Eeva
The high-quality and respected Eeva offers interesting and topical interviews, emotional survival stories, fascinating travel articles, stories about personal homes and food articles that tickle the senses. Feminine fashion, beauty and health as well as various relationships are also part of Eeva's topics selection. The reader: Quality-conscious woman, who invests in herself and her lifestyle.
Issues per year
12 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2024 | 1.12.2023 | Long-haul trips. Help with winter skin (and hair?). Managing heartburn. | |
| 2 | 7.2.2024 | 10.1.2024 | Eeva of the Year candidates. Tips on moisturising and caring for atopic skin. Cosmetics for sensitive skin. | |
| 3 | 6.3.2024 | 7.2.2024 | Eeva’s 90th anniversary special! Festive spring fashion. More energy for everyday life. | |
| 4 | 3.4.2024 | 5.3.2024 | Best spring makeup. Eeva of the Year announced. Best ways to manage allergies. Beautiful jackets. | |
| 5 | 2.5.2024 | 4.4.2024 | Best sun products. Versatile accessories. Identify and manage asthma. | |
| 6 | 5.6.2024 | 7.5.2024 | Summer dresses. Get beautiful nails. Foot health. | |
| 7 | 3.7.2024 | 4.6.2024 | Books for summer. Holidays in Finland. Help with incontinence. Natural cosmetics discoveries. | |
| 8 | 7.8.2024 | 10.7.2024 | Work fashion and elegant glasses. Cataract treatment. Hair care. | |
| 9 | 4.9.2024 | 7.8.2024 | Gentle beauty products. Weekend getaways. More energy from vitamins. | |
| 10 | 2.10.2024 | 4.9.2024 | Books for autumn (book fair special). Jackets for every style. Luxury at a reasonable price (travel and beauty). Breast health. | |
| 11 | 6.11.2024 | 9.10.2024 | Top cosmetics of the year. Festive fashion. Insomnia and supplements. | |
| 12 | 4.12.2024 | 6.11.2024 | Cosmetics gifts for every taste. Christmas gift books. Wellbeing of the mind |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 8.1.2025 | 4.12.2024 | Pampering trips nearby. Face masks. Joints. | |
| 2 | 5.2.2025 | 9.1.2025 | Candidate for Eeva of the Year. Care for sensitive and dry skin. Pharmacy cosmetics. | |
| 3 | 5.3.2025 | 6.2.2025 | Coats. Strong and beautiful hair. Take care of your memory. | |
| 4 | 2.4.2025 | 6.3.2025 | Best makeup of spring. Party fashion. Announcement of Eeva of the Year. Summer health. | |
| 5 | 7.5.2025 | 7.4.2025 | Best sun products. Glamorous for a beach vacation. Take care of your hearing. | |
| 6 | 4.6.2025 | 7.5.2025 | Summer dresses. Beautify your feet. Intimate health. | |
| 7 | 2.7.2025 | 4.6.2025 | Best summer thrillers. Gut health. Cottage cosmetics. | |
| 8 | 6.8.2025 | 10.7.2025 | Best outfits for autumn & trendiest eyeglasses. Self-care for the back. Best natural cosmetics. | |
| 9 | 3.9.2025 | 7.8.2025 | Nourishing and strengthening hair products. Refresh with a staycation. Essential vitamins for autumn. | |
| 10 | 1.10.2025 | 4.9.2025 | Autumn books (book fair edition). Most beautiful autumn coats. Beautify nails and hands. Breast health. | |
| 11 | 5.11.2025 | 9.10.2025 | Top cosmetics of the year. Party fashion. Good sleep. | |
| 12 | 3.12.2025 | 6.11.2025 | Lovely gift fragrances. Christmas gift books. Free yourself from stress. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460 x 297 mm | 5 mm | 14 011 € |
| 2/1 landscape | First spread | 460 x 297 mm | 5 mm | 15 685 € |
| 1/1 portrait | Not specified | 230 x 297 mm | 5 mm | 8 143 € |
| 1/1 portrait | 2. Cover | 230 x 297 mm | 5 mm | 8 975 € |
| 1/1 portrait | 3. Cover | 230 x 297 mm | 5 mm | 8 975 € |
| 1/1 takakansi portrait | Back cover | 230 x 267 mm | 5 mm | 8 975 € |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 867 € |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 867 € |
| 1/3 portrait | Not specified | 77x297 mm | 5 mm | 4 909 € |
| 1/3 landscape | Not specified | 230x99 mm | 5 mm | 4 909 € |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 4 309 € |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 4 309 € |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 4 309 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460 x 297 mm | 5 mm | 14 011 € |
| 2/1 landscape | First spread | 460 x 297 mm | 5 mm | 15 685 € |
| 1/1 portrait | Not specified | 230 x 297 mm | 5 mm | 8 143 € |
| 1/1 portrait | 2. Cover | 230 x 297 mm | 5 mm | 8 975 € |
| 1/1 portrait | 3. Cover | 230 x 297 mm | 5 mm | 8 975 € |
| 1/1 takakansi portrait | Back cover | 230 x 267 mm | 5 mm | 8 975 € |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 5 867 € |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 5 867 € |
| 1/3 portrait | Not specified | 77x297 mm | 5 mm | 4 909 € |
| 1/3 landscape | Not specified | 230x99 mm | 5 mm | 4 909 € |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 4 309 € |
| 1/4 landscape | Not specified | 230 x 74 mm | 5 mm | 4 309 € |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 4 309 € | *) size without marginal Prices valid until 31.12.2025 |
Size
230 x 297 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | Cross-screen taktinen | 980x120, 468x400, 300x250, 160x600 px | 11 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | Cross-screen taktinen | 980x120, 468x400, 300x250, 160x600 px | 11 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
266 700
Total reach
412 200
How many times read
2,3
Minutes of reading
76 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 92 | 245 400 |
| Men | 49 | 8 | 21 300 | |
| Native language | Finnish | 95 | 97 | 258 700 |
| Swedish | 5 | 3 | 8 000 | |
| Age | 15-24 y | 13 | 2 | 5 300 |
| 25-34 y | 14 | 2 | 5 300 | |
| 35-44 y | 14 | 4 | 10 700 | |
| 45-54 y | 14 | 10 | 26 700 | |
| 55-64 y | 16 | 18 | 48 000 | |
| 65+ y | 30 | 65 | 173 400 | |
| Gender + age | Female 15-29 years | 10 | 2 | 5 300 |
| Female 30-49 years | 14 | 8 | 21 300 | |
| Female 50+ years | 28 | 82 | 218 700 | |
| Male 15-29 years | 10 | 1 | 2 700 | |
| Male 30-49 years | 15 | 1 | 2 700 | |
| Male 50+ years | 24 | 7 | 18 700 | |
| Household position | Lives at home with parents | 7 | 1 | 2 700 |
| Lives alone | 29 | 37 | 98 700 | |
| Lives with spouse | 36 | 46 | 122 700 | |
| Lives with spouse and children | 24 | 11 | 29 300 | |
| Single parent | 3 | 2 | 5 300 | |
| Other | 3 | 3 | 8 000 | |
| Grandchildren under 18 years of age | Yes | 20 | 34 | 90 700 |
| No | 39 | 59 | 157 400 | |
| No answer (under 45 year olds) | 41 | 8 | 21 300 | |
| Education | Elementary school | 5 | 9 | 24 000 |
| Secondary school | 6 | 9 | 24 000 | |
| Vocational | 28 | 26 | 69 300 | |
| High school | 14 | 10 | 26 700 | |
| University of Applied Sciences | 20 | 15 | 40 000 | |
| University | 26 | 30 | 80 000 | |
| Something else | 2 | 2 | 5 300 | |
| Decision-maker in grocery purchases | Yes | 93 | 97 | 258 700 |
| No | 7 | 3 | 8 000 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 68 | 88 | 234 700 |
| No | 32 | 12 | 32 000 | |
| Size of the household | 1 pers | 29 | 38 | 101 300 |
| 2 pers | 38 | 48 | 128 000 | |
| 3 pers | 14 | 8 | 21 300 | |
| 4 pers | 12 | 4 | 10 700 | |
| 5+ pers | 7 | 2 | 5 300 | |
| Household income (gross) | Below 20 000 € /y | 11 | 8 | 21 300 |
| 20 000 - 35 000 € /y | 18 | 27 | 72 000 | |
| 35 001 - 50 000 € /y | 19 | 23 | 61 300 | |
| 50 001 - 85 000 € /y | 21 | 17 | 45 300 | |
| 85 001 - 100 000 € /y | 8 | 6 | 16 000 | |
| Over 100 000 € /y | 10 | 7 | 18 700 | |
| Dont want to tell | 5 | 9 | 24 000 | |
| Cant say / No answer | 8 | 4 | 10 700 | |
| Family with kids | Yes | 32 | 14 | 37 300 |
| No | 68 | 86 | 229 400 | |
| 13 | 8 | 21 300 | ||
| 13 | 4 | 10 700 | ||
| 5 | 1 | 2 700 | ||
| 1 | 0 | 0 | ||
| 1 | 0 | 0 | ||
| 68 | 86 | 229 400 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 12 | 32 000 |
| Dog | 26 | 19 | 50 700 | |
| Some other pet | 5 | 3 | 8 000 | |
| No pets | 60 | 70 | 186 700 | |
| Health services used in the household | Public health services | 85 | 91 | 242 700 |
| Employer - funded health care services | 50 | 28 | 74 700 | |
| Private, self-funded healthcare services | 38 | 53 | 141 400 | |
| Private health insurance services | 24 | 14 | 37 300 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 33 | 88 000 |
| Row house or semi-detached house | 15 | 16 | 42 700 | |
| Detached house | 47 | 45 | 120 000 | |
| Farm | 5 | 4 | 10 700 | |
| Something else | 1 | 1 | 2 700 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 84 | 224 000 |
| Rented residence | 19 | 10 | 26 700 | |
| Right of residence apartment | 2 | 5 | 13 300 | |
| Something else | 1 | 1 | 2 700 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 50 | 133 400 |
| No | 58 | 49 | 130 700 | |
| Can not say | 1 | 1 | 2 700 | |
| Number of cars in household | One car | 46 | 56 | 149 400 |
| Two cars | 31 | 24 | 64 000 | |
| Three or more cars | 10 | 4 | 10 700 | |
| No car | 14 | 15 | 40 000 | |
| Type of car, if buying now | New | 21 | 26 | 69 300 |
| Used | 68 | 57 | 152 000 | |
| Company car | 4 | 1 | 2 700 | |
| Leasing (personal) | 8 | 7 | 18 700 | |
| Shared car | 3 | 3 | 8 000 | |
| Doesn't use a car | 9 | 14 | 37 300 | |
| Can not say | 5 | 5 | 13 300 | |
| Advertising ban at the door / mailbox | Yes | 26 | 18 | 48 000 |
| No | 74 | 82 | 218 700 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 6 | 16 000 |
| No | 76 | 87 | 232 000 | |
| Can not say | 5 | 8 | 21 300 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 24 | 64 000 |
| Turku or Tampere | 8 | 7 | 18 700 | |
| Oulu | 4 | 3 | 8 000 | |
| 70 000 - 150 000 inhabitants town | 13 | 14 | 37 300 | |
| Urban municipality | 27 | 26 | 69 300 | |
| Conurbation | 15 | 13 | 34 700 | |
| Countryside | 13 | 14 | 37 300 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 30 | 80 000 |
| 5-6 days a week | 4 | 7 | 18 700 | |
| 1-4 days a week | 25 | 40 | 106 700 | |
| Monthly | 24 | 18 | 48 000 | |
| Rarely | 24 | 4 | 10 700 | |
| Never | 8 | 1 | 2 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 19 | 50 700 |
| 5-6 days a week | 6 | 7 | 18 700 | |
| 1-4 days a week | 19 | 19 | 50 700 | |
| Monthly | 15 | 12 | 32 000 | |
| Rarely | 23 | 22 | 58 700 | |
| Never | 14 | 19 | 50 700 | |
| Can not say | 1 | 2 | 5 300 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 54 | 144 000 |
| 5-6 days a week | 4 | 6 | 16 000 | |
| 1-4 days a week | 23 | 21 | 56 000 | |
| Monthly | 14 | 6 | 16 000 | |
| Rarely | 23 | 9 | 24 000 | |
| Never | 8 | 3 | 8 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 55 | 146 700 |
| 5-6 days a week | 10 | 8 | 21 300 | |
| 1-4 days a week | 16 | 13 | 34 700 | |
| Monthly | 6 | 4 | 10 700 | |
| Rarely | 9 | 10 | 26 700 | |
| Never | 6 | 11 | 29 300 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 16 000 |
| 5-6 days a week | 4 | 5 | 13 300 | |
| 1-4 days a week | 42 | 53 | 141 400 | |
| Monthly | 18 | 14 | 37 300 | |
| Rarely | 22 | 17 | 45 300 | |
| Never | 9 | 4 | 10 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 16 | 18 | 48 000 |
| 5-6 days a week | 10 | 11 | 29 300 | |
| 1-4 days a week | 30 | 28 | 74 700 | |
| Monthly | 23 | 19 | 50 700 | |
| Rarely | 14 | 14 | 37 300 | |
| Never | 6 | 10 | 26 700 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 9 | 24 000 |
| 5-6 days a week | 10 | 5 | 13 300 | |
| 1-4 days a week | 22 | 14 | 37 300 | |
| Monthly | 10 | 7 | 18 700 | |
| Rarely | 12 | 13 | 34 700 | |
| Never | 30 | 52 | 138 700 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 70 | 186 700 |
| 5-6 days a week | 10 | 9 | 24 000 | |
| 1-4 days a week | 20 | 12 | 32 000 | |
| Monthly | 12 | 4 | 10 700 | |
| Rarely | 11 | 4 | 10 700 | |
| Never | 3 | 1 | 2 700 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 47 | 125 300 |
| 5-6 days a week | 12 | 14 | 37 300 | |
| 1-4 days a week | 23 | 18 | 48 000 | |
| Monthly | 12 | 7 | 18 700 | |
| Rarely | 13 | 8 | 21 300 | |
| Never | 6 | 6 | 16 000 | |
| Can not say | 0 | 1 | 2 700 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 35 | 93 300 |
| 5-6 days a week | 7 | 10 | 26 700 | |
| 1-4 days a week | 16 | 18 | 48 000 | |
| Monthly | 13 | 7 | 18 700 | |
| Rarely | 26 | 20 | 53 300 | |
| Never | 16 | 10 | 26 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 13 | 34 700 |
| 5-6 days a week | 9 | 6 | 16 000 | |
| 1-4 days a week | 22 | 20 | 53 300 | |
| Monthly | 14 | 9 | 24 000 | |
| Rarely | 22 | 25 | 66 700 | |
| Never | 16 | 26 | 69 300 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of listening: Podcasts | Daily | 5 | 2 | 5 300 |
| 5-6 days a week | 3 | 2 | 5 300 | |
| 1-4 days a week | 10 | 6 | 16 000 | |
| Monthly | 14 | 10 | 26 700 | |
| Rarely | 29 | 25 | 66 700 | |
| Never | 38 | 52 | 138 700 | |
| Can not say | 2 | 3 | 8 000 | |
| User frequency and following: Social media | Daily | 59 | 51 | 136 000 |
| 5-6 days a week | 7 | 8 | 21 300 | |
| 1-4 days a week | 7 | 7 | 18 700 | |
| Monthly | 3 | 3 | 8 000 | |
| Rarely | 6 | 6 | 16 000 | |
| Never | 17 | 26 | 69 300 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 6 | 16 000 |
| 5-6 days a week | 6 | 2 | 5 300 | |
| 1-4 days a week | 12 | 7 | 18 700 | |
| Monthly | 8 | 5 | 13 300 | |
| Rarely | 21 | 22 | 58 700 | |
| Never | 40 | 58 | 154 700 | |
| Can not say | 1 | 1 | 2 700 | |
| User frequency: Instant messaging | Daily | 69 | 57 | 152 000 |
| 5-6 days a week | 10 | 13 | 34 700 | |
| 1-4 days a week | 9 | 12 | 32 000 | |
| Monthly | 3 | 4 | 10 700 | |
| Rarely | 3 | 5 | 13 300 | |
| Never | 6 | 11 | 29 300 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 32 | 85 300 | |
| 5-6 days a week | 6 | 8 | 21 300 | |
| 1-4 days a week | 14 | 15 | 40 000 | |
| Monthly | 22 | 17 | 45 300 | |
| Rarely | 35 | 24 | 64 000 | |
| Never | 7 | 4 | 10 700 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 8 000 | |
| 5-6 days a week | 2 | 1 | 2 700 | |
| 1-4 days a week | 4 | 3 | 8 000 | |
| Monthly | 7 | 5 | 13 300 | |
| Rarely | 30 | 25 | 66 700 | |
| Never | 53 | 63 | 168 000 | |
| Can not say | 1 | 1 | 2 700 | |
| Daily | 6 | 5 | 13 300 | |
| 5-6 days a week | 3 | 3 | 8 000 | |
| 1-4 days a week | 5 | 4 | 10 700 | |
| Monthly | 8 | 6 | 16 000 | |
| Rarely | 23 | 20 | 53 300 | |
| Never | 55 | 63 | 168 000 | |
| Can not say | 1 | 1 | 2 700 | |
| Daily | 19 | 5 | 13 300 | |
| 5-6 days a week | 9 | 5 | 13 300 | |
| 1-4 days a week | 23 | 17 | 45 300 | |
| Monthly | 22 | 21 | 56 000 | |
| Rarely | 18 | 28 | 74 700 | |
| Never | 10 | 25 | 66 700 | |
| Can not say | 0 | 1 | 2 700 | |
| Daily | 4 | 3 | 8 000 | |
| 5-6 days a week | 2 | 1 | 2 700 | |
| 1-4 days a week | 7 | 3 | 8 000 | |
| Monthly | 7 | 4 | 10 700 | |
| Rarely | 12 | 9 | 24 000 | |
| Never | 61 | 69 | 184 000 | |
| Cant say / No answer | 7 | 11 | 29 300 | |
| Daily | 41 | 44 | 117 300 | |
| 5-6 days a week | 8 | 10 | 26 700 | |
| 1-4 days a week | 10 | 8 | 21 300 | |
| Monthly | 6 | 3 | 8 000 | |
| Rarely | 8 | 5 | 13 300 | |
| Never | 22 | 22 | 58 700 | |
| Cant say / No answer | 4 | 8 | 21 300 | |
| Daily | 31 | 20 | 53 300 | |
| 5-6 days a week | 6 | 5 | 13 300 | |
| 1-4 days a week | 9 | 8 | 21 300 | |
| Monthly | 5 | 4 | 10 700 | |
| Rarely | 10 | 13 | 34 700 | |
| Never | 34 | 43 | 114 700 | |
| Cant say / No answer | 5 | 8 | 21 300 | |
| Daily | 14 | 4 | 10 700 | |
| 5-6 days a week | 2 | 0 | 0 | |
| 1-4 days a week | 3 | 1 | 2 700 | |
| Monthly | 2 | 1 | 2 700 | |
| Rarely | 5 | 4 | 10 700 | |
| Never | 69 | 81 | 216 000 | |
| Cant say / No answer | 5 | 9 | 24 000 | |
| Daily | 6 | 3 | 8 000 | |
| 5-6 days a week | 2 | 1 | 2 700 | |
| 1-4 days a week | 5 | 4 | 10 700 | |
| Monthly | 5 | 3 | 8 000 | |
| Rarely | 12 | 9 | 24 000 | |
| Never | 65 | 73 | 194 700 | |
| Cant say / No answer | 5 | 9 | 24 000 | |
| Daily | 10 | 3 | 8 000 | |
| 5-6 days a week | 3 | 1 | 2 700 | |
| 1-4 days a week | 4 | 2 | 5 300 | |
| Monthly | 3 | 2 | 5 300 | |
| Rarely | 9 | 8 | 21 300 | |
| Never | 68 | 76 | 202 700 | |
| Cant say / No answer | 5 | 9 | 24 000 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 12 | 32 000 |
| Partially agree | 44 | 42 | 112 000 | |
| Partially disagree | 31 | 32 | 85 300 | |
| Completely disagree | 10 | 13 | 34 700 | |
| Can not say | 2 | 2 | 5 300 | |
| I prefer domestic products | Completely agree | 32 | 42 | 112 000 |
| Partially agree | 55 | 52 | 138 700 | |
| Partially disagree | 10 | 6 | 16 000 | |
| Completely disagree | 1 | 1 | 2 700 | |
| Can not say | 1 | 0 | 0 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 24 | 64 000 |
| Partially agree | 55 | 60 | 160 000 | |
| Partially disagree | 19 | 11 | 29 300 | |
| Completely disagree | 4 | 2 | 5 300 | |
| Can not say | 3 | 3 | 8 000 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 19 | 50 700 |
| Partially agree | 57 | 63 | 168 000 | |
| Partially disagree | 17 | 14 | 37 300 | |
| Completely disagree | 2 | 2 | 5 300 | |
| Can not say | 2 | 1 | 2 700 | |
| I usually choose the cheapest option | Completely agree | 12 | 10 | 26 700 |
| Partially agree | 47 | 46 | 122 700 | |
| Partially disagree | 34 | 36 | 96 000 | |
| Completely disagree | 6 | 7 | 18 700 | |
| Can not say | 1 | 1 | 2 700 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 35 | 93 300 |
| Partially agree | 51 | 54 | 144 000 | |
| Partially disagree | 9 | 8 | 21 300 | |
| Completely disagree | 2 | 3 | 8 000 | |
| Can not say | 1 | 1 | 2 700 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 3 | 8 000 |
| Partially agree | 25 | 21 | 56 000 | |
| Partially disagree | 38 | 38 | 101 300 | |
| Completely disagree | 24 | 29 | 77 300 | |
| Can not say | 7 | 9 | 24 000 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 10 700 |
| Partially agree | 35 | 36 | 96 000 | |
| Partially disagree | 46 | 45 | 120 000 | |
| Completely disagree | 11 | 13 | 34 700 | |
| Can not say | 3 | 2 | 5 300 | |
| I prefer local shops and services | Completely agree | 27 | 39 | 104 000 |
| Partially agree | 57 | 54 | 144 000 | |
| Partially disagree | 12 | 6 | 16 000 | |
| Completely disagree | 2 | 1 | 2 700 | |
| Can not say | 2 | 0 | 0 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 2 | 5 300 |
| Partially agree | 28 | 22 | 58 700 | |
| Partially disagree | 31 | 29 | 77 300 | |
| Completely disagree | 32 | 41 | 109 300 | |
| Can not say | 5 | 6 | 16 000 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 10 | 26 700 |
| Partially agree | 32 | 33 | 88 000 | |
| Partially disagree | 37 | 35 | 93 300 | |
| Completely disagree | 22 | 22 | 58 700 | |
| Can not say | 2 | 2 | 5 300 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 23 | 61 300 |
| Partially agree | 50 | 54 | 144 000 | |
| Partially disagree | 24 | 18 | 48 000 | |
| Completely disagree | 6 | 3 | 8 000 | |
| Can not say | 3 | 2 | 5 300 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 23 | 61 300 |
| Partially agree | 51 | 57 | 152 000 | |
| Partially disagree | 24 | 14 | 37 300 | |
| Completely disagree | 7 | 3 | 8 000 | |
| Can not say | 3 | 4 | 10 700 | |
| I prefer well-known brands | Completely agree | 12 | 10 | 26 700 |
| Partially agree | 57 | 57 | 152 000 | |
| Partially disagree | 23 | 22 | 58 700 | |
| Completely disagree | 5 | 8 | 21 300 | |
| Can not say | 3 | 3 | 8 000 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 37 300 |
| Quite positively | 63 | 65 | 173 400 | |
| Quite negatively | 15 | 14 | 37 300 | |
| Very negative | 4 | 3 | 8 000 | |
| Can not say | 5 | 4 | 10 700 | |
| Magazines | Very positive | 14 | 16 | 42 700 |
| Quite positively | 61 | 63 | 168 000 | |
| Quite negatively | 16 | 13 | 34 700 | |
| Very negative | 4 | 3 | 8 000 | |
| Can not say | 6 | 5 | 13 300 | |
| Free and local newspapers | Very positive | 24 | 27 | 72 000 |
| Quite positively | 57 | 59 | 157 400 | |
| Quite negatively | 10 | 7 | 18 700 | |
| Very negative | 3 | 2 | 5 300 | |
| Can not say | 5 | 4 | 10 700 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 21 300 |
| Quite positively | 47 | 41 | 109 300 | |
| Quite negatively | 28 | 27 | 72 000 | |
| Very negative | 9 | 9 | 24 000 | |
| Can not say | 8 | 16 | 42 700 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 6 | 16 000 |
| Quite positively | 34 | 28 | 74 700 | |
| Quite negatively | 32 | 29 | 77 300 | |
| Very negative | 16 | 15 | 40 000 | |
| Can not say | 13 | 22 | 58 700 | |
| Blogs | Very positive | 4 | 4 | 10 700 |
| Quite positively | 27 | 19 | 50 700 | |
| Quite negatively | 28 | 24 | 64 000 | |
| Very negative | 15 | 12 | 32 000 | |
| Can not say | 27 | 40 | 106 700 | |
| Newsletters to email | Very positive | 2 | 2 | 5 300 |
| Quite positively | 18 | 16 | 42 700 | |
| Quite negatively | 34 | 36 | 96 000 | |
| Very negative | 43 | 42 | 112 000 | |
| Can not say | 3 | 5 | 13 300 | |
| Other websites | Very positive | 4 | 2 | 5 300 |
| Quite positively | 39 | 30 | 80 000 | |
| Quite negatively | 33 | 33 | 88 000 | |
| Very negative | 13 | 16 | 42 700 | |
| Can not say | 11 | 19 | 50 700 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 6 | 16 000 |
| Quite positively | 48 | 46 | 122 700 | |
| Quite negatively | 28 | 30 | 80 000 | |
| Very negative | 13 | 13 | 34 700 | |
| Can not say | 4 | 4 | 10 700 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 3 | 8 000 |
| Quite positively | 36 | 32 | 85 300 | |
| Quite negatively | 33 | 36 | 96 000 | |
| Very negative | 19 | 20 | 53 300 | |
| Can not say | 6 | 9 | 24 000 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 22 | 58 700 |
| Quite positively | 47 | 50 | 133 400 | |
| Quite negatively | 16 | 13 | 34 700 | |
| Very negative | 13 | 11 | 29 300 | |
| Can not say | 4 | 5 | 13 300 | |
| Out-of-home advertising | Very positive | 12 | 9 | 24 000 |
| Quite positively | 53 | 49 | 130 700 | |
| Quite negatively | 20 | 23 | 61 300 | |
| Very negative | 7 | 8 | 21 300 | |
| Can not say | 7 | 11 | 29 300 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 22 | 58 700 |
| Partially agree | 61 | 66 | 176 000 | |
| Partially disagree | 11 | 7 | 18 700 | |
| Completely disagree | 4 | 2 | 5 300 | |
| Can not say | 7 | 4 | 10 700 | |
| Completely agree | 17 | 19 | 50 700 | |
| Partially agree | 58 | 64 | 170 700 | |
| Partially disagree | 14 | 10 | 26 700 | |
| Completely disagree | 5 | 4 | 10 700 | |
| Can not say | 7 | 4 | 10 700 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 20 | 53 300 |
| Partially agree | 48 | 47 | 125 300 | |
| Partially disagree | 12 | 12 | 32 000 | |
| Completely disagree | 5 | 6 | 16 000 | |
| Can not say | 13 | 16 | 42 700 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 30 | 80 000 |
| Partially agree | 50 | 52 | 138 700 | |
| Partially disagree | 7 | 7 | 18 700 | |
| Completely disagree | 3 | 3 | 8 000 | |
| Can not say | 9 | 9 | 24 000 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 16 | 42 700 |
| Partially agree | 52 | 52 | 138 700 | |
| Partially disagree | 14 | 15 | 40 000 | |
| Completely disagree | 3 | 3 | 8 000 | |
| Can not say | 15 | 15 | 40 000 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 9 | 24 000 |
| Partially agree | 54 | 55 | 146 700 | |
| Partially disagree | 18 | 17 | 45 300 | |
| Completely disagree | 3 | 3 | 8 000 | |
| Can not say | 15 | 16 | 42 700 | |
| Finnish magazines are of high quality | Completely agree | 22 | 25 | 66 700 |
| Partially agree | 59 | 64 | 170 700 | |
| Partially disagree | 9 | 6 | 16 000 | |
| Completely disagree | 2 | 1 | 2 700 | |
| Can not say | 8 | 4 | 10 700 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 16 000 |
| Partially agree | 25 | 24 | 64 000 | |
| Partially disagree | 25 | 23 | 61 300 | |
| Completely disagree | 34 | 38 | 101 300 | |
| Can not say | 9 | 10 | 26 700 | |
| I read important magazines from cover to cover | Completely agree | 18 | 23 | 61 300 |
| Partially agree | 34 | 41 | 109 300 | |
| Partially disagree | 28 | 22 | 58 700 | |
| Completely disagree | 16 | 11 | 29 300 | |
| Can not say | 5 | 3 | 8 000 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 11 | 29 300 |
| Partially agree | 50 | 51 | 136 000 | |
| Partially disagree | 24 | 24 | 64 000 | |
| Completely disagree | 8 | 9 | 24 000 | |
| Can not say | 8 | 6 | 16 000 | |
| Completely agree | 10 | 10 | 26 700 | |
| Partially agree | 36 | 29 | 77 300 | |
| Partially disagree | 24 | 26 | 69 300 | |
| Completely disagree | 23 | 28 | 74 700 | |
| Can not say | 8 | 7 | 18 700 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 10 | 26 700 |
| Partially agree | 36 | 38 | 101 300 | |
| Partially disagree | 26 | 27 | 72 000 | |
| Completely disagree | 22 | 22 | 58 700 | |
| Can not say | 6 | 4 | 10 700 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 16 | 42 700 |
| Partially agree | 49 | 56 | 149 400 | |
| Partially disagree | 20 | 15 | 40 000 | |
| Completely disagree | 13 | 10 | 26 700 | |
| Can not say | 5 | 2 | 5 300 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 11 | 29 300 |
| Partially agree | 29 | 37 | 98 700 | |
| Partially disagree | 29 | 27 | 72 000 | |
| Completely disagree | 27 | 21 | 56 000 | |
| Can not say | 6 | 4 | 10 700 | |
| Completely agree | 2 | 0 | 0 | |
| Partially agree | 19 | 11 | 29 300 | |
| Partially disagree | 33 | 32 | 85 300 | |
| Completely disagree | 38 | 43 | 114 700 | |
| Can not say | 9 | 14 | 37 300 | |
| Completely agree | 16 | 23 | 61 300 | |
| Partially agree | 40 | 46 | 122 700 | |
| Partially disagree | 23 | 19 | 50 700 | |
| Completely disagree | 12 | 6 | 16 000 | |
| Can not say | 8 | 6 | 16 000 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 13 | 34 700 |
| Newspapers | 13 | 20 | 53 300 | |
| Magazine websites | 7 | 4 | 10 700 | |
| Newspaper websites | 8 | 6 | 16 000 | |
| Blogs | 3 | 0 | 0 | |
| Social media | 14 | 5 | 13 300 | |
| Other websites | 42 | 27 | 72 000 | |
| Television | 10 | 8 | 21 300 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 10 | 13 | 34 700 | |
| None of these | 40 | 51 | 136 000 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 21 | 56 000 |
| Newspapers | 18 | 30 | 80 000 | |
| Magazine websites | 10 | 8 | 21 300 | |
| Newspaper websites | 11 | 10 | 26 700 | |
| Blogs | 6 | 2 | 5 300 | |
| Social media | 26 | 12 | 32 000 | |
| Other websites | 49 | 36 | 96 000 | |
| Television | 17 | 19 | 50 700 | |
| Radio | 3 | 3 | 8 000 | |
| Direct mail | 36 | 47 | 125 300 | |
| None of these | 17 | 20 | 53 300 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 36 | 96 000 |
| Newspapers | 8 | 16 | 42 700 | |
| Magazine websites | 10 | 13 | 34 700 | |
| Newspaper websites | 6 | 8 | 21 300 | |
| Blogs | 8 | 5 | 13 300 | |
| Social media | 28 | 20 | 53 300 | |
| Other websites | 16 | 17 | 45 300 | |
| Television | 14 | 17 | 45 300 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 17 | 27 | 72 000 | |
| None of these | 45 | 33 | 88 000 | |
| Information sources, travel | Print magazines | 16 | 26 | 69 300 |
| Newspapers | 15 | 28 | 74 700 | |
| Magazine websites | 10 | 11 | 29 300 | |
| Newspaper websites | 10 | 10 | 26 700 | |
| Blogs | 11 | 6 | 16 000 | |
| Social media | 34 | 23 | 61 300 | |
| Other websites | 47 | 42 | 112 000 | |
| Television | 16 | 18 | 48 000 | |
| Radio | 3 | 2 | 5 300 | |
| Direct mail | 9 | 12 | 32 000 | |
| None of these | 27 | 28 | 74 700 | |
| Information sources, style and fashion | Print magazines | 23 | 43 | 114 700 |
| Newspapers | 13 | 24 | 64 000 | |
| Magazine websites | 13 | 17 | 45 300 | |
| Newspaper websites | 8 | 8 | 21 300 | |
| Blogs | 9 | 6 | 16 000 | |
| Social media | 34 | 24 | 64 000 | |
| Other websites | 33 | 29 | 77 300 | |
| Television | 18 | 19 | 50 700 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 25 | 37 | 98 700 | |
| None of these | 29 | 21 | 56 000 | |
| Information sources, building and renovating | Print magazines | 19 | 26 | 69 300 |
| Newspapers | 15 | 24 | 64 000 | |
| Magazine websites | 9 | 8 | 21 300 | |
| Newspaper websites | 8 | 7 | 18 700 | |
| Blogs | 6 | 3 | 8 000 | |
| Social media | 23 | 13 | 34 700 | |
| Other websites | 32 | 23 | 61 300 | |
| Television | 18 | 19 | 50 700 | |
| Radio | 2 | 2 | 5 300 | |
| Direct mail | 27 | 34 | 90 700 | |
| None of these | 33 | 38 | 101 300 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 52 | 138 700 |
| Newspapers | 26 | 42 | 112 000 | |
| Magazine websites | 22 | 21 | 56 000 | |
| Newspaper websites | 20 | 17 | 45 300 | |
| Blogs | 14 | 9 | 24 000 | |
| Social media | 42 | 28 | 74 700 | |
| Other websites | 33 | 26 | 69 300 | |
| Television | 28 | 32 | 85 300 | |
| Radio | 6 | 4 | 10 700 | |
| Direct mail | 27 | 35 | 93 300 | |
| None of these | 12 | 10 | 26 700 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 13 | 34 700 |
| Newspapers | 11 | 19 | 50 700 | |
| Magazine websites | 3 | 4 | 10 700 | |
| Newspaper websites | 6 | 8 | 21 300 | |
| Blogs | 1 | 1 | 2 700 | |
| Social media | 10 | 10 | 26 700 | |
| Other websites | 25 | 22 | 58 700 | |
| Television | 12 | 14 | 37 300 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 17 | 24 | 64 000 | |
| None of these | 52 | 46 | 122 700 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 38 | 101 300 |
| Newspapers | 16 | 23 | 61 300 | |
| Magazine websites | 11 | 12 | 32 000 | |
| Newspaper websites | 8 | 8 | 21 300 | |
| Blogs | 8 | 5 | 13 300 | |
| Social media | 28 | 18 | 48 000 | |
| Other websites | 30 | 22 | 58 700 | |
| Television | 18 | 20 | 53 300 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 30 | 40 | 106 700 | |
| None of these | 26 | 23 | 61 300 | |
| Information sources, saving and investing | Print magazines | 9 | 11 | 29 300 |
| Newspapers | 11 | 16 | 42 700 | |
| Magazine websites | 7 | 5 | 13 300 | |
| Newspaper websites | 10 | 9 | 24 000 | |
| Blogs | 7 | 3 | 8 000 | |
| Social media | 18 | 8 | 21 300 | |
| Other websites | 30 | 19 | 50 700 | |
| Television | 7 | 8 | 21 300 | |
| Radio | 3 | 3 | 8 000 | |
| Direct mail | 4 | 3 | 8 000 | |
| None of these | 48 | 58 | 154 700 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 25 | 66 700 |
| Newspapers | 14 | 24 | 64 000 | |
| Magazine websites | 8 | 9 | 24 000 | |
| Newspaper websites | 8 | 9 | 24 000 | |
| Blogs | 5 | 4 | 10 700 | |
| Social media | 23 | 19 | 50 700 | |
| Other websites | 38 | 35 | 93 300 | |
| Television | 12 | 14 | 37 300 | |
| Radio | 3 | 2 | 5 300 | |
| Direct mail | 16 | 23 | 61 300 | |
| None of these | 37 | 33 | 88 000 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 20 | 53 300 |
| Newspapers | 18 | 29 | 77 300 | |
| Magazine websites | 7 | 7 | 18 700 | |
| Newspaper websites | 9 | 11 | 29 300 | |
| Blogs | 5 | 2 | 5 300 | |
| Social media | 24 | 14 | 37 300 | |
| Other websites | 41 | 29 | 77 300 | |
| Television | 14 | 13 | 34 700 | |
| Radio | 2 | 1 | 2 700 | |
| Direct mail | 30 | 41 | 109 300 | |
| None of these | 29 | 30 | 80 000 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 8 | 21 300 |
| Well-being and health | 52 | 74 | 197 400 | |
| Charity work | 14 | 18 | 48 000 | |
| Self development | 32 | 32 | 85 300 | |
| Celebrities | 15 | 23 | 61 300 | |
| Fishing | 16 | 5 | 13 300 | |
| Beauty care and cosmetics | 17 | 32 | 85 300 | |
| Literature | 27 | 44 | 117 300 | |
| Domestic and foreign news | 54 | 61 | 162 700 | |
| Domestic travel | 32 | 34 | 90 700 | |
| Culture | 33 | 53 | 141 400 | |
| Crafts | 26 | 37 | 98 700 | |
| Nature and going outdoor | 53 | 56 | 149 400 | |
| Hunting | 10 | 4 | 10 700 | |
| Style and fashion | 22 | 42 | 112 000 | |
| Music and concerts | 37 | 48 | 128 000 | |
| Going on summer cottage | 30 | 27 | 72 000 | |
| Local affairs | 56 | 66 | 176 000 | |
| Computer/console/mobile playing | 17 | 4 | 10 700 | |
| Politics | 41 | 46 | 122 700 | |
| Gardening and plants | 33 | 46 | 122 700 | |
| Building and renovating | 37 | 29 | 77 300 | |
| Food and drink | 40 | 44 | 117 300 | |
| Cooking, baking, recipes | 39 | 56 | 149 400 | |
| Investment | 22 | 15 | 40 000 | |
| Decorating | 30 | 54 | 144 000 | |
| Economic and finances | 35 | 30 | 80 000 | |
| Science | 34 | 23 | 61 300 | |
| Travelling abroad | 35 | 36 | 96 000 | |
| Sports, exercising | 46 | 37 | 98 700 | |
| Sailing, boating | 10 | 4 | 10 700 | |
| Consumer electronics and information technology | 23 | 7 | 18 700 | |
| Environmental matters | 32 | 32 | 85 300 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 0 | 0 |
| Buying an apartment | 10 | 6 | 16 000 | |
| Home renovation | 29 | 25 | 66 700 | |
| Buying a car | 25 | 16 | 42 700 | |
| Buying a boat | 3 | 1 | 2 700 | |
| None of these | 50 | 62 | 165 400 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 35 | 93 300 |
| Repair and construction products | 40 | 37 | 98 700 | |
| Domestic appliances | 38 | 38 | 101 300 | |
| Electronics or IT products | 49 | 34 | 90 700 | |
| Cars | 18 | 12 | 32 000 | |
| Clothing and footwear | 82 | 86 | 229 400 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 40 | 106 700 | |
| Sports clothing, footwear or equipment | 60 | 52 | 138 700 | |
| Saving or investing products or services | 26 | 22 | 58 700 | |
| Cosmetics and beauty products | 47 | 62 | 165 400 | |
| Mobile phones | 30 | 25 | 66 700 | |
| Travels | 46 | 47 | 125 300 | |
| Products and services for health and well-being | 60 | 71 | 189 400 | |
| None of the above | 2 | 1 | 2 700 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 22 | 58 700 |
| Repair and construction products | 34 | 29 | 77 300 | |
| Domestic appliances | 19 | 16 | 42 700 | |
| Electronics or IT products | 28 | 16 | 42 700 | |
| Cars | 14 | 8 | 21 300 | |
| Clothing and footwear | 64 | 63 | 168 000 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 36 | 96 000 | |
| Sports clothing, footwear or equipment | 43 | 32 | 85 300 | |
| Saving or investing products or services | 21 | 15 | 40 000 | |
| Cosmetics and beauty products | 38 | 50 | 133 400 | |
| Mobile phones | 16 | 15 | 40 000 | |
| Travels | 44 | 42 | 112 000 | |
| Products and services for health and well-being | 48 | 57 | 152 000 | |
| None of the above | 7 | 6 | 16 000 | |
| Will consider switching over the next 12 months | Bank | 7 | 5 | 13 300 |
| Insurance company | 10 | 6 | 16 000 | |
| electric company | 20 | 15 | 40 000 | |
| Internet Connection | 9 | 5 | 13 300 | |
| Phone-subscription | 13 | 9 | 24 000 | |
| None of the above | 46 | 55 | 146 700 | |
| Can not say | 19 | 19 | 50 700 | |
| Uses of extra money | Magazines, books, movies | 17 | 21 | 56 000 |
| Eating, drinking, partying in a restaurant | 34 | 25 | 66 700 | |
| Exercise hobbies and equipment | 27 | 20 | 53 300 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 45 | 120 000 | |
| Renovation, decoration | 24 | 24 | 64 000 | |
| Health services and one's own well-being | 22 | 32 | 85 300 | |
| Travelling | 42 | 46 | 122 700 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 3 | 8 000 | |
| Clothes, shoes and bags | 23 | 20 | 53 300 | |
| Home services (cleaning and other housekeeping services) | 6 | 14 | 37 300 | |
| Car, boat, motorcycle | 12 | 4 | 10 700 | |
| Cosmetics and beauty care | 11 | 11 | 29 300 | |
| Saving, investing | 46 | 41 | 109 300 | |
| Other | 8 | 8 | 21 300 | |
| There is no extra money after mandatory expenses | 7 | 7 | 18 700 | |
| Can not say | 3 | 2 | 5 300 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- A-lehdet Oy
- Risto Rytin tie 33
- 00081 Helsinki
- yritysasiakkaat@a-lehdet.fi
- www.a-lehdet.fi
- Mediamyynti A-lehdet
- yritysasiakkaat@a-lehdet.fi
Media
Publisher
- A-lehdet Oy
Publisher
- A-lehdet Oy
Päätoimittaja
- Mari Paalosalo-Jussinmäki
Address
- Risto Rytin tie 33
- Helsinki
- eeva@a-lehdet.fi