Apu
Apu tours the country and tells what is really going on in Finland. Apu is well-known by everyone and offers good reading material, discussion topics and useful information every week. In addition to the topical articles, the magazine’s regular themes include health and travelling. Each issue ends with an enchanting nature story and three times a year the readers get a rich section full of fascinating stories and pictures from the Finnish nature. The reader: Finnish men and women who build wellbeing and value their health and environment.
Issues per year
52 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 4.1.2024 | 18.12.2023 | January’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 2 | 11.1.2024 | 27.12.2023 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 3 | 18.1.2024 | 4.1.2024 | Travel extra: The best pampering holidays of the year, including a family destination in Spain. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 4 | 25.1.2024 | 11.1.2024 | Spring book tips. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 5 | 1.2.2024 | 18.1.2024 | February’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 6 | 8.2.2024 | 25.1.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 7 | 15.2.2024 | 1.2.2024 | Health extra: Smart weight management. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Special diet. | |
| 8 | 22.2.2024 | 8.2.2024 | Birthday special: Apu’s 91st anniversary. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 9 | 29.2.2024 | 15.2.2024 | Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 10 | 7.3.2024 | 22.2.2024 | March’s Suur-Apu. Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 11 | 14.3.2024 | 29.2.2024 | Nature extra: Rivers. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 12 | 21.3.2024 | 7.3.2024 | Travel extra: Staycations and wonderful cities in Europe, including the trendy Copenhagen. Food: Easter menu. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 13 - 14 | 27.3.2024 | 13.3.2024 | Big- Apu edition: Easter. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 15 | 11.4.2024 | 26.3.2024 | Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 16 | 18.4.2024 | 4.4.2024 | Health extra: Major dental work as an adult. Survival story. Food myths. Health: Ask nutritional therapist Reijo Laatikainen about health. Food: Quick and easy. | |
| 17 | 25.4.2024 | 11.4.2024 | Book tips for mothers. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 18 | 2.5.2024 | 18.4.2024 | May’s Suur-Apu. Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 19 | 8.5.2024 | 23.4.2024 | Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 20 | 16.5.2024 | 30.4.2024 | Themed special (Travel extra): 100 x Summer-time Finland – Best travel tips around Finland. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 21 | 23.5.2024 | 8.5.2024 | Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 22 | 30.5.2024 | 16.5.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 23 | 6.6.2024 | 23.5.2024 | June’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 24 | 13.6.2024 | 30.5.2024 | Travel extra: Budget destinations and no-fly holidays, including affordable pampering holidays in Estonia Food: Midsummer menu. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 25 - 26 | 19.6.2024 | 5.6.2024 | Big-Apu edition: Midsummer. Detective story extra: A mystery summer serial begins. An interview with the summer mystery's author. Detective story reviews and recommendations. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 27 | 4.7.2024 | 19.6.2024 | July’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 28 | 11.7.2024 | 27.6.2024 | Nature extra: Cubs. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 29 | 18.7.2024 | 4.7.2024 | Health extra: Sexual health. Survival story. Food myths. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 30 | 25.7.2024 | 11.7.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 31 | 1.8.2024 | 18.7.2024 | August’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 32 | 8.8.2024 | 25.7.2024 | Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 33 | 15.8.2024 | 1.8.2024 | Health extra: Protect your intestines. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Baking. | |
| 34 | 22.8.2024 | 8.8.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 35 | 29.8.2024 | 15.8.2024 | Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 36 | 5.9.2024 | 22.8.2024 | September's Suur-Apu. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 37 | 12.9.2024 | 29.8.2024 | Book tips for autumn. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 38 | 19.9.2024 | 5.9.2024 | Travel extra: Lovely holidays in the sun, easy family destinations, long-haul destinations, including Italy and Thailand Food: Light and healthy. | |
| 39 | 26.9.2024 | 12.9.2024 | Nature extra: Gathering - food from nature. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 40 | 3.10.2024 | 19.9.2024 | October's Suur-Apu. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 41 | 10.10.2024 | 26.9.2024 | Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 42 | 17.10.2024 | 3.10.2024 | Health extra: How to age more slowly. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Light and healthy. | |
| 43 | 24.10.2024 | 10.10.2024 | Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 44 | 31.10.2024 | 17.10.2024 | Book tips for Father's Day. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 45 | 7.11.2024 | 24.10.2024 | November’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 46 | 14.11.2024 | 31.10.2024 | Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | |
| 47 | 21.11.2024 | 7.11.2024 | Travel extra: Convenient winter destinations in Finland and the rest of Europe. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | |
| 48 | 28.11.2024 | 14.11.2024 | Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | |
| 49 | 5.12.2024 | 21.11.2024 | December’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | |
| 50 | 12.12.2024 | 27.11.2024 | Book tips for Christmas. Food: Christmas menu. Health: Ask doctor Pippa Laukka about health. | |
| 51 - 52 | 19.12.2024 | 4.12.2024 | Big-Apu edition: Christmas. Health extra: Wellbeing of the mind. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Special diet. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2025 | 16.12.2024 | January Special Issue: Golden Year 1995 - Finland joined the EU, the recession ended, women joined the army, and we won Ice Hockey World Championship gold! Food: Baking. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 2 | 9.1.2025 | 17.12.2024 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 3 | 16.1.2025 | 30.12.2024 | Travel Special: Best Leisure Holidays of the Year - including Greek beach and city tourism and charming Croatia. Food: Special Diet. Health: Ask Dr. Pippa Laukka about health. | |
| 4 | 23.1.2025 | 9.1.2025 | Spring Book Recommendations. Food: Easy and Quick. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 5 | 30.1.2025 | 16.1.2025 | February Main Issue. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 6 | 6.2.2025 | 23.1.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 7 | 13.2.2025 | 30.1.2025 | Health Extra: Secret to Good Sleep. Survival Story. Health Myths. Health: Ask Dr. Pippa Laukka about health. Food: Special Diet. | |
| 8 | 20.2.2025 | 6.2.2025 | Food: Easy and Quick. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 9 | 27.2.2025 | 13.2.2025 | March's Big edition. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 10 | 6.3.2025 | 20.2.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 11 | 13.3.2025 | 27.2.2025 | Nature Special, Theme: Borderlands. Food: Special Diet. Health: Ask Dr. Pippa Laukka about health. | |
| 12 | 20.3.2025 | 6.3.2025 | Travel Special: Fun City Destinations - Lovely European cities and short trips, including best new spots in Stockholm. Food: Easy and Quick. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 13 | 27.3.2025 | 13.3.2025 | April' Big edition. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 14 | 3.4.2025 | 20.3.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 15 | 10.4.2025 | 27.3.2025 | Food: Easter Menu. Health: Ask Dr. Pippa Laukka about health. | |
| 16 - 17 | 16.4.2025 | 2.4.2025 | Easter Double Issue Health Extra: Personalized Ideal Weight. Survival Story. Health Myths. Health: Ask nutritionist Reijo Laatikainen about health. Food: Special Diet. | |
| 18 | 30.4.2025 | 14.4.2025 | May's Big edition. Mother's Day Book Recommendations. Food: Easy and Quick. Health: Ask Dr. Pippa Laukka about health. | |
| 19 | 8.5.2025 | 23.4.2025 | Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 20 | 15.5.2025 | 30.4.2025 | Special Issue: Lovely Summer Finland (Travel Special) - Special Domestic Travel Issue, featuring fresh city tips, nature spots, and charming finds from around Finland. Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 21 | 22.5.2025 | 8.5.2025 | Food: Special Diet. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 22 | 28.5.2025 | 14.5.2025 | Food: Easy and Quick. Health: Ask Dr. Pippa Laukka about health. | |
| 23 | 5.6.2025 | 21.5.2025 | June's Big edition. Food: Baking. Health: Ask Dr. Pippa Laukka about health. | |
| 24 | 12.6.2025 | 28.5.2025 | Travel Special: Affordable Destinations and Flight-Free Vacations - budget travel tips, train and ferry trips, including a wallet-friendly holiday in Estonia. Food: Midsummer Menu. Health: Ask Dr. Pippa Laukka about health. | |
| 25 - 26 | 18.6.2025 | 4.6.2025 | Midsummer Double Issue. Mystery Special: Summer Mystery Series Begins. Interview with a Mystery Writer. Mystery Reviews and Recommendations. Food: Baking. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 27 | 3.7.2025 | 18.6.2025 | July's Big edition. Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 28 | 10.7.2025 | 26.6.2025 | Nature Special, Theme: National Parks. Food: Easy and Quick. Health: Ask Dr. Pippa Laukka about health. | |
| 29 | 17.7.2025 | 3.7.2025 | Health Extra: Open Up Shoulder Knots. Survival Story. Health Myths. Food: Easy and Quick. Health: Ask Dr. Pippa Laukka about health. | |
| 30 | 24.7.2025 | 10.7.2025 | Food: Baking. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 31 | 31.7.2025 | 17.7.2025 | August's Big edition. Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 32 | 7.8.2025 | 24.7.2025 | Food: Special Diet. Health: Ask Dr. Pippa Laukka about health. | |
| 33 | 14.8.2025 | 31.7.2025 | Health Extra: Functional Digestive System. Survival Story. Health Myths. Health: Ask Dr. Pippa Laukka about health. Food: Easy and Quick. | |
| 34 | 21.8.2025 | 7.8.2025 | Food: Baking. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 35 | 28.8.2025 | 14.8.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 36 | 4.9.2025 | 21.8.2025 | September's Big edition. Food: Special Diet. Health: Ask Dr. Pippa Laukka about health. | |
| 37 | 11.9.2025 | 28.8.2025 | Autumn Book Recommendations. Food: Easy and Quick. Health: Ask Dr. Pippa Laukka about health. | |
| 38 | 18.9.2025 | 4.9.2025 | Travel Special: Wonderful Sun Vacations - Easy family destinations and exotic far-flung trips, also including the ever-popular Spain. Food: Baking. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 39 | 25.9.2025 | 11.9.2025 | Nature Special, Theme: Storms. Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 40 | 2.10.2025 | 18.9.2025 | October's Big edition. Food: Special Diet. Health: Ask Dr. Pippa Laukka about health. | |
| 41 | 9.10.2025 | 25.9.2025 | Food: Easy and Quick. Health: Ask Dr. Pippa Laukka about health. | |
| 42 | 16.10.2025 | 2.10.2025 | Health Extra: Take Care of Your Muscles. Survival Story. Health Myths. Health: Ask nutritionist Reijo Laatikainen about health. Food: Baking. | |
| 43 | 23.10.2025 | 9.10.2025 | Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 44 | 30.10.2025 | 16.10.2025 | Father's Day Book Recommendations. Food: Special Diet. Health: Ask Dr. Pippa Laukka about health. | |
| 45 | 6.11.2025 | 23.10.2025 | November's Big edition. Food: Easy and Quick. Health: Ask Dr. Pippa Laukka about health. | |
| 46 | 13.11.2025 | 30.10.2025 | Food: Baking. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 47 | 20.11.2025 | 6.11.2025 | Travel Special: Winter Joy from Snow Holidays - convenient winter destinations in Finland and Europe, including cities, ski resorts, and easy leisure. Food: Light and healthy. Health: Ask Dr. Pippa Laukka about health. | |
| 48 | 27.11.2025 | 13.11.2025 | Food: Special Diet. Health: Ask Dr. Pippa Laukka about health. | |
| 49 | 4.12.2025 | 20.11.2025 | December's Big Issue. Food: Easy and Quick. Health: Ask Dr. Pippa Laukka about health. | |
| 50 | 11.12.2025 | 27.11.2025 | Christmas Book Recommendations. Food: Christmas Menu. Health: Ask nutritionist Reijo Laatikainen about health. | |
| 51 - 52 | 18.12.2025 | 4.12.2025 | Christmas Double Issue Health Extra: Is Prediabetes a Threat? Survival Story. Health Myths. Health: Ask Dr. Pippa Laukka about health. Food: Baking. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 410 x 280 mm | 5 mm | 14 172 € |
| 2/1 landscape | First spread | 410 x 280 mm | 5 mm | 15 466 € |
| 1/1 portrait | Not specified | 205 x 280 mm | 5 mm | 8 028 € |
| 1/1 portrait | 2. Cover | 205 x 280 mm | 5 mm | 8 801 € |
| 1/1 portrait | 3. Cover | 205 x 280 mm | 5 mm | 8 801 € |
| 1/1 takakansi portrait | Back cover | 205 x 250 mm | 5 mm | 8 801 € |
| 1/2 portrait | Not specified | 100 x 280 mm | 5 mm | 5 613 € |
| 1/2 landscape | Not specified | 205 x 137 mm | 5 mm | 5 613 € |
| 1/3 landscape | Not specified | 205 x 93 mm | 5 mm | 4 840 € |
| 1/3 portrait | Not specified | 68 x 280 mm | 5 mm | 4 840 € |
| 1/4 portrait | Not specified | 51 x 280 mm | 5 mm | 4 250 € |
| 1/4 landscape | Not specified | 205 x 70 mm | 5 mm | 4 250 € |
| 1/4 square | Not specified | 83 x 120 mm | 5 mm | 4 250 € | *) size without marginal Prices valid until 31.12.2024 |
Size
205 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 410 x 280 mm | 5 mm | 14 172 € |
| 2/1 landscape | First spread | 410 x 280 mm | 5 mm | 15 466 € |
| 1/1 portrait | Not specified | 205 x 280 mm | 5 mm | 8 028 € |
| 1/1 portrait | 2. Cover | 205 x 280 mm | 5 mm | 8 801 € |
| 1/1 portrait | 3. Cover | 205 x 280 mm | 5 mm | 8 801 € |
| 1/1 takakansi portrait | Back cover | 205 x 250 mm | 5 mm | 8 801 € |
| 1/2 portrait | Not specified | 100 x 280 mm | 5 mm | 5 613 € |
| 1/2 landscape | Not specified | 205 x 137 mm | 5 mm | 5 613 € |
| 1/3 landscape | Not specified | 205 x 93 mm | 5 mm | 4 840 € |
| 1/3 portrait | Not specified | 68 x 280 mm | 5 mm | 4 840 € |
| 1/4 portrait | Not specified | 51 x 280 mm | 5 mm | 4 250 € |
| 1/4 landscape | Not specified | 205 x 70 mm | 5 mm | 4 250 € |
| 1/4 square | Not specified | 83 x 120 mm | 5 mm | 4 250 € | *) size without marginal Prices valid until 31.12.2025 |
Size
205 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
ICC profile
Technical information
Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | Banner | 220 x 100 px | 30 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Mobile | 300x250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 9 € / CPM (Cost per thousand) | |
| Desktop | 140x350 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 160x600 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 200x900 px | 11 € / CPM (Cost per thousand) | |
| Desktop | 600x500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 980x120 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300x300 px | 13 € / CPM (Cost per thousand) | |
| Desktop | 980x400, 300x300 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 300x600 px | 23 € / CPM (Cost per thousand) | |
| Desktop | 2048x1152, 750x1334 px | 23 € / CPM (Cost per thousand) | |
| Desktop | Banner | 220 x 100 px | 30 € / CPM (Cost per thousand) |
| Desktop | 980x400 px | 34 € / CPM (Cost per thousand) | |
| Desktop | Paraati + tapetti | 980x400 px | 42 € / CPM (Cost per thousand) |
| Desktop | Interstitiaali | 1200x1600 px | 50 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
240 300
Total reach
479 000
How many times read
2,3
Minutes of reading
76 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 62 | 149 000 |
| Men | 49 | 38 | 91 300 | |
| Native language | Finnish | 95 | 99 | 237 900 |
| Swedish | 5 | 1 | 2 400 | |
| Age | 15-24 y | 13 | 2 | 4 800 |
| 25-34 y | 14 | 3 | 7 200 | |
| 35-44 y | 14 | 4 | 9 600 | |
| 45-54 y | 14 | 9 | 21 600 | |
| 55-64 y | 16 | 15 | 36 000 | |
| 65+ y | 30 | 68 | 163 400 | |
| Gender + age | Female 15-29 years | 10 | 2 | 4 800 |
| Female 30-49 years | 14 | 6 | 14 400 | |
| Female 50+ years | 28 | 54 | 129 800 | |
| Male 15-29 years | 10 | 1 | 2 400 | |
| Male 30-49 years | 15 | 4 | 9 600 | |
| Male 50+ years | 24 | 33 | 79 300 | |
| Household position | Lives at home with parents | 7 | 1 | 2 400 |
| Lives alone | 29 | 32 | 76 900 | |
| Lives with spouse | 36 | 52 | 125 000 | |
| Lives with spouse and children | 24 | 11 | 26 400 | |
| Single parent | 3 | 2 | 4 800 | |
| Other | 3 | 3 | 7 200 | |
| Grandchildren under 18 years of age | Yes | 20 | 35 | 84 100 |
| No | 39 | 57 | 137 000 | |
| No answer (under 45 year olds) | 41 | 9 | 21 600 | |
| Education | Elementary school | 5 | 13 | 31 200 |
| Secondary school | 6 | 10 | 24 000 | |
| Vocational | 28 | 33 | 79 300 | |
| High school | 14 | 8 | 19 200 | |
| University of Applied Sciences | 20 | 14 | 33 600 | |
| University | 26 | 19 | 45 700 | |
| Something else | 2 | 3 | 7 200 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 228 300 |
| No | 7 | 4 | 9 600 | |
| Can not say | 1 | 1 | 2 400 | |
| Use of glasses or contact lenses | Yes | 68 | 86 | 206 700 |
| No | 32 | 14 | 33 600 | |
| Size of the household | 1 pers | 29 | 31 | 74 500 |
| 2 pers | 38 | 55 | 132 200 | |
| 3 pers | 14 | 7 | 16 800 | |
| 4 pers | 12 | 5 | 12 000 | |
| 5+ pers | 7 | 2 | 4 800 | |
| Household income (gross) | Below 20 000 € /y | 11 | 9 | 21 600 |
| 20 000 - 35 000 € /y | 18 | 27 | 64 900 | |
| 35 001 - 50 000 € /y | 19 | 25 | 60 100 | |
| 50 001 - 85 000 € /y | 21 | 18 | 43 300 | |
| 85 001 - 100 000 € /y | 8 | 6 | 14 400 | |
| Over 100 000 € /y | 10 | 6 | 14 400 | |
| Dont want to tell | 5 | 6 | 14 400 | |
| Cant say / No answer | 8 | 3 | 7 200 | |
| Family with kids | Yes | 32 | 12 | 28 800 |
| No | 68 | 88 | 211 500 | |
| 13 | 7 | 16 800 | ||
| 13 | 4 | 9 600 | ||
| 5 | 1 | 2 400 | ||
| 1 | 0 | 0 | ||
| 1 | 0 | 0 | ||
| 68 | 87 | 209 100 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 15 | 36 000 |
| Dog | 26 | 21 | 50 500 | |
| Some other pet | 5 | 4 | 9 600 | |
| No pets | 60 | 67 | 161 000 | |
| Health services used in the household | Public health services | 85 | 91 | 218 700 |
| Employer - funded health care services | 50 | 26 | 62 500 | |
| Private, self-funded healthcare services | 38 | 45 | 108 100 | |
| Private health insurance services | 24 | 12 | 28 800 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 27 | 64 900 |
| Row house or semi-detached house | 15 | 14 | 33 600 | |
| Detached house | 47 | 51 | 122 600 | |
| Farm | 5 | 6 | 14 400 | |
| Something else | 1 | 1 | 2 400 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 86 | 206 700 |
| Rented residence | 19 | 10 | 24 000 | |
| Right of residence apartment | 2 | 3 | 7 200 | |
| Something else | 1 | 1 | 2 400 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 48 | 115 300 |
| No | 58 | 51 | 122 600 | |
| Can not say | 1 | 1 | 2 400 | |
| Number of cars in household | One car | 46 | 53 | 127 400 |
| Two cars | 31 | 30 | 72 100 | |
| Three or more cars | 10 | 5 | 12 000 | |
| No car | 14 | 12 | 28 800 | |
| Type of car, if buying now | New | 21 | 28 | 67 300 |
| Used | 68 | 60 | 144 200 | |
| Company car | 4 | 1 | 2 400 | |
| Leasing (personal) | 8 | 8 | 19 200 | |
| Shared car | 3 | 2 | 4 800 | |
| Doesn't use a car | 9 | 10 | 24 000 | |
| Can not say | 5 | 7 | 16 800 | |
| Advertising ban at the door / mailbox | Yes | 26 | 15 | 36 000 |
| No | 74 | 85 | 204 300 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 7 | 16 800 |
| No | 76 | 84 | 201 900 | |
| Can not say | 5 | 9 | 21 600 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 10 | 24 000 |
| Turku or Tampere | 8 | 8 | 19 200 | |
| Oulu | 4 | 2 | 4 800 | |
| 70 000 - 150 000 inhabitants town | 13 | 16 | 38 400 | |
| Urban municipality | 27 | 27 | 64 900 | |
| Conurbation | 15 | 18 | 43 300 | |
| Countryside | 13 | 20 | 48 100 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 34 | 81 700 |
| 5-6 days a week | 4 | 10 | 24 000 | |
| 1-4 days a week | 25 | 40 | 96 100 | |
| Monthly | 24 | 11 | 26 400 | |
| Rarely | 24 | 4 | 9 600 | |
| Never | 8 | 1 | 2 400 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 24 | 57 700 |
| 5-6 days a week | 6 | 4 | 9 600 | |
| 1-4 days a week | 19 | 16 | 38 400 | |
| Monthly | 15 | 8 | 19 200 | |
| Rarely | 23 | 22 | 52 900 | |
| Never | 14 | 24 | 57 700 | |
| Can not say | 1 | 1 | 2 400 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 52 | 125 000 |
| 5-6 days a week | 4 | 7 | 16 800 | |
| 1-4 days a week | 23 | 25 | 60 100 | |
| Monthly | 14 | 6 | 14 400 | |
| Rarely | 23 | 7 | 16 800 | |
| Never | 8 | 1 | 2 400 | |
| Can not say | 1 | 2 | 4 800 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 54 | 129 800 |
| 5-6 days a week | 10 | 7 | 16 800 | |
| 1-4 days a week | 16 | 12 | 28 800 | |
| Monthly | 6 | 3 | 7 200 | |
| Rarely | 9 | 11 | 26 400 | |
| Never | 6 | 12 | 28 800 | |
| Can not say | 1 | 1 | 2 400 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 14 400 |
| 5-6 days a week | 4 | 5 | 12 000 | |
| 1-4 days a week | 42 | 57 | 137 000 | |
| Monthly | 18 | 12 | 28 800 | |
| Rarely | 22 | 14 | 33 600 | |
| Never | 9 | 5 | 12 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 16 | 18 | 43 300 |
| 5-6 days a week | 10 | 8 | 19 200 | |
| 1-4 days a week | 30 | 27 | 64 900 | |
| Monthly | 23 | 21 | 50 500 | |
| Rarely | 14 | 14 | 33 600 | |
| Never | 6 | 11 | 26 400 | |
| Can not say | 1 | 1 | 2 400 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 11 | 26 400 |
| 5-6 days a week | 10 | 6 | 14 400 | |
| 1-4 days a week | 22 | 15 | 36 000 | |
| Monthly | 10 | 6 | 14 400 | |
| Rarely | 12 | 13 | 31 200 | |
| Never | 30 | 49 | 117 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 69 | 165 800 |
| 5-6 days a week | 10 | 9 | 21 600 | |
| 1-4 days a week | 20 | 12 | 28 800 | |
| Monthly | 12 | 5 | 12 000 | |
| Rarely | 11 | 3 | 7 200 | |
| Never | 3 | 2 | 4 800 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 51 | 122 600 |
| 5-6 days a week | 12 | 12 | 28 800 | |
| 1-4 days a week | 23 | 16 | 38 400 | |
| Monthly | 12 | 6 | 14 400 | |
| Rarely | 13 | 7 | 16 800 | |
| Never | 6 | 9 | 21 600 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 39 | 93 700 |
| 5-6 days a week | 7 | 9 | 21 600 | |
| 1-4 days a week | 16 | 15 | 36 000 | |
| Monthly | 13 | 8 | 19 200 | |
| Rarely | 26 | 19 | 45 700 | |
| Never | 16 | 10 | 24 000 | |
| Can not say | 1 | 1 | 2 400 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 17 | 40 900 |
| 5-6 days a week | 9 | 8 | 19 200 | |
| 1-4 days a week | 22 | 17 | 40 900 | |
| Monthly | 14 | 11 | 26 400 | |
| Rarely | 22 | 22 | 52 900 | |
| Never | 16 | 23 | 55 300 | |
| Can not say | 1 | 1 | 2 400 | |
| The frequency of listening: Podcasts | Daily | 5 | 2 | 4 800 |
| 5-6 days a week | 3 | 2 | 4 800 | |
| 1-4 days a week | 10 | 5 | 12 000 | |
| Monthly | 14 | 9 | 21 600 | |
| Rarely | 29 | 26 | 62 500 | |
| Never | 38 | 53 | 127 400 | |
| Can not say | 2 | 4 | 9 600 | |
| User frequency and following: Social media | Daily | 59 | 48 | 115 300 |
| 5-6 days a week | 7 | 9 | 21 600 | |
| 1-4 days a week | 7 | 7 | 16 800 | |
| Monthly | 3 | 4 | 9 600 | |
| Rarely | 6 | 7 | 16 800 | |
| Never | 17 | 24 | 57 700 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 5 | 12 000 |
| 5-6 days a week | 6 | 3 | 7 200 | |
| 1-4 days a week | 12 | 7 | 16 800 | |
| Monthly | 8 | 6 | 14 400 | |
| Rarely | 21 | 22 | 52 900 | |
| Never | 40 | 56 | 134 600 | |
| Can not say | 1 | 1 | 2 400 | |
| User frequency: Instant messaging | Daily | 69 | 54 | 129 800 |
| 5-6 days a week | 10 | 11 | 26 400 | |
| 1-4 days a week | 9 | 12 | 28 800 | |
| Monthly | 3 | 4 | 9 600 | |
| Rarely | 3 | 6 | 14 400 | |
| Never | 6 | 12 | 28 800 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 24 | 57 700 | |
| 5-6 days a week | 6 | 6 | 14 400 | |
| 1-4 days a week | 14 | 14 | 33 600 | |
| Monthly | 22 | 22 | 52 900 | |
| Rarely | 35 | 28 | 67 300 | |
| Never | 7 | 6 | 14 400 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 2 | 4 800 | |
| 5-6 days a week | 2 | 1 | 2 400 | |
| 1-4 days a week | 4 | 2 | 4 800 | |
| Monthly | 7 | 5 | 12 000 | |
| Rarely | 30 | 24 | 57 700 | |
| Never | 53 | 64 | 153 800 | |
| Can not say | 1 | 2 | 4 800 | |
| Daily | 6 | 4 | 9 600 | |
| 5-6 days a week | 3 | 2 | 4 800 | |
| 1-4 days a week | 5 | 3 | 7 200 | |
| Monthly | 8 | 5 | 12 000 | |
| Rarely | 23 | 18 | 43 300 | |
| Never | 55 | 67 | 161 000 | |
| Can not say | 1 | 1 | 2 400 | |
| Daily | 19 | 9 | 21 600 | |
| 5-6 days a week | 9 | 6 | 14 400 | |
| 1-4 days a week | 23 | 19 | 45 700 | |
| Monthly | 22 | 21 | 50 500 | |
| Rarely | 18 | 24 | 57 700 | |
| Never | 10 | 21 | 50 500 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 2 | 4 800 | |
| 5-6 days a week | 2 | 1 | 2 400 | |
| 1-4 days a week | 7 | 4 | 9 600 | |
| Monthly | 7 | 3 | 7 200 | |
| Rarely | 12 | 9 | 21 600 | |
| Never | 61 | 68 | 163 400 | |
| Cant say / No answer | 7 | 12 | 28 800 | |
| Daily | 41 | 42 | 100 900 | |
| 5-6 days a week | 8 | 8 | 19 200 | |
| 1-4 days a week | 10 | 9 | 21 600 | |
| Monthly | 6 | 4 | 9 600 | |
| Rarely | 8 | 5 | 12 000 | |
| Never | 22 | 22 | 52 900 | |
| Cant say / No answer | 4 | 9 | 21 600 | |
| Daily | 31 | 19 | 45 700 | |
| 5-6 days a week | 6 | 5 | 12 000 | |
| 1-4 days a week | 9 | 9 | 21 600 | |
| Monthly | 5 | 5 | 12 000 | |
| Rarely | 10 | 11 | 26 400 | |
| Never | 34 | 42 | 100 900 | |
| Cant say / No answer | 5 | 10 | 24 000 | |
| Daily | 14 | 3 | 7 200 | |
| 5-6 days a week | 2 | 0 | 0 | |
| 1-4 days a week | 3 | 1 | 2 400 | |
| Monthly | 2 | 2 | 4 800 | |
| Rarely | 5 | 5 | 12 000 | |
| Never | 69 | 79 | 189 800 | |
| Cant say / No answer | 5 | 10 | 24 000 | |
| Daily | 6 | 4 | 9 600 | |
| 5-6 days a week | 2 | 1 | 2 400 | |
| 1-4 days a week | 5 | 3 | 7 200 | |
| Monthly | 5 | 3 | 7 200 | |
| Rarely | 12 | 9 | 21 600 | |
| Never | 65 | 71 | 170 600 | |
| Cant say / No answer | 5 | 9 | 21 600 | |
| Daily | 10 | 3 | 7 200 | |
| 5-6 days a week | 3 | 1 | 2 400 | |
| 1-4 days a week | 4 | 2 | 4 800 | |
| Monthly | 3 | 2 | 4 800 | |
| Rarely | 9 | 10 | 24 000 | |
| Never | 68 | 74 | 177 800 | |
| Cant say / No answer | 5 | 9 | 21 600 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 10 | 24 000 |
| Partially agree | 44 | 43 | 103 300 | |
| Partially disagree | 31 | 35 | 84 100 | |
| Completely disagree | 10 | 10 | 24 000 | |
| Can not say | 2 | 2 | 4 800 | |
| I prefer domestic products | Completely agree | 32 | 40 | 96 100 |
| Partially agree | 55 | 51 | 122 600 | |
| Partially disagree | 10 | 7 | 16 800 | |
| Completely disagree | 1 | 1 | 2 400 | |
| Can not say | 1 | 1 | 2 400 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 24 | 57 700 |
| Partially agree | 55 | 57 | 137 000 | |
| Partially disagree | 19 | 13 | 31 200 | |
| Completely disagree | 4 | 3 | 7 200 | |
| Can not say | 3 | 2 | 4 800 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 23 | 55 300 |
| Partially agree | 57 | 60 | 144 200 | |
| Partially disagree | 17 | 15 | 36 000 | |
| Completely disagree | 2 | 2 | 4 800 | |
| Can not say | 2 | 1 | 2 400 | |
| I usually choose the cheapest option | Completely agree | 12 | 9 | 21 600 |
| Partially agree | 47 | 51 | 122 600 | |
| Partially disagree | 34 | 34 | 81 700 | |
| Completely disagree | 6 | 5 | 12 000 | |
| Can not say | 1 | 1 | 2 400 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 37 | 88 900 |
| Partially agree | 51 | 52 | 125 000 | |
| Partially disagree | 9 | 8 | 19 200 | |
| Completely disagree | 2 | 2 | 4 800 | |
| Can not say | 1 | 1 | 2 400 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 4 | 9 600 |
| Partially agree | 25 | 25 | 60 100 | |
| Partially disagree | 38 | 39 | 93 700 | |
| Completely disagree | 24 | 26 | 62 500 | |
| Can not say | 7 | 6 | 14 400 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 12 000 |
| Partially agree | 35 | 34 | 81 700 | |
| Partially disagree | 46 | 47 | 112 900 | |
| Completely disagree | 11 | 13 | 31 200 | |
| Can not say | 3 | 2 | 4 800 | |
| I prefer local shops and services | Completely agree | 27 | 37 | 88 900 |
| Partially agree | 57 | 55 | 132 200 | |
| Partially disagree | 12 | 6 | 14 400 | |
| Completely disagree | 2 | 1 | 2 400 | |
| Can not say | 2 | 1 | 2 400 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 2 | 4 800 |
| Partially agree | 28 | 26 | 62 500 | |
| Partially disagree | 31 | 28 | 67 300 | |
| Completely disagree | 32 | 37 | 88 900 | |
| Can not say | 5 | 6 | 14 400 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 10 | 24 000 |
| Partially agree | 32 | 32 | 76 900 | |
| Partially disagree | 37 | 35 | 84 100 | |
| Completely disagree | 22 | 22 | 52 900 | |
| Can not say | 2 | 1 | 2 400 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 21 | 50 500 |
| Partially agree | 50 | 52 | 125 000 | |
| Partially disagree | 24 | 19 | 45 700 | |
| Completely disagree | 6 | 5 | 12 000 | |
| Can not say | 3 | 3 | 7 200 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 20 | 48 100 |
| Partially agree | 51 | 54 | 129 800 | |
| Partially disagree | 24 | 19 | 45 700 | |
| Completely disagree | 7 | 5 | 12 000 | |
| Can not say | 3 | 3 | 7 200 | |
| I prefer well-known brands | Completely agree | 12 | 11 | 26 400 |
| Partially agree | 57 | 55 | 132 200 | |
| Partially disagree | 23 | 25 | 60 100 | |
| Completely disagree | 5 | 6 | 14 400 | |
| Can not say | 3 | 3 | 7 200 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 33 600 |
| Quite positively | 63 | 63 | 151 400 | |
| Quite negatively | 15 | 14 | 33 600 | |
| Very negative | 4 | 3 | 7 200 | |
| Can not say | 5 | 6 | 14 400 | |
| Magazines | Very positive | 14 | 13 | 31 200 |
| Quite positively | 61 | 61 | 146 600 | |
| Quite negatively | 16 | 17 | 40 900 | |
| Very negative | 4 | 4 | 9 600 | |
| Can not say | 6 | 5 | 12 000 | |
| Free and local newspapers | Very positive | 24 | 25 | 60 100 |
| Quite positively | 57 | 59 | 141 800 | |
| Quite negatively | 10 | 8 | 19 200 | |
| Very negative | 3 | 2 | 4 800 | |
| Can not say | 5 | 5 | 12 000 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 6 | 14 400 |
| Quite positively | 47 | 43 | 103 300 | |
| Quite negatively | 28 | 25 | 60 100 | |
| Very negative | 9 | 9 | 21 600 | |
| Can not say | 8 | 16 | 38 400 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 5 | 12 000 |
| Quite positively | 34 | 32 | 76 900 | |
| Quite negatively | 32 | 27 | 64 900 | |
| Very negative | 16 | 15 | 36 000 | |
| Can not say | 13 | 22 | 52 900 | |
| Blogs | Very positive | 4 | 3 | 7 200 |
| Quite positively | 27 | 19 | 45 700 | |
| Quite negatively | 28 | 25 | 60 100 | |
| Very negative | 15 | 16 | 38 400 | |
| Can not say | 27 | 38 | 91 300 | |
| Newsletters to email | Very positive | 2 | 1 | 2 400 |
| Quite positively | 18 | 17 | 40 900 | |
| Quite negatively | 34 | 36 | 86 500 | |
| Very negative | 43 | 39 | 93 700 | |
| Can not say | 3 | 6 | 14 400 | |
| Other websites | Very positive | 4 | 2 | 4 800 |
| Quite positively | 39 | 34 | 81 700 | |
| Quite negatively | 33 | 33 | 79 300 | |
| Very negative | 13 | 14 | 33 600 | |
| Can not say | 11 | 18 | 43 300 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 7 | 16 800 |
| Quite positively | 48 | 45 | 108 100 | |
| Quite negatively | 28 | 29 | 69 700 | |
| Very negative | 13 | 14 | 33 600 | |
| Can not say | 4 | 5 | 12 000 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 4 | 9 600 |
| Quite positively | 36 | 32 | 76 900 | |
| Quite negatively | 33 | 35 | 84 100 | |
| Very negative | 19 | 20 | 48 100 | |
| Can not say | 6 | 10 | 24 000 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 21 | 50 500 |
| Quite positively | 47 | 52 | 125 000 | |
| Quite negatively | 16 | 13 | 31 200 | |
| Very negative | 13 | 10 | 24 000 | |
| Can not say | 4 | 4 | 9 600 | |
| Out-of-home advertising | Very positive | 12 | 9 | 21 600 |
| Quite positively | 53 | 49 | 117 700 | |
| Quite negatively | 20 | 25 | 60 100 | |
| Very negative | 7 | 7 | 16 800 | |
| Can not say | 7 | 10 | 24 000 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 22 | 52 900 |
| Partially agree | 61 | 62 | 149 000 | |
| Partially disagree | 11 | 10 | 24 000 | |
| Completely disagree | 4 | 3 | 7 200 | |
| Can not say | 7 | 4 | 9 600 | |
| Completely agree | 17 | 20 | 48 100 | |
| Partially agree | 58 | 60 | 144 200 | |
| Partially disagree | 14 | 12 | 28 800 | |
| Completely disagree | 5 | 4 | 9 600 | |
| Can not say | 7 | 5 | 12 000 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 24 | 57 700 |
| Partially agree | 48 | 44 | 105 700 | |
| Partially disagree | 12 | 11 | 26 400 | |
| Completely disagree | 5 | 5 | 12 000 | |
| Can not say | 13 | 15 | 36 000 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 32 | 76 900 |
| Partially agree | 50 | 47 | 112 900 | |
| Partially disagree | 7 | 7 | 16 800 | |
| Completely disagree | 3 | 3 | 7 200 | |
| Can not say | 9 | 10 | 24 000 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 17 | 40 900 |
| Partially agree | 52 | 54 | 129 800 | |
| Partially disagree | 14 | 14 | 33 600 | |
| Completely disagree | 3 | 3 | 7 200 | |
| Can not say | 15 | 13 | 31 200 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 10 | 24 000 |
| Partially agree | 54 | 57 | 137 000 | |
| Partially disagree | 18 | 18 | 43 300 | |
| Completely disagree | 3 | 3 | 7 200 | |
| Can not say | 15 | 12 | 28 800 | |
| Finnish magazines are of high quality | Completely agree | 22 | 28 | 67 300 |
| Partially agree | 59 | 59 | 141 800 | |
| Partially disagree | 9 | 7 | 16 800 | |
| Completely disagree | 2 | 1 | 2 400 | |
| Can not say | 8 | 5 | 12 000 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 14 400 |
| Partially agree | 25 | 26 | 62 500 | |
| Partially disagree | 25 | 25 | 60 100 | |
| Completely disagree | 34 | 34 | 81 700 | |
| Can not say | 9 | 9 | 21 600 | |
| I read important magazines from cover to cover | Completely agree | 18 | 26 | 62 500 |
| Partially agree | 34 | 40 | 96 100 | |
| Partially disagree | 28 | 20 | 48 100 | |
| Completely disagree | 16 | 10 | 24 000 | |
| Can not say | 5 | 4 | 9 600 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 11 | 26 400 |
| Partially agree | 50 | 49 | 117 700 | |
| Partially disagree | 24 | 25 | 60 100 | |
| Completely disagree | 8 | 8 | 19 200 | |
| Can not say | 8 | 7 | 16 800 | |
| Completely agree | 10 | 12 | 28 800 | |
| Partially agree | 36 | 33 | 79 300 | |
| Partially disagree | 24 | 24 | 57 700 | |
| Completely disagree | 23 | 24 | 57 700 | |
| Can not say | 8 | 7 | 16 800 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 9 | 21 600 |
| Partially agree | 36 | 36 | 86 500 | |
| Partially disagree | 26 | 27 | 64 900 | |
| Completely disagree | 22 | 24 | 57 700 | |
| Can not say | 6 | 5 | 12 000 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 14 | 33 600 |
| Partially agree | 49 | 52 | 125 000 | |
| Partially disagree | 20 | 18 | 43 300 | |
| Completely disagree | 13 | 13 | 31 200 | |
| Can not say | 5 | 3 | 7 200 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 9 | 21 600 |
| Partially agree | 29 | 34 | 81 700 | |
| Partially disagree | 29 | 27 | 64 900 | |
| Completely disagree | 27 | 26 | 62 500 | |
| Can not say | 6 | 5 | 12 000 | |
| Completely agree | 2 | 1 | 2 400 | |
| Partially agree | 19 | 12 | 28 800 | |
| Partially disagree | 33 | 28 | 67 300 | |
| Completely disagree | 38 | 46 | 110 500 | |
| Can not say | 9 | 13 | 31 200 | |
| Completely agree | 16 | 25 | 60 100 | |
| Partially agree | 40 | 45 | 108 100 | |
| Partially disagree | 23 | 18 | 43 300 | |
| Completely disagree | 12 | 8 | 19 200 | |
| Can not say | 8 | 5 | 12 000 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 14 | 33 600 |
| Newspapers | 13 | 21 | 50 500 | |
| Magazine websites | 7 | 6 | 14 400 | |
| Newspaper websites | 8 | 6 | 14 400 | |
| Blogs | 3 | 1 | 2 400 | |
| Social media | 14 | 7 | 16 800 | |
| Other websites | 42 | 33 | 79 300 | |
| Television | 10 | 12 | 28 800 | |
| Radio | 2 | 2 | 4 800 | |
| Direct mail | 10 | 15 | 36 000 | |
| None of these | 40 | 43 | 103 300 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 19 | 45 700 |
| Newspapers | 18 | 28 | 67 300 | |
| Magazine websites | 10 | 9 | 21 600 | |
| Newspaper websites | 11 | 8 | 19 200 | |
| Blogs | 6 | 2 | 4 800 | |
| Social media | 26 | 12 | 28 800 | |
| Other websites | 49 | 37 | 88 900 | |
| Television | 17 | 20 | 48 100 | |
| Radio | 3 | 3 | 7 200 | |
| Direct mail | 36 | 47 | 112 900 | |
| None of these | 17 | 18 | 43 300 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 27 | 64 900 |
| Newspapers | 8 | 12 | 28 800 | |
| Magazine websites | 10 | 8 | 19 200 | |
| Newspaper websites | 6 | 5 | 12 000 | |
| Blogs | 8 | 4 | 9 600 | |
| Social media | 28 | 15 | 36 000 | |
| Other websites | 16 | 15 | 36 000 | |
| Television | 14 | 16 | 38 400 | |
| Radio | 2 | 2 | 4 800 | |
| Direct mail | 17 | 27 | 64 900 | |
| None of these | 45 | 43 | 103 300 | |
| Information sources, travel | Print magazines | 16 | 25 | 60 100 |
| Newspapers | 15 | 24 | 57 700 | |
| Magazine websites | 10 | 9 | 21 600 | |
| Newspaper websites | 10 | 8 | 19 200 | |
| Blogs | 11 | 6 | 14 400 | |
| Social media | 34 | 22 | 52 900 | |
| Other websites | 47 | 40 | 96 100 | |
| Television | 16 | 19 | 45 700 | |
| Radio | 3 | 2 | 4 800 | |
| Direct mail | 9 | 16 | 38 400 | |
| None of these | 27 | 30 | 72 100 | |
| Information sources, style and fashion | Print magazines | 23 | 33 | 79 300 |
| Newspapers | 13 | 22 | 52 900 | |
| Magazine websites | 13 | 12 | 28 800 | |
| Newspaper websites | 8 | 7 | 16 800 | |
| Blogs | 9 | 5 | 12 000 | |
| Social media | 34 | 19 | 45 700 | |
| Other websites | 33 | 27 | 64 900 | |
| Television | 18 | 21 | 50 500 | |
| Radio | 2 | 2 | 4 800 | |
| Direct mail | 25 | 36 | 86 500 | |
| None of these | 29 | 27 | 64 900 | |
| Information sources, building and renovating | Print magazines | 19 | 23 | 55 300 |
| Newspapers | 15 | 23 | 55 300 | |
| Magazine websites | 9 | 8 | 19 200 | |
| Newspaper websites | 8 | 7 | 16 800 | |
| Blogs | 6 | 2 | 4 800 | |
| Social media | 23 | 12 | 28 800 | |
| Other websites | 32 | 26 | 62 500 | |
| Television | 18 | 21 | 50 500 | |
| Radio | 2 | 1 | 2 400 | |
| Direct mail | 27 | 36 | 86 500 | |
| None of these | 33 | 34 | 81 700 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 46 | 110 500 |
| Newspapers | 26 | 39 | 93 700 | |
| Magazine websites | 22 | 17 | 40 900 | |
| Newspaper websites | 20 | 15 | 36 000 | |
| Blogs | 14 | 8 | 19 200 | |
| Social media | 42 | 27 | 64 900 | |
| Other websites | 33 | 25 | 60 100 | |
| Television | 28 | 34 | 81 700 | |
| Radio | 6 | 6 | 14 400 | |
| Direct mail | 27 | 39 | 93 700 | |
| None of these | 12 | 12 | 28 800 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 13 | 31 200 |
| Newspapers | 11 | 20 | 48 100 | |
| Magazine websites | 3 | 3 | 7 200 | |
| Newspaper websites | 6 | 6 | 14 400 | |
| Blogs | 1 | 1 | 2 400 | |
| Social media | 10 | 9 | 21 600 | |
| Other websites | 25 | 23 | 55 300 | |
| Television | 12 | 15 | 36 000 | |
| Radio | 2 | 2 | 4 800 | |
| Direct mail | 17 | 27 | 64 900 | |
| None of these | 52 | 42 | 100 900 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 30 | 72 100 |
| Newspapers | 16 | 22 | 52 900 | |
| Magazine websites | 11 | 10 | 24 000 | |
| Newspaper websites | 8 | 6 | 14 400 | |
| Blogs | 8 | 3 | 7 200 | |
| Social media | 28 | 14 | 33 600 | |
| Other websites | 30 | 22 | 52 900 | |
| Television | 18 | 20 | 48 100 | |
| Radio | 2 | 1 | 2 400 | |
| Direct mail | 30 | 43 | 103 300 | |
| None of these | 26 | 25 | 60 100 | |
| Information sources, saving and investing | Print magazines | 9 | 12 | 28 800 |
| Newspapers | 11 | 16 | 38 400 | |
| Magazine websites | 7 | 6 | 14 400 | |
| Newspaper websites | 10 | 7 | 16 800 | |
| Blogs | 7 | 3 | 7 200 | |
| Social media | 18 | 8 | 19 200 | |
| Other websites | 30 | 22 | 52 900 | |
| Television | 7 | 10 | 24 000 | |
| Radio | 3 | 3 | 7 200 | |
| Direct mail | 4 | 6 | 14 400 | |
| None of these | 48 | 54 | 129 800 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 22 | 52 900 |
| Newspapers | 14 | 24 | 57 700 | |
| Magazine websites | 8 | 8 | 19 200 | |
| Newspaper websites | 8 | 9 | 21 600 | |
| Blogs | 5 | 3 | 7 200 | |
| Social media | 23 | 17 | 40 900 | |
| Other websites | 38 | 33 | 79 300 | |
| Television | 12 | 15 | 36 000 | |
| Radio | 3 | 3 | 7 200 | |
| Direct mail | 16 | 24 | 57 700 | |
| None of these | 37 | 35 | 84 100 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 19 | 45 700 |
| Newspapers | 18 | 31 | 74 500 | |
| Magazine websites | 7 | 7 | 16 800 | |
| Newspaper websites | 9 | 9 | 21 600 | |
| Blogs | 5 | 2 | 4 800 | |
| Social media | 24 | 14 | 33 600 | |
| Other websites | 41 | 29 | 69 700 | |
| Television | 14 | 15 | 36 000 | |
| Radio | 2 | 2 | 4 800 | |
| Direct mail | 30 | 42 | 100 900 | |
| None of these | 29 | 29 | 69 700 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 20 | 48 100 |
| Well-being and health | 52 | 61 | 146 600 | |
| Charity work | 14 | 14 | 33 600 | |
| Self development | 32 | 24 | 57 700 | |
| Celebrities | 15 | 16 | 38 400 | |
| Fishing | 16 | 18 | 43 300 | |
| Beauty care and cosmetics | 17 | 16 | 38 400 | |
| Literature | 27 | 32 | 76 900 | |
| Domestic and foreign news | 54 | 57 | 137 000 | |
| Domestic travel | 32 | 33 | 79 300 | |
| Culture | 33 | 31 | 74 500 | |
| Crafts | 26 | 31 | 74 500 | |
| Nature and going outdoor | 53 | 54 | 129 800 | |
| Hunting | 10 | 6 | 14 400 | |
| Style and fashion | 22 | 18 | 43 300 | |
| Music and concerts | 37 | 37 | 88 900 | |
| Going on summer cottage | 30 | 35 | 84 100 | |
| Local affairs | 56 | 66 | 158 600 | |
| Computer/console/mobile playing | 17 | 8 | 19 200 | |
| Politics | 41 | 40 | 96 100 | |
| Gardening and plants | 33 | 43 | 103 300 | |
| Building and renovating | 37 | 33 | 79 300 | |
| Food and drink | 40 | 36 | 86 500 | |
| Cooking, baking, recipes | 39 | 44 | 105 700 | |
| Investment | 22 | 16 | 38 400 | |
| Decorating | 30 | 31 | 74 500 | |
| Economic and finances | 35 | 33 | 79 300 | |
| Science | 34 | 21 | 50 500 | |
| Travelling abroad | 35 | 25 | 60 100 | |
| Sports, exercising | 46 | 40 | 96 100 | |
| Sailing, boating | 10 | 7 | 16 800 | |
| Consumer electronics and information technology | 23 | 14 | 33 600 | |
| Environmental matters | 32 | 26 | 62 500 | |
| None of the above | 0 | 1 | 2 400 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 1 | 2 400 |
| Buying an apartment | 10 | 5 | 12 000 | |
| Home renovation | 29 | 25 | 60 100 | |
| Buying a car | 25 | 18 | 43 300 | |
| Buying a boat | 3 | 3 | 7 200 | |
| None of these | 50 | 60 | 144 200 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 32 | 76 900 |
| Repair and construction products | 40 | 38 | 91 300 | |
| Domestic appliances | 38 | 40 | 96 100 | |
| Electronics or IT products | 49 | 39 | 93 700 | |
| Cars | 18 | 13 | 31 200 | |
| Clothing and footwear | 82 | 81 | 194 600 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 38 | 91 300 | |
| Sports clothing, footwear or equipment | 60 | 48 | 115 300 | |
| Saving or investing products or services | 26 | 21 | 50 500 | |
| Cosmetics and beauty products | 47 | 45 | 108 100 | |
| Mobile phones | 30 | 28 | 67 300 | |
| Travels | 46 | 40 | 96 100 | |
| Products and services for health and well-being | 60 | 62 | 149 000 | |
| None of the above | 2 | 2 | 4 800 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 18 | 43 300 |
| Repair and construction products | 34 | 32 | 76 900 | |
| Domestic appliances | 19 | 16 | 38 400 | |
| Electronics or IT products | 28 | 18 | 43 300 | |
| Cars | 14 | 10 | 24 000 | |
| Clothing and footwear | 64 | 57 | 137 000 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 32 | 76 900 | |
| Sports clothing, footwear or equipment | 43 | 34 | 81 700 | |
| Saving or investing products or services | 21 | 16 | 38 400 | |
| Cosmetics and beauty products | 38 | 35 | 84 100 | |
| Mobile phones | 16 | 13 | 31 200 | |
| Travels | 44 | 39 | 93 700 | |
| Products and services for health and well-being | 48 | 49 | 117 700 | |
| None of the above | 7 | 8 | 19 200 | |
| Will consider switching over the next 12 months | Bank | 7 | 6 | 14 400 |
| Insurance company | 10 | 7 | 16 800 | |
| electric company | 20 | 19 | 45 700 | |
| Internet Connection | 9 | 7 | 16 800 | |
| Phone-subscription | 13 | 10 | 24 000 | |
| None of the above | 46 | 50 | 120 200 | |
| Can not say | 19 | 20 | 48 100 | |
| Uses of extra money | Magazines, books, movies | 17 | 16 | 38 400 |
| Eating, drinking, partying in a restaurant | 34 | 21 | 50 500 | |
| Exercise hobbies and equipment | 27 | 21 | 50 500 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 36 | 86 500 | |
| Renovation, decoration | 24 | 24 | 57 700 | |
| Health services and one's own well-being | 22 | 30 | 72 100 | |
| Travelling | 42 | 39 | 93 700 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 8 | 19 200 | |
| Clothes, shoes and bags | 23 | 17 | 40 900 | |
| Home services (cleaning and other housekeeping services) | 6 | 10 | 24 000 | |
| Car, boat, motorcycle | 12 | 9 | 21 600 | |
| Cosmetics and beauty care | 11 | 8 | 19 200 | |
| Saving, investing | 46 | 41 | 98 500 | |
| Other | 8 | 9 | 21 600 | |
| There is no extra money after mandatory expenses | 7 | 8 | 19 200 | |
| Can not say | 3 | 3 | 7 200 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- A-lehdet Oy
- Risto Rytin tie 33
- 00081 Helsinki
- yritysasiakkaat@a-lehdet.fi
- www.a-lehdet.fi
- Mediamyynti A-lehdet
- yritysasiakkaat@a-lehdet.fi
Media
Publisher
- A-lehdet Oy
Publisher
- A-lehdet Oy
Vastaava päätoimittaja
- Iina Artima-Kyrki
Päätoimittaja
- Ville Pernaa
Address
- Risto Rytin tie 33
- Helsinki
Phone
- 759 61
- apu@a-lehdet.fi