Viinilehti
Kansikuva Viinilehti 2024

Viinilehti

Wine Magazine rates number one in Finland among wine lovers' magazines. In thirty years the pioneer in wine publications has grown to be the leading multimedia house focusing on wine, food and good living. Being a top quality lifestyle publication, Wine Magazine has a readership comprising both male and female epicures. Our readers are affluent, curious and open-minded people who know how to enjoy the pleasures of life. In addition to the traditional printed wine magazine, the website viinilehti.fi is constantly on the lookout for interesting phenomena among wine, food and travel. This website provides Wine Magazine's ratingsof all the novelty wines in the local monopoly Alko. Moreover, the food recommendations matching all the best wines can be easily found at this site. The newsletter "wine tip of the week" is the number one forum for all wine lovers and gourmands. Wine tip has more than 120 000 subscribers and the newsletter's clickthrough rates undeniably prove the readers' enthusiasm for wine and food.

Issues per year

6 issues per year

Copies

20 000

Magazine website

https://viinilehti.fi/

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 6.3.2024 15.2.2024 19.2.2024 Spring. White wines of the year. Burgundy's white contemporary classics. A tasty weekend in Dublin. An inventive nose to tail Easter. Mill visit in Saimaa.
2 17.4.2024 25.3.2024 28.3.2024 Bubble number. Champagnes of the Year and Sparkling Wines of the Year. Champagne's trendy Blanc de noirs. Gourmet's Lisbon. Spring menu inspired by women. Fishing.
3 12.6.2024 23.5.2024 27.5.2024 Summer. Roses of the Year. Salty summer flatbreads. Frosty domestic road trip. Travel tips to Stockholm. Roses made from original varieties.
4 4.9.2024 15.8.2024 19.8.2024 Fall. Organic wines of the year. Wine pioneers of cool and high regions. Seasonal pies from seasonal vegetables.
5 16.10.2024 26.9.2024 30.9.2024 Viinilehti Wine and Food fair. The best of the year - Viinilehti awards and recognitions. Elegant alpine wines. Street food trip to Osaka. Comfort food tuned for Sunday food.
6 27.11.2024 7.11.2024 11.11.2024 Winter. Red wines of the year. Winter celebration brunch. Sweet chocolate. Argentinian wines.

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 440 x 280 mm 5 mm 6 350 €
2/1 landscape First spread 440 x 280 mm 5 mm 6 750 €
1/1 portrait Not specified 220 x 280 mm 5 mm 3 700 €
1/1 portrait 2. Cover 220 x 280 mm 5 mm 4 350 €
1/1 portrait 3. Cover 220 x 280 mm 5 mm 3 950 €
1/1 portrait Back cover 220 x 280 mm 5 mm 5 100 €
1/2 portrait Not specified 100 x 280 mm 5 mm 2 500 €
1/2 landscape Not specified 220 x 140 mm 5 mm 2 500 €
1/3 portrait Not specified 70 x 280 mm 5 mm 2 100 €
1/3 landscape Not specified 220 x 93 mm 5 mm 2 100 €
1/4 portrait Not specified 100 x 140 mm 5 mm 1 350 €
*) size without marginal Prices valid until 31.12.2024
Size

220 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

ads.aikakausmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2025
Size

220 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

ads.aikakausmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop Giant panorama 980x400 px 29 € / CPM (Cost per thousand)
Mobile Giant panorama 300x300 px 29 € / CPM (Cost per thousand)
Desktop Giant MPU 468x400 px 29 € / CPM (Cost per thousand)
Mobile Giant MPU 300x300 px 29 € / CPM (Cost per thousand)
Mobile Sticky 300x600 px 29 € / CPM (Cost per thousand)
Desktop Interstitial 718x841 px 60 € / CPM (Cost per thousand)
Mobile Interstitial 300x300 px 60 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
100 400
Total reach
149 400
How many times read
2,2
Minutes of reading
56 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 56 56 200
Men 49 44 44 200
Native language Finnish 95 94 94 400
Swedish 5 6 6 000
Age 15-24 y 13 3 3 000
25-34 y 14 8 8 000
35-44 y 14 12 12 000
45-54 y 14 16 16 100
55-64 y 16 20 20 100
65+ y 30 42 42 200
Gender + age Female 15-29 years 10 3 3 000
Female 30-49 years 14 16 16 100
Female 50+ years 28 37 37 100
Male 15-29 years 10 3 3 000
Male 30-49 years 15 10 10 000
Male 50+ years 24 31 31 100
Household position Lives at home with parents 7 1 1 000
Lives alone 29 22 22 100
Lives with spouse 36 48 48 200
Lives with spouse and children 24 23 23 100
Single parent 3 3 3 000
Other 3 3 3 000
Grandchildren under 18 years of age Yes 20 29 29 100
No 39 49 49 200
No answer (under 45 year olds) 41 22 22 100
Education Elementary school 5 4 4 000
Secondary school 6 5 5 000
Vocational 28 26 26 100
High school 14 9 9 000
University of Applied Sciences 20 16 16 100
University 26 38 38 200
Something else 2 2 2 000
Decision-maker in grocery purchases Yes 93 95 95 400
No 7 4 4 000
Can not say 1 1 1 000
Use of glasses or contact lenses Yes 68 79 79 300
No 32 21 21 100
Size of the household 1 pers 29 22 22 100
2 pers 38 50 50 200
3 pers 14 13 13 100
4 pers 12 10 10 000
5+ pers 7 5 5 000
Household income (gross) Below 20 000 € /y 11 4 4 000
20 000 - 35 000 € /y 18 12 12 000
35 001 - 50 000 € /y 19 20 20 100
50 001 - 85 000 € /y 21 26 26 100
85 001 - 100 000 € /y 8 12 12 000
Over 100 000 € /y 10 17 17 100
Dont want to tell 5 5 5 000
Cant say / No answer 8 4 4 000
Family with kids Yes 32 27 27 100
No 68 74 74 300
13 12 12 000
13 11 11 000
5 3 3 000
1 1 1 000
1 0 0
68 73 73 300
0 0 0
Pets in household Cat 17 13 13 100
Dog 26 24 24 100
Some other pet 5 3 3 000
No pets 60 66 66 300
Health services used in the household Public health services 85 83 83 300
Employer - funded health care services 50 49 49 200
Private, self-funded healthcare services 38 52 52 200
Private health insurance services 24 24 24 100
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 31 31 100
Row house or semi-detached house 15 16 16 100
Detached house 47 47 47 200
Farm 5 5 5 000
Something else 1 1 1 000
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 86 86 300
Rented residence 19 11 11 000
Right of residence apartment 2 3 3 000
Something else 1 1 1 000
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 51 51 200
No 58 49 49 200
Can not say 1 0 0
Number of cars in household One car 46 48 48 200
Two cars 31 34 34 100
Three or more cars 10 8 8 000
No car 14 10 10 000
Type of car, if buying now New 21 28 28 100
Used 68 63 63 300
Company car 4 4 4 000
Leasing (personal) 8 13 13 100
Shared car 3 2 2 000
Doesn't use a car 9 7 7 000
Can not say 5 6 6 000
Advertising ban at the door / mailbox Yes 26 21 21 100
No 74 79 79 300
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 16 16 100
No 76 81 81 300
Can not say 5 4 4 000
Type of municipality (7 class) Greater Helsinki 19 24 24 100
Turku or Tampere 8 11 11 000
Oulu 4 6 6 000
70 000 - 150 000 inhabitants town 13 14 14 100
Urban municipality 27 27 27 100
Conurbation 15 9 9 000
Countryside 13 10 10 000
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 23 23 100
5-6 days a week 4 4 4 000
1-4 days a week 25 34 34 100
Monthly 24 23 23 100
Rarely 24 16 16 100
Never 8 1 1 000
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 29 29 100
5-6 days a week 6 7 7 000
1-4 days a week 19 18 18 100
Monthly 15 17 17 100
Rarely 23 20 20 100
Never 14 9 9 000
Can not say 1 1 1 000
The frequency of reading: Print newspapers or afternoon papers Daily 28 43 43 200
5-6 days a week 4 5 5 000
1-4 days a week 23 20 20 100
Monthly 14 11 11 000
Rarely 23 18 18 100
Never 8 1 1 000
Can not say 1 1 1 000
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 61 61 200
5-6 days a week 10 10 10 000
1-4 days a week 16 13 13 100
Monthly 6 5 5 000
Rarely 9 6 6 000
Never 6 6 6 000
Can not say 1 1 1 000
The frequency of reading: Free and free delivery newspapers Daily 5 5 5 000
5-6 days a week 4 6 6 000
1-4 days a week 42 50 50 200
Monthly 18 17 17 100
Rarely 22 15 15 100
Never 9 6 6 000
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 17 17 100
5-6 days a week 10 10 10 000
1-4 days a week 30 32 32 100
Monthly 23 20 20 100
Rarely 14 12 12 000
Never 6 8 8 000
Can not say 1 1 1 000
The frequency of watching: Pay TV and streaming services Daily 15 13 13 100
5-6 days a week 10 10 10 000
1-4 days a week 22 23 23 100
Monthly 10 10 10 000
Rarely 12 13 13 100
Never 30 32 32 100
Can not say 1 1 1 000
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 58 58 200
5-6 days a week 10 10 10 000
1-4 days a week 20 16 16 100
Monthly 12 9 9 000
Rarely 11 5 5 000
Never 3 2 2 000
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 45 45 200
5-6 days a week 12 12 12 000
1-4 days a week 23 22 22 100
Monthly 12 10 10 000
Rarely 13 9 9 000
Never 6 3 3 000
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 27 27 100
5-6 days a week 7 9 9 000
1-4 days a week 16 19 19 100
Monthly 13 14 14 100
Rarely 26 20 20 100
Never 16 11 11 000
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 15 15 100
5-6 days a week 9 11 11 000
1-4 days a week 22 22 22 100
Monthly 14 15 15 100
Rarely 22 23 23 100
Never 16 15 15 100
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 3 3 000
5-6 days a week 3 4 4 000
1-4 days a week 10 10 10 000
Monthly 14 15 15 100
Rarely 29 30 30 100
Never 38 37 37 100
Can not say 2 1 1 000
User frequency and following: Social media Daily 59 57 57 200
5-6 days a week 7 7 7 000
1-4 days a week 7 8 8 000
Monthly 3 3 3 000
Rarely 6 5 5 000
Never 17 20 20 100
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 11 11 000
5-6 days a week 6 4 4 000
1-4 days a week 12 10 10 000
Monthly 8 9 9 000
Rarely 21 24 24 100
Never 40 42 42 200
Can not say 1 1 1 000
User frequency: Instant messaging Daily 69 71 71 300
5-6 days a week 10 7 7 000
1-4 days a week 9 9 9 000
Monthly 3 3 3 000
Rarely 3 3 3 000
Never 6 8 8 000
Can not say 0 0 0
Daily 16 22 22 100
5-6 days a week 6 10 10 000
1-4 days a week 14 19 19 100
Monthly 22 18 18 100
Rarely 35 27 27 100
Never 7 4 4 000
Can not say 0 0 0
Daily 3 4 4 000
5-6 days a week 2 2 2 000
1-4 days a week 4 4 4 000
Monthly 7 9 9 000
Rarely 30 31 31 100
Never 53 50 50 200
Can not say 1 1 1 000
Daily 6 7 7 000
5-6 days a week 3 4 4 000
1-4 days a week 5 6 6 000
Monthly 8 8 8 000
Rarely 23 25 25 100
Never 55 50 50 200
Can not say 1 0 0
Daily 19 12 12 000
5-6 days a week 9 7 7 000
1-4 days a week 23 24 24 100
Monthly 22 24 24 100
Rarely 18 20 20 100
Never 10 13 13 100
Can not say 0 0 0
Daily 4 6 6 000
5-6 days a week 2 3 3 000
1-4 days a week 7 9 9 000
Monthly 7 7 7 000
Rarely 12 13 13 100
Never 61 54 54 200
Cant say / No answer 7 8 8 000
Daily 41 45 45 200
5-6 days a week 8 9 9 000
1-4 days a week 10 10 10 000
Monthly 6 5 5 000
Rarely 8 7 7 000
Never 22 20 20 100
Cant say / No answer 4 5 5 000
Daily 31 29 29 100
5-6 days a week 6 5 5 000
1-4 days a week 9 10 10 000
Monthly 5 4 4 000
Rarely 10 11 11 000
Never 34 35 35 100
Cant say / No answer 5 5 5 000
Daily 14 5 5 000
5-6 days a week 2 1 1 000
1-4 days a week 3 2 2 000
Monthly 2 2 2 000
Rarely 5 8 8 000
Never 69 76 76 300
Cant say / No answer 5 6 6 000
Daily 6 7 7 000
5-6 days a week 2 1 1 000
1-4 days a week 5 6 6 000
Monthly 5 6 6 000
Rarely 12 12 12 000
Never 65 63 63 300
Cant say / No answer 5 5 5 000
Daily 10 5 5 000
5-6 days a week 3 2 2 000
1-4 days a week 4 4 4 000
Monthly 3 4 4 000
Rarely 9 9 9 000
Never 68 71 71 300
Cant say / No answer 5 5 5 000
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 14 14 100
Partially agree 44 43 43 200
Partially disagree 31 31 31 100
Completely disagree 10 10 10 000
Can not say 2 2 2 000
I prefer domestic products Completely agree 32 35 35 100
Partially agree 55 56 56 200
Partially disagree 10 8 8 000
Completely disagree 1 1 1 000
Can not say 1 1 1 000
I consciously make responsible choices in my consumption Completely agree 19 21 21 100
Partially agree 55 59 59 200
Partially disagree 19 16 16 100
Completely disagree 4 3 3 000
Can not say 3 1 1 000
When shopping, quality is more important to me than price Completely agree 22 25 25 100
Partially agree 57 61 61 200
Partially disagree 17 12 12 000
Completely disagree 2 1 1 000
Can not say 2 1 1 000
I usually choose the cheapest option Completely agree 12 8 8 000
Partially agree 47 46 46 200
Partially disagree 34 35 35 100
Completely disagree 6 10 10 000
Can not say 1 1 1 000
I often take advantage of discount and campaign prices in my purchases Completely agree 37 38 38 200
Partially agree 51 50 50 200
Partially disagree 9 10 10 000
Completely disagree 2 2 2 000
Can not say 1 1 1 000
In my circle of friends, I am often the first to try new things Completely agree 6 7 7 000
Partially agree 25 30 30 100
Partially disagree 38 38 38 200
Completely disagree 24 21 21 100
Can not say 7 4 4 000
In my opinion, money is for consumption and not for saving Completely agree 5 4 4 000
Partially agree 35 37 37 100
Partially disagree 46 46 46 200
Completely disagree 11 12 12 000
Can not say 3 1 1 000
I prefer local shops and services Completely agree 27 30 30 100
Partially agree 57 58 58 200
Partially disagree 12 10 10 000
Completely disagree 2 1 1 000
Can not say 2 1 1 000
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 3 000
Partially agree 28 35 35 100
Partially disagree 31 29 29 100
Completely disagree 32 31 31 100
Can not say 5 3 3 000
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 9 000
Partially agree 32 36 36 100
Partially disagree 37 38 38 200
Completely disagree 22 16 16 100
Can not say 2 1 1 000
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 20 20 100
Partially agree 50 53 53 200
Partially disagree 24 22 22 100
Completely disagree 6 5 5 000
Can not say 3 1 1 000
Ecology is an important purchase reason for me Completely agree 16 18 18 100
Partially agree 51 53 53 200
Partially disagree 24 23 23 100
Completely disagree 7 5 5 000
Can not say 3 1 1 000
I prefer well-known brands Completely agree 12 15 15 100
Partially agree 57 60 60 200
Partially disagree 23 19 19 100
Completely disagree 5 4 4 000
Can not say 3 2 2 000
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 16 16 100
Quite positively 63 65 65 300
Quite negatively 15 14 14 100
Very negative 4 2 2 000
Can not say 5 3 3 000
Magazines Very positive 14 19 19 100
Quite positively 61 61 61 200
Quite negatively 16 14 14 100
Very negative 4 3 3 000
Can not say 6 3 3 000
Free and local newspapers Very positive 24 29 29 100
Quite positively 57 56 56 200
Quite negatively 10 9 9 000
Very negative 3 2 2 000
Can not say 5 4 4 000
Newspaper/Magazine websites or applications Very positive 7 10 10 000
Quite positively 47 51 51 200
Quite negatively 28 26 26 100
Very negative 9 7 7 000
Can not say 8 6 6 000
Social media (Facebook, Instagram etc.) Very positive 6 6 6 000
Quite positively 34 35 35 100
Quite negatively 32 34 34 100
Very negative 16 12 12 000
Can not say 13 13 13 100
Blogs Very positive 4 4 4 000
Quite positively 27 27 27 100
Quite negatively 28 32 32 100
Very negative 15 11 11 000
Can not say 27 26 26 100
Newsletters to email Very positive 2 3 3 000
Quite positively 18 18 18 100
Quite negatively 34 37 37 100
Very negative 43 40 40 200
Can not say 3 2 2 000
Other websites Very positive 4 4 4 000
Quite positively 39 40 40 200
Quite negatively 33 33 33 100
Very negative 13 12 12 000
Can not say 11 11 11 000
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 8 8 000
Quite positively 48 48 48 200
Quite negatively 28 30 30 100
Very negative 13 11 11 000
Can not say 4 3 3 000
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 5 000
Quite positively 36 36 36 100
Quite negatively 33 36 36 100
Very negative 19 19 19 100
Can not say 6 4 4 000
Home delivered advertisements and catalogues Very positive 20 23 23 100
Quite positively 47 49 49 200
Quite negatively 16 16 16 100
Very negative 13 9 9 000
Can not say 4 3 3 000
Out-of-home advertising Very positive 12 12 12 000
Quite positively 53 56 56 200
Quite negatively 20 21 21 100
Very negative 7 6 6 000
Can not say 7 5 5 000
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 23 23 100
Partially agree 61 63 63 300
Partially disagree 11 8 8 000
Completely disagree 4 3 3 000
Can not say 7 3 3 000
Completely agree 17 21 21 100
Partially agree 58 58 58 200
Partially disagree 14 12 12 000
Completely disagree 5 4 4 000
Can not say 7 5 5 000
A professional magazine keeps me up to date on professional matters Completely agree 22 28 28 100
Partially agree 48 52 52 200
Partially disagree 12 7 7 000
Completely disagree 5 4 4 000
Can not say 13 9 9 000
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 38 38 200
Partially agree 50 48 48 200
Partially disagree 7 5 5 000
Completely disagree 3 2 2 000
Can not say 9 7 7 000
Finnish magazines offer reliable comparisons and tests Completely agree 16 20 20 100
Partially agree 52 56 56 200
Partially disagree 14 13 13 100
Completely disagree 3 2 2 000
Can not say 15 8 8 000
Finnish magazines offer reliable product recommendations Completely agree 10 11 11 000
Partially agree 54 60 60 200
Partially disagree 18 17 17 100
Completely disagree 3 3 3 000
Can not say 15 9 9 000
Finnish magazines are of high quality Completely agree 22 27 27 100
Partially agree 59 58 58 200
Partially disagree 9 10 10 000
Completely disagree 2 1 1 000
Can not say 8 4 4 000
I follow important magazines on social media Completely agree 7 6 6 000
Partially agree 25 25 25 100
Partially disagree 25 29 29 100
Completely disagree 34 33 33 100
Can not say 9 7 7 000
I read important magazines from cover to cover Completely agree 18 26 26 100
Partially agree 34 30 30 100
Partially disagree 28 30 30 100
Completely disagree 16 11 11 000
Can not say 5 3 3 000
Ads in magazines make new things familiar Completely agree 10 11 11 000
Partially agree 50 56 56 200
Partially disagree 24 21 21 100
Completely disagree 8 8 8 000
Can not say 8 4 4 000
Completely agree 10 13 13 100
Partially agree 36 36 36 100
Partially disagree 24 22 22 100
Completely disagree 23 22 22 100
Can not say 8 7 7 000
I have purchased products based on the ad in magazine Completely agree 9 12 12 000
Partially agree 36 37 37 100
Partially disagree 26 28 28 100
Completely disagree 22 17 17 100
Can not say 6 7 7 000
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 20 20 100
Partially agree 49 49 49 200
Partially disagree 20 19 19 100
Completely disagree 13 10 10 000
Can not say 5 2 2 000
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 10 10 000
Partially agree 29 34 34 100
Partially disagree 29 33 33 100
Completely disagree 27 21 21 100
Can not say 6 3 3 000
Completely agree 2 1 1 000
Partially agree 19 15 15 100
Partially disagree 33 36 36 100
Completely disagree 38 39 39 200
Can not say 9 9 9 000
Completely agree 16 25 25 100
Partially agree 40 36 36 100
Partially disagree 23 22 22 100
Completely disagree 12 11 11 000
Can not say 8 6 6 000
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 19 19 100
Newspapers 13 19 19 100
Magazine websites 7 8 8 000
Newspaper websites 8 10 10 000
Blogs 3 3 3 000
Social media 14 11 11 000
Other websites 42 43 43 200
Television 10 11 11 000
Radio 2 1 1 000
Direct mail 10 14 14 100
None of these 40 35 35 100
Information sources, consumer electronics and information technology Print magazines 15 22 22 100
Newspapers 18 23 23 100
Magazine websites 10 12 12 000
Newspaper websites 11 13 13 100
Blogs 6 4 4 000
Social media 26 22 22 100
Other websites 49 50 50 200
Television 17 19 19 100
Radio 3 3 3 000
Direct mail 36 42 42 200
None of these 17 15 15 100
Information sources, beauty care and cosmetics Print magazines 18 29 29 100
Newspapers 8 13 13 100
Magazine websites 10 12 12 000
Newspaper websites 6 9 9 000
Blogs 8 6 6 000
Social media 28 26 26 100
Other websites 16 20 20 100
Television 14 17 17 100
Radio 2 3 3 000
Direct mail 17 24 24 100
None of these 45 38 38 200
Information sources, travel Print magazines 16 29 29 100
Newspapers 15 26 26 100
Magazine websites 10 13 13 100
Newspaper websites 10 15 15 100
Blogs 11 11 11 000
Social media 34 30 30 100
Other websites 47 55 55 200
Television 16 21 21 100
Radio 3 4 4 000
Direct mail 9 16 16 100
None of these 27 20 20 100
Information sources, style and fashion Print magazines 23 37 37 100
Newspapers 13 20 20 100
Magazine websites 13 16 16 100
Newspaper websites 8 11 11 000
Blogs 9 7 7 000
Social media 34 32 32 100
Other websites 33 35 35 100
Television 18 22 22 100
Radio 2 1 1 000
Direct mail 25 33 33 100
None of these 29 25 25 100
Information sources, building and renovating Print magazines 19 27 27 100
Newspapers 15 21 21 100
Magazine websites 9 9 9 000
Newspaper websites 8 9 9 000
Blogs 6 6 6 000
Social media 23 18 18 100
Other websites 32 34 34 100
Television 18 23 23 100
Radio 2 2 2 000
Direct mail 27 33 33 100
None of these 33 27 27 100
Information sources, food, cooking and baking Print magazines 36 51 51 200
Newspapers 26 39 39 200
Magazine websites 22 23 23 100
Newspaper websites 20 21 21 100
Blogs 14 15 15 100
Social media 42 36 36 100
Other websites 33 33 33 100
Television 28 33 33 100
Radio 6 6 6 000
Direct mail 27 33 33 100
None of these 12 10 10 000
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 14 14 100
Newspapers 11 17 17 100
Magazine websites 3 4 4 000
Newspaper websites 6 8 8 000
Blogs 1 1 1 000
Social media 10 11 11 000
Other websites 25 26 26 100
Television 12 15 15 100
Radio 2 1 1 000
Direct mail 17 26 26 100
None of these 52 46 46 200
Information sources, decorating and furniture purchases Print magazines 23 36 36 100
Newspapers 16 21 21 100
Magazine websites 11 11 11 000
Newspaper websites 8 8 8 000
Blogs 8 6 6 000
Social media 28 24 24 100
Other websites 30 30 30 100
Television 18 21 21 100
Radio 2 1 1 000
Direct mail 30 38 38 200
None of these 26 25 25 100
Information sources, saving and investing Print magazines 9 17 17 100
Newspapers 11 17 17 100
Magazine websites 7 9 9 000
Newspaper websites 10 13 13 100
Blogs 7 7 7 000
Social media 18 16 16 100
Other websites 30 29 29 100
Television 7 9 9 000
Radio 3 3 3 000
Direct mail 4 5 5 000
None of these 48 44 44 200
Information sources, health and wellbeing products / services Print magazines 14 21 21 100
Newspapers 14 20 20 100
Magazine websites 8 10 10 000
Newspaper websites 8 9 9 000
Blogs 5 5 5 000
Social media 23 22 22 100
Other websites 38 45 45 200
Television 12 15 15 100
Radio 3 3 3 000
Direct mail 16 23 23 100
None of these 37 31 31 100
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 21 21 100
Newspapers 18 27 27 100
Magazine websites 7 9 9 000
Newspaper websites 9 12 12 000
Blogs 5 4 4 000
Social media 24 19 19 100
Other websites 41 45 45 200
Television 14 18 18 100
Radio 2 1 1 000
Direct mail 30 35 35 100
None of these 29 23 23 100
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 19 19 100
Well-being and health 52 58 58 200
Charity work 14 21 21 100
Self development 32 35 35 100
Celebrities 15 13 13 100
Fishing 16 15 15 100
Beauty care and cosmetics 17 21 21 100
Literature 27 40 40 200
Domestic and foreign news 54 59 59 200
Domestic travel 32 39 39 200
Culture 33 45 45 200
Crafts 26 20 20 100
Nature and going outdoor 53 58 58 200
Hunting 10 10 10 000
Style and fashion 22 35 35 100
Music and concerts 37 47 47 200
Going on summer cottage 30 32 32 100
Local affairs 56 63 63 300
Computer/console/mobile playing 17 7 7 000
Politics 41 52 52 200
Gardening and plants 33 44 44 200
Building and renovating 37 38 38 200
Food and drink 40 57 57 200
Cooking, baking, recipes 39 50 50 200
Investment 22 27 27 100
Decorating 30 40 40 200
Economic and finances 35 43 43 200
Science 34 33 33 100
Travelling abroad 35 48 48 200
Sports, exercising 46 51 51 200
Sailing, boating 10 14 14 100
Consumer electronics and information technology 23 17 17 100
Environmental matters 32 37 37 100
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 1 000
Buying an apartment 10 8 8 000
Home renovation 29 31 31 100
Buying a car 25 24 24 100
Buying a boat 3 3 3 000
None of these 50 51 51 200
Purchases in the last 12 months Furniture and furnishings 42 41 41 200
Repair and construction products 40 45 45 200
Domestic appliances 38 42 42 200
Electronics or IT products 49 47 47 200
Cars 18 17 17 100
Clothing and footwear 82 83 83 300
Eyeglasses, contact lenses or sunglasses 35 40 40 200
Sports clothing, footwear or equipment 60 62 62 200
Saving or investing products or services 26 31 31 100
Cosmetics and beauty products 47 57 57 200
Mobile phones 30 28 28 100
Travels 46 53 53 200
Products and services for health and well-being 60 66 66 300
None of the above 2 2 2 000
Intentions to purchase within 12 months Furniture and furnishings 29 27 27 100
Repair and construction products 34 39 39 200
Domestic appliances 19 20 20 100
Electronics or IT products 28 24 24 100
Cars 14 13 13 100
Clothing and footwear 64 66 66 300
Eyeglasses, contact lenses or sunglasses 28 32 32 100
Sports clothing, footwear or equipment 43 42 42 200
Saving or investing products or services 21 25 25 100
Cosmetics and beauty products 38 45 45 200
Mobile phones 16 15 15 100
Travels 44 51 51 200
Products and services for health and well-being 48 54 54 200
None of the above 7 6 6 000
Will consider switching over the next 12 months Bank 7 8 8 000
Insurance company 10 11 11 000
electric company 20 21 21 100
Internet Connection 9 9 9 000
Phone-subscription 13 12 12 000
None of the above 46 47 47 200
Can not say 19 18 18 100
Uses of extra money Magazines, books, movies 17 25 25 100
Eating, drinking, partying in a restaurant 34 34 34 100
Exercise hobbies and equipment 27 28 28 100
Cultural events (e.g. concerts, theater, festivals) 35 45 45 200
Renovation, decoration 24 27 27 100
Health services and one's own well-being 22 30 30 100
Travelling 42 53 53 200
Entertainment electronics and information technology equipment, mobile phones 15 11 11 000
Clothes, shoes and bags 23 22 22 100
Home services (cleaning and other housekeeping services) 6 10 10 000
Car, boat, motorcycle 12 9 9 000
Cosmetics and beauty care 11 13 13 100
Saving, investing 46 49 49 200
Other 8 5 5 000
There is no extra money after mandatory expenses 7 4 4 000
Can not say 3 2 2 000
Source: NRS 2024

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