ET
ET readers are the fastest growing, diverse target group, living the wonderful and rich life signed by the happiness U-curve. Both mentally and literally. ET reaches active adult readers who have both time, money and a willingness to invest in their own well-being and that of their loved ones. ET talks to its target audience about important and interesting issues related to their very stage of life, provides peer support, entertains, hooks and attracts. Our readers are interested in the whole spectrum of life. Curiosity about the small and big things in life keeps every day interesting and the mind open to new experiences. We boldly encourage you to live a life that looks like your own, because a good life has no age limit!
Issues per year
24 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 2 | 17.1.2024 | 22.12.2023 | 28.12.2023 | Let's bake buns for the winter. Tips for low-income everyday life. |
| 3 | 31.1.2024 | 10.1.2024 | 12.1.2024 | Hearing, vision, joints – this is how age changes us. Heirship – rights and obligations. |
| 4 | 14.2.2024 | 24.1.2024 | 26.1.2024 | Heart well-being and monitoring. Recycling – how to get rid of unnecessary items. Snacks to keep you going. |
| 5 | 28.2.2024 | 7.2.2024 | 9.2.2024 | Farewell to a loved one – funeral and other practical arrangements. Treatment of dry skin. |
| 6 | 13.3.2024 | 21.2.2024 | 23.2.2024 | GARDEN EXTRA. Oral health. Cleaning and arrangement. Affordable tips for Sunday lunch. |
| 7 | 27.3.2024 | 6.3.2024 | 8.3.2024 | Dizziness under control and balance for the better. Learn to budget. |
| 8 | 17.4.2024 | 25.3.2024 | 27.3.2024 | How to get fit easily. Deodorant comparison – find the right one. We tested: pedometer. |
| 9 | 30.4.2024 | 9.4.2024 | 11.4.2024 | TRAVEL EXTRA. Tips for pain management. Tips for summer trips in Finland. |
| 10 | 15.5.2024 | 22.4.2024 | 24.4.2024 | Summer cosmetics. Get your finances in order. How much alcohol is appropriate? |
| 11 | 29.5.2024 | 7.5.2024 | 10.5.2024 | Let's take care of memory. The best sources of protein. Get your finances in order. |
| 12 | 12.6.2024 | 22.5.2024 | 24.5.2024 | A good life with osteoarthritis. A functional relationship. Sauna products at the summer cottage. |
| 13 | 26.6.2024 | 5.6.2024 | 7.6.2024 | What scares you about aging? Summer homes. |
| 14 | 10.7.2024 | 18.6.2024 | 20.6.2024 | Retirer's Guide. Nature's own vitamins. Wonderful pastries from berries. |
| 15 | 31.7.2024 | 5.7.2024 | 9.7.2024 | Control of blood pressure. Housing solutions. Harvesting – light herbal recipes. |
| 16 | 14.8.2024 | 24.7.2024 | 26.7.2024 | HEALTH EXTRA. Get your finances in order. Affordable cosmetics finds. |
| 17 | 28.8.2024 | 7.8.2024 | 9.8.2024 | Feeling lighter – tips for everyday life and new recipes. Different forms of senior living. |
| 18 | 11.9.2024 | 21.8.2024 | 23.8.2024 | Beautiful townhome. Eyes and eyesight. Easy mushroom treats. Online scams. Autumn books. |
| 19 | 25.9.2024 | 4.9.2024 | 6.9.2024 | Active ingredients in skincare: collagen, retinol and others. Adult skincare products. |
| 20 | 9.10.2024 | 18.9.2024 | 20.9.2024 | How to get enough fiber. Get your finances in order. DIY ideas. |
| 21 | 30.10.2024 | 9.10.2024 | 11.10.2024 | CRAFT EXTRA. Relieve upset stomach. Get your finances in order. The secret to a long-lasting marriage. |
| 22 | 13.11.2024 | 23.10.2024 | 25.10.2024 | FINANCIAL EXTRA. Warm spicy stews. Winter hair. |
| 23 | 27.11.2024 | 6.11.2024 | 8.11.2024 | Christmas crafts. Good sleep. Christmas baking. Low-income savings tips. |
| 24 | 18.12.2024 | 26.11.2024 | 28.11.2024 | This is how age affects the mind. Tips for the Christmas home. |
| 1 | 2.1.2025 | 4.12.2024 | 9.12.2024 | New insights on memory. Help with personal finance challenges. Find your own style. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 2.1.2025 | 4.12.2024 | 9.12.2024 | New insights on memory. Help with personal finance challenges. Find your own style. |
| 2 | 15.1.2025 | 18.12.2024 | 20.12.2024 | Retirement tax guide. Vitamin boost orange. Three stages of life, one home. Goodbye to neck knots. |
| 3 | 29.1.2025 | 8.1.2025 | 10.1.2025 | 70+ diet. Living on a low income. Pet-sitting around the world. Craft extra: lovely knitting favorites. |
| 4 | 12.2.2025 | 22.1.2025 | 24.1.2025 | Inheritance disputes. Tips for soil change & spring care for houseplants. Strength for your legs. |
| 5 | 26.2.2025 | 5.2.2025 | 7.2.2025 | Hearing issues & solutions. Retreating into silence. A bohemian villa as a home. |
| 6 | 12.3.2025 | 19.2.2025 | 21.2.2025 | Single living - managing expenses. Garden extra: expert tips for creating flower beds. Strength for your arms. |
| 7 | 26.3.2025 | 5.3.2025 | 7.3.2025 | Walking extra - energetic daily life. Mediterranean cruise. Self-designed senior housing. Everyday financial tips. |
| 8 | 16.4.2025 | 26.3.2025 | 28.3.2025 | Treasures of the home. Sustainable spring plantings. Confidence in movement. |
| 9 | 30.4.2025 | 7.4.2025 | 9.4.2025 | Best summer destinations in Finland. Discover your style. Everyday financial tips. |
| 10 | 14.5.2025 | 22.4.2025 | 24.4.2025 | When diagnosis is delayed. Life on a low income. Butterflies & gardens - choosing the right plants. Lower back & hips in shape. |
| 11 | 28.5.2025 | 7.5.2025 | 9.5.2025 | Dreams & plans. A sense of control in daily life. Summer travel destinations. Housing: the kitchen is the heart of the home. |
| 12 | 18.6.2025 | 27.5.2025 | 30.5.2025 | Cholesterol. New grilled delights from vegetables. Perennial garden & surface composting. Upper body in shape. |
| 13 | 2.7.2025 | 10.6.2025 | 12.6.2025 | 60+ women & hormones. Summer cottage on an island. Domestic berries. Vitamins. |
| 14 | 23.7.2025 | 27.6.2025 | 1.7.2025 | Guide for retirees. Wonderful summer travel destinations. Cottage garden. Relief for breathing. |
| 15 | 6.8.2025 | 16.7.2025 | 18.7.2025 | Preservation extra. Guide for relatives of those with dementia. Dressing & style. |
| 16 | 20.8.2025 | 30.7.2025 | 1.8.2025 | Book extra: late summer city getaway in the country. Splendid rose garden. |
| 17 | 3.9.2025 | 13.8.2025 | 15.8.2025 | Television extra: beneficial gardening: harvest and floral splendor. |
| 18 | 17.9.2025 | 27.8.2025 | 29.8.2025 | New information on cancer. Housing: a home of your own in Estonia. |
| 19 | 1.10.2025 | 10.9.2025 | 12.9.2025 | Law extra: a stunning personal style. Health tips for the elderly. |
| 20 | 15.10.2025 | 24.9.2025 | 26.9.2025 | Moving to a care home. Tips for the autumn garden. Staying in good condition through winter. |
| 21 | 29.10.2025 | 8.10.2025 | 10.10.2025 | Mental well-being actions. Apologizing. Handicraft extra: make your own Christmas wish gifts. |
| 22 | 12.11.2025 | 22.10.2025 | 24.10.2025 | Finance extra: inheritance and wills. Skincare tips. |
| 23 | 26.11.2025 | 5.11.2025 | 7.11.2025 | “Embarrassing” health matters everyone should know. Christmas crafts. |
| 24 | 10.12.2025 | 19.11.2025 | 21.11.2025 | Family relationships - experiences & tips. Housing: a stunning Christmas home. |
| 1 /2026 | 31.12.2025 | 5.12.2025 | 9.12.2025 | First issue of 2026. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 15 880 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 18 266 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 8 103 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | 2. Cover | 230 x 297 mm | 5 mm | 9 081 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | 3. Cover | 230 x 297 mm | 5 mm | 9 081 € | In addition to print ad, 56.000 digital impressions on etlehti.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 7 927 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 411 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 411 € | |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 4 636 € | |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 4 636 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 3 908 € | |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 3 908 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 3 908 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 15 461 € | In addition to print ad, 33.000 digital impressions on etlehti.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 17 784 € | In addition to print ad, 33.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 7 889 € | In addition to print ad, 33.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | 2. Cover | 230 x 297 mm | 5 mm | 8 841 € | In addition to print ad, 33.000 digital impressions on etlehti.fi. |
| 1/1 monikanavainen portrait | 3. Cover | 230 x 297 mm | 5 mm | 8 841 € | In addition to print ad, 33.000 digital impressions on etlehti.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 7 718 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 268 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 268 € | |
| 1/3 portrait | Not specified | 76 x 297 mm | 5 mm | 4 514 € | |
| 1/3 landscape | Not specified | 230 x 99 mm | 5 mm | 4 514 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 3 805 € | |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 3 805 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 3 805 € | *) size without marginal Prices valid until 31.12.2025 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x400 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 15 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 59 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 22 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 27 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 59 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980x400 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 15 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 45 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 59 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 59 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 22 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 27 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 59 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
260 600
Total reach
334 600
How many times read
2,5
Minutes of reading
77 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 77 | 200 700 |
| Men | 49 | 23 | 59 900 | |
| Native language | Finnish | 95 | 99 | 258 000 |
| Swedish | 5 | 1 | 2 600 | |
| Age | 15-24 y | 13 | 1 | 2 600 |
| 25-34 y | 14 | 1 | 2 600 | |
| 35-44 y | 14 | 1 | 2 600 | |
| 45-54 y | 14 | 5 | 13 000 | |
| 55-64 y | 16 | 13 | 33 900 | |
| 65+ y | 30 | 79 | 205 900 | |
| Gender + age | Female 15-29 years | 10 | 1 | 2 600 |
| Female 30-49 years | 14 | 3 | 7 800 | |
| Female 50+ years | 28 | 73 | 190 200 | |
| Male 15-29 years | 10 | 0 | 0 | |
| Male 30-49 years | 15 | 1 | 2 600 | |
| Male 50+ years | 24 | 22 | 57 300 | |
| Household position | Lives at home with parents | 7 | 1 | 2 600 |
| Lives alone | 29 | 34 | 88 600 | |
| Lives with spouse | 36 | 54 | 140 700 | |
| Lives with spouse and children | 24 | 7 | 18 200 | |
| Single parent | 3 | 1 | 2 600 | |
| Other | 3 | 3 | 7 800 | |
| Grandchildren under 18 years of age | Yes | 20 | 38 | 99 000 |
| No | 39 | 58 | 151 100 | |
| No answer (under 45 year olds) | 41 | 3 | 7 800 | |
| Education | Elementary school | 5 | 10 | 26 100 |
| Secondary school | 6 | 10 | 26 100 | |
| Vocational | 28 | 28 | 73 000 | |
| High school | 14 | 9 | 23 500 | |
| University of Applied Sciences | 20 | 13 | 33 900 | |
| University | 26 | 28 | 73 000 | |
| Something else | 2 | 2 | 5 200 | |
| Decision-maker in grocery purchases | Yes | 93 | 96 | 250 200 |
| No | 7 | 4 | 10 400 | |
| Can not say | 1 | 1 | 2 600 | |
| Use of glasses or contact lenses | Yes | 68 | 91 | 237 100 |
| No | 32 | 9 | 23 500 | |
| Size of the household | 1 pers | 29 | 34 | 88 600 |
| 2 pers | 38 | 57 | 148 500 | |
| 3 pers | 14 | 6 | 15 600 | |
| 4 pers | 12 | 2 | 5 200 | |
| 5+ pers | 7 | 1 | 2 600 | |
| Household income (gross) | Below 20 000 € /y | 11 | 7 | 18 200 |
| 20 000 - 35 000 € /y | 18 | 29 | 75 600 | |
| 35 001 - 50 000 € /y | 19 | 26 | 67 800 | |
| 50 001 - 85 000 € /y | 21 | 17 | 44 300 | |
| 85 001 - 100 000 € /y | 8 | 5 | 13 000 | |
| Over 100 000 € /y | 10 | 5 | 13 000 | |
| Dont want to tell | 5 | 8 | 20 800 | |
| Cant say / No answer | 8 | 3 | 7 800 | |
| Family with kids | Yes | 32 | 8 | 20 800 |
| No | 68 | 92 | 239 800 | |
| 13 | 5 | 13 000 | ||
| 13 | 2 | 5 200 | ||
| 5 | 1 | 2 600 | ||
| 1 | 0 | 0 | ||
| 1 | 0 | 0 | ||
| 68 | 92 | 239 800 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 11 | 28 700 |
| Dog | 26 | 17 | 44 300 | |
| Some other pet | 5 | 3 | 7 800 | |
| No pets | 60 | 74 | 192 800 | |
| Health services used in the household | Public health services | 85 | 92 | 239 800 |
| Employer - funded health care services | 50 | 17 | 44 300 | |
| Private, self-funded healthcare services | 38 | 53 | 138 100 | |
| Private health insurance services | 24 | 10 | 26 100 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 30 | 78 200 |
| Row house or semi-detached house | 15 | 17 | 44 300 | |
| Detached house | 47 | 47 | 122 500 | |
| Farm | 5 | 6 | 15 600 | |
| Something else | 1 | 1 | 2 600 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 89 | 231 900 |
| Rented residence | 19 | 7 | 18 200 | |
| Right of residence apartment | 2 | 3 | 7 800 | |
| Something else | 1 | 1 | 2 600 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 49 | 127 700 |
| No | 58 | 51 | 132 900 | |
| Can not say | 1 | 1 | 2 600 | |
| Number of cars in household | One car | 46 | 55 | 143 300 |
| Two cars | 31 | 28 | 73 000 | |
| Three or more cars | 10 | 4 | 10 400 | |
| No car | 14 | 13 | 33 900 | |
| Type of car, if buying now | New | 21 | 29 | 75 600 |
| Used | 68 | 58 | 151 100 | |
| Company car | 4 | 1 | 2 600 | |
| Leasing (personal) | 8 | 6 | 15 600 | |
| Shared car | 3 | 3 | 7 800 | |
| Doesn't use a car | 9 | 12 | 31 300 | |
| Can not say | 5 | 6 | 15 600 | |
| Advertising ban at the door / mailbox | Yes | 26 | 18 | 46 900 |
| No | 74 | 82 | 213 700 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 6 | 15 600 |
| No | 76 | 85 | 221 500 | |
| Can not say | 5 | 9 | 23 500 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 15 | 39 100 |
| Turku or Tampere | 8 | 8 | 20 800 | |
| Oulu | 4 | 4 | 10 400 | |
| 70 000 - 150 000 inhabitants town | 13 | 15 | 39 100 | |
| Urban municipality | 27 | 27 | 70 400 | |
| Conurbation | 15 | 14 | 36 500 | |
| Countryside | 13 | 18 | 46 900 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 36 | 93 800 |
| 5-6 days a week | 4 | 6 | 15 600 | |
| 1-4 days a week | 25 | 35 | 91 200 | |
| Monthly | 24 | 18 | 46 900 | |
| Rarely | 24 | 5 | 13 000 | |
| Never | 8 | 1 | 2 600 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 20 | 52 100 |
| 5-6 days a week | 6 | 4 | 10 400 | |
| 1-4 days a week | 19 | 16 | 41 700 | |
| Monthly | 15 | 11 | 28 700 | |
| Rarely | 23 | 27 | 70 400 | |
| Never | 14 | 22 | 57 300 | |
| Can not say | 1 | 1 | 2 600 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 59 | 153 800 |
| 5-6 days a week | 4 | 6 | 15 600 | |
| 1-4 days a week | 23 | 20 | 52 100 | |
| Monthly | 14 | 5 | 13 000 | |
| Rarely | 23 | 8 | 20 800 | |
| Never | 8 | 2 | 5 200 | |
| Can not say | 1 | 1 | 2 600 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 50 | 130 300 |
| 5-6 days a week | 10 | 7 | 18 200 | |
| 1-4 days a week | 16 | 13 | 33 900 | |
| Monthly | 6 | 4 | 10 400 | |
| Rarely | 9 | 16 | 41 700 | |
| Never | 6 | 10 | 26 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 8 | 20 800 |
| 5-6 days a week | 4 | 4 | 10 400 | |
| 1-4 days a week | 42 | 57 | 148 500 | |
| Monthly | 18 | 10 | 26 100 | |
| Rarely | 22 | 15 | 39 100 | |
| Never | 9 | 5 | 13 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 16 | 20 | 52 100 |
| 5-6 days a week | 10 | 8 | 20 800 | |
| 1-4 days a week | 30 | 25 | 65 200 | |
| Monthly | 23 | 17 | 44 300 | |
| Rarely | 14 | 15 | 39 100 | |
| Never | 6 | 13 | 33 900 | |
| Can not say | 1 | 1 | 2 600 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 8 | 20 800 |
| 5-6 days a week | 10 | 4 | 10 400 | |
| 1-4 days a week | 22 | 11 | 28 700 | |
| Monthly | 10 | 6 | 15 600 | |
| Rarely | 12 | 11 | 28 700 | |
| Never | 30 | 59 | 153 800 | |
| Can not say | 1 | 1 | 2 600 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 74 | 192 800 |
| 5-6 days a week | 10 | 10 | 26 100 | |
| 1-4 days a week | 20 | 9 | 23 500 | |
| Monthly | 12 | 3 | 7 800 | |
| Rarely | 11 | 3 | 7 800 | |
| Never | 3 | 2 | 5 200 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 51 | 132 900 |
| 5-6 days a week | 12 | 11 | 28 700 | |
| 1-4 days a week | 23 | 17 | 44 300 | |
| Monthly | 12 | 7 | 18 200 | |
| Rarely | 13 | 6 | 15 600 | |
| Never | 6 | 8 | 20 800 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 41 | 106 800 |
| 5-6 days a week | 7 | 10 | 26 100 | |
| 1-4 days a week | 16 | 15 | 39 100 | |
| Monthly | 13 | 7 | 18 200 | |
| Rarely | 26 | 18 | 46 900 | |
| Never | 16 | 9 | 23 500 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 13 | 33 900 |
| 5-6 days a week | 9 | 6 | 15 600 | |
| 1-4 days a week | 22 | 18 | 46 900 | |
| Monthly | 14 | 10 | 26 100 | |
| Rarely | 22 | 26 | 67 800 | |
| Never | 16 | 27 | 70 400 | |
| Can not say | 1 | 1 | 2 600 | |
| The frequency of listening: Podcasts | Daily | 5 | 2 | 5 200 |
| 5-6 days a week | 3 | 2 | 5 200 | |
| 1-4 days a week | 10 | 4 | 10 400 | |
| Monthly | 14 | 7 | 18 200 | |
| Rarely | 29 | 26 | 67 800 | |
| Never | 38 | 58 | 151 100 | |
| Can not say | 2 | 2 | 5 200 | |
| User frequency and following: Social media | Daily | 59 | 44 | 114 700 |
| 5-6 days a week | 7 | 8 | 20 800 | |
| 1-4 days a week | 7 | 7 | 18 200 | |
| Monthly | 3 | 3 | 7 800 | |
| Rarely | 6 | 8 | 20 800 | |
| Never | 17 | 29 | 75 600 | |
| Can not say | 0 | 1 | 2 600 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 4 | 10 400 |
| 5-6 days a week | 6 | 2 | 5 200 | |
| 1-4 days a week | 12 | 5 | 13 000 | |
| Monthly | 8 | 5 | 13 000 | |
| Rarely | 21 | 22 | 57 300 | |
| Never | 40 | 60 | 156 400 | |
| Can not say | 1 | 1 | 2 600 | |
| User frequency: Instant messaging | Daily | 69 | 50 | 130 300 |
| 5-6 days a week | 10 | 13 | 33 900 | |
| 1-4 days a week | 9 | 13 | 33 900 | |
| Monthly | 3 | 4 | 10 400 | |
| Rarely | 3 | 6 | 15 600 | |
| Never | 6 | 13 | 33 900 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 29 | 75 600 | |
| 5-6 days a week | 6 | 8 | 20 800 | |
| 1-4 days a week | 14 | 14 | 36 500 | |
| Monthly | 22 | 20 | 52 100 | |
| Rarely | 35 | 25 | 65 200 | |
| Never | 7 | 4 | 10 400 | |
| Can not say | 0 | 1 | 2 600 | |
| Daily | 3 | 2 | 5 200 | |
| 5-6 days a week | 2 | 2 | 5 200 | |
| 1-4 days a week | 4 | 3 | 7 800 | |
| Monthly | 7 | 5 | 13 000 | |
| Rarely | 30 | 21 | 54 700 | |
| Never | 53 | 65 | 169 400 | |
| Can not say | 1 | 2 | 5 200 | |
| Daily | 6 | 5 | 13 000 | |
| 5-6 days a week | 3 | 3 | 7 800 | |
| 1-4 days a week | 5 | 4 | 10 400 | |
| Monthly | 8 | 5 | 13 000 | |
| Rarely | 23 | 16 | 41 700 | |
| Never | 55 | 66 | 172 000 | |
| Can not say | 1 | 2 | 5 200 | |
| Daily | 19 | 5 | 13 000 | |
| 5-6 days a week | 9 | 5 | 13 000 | |
| 1-4 days a week | 23 | 18 | 46 900 | |
| Monthly | 22 | 21 | 54 700 | |
| Rarely | 18 | 24 | 62 500 | |
| Never | 10 | 27 | 70 400 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 2 | 5 200 | |
| 5-6 days a week | 2 | 1 | 2 600 | |
| 1-4 days a week | 7 | 2 | 5 200 | |
| Monthly | 7 | 3 | 7 800 | |
| Rarely | 12 | 9 | 23 500 | |
| Never | 61 | 71 | 185 000 | |
| Cant say / No answer | 7 | 13 | 33 900 | |
| Daily | 41 | 40 | 104 200 | |
| 5-6 days a week | 8 | 9 | 23 500 | |
| 1-4 days a week | 10 | 8 | 20 800 | |
| Monthly | 6 | 4 | 10 400 | |
| Rarely | 8 | 5 | 13 000 | |
| Never | 22 | 25 | 65 200 | |
| Cant say / No answer | 4 | 10 | 26 100 | |
| Daily | 31 | 14 | 36 500 | |
| 5-6 days a week | 6 | 4 | 10 400 | |
| 1-4 days a week | 9 | 7 | 18 200 | |
| Monthly | 5 | 7 | 18 200 | |
| Rarely | 10 | 15 | 39 100 | |
| Never | 34 | 44 | 114 700 | |
| Cant say / No answer | 5 | 10 | 26 100 | |
| Daily | 14 | 2 | 5 200 | |
| 5-6 days a week | 2 | 0 | 0 | |
| 1-4 days a week | 3 | 1 | 2 600 | |
| Monthly | 2 | 1 | 2 600 | |
| Rarely | 5 | 4 | 10 400 | |
| Never | 69 | 82 | 213 700 | |
| Cant say / No answer | 5 | 11 | 28 700 | |
| Daily | 6 | 2 | 5 200 | |
| 5-6 days a week | 2 | 1 | 2 600 | |
| 1-4 days a week | 5 | 3 | 7 800 | |
| Monthly | 5 | 3 | 7 800 | |
| Rarely | 12 | 9 | 23 500 | |
| Never | 65 | 72 | 187 600 | |
| Cant say / No answer | 5 | 10 | 26 100 | |
| Daily | 10 | 2 | 5 200 | |
| 5-6 days a week | 3 | 1 | 2 600 | |
| 1-4 days a week | 4 | 1 | 2 600 | |
| Monthly | 3 | 2 | 5 200 | |
| Rarely | 9 | 7 | 18 200 | |
| Never | 68 | 77 | 200 700 | |
| Cant say / No answer | 5 | 10 | 26 100 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 10 | 26 100 |
| Partially agree | 44 | 42 | 109 500 | |
| Partially disagree | 31 | 35 | 91 200 | |
| Completely disagree | 10 | 11 | 28 700 | |
| Can not say | 2 | 2 | 5 200 | |
| I prefer domestic products | Completely agree | 32 | 43 | 112 100 |
| Partially agree | 55 | 52 | 135 500 | |
| Partially disagree | 10 | 5 | 13 000 | |
| Completely disagree | 1 | 0 | 0 | |
| Can not say | 1 | 1 | 2 600 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 24 | 62 500 |
| Partially agree | 55 | 62 | 161 600 | |
| Partially disagree | 19 | 11 | 28 700 | |
| Completely disagree | 4 | 2 | 5 200 | |
| Can not say | 3 | 2 | 5 200 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 22 | 57 300 |
| Partially agree | 57 | 61 | 159 000 | |
| Partially disagree | 17 | 14 | 36 500 | |
| Completely disagree | 2 | 2 | 5 200 | |
| Can not say | 2 | 1 | 2 600 | |
| I usually choose the cheapest option | Completely agree | 12 | 9 | 23 500 |
| Partially agree | 47 | 50 | 130 300 | |
| Partially disagree | 34 | 35 | 91 200 | |
| Completely disagree | 6 | 6 | 15 600 | |
| Can not say | 1 | 1 | 2 600 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 36 | 93 800 |
| Partially agree | 51 | 55 | 143 300 | |
| Partially disagree | 9 | 8 | 20 800 | |
| Completely disagree | 2 | 1 | 2 600 | |
| Can not say | 1 | 1 | 2 600 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 4 | 10 400 |
| Partially agree | 25 | 22 | 57 300 | |
| Partially disagree | 38 | 40 | 104 200 | |
| Completely disagree | 24 | 26 | 67 800 | |
| Can not say | 7 | 7 | 18 200 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 10 400 |
| Partially agree | 35 | 36 | 93 800 | |
| Partially disagree | 46 | 47 | 122 500 | |
| Completely disagree | 11 | 11 | 28 700 | |
| Can not say | 3 | 2 | 5 200 | |
| I prefer local shops and services | Completely agree | 27 | 39 | 101 600 |
| Partially agree | 57 | 56 | 145 900 | |
| Partially disagree | 12 | 5 | 13 000 | |
| Completely disagree | 2 | 1 | 2 600 | |
| Can not say | 2 | 1 | 2 600 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 2 | 5 200 |
| Partially agree | 28 | 23 | 59 900 | |
| Partially disagree | 31 | 29 | 75 600 | |
| Completely disagree | 32 | 39 | 101 600 | |
| Can not say | 5 | 7 | 18 200 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 9 | 23 500 |
| Partially agree | 32 | 35 | 91 200 | |
| Partially disagree | 37 | 33 | 86 000 | |
| Completely disagree | 22 | 21 | 54 700 | |
| Can not say | 2 | 1 | 2 600 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 22 | 57 300 |
| Partially agree | 50 | 55 | 143 300 | |
| Partially disagree | 24 | 18 | 46 900 | |
| Completely disagree | 6 | 3 | 7 800 | |
| Can not say | 3 | 2 | 5 200 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 22 | 57 300 |
| Partially agree | 51 | 59 | 153 800 | |
| Partially disagree | 24 | 15 | 39 100 | |
| Completely disagree | 7 | 2 | 5 200 | |
| Can not say | 3 | 2 | 5 200 | |
| I prefer well-known brands | Completely agree | 12 | 10 | 26 100 |
| Partially agree | 57 | 58 | 151 100 | |
| Partially disagree | 23 | 23 | 59 900 | |
| Completely disagree | 5 | 7 | 18 200 | |
| Can not say | 3 | 3 | 7 800 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 12 | 31 300 |
| Quite positively | 63 | 67 | 174 600 | |
| Quite negatively | 15 | 14 | 36 500 | |
| Very negative | 4 | 3 | 7 800 | |
| Can not say | 5 | 4 | 10 400 | |
| Magazines | Very positive | 14 | 15 | 39 100 |
| Quite positively | 61 | 61 | 159 000 | |
| Quite negatively | 16 | 17 | 44 300 | |
| Very negative | 4 | 3 | 7 800 | |
| Can not say | 6 | 4 | 10 400 | |
| Free and local newspapers | Very positive | 24 | 27 | 70 400 |
| Quite positively | 57 | 60 | 156 400 | |
| Quite negatively | 10 | 7 | 18 200 | |
| Very negative | 3 | 2 | 5 200 | |
| Can not say | 5 | 4 | 10 400 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 7 | 18 200 |
| Quite positively | 47 | 41 | 106 800 | |
| Quite negatively | 28 | 27 | 70 400 | |
| Very negative | 9 | 8 | 20 800 | |
| Can not say | 8 | 17 | 44 300 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 5 | 13 000 |
| Quite positively | 34 | 26 | 67 800 | |
| Quite negatively | 32 | 34 | 88 600 | |
| Very negative | 16 | 12 | 31 300 | |
| Can not say | 13 | 23 | 59 900 | |
| Blogs | Very positive | 4 | 3 | 7 800 |
| Quite positively | 27 | 17 | 44 300 | |
| Quite negatively | 28 | 25 | 65 200 | |
| Very negative | 15 | 15 | 39 100 | |
| Can not say | 27 | 40 | 104 200 | |
| Newsletters to email | Very positive | 2 | 1 | 2 600 |
| Quite positively | 18 | 16 | 41 700 | |
| Quite negatively | 34 | 40 | 104 200 | |
| Very negative | 43 | 38 | 99 000 | |
| Can not say | 3 | 4 | 10 400 | |
| Other websites | Very positive | 4 | 2 | 5 200 |
| Quite positively | 39 | 29 | 75 600 | |
| Quite negatively | 33 | 35 | 91 200 | |
| Very negative | 13 | 14 | 36 500 | |
| Can not say | 11 | 19 | 49 500 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 7 | 18 200 |
| Quite positively | 48 | 45 | 117 300 | |
| Quite negatively | 28 | 30 | 78 200 | |
| Very negative | 13 | 14 | 36 500 | |
| Can not say | 4 | 4 | 10 400 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 3 | 7 800 |
| Quite positively | 36 | 32 | 83 400 | |
| Quite negatively | 33 | 36 | 93 800 | |
| Very negative | 19 | 20 | 52 100 | |
| Can not say | 6 | 10 | 26 100 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 21 | 54 700 |
| Quite positively | 47 | 51 | 132 900 | |
| Quite negatively | 16 | 13 | 33 900 | |
| Very negative | 13 | 10 | 26 100 | |
| Can not say | 4 | 4 | 10 400 | |
| Out-of-home advertising | Very positive | 12 | 8 | 20 800 |
| Quite positively | 53 | 50 | 130 300 | |
| Quite negatively | 20 | 25 | 65 200 | |
| Very negative | 7 | 8 | 20 800 | |
| Can not say | 7 | 10 | 26 100 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 18 | 46 900 |
| Partially agree | 61 | 66 | 172 000 | |
| Partially disagree | 11 | 8 | 20 800 | |
| Completely disagree | 4 | 3 | 7 800 | |
| Can not say | 7 | 5 | 13 000 | |
| Completely agree | 17 | 16 | 41 700 | |
| Partially agree | 58 | 61 | 159 000 | |
| Partially disagree | 14 | 12 | 31 300 | |
| Completely disagree | 5 | 5 | 13 000 | |
| Can not say | 7 | 5 | 13 000 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 22 | 57 300 |
| Partially agree | 48 | 43 | 112 100 | |
| Partially disagree | 12 | 10 | 26 100 | |
| Completely disagree | 5 | 6 | 15 600 | |
| Can not say | 13 | 19 | 49 500 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 30 | 78 200 |
| Partially agree | 50 | 50 | 130 300 | |
| Partially disagree | 7 | 7 | 18 200 | |
| Completely disagree | 3 | 3 | 7 800 | |
| Can not say | 9 | 11 | 28 700 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 17 | 44 300 |
| Partially agree | 52 | 52 | 135 500 | |
| Partially disagree | 14 | 14 | 36 500 | |
| Completely disagree | 3 | 3 | 7 800 | |
| Can not say | 15 | 14 | 36 500 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 10 | 26 100 |
| Partially agree | 54 | 54 | 140 700 | |
| Partially disagree | 18 | 20 | 52 100 | |
| Completely disagree | 3 | 3 | 7 800 | |
| Can not say | 15 | 13 | 33 900 | |
| Finnish magazines are of high quality | Completely agree | 22 | 25 | 65 200 |
| Partially agree | 59 | 63 | 164 200 | |
| Partially disagree | 9 | 6 | 15 600 | |
| Completely disagree | 2 | 2 | 5 200 | |
| Can not say | 8 | 4 | 10 400 | |
| I follow important magazines on social media | Completely agree | 7 | 5 | 13 000 |
| Partially agree | 25 | 24 | 62 500 | |
| Partially disagree | 25 | 25 | 65 200 | |
| Completely disagree | 34 | 36 | 93 800 | |
| Can not say | 9 | 10 | 26 100 | |
| I read important magazines from cover to cover | Completely agree | 18 | 24 | 62 500 |
| Partially agree | 34 | 41 | 106 800 | |
| Partially disagree | 28 | 22 | 57 300 | |
| Completely disagree | 16 | 10 | 26 100 | |
| Can not say | 5 | 3 | 7 800 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 11 | 28 700 |
| Partially agree | 50 | 47 | 122 500 | |
| Partially disagree | 24 | 29 | 75 600 | |
| Completely disagree | 8 | 7 | 18 200 | |
| Can not say | 8 | 6 | 15 600 | |
| Completely agree | 10 | 10 | 26 100 | |
| Partially agree | 36 | 31 | 80 800 | |
| Partially disagree | 24 | 24 | 62 500 | |
| Completely disagree | 23 | 26 | 67 800 | |
| Can not say | 8 | 8 | 20 800 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 8 | 20 800 |
| Partially agree | 36 | 38 | 99 000 | |
| Partially disagree | 26 | 28 | 73 000 | |
| Completely disagree | 22 | 22 | 57 300 | |
| Can not say | 6 | 5 | 13 000 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 14 | 36 500 |
| Partially agree | 49 | 54 | 140 700 | |
| Partially disagree | 20 | 17 | 44 300 | |
| Completely disagree | 13 | 13 | 33 900 | |
| Can not say | 5 | 3 | 7 800 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 10 | 26 100 |
| Partially agree | 29 | 34 | 88 600 | |
| Partially disagree | 29 | 29 | 75 600 | |
| Completely disagree | 27 | 23 | 59 900 | |
| Can not say | 6 | 5 | 13 000 | |
| Completely agree | 2 | 0 | 0 | |
| Partially agree | 19 | 9 | 23 500 | |
| Partially disagree | 33 | 32 | 83 400 | |
| Completely disagree | 38 | 44 | 114 700 | |
| Can not say | 9 | 14 | 36 500 | |
| Completely agree | 16 | 23 | 59 900 | |
| Partially agree | 40 | 48 | 125 100 | |
| Partially disagree | 23 | 19 | 49 500 | |
| Completely disagree | 12 | 5 | 13 000 | |
| Can not say | 8 | 5 | 13 000 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 13 | 33 900 |
| Newspapers | 13 | 20 | 52 100 | |
| Magazine websites | 7 | 5 | 13 000 | |
| Newspaper websites | 8 | 6 | 15 600 | |
| Blogs | 3 | 0 | 0 | |
| Social media | 14 | 6 | 15 600 | |
| Other websites | 42 | 29 | 75 600 | |
| Television | 10 | 8 | 20 800 | |
| Radio | 2 | 1 | 2 600 | |
| Direct mail | 10 | 13 | 33 900 | |
| None of these | 40 | 47 | 122 500 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 21 | 54 700 |
| Newspapers | 18 | 28 | 73 000 | |
| Magazine websites | 10 | 8 | 20 800 | |
| Newspaper websites | 11 | 10 | 26 100 | |
| Blogs | 6 | 1 | 2 600 | |
| Social media | 26 | 11 | 28 700 | |
| Other websites | 49 | 35 | 91 200 | |
| Television | 17 | 19 | 49 500 | |
| Radio | 3 | 3 | 7 800 | |
| Direct mail | 36 | 46 | 119 900 | |
| None of these | 17 | 21 | 54 700 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 31 | 80 800 |
| Newspapers | 8 | 15 | 39 100 | |
| Magazine websites | 10 | 10 | 26 100 | |
| Newspaper websites | 6 | 7 | 18 200 | |
| Blogs | 8 | 2 | 5 200 | |
| Social media | 28 | 14 | 36 500 | |
| Other websites | 16 | 14 | 36 500 | |
| Television | 14 | 17 | 44 300 | |
| Radio | 2 | 1 | 2 600 | |
| Direct mail | 17 | 27 | 70 400 | |
| None of these | 45 | 39 | 101 600 | |
| Information sources, travel | Print magazines | 16 | 23 | 59 900 |
| Newspapers | 15 | 26 | 67 800 | |
| Magazine websites | 10 | 10 | 26 100 | |
| Newspaper websites | 10 | 9 | 23 500 | |
| Blogs | 11 | 3 | 7 800 | |
| Social media | 34 | 19 | 49 500 | |
| Other websites | 47 | 39 | 101 600 | |
| Television | 16 | 16 | 41 700 | |
| Radio | 3 | 2 | 5 200 | |
| Direct mail | 9 | 16 | 41 700 | |
| None of these | 27 | 30 | 78 200 | |
| Information sources, style and fashion | Print magazines | 23 | 41 | 106 800 |
| Newspapers | 13 | 23 | 59 900 | |
| Magazine websites | 13 | 14 | 36 500 | |
| Newspaper websites | 8 | 8 | 20 800 | |
| Blogs | 9 | 3 | 7 800 | |
| Social media | 34 | 18 | 46 900 | |
| Other websites | 33 | 27 | 70 400 | |
| Television | 18 | 18 | 46 900 | |
| Radio | 2 | 1 | 2 600 | |
| Direct mail | 25 | 38 | 99 000 | |
| None of these | 29 | 24 | 62 500 | |
| Information sources, building and renovating | Print magazines | 19 | 23 | 59 900 |
| Newspapers | 15 | 23 | 59 900 | |
| Magazine websites | 9 | 7 | 18 200 | |
| Newspaper websites | 8 | 8 | 20 800 | |
| Blogs | 6 | 2 | 5 200 | |
| Social media | 23 | 10 | 26 100 | |
| Other websites | 32 | 22 | 57 300 | |
| Television | 18 | 19 | 49 500 | |
| Radio | 2 | 1 | 2 600 | |
| Direct mail | 27 | 35 | 91 200 | |
| None of these | 33 | 38 | 99 000 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 50 | 130 300 |
| Newspapers | 26 | 41 | 106 800 | |
| Magazine websites | 22 | 19 | 49 500 | |
| Newspaper websites | 20 | 17 | 44 300 | |
| Blogs | 14 | 5 | 13 000 | |
| Social media | 42 | 22 | 57 300 | |
| Other websites | 33 | 24 | 62 500 | |
| Television | 28 | 31 | 80 800 | |
| Radio | 6 | 5 | 13 000 | |
| Direct mail | 27 | 37 | 96 400 | |
| None of these | 12 | 12 | 31 300 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 13 | 33 900 |
| Newspapers | 11 | 19 | 49 500 | |
| Magazine websites | 3 | 4 | 10 400 | |
| Newspaper websites | 6 | 8 | 20 800 | |
| Blogs | 1 | 1 | 2 600 | |
| Social media | 10 | 8 | 20 800 | |
| Other websites | 25 | 22 | 57 300 | |
| Television | 12 | 13 | 33 900 | |
| Radio | 2 | 1 | 2 600 | |
| Direct mail | 17 | 25 | 65 200 | |
| None of these | 52 | 45 | 117 300 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 34 | 88 600 |
| Newspapers | 16 | 24 | 62 500 | |
| Magazine websites | 11 | 10 | 26 100 | |
| Newspaper websites | 8 | 8 | 20 800 | |
| Blogs | 8 | 2 | 5 200 | |
| Social media | 28 | 13 | 33 900 | |
| Other websites | 30 | 19 | 49 500 | |
| Television | 18 | 18 | 46 900 | |
| Radio | 2 | 1 | 2 600 | |
| Direct mail | 30 | 40 | 104 200 | |
| None of these | 26 | 24 | 62 500 | |
| Information sources, saving and investing | Print magazines | 9 | 11 | 28 700 |
| Newspapers | 11 | 14 | 36 500 | |
| Magazine websites | 7 | 4 | 10 400 | |
| Newspaper websites | 10 | 7 | 18 200 | |
| Blogs | 7 | 2 | 5 200 | |
| Social media | 18 | 6 | 15 600 | |
| Other websites | 30 | 20 | 52 100 | |
| Television | 7 | 9 | 23 500 | |
| Radio | 3 | 2 | 5 200 | |
| Direct mail | 4 | 4 | 10 400 | |
| None of these | 48 | 58 | 151 100 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 23 | 59 900 |
| Newspapers | 14 | 23 | 59 900 | |
| Magazine websites | 8 | 8 | 20 800 | |
| Newspaper websites | 8 | 8 | 20 800 | |
| Blogs | 5 | 2 | 5 200 | |
| Social media | 23 | 15 | 39 100 | |
| Other websites | 38 | 35 | 91 200 | |
| Television | 12 | 12 | 31 300 | |
| Radio | 3 | 3 | 7 800 | |
| Direct mail | 16 | 23 | 59 900 | |
| None of these | 37 | 33 | 86 000 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 19 | 49 500 |
| Newspapers | 18 | 27 | 70 400 | |
| Magazine websites | 7 | 6 | 15 600 | |
| Newspaper websites | 9 | 11 | 28 700 | |
| Blogs | 5 | 1 | 2 600 | |
| Social media | 24 | 11 | 28 700 | |
| Other websites | 41 | 28 | 73 000 | |
| Television | 14 | 12 | 31 300 | |
| Radio | 2 | 1 | 2 600 | |
| Direct mail | 30 | 43 | 112 100 | |
| None of these | 29 | 31 | 80 800 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 13 | 33 900 |
| Well-being and health | 52 | 71 | 185 000 | |
| Charity work | 14 | 17 | 44 300 | |
| Self development | 32 | 29 | 75 600 | |
| Celebrities | 15 | 15 | 39 100 | |
| Fishing | 16 | 10 | 26 100 | |
| Beauty care and cosmetics | 17 | 19 | 49 500 | |
| Literature | 27 | 41 | 106 800 | |
| Domestic and foreign news | 54 | 56 | 145 900 | |
| Domestic travel | 32 | 31 | 80 800 | |
| Culture | 33 | 41 | 106 800 | |
| Crafts | 26 | 37 | 96 400 | |
| Nature and going outdoor | 53 | 56 | 145 900 | |
| Hunting | 10 | 7 | 18 200 | |
| Style and fashion | 22 | 25 | 65 200 | |
| Music and concerts | 37 | 40 | 104 200 | |
| Going on summer cottage | 30 | 28 | 73 000 | |
| Local affairs | 56 | 68 | 177 200 | |
| Computer/console/mobile playing | 17 | 4 | 10 400 | |
| Politics | 41 | 38 | 99 000 | |
| Gardening and plants | 33 | 48 | 125 100 | |
| Building and renovating | 37 | 29 | 75 600 | |
| Food and drink | 40 | 38 | 99 000 | |
| Cooking, baking, recipes | 39 | 48 | 125 100 | |
| Investment | 22 | 14 | 36 500 | |
| Decorating | 30 | 37 | 96 400 | |
| Economic and finances | 35 | 34 | 88 600 | |
| Science | 34 | 22 | 57 300 | |
| Travelling abroad | 35 | 26 | 67 800 | |
| Sports, exercising | 46 | 37 | 96 400 | |
| Sailing, boating | 10 | 3 | 7 800 | |
| Consumer electronics and information technology | 23 | 9 | 23 500 | |
| Environmental matters | 32 | 32 | 83 400 | |
| None of the above | 0 | 1 | 2 600 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 0 | 0 |
| Buying an apartment | 10 | 4 | 10 400 | |
| Home renovation | 29 | 24 | 62 500 | |
| Buying a car | 25 | 17 | 44 300 | |
| Buying a boat | 3 | 1 | 2 600 | |
| None of these | 50 | 63 | 164 200 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 30 | 78 200 |
| Repair and construction products | 40 | 35 | 91 200 | |
| Domestic appliances | 38 | 40 | 104 200 | |
| Electronics or IT products | 49 | 36 | 93 800 | |
| Cars | 18 | 11 | 28 700 | |
| Clothing and footwear | 82 | 80 | 208 500 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 39 | 101 600 | |
| Sports clothing, footwear or equipment | 60 | 45 | 117 300 | |
| Saving or investing products or services | 26 | 19 | 49 500 | |
| Cosmetics and beauty products | 47 | 51 | 132 900 | |
| Mobile phones | 30 | 25 | 65 200 | |
| Travels | 46 | 43 | 112 100 | |
| Products and services for health and well-being | 60 | 68 | 177 200 | |
| None of the above | 2 | 2 | 5 200 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 18 | 46 900 |
| Repair and construction products | 34 | 29 | 75 600 | |
| Domestic appliances | 19 | 15 | 39 100 | |
| Electronics or IT products | 28 | 15 | 39 100 | |
| Cars | 14 | 8 | 20 800 | |
| Clothing and footwear | 64 | 59 | 153 800 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 35 | 91 200 | |
| Sports clothing, footwear or equipment | 43 | 28 | 73 000 | |
| Saving or investing products or services | 21 | 14 | 36 500 | |
| Cosmetics and beauty products | 38 | 39 | 101 600 | |
| Mobile phones | 16 | 13 | 33 900 | |
| Travels | 44 | 39 | 101 600 | |
| Products and services for health and well-being | 48 | 55 | 143 300 | |
| None of the above | 7 | 7 | 18 200 | |
| Will consider switching over the next 12 months | Bank | 7 | 4 | 10 400 |
| Insurance company | 10 | 6 | 15 600 | |
| electric company | 20 | 16 | 41 700 | |
| Internet Connection | 9 | 6 | 15 600 | |
| Phone-subscription | 13 | 9 | 23 500 | |
| None of the above | 46 | 53 | 138 100 | |
| Can not say | 19 | 21 | 54 700 | |
| Uses of extra money | Magazines, books, movies | 17 | 21 | 54 700 |
| Eating, drinking, partying in a restaurant | 34 | 21 | 54 700 | |
| Exercise hobbies and equipment | 27 | 18 | 46 900 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 42 | 109 500 | |
| Renovation, decoration | 24 | 24 | 62 500 | |
| Health services and one's own well-being | 22 | 33 | 86 000 | |
| Travelling | 42 | 43 | 112 100 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 5 | 13 000 | |
| Clothes, shoes and bags | 23 | 16 | 41 700 | |
| Home services (cleaning and other housekeeping services) | 6 | 13 | 33 900 | |
| Car, boat, motorcycle | 12 | 6 | 15 600 | |
| Cosmetics and beauty care | 11 | 8 | 20 800 | |
| Saving, investing | 46 | 41 | 106 800 | |
| Other | 8 | 9 | 23 500 | |
| There is no extra money after mandatory expenses | 7 | 7 | 18 200 | |
| Can not say | 3 | 3 | 7 800 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Sanoma Media Finland Oy
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Sanoma Media Finland Oy
Vastaava päätoimittaja
- Minna McGill
Address
- Töölönlahdenkatu 2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201
- et-lehti@sanoma.com