |
| Magazine websites | 22 | 23 | 43 700 | |
| Newspaper websites | 20 | 19 | 36 100 | |
| Blogs | 14 | 10 | 19 000 | |
| Social media | 42 | 30 | 57 000 | |
| Other websites | 33 | 28 | 53 200 | |
| Television | 28 | 33 | 62 700 | |
| Radio | 6 | 6 | 11 400 | |
| Direct mail | 27 | 37 | 70 300 | |
| None of these | 12 | 10 | 19 000 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 12 | 22 800 |
| Newspapers | 11 | 20 | 38 000 | |
| Magazine websites | 3 | 4 | 7 600 | |
| Newspaper websites | 6 | 8 | 15 200 | |
| Blogs | 1 | 1 | 1 900 | |
| Social media | 10 | 10 | 19 000 | |
| Other websites | 25 | 24 | 45 600 | |
| Television | 12 | 15 | 28 500 | |
| Radio | 2 | 1 | 1 900 | |
| Direct mail | 17 | 27 | 51 300 | |
| None of these | 52 | 43 | 81 700 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 33 | 62 700 |
| Newspapers | 16 | 21 | 39 900 | |
| Magazine websites | 11 | 11 | 20 900 | |
| Newspaper websites | 8 | 8 | 15 200 | |
| Blogs | 8 | 6 | 11 400 | |
| Social media | 28 | 20 | 38 000 | |
| Other websites | 30 | 26 | 49 400 | |
| Television | 18 | 19 | 36 100 | |
| Radio | 2 | 1 | 1 900 | |
| Direct mail | 30 | 43 | 81 700 | |
| None of these | 26 | 20 | 38 000 | |
| Information sources, saving and investing | Print magazines | 9 | 11 | 20 900 |
| Newspapers | 11 | 15 | 28 500 | |
| Magazine websites | 7 | 5 | 9 500 | |
| Newspaper websites | 10 | 7 | 13 300 | |
| Blogs | 7 | 5 | 9 500 | |
| Social media | 18 | 10 | 19 000 | |
| Other websites | 30 | 22 | 41 800 | |
| Television | 7 | 8 | 15 200 | |
| Radio | 3 | 3 | 5 700 | |
| Direct mail | 4 | 4 | 7 600 | |
| None of these | 48 | 55 | 104 500 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 23 | 43 700 |
| Newspapers | 14 | 21 | 39 900 | |
| Magazine websites | 8 | 11 | 20 900 | |
| Newspaper websites | 8 | 9 | 17 100 | |
| Blogs | 5 | 4 | 7 600 | |
| Social media | 23 | 21 | 39 900 | |
| Other websites | 38 | 37 | 70 300 | |
| Television | 12 | 13 | 24 700 | |
| Radio | 3 | 2 | 3 800 | |
| Direct mail | 16 | 26 | 49 400 | |
| None of these | 37 | 31 | 58 900 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 18 | 34 200 |
| Newspapers | 18 | 28 | 53 200 | |
| Magazine websites | 7 | 7 | 13 300 | |
| Newspaper websites | 9 | 12 | 22 800 | |
| Blogs | 5 | 3 | 5 700 | |
| Social media | 24 | 17 | 32 300 | |
| Other websites | 41 | 34 | 64 600 | |
| Television | 14 | 13 | 24 700 | |
| Radio | 2 | 1 | 1 900 | |
| Direct mail | 30 | 42 | 79 800 | |
| None of these | 29 | 26 | 49 400 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 14 | 26 600 |
| Well-being and health | 52 | 83 | 157 700 | |
| Charity work | 14 | 19 | 36 100 | |
| Self development | 32 | 39 | 74 100 | |
| Celebrities | 15 | 15 | 28 500 | |
| Fishing | 16 | 8 | 15 200 | |
| Beauty care and cosmetics | 17 | 29 | 55 100 | |
| Literature | 27 | 37 | 70 300 | |
| Domestic and foreign news | 54 | 57 | 108 300 | |
| Domestic travel | 32 | 36 | 68 400 | |
| Culture | 33 | 38 | 72 200 | |
| Crafts | 26 | 34 | 64 600 | |
| Nature and going outdoor | 53 | 67 | 127 300 | |
| Hunting | 10 | 4 | 7 600 | |
| Style and fashion | 22 | 33 | 62 700 | |
| Music and concerts | 37 | 41 | 77 900 | |
| Going on summer cottage | 30 | 29 | 55 100 | |
| Local affairs | 56 | 66 | 125 400 | |
| Computer/console/mobile playing | 17 | 4 | 7 600 | |
| Politics | 41 | 41 | 77 900 | |
| Gardening and plants | 33 | 48 | 91 200 | |
| Building and renovating | 37 | 29 | 55 100 | |
| Food and drink | 40 | 44 | 83 600 | |
| Cooking, baking, recipes | 39 | 50 | 95 000 | |
| Investment | 22 | 20 | 38 000 | |
| Decorating | 30 | 45 | 85 500 | |
| Economic and finances | 35 | 32 | 60 800 | |
| Science | 34 | 25 | 47 500 | |
| Travelling abroad | 35 | 33 | 62 700 | |
| Sports, exercising | 46 | 47 | 89 300 | |
| Sailing, boating | 10 | 5 | 9 500 | |
| Consumer electronics and information technology | 23 | 11 | 20 900 | |
| Environmental matters | 32 | 35 | 66 500 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 1 | 1 900 |
| Buying an apartment | 10 | 7 | 13 300 | |
| Home renovation | 29 | 26 | 49 400 | |
| Buying a car | 25 | 19 | 36 100 | |
| Buying a boat | 3 | 2 | 3 800 | |
| None of these | 50 | 58 | 110 200 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 37 | 70 300 |
| Repair and construction products | 40 | 37 | 70 300 | |
| Domestic appliances | 38 | 41 | 77 900 | |
| Electronics or IT products | 49 | 38 | 72 200 | |
| Cars | 18 | 14 | 26 600 | |
| Clothing and footwear | 82 | 84 | 159 600 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 39 | 74 100 | |
| Sports clothing, footwear or equipment | 60 | 55 | 104 500 | |
| Saving or investing products or services | 26 | 22 | 41 800 | |
| Cosmetics and beauty products | 47 | 59 | 112 100 | |
| Mobile phones | 30 | 28 | 53 200 | |
| Travels | 46 | 46 | 87 400 | |
| Products and services for health and well-being | 60 | 69 | 131 100 | |
| None of the above | 2 | 2 | 3 800 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 23 | 43 700 |
| Repair and construction products | 34 | 30 | 57 000 | |
| Domestic appliances | 19 | 17 | 32 300 | |
| Electronics or IT products | 28 | 20 | 38 000 | |
| Cars | 14 | 9 | 17 100 | |
| Clothing and footwear | 64 | 64 | 121 600 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 33 | 62 700 | |
| Sports clothing, footwear or equipment | 43 | 38 | 72 200 | |
| Saving or investing products or services | 21 | 17 | 32 300 | |
| Cosmetics and beauty products | 38 | 47 | 89 300 | |
| Mobile phones | 16 | 13 | 24 700 | |
| Travels | 44 | 44 | 83 600 | |
| Products and services for health and well-being | 48 | 57 | 108 300 | |
| None of the above | 7 | 6 | 11 400 | |
| Will consider switching over the next 12 months | Bank | 7 | 6 | 11 400 |
| Insurance company | 10 | 7 | 13 300 | |
| electric company | 20 | 18 | 34 200 | |
| Internet Connection | 9 | 5 | 9 500 | |
| Phone-subscription | 13 | 10 | 19 000 | |
| None of the above | 46 | 49 | 93 100 | |
| Can not say | 19 | 23 | 43 700 | |
| Uses of extra money | Magazines, books, movies | 17 | 18 | 34 200 |
| Eating, drinking, partying in a restaurant | 34 | 25 | 47 500 | |
| Exercise hobbies and equipment | 27 | 20 | 38 000 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 39 | 74 100 | |
| Renovation, decoration | 24 | 25 | 47 500 | |
| Health services and one's own well-being | 22 | 30 | 57 000 | |
| Travelling | 42 | 45 | 85 500 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 6 | 11 400 | |
| Clothes, shoes and bags | 23 | 20 | 38 000 | |
| Home services (cleaning and other housekeeping services) | 6 | 12 | 22 800 | |
| Car, boat, motorcycle | 12 | 6 | 11 400 | |
| Cosmetics and beauty care | 11 | 12 | 22 800 | |
| Saving, investing | 46 | 44 | 83 600 | |
| Other | 8 | 8 | 15 200 | |
| There is no extra money after mandatory expenses | 7 | 8 | 15 200 | |
| Can not say | 3 | 3 | 5 700 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Sanoma Media Finland Oy
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Suomalainen Lääkäriseura Duodecim ry, Tieteen tiedotus ry
Päätoimittaja
- Päivi Virkkunen
Address
- Töölönlahdenkatu 2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201
- hyva.terveys@sanoma.com