Hymy
Kansikuva Hymy 2024

Hymy

Hymy is Finland’s most diverse entertainment magazine containing, among other things, revealing articles on celebrities, real stories about ordinary people, our war heroes and current topics. The readers of Hymy are ordinary, active people and considerate shoppers.

Issues per year

12 issues per year

Magazine website

http://hymy.fi/

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 11.1.2024 18.12.2023 21.12.2023
2 8.2.2024 18.1.2024 23.1.2024
3 7.3.2024 15.2.2024 20.2.2024
4 11.4.2024 19.3.2024 22.3.2024
5 16.5.2024 23.4.2024 26.4.2024
6 13.6.2024 23.5.2024 28.5.2024
7 11.7.2024 19.6.2024 25.6.2024
8 15.8.2024 25.7.2024 30.7.2024
9 12.9.2024 22.8.2024 27.8.2024
10 10.10.2024 19.9.2024 24.9.2024
11 7.11.2024 17.10.2024 22.10.2024
12 12.12.2024 20.11.2024 25.11.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 297 mm 5 mm 6 670 €
1/1 portrait Not specified 210 x 297 mm 5 mm 3 710 €
1/1 portrait Back cover 210 x 297 mm 5 mm 4 080 €
1/2 portrait Not specified 102 x 297 mm 5 mm 2 520 €
1/2 landscape Not specified 210 x 146 mm 5 mm 2 520 €
1/4 portrait Not specified 52 x 297 mm 5 mm 1 850 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 20 € / CPM (Cost per thousand)
Desktop 980×120 px 8 € / CPM (Cost per thousand)
Desktop 300×250 px 6 € / CPM (Cost per thousand)
Desktop 300×500 px 8 € / CPM (Cost per thousand)
Desktop 300×750 px 10 € / CPM (Cost per thousand)
Desktop 468×400 px 8 € / CPM (Cost per thousand)
Desktop 560×400 px 12 € / CPM (Cost per thousand)
Desktop 160×600 px 6 € / CPM (Cost per thousand)
Desktop 560×120 px 6 € / CPM (Cost per thousand)
Desktop px 16 € / CPM (Cost per thousand)
Mobile 300×300 px 16 € / CPM (Cost per thousand)
Mobile 300×150 px 8 € / CPM (Cost per thousand)
Mobile 300×150 px 10 € / CPM (Cost per thousand)
Mobile px 16 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
76 400
Total reach
269 400
How many times read
1,8
Minutes of reading
50 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 46 35 100
Men 49 55 42 000
Native language Finnish 95 98 74 900
Swedish 5 2 1 500
Age 15-24 y 13 4 3 100
25-34 y 14 3 2 300
35-44 y 14 9 6 900
45-54 y 14 10 7 600
55-64 y 16 14 10 700
65+ y 30 60 45 800
Gender + age Female 15-29 years 10 2 1 500
Female 30-49 years 14 6 4 600
Female 50+ years 28 38 29 000
Male 15-29 years 10 4 3 100
Male 30-49 years 15 9 6 900
Male 50+ years 24 42 32 100
Household position Lives at home with parents 7 3 2 300
Lives alone 29 30 22 900
Lives with spouse 36 48 36 700
Lives with spouse and children 24 16 12 200
Single parent 3 1 800
Other 3 2 1 500
Grandchildren under 18 years of age Yes 20 33 25 200
No 39 51 39 000
No answer (under 45 year olds) 41 17 13 000
Education Elementary school 5 16 12 200
Secondary school 6 10 7 600
Vocational 28 38 29 000
High school 14 8 6 100
University of Applied Sciences 20 16 12 200
University 26 11 8 400
Something else 2 2 1 500
Decision-maker in grocery purchases Yes 93 95 72 600
No 7 4 3 100
Can not say 1 1 800
Use of glasses or contact lenses Yes 68 81 61 900
No 32 19 14 500
Size of the household 1 pers 29 31 23 700
2 pers 38 48 36 700
3 pers 14 10 7 600
4 pers 12 6 4 600
5+ pers 7 5 3 800
Household income (gross) Below 20 000 € /y 11 13 9 900
20 000 - 35 000 € /y 18 27 20 600
35 001 - 50 000 € /y 19 22 16 800
50 001 - 85 000 € /y 21 16 12 200
85 001 - 100 000 € /y 8 6 4 600
Over 100 000 € /y 10 5 3 800
Dont want to tell 5 7 5 300
Cant say / No answer 8 4 3 100
Family with kids Yes 32 17 13 000
No 68 83 63 400
13 7 5 300
13 5 3 800
5 3 2 300
1 1 800
1 1 800
68 83 63 400
0 0 0
Pets in household Cat 17 16 12 200
Dog 26 25 19 100
Some other pet 5 5 3 800
No pets 60 62 47 400
Health services used in the household Public health services 85 89 68 000
Employer - funded health care services 50 31 23 700
Private, self-funded healthcare services 38 41 31 300
Private health insurance services 24 15 11 500
No health care 1 1 800
Can not say 1 0 0
Housing Apartment 32 23 17 600
Row house or semi-detached house 15 14 10 700
Detached house 47 55 42 000
Farm 5 7 5 300
Something else 1 2 1 500
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 86 65 700
Rented residence 19 9 6 900
Right of residence apartment 2 4 3 100
Something else 1 1 800
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 48 36 700
No 58 51 39 000
Can not say 1 1 800
Number of cars in household One car 46 50 38 200
Two cars 31 31 23 700
Three or more cars 10 10 7 600
No car 14 9 6 900
Type of car, if buying now New 21 26 19 900
Used 68 63 48 100
Company car 4 2 1 500
Leasing (personal) 8 6 4 600
Shared car 3 2 1 500
Doesn't use a car 9 7 5 300
Can not say 5 7 5 300
Advertising ban at the door / mailbox Yes 26 15 11 500
No 74 85 64 900
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 9 6 900
No 76 84 64 200
Can not say 5 7 5 300
Type of municipality (7 class) Greater Helsinki 19 8 6 100
Turku or Tampere 8 9 6 900
Oulu 4 2 1 500
70 000 - 150 000 inhabitants town 13 13 9 900
Urban municipality 27 25 19 100
Conurbation 15 19 14 500
Countryside 13 24 18 300
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 34 26 000
5-6 days a week 4 9 6 900
1-4 days a week 25 36 27 500
Monthly 24 13 9 900
Rarely 24 6 4 600
Never 8 2 1 500
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 29 22 200
5-6 days a week 6 4 3 100
1-4 days a week 19 16 12 200
Monthly 15 11 8 400
Rarely 23 17 13 000
Never 14 22 16 800
Can not say 1 1 800
The frequency of reading: Print newspapers or afternoon papers Daily 28 50 38 200
5-6 days a week 4 7 5 300
1-4 days a week 23 24 18 300
Monthly 14 6 4 600
Rarely 23 8 6 100
Never 8 5 3 800
Can not say 1 1 800
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 54 41 300
5-6 days a week 10 9 6 900
1-4 days a week 16 13 9 900
Monthly 6 7 5 300
Rarely 9 7 5 300
Never 6 10 7 600
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 4 600
5-6 days a week 4 7 5 300
1-4 days a week 42 55 42 000
Monthly 18 12 9 200
Rarely 22 15 11 500
Never 9 4 3 100
Can not say 1 1 800
The frequency of watching: Free online TV services Daily 16 16 12 200
5-6 days a week 10 8 6 100
1-4 days a week 30 31 23 700
Monthly 23 20 15 300
Rarely 14 15 11 500
Never 6 9 6 900
Can not say 1 1 800
The frequency of watching: Pay TV and streaming services Daily 15 10 7 600
5-6 days a week 10 5 3 800
1-4 days a week 22 17 13 000
Monthly 10 9 6 900
Rarely 12 11 8 400
Never 30 48 36 700
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 63 48 100
5-6 days a week 10 10 7 600
1-4 days a week 20 15 11 500
Monthly 12 6 4 600
Rarely 11 3 2 300
Never 3 3 2 300
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 51 39 000
5-6 days a week 12 15 11 500
1-4 days a week 23 18 13 800
Monthly 12 6 4 600
Rarely 13 5 3 800
Never 6 5 3 800
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 34 26 000
5-6 days a week 7 11 8 400
1-4 days a week 16 15 11 500
Monthly 13 11 8 400
Rarely 26 21 16 000
Never 16 8 6 100
Can not say 1 1 800
The frequency of listening: Programs of commercial radio channels Daily 16 24 18 300
5-6 days a week 9 11 8 400
1-4 days a week 22 20 15 300
Monthly 14 12 9 200
Rarely 22 18 13 800
Never 16 14 10 700
Can not say 1 1 800
The frequency of listening: Podcasts Daily 5 3 2 300
5-6 days a week 3 2 1 500
1-4 days a week 10 6 4 600
Monthly 14 10 7 600
Rarely 29 27 20 600
Never 38 51 39 000
Can not say 2 1 800
User frequency and following: Social media Daily 59 45 34 400
5-6 days a week 7 8 6 100
1-4 days a week 7 8 6 100
Monthly 3 4 3 100
Rarely 6 9 6 900
Never 17 26 19 900
Can not say 0 1 800
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 6 100
5-6 days a week 6 3 2 300
1-4 days a week 12 8 6 100
Monthly 8 6 4 600
Rarely 21 24 18 300
Never 40 51 39 000
Can not say 1 1 800
User frequency: Instant messaging Daily 69 55 42 000
5-6 days a week 10 12 9 200
1-4 days a week 9 12 9 200
Monthly 3 6 4 600
Rarely 3 6 4 600
Never 6 9 6 900
Can not say 0 1 800
Daily 16 20 15 300
5-6 days a week 6 6 4 600
1-4 days a week 14 12 9 200
Monthly 22 19 14 500
Rarely 35 35 26 700
Never 7 8 6 100
Can not say 0 1 800
Daily 3 2 1 500
5-6 days a week 2 1 800
1-4 days a week 4 2 1 500
Monthly 7 5 3 800
Rarely 30 27 20 600
Never 53 61 46 600
Can not say 1 2 1 500
Daily 6 4 3 100
5-6 days a week 3 1 800
1-4 days a week 5 4 3 100
Monthly 8 7 5 300
Rarely 23 20 15 300
Never 55 63 48 100
Can not say 1 1 800
Daily 19 12 9 200
5-6 days a week 9 9 6 900
1-4 days a week 23 20 15 300
Monthly 22 21 16 000
Rarely 18 15 11 500
Never 10 22 16 800
Can not say 0 0 0
Daily 4 2 1 500
5-6 days a week 2 1 800
1-4 days a week 7 3 2 300
Monthly 7 5 3 800
Rarely 12 7 5 300
Never 61 70 53 500
Cant say / No answer 7 11 8 400
Daily 41 39 29 800
5-6 days a week 8 8 6 100
1-4 days a week 10 9 6 900
Monthly 6 4 3 100
Rarely 8 6 4 600
Never 22 27 20 600
Cant say / No answer 4 7 5 300
Daily 31 17 13 000
5-6 days a week 6 7 5 300
1-4 days a week 9 7 5 300
Monthly 5 5 3 800
Rarely 10 13 9 900
Never 34 44 33 600
Cant say / No answer 5 7 5 300
Daily 14 5 3 800
5-6 days a week 2 0 0
1-4 days a week 3 1 800
Monthly 2 2 1 500
Rarely 5 4 3 100
Never 69 80 61 100
Cant say / No answer 5 8 6 100
Daily 6 4 3 100
5-6 days a week 2 2 1 500
1-4 days a week 5 3 2 300
Monthly 5 3 2 300
Rarely 12 9 6 900
Never 65 72 55 000
Cant say / No answer 5 7 5 300
Daily 10 5 3 800
5-6 days a week 3 3 2 300
1-4 days a week 4 3 2 300
Monthly 3 3 2 300
Rarely 9 7 5 300
Never 68 73 55 800
Cant say / No answer 5 7 5 300
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 11 8 400
Partially agree 44 48 36 700
Partially disagree 31 32 24 400
Completely disagree 10 8 6 100
Can not say 2 2 1 500
I prefer domestic products Completely agree 32 36 27 500
Partially agree 55 55 42 000
Partially disagree 10 7 5 300
Completely disagree 1 1 800
Can not say 1 1 800
I consciously make responsible choices in my consumption Completely agree 19 23 17 600
Partially agree 55 56 42 800
Partially disagree 19 15 11 500
Completely disagree 4 3 2 300
Can not say 3 3 2 300
When shopping, quality is more important to me than price Completely agree 22 25 19 100
Partially agree 57 55 42 000
Partially disagree 17 17 13 000
Completely disagree 2 2 1 500
Can not say 2 2 1 500
I usually choose the cheapest option Completely agree 12 11 8 400
Partially agree 47 53 40 500
Partially disagree 34 31 23 700
Completely disagree 6 4 3 100
Can not say 1 2 1 500
I often take advantage of discount and campaign prices in my purchases Completely agree 37 38 29 000
Partially agree 51 52 39 700
Partially disagree 9 8 6 100
Completely disagree 2 1 800
Can not say 1 1 800
In my circle of friends, I am often the first to try new things Completely agree 6 7 5 300
Partially agree 25 24 18 300
Partially disagree 38 38 29 000
Completely disagree 24 24 18 300
Can not say 7 7 5 300
In my opinion, money is for consumption and not for saving Completely agree 5 3 2 300
Partially agree 35 39 29 800
Partially disagree 46 43 32 900
Completely disagree 11 12 9 200
Can not say 3 3 2 300
I prefer local shops and services Completely agree 27 32 24 400
Partially agree 57 58 44 300
Partially disagree 12 8 6 100
Completely disagree 2 0 0
Can not say 2 2 1 500
I want to see advertising targeted to me based on my online behavior Completely agree 4 2 1 500
Partially agree 28 28 21 400
Partially disagree 31 31 23 700
Completely disagree 32 32 24 400
Can not say 5 6 4 600
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 7 600
Partially agree 32 33 25 200
Partially disagree 37 37 28 300
Completely disagree 22 19 14 500
Can not say 2 1 800
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 18 13 800
Partially agree 50 56 42 800
Partially disagree 24 17 13 000
Completely disagree 6 5 3 800
Can not say 3 3 2 300
Ecology is an important purchase reason for me Completely agree 16 18 13 800
Partially agree 51 49 37 400
Partially disagree 24 24 18 300
Completely disagree 7 6 4 600
Can not say 3 4 3 100
I prefer well-known brands Completely agree 12 11 8 400
Partially agree 57 57 43 500
Partially disagree 23 25 19 100
Completely disagree 5 4 3 100
Can not say 3 2 1 500
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 10 700
Quite positively 63 68 52 000
Quite negatively 15 12 9 200
Very negative 4 3 2 300
Can not say 5 4 3 100
Magazines Very positive 14 13 9 900
Quite positively 61 66 50 400
Quite negatively 16 15 11 500
Very negative 4 3 2 300
Can not say 6 4 3 100
Free and local newspapers Very positive 24 26 19 900
Quite positively 57 60 45 800
Quite negatively 10 9 6 900
Very negative 3 2 1 500
Can not say 5 4 3 100
Newspaper/Magazine websites or applications Very positive 7 9 6 900
Quite positively 47 46 35 100
Quite negatively 28 26 19 900
Very negative 9 8 6 100
Can not say 8 11 8 400
Social media (Facebook, Instagram etc.) Very positive 6 7 5 300
Quite positively 34 33 25 200
Quite negatively 32 27 20 600
Very negative 16 16 12 200
Can not say 13 18 13 800
Blogs Very positive 4 5 3 800
Quite positively 27 23 17 600
Quite negatively 28 21 16 000
Very negative 15 15 11 500
Can not say 27 35 26 700
Newsletters to email Very positive 2 3 2 300
Quite positively 18 23 17 600
Quite negatively 34 33 25 200
Very negative 43 38 29 000
Can not say 3 4 3 100
Other websites Very positive 4 5 3 800
Quite positively 39 38 29 000
Quite negatively 33 31 23 700
Very negative 13 11 8 400
Can not say 11 16 12 200
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 10 7 600
Quite positively 48 51 39 000
Quite negatively 28 23 17 600
Very negative 13 11 8 400
Can not say 4 5 3 800
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 6 4 600
Quite positively 36 39 29 800
Quite negatively 33 35 26 700
Very negative 19 15 11 500
Can not say 6 6 4 600
Home delivered advertisements and catalogues Very positive 20 22 16 800
Quite positively 47 54 41 300
Quite negatively 16 12 9 200
Very negative 13 9 6 900
Can not say 4 5 3 800
Out-of-home advertising Very positive 12 12 9 200
Quite positively 53 54 41 300
Quite negatively 20 19 14 500
Very negative 7 9 6 900
Can not say 7 7 5 300
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 14 10 700
Partially agree 61 69 52 700
Partially disagree 11 12 9 200
Completely disagree 4 2 1 500
Can not say 7 4 3 100
Completely agree 17 17 13 000
Partially agree 58 55 42 000
Partially disagree 14 16 12 200
Completely disagree 5 6 4 600
Can not say 7 6 4 600
A professional magazine keeps me up to date on professional matters Completely agree 22 23 17 600
Partially agree 48 51 39 000
Partially disagree 12 10 7 600
Completely disagree 5 5 3 800
Can not say 13 10 7 600
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 36 27 500
Partially agree 50 49 37 400
Partially disagree 7 6 4 600
Completely disagree 3 2 1 500
Can not say 9 7 5 300
Finnish magazines offer reliable comparisons and tests Completely agree 16 17 13 000
Partially agree 52 56 42 800
Partially disagree 14 14 10 700
Completely disagree 3 2 1 500
Can not say 15 11 8 400
Finnish magazines offer reliable product recommendations Completely agree 10 10 7 600
Partially agree 54 54 41 300
Partially disagree 18 21 16 000
Completely disagree 3 3 2 300
Can not say 15 12 9 200
Finnish magazines are of high quality Completely agree 22 25 19 100
Partially agree 59 62 47 400
Partially disagree 9 8 6 100
Completely disagree 2 1 800
Can not say 8 4 3 100
I follow important magazines on social media Completely agree 7 5 3 800
Partially agree 25 27 20 600
Partially disagree 25 30 22 900
Completely disagree 34 29 22 200
Can not say 9 9 6 900
I read important magazines from cover to cover Completely agree 18 25 19 100
Partially agree 34 38 29 000
Partially disagree 28 24 18 300
Completely disagree 16 9 6 900
Can not say 5 4 3 100
Ads in magazines make new things familiar Completely agree 10 12 9 200
Partially agree 50 50 38 200
Partially disagree 24 27 20 600
Completely disagree 8 7 5 300
Can not say 8 4 3 100
Completely agree 10 15 11 500
Partially agree 36 32 24 400
Partially disagree 24 23 17 600
Completely disagree 23 23 17 600
Can not say 8 7 5 300
I have purchased products based on the ad in magazine Completely agree 9 10 7 600
Partially agree 36 37 28 300
Partially disagree 26 28 21 400
Completely disagree 22 20 15 300
Can not say 6 4 3 100
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 14 10 700
Partially agree 49 48 36 700
Partially disagree 20 23 17 600
Completely disagree 13 11 8 400
Can not say 5 5 3 800
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 9 6 900
Partially agree 29 33 25 200
Partially disagree 29 30 22 900
Completely disagree 27 25 19 100
Can not say 6 4 3 100
Completely agree 2 1 800
Partially agree 19 15 11 500
Partially disagree 33 31 23 700
Completely disagree 38 42 32 100
Can not say 9 12 9 200
Completely agree 16 22 16 800
Partially agree 40 46 35 100
Partially disagree 23 17 13 000
Completely disagree 12 9 6 900
Can not say 8 7 5 300
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 16 12 200
Newspapers 13 20 15 300
Magazine websites 7 7 5 300
Newspaper websites 8 7 5 300
Blogs 3 2 1 500
Social media 14 11 8 400
Other websites 42 35 26 700
Television 10 15 11 500
Radio 2 2 1 500
Direct mail 10 20 15 300
None of these 40 35 26 700
Information sources, consumer electronics and information technology Print magazines 15 20 15 300
Newspapers 18 27 20 600
Magazine websites 10 8 6 100
Newspaper websites 11 8 6 100
Blogs 6 2 1 500
Social media 26 15 11 500
Other websites 49 36 27 500
Television 17 24 18 300
Radio 3 4 3 100
Direct mail 36 47 35 900
None of these 17 15 11 500
Information sources, beauty care and cosmetics Print magazines 18 21 16 000
Newspapers 8 14 10 700
Magazine websites 10 8 6 100
Newspaper websites 6 4 3 100
Blogs 8 4 3 100
Social media 28 14 10 700
Other websites 16 11 8 400
Television 14 18 13 800
Radio 2 1 800
Direct mail 17 27 20 600
None of these 45 46 35 100
Information sources, travel Print magazines 16 20 15 300
Newspapers 15 22 16 800
Magazine websites 10 9 6 900
Newspaper websites 10 8 6 100
Blogs 11 5 3 800
Social media 34 25 19 100
Other websites 47 38 29 000
Television 16 19 14 500
Radio 3 2 1 500
Direct mail 9 19 14 500
None of these 27 27 20 600
Information sources, style and fashion Print magazines 23 26 19 900
Newspapers 13 19 14 500
Magazine websites 13 11 8 400
Newspaper websites 8 6 4 600
Blogs 9 3 2 300
Social media 34 20 15 300
Other websites 33 25 19 100
Television 18 23 17 600
Radio 2 3 2 300
Direct mail 25 37 28 300
None of these 29 30 22 900
Information sources, building and renovating Print magazines 19 23 17 600
Newspapers 15 23 17 600
Magazine websites 9 8 6 100
Newspaper websites 8 10 7 600
Blogs 6 2 1 500
Social media 23 12 9 200
Other websites 32 23 17 600
Television 18 23 17 600
Radio 2 2 1 500
Direct mail 27 38 29 000
None of these 33 32 24 400
Information sources, food, cooking and baking Print magazines 36 40 30 600
Newspapers 26 35 26 700
Magazine websites 22 18 13 800
Newspaper websites 20 17 13 000
Blogs 14 5 3 800
Social media 42 24 18 300
Other websites 33 23 17 600
Television 28 34 26 000
Radio 6 10 7 600
Direct mail 27 42 32 100
None of these 12 14 10 700
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 13 9 900
Newspapers 11 21 16 000
Magazine websites 3 4 3 100
Newspaper websites 6 8 6 100
Blogs 1 1 800
Social media 10 10 7 600
Other websites 25 21 16 000
Television 12 17 13 000
Radio 2 1 800
Direct mail 17 30 22 900
None of these 52 40 30 600
Information sources, decorating and furniture purchases Print magazines 23 25 19 100
Newspapers 16 24 18 300
Magazine websites 11 8 6 100
Newspaper websites 8 7 5 300
Blogs 8 2 1 500
Social media 28 14 10 700
Other websites 30 24 18 300
Television 18 24 18 300
Radio 2 2 1 500
Direct mail 30 39 29 800
None of these 26 27 20 600
Information sources, saving and investing Print magazines 9 13 9 900
Newspapers 11 14 10 700
Magazine websites 7 5 3 800
Newspaper websites 10 6 4 600
Blogs 7 3 2 300
Social media 18 11 8 400
Other websites 30 24 18 300
Television 7 12 9 200
Radio 3 3 2 300
Direct mail 4 7 5 300
None of these 48 50 38 200
Information sources, health and wellbeing products / services Print magazines 14 18 13 800
Newspapers 14 21 16 000
Magazine websites 8 8 6 100
Newspaper websites 8 12 9 200
Blogs 5 3 2 300
Social media 23 20 15 300
Other websites 38 32 24 400
Television 12 16 12 200
Radio 3 5 3 800
Direct mail 16 24 18 300
None of these 37 34 26 000
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 18 13 800
Newspapers 18 28 21 400
Magazine websites 7 6 4 600
Newspaper websites 9 10 7 600
Blogs 5 2 1 500
Social media 24 16 12 200
Other websites 41 30 22 900
Television 14 18 13 800
Radio 2 4 3 100
Direct mail 30 40 30 600
None of these 29 30 22 900
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 37 28 300
Well-being and health 52 62 47 400
Charity work 14 12 9 200
Self development 32 23 17 600
Celebrities 15 20 15 300
Fishing 16 22 16 800
Beauty care and cosmetics 17 15 11 500
Literature 27 23 17 600
Domestic and foreign news 54 45 34 400
Domestic travel 32 38 29 000
Culture 33 28 21 400
Crafts 26 31 23 700
Nature and going outdoor 53 54 41 300
Hunting 10 11 8 400
Style and fashion 22 16 12 200
Music and concerts 37 29 22 200
Going on summer cottage 30 33 25 200
Local affairs 56 63 48 100
Computer/console/mobile playing 17 9 6 900
Politics 41 35 26 700
Gardening and plants 33 28 21 400
Building and renovating 37 37 28 300
Food and drink 40 35 26 700
Cooking, baking, recipes 39 35 26 700
Investment 22 16 12 200
Decorating 30 27 20 600
Economic and finances 35 33 25 200
Science 34 20 15 300
Travelling abroad 35 26 19 900
Sports, exercising 46 43 32 900
Sailing, boating 10 7 5 300
Consumer electronics and information technology 23 16 12 200
Environmental matters 32 21 16 000
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 800
Buying an apartment 10 6 4 600
Home renovation 29 29 22 200
Buying a car 25 19 14 500
Buying a boat 3 2 1 500
None of these 50 57 43 500
Purchases in the last 12 months Furniture and furnishings 42 32 24 400
Repair and construction products 40 42 32 100
Domestic appliances 38 42 32 100
Electronics or IT products 49 37 28 300
Cars 18 17 13 000
Clothing and footwear 82 77 58 800
Eyeglasses, contact lenses or sunglasses 35 38 29 000
Sports clothing, footwear or equipment 60 51 39 000
Saving or investing products or services 26 21 16 000
Cosmetics and beauty products 47 41 31 300
Mobile phones 30 29 22 200
Travels 46 37 28 300
Products and services for health and well-being 60 56 42 800
None of the above 2 3 2 300
Intentions to purchase within 12 months Furniture and furnishings 29 18 13 800
Repair and construction products 34 37 28 300
Domestic appliances 19 16 12 200
Electronics or IT products 28 19 14 500
Cars 14 11 8 400
Clothing and footwear 64 57 43 500
Eyeglasses, contact lenses or sunglasses 28 30 22 900
Sports clothing, footwear or equipment 43 32 24 400
Saving or investing products or services 21 15 11 500
Cosmetics and beauty products 38 31 23 700
Mobile phones 16 14 10 700
Travels 44 34 26 000
Products and services for health and well-being 48 46 35 100
None of the above 7 10 7 600
Will consider switching over the next 12 months Bank 7 6 4 600
Insurance company 10 9 6 900
electric company 20 20 15 300
Internet Connection 9 7 5 300
Phone-subscription 13 10 7 600
None of the above 46 46 35 100
Can not say 19 22 16 800
Uses of extra money Magazines, books, movies 17 14 10 700
Eating, drinking, partying in a restaurant 34 24 18 300
Exercise hobbies and equipment 27 24 18 300
Cultural events (e.g. concerts, theater, festivals) 35 33 25 200
Renovation, decoration 24 26 19 900
Health services and one's own well-being 22 26 19 900
Travelling 42 35 26 700
Entertainment electronics and information technology equipment, mobile phones 15 10 7 600
Clothes, shoes and bags 23 20 15 300
Home services (cleaning and other housekeeping services) 6 8 6 100
Car, boat, motorcycle 12 9 6 900
Cosmetics and beauty care 11 7 5 300
Saving, investing 46 45 34 400
Other 8 8 6 100
There is no extra money after mandatory expenses 7 6 4 600
Can not say 3 3 2 300
Source: NRS 2024

Online & social media

Magazine website

http://hymy.fi/

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Erkki Meriluoto
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

  • 15661

Email

  • hymy@otavamedia.fi