Anna
Anna is Finland’s largest weekly magazine for women. High quality content offers advertisers with various opportunities to reach their ideal target group through a print magazine issued 49 times per year, an active online service, as well as, several social media channels. Readers of Anna enjoy content that benefits them – especially stories focused on health and well-being, fashion, beauty, food and travel.
Issues per year
48 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2024 | 13.12.2023 | 15.12.2023 | Lightly towards the new year! Easy weight management and healthy food. |
| 2 | 10.1.2024 | 20.12.2023 | 22.12.2023 | Hair trends in 2024 and the best new products for hair care. |
| 3 | 17.1.2024 | 29.12.2023 | 3.1.2024 | Glow for winter skin: gentle and effective skincare. Relief from intimate problems. |
| 4 | 24.1.2024 | 8.1.2024 | 10.1.2024 | Baking extra: pies and other savoury dishes. Menopause as the health theme. |
| 5 | 31.1.2024 | 15.1.2024 | 17.1.2024 | Food trends from around the world: spicy Asian flavours. Jewels of market fashion. |
| 6 | 7.2.2024 | 22.1.2024 | 24.1.2024 | The interior design issue turns the gaze towards spring: the new patterns of interior textiles. Mascaras tested by beauty experts. |
| 7 | 14.2.2024 | 29.1.2024 | 31.1.2024 | Dreaming of an active holiday? Inspiring ideas for planning travels. Must-reads for the spring. |
| 8 | 21.2.2024 | 5.2.2024 | 7.2.2024 | Big spring fashion issue. Awesome accessories. Day creams with SPF as the beauty theme. |
| 9 | 28.2.2024 | 12.2.2024 | 14.2.2024 | Get rid of stomach problems. Must-have body care products as the beauty theme. |
| 10 | 6.3.2024 | 19.2.2024 | 21.2.2024 | The great jacket competition. The best spring jackets for every body type. Hair extra: spring hair colour trends & best tips and care products for home dyeing. |
| 11 | 13.3.2024 | 26.2.2024 | 28.2.2024 | Baking extra. Treats for the Easter coffee table. The best of market cosmetics. |
| 12 | 20.3.2024 | 4.3.2024 | 6.3.2024 | A fresh Easter menu and the best wines. Green plants as the interior design theme. |
| 13 - 14 | 27.3.2024 | 11.3.2024 | 13.3.2024 | An extensive Easter double issue. A quick getaway by boat. Oral health as the health theme. |
| 15 | 10.4.2024 | 21.3.2024 | 25.3.2024 | Rise and shine and go out for a run. Comfy outdoor clothing and equipment. Testing pharmacy cosmetics. |
| 16 | 17.4.2024 | 28.3.2024 | 3.4.2024 | Spice up the kitchen: decor and appliances. Tips for cheap everyday meals. |
| 17 | 24.4.2024 | 8.4.2024 | 10.4.2024 | Accessories and jewellery as the fashion theme. Sparkling wines for the spring festivities. |
| 18 | 30.4.2024 | 11.4.2024 | 15.4.2024 | Spring beauty extra. Testing self-tanners. Tempting new fragrances. |
| 19 | 8.5.2024 | 19.4.2024 | 23.4.2024 | Savoury and sweet treats for the spring and summer festivities. Courtyards and balconies as the interior design theme. |
| 20 | 15.5.2024 | 25.4.2024 | 29.4.2024 | A magnificent summer fashion issue. The most beautiful summer dresses and accessories. Sunscreens as the beauty theme. |
| 21 | 22.5.2024 | 3.5.2024 | 7.5.2024 | Becoming middle-aged as the health theme: monitoring health values and updating lifestyles. |
| 22 | 29.5.2024 | 13.5.2024 | 15.5.2024 | Swimwear for every body type. Testing exfoliating creams. |
| 23 | 5.6.2024 | 20.5.2024 | 22.5.2024 | New ideas for domestic travel. Abdominal well-being as the health theme. |
| 24 | 12.6.2024 | 27.5.2024 | 29.5.2024 | Reading extra: new books and editors’ choices for the summer. Decorating ideas for summer homes. |
| 25 - 26 | 19.6.2024 | 3.6.2024 | 5.6.2024 | Midsummer double issue: a festive menu and the best drinks for the start of the summer. |
| 27 | 3.7.2024 | 14.6.2024 | 18.6.2024 | Holidaymakers’ beauty products: hair and skin care. The series ‘Summer home of the week’ begins. |
| 28 | 10.7.2024 | 24.6.2024 | 26.6.2024 | Food week for cottage: easy, hassle-free and inexpensive summer food. Wellness and care of the feet. |
| 29 | 17.7.2024 | 1.7.2024 | 3.7.2024 | Summer baking extra: sweet and packed with berries. |
| 30 | 24.7.2024 | 8.7.2024 | 10.7.2024 | Easy catering for a yard or cottage party in late summer. Testing moisturising shampoos. |
| 31 | 31.7.2024 | 15.7.2024 | 17.7.2024 | Liver spots and other skin pigment disorders: how to treat. Eye wellness as the health theme. |
| 32 | 7.8.2024 | 22.7.2024 | 24.7.2024 | Back to everyday life. Cheap everyday food and a quick update of the wardrobe. Get rid of swelling. |
| 33 | 14.8.2024 | 29.7.2024 | 31.7.2024 | Hair extra: hair wellness and intensive treatments. |
| 34 | 21.8.2024 | 5.8.2024 | 7.8.2024 | Wellness extra: recovery and preventing stress. Mild exercise. |
| 35 | 28.8.2024 | 12.8.2024 | 14.8.2024 | Amazing autumn fashion. Anna’s super popular jacket competition and the most stylish accessories. |
| 36 | 4.9.2024 | 19.8.2024 | 21.8.2024 | Harvest season in full swing: autumn’s inspiring food issue and wine tips. |
| 37 | 11.9.2024 | 26.8.2024 | 28.8.2024 | Inspiring interior design issue: trends and events. Moisturising serums as the beauty theme. |
| 38 | 18.9.2024 | 2.9.2024 | 4.9.2024 | Travel theme: culture on a city break. Abdominal well-being as the health theme. |
| 39 | 25.9.2024 | 9.9.2024 | 11.9.2024 | Book issue: reading experiences for the autumn. Easy but inventive weekend food. |
| 40 | 2.10.2024 | 16.9.2024 | 18.9.2024 | Pink ribbon issue: peer support for breast cancer. Testing night creams. |
| 41 | 9.10.2024 | 23.9.2024 | 25.9.2024 | More organised home: storage solutions as the interior design theme. The best of natural cosmetics. |
| 42 | 16.10.2024 | 30.9.2024 | 2.10.2024 | Autumn’s great beauty extra: colour cosmetics and mascaras. Amazing transformations. |
| 43 | 23.10.2024 | 7.10.2024 | 9.10.2024 | Food issue. Pastas and risotto. Autumn’s red wines. |
| 44 | 30.10.2024 | 14.10.2024 | 16.10.2024 | Stylishly revamped Anna! Expert guidance for updating your wardrobe. Jewels of pharmacy cosmetics. |
| 45 | 6.11.2024 | 21.10.2024 | 23.10.2024 | Puffy coats are in. Anna’s winter coat competition: vote for your favourite. Light in the dark: home lighting as the interior design theme. Treating intimate problems. |
| 46 | 13.11.2024 | 28.10.2024 | 30.10.2024 | Sleep and relaxation are the wellness themes. Simple meals in an oven tray. |
| 47 | 20.11.2024 | 4.11.2024 | 6.11.2024 | Christmas party extra: festive clothing and makeup. Lovely new fragrances. |
| 48 | 27.11.2024 | 11.11.2024 | 13.11.2024 | Anna’s jury selected the best cosmetic products of the year. Baking Christmas treats. |
| 49 | 4.12.2024 | 18.11.2024 | 20.11.2024 | An extensive Christmas food extra. The best wines for the Christmas table. |
| 50 | 11.12.2024 | 22.11.2024 | 26.11.2024 | Book gifts for Christmas. Inspiration for Christmas decorations. |
| 51 - 52 | 18.12.2024 | 29.11.2024 | 3.12.2024 | A festive Christmas double issue. New Year’s menu and drinks. A trend review for 2025. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 2.1.2025 | 10.12.2024 | 13.12.2024 | Lighter Meals in the Kitchen: Eye cream reviews. Integrating weight management into daily life. |
| 2 | 9.1.2025 | 13.12.2024 | 18.12.2024 | Gentle Exercise and the Importance of Recovery. Targeted products for winter skin. |
| 3 | 16.1.2025 | 23.12.2024 | 31.12.2024 | Hair Theme: Hairstyles, cuts, colors, and the best styling products. Tips to quit smoking. |
| 4 | 23.1.2025 | 3.1.2025 | 9.1.2025 | Dream Travel Destinations. Inspiration for workwear. Health theme: Gut wellness. |
| 5 | 30.1.2025 | 13.1.2025 | 16.1.2025 | Book Theme: Recommendations from book lovers. Best in pharmacy cosmetics. Relief for a stuffy nose. |
| 6 | 6.2.2025 | 20.1.2025 | 23.1.2025 | Home Décor Edition: Refresh your living room. Lovely lingerie for every occasion. Relief for menopause symptoms. |
| 7 | 13.2.2025 | 27.1.2025 | 30.1.2025 | Get Your Finances in Shape - Special. Setting your finances in order. Health theme: Asthma treatment. |
| 8 | 20.2.2025 | 3.2.2025 | 6.2.2025 | The Big Spring Fashion Issue. Spring forward with fresh patterns and accessories. New mascara reviews. |
| 9 | 27.2.2025 | 10.2.2025 | 13.2.2025 | Baking Special: Savory and sweet treats. Gentle body care. Unspoken intimate issues. |
| 10 | 6.3.2025 | 17.2.2025 | 20.2.2025 | Spring Jacket Contest: Vote for your favorite. Let's take care of oral health. |
| 11 | 13.3.2025 | 24.2.2025 | 27.2.2025 | Best Finds in Drugstore Cosmetics. Health theme: Back care. |
| 12 | 20.3.2025 | 3.3.2025 | 6.3.2025 | Decorating with Greenery. Day creams with SPF reviews. |
| 13 | 27.3.2025 | 10.3.2025 | 13.3.2025 | Working Remotely Abroad? Work & finance theme. Hormonal balance restoration. |
| 14 | 3.4.2025 | 17.3.2025 | 20.3.2025 | Discover Your Best Self Issue: Fashion & beauty. Wellness from restorative exercise. |
| 15 | 10.4.2025 | 24.3.2025 | 27.3.2025 | Easter Celebration Table and Wine Pairing Tips. Is your insurance up to date? Bone health. |
| 16 - 17 | 16.4.2025 | 28.3.2025 | 2.4.2025 | Easter Double Issue. Fashion theme: Lingerie and nightwear. |
| 18 | 30.4.2025 | 9.4.2025 | 14.4.2025 | Charming Beauty Issue. New fragrances, trends & foot care for summer. |
| 19 | 8.5.2025 | 16.4.2025 | 23.4.2025 | Patio and Balcony Makeover: Summer-ready with easy and affordable tips. Joint health. |
| 20 | 15.5.2025 | 25.4.2025 | 30.4.2025 | Inspiring Summer Fashion Issue. Vote for the most beautiful summer dress. Beauty theme: Sunscreens. |
| 21 | 22.5.2025 | 5.5.2025 | 8.5.2025 | Graduation Celebration Table: Savory and sweet delights. Beauty mask reviews. |
| 22 | 28.5.2025 | 9.5.2025 | 14.5.2025 | Swimsuits for Every Taste and Shape. The best spa vacations. Exfoliator reviews. |
| 23 | 5.6.2025 | 16.5.2025 | 21.5.2025 | Let's Go on a Trip. Baltic Sea nature and cultural destinations. |
| 24 | 12.6.2025 | 23.5.2025 | 28.5.2025 | Enjoy Outdoor Dining. Decorating the summer kitchen. Top book picks for summer. |
| 25 - 26 | 18.6.2025 | 30.5.2025 | 4.6.2025 | Midsummer Double Issue: New ideas for grilling & drink recommendations. Second round - Love special. Sexual health. |
| 27 | 3.7.2025 | 13.6.2025 | 18.6.2025 | Time for Berry Pastries. Maintain your hydration balance. |
| 28 | 10.7.2025 | 23.6.2025 | 26.6.2025 | Pampering in the Sauna. Easy and affordable cottage cosmetics. |
| 29 | 17.7.2025 | 30.6.2025 | 3.7.2025 | Treatment for Intimate Issues: Restore mucosal health. |
| 30 | 24.7.2025 | 7.7.2025 | 10.7.2025 | Dry Shampoo Reviews. How to reduce bloating. |
| 31 | 31.7.2025 | 14.7.2025 | 17.7.2025 | Pamper Your Hair After Summer: Best shampoo and care products. |
| 32 | 7.8.2025 | 21.7.2025 | 24.7.2025 | Back to Daily Life: Workwear & skincare updates. Health theme: Good and bad stress. |
| 33 - 34 | 14.8.2025 | 28.7.2025 | 31.7.2025 | Fashion and Style Double Issue: Everything about fall fashion. Vote for the best fall jacket - contest. |
| 35 | 28.8.2025 | 11.8.2025 | 14.8.2025 | City Breaks. Gut wellness while traveling. |
| 36 | 4.9.2025 | 18.8.2025 | 21.8.2025 | Autumn Harvest Food Theme. Cultural experiences & book recommendations. Choose stylish eyeglass frames. |
| 37 | 11.9.2025 | 25.8.2025 | 28.8.2025 | Big Autumn Interior Special. Tips and trends from Habitare. |
| 38 | 18.9.2025 | 1.9.2025 | 4.9.2025 | Current Hair Trends. Scalp care. |
| 39 | 25.9.2025 | 8.9.2025 | 11.9.2025 | Finance Theme: Could I become a fund saver? How to ease and prevent the flu. |
| 40 | 2.10.2025 | 15.9.2025 | 18.9.2025 | Time for Roosa nauha: Latest information on breast cancer treatment. The power of personal stories. |
| 41 | 9.10.2025 | 22.9.2025 | 25.9.2025 | Need a Mini-Break? Local Travel Experiences. Handy travel cosmetics. |
| 42 | 16.10.2025 | 29.9.2025 | 2.10.2025 | Kitchen Special: Tools and décor ideas for a functional home. Beauty theme: Night creams. |
| 43 | 23.10.2025 | 6.10.2025 | 9.10.2025 | All About Good Sleep: Expert tips and tools. Is dream interpretation useful? Hand cream reviews. |
| 44 | 30.10.2025 | 13.10.2025 | 16.10.2025 | Time for Pampering. Natural cosmetics and gentle exercise ideas. |
| 45 | 6.11.2025 | 20.10.2025 | 23.10.2025 | Finland at Its Finest: Fashion & design from Finland. Health theme: Cholesterol. |
| 46 | 13.11.2025 | 27.10.2025 | 30.10.2025 | Charming New Fragrances. Health theme: Resilience. |
| 47 | 20.11.2025 | 3.11.2025 | 6.11.2025 | Best Party Dishes for the Holiday Season. Fashion theme: Party attire. |
| 48 | 27.11.2025 | 10.11.2025 | 13.11.2025 | Anna's Expert Panel Picks: The best beauty products of the year. |
| 49 | 4.12.2025 | 17.11.2025 | 20.11.2025 | Christmas Baking Special & Book Recommendations for Gift Giving. |
| 50 | 11.12.2025 | 24.11.2025 | 27.11.2025 | Christmas Food Extra with Wine Pairings. The most Beautiful table-setting ideas for the holiday table. |
| 51 - 52 | 18.12.2025 | 1.12.2025 | 4.12.2025 | Cozy Christmas Double Issue & Look to the Future: Predicting the trends of 2026. New Year's party drinks. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460 x 297 mm | 5 mm | 12 590 € |
| 2/1 landscape | 1. Spread | 460 x 297 mm | 5 mm | 13 850 € |
| 2/1 landscape | Second spread | 460 x 297 mm | 5 mm | 13 850 € |
| 1/1 portrait | Not specified | 230 x 297 mm | 5 mm | 6 990 € |
| 1/1 portrait | 2. Cover | 230 x 297 mm | 5 mm | 7 690 € |
| 1/1 portrait | 3. Cover | 230 x 297 mm | 5 mm | 7 690 € |
| 1/1 takakansi portrait | Back cover | 230 x 267 mm | 5 mm | 7 690 € |
| 1/2 portrait | Not specified | 111 x 297 mm | 5 mm | 4 760 € |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 4 760 € |
| 1/4 portrait | Not specified | 61 x 297 mm | 5 mm | 3 500 € |
| 1/4 landscape | Not specified | 230 x 70 mm | 5 mm | 3 500 € |
| 1/4 square | Not specified | 111 x 146 mm | 5 mm | 3 500 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
yrityksille.otavamedia.fi/tekniset tiedot ja hinnat
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 460 x 297 mm | 5 mm | 12 590 € |
| 2/1 landscape | 1. Spread | 460 x 297 mm | 5 mm | 13 850 € |
| 2/1 landscape | Second spread | 460 x 297 mm | 5 mm | 13 850 € |
| 1/1 portrait | Not specified | 230 x 297 mm | 5 mm | 6 990 € |
| 1/1 portrait | 2. Cover | 230 x 297 mm | 5 mm | 7 690 € |
| 1/1 portrait | 3. Cover | 230 x 297 mm | 5 mm | 7 690 € |
| 1/1 takakansi portrait | Back cover | 230 x 267 mm | 5 mm | 7 690 € |
| 1/2 portrait | Not specified | 111 x 297 mm | 5 mm | 4 760 € |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 4 760 € |
| 1/4 portrait | Not specified | 61 x 297 mm | 5 mm | 3 500 € |
| 1/4 landscape | Not specified | 230 x 70 mm | 5 mm | 3 500 € |
| 1/4 square | Not specified | 111 x 146 mm | 5 mm | 3 500 € | *) size without marginal Prices valid until 31.12.2025 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
ICC profile
Technical information
yrityksille.otavamedia.fi/tekniset tiedot ja hinnat
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 14 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980×400 px | 30 € / CPM (Cost per thousand) | |
| Desktop | 980×120 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×250 px | 8 € / CPM (Cost per thousand) | |
| Desktop | 300×500 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 300×750 px | 16 € / CPM (Cost per thousand) | |
| Desktop | 468×400 px | 10 € / CPM (Cost per thousand) | |
| Desktop | 560×400 px | 14 € / CPM (Cost per thousand) | |
| Desktop | 160×600 px | 8 € / CPM (Cost per thousand) | |
| Desktop | px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×300 px | 18 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 300×150 px | 14 € / CPM (Cost per thousand) | |
| Mobile | px | 18 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 40 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
129 100
Total reach
578 200
How many times read
1,9
Minutes of reading
58 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 87 | 112 300 |
| Men | 49 | 13 | 16 800 | |
| Native language | Finnish | 95 | 98 | 126 500 |
| Swedish | 5 | 2 | 2 600 | |
| Age | 15-24 y | 13 | 4 | 5 200 |
| 25-34 y | 14 | 3 | 3 900 | |
| 35-44 y | 14 | 6 | 7 700 | |
| 45-54 y | 14 | 14 | 18 100 | |
| 55-64 y | 16 | 19 | 24 500 | |
| 65+ y | 30 | 54 | 69 700 | |
| Gender + age | Female 15-29 years | 10 | 4 | 5 200 |
| Female 30-49 years | 14 | 13 | 16 800 | |
| Female 50+ years | 28 | 69 | 89 100 | |
| Male 15-29 years | 10 | 1 | 1 300 | |
| Male 30-49 years | 15 | 1 | 1 300 | |
| Male 50+ years | 24 | 11 | 14 200 | |
| Household position | Lives at home with parents | 7 | 2 | 2 600 |
| Lives alone | 29 | 30 | 38 700 | |
| Lives with spouse | 36 | 47 | 60 700 | |
| Lives with spouse and children | 24 | 16 | 20 700 | |
| Single parent | 3 | 3 | 3 900 | |
| Other | 3 | 2 | 2 600 | |
| Grandchildren under 18 years of age | Yes | 20 | 32 | 41 300 |
| No | 39 | 55 | 71 000 | |
| No answer (under 45 year olds) | 41 | 13 | 16 800 | |
| Education | Elementary school | 5 | 8 | 10 300 |
| Secondary school | 6 | 9 | 11 600 | |
| Vocational | 28 | 25 | 32 300 | |
| High school | 14 | 10 | 12 900 | |
| University of Applied Sciences | 20 | 17 | 21 900 | |
| University | 26 | 29 | 37 400 | |
| Something else | 2 | 2 | 2 600 | |
| Decision-maker in grocery purchases | Yes | 93 | 96 | 123 900 |
| No | 7 | 4 | 5 200 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 68 | 84 | 108 400 |
| No | 32 | 16 | 20 700 | |
| Size of the household | 1 pers | 29 | 30 | 38 700 |
| 2 pers | 38 | 50 | 64 600 | |
| 3 pers | 14 | 10 | 12 900 | |
| 4 pers | 12 | 7 | 9 000 | |
| 5+ pers | 7 | 3 | 3 900 | |
| Household income (gross) | Below 20 000 € /y | 11 | 5 | 6 500 |
| 20 000 - 35 000 € /y | 18 | 24 | 31 000 | |
| 35 001 - 50 000 € /y | 19 | 21 | 27 100 | |
| 50 001 - 85 000 € /y | 21 | 21 | 27 100 | |
| 85 001 - 100 000 € /y | 8 | 9 | 11 600 | |
| Over 100 000 € /y | 10 | 9 | 11 600 | |
| Dont want to tell | 5 | 8 | 10 300 | |
| Cant say / No answer | 8 | 4 | 5 200 | |
| Family with kids | Yes | 32 | 21 | 27 100 |
| No | 68 | 79 | 102 000 | |
| 13 | 10 | 12 900 | ||
| 13 | 8 | 10 300 | ||
| 5 | 2 | 2 600 | ||
| 1 | 0 | 0 | ||
| 1 | 0 | 0 | ||
| 68 | 79 | 102 000 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 14 | 18 100 |
| Dog | 26 | 23 | 29 700 | |
| Some other pet | 5 | 4 | 5 200 | |
| No pets | 60 | 66 | 85 200 | |
| Health services used in the household | Public health services | 85 | 89 | 114 900 |
| Employer - funded health care services | 50 | 37 | 47 800 | |
| Private, self-funded healthcare services | 38 | 49 | 63 300 | |
| Private health insurance services | 24 | 18 | 23 200 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 28 | 36 100 |
| Row house or semi-detached house | 15 | 18 | 23 200 | |
| Detached house | 47 | 49 | 63 300 | |
| Farm | 5 | 4 | 5 200 | |
| Something else | 1 | 2 | 2 600 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 86 | 111 000 |
| Rented residence | 19 | 10 | 12 900 | |
| Right of residence apartment | 2 | 3 | 3 900 | |
| Something else | 1 | 1 | 1 300 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 45 | 58 100 |
| No | 58 | 54 | 69 700 | |
| Can not say | 1 | 1 | 1 300 | |
| Number of cars in household | One car | 46 | 51 | 65 800 |
| Two cars | 31 | 31 | 40 000 | |
| Three or more cars | 10 | 6 | 7 700 | |
| No car | 14 | 13 | 16 800 | |
| Type of car, if buying now | New | 21 | 27 | 34 900 |
| Used | 68 | 58 | 74 900 | |
| Company car | 4 | 2 | 2 600 | |
| Leasing (personal) | 8 | 7 | 9 000 | |
| Shared car | 3 | 2 | 2 600 | |
| Doesn't use a car | 9 | 12 | 15 500 | |
| Can not say | 5 | 6 | 7 700 | |
| Advertising ban at the door / mailbox | Yes | 26 | 20 | 25 800 |
| No | 74 | 80 | 103 300 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 6 | 7 700 |
| No | 76 | 88 | 113 600 | |
| Can not say | 5 | 6 | 7 700 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 24 | 31 000 |
| Turku or Tampere | 8 | 9 | 11 600 | |
| Oulu | 4 | 4 | 5 200 | |
| 70 000 - 150 000 inhabitants town | 13 | 12 | 15 500 | |
| Urban municipality | 27 | 23 | 29 700 | |
| Conurbation | 15 | 15 | 19 400 | |
| Countryside | 13 | 13 | 16 800 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 31 | 40 000 |
| 5-6 days a week | 4 | 7 | 9 000 | |
| 1-4 days a week | 25 | 43 | 55 500 | |
| Monthly | 24 | 14 | 18 100 | |
| Rarely | 24 | 5 | 6 500 | |
| Never | 8 | 1 | 1 300 | |
| Can not say | 1 | 1 | 1 300 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 20 | 25 800 |
| 5-6 days a week | 6 | 4 | 5 200 | |
| 1-4 days a week | 19 | 23 | 29 700 | |
| Monthly | 15 | 13 | 16 800 | |
| Rarely | 23 | 19 | 24 500 | |
| Never | 14 | 19 | 24 500 | |
| Can not say | 1 | 2 | 2 600 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 54 | 69 700 |
| 5-6 days a week | 4 | 6 | 7 700 | |
| 1-4 days a week | 23 | 21 | 27 100 | |
| Monthly | 14 | 7 | 9 000 | |
| Rarely | 23 | 9 | 11 600 | |
| Never | 8 | 3 | 3 900 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 54 | 69 700 |
| 5-6 days a week | 10 | 7 | 9 000 | |
| 1-4 days a week | 16 | 16 | 20 700 | |
| Monthly | 6 | 6 | 7 700 | |
| Rarely | 9 | 7 | 9 000 | |
| Never | 6 | 11 | 14 200 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 5 | 6 500 |
| 5-6 days a week | 4 | 5 | 6 500 | |
| 1-4 days a week | 42 | 54 | 69 700 | |
| Monthly | 18 | 15 | 19 400 | |
| Rarely | 22 | 16 | 20 700 | |
| Never | 9 | 5 | 6 500 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 16 | 19 | 24 500 |
| 5-6 days a week | 10 | 10 | 12 900 | |
| 1-4 days a week | 30 | 27 | 34 900 | |
| Monthly | 23 | 20 | 25 800 | |
| Rarely | 14 | 14 | 18 100 | |
| Never | 6 | 9 | 11 600 | |
| Can not say | 1 | 1 | 1 300 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 11 | 14 200 |
| 5-6 days a week | 10 | 7 | 9 000 | |
| 1-4 days a week | 22 | 16 | 20 700 | |
| Monthly | 10 | 8 | 10 300 | |
| Rarely | 12 | 13 | 16 800 | |
| Never | 30 | 45 | 58 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 67 | 86 500 |
| 5-6 days a week | 10 | 8 | 10 300 | |
| 1-4 days a week | 20 | 13 | 16 800 | |
| Monthly | 12 | 6 | 7 700 | |
| Rarely | 11 | 4 | 5 200 | |
| Never | 3 | 1 | 1 300 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 48 | 62 000 |
| 5-6 days a week | 12 | 14 | 18 100 | |
| 1-4 days a week | 23 | 17 | 21 900 | |
| Monthly | 12 | 8 | 10 300 | |
| Rarely | 13 | 8 | 10 300 | |
| Never | 6 | 4 | 5 200 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 31 | 40 000 |
| 5-6 days a week | 7 | 9 | 11 600 | |
| 1-4 days a week | 16 | 17 | 21 900 | |
| Monthly | 13 | 10 | 12 900 | |
| Rarely | 26 | 21 | 27 100 | |
| Never | 16 | 11 | 14 200 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 17 | 21 900 |
| 5-6 days a week | 9 | 7 | 9 000 | |
| 1-4 days a week | 22 | 22 | 28 400 | |
| Monthly | 14 | 10 | 12 900 | |
| Rarely | 22 | 22 | 28 400 | |
| Never | 16 | 23 | 29 700 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 5 | 2 | 2 600 |
| 5-6 days a week | 3 | 2 | 2 600 | |
| 1-4 days a week | 10 | 6 | 7 700 | |
| Monthly | 14 | 11 | 14 200 | |
| Rarely | 29 | 29 | 37 400 | |
| Never | 38 | 48 | 62 000 | |
| Can not say | 2 | 3 | 3 900 | |
| User frequency and following: Social media | Daily | 59 | 55 | 71 000 |
| 5-6 days a week | 7 | 7 | 9 000 | |
| 1-4 days a week | 7 | 5 | 6 500 | |
| Monthly | 3 | 3 | 3 900 | |
| Rarely | 6 | 6 | 7 700 | |
| Never | 17 | 25 | 32 300 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 8 | 10 300 |
| 5-6 days a week | 6 | 3 | 3 900 | |
| 1-4 days a week | 12 | 8 | 10 300 | |
| Monthly | 8 | 7 | 9 000 | |
| Rarely | 21 | 21 | 27 100 | |
| Never | 40 | 54 | 69 700 | |
| Can not say | 1 | 1 | 1 300 | |
| User frequency: Instant messaging | Daily | 69 | 61 | 78 800 |
| 5-6 days a week | 10 | 12 | 15 500 | |
| 1-4 days a week | 9 | 8 | 10 300 | |
| Monthly | 3 | 4 | 5 200 | |
| Rarely | 3 | 4 | 5 200 | |
| Never | 6 | 11 | 14 200 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 30 | 38 700 | |
| 5-6 days a week | 6 | 9 | 11 600 | |
| 1-4 days a week | 14 | 15 | 19 400 | |
| Monthly | 22 | 17 | 21 900 | |
| Rarely | 35 | 26 | 33 600 | |
| Never | 7 | 4 | 5 200 | |
| Can not say | 0 | 1 | 1 300 | |
| Daily | 3 | 3 | 3 900 | |
| 5-6 days a week | 2 | 2 | 2 600 | |
| 1-4 days a week | 4 | 3 | 3 900 | |
| Monthly | 7 | 5 | 6 500 | |
| Rarely | 30 | 24 | 31 000 | |
| Never | 53 | 63 | 81 300 | |
| Can not say | 1 | 1 | 1 300 | |
| Daily | 6 | 5 | 6 500 | |
| 5-6 days a week | 3 | 3 | 3 900 | |
| 1-4 days a week | 5 | 4 | 5 200 | |
| Monthly | 8 | 7 | 9 000 | |
| Rarely | 23 | 20 | 25 800 | |
| Never | 55 | 60 | 77 500 | |
| Can not say | 1 | 1 | 1 300 | |
| Daily | 19 | 6 | 7 700 | |
| 5-6 days a week | 9 | 5 | 6 500 | |
| 1-4 days a week | 23 | 18 | 23 200 | |
| Monthly | 22 | 20 | 25 800 | |
| Rarely | 18 | 29 | 37 400 | |
| Never | 10 | 22 | 28 400 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 4 | 5 200 | |
| 5-6 days a week | 2 | 1 | 1 300 | |
| 1-4 days a week | 7 | 5 | 6 500 | |
| Monthly | 7 | 5 | 6 500 | |
| Rarely | 12 | 9 | 11 600 | |
| Never | 61 | 63 | 81 300 | |
| Cant say / No answer | 7 | 12 | 15 500 | |
| Daily | 41 | 47 | 60 700 | |
| 5-6 days a week | 8 | 8 | 10 300 | |
| 1-4 days a week | 10 | 6 | 7 700 | |
| Monthly | 6 | 4 | 5 200 | |
| Rarely | 8 | 5 | 6 500 | |
| Never | 22 | 21 | 27 100 | |
| Cant say / No answer | 4 | 9 | 11 600 | |
| Daily | 31 | 27 | 34 900 | |
| 5-6 days a week | 6 | 5 | 6 500 | |
| 1-4 days a week | 9 | 8 | 10 300 | |
| Monthly | 5 | 5 | 6 500 | |
| Rarely | 10 | 12 | 15 500 | |
| Never | 34 | 36 | 46 500 | |
| Cant say / No answer | 5 | 9 | 11 600 | |
| Daily | 14 | 6 | 7 700 | |
| 5-6 days a week | 2 | 0 | 0 | |
| 1-4 days a week | 3 | 1 | 1 300 | |
| Monthly | 2 | 2 | 2 600 | |
| Rarely | 5 | 4 | 5 200 | |
| Never | 69 | 77 | 99 400 | |
| Cant say / No answer | 5 | 10 | 12 900 | |
| Daily | 6 | 3 | 3 900 | |
| 5-6 days a week | 2 | 1 | 1 300 | |
| 1-4 days a week | 5 | 4 | 5 200 | |
| Monthly | 5 | 3 | 3 900 | |
| Rarely | 12 | 10 | 12 900 | |
| Never | 65 | 70 | 90 400 | |
| Cant say / No answer | 5 | 9 | 11 600 | |
| Daily | 10 | 4 | 5 200 | |
| 5-6 days a week | 3 | 1 | 1 300 | |
| 1-4 days a week | 4 | 3 | 3 900 | |
| Monthly | 3 | 2 | 2 600 | |
| Rarely | 9 | 8 | 10 300 | |
| Never | 68 | 73 | 94 200 | |
| Cant say / No answer | 5 | 9 | 11 600 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 14 | 18 100 |
| Partially agree | 44 | 45 | 58 100 | |
| Partially disagree | 31 | 29 | 37 400 | |
| Completely disagree | 10 | 11 | 14 200 | |
| Can not say | 2 | 1 | 1 300 | |
| I prefer domestic products | Completely agree | 32 | 40 | 51 600 |
| Partially agree | 55 | 53 | 68 400 | |
| Partially disagree | 10 | 7 | 9 000 | |
| Completely disagree | 1 | 1 | 1 300 | |
| Can not say | 1 | 1 | 1 300 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 23 | 29 700 |
| Partially agree | 55 | 62 | 80 000 | |
| Partially disagree | 19 | 10 | 12 900 | |
| Completely disagree | 4 | 2 | 2 600 | |
| Can not say | 3 | 3 | 3 900 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 21 | 27 100 |
| Partially agree | 57 | 61 | 78 800 | |
| Partially disagree | 17 | 15 | 19 400 | |
| Completely disagree | 2 | 1 | 1 300 | |
| Can not say | 2 | 1 | 1 300 | |
| I usually choose the cheapest option | Completely agree | 12 | 11 | 14 200 |
| Partially agree | 47 | 46 | 59 400 | |
| Partially disagree | 34 | 34 | 43 900 | |
| Completely disagree | 6 | 8 | 10 300 | |
| Can not say | 1 | 1 | 1 300 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 34 | 43 900 |
| Partially agree | 51 | 53 | 68 400 | |
| Partially disagree | 9 | 9 | 11 600 | |
| Completely disagree | 2 | 3 | 3 900 | |
| Can not say | 1 | 0 | 0 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 6 | 7 700 |
| Partially agree | 25 | 21 | 27 100 | |
| Partially disagree | 38 | 38 | 49 100 | |
| Completely disagree | 24 | 28 | 36 100 | |
| Can not say | 7 | 7 | 9 000 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 6 500 |
| Partially agree | 35 | 37 | 47 800 | |
| Partially disagree | 46 | 45 | 58 100 | |
| Completely disagree | 11 | 11 | 14 200 | |
| Can not say | 3 | 2 | 2 600 | |
| I prefer local shops and services | Completely agree | 27 | 39 | 50 300 |
| Partially agree | 57 | 53 | 68 400 | |
| Partially disagree | 12 | 6 | 7 700 | |
| Completely disagree | 2 | 1 | 1 300 | |
| Can not say | 2 | 0 | 0 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 2 | 2 600 |
| Partially agree | 28 | 25 | 32 300 | |
| Partially disagree | 31 | 30 | 38 700 | |
| Completely disagree | 32 | 35 | 45 200 | |
| Can not say | 5 | 8 | 10 300 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 10 | 12 900 |
| Partially agree | 32 | 34 | 43 900 | |
| Partially disagree | 37 | 32 | 41 300 | |
| Completely disagree | 22 | 23 | 29 700 | |
| Can not say | 2 | 1 | 1 300 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 21 | 27 100 |
| Partially agree | 50 | 56 | 72 300 | |
| Partially disagree | 24 | 17 | 21 900 | |
| Completely disagree | 6 | 4 | 5 200 | |
| Can not say | 3 | 2 | 2 600 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 22 | 28 400 |
| Partially agree | 51 | 55 | 71 000 | |
| Partially disagree | 24 | 16 | 20 700 | |
| Completely disagree | 7 | 3 | 3 900 | |
| Can not say | 3 | 4 | 5 200 | |
| I prefer well-known brands | Completely agree | 12 | 10 | 12 900 |
| Partially agree | 57 | 59 | 76 200 | |
| Partially disagree | 23 | 22 | 28 400 | |
| Completely disagree | 5 | 6 | 7 700 | |
| Can not say | 3 | 3 | 3 900 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 15 | 19 400 |
| Quite positively | 63 | 65 | 83 900 | |
| Quite negatively | 15 | 13 | 16 800 | |
| Very negative | 4 | 2 | 2 600 | |
| Can not say | 5 | 5 | 6 500 | |
| Magazines | Very positive | 14 | 17 | 21 900 |
| Quite positively | 61 | 60 | 77 500 | |
| Quite negatively | 16 | 14 | 18 100 | |
| Very negative | 4 | 3 | 3 900 | |
| Can not say | 6 | 6 | 7 700 | |
| Free and local newspapers | Very positive | 24 | 29 | 37 400 |
| Quite positively | 57 | 57 | 73 600 | |
| Quite negatively | 10 | 9 | 11 600 | |
| Very negative | 3 | 2 | 2 600 | |
| Can not say | 5 | 4 | 5 200 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 9 | 11 600 |
| Quite positively | 47 | 41 | 52 900 | |
| Quite negatively | 28 | 26 | 33 600 | |
| Very negative | 9 | 9 | 11 600 | |
| Can not say | 8 | 15 | 19 400 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 7 | 9 000 |
| Quite positively | 34 | 29 | 37 400 | |
| Quite negatively | 32 | 28 | 36 100 | |
| Very negative | 16 | 15 | 19 400 | |
| Can not say | 13 | 21 | 27 100 | |
| Blogs | Very positive | 4 | 5 | 6 500 |
| Quite positively | 27 | 23 | 29 700 | |
| Quite negatively | 28 | 23 | 29 700 | |
| Very negative | 15 | 12 | 15 500 | |
| Can not say | 27 | 37 | 47 800 | |
| Newsletters to email | Very positive | 2 | 3 | 3 900 |
| Quite positively | 18 | 18 | 23 200 | |
| Quite negatively | 34 | 35 | 45 200 | |
| Very negative | 43 | 40 | 51 600 | |
| Can not say | 3 | 4 | 5 200 | |
| Other websites | Very positive | 4 | 5 | 6 500 |
| Quite positively | 39 | 34 | 43 900 | |
| Quite negatively | 33 | 31 | 40 000 | |
| Very negative | 13 | 13 | 16 800 | |
| Can not say | 11 | 18 | 23 200 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 9 | 11 600 |
| Quite positively | 48 | 46 | 59 400 | |
| Quite negatively | 28 | 29 | 37 400 | |
| Very negative | 13 | 13 | 16 800 | |
| Can not say | 4 | 4 | 5 200 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 6 | 7 700 |
| Quite positively | 36 | 31 | 40 000 | |
| Quite negatively | 33 | 36 | 46 500 | |
| Very negative | 19 | 21 | 27 100 | |
| Can not say | 6 | 7 | 9 000 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 23 | 29 700 |
| Quite positively | 47 | 52 | 67 100 | |
| Quite negatively | 16 | 13 | 16 800 | |
| Very negative | 13 | 10 | 12 900 | |
| Can not say | 4 | 3 | 3 900 | |
| Out-of-home advertising | Very positive | 12 | 12 | 15 500 |
| Quite positively | 53 | 52 | 67 100 | |
| Quite negatively | 20 | 19 | 24 500 | |
| Very negative | 7 | 8 | 10 300 | |
| Can not say | 7 | 8 | 10 300 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 24 | 31 000 |
| Partially agree | 61 | 64 | 82 600 | |
| Partially disagree | 11 | 7 | 9 000 | |
| Completely disagree | 4 | 2 | 2 600 | |
| Can not say | 7 | 4 | 5 200 | |
| Completely agree | 17 | 19 | 24 500 | |
| Partially agree | 58 | 63 | 81 300 | |
| Partially disagree | 14 | 11 | 14 200 | |
| Completely disagree | 5 | 4 | 5 200 | |
| Can not say | 7 | 4 | 5 200 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 21 | 27 100 |
| Partially agree | 48 | 50 | 64 600 | |
| Partially disagree | 12 | 11 | 14 200 | |
| Completely disagree | 5 | 5 | 6 500 | |
| Can not say | 13 | 13 | 16 800 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 32 | 41 300 |
| Partially agree | 50 | 50 | 64 600 | |
| Partially disagree | 7 | 7 | 9 000 | |
| Completely disagree | 3 | 2 | 2 600 | |
| Can not say | 9 | 9 | 11 600 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 15 | 19 400 |
| Partially agree | 52 | 55 | 71 000 | |
| Partially disagree | 14 | 15 | 19 400 | |
| Completely disagree | 3 | 2 | 2 600 | |
| Can not say | 15 | 14 | 18 100 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 9 | 11 600 |
| Partially agree | 54 | 58 | 74 900 | |
| Partially disagree | 18 | 16 | 20 700 | |
| Completely disagree | 3 | 2 | 2 600 | |
| Can not say | 15 | 15 | 19 400 | |
| Finnish magazines are of high quality | Completely agree | 22 | 26 | 33 600 |
| Partially agree | 59 | 62 | 80 000 | |
| Partially disagree | 9 | 7 | 9 000 | |
| Completely disagree | 2 | 1 | 1 300 | |
| Can not say | 8 | 3 | 3 900 | |
| I follow important magazines on social media | Completely agree | 7 | 7 | 9 000 |
| Partially agree | 25 | 25 | 32 300 | |
| Partially disagree | 25 | 25 | 32 300 | |
| Completely disagree | 34 | 34 | 43 900 | |
| Can not say | 9 | 9 | 11 600 | |
| I read important magazines from cover to cover | Completely agree | 18 | 24 | 31 000 |
| Partially agree | 34 | 40 | 51 600 | |
| Partially disagree | 28 | 24 | 31 000 | |
| Completely disagree | 16 | 10 | 12 900 | |
| Can not say | 5 | 2 | 2 600 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 11 | 14 200 |
| Partially agree | 50 | 54 | 69 700 | |
| Partially disagree | 24 | 23 | 29 700 | |
| Completely disagree | 8 | 8 | 10 300 | |
| Can not say | 8 | 5 | 6 500 | |
| Completely agree | 10 | 11 | 14 200 | |
| Partially agree | 36 | 32 | 41 300 | |
| Partially disagree | 24 | 23 | 29 700 | |
| Completely disagree | 23 | 28 | 36 100 | |
| Can not say | 8 | 6 | 7 700 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 12 | 15 500 |
| Partially agree | 36 | 38 | 49 100 | |
| Partially disagree | 26 | 26 | 33 600 | |
| Completely disagree | 22 | 21 | 27 100 | |
| Can not say | 6 | 3 | 3 900 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 17 | 21 900 |
| Partially agree | 49 | 54 | 69 700 | |
| Partially disagree | 20 | 15 | 19 400 | |
| Completely disagree | 13 | 11 | 14 200 | |
| Can not say | 5 | 2 | 2 600 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 14 | 18 100 |
| Partially agree | 29 | 36 | 46 500 | |
| Partially disagree | 29 | 24 | 31 000 | |
| Completely disagree | 27 | 22 | 28 400 | |
| Can not say | 6 | 3 | 3 900 | |
| Completely agree | 2 | 1 | 1 300 | |
| Partially agree | 19 | 13 | 16 800 | |
| Partially disagree | 33 | 33 | 42 600 | |
| Completely disagree | 38 | 43 | 55 500 | |
| Can not say | 9 | 11 | 14 200 | |
| Completely agree | 16 | 20 | 25 800 | |
| Partially agree | 40 | 47 | 60 700 | |
| Partially disagree | 23 | 21 | 27 100 | |
| Completely disagree | 12 | 7 | 9 000 | |
| Can not say | 8 | 5 | 6 500 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 15 | 19 400 |
| Newspapers | 13 | 20 | 25 800 | |
| Magazine websites | 7 | 5 | 6 500 | |
| Newspaper websites | 8 | 6 | 7 700 | |
| Blogs | 3 | 1 | 1 300 | |
| Social media | 14 | 7 | 9 000 | |
| Other websites | 42 | 31 | 40 000 | |
| Television | 10 | 11 | 14 200 | |
| Radio | 2 | 1 | 1 300 | |
| Direct mail | 10 | 13 | 16 800 | |
| None of these | 40 | 46 | 59 400 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 22 | 28 400 |
| Newspapers | 18 | 29 | 37 400 | |
| Magazine websites | 10 | 8 | 10 300 | |
| Newspaper websites | 11 | 9 | 11 600 | |
| Blogs | 6 | 3 | 3 900 | |
| Social media | 26 | 16 | 20 700 | |
| Other websites | 49 | 43 | 55 500 | |
| Television | 17 | 19 | 24 500 | |
| Radio | 3 | 5 | 6 500 | |
| Direct mail | 36 | 46 | 59 400 | |
| None of these | 17 | 16 | 20 700 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 38 | 49 100 |
| Newspapers | 8 | 17 | 21 900 | |
| Magazine websites | 10 | 14 | 18 100 | |
| Newspaper websites | 6 | 9 | 11 600 | |
| Blogs | 8 | 7 | 9 000 | |
| Social media | 28 | 26 | 33 600 | |
| Other websites | 16 | 18 | 23 200 | |
| Television | 14 | 20 | 25 800 | |
| Radio | 2 | 2 | 2 600 | |
| Direct mail | 17 | 24 | 31 000 | |
| None of these | 45 | 29 | 37 400 | |
| Information sources, travel | Print magazines | 16 | 27 | 34 900 |
| Newspapers | 15 | 28 | 36 100 | |
| Magazine websites | 10 | 10 | 12 900 | |
| Newspaper websites | 10 | 10 | 12 900 | |
| Blogs | 11 | 7 | 9 000 | |
| Social media | 34 | 28 | 36 100 | |
| Other websites | 47 | 46 | 59 400 | |
| Television | 16 | 18 | 23 200 | |
| Radio | 3 | 3 | 3 900 | |
| Direct mail | 9 | 14 | 18 100 | |
| None of these | 27 | 22 | 28 400 | |
| Information sources, style and fashion | Print magazines | 23 | 44 | 56 800 |
| Newspapers | 13 | 24 | 31 000 | |
| Magazine websites | 13 | 17 | 21 900 | |
| Newspaper websites | 8 | 7 | 9 000 | |
| Blogs | 9 | 7 | 9 000 | |
| Social media | 34 | 29 | 37 400 | |
| Other websites | 33 | 33 | 42 600 | |
| Television | 18 | 20 | 25 800 | |
| Radio | 2 | 3 | 3 900 | |
| Direct mail | 25 | 35 | 45 200 | |
| None of these | 29 | 19 | 24 500 | |
| Information sources, building and renovating | Print magazines | 19 | 26 | 33 600 |
| Newspapers | 15 | 23 | 29 700 | |
| Magazine websites | 9 | 9 | 11 600 | |
| Newspaper websites | 8 | 9 | 11 600 | |
| Blogs | 6 | 3 | 3 900 | |
| Social media | 23 | 16 | 20 700 | |
| Other websites | 32 | 29 | 37 400 | |
| Television | 18 | 20 | 25 800 | |
| Radio | 2 | 3 | 3 900 | |
| Direct mail | 27 | 35 | 45 200 | |
| None of these | 33 | 32 | 41 300 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 52 | 67 100 |
| Newspapers | 26 | 39 | 50 300 | |
| Magazine websites | 22 | 20 | 25 800 | |
| Newspaper websites | 20 | 18 | 23 200 | |
| Blogs | 14 | 11 | 14 200 | |
| Social media | 42 | 33 | 42 600 | |
| Other websites | 33 | 29 | 37 400 | |
| Television | 28 | 31 | 40 000 | |
| Radio | 6 | 5 | 6 500 | |
| Direct mail | 27 | 37 | 47 800 | |
| None of these | 12 | 8 | 10 300 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 12 | 15 500 |
| Newspapers | 11 | 20 | 25 800 | |
| Magazine websites | 3 | 4 | 5 200 | |
| Newspaper websites | 6 | 7 | 9 000 | |
| Blogs | 1 | 1 | 1 300 | |
| Social media | 10 | 10 | 12 900 | |
| Other websites | 25 | 23 | 29 700 | |
| Television | 12 | 17 | 21 900 | |
| Radio | 2 | 2 | 2 600 | |
| Direct mail | 17 | 24 | 31 000 | |
| None of these | 52 | 44 | 56 800 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 39 | 50 300 |
| Newspapers | 16 | 23 | 29 700 | |
| Magazine websites | 11 | 12 | 15 500 | |
| Newspaper websites | 8 | 9 | 11 600 | |
| Blogs | 8 | 7 | 9 000 | |
| Social media | 28 | 22 | 28 400 | |
| Other websites | 30 | 28 | 36 100 | |
| Television | 18 | 20 | 25 800 | |
| Radio | 2 | 1 | 1 300 | |
| Direct mail | 30 | 38 | 49 100 | |
| None of these | 26 | 19 | 24 500 | |
| Information sources, saving and investing | Print magazines | 9 | 11 | 14 200 |
| Newspapers | 11 | 17 | 21 900 | |
| Magazine websites | 7 | 4 | 5 200 | |
| Newspaper websites | 10 | 9 | 11 600 | |
| Blogs | 7 | 3 | 3 900 | |
| Social media | 18 | 9 | 11 600 | |
| Other websites | 30 | 21 | 27 100 | |
| Television | 7 | 10 | 12 900 | |
| Radio | 3 | 3 | 3 900 | |
| Direct mail | 4 | 4 | 5 200 | |
| None of these | 48 | 53 | 68 400 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 24 | 31 000 |
| Newspapers | 14 | 24 | 31 000 | |
| Magazine websites | 8 | 8 | 10 300 | |
| Newspaper websites | 8 | 9 | 11 600 | |
| Blogs | 5 | 4 | 5 200 | |
| Social media | 23 | 20 | 25 800 | |
| Other websites | 38 | 38 | 49 100 | |
| Television | 12 | 14 | 18 100 | |
| Radio | 3 | 4 | 5 200 | |
| Direct mail | 16 | 23 | 29 700 | |
| None of these | 37 | 32 | 41 300 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 20 | 25 800 |
| Newspapers | 18 | 31 | 40 000 | |
| Magazine websites | 7 | 7 | 9 000 | |
| Newspaper websites | 9 | 11 | 14 200 | |
| Blogs | 5 | 3 | 3 900 | |
| Social media | 24 | 17 | 21 900 | |
| Other websites | 41 | 36 | 46 500 | |
| Television | 14 | 15 | 19 400 | |
| Radio | 2 | 2 | 2 600 | |
| Direct mail | 30 | 39 | 50 300 | |
| None of these | 29 | 26 | 33 600 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 11 | 14 200 |
| Well-being and health | 52 | 72 | 93 000 | |
| Charity work | 14 | 20 | 25 800 | |
| Self development | 32 | 35 | 45 200 | |
| Celebrities | 15 | 29 | 37 400 | |
| Fishing | 16 | 6 | 7 700 | |
| Beauty care and cosmetics | 17 | 39 | 50 300 | |
| Literature | 27 | 40 | 51 600 | |
| Domestic and foreign news | 54 | 58 | 74 900 | |
| Domestic travel | 32 | 36 | 46 500 | |
| Culture | 33 | 54 | 69 700 | |
| Crafts | 26 | 31 | 40 000 | |
| Nature and going outdoor | 53 | 59 | 76 200 | |
| Hunting | 10 | 3 | 3 900 | |
| Style and fashion | 22 | 50 | 64 600 | |
| Music and concerts | 37 | 48 | 62 000 | |
| Going on summer cottage | 30 | 27 | 34 900 | |
| Local affairs | 56 | 64 | 82 600 | |
| Computer/console/mobile playing | 17 | 4 | 5 200 | |
| Politics | 41 | 43 | 55 500 | |
| Gardening and plants | 33 | 43 | 55 500 | |
| Building and renovating | 37 | 31 | 40 000 | |
| Food and drink | 40 | 52 | 67 100 | |
| Cooking, baking, recipes | 39 | 54 | 69 700 | |
| Investment | 22 | 18 | 23 200 | |
| Decorating | 30 | 52 | 67 100 | |
| Economic and finances | 35 | 30 | 38 700 | |
| Science | 34 | 24 | 31 000 | |
| Travelling abroad | 35 | 39 | 50 300 | |
| Sports, exercising | 46 | 44 | 56 800 | |
| Sailing, boating | 10 | 7 | 9 000 | |
| Consumer electronics and information technology | 23 | 9 | 11 600 | |
| Environmental matters | 32 | 30 | 38 700 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 1 | 1 300 |
| Buying an apartment | 10 | 7 | 9 000 | |
| Home renovation | 29 | 26 | 33 600 | |
| Buying a car | 25 | 18 | 23 200 | |
| Buying a boat | 3 | 2 | 2 600 | |
| None of these | 50 | 58 | 74 900 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 41 | 52 900 |
| Repair and construction products | 40 | 41 | 52 900 | |
| Domestic appliances | 38 | 38 | 49 100 | |
| Electronics or IT products | 49 | 38 | 49 100 | |
| Cars | 18 | 15 | 19 400 | |
| Clothing and footwear | 82 | 87 | 112 300 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 42 | 54 200 | |
| Sports clothing, footwear or equipment | 60 | 57 | 73 600 | |
| Saving or investing products or services | 26 | 22 | 28 400 | |
| Cosmetics and beauty products | 47 | 65 | 83 900 | |
| Mobile phones | 30 | 27 | 34 900 | |
| Travels | 46 | 48 | 62 000 | |
| Products and services for health and well-being | 60 | 71 | 91 700 | |
| None of the above | 2 | 1 | 1 300 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 25 | 32 300 |
| Repair and construction products | 34 | 31 | 40 000 | |
| Domestic appliances | 19 | 17 | 21 900 | |
| Electronics or IT products | 28 | 19 | 24 500 | |
| Cars | 14 | 11 | 14 200 | |
| Clothing and footwear | 64 | 63 | 81 300 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 33 | 42 600 | |
| Sports clothing, footwear or equipment | 43 | 36 | 46 500 | |
| Saving or investing products or services | 21 | 15 | 19 400 | |
| Cosmetics and beauty products | 38 | 54 | 69 700 | |
| Mobile phones | 16 | 15 | 19 400 | |
| Travels | 44 | 44 | 56 800 | |
| Products and services for health and well-being | 48 | 57 | 73 600 | |
| None of the above | 7 | 7 | 9 000 | |
| Will consider switching over the next 12 months | Bank | 7 | 4 | 5 200 |
| Insurance company | 10 | 8 | 10 300 | |
| electric company | 20 | 17 | 21 900 | |
| Internet Connection | 9 | 5 | 6 500 | |
| Phone-subscription | 13 | 10 | 12 900 | |
| None of the above | 46 | 52 | 67 100 | |
| Can not say | 19 | 20 | 25 800 | |
| Uses of extra money | Magazines, books, movies | 17 | 22 | 28 400 |
| Eating, drinking, partying in a restaurant | 34 | 30 | 38 700 | |
| Exercise hobbies and equipment | 27 | 23 | 29 700 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 42 | 54 200 | |
| Renovation, decoration | 24 | 26 | 33 600 | |
| Health services and one's own well-being | 22 | 31 | 40 000 | |
| Travelling | 42 | 48 | 62 000 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 5 | 6 500 | |
| Clothes, shoes and bags | 23 | 23 | 29 700 | |
| Home services (cleaning and other housekeeping services) | 6 | 13 | 16 800 | |
| Car, boat, motorcycle | 12 | 5 | 6 500 | |
| Cosmetics and beauty care | 11 | 14 | 18 100 | |
| Saving, investing | 46 | 40 | 51 600 | |
| Other | 8 | 8 | 10 300 | |
| There is no extra money after mandatory expenses | 7 | 6 | 7 700 | |
| Can not say | 3 | 2 | 2 600 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Otavamedia Oy
- Uudenmaankatu 10
- 00120 Helsinki
- www.otavamedia.fi
- Mediamyynti Otavamedia
- yrityspalvelu@otavamedia.fi
Media
Publisher
- Otavamedia Oy
Publisher
- Otavamedia Oy
Vastaava päätoimittaja
- Saija Hakoniemi
Päätoimittaja
- Emma Koivula
Address
- Uudenmaankatu 10
- 00120 Helsinki
Postal address
- Uudenmaankatu 10
- 00015 Otavamedia
Phone
- +358 9 15 661