Tiede
Tiede interests people more than ever. Finland's largest science media makes life more interesting by showing even the most ordinary things in a new light. Tiede surprises its readers with every issue and also reveals what is yet to come. The readers of Tiede are quality-conscious trendsetters who want to try out new things. They spend more money than the average population in almost all product groups.
Issues per year
14 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 4.1.2024 | 11.12.2023 | 13.12.2023 | The 7 pitfalls of losing weight. |
| 2 | 8.2.2024 | 18.1.2024 | 22.1.2024 | Alzheimer's disease: medications coming, but root cause still lost. |
| 3 | 7.3.2024 | 15.2.2024 | 19.2.2024 | The mobile phone of the future. |
| 4 | 28.3.2024 | 7.3.2024 | 11.3.2024 | A giant telescope searches for life in space. |
| 5 | 18.4.2024 | 26.3.2024 | 28.3.2024 | What would the world be like without people? |
| 6 | 16.5.2024 | 24.4.2024 | 26.4.2024 | The greatest value of the brain - the mystery of consciousness. |
| 7 | 13.6.2024 | 23.5.2024 | 27.5.2024 | A quantum computer – a device that makes the impossible possible is built in Finland. |
| 8 | 11.7.2024 | 19.6.2024 | 24.6.2024 | Human 2.0 – bioengineer lists type defects that need repair. |
| 9 | 1.8.2024 | 11.7.2024 | 15.7.2024 | The Earth's most important weather systems and how they can be influenced. |
| 10 | 22.8.2024 | 1.8.2024 | 5.8.2024 | New treatments for cancer. |
| 11 | 19.9.2024 | 29.8.2024 | 2.9.2024 | Why are mental disorders becoming more common? |
| 12 | 17.10.2024 | 26.9.2024 | 30.9.2024 | The world is switching to clean electricity – who suffers, who benefits? |
| 13 | 14.11.2024 | 24.10.2024 | 28.10.2024 | Nobel Prizes 2024. |
| 14 | 12.12.2024 | 21.11.2024 | 25.11.2024 | Highlights of science 2025 compilation. |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 2.1.2025 | 5.12.2024 | 10.12.2024 | Big exercise and science extra: what is the fastest way to get fit? |
| 2 | 6.2.2025 | 16.1.2025 | 20.1.2025 | Possible end of the world scenarios – ways life on earth could be destroyed. |
| 3 | 6.3.2025 | 13.2.2025 | 17.2.2025 | What makes a human? Throughout the centuries, philosophers, biologists, and many others have contemplated what distinguishes humans from other primates. |
| 4 | 27.3.2025 | 6.3.2025 | 10.3.2025 | Science myths. Truths and lies about intelligence. |
| 5 | 17.4.2025 | 27.3.2025 | 31.3.2025 | Testosterone makes a man and a mind – not to mention a woman. |
| 6 | 15.5.2025 | 23.4.2025 | 25.4.2025 | The truth about hangovers. |
| 7 | 12.6.2025 | 21.5.2025 | 23.5.2025 | Science myths – why do we sleep? |
| 8 | 10.7.2025 | 18.6.2025 | 23.6.2025 | This is how love captures the brain. |
| 9 | 7.8.2025 | 17.7.2025 | 21.7.2025 | What causes child prodigy? |
| 10 | 28.8.2025 | 7.8.2025 | 11.8.2025 | Electricity for everyone – this is what the future energy revolution looks like. |
| 11 | 18.9.2025 | 28.8.2025 | 1.9.2025 | What is a narcissist like? One question says a lot. |
| 12 | 16.10.2025 | 25.9.2025 | 29.9.2025 | Precision strike on cancer. |
| 13 | 13.11.2025 | 23.10.2025 | 27.10.2025 | Straight from the top – an in-depth look at the 2025 Nobel prizes in science. |
| 14 | 11.12.2025 | 20.11.2025 | 24.11.2025 | Science's stellar moments – what discoveries are expected in 2026. |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 280 mm | 5 mm | 11 754 € |
| 2/1 landscape | First spread | 420 x 280 mm | 5 mm | 13 563 € |
| 2/1 landscape | 2. Spread | 420 x 280 mm | 5 mm | 12 945 € |
| 1/1 portrait | Not specified | 210 x 280 mm | 5 mm | 5 878 € |
| 1/1 portrait | 2. Cover | 210 x 280 mm | 5 mm | 6 465 € |
| 1/1 portrait | 3. Cover | 210 x 280 mm | 5 mm | 6 465 € |
| 1/1 portrait | Back cover | 210 x 255 mm | 5 mm | 7 056 € |
| 1/2 portrait | Not specified | 102 x 280 mm | 5 mm | 4 221 € |
| 1/2 landscape | Not specified | 210 x 137 mm | 5 mm | 4 221 € |
| 1/3 portrait | Not specified | 70 x 280 mm | 5 mm | 3 645 € |
| 1/3 landscape | Not specified | 210 x 92 mm | 5 mm | 3 645 € |
| 1/4 portrait | Not specified | 50 x 280 mm | 5 mm | 3 059 € |
| 1/4 landscape | Not specified | 210 x 69 mm | 5 mm | 3 059 € |
| 1/4 square | Not specified | 102 x 137 mm | 5 mm | 3 059 € | *) size without marginal Prices valid until 31.12.2024 |
Size
210 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 420 x 280 mm | 5 mm | 11 754 € |
| 2/1 landscape | First spread | 420 x 280 mm | 5 mm | 13 563 € |
| 2/1 landscape | 2. Spread | 420 x 280 mm | 5 mm | 12 945 € |
| 1/1 portrait | Not specified | 210 x 280 mm | 5 mm | 5 878 € |
| 1/1 portrait | 2. Cover | 210 x 280 mm | 5 mm | 6 465 € |
| 1/1 portrait | 3. Cover | 210 x 280 mm | 5 mm | 6 465 € |
| 1/1 portrait | Back cover | 210 x 255 mm | 5 mm | 7 056 € |
| 1/2 portrait | Not specified | 102 x 280 mm | 5 mm | 4 221 € |
| 1/2 landscape | Not specified | 210 x 137 mm | 5 mm | 4 221 € |
| 1/3 portrait | Not specified | 70 x 280 mm | 5 mm | 3 645 € |
| 1/3 landscape | Not specified | 210 x 92 mm | 5 mm | 3 645 € |
| 1/4 portrait | Not specified | 50 x 280 mm | 5 mm | 3 059 € |
| 1/4 landscape | Not specified | 210 x 69 mm | 5 mm | 3 059 € |
| 1/4 square | Not specified | 102 x 137 mm | 5 mm | 3 059 € | *) size without marginal Prices valid until 31.12.2025 |
Size
210 x 280 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 980x400 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 7 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 46 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 46 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 46 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 17 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 21 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 46 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 980x400 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 7 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 12 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/400 px | 46 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 46 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 46 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 17 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 21 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200 px | 46 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
250 100
Total reach
386 100
How many times read
2,5
Minutes of reading
79 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 41 | 102 500 |
| Men | 49 | 59 | 147 600 | |
| Native language | Finnish | 95 | 97 | 242 600 |
| Swedish | 5 | 3 | 7 500 | |
| Age | 15-24 y | 13 | 8 | 20 000 |
| 25-34 y | 14 | 12 | 30 000 | |
| 35-44 y | 14 | 15 | 37 500 | |
| 45-54 y | 14 | 14 | 35 000 | |
| 55-64 y | 16 | 17 | 42 500 | |
| 65+ y | 30 | 34 | 85 000 | |
| Gender + age | Female 15-29 years | 10 | 6 | 15 000 |
| Female 30-49 years | 14 | 11 | 27 500 | |
| Female 50+ years | 28 | 25 | 62 500 | |
| Male 15-29 years | 10 | 7 | 17 500 | |
| Male 30-49 years | 15 | 18 | 45 000 | |
| Male 50+ years | 24 | 33 | 82 500 | |
| Household position | Lives at home with parents | 7 | 5 | 12 500 |
| Lives alone | 29 | 28 | 70 000 | |
| Lives with spouse | 36 | 38 | 95 000 | |
| Lives with spouse and children | 24 | 25 | 62 500 | |
| Single parent | 3 | 3 | 7 500 | |
| Other | 3 | 2 | 5 000 | |
| Grandchildren under 18 years of age | Yes | 20 | 22 | 55 000 |
| No | 39 | 43 | 107 500 | |
| No answer (under 45 year olds) | 41 | 35 | 87 500 | |
| Education | Elementary school | 5 | 2 | 5 000 |
| Secondary school | 6 | 5 | 12 500 | |
| Vocational | 28 | 19 | 47 500 | |
| High school | 14 | 11 | 27 500 | |
| University of Applied Sciences | 20 | 20 | 50 000 | |
| University | 26 | 42 | 105 000 | |
| Something else | 2 | 1 | 2 500 | |
| Decision-maker in grocery purchases | Yes | 93 | 93 | 232 600 |
| No | 7 | 6 | 15 000 | |
| Can not say | 1 | 1 | 2 500 | |
| Use of glasses or contact lenses | Yes | 68 | 70 | 175 100 |
| No | 32 | 30 | 75 000 | |
| Size of the household | 1 pers | 29 | 28 | 70 000 |
| 2 pers | 38 | 41 | 102 500 | |
| 3 pers | 14 | 13 | 32 500 | |
| 4 pers | 12 | 12 | 30 000 | |
| 5+ pers | 7 | 7 | 17 500 | |
| Household income (gross) | Below 20 000 € /y | 11 | 8 | 20 000 |
| 20 000 - 35 000 € /y | 18 | 13 | 32 500 | |
| 35 001 - 50 000 € /y | 19 | 18 | 45 000 | |
| 50 001 - 85 000 € /y | 21 | 24 | 60 000 | |
| 85 001 - 100 000 € /y | 8 | 11 | 27 500 | |
| Over 100 000 € /y | 10 | 16 | 40 000 | |
| Dont want to tell | 5 | 4 | 10 000 | |
| Cant say / No answer | 8 | 6 | 15 000 | |
| Family with kids | Yes | 32 | 29 | 72 500 |
| No | 68 | 71 | 177 600 | |
| 13 | 11 | 27 500 | ||
| 13 | 12 | 30 000 | ||
| 5 | 5 | 12 500 | ||
| 1 | 1 | 2 500 | ||
| 1 | 1 | 2 500 | ||
| 68 | 70 | 175 100 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 15 | 37 500 |
| Dog | 26 | 21 | 52 500 | |
| Some other pet | 5 | 4 | 10 000 | |
| No pets | 60 | 66 | 165 100 | |
| Health services used in the household | Public health services | 85 | 84 | 210 100 |
| Employer - funded health care services | 50 | 49 | 122 500 | |
| Private, self-funded healthcare services | 38 | 48 | 120 000 | |
| Private health insurance services | 24 | 23 | 57 500 | |
| No health care | 1 | 1 | 2 500 | |
| Can not say | 1 | 1 | 2 500 | |
| Housing | Apartment | 32 | 36 | 90 000 |
| Row house or semi-detached house | 15 | 15 | 37 500 | |
| Detached house | 47 | 44 | 110 000 | |
| Farm | 5 | 4 | 10 000 | |
| Something else | 1 | 1 | 2 500 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 80 | 200 100 |
| Rented residence | 19 | 17 | 42 500 | |
| Right of residence apartment | 2 | 2 | 5 000 | |
| Something else | 1 | 2 | 5 000 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 48 | 120 000 |
| No | 58 | 51 | 127 600 | |
| Can not say | 1 | 1 | 2 500 | |
| Number of cars in household | One car | 46 | 48 | 120 000 |
| Two cars | 31 | 30 | 75 000 | |
| Three or more cars | 10 | 8 | 20 000 | |
| No car | 14 | 14 | 35 000 | |
| Type of car, if buying now | New | 21 | 26 | 65 000 |
| Used | 68 | 64 | 160 100 | |
| Company car | 4 | 4 | 10 000 | |
| Leasing (personal) | 8 | 10 | 25 000 | |
| Shared car | 3 | 4 | 10 000 | |
| Doesn't use a car | 9 | 8 | 20 000 | |
| Can not say | 5 | 5 | 12 500 | |
| Advertising ban at the door / mailbox | Yes | 26 | 27 | 67 500 |
| No | 74 | 73 | 182 600 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 20 | 50 000 |
| No | 76 | 75 | 187 600 | |
| Can not say | 5 | 5 | 12 500 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 28 | 70 000 |
| Turku or Tampere | 8 | 8 | 20 000 | |
| Oulu | 4 | 4 | 10 000 | |
| 70 000 - 150 000 inhabitants town | 13 | 13 | 32 500 | |
| Urban municipality | 27 | 24 | 60 000 | |
| Conurbation | 15 | 13 | 32 500 | |
| Countryside | 13 | 9 | 22 500 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 21 | 52 500 |
| 5-6 days a week | 4 | 7 | 17 500 | |
| 1-4 days a week | 25 | 34 | 85 000 | |
| Monthly | 24 | 22 | 55 000 | |
| Rarely | 24 | 14 | 35 000 | |
| Never | 8 | 2 | 5 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 24 | 60 000 |
| 5-6 days a week | 6 | 6 | 15 000 | |
| 1-4 days a week | 19 | 24 | 60 000 | |
| Monthly | 15 | 16 | 40 000 | |
| Rarely | 23 | 21 | 52 500 | |
| Never | 14 | 9 | 22 500 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 38 | 95 000 |
| 5-6 days a week | 4 | 6 | 15 000 | |
| 1-4 days a week | 23 | 25 | 62 500 | |
| Monthly | 14 | 12 | 30 000 | |
| Rarely | 23 | 16 | 40 000 | |
| Never | 8 | 4 | 10 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 61 | 152 600 |
| 5-6 days a week | 10 | 9 | 22 500 | |
| 1-4 days a week | 16 | 14 | 35 000 | |
| Monthly | 6 | 4 | 10 000 | |
| Rarely | 9 | 7 | 17 500 | |
| Never | 6 | 4 | 10 000 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 4 | 10 000 |
| 5-6 days a week | 4 | 5 | 12 500 | |
| 1-4 days a week | 42 | 44 | 110 000 | |
| Monthly | 18 | 18 | 45 000 | |
| Rarely | 22 | 21 | 52 500 | |
| Never | 9 | 8 | 20 000 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of watching: Free online TV services | Daily | 16 | 15 | 37 500 |
| 5-6 days a week | 10 | 12 | 30 000 | |
| 1-4 days a week | 30 | 31 | 77 500 | |
| Monthly | 23 | 22 | 55 000 | |
| Rarely | 14 | 13 | 32 500 | |
| Never | 6 | 6 | 15 000 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 14 | 35 000 |
| 5-6 days a week | 10 | 11 | 27 500 | |
| 1-4 days a week | 22 | 22 | 55 000 | |
| Monthly | 10 | 10 | 25 000 | |
| Rarely | 12 | 12 | 30 000 | |
| Never | 30 | 32 | 80 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 50 | 125 000 |
| 5-6 days a week | 10 | 10 | 25 000 | |
| 1-4 days a week | 20 | 19 | 47 500 | |
| Monthly | 12 | 11 | 27 500 | |
| Rarely | 11 | 8 | 20 000 | |
| Never | 3 | 2 | 5 000 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 35 | 87 500 |
| 5-6 days a week | 12 | 13 | 32 500 | |
| 1-4 days a week | 23 | 23 | 57 500 | |
| Monthly | 12 | 11 | 27 500 | |
| Rarely | 13 | 12 | 30 000 | |
| Never | 6 | 5 | 12 500 | |
| Can not say | 0 | 1 | 2 500 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 26 | 65 000 |
| 5-6 days a week | 7 | 7 | 17 500 | |
| 1-4 days a week | 16 | 18 | 45 000 | |
| Monthly | 13 | 15 | 37 500 | |
| Rarely | 26 | 22 | 55 000 | |
| Never | 16 | 11 | 27 500 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 15 | 37 500 |
| 5-6 days a week | 9 | 9 | 22 500 | |
| 1-4 days a week | 22 | 25 | 62 500 | |
| Monthly | 14 | 15 | 37 500 | |
| Rarely | 22 | 22 | 55 000 | |
| Never | 16 | 14 | 35 000 | |
| Can not say | 1 | 1 | 2 500 | |
| The frequency of listening: Podcasts | Daily | 5 | 4 | 10 000 |
| 5-6 days a week | 3 | 3 | 7 500 | |
| 1-4 days a week | 10 | 12 | 30 000 | |
| Monthly | 14 | 14 | 35 000 | |
| Rarely | 29 | 29 | 72 500 | |
| Never | 38 | 36 | 90 000 | |
| Can not say | 2 | 1 | 2 500 | |
| User frequency and following: Social media | Daily | 59 | 51 | 127 600 |
| 5-6 days a week | 7 | 8 | 20 000 | |
| 1-4 days a week | 7 | 10 | 25 000 | |
| Monthly | 3 | 4 | 10 000 | |
| Rarely | 6 | 8 | 20 000 | |
| Never | 17 | 18 | 45 000 | |
| Can not say | 0 | 1 | 2 500 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 10 | 25 000 |
| 5-6 days a week | 6 | 6 | 15 000 | |
| 1-4 days a week | 12 | 11 | 27 500 | |
| Monthly | 8 | 8 | 20 000 | |
| Rarely | 21 | 23 | 57 500 | |
| Never | 40 | 42 | 105 000 | |
| Can not say | 1 | 1 | 2 500 | |
| User frequency: Instant messaging | Daily | 69 | 66 | 165 100 |
| 5-6 days a week | 10 | 11 | 27 500 | |
| 1-4 days a week | 9 | 10 | 25 000 | |
| Monthly | 3 | 3 | 7 500 | |
| Rarely | 3 | 4 | 10 000 | |
| Never | 6 | 7 | 17 500 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 19 | 47 500 | |
| 5-6 days a week | 6 | 8 | 20 000 | |
| 1-4 days a week | 14 | 15 | 37 500 | |
| Monthly | 22 | 23 | 57 500 | |
| Rarely | 35 | 30 | 75 000 | |
| Never | 7 | 5 | 12 500 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 7 500 | |
| 5-6 days a week | 2 | 2 | 5 000 | |
| 1-4 days a week | 4 | 5 | 12 500 | |
| Monthly | 7 | 8 | 20 000 | |
| Rarely | 30 | 32 | 80 000 | |
| Never | 53 | 50 | 125 000 | |
| Can not say | 1 | 1 | 2 500 | |
| Daily | 6 | 6 | 15 000 | |
| 5-6 days a week | 3 | 3 | 7 500 | |
| 1-4 days a week | 5 | 7 | 17 500 | |
| Monthly | 8 | 7 | 17 500 | |
| Rarely | 23 | 25 | 62 500 | |
| Never | 55 | 53 | 132 600 | |
| Can not say | 1 | 0 | 0 | |
| Daily | 19 | 19 | 47 500 | |
| 5-6 days a week | 9 | 9 | 22 500 | |
| 1-4 days a week | 23 | 25 | 62 500 | |
| Monthly | 22 | 21 | 52 500 | |
| Rarely | 18 | 16 | 40 000 | |
| Never | 10 | 10 | 25 000 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 6 | 15 000 | |
| 5-6 days a week | 2 | 2 | 5 000 | |
| 1-4 days a week | 7 | 10 | 25 000 | |
| Monthly | 7 | 8 | 20 000 | |
| Rarely | 12 | 13 | 32 500 | |
| Never | 61 | 55 | 137 600 | |
| Cant say / No answer | 7 | 7 | 17 500 | |
| Daily | 41 | 37 | 92 500 | |
| 5-6 days a week | 8 | 8 | 20 000 | |
| 1-4 days a week | 10 | 12 | 30 000 | |
| Monthly | 6 | 6 | 15 000 | |
| Rarely | 8 | 10 | 25 000 | |
| Never | 22 | 23 | 57 500 | |
| Cant say / No answer | 4 | 5 | 12 500 | |
| Daily | 31 | 25 | 62 500 | |
| 5-6 days a week | 6 | 6 | 15 000 | |
| 1-4 days a week | 9 | 10 | 25 000 | |
| Monthly | 5 | 5 | 12 500 | |
| Rarely | 10 | 11 | 27 500 | |
| Never | 34 | 37 | 92 500 | |
| Cant say / No answer | 5 | 5 | 12 500 | |
| Daily | 14 | 9 | 22 500 | |
| 5-6 days a week | 2 | 1 | 2 500 | |
| 1-4 days a week | 3 | 2 | 5 000 | |
| Monthly | 2 | 2 | 5 000 | |
| Rarely | 5 | 6 | 15 000 | |
| Never | 69 | 74 | 185 100 | |
| Cant say / No answer | 5 | 5 | 12 500 | |
| Daily | 6 | 7 | 17 500 | |
| 5-6 days a week | 2 | 2 | 5 000 | |
| 1-4 days a week | 5 | 5 | 12 500 | |
| Monthly | 5 | 5 | 12 500 | |
| Rarely | 12 | 14 | 35 000 | |
| Never | 65 | 61 | 152 600 | |
| Cant say / No answer | 5 | 5 | 12 500 | |
| Daily | 10 | 7 | 17 500 | |
| 5-6 days a week | 3 | 1 | 2 500 | |
| 1-4 days a week | 4 | 4 | 10 000 | |
| Monthly | 3 | 2 | 5 000 | |
| Rarely | 9 | 9 | 22 500 | |
| Never | 68 | 73 | 182 600 | |
| Cant say / No answer | 5 | 5 | 12 500 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 11 | 27 500 |
| Partially agree | 44 | 41 | 102 500 | |
| Partially disagree | 31 | 36 | 90 000 | |
| Completely disagree | 10 | 11 | 27 500 | |
| Can not say | 2 | 2 | 5 000 | |
| I prefer domestic products | Completely agree | 32 | 31 | 77 500 |
| Partially agree | 55 | 56 | 140 100 | |
| Partially disagree | 10 | 10 | 25 000 | |
| Completely disagree | 1 | 1 | 2 500 | |
| Can not say | 1 | 2 | 5 000 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 20 | 50 000 |
| Partially agree | 55 | 55 | 137 600 | |
| Partially disagree | 19 | 17 | 42 500 | |
| Completely disagree | 4 | 5 | 12 500 | |
| Can not say | 3 | 3 | 7 500 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 23 | 57 500 |
| Partially agree | 57 | 60 | 150 100 | |
| Partially disagree | 17 | 14 | 35 000 | |
| Completely disagree | 2 | 1 | 2 500 | |
| Can not say | 2 | 2 | 5 000 | |
| I usually choose the cheapest option | Completely agree | 12 | 11 | 27 500 |
| Partially agree | 47 | 45 | 112 500 | |
| Partially disagree | 34 | 36 | 90 000 | |
| Completely disagree | 6 | 6 | 15 000 | |
| Can not say | 1 | 1 | 2 500 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 34 | 85 000 |
| Partially agree | 51 | 53 | 132 600 | |
| Partially disagree | 9 | 10 | 25 000 | |
| Completely disagree | 2 | 2 | 5 000 | |
| Can not say | 1 | 1 | 2 500 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 6 | 15 000 |
| Partially agree | 25 | 23 | 57 500 | |
| Partially disagree | 38 | 40 | 100 000 | |
| Completely disagree | 24 | 23 | 57 500 | |
| Can not say | 7 | 9 | 22 500 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 12 500 |
| Partially agree | 35 | 35 | 87 500 | |
| Partially disagree | 46 | 46 | 115 000 | |
| Completely disagree | 11 | 12 | 30 000 | |
| Can not say | 3 | 3 | 7 500 | |
| I prefer local shops and services | Completely agree | 27 | 28 | 70 000 |
| Partially agree | 57 | 59 | 147 600 | |
| Partially disagree | 12 | 11 | 27 500 | |
| Completely disagree | 2 | 2 | 5 000 | |
| Can not say | 2 | 1 | 2 500 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 7 500 |
| Partially agree | 28 | 28 | 70 000 | |
| Partially disagree | 31 | 28 | 70 000 | |
| Completely disagree | 32 | 37 | 92 500 | |
| Can not say | 5 | 5 | 12 500 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 8 | 20 000 |
| Partially agree | 32 | 31 | 77 500 | |
| Partially disagree | 37 | 38 | 95 000 | |
| Completely disagree | 22 | 22 | 55 000 | |
| Can not say | 2 | 1 | 2 500 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 16 | 40 000 |
| Partially agree | 50 | 52 | 130 100 | |
| Partially disagree | 24 | 23 | 57 500 | |
| Completely disagree | 6 | 6 | 15 000 | |
| Can not say | 3 | 3 | 7 500 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 18 | 45 000 |
| Partially agree | 51 | 50 | 125 000 | |
| Partially disagree | 24 | 23 | 57 500 | |
| Completely disagree | 7 | 6 | 15 000 | |
| Can not say | 3 | 3 | 7 500 | |
| I prefer well-known brands | Completely agree | 12 | 12 | 30 000 |
| Partially agree | 57 | 58 | 145 100 | |
| Partially disagree | 23 | 21 | 52 500 | |
| Completely disagree | 5 | 6 | 15 000 | |
| Can not say | 3 | 3 | 7 500 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 14 | 35 000 |
| Quite positively | 63 | 63 | 157 600 | |
| Quite negatively | 15 | 15 | 37 500 | |
| Very negative | 4 | 3 | 7 500 | |
| Can not say | 5 | 4 | 10 000 | |
| Magazines | Very positive | 14 | 15 | 37 500 |
| Quite positively | 61 | 61 | 152 600 | |
| Quite negatively | 16 | 16 | 40 000 | |
| Very negative | 4 | 3 | 7 500 | |
| Can not say | 6 | 5 | 12 500 | |
| Free and local newspapers | Very positive | 24 | 25 | 62 500 |
| Quite positively | 57 | 57 | 142 600 | |
| Quite negatively | 10 | 10 | 25 000 | |
| Very negative | 3 | 3 | 7 500 | |
| Can not say | 5 | 5 | 12 500 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 7 | 17 500 |
| Quite positively | 47 | 48 | 120 000 | |
| Quite negatively | 28 | 30 | 75 000 | |
| Very negative | 9 | 8 | 20 000 | |
| Can not say | 8 | 8 | 20 000 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 5 | 12 500 |
| Quite positively | 34 | 30 | 75 000 | |
| Quite negatively | 32 | 35 | 87 500 | |
| Very negative | 16 | 16 | 40 000 | |
| Can not say | 13 | 15 | 37 500 | |
| Blogs | Very positive | 4 | 2 | 5 000 |
| Quite positively | 27 | 26 | 65 000 | |
| Quite negatively | 28 | 28 | 70 000 | |
| Very negative | 15 | 17 | 42 500 | |
| Can not say | 27 | 27 | 67 500 | |
| Newsletters to email | Very positive | 2 | 1 | 2 500 |
| Quite positively | 18 | 14 | 35 000 | |
| Quite negatively | 34 | 37 | 92 500 | |
| Very negative | 43 | 44 | 110 000 | |
| Can not say | 3 | 4 | 10 000 | |
| Other websites | Very positive | 4 | 3 | 7 500 |
| Quite positively | 39 | 36 | 90 000 | |
| Quite negatively | 33 | 35 | 87 500 | |
| Very negative | 13 | 13 | 32 500 | |
| Can not say | 11 | 13 | 32 500 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 8 | 20 000 |
| Quite positively | 48 | 48 | 120 000 | |
| Quite negatively | 28 | 29 | 72 500 | |
| Very negative | 13 | 12 | 30 000 | |
| Can not say | 4 | 4 | 10 000 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 5 | 12 500 |
| Quite positively | 36 | 35 | 87 500 | |
| Quite negatively | 33 | 33 | 82 500 | |
| Very negative | 19 | 20 | 50 000 | |
| Can not say | 6 | 7 | 17 500 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 18 | 45 000 |
| Quite positively | 47 | 49 | 122 500 | |
| Quite negatively | 16 | 15 | 37 500 | |
| Very negative | 13 | 14 | 35 000 | |
| Can not say | 4 | 4 | 10 000 | |
| Out-of-home advertising | Very positive | 12 | 12 | 30 000 |
| Quite positively | 53 | 55 | 137 600 | |
| Quite negatively | 20 | 19 | 47 500 | |
| Very negative | 7 | 8 | 20 000 | |
| Can not say | 7 | 7 | 17 500 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 20 | 50 000 |
| Partially agree | 61 | 61 | 152 600 | |
| Partially disagree | 11 | 10 | 25 000 | |
| Completely disagree | 4 | 2 | 5 000 | |
| Can not say | 7 | 6 | 15 000 | |
| Completely agree | 17 | 17 | 42 500 | |
| Partially agree | 58 | 58 | 145 100 | |
| Partially disagree | 14 | 13 | 32 500 | |
| Completely disagree | 5 | 4 | 10 000 | |
| Can not say | 7 | 7 | 17 500 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 26 | 65 000 |
| Partially agree | 48 | 51 | 127 600 | |
| Partially disagree | 12 | 10 | 25 000 | |
| Completely disagree | 5 | 4 | 10 000 | |
| Can not say | 13 | 10 | 25 000 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 36 | 90 000 |
| Partially agree | 50 | 49 | 122 500 | |
| Partially disagree | 7 | 7 | 17 500 | |
| Completely disagree | 3 | 2 | 5 000 | |
| Can not say | 9 | 7 | 17 500 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 19 | 47 500 |
| Partially agree | 52 | 55 | 137 600 | |
| Partially disagree | 14 | 13 | 32 500 | |
| Completely disagree | 3 | 2 | 5 000 | |
| Can not say | 15 | 11 | 27 500 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 11 | 27 500 |
| Partially agree | 54 | 55 | 137 600 | |
| Partially disagree | 18 | 19 | 47 500 | |
| Completely disagree | 3 | 2 | 5 000 | |
| Can not say | 15 | 14 | 35 000 | |
| Finnish magazines are of high quality | Completely agree | 22 | 25 | 62 500 |
| Partially agree | 59 | 60 | 150 100 | |
| Partially disagree | 9 | 9 | 22 500 | |
| Completely disagree | 2 | 1 | 2 500 | |
| Can not say | 8 | 6 | 15 000 | |
| I follow important magazines on social media | Completely agree | 7 | 7 | 17 500 |
| Partially agree | 25 | 21 | 52 500 | |
| Partially disagree | 25 | 27 | 67 500 | |
| Completely disagree | 34 | 38 | 95 000 | |
| Can not say | 9 | 7 | 17 500 | |
| I read important magazines from cover to cover | Completely agree | 18 | 20 | 50 000 |
| Partially agree | 34 | 36 | 90 000 | |
| Partially disagree | 28 | 27 | 67 500 | |
| Completely disagree | 16 | 14 | 35 000 | |
| Can not say | 5 | 3 | 7 500 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 9 | 22 500 |
| Partially agree | 50 | 51 | 127 600 | |
| Partially disagree | 24 | 26 | 65 000 | |
| Completely disagree | 8 | 8 | 20 000 | |
| Can not say | 8 | 6 | 15 000 | |
| Completely agree | 10 | 9 | 22 500 | |
| Partially agree | 36 | 34 | 85 000 | |
| Partially disagree | 24 | 25 | 62 500 | |
| Completely disagree | 23 | 23 | 57 500 | |
| Can not say | 8 | 8 | 20 000 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 9 | 22 500 |
| Partially agree | 36 | 34 | 85 000 | |
| Partially disagree | 26 | 30 | 75 000 | |
| Completely disagree | 22 | 21 | 52 500 | |
| Can not say | 6 | 7 | 17 500 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 11 | 27 500 |
| Partially agree | 49 | 49 | 122 500 | |
| Partially disagree | 20 | 22 | 55 000 | |
| Completely disagree | 13 | 13 | 32 500 | |
| Can not say | 5 | 4 | 10 000 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 9 | 22 500 |
| Partially agree | 29 | 25 | 62 500 | |
| Partially disagree | 29 | 31 | 77 500 | |
| Completely disagree | 27 | 30 | 75 000 | |
| Can not say | 6 | 5 | 12 500 | |
| Completely agree | 2 | 1 | 2 500 | |
| Partially agree | 19 | 16 | 40 000 | |
| Partially disagree | 33 | 30 | 75 000 | |
| Completely disagree | 38 | 44 | 110 000 | |
| Can not say | 9 | 9 | 22 500 | |
| Completely agree | 16 | 14 | 35 000 | |
| Partially agree | 40 | 40 | 100 000 | |
| Partially disagree | 23 | 26 | 65 000 | |
| Completely disagree | 12 | 13 | 32 500 | |
| Can not say | 8 | 8 | 20 000 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 16 | 40 000 |
| Newspapers | 13 | 16 | 40 000 | |
| Magazine websites | 7 | 10 | 25 000 | |
| Newspaper websites | 8 | 10 | 25 000 | |
| Blogs | 3 | 3 | 7 500 | |
| Social media | 14 | 13 | 32 500 | |
| Other websites | 42 | 44 | 110 000 | |
| Television | 10 | 10 | 25 000 | |
| Radio | 2 | 1 | 2 500 | |
| Direct mail | 10 | 10 | 25 000 | |
| None of these | 40 | 38 | 95 000 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 18 | 45 000 |
| Newspapers | 18 | 23 | 57 500 | |
| Magazine websites | 10 | 12 | 30 000 | |
| Newspaper websites | 11 | 14 | 35 000 | |
| Blogs | 6 | 6 | 15 000 | |
| Social media | 26 | 24 | 60 000 | |
| Other websites | 49 | 52 | 130 100 | |
| Television | 17 | 18 | 45 000 | |
| Radio | 3 | 3 | 7 500 | |
| Direct mail | 36 | 38 | 95 000 | |
| None of these | 17 | 15 | 37 500 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 20 | 50 000 |
| Newspapers | 8 | 9 | 22 500 | |
| Magazine websites | 10 | 9 | 22 500 | |
| Newspaper websites | 6 | 6 | 15 000 | |
| Blogs | 8 | 6 | 15 000 | |
| Social media | 28 | 20 | 50 000 | |
| Other websites | 16 | 16 | 40 000 | |
| Television | 14 | 13 | 32 500 | |
| Radio | 2 | 2 | 5 000 | |
| Direct mail | 17 | 16 | 40 000 | |
| None of these | 45 | 49 | 122 500 | |
| Information sources, travel | Print magazines | 16 | 22 | 55 000 |
| Newspapers | 15 | 20 | 50 000 | |
| Magazine websites | 10 | 12 | 30 000 | |
| Newspaper websites | 10 | 12 | 30 000 | |
| Blogs | 11 | 11 | 27 500 | |
| Social media | 34 | 31 | 77 500 | |
| Other websites | 47 | 48 | 120 000 | |
| Television | 16 | 14 | 35 000 | |
| Radio | 3 | 3 | 7 500 | |
| Direct mail | 9 | 11 | 27 500 | |
| None of these | 27 | 25 | 62 500 | |
| Information sources, style and fashion | Print magazines | 23 | 26 | 65 000 |
| Newspapers | 13 | 18 | 45 000 | |
| Magazine websites | 13 | 14 | 35 000 | |
| Newspaper websites | 8 | 10 | 25 000 | |
| Blogs | 9 | 7 | 17 500 | |
| Social media | 34 | 27 | 67 500 | |
| Other websites | 33 | 34 | 85 000 | |
| Television | 18 | 18 | 45 000 | |
| Radio | 2 | 2 | 5 000 | |
| Direct mail | 25 | 25 | 62 500 | |
| None of these | 29 | 31 | 77 500 | |
| Information sources, building and renovating | Print magazines | 19 | 22 | 55 000 |
| Newspapers | 15 | 20 | 50 000 | |
| Magazine websites | 9 | 10 | 25 000 | |
| Newspaper websites | 8 | 10 | 25 000 | |
| Blogs | 6 | 6 | 15 000 | |
| Social media | 23 | 19 | 47 500 | |
| Other websites | 32 | 35 | 87 500 | |
| Television | 18 | 19 | 47 500 | |
| Radio | 2 | 2 | 5 000 | |
| Direct mail | 27 | 28 | 70 000 | |
| None of these | 33 | 31 | 77 500 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 44 | 110 000 |
| Newspapers | 26 | 33 | 82 500 | |
| Magazine websites | 22 | 24 | 60 000 | |
| Newspaper websites | 20 | 23 | 57 500 | |
| Blogs | 14 | 14 | 35 000 | |
| Social media | 42 | 36 | 90 000 | |
| Other websites | 33 | 35 | 87 500 | |
| Television | 28 | 29 | 72 500 | |
| Radio | 6 | 7 | 17 500 | |
| Direct mail | 27 | 28 | 70 000 | |
| None of these | 12 | 13 | 32 500 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 8 | 20 000 |
| Newspapers | 11 | 12 | 30 000 | |
| Magazine websites | 3 | 3 | 7 500 | |
| Newspaper websites | 6 | 5 | 12 500 | |
| Blogs | 1 | 1 | 2 500 | |
| Social media | 10 | 9 | 22 500 | |
| Other websites | 25 | 25 | 62 500 | |
| Television | 12 | 11 | 27 500 | |
| Radio | 2 | 1 | 2 500 | |
| Direct mail | 17 | 18 | 45 000 | |
| None of these | 52 | 51 | 127 600 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 27 | 67 500 |
| Newspapers | 16 | 21 | 52 500 | |
| Magazine websites | 11 | 12 | 30 000 | |
| Newspaper websites | 8 | 9 | 22 500 | |
| Blogs | 8 | 7 | 17 500 | |
| Social media | 28 | 22 | 55 000 | |
| Other websites | 30 | 32 | 80 000 | |
| Television | 18 | 18 | 45 000 | |
| Radio | 2 | 2 | 5 000 | |
| Direct mail | 30 | 30 | 75 000 | |
| None of these | 26 | 27 | 67 500 | |
| Information sources, saving and investing | Print magazines | 9 | 13 | 32 500 |
| Newspapers | 11 | 15 | 37 500 | |
| Magazine websites | 7 | 8 | 20 000 | |
| Newspaper websites | 10 | 12 | 30 000 | |
| Blogs | 7 | 7 | 17 500 | |
| Social media | 18 | 15 | 37 500 | |
| Other websites | 30 | 34 | 85 000 | |
| Television | 7 | 8 | 20 000 | |
| Radio | 3 | 3 | 7 500 | |
| Direct mail | 4 | 4 | 10 000 | |
| None of these | 48 | 43 | 107 500 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 18 | 45 000 |
| Newspapers | 14 | 18 | 45 000 | |
| Magazine websites | 8 | 9 | 22 500 | |
| Newspaper websites | 8 | 9 | 22 500 | |
| Blogs | 5 | 5 | 12 500 | |
| Social media | 23 | 20 | 50 000 | |
| Other websites | 38 | 38 | 95 000 | |
| Television | 12 | 10 | 25 000 | |
| Radio | 3 | 2 | 5 000 | |
| Direct mail | 16 | 17 | 42 500 | |
| None of these | 37 | 37 | 92 500 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 16 | 40 000 |
| Newspapers | 18 | 22 | 55 000 | |
| Magazine websites | 7 | 10 | 25 000 | |
| Newspaper websites | 9 | 10 | 25 000 | |
| Blogs | 5 | 5 | 12 500 | |
| Social media | 24 | 19 | 47 500 | |
| Other websites | 41 | 43 | 107 500 | |
| Television | 14 | 14 | 35 000 | |
| Radio | 2 | 1 | 2 500 | |
| Direct mail | 30 | 32 | 80 000 | |
| None of these | 29 | 27 | 67 500 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 26 | 65 000 |
| Well-being and health | 52 | 51 | 127 600 | |
| Charity work | 14 | 18 | 45 000 | |
| Self development | 32 | 36 | 90 000 | |
| Celebrities | 15 | 11 | 27 500 | |
| Fishing | 16 | 16 | 40 000 | |
| Beauty care and cosmetics | 17 | 12 | 30 000 | |
| Literature | 27 | 39 | 97 500 | |
| Domestic and foreign news | 54 | 68 | 170 100 | |
| Domestic travel | 32 | 33 | 82 500 | |
| Culture | 33 | 45 | 112 500 | |
| Crafts | 26 | 24 | 60 000 | |
| Nature and going outdoor | 53 | 63 | 157 600 | |
| Hunting | 10 | 12 | 30 000 | |
| Style and fashion | 22 | 18 | 45 000 | |
| Music and concerts | 37 | 38 | 95 000 | |
| Going on summer cottage | 30 | 26 | 65 000 | |
| Local affairs | 56 | 59 | 147 600 | |
| Computer/console/mobile playing | 17 | 20 | 50 000 | |
| Politics | 41 | 56 | 140 100 | |
| Gardening and plants | 33 | 37 | 92 500 | |
| Building and renovating | 37 | 42 | 105 000 | |
| Food and drink | 40 | 40 | 100 000 | |
| Cooking, baking, recipes | 39 | 38 | 95 000 | |
| Investment | 22 | 26 | 65 000 | |
| Decorating | 30 | 24 | 60 000 | |
| Economic and finances | 35 | 44 | 110 000 | |
| Science | 34 | 54 | 135 100 | |
| Travelling abroad | 35 | 36 | 90 000 | |
| Sports, exercising | 46 | 43 | 107 500 | |
| Sailing, boating | 10 | 12 | 30 000 | |
| Consumer electronics and information technology | 23 | 35 | 87 500 | |
| Environmental matters | 32 | 48 | 120 000 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 3 | 7 500 |
| Buying an apartment | 10 | 11 | 27 500 | |
| Home renovation | 29 | 30 | 75 000 | |
| Buying a car | 25 | 26 | 65 000 | |
| Buying a boat | 3 | 4 | 10 000 | |
| None of these | 50 | 49 | 122 500 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 42 | 105 000 |
| Repair and construction products | 40 | 42 | 105 000 | |
| Domestic appliances | 38 | 41 | 102 500 | |
| Electronics or IT products | 49 | 54 | 135 100 | |
| Cars | 18 | 19 | 47 500 | |
| Clothing and footwear | 82 | 85 | 212 600 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 35 | 87 500 | |
| Sports clothing, footwear or equipment | 60 | 63 | 157 600 | |
| Saving or investing products or services | 26 | 28 | 70 000 | |
| Cosmetics and beauty products | 47 | 44 | 110 000 | |
| Mobile phones | 30 | 32 | 80 000 | |
| Travels | 46 | 51 | 127 600 | |
| Products and services for health and well-being | 60 | 62 | 155 100 | |
| None of the above | 2 | 1 | 2 500 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 29 | 72 500 |
| Repair and construction products | 34 | 37 | 92 500 | |
| Domestic appliances | 19 | 20 | 50 000 | |
| Electronics or IT products | 28 | 32 | 80 000 | |
| Cars | 14 | 14 | 35 000 | |
| Clothing and footwear | 64 | 67 | 167 600 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 30 | 75 000 | |
| Sports clothing, footwear or equipment | 43 | 47 | 117 500 | |
| Saving or investing products or services | 21 | 22 | 55 000 | |
| Cosmetics and beauty products | 38 | 34 | 85 000 | |
| Mobile phones | 16 | 17 | 42 500 | |
| Travels | 44 | 49 | 122 500 | |
| Products and services for health and well-being | 48 | 49 | 122 500 | |
| None of the above | 7 | 6 | 15 000 | |
| Will consider switching over the next 12 months | Bank | 7 | 8 | 20 000 |
| Insurance company | 10 | 11 | 27 500 | |
| electric company | 20 | 24 | 60 000 | |
| Internet Connection | 9 | 10 | 25 000 | |
| Phone-subscription | 13 | 13 | 32 500 | |
| None of the above | 46 | 44 | 110 000 | |
| Can not say | 19 | 19 | 47 500 | |
| Uses of extra money | Magazines, books, movies | 17 | 21 | 52 500 |
| Eating, drinking, partying in a restaurant | 34 | 34 | 85 000 | |
| Exercise hobbies and equipment | 27 | 31 | 77 500 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 39 | 97 500 | |
| Renovation, decoration | 24 | 24 | 60 000 | |
| Health services and one's own well-being | 22 | 22 | 55 000 | |
| Travelling | 42 | 47 | 117 500 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 17 | 42 500 | |
| Clothes, shoes and bags | 23 | 20 | 50 000 | |
| Home services (cleaning and other housekeeping services) | 6 | 8 | 20 000 | |
| Car, boat, motorcycle | 12 | 11 | 27 500 | |
| Cosmetics and beauty care | 11 | 9 | 22 500 | |
| Saving, investing | 46 | 48 | 120 000 | |
| Other | 8 | 9 | 22 500 | |
| There is no extra money after mandatory expenses | 7 | 5 | 12 500 | |
| Can not say | 3 | 3 | 7 500 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM
The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.
Some channels and Followers August 2024
Contact info
Media sales
- Sanoma Media Finland Oy
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Tieteen tiedotus ry
Päätoimittaja
- Jukka Ruukki
Address
- Töölönlahdenkatu 2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201