Opettaja
Kansikuva Opettaja 2024

Opettaja

Specialist magazine for educators, which reaches all teachers from early childhood education to university.

Issues per year

11 issues per year

Magazine website

www.opettaja.fi

Magazine in Social Media
Opetusalan Ammattijärjestö OAJ ry Business and professional magazines Family and upbringing
Skill Well-to-do NRS School Children Teacher Institute

Timetables

Issue Issue Booking Date Material Date Themes and info
1 22.1.2024 28.12.2023 8.1.2024
2 19.2.2024 29.1.2024 5.2.2024
3 18.3.2024 26.2.2024 4.3.2024
4 15.4.2024 21.3.2024 2.4.2024
5 13.5.2024 22.4.2024 29.4.2024
6 10.6.2024 20.5.2024 27.5.2024
7 26.8.2024 5.8.2024 12.8.2024
8 23.9.2024 2.9.2024 9.9.2024
9 21.10.2024 30.9.2024 7.10.2024
10 18.11.2024 28.10.2024 4.11.2024
11 16.12.2024 25.11.2024 2.12.2024
Issue Issue Booking Date Material Date Themes and info
1 20.1.2025 20.12.2024 7.1.2025
2 17.2.2025 27.1.2025 3.2.2025
3 17.3.2025 24.2.2025 3.3.2025
4 14.4.2025 24.3.2025 31.3.2025
5 12.5.2025 22.4.2025 28.4.2025
6 9.6.2025 19.5.2025 26.5.2025
8 25.8.2025 4.8.2025 11.8.2025
9 22.9.2025 1.9.2025 8.9.2025
10 20.10.2025 29.9.2025 6.10.2025
11 17.11.2025 27.10.2025 3.11.2025
12 15.12.2025 24.11.2025 1.12.2025

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 multipage Not specified 420 x 280 mm 3 mm 7 736 €
1/1 portrait Not specified 210 x 280 mm 3 mm 4 544 €
1/2 portrait Not specified 80 x 237 mm *) 3 051 €
1/2 landscape Not specified 166 x 115 mm *) 3 051 €
1/4 square Not specified 80 x 115 mm *) 1 817 €
1/4 landscape Not specified 166 x 54 mm *) 1 817 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 multipage Not specified 420 x 280 mm 3 mm 7 890 €
1/1 portrait Not specified 210 x 280 mm 3 mm 4 634 €
1/2 portrait Not specified 80 x 237 mm *) 3 112 €
1/2 landscape Not specified 166 x 115 mm *) 3 112 €
1/4 square Not specified 80 x 115 mm *) 1 853 €
1/4 landscape Not specified 166 x 54 mm *) 1 853 €
*) size without marginal Prices valid until 31.12.2025
Size

210 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 970x120 px 684 € / Week
Desktop 300x250 px 456 € / Week
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 970x120 px 684 € / Week
Desktop 300x250 px 456 € / Week
Prices valid until 31.12.2025

Readers

Readers
208 400
Total reach
219 600
How many times read
1,4
Minutes of reading
36 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 67 139 600
Men 49 33 68 800
Native language Finnish 95 98 204 200
Swedish 5 2 4 200
Age 15-24 y 13 7 14 600
25-34 y 14 10 20 800
35-44 y 14 11 22 900
45-54 y 14 20 41 700
55-64 y 16 22 45 800
65+ y 30 31 64 600
Gender + age Female 15-29 years 10 7 14 600
Female 30-49 years 14 19 39 600
Female 50+ years 28 41 85 400
Male 15-29 years 10 4 8 300
Male 30-49 years 15 8 16 700
Male 50+ years 24 22 45 800
Household position Lives at home with parents 7 3 6 300
Lives alone 29 26 54 200
Lives with spouse 36 38 79 200
Lives with spouse and children 24 29 60 400
Single parent 3 2 4 200
Other 3 2 4 200
Grandchildren under 18 years of age Yes 20 25 52 100
No 39 48 100 000
No answer (under 45 year olds) 41 27 56 300
Education Elementary school 5 1 2 100
Secondary school 6 2 4 200
Vocational 28 9 18 800
High school 14 8 16 700
University of Applied Sciences 20 17 35 400
University 26 62 129 200
Something else 2 1 2 100
Decision-maker in grocery purchases Yes 93 95 198 000
No 7 5 10 400
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 79 164 600
No 32 21 43 800
Size of the household 1 pers 29 26 54 200
2 pers 38 40 83 400
3 pers 14 13 27 100
4 pers 12 13 27 100
5+ pers 7 8 16 700
Household income (gross) Below 20 000 € /y 11 6 12 500
20 000 - 35 000 € /y 18 15 31 300
35 001 - 50 000 € /y 19 19 39 600
50 001 - 85 000 € /y 21 26 54 200
85 001 - 100 000 € /y 8 11 22 900
Over 100 000 € /y 10 14 29 200
Dont want to tell 5 6 12 500
Cant say / No answer 8 6 12 500
Family with kids Yes 32 33 68 800
No 68 67 139 600
13 12 25 000
13 14 29 200
5 6 12 500
1 1 2 100
1 1 2 100
68 66 137 500
0 1 2 100
Pets in household Cat 17 17 35 400
Dog 26 23 47 900
Some other pet 5 6 12 500
No pets 60 62 129 200
Health services used in the household Public health services 85 85 177 100
Employer - funded health care services 50 53 110 500
Private, self-funded healthcare services 38 47 97 900
Private health insurance services 24 24 50 000
No health care 1 0 0
Can not say 1 1 2 100
Housing Apartment 32 27 56 300
Row house or semi-detached house 15 16 33 300
Detached house 47 52 108 400
Farm 5 4 8 300
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 85 177 100
Rented residence 19 13 27 100
Right of residence apartment 2 1 2 100
Something else 1 1 2 100
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 43 89 600
No 58 56 116 700
Can not say 1 1 2 100
Number of cars in household One car 46 43 89 600
Two cars 31 35 72 900
Three or more cars 10 10 20 800
No car 14 12 25 000
Type of car, if buying now New 21 24 50 000
Used 68 64 133 400
Company car 4 3 6 300
Leasing (personal) 8 10 20 800
Shared car 3 3 6 300
Doesn't use a car 9 8 16 700
Can not say 5 5 10 400
Advertising ban at the door / mailbox Yes 26 28 58 400
No 74 72 150 000
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 14 29 200
No 76 82 170 900
Can not say 5 4 8 300
Type of municipality (7 class) Greater Helsinki 19 13 27 100
Turku or Tampere 8 10 20 800
Oulu 4 5 10 400
70 000 - 150 000 inhabitants town 13 17 35 400
Urban municipality 27 29 60 400
Conurbation 15 14 29 200
Countryside 13 13 27 100
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 19 39 600
5-6 days a week 4 5 10 400
1-4 days a week 25 30 62 500
Monthly 24 28 58 400
Rarely 24 16 33 300
Never 8 2 4 200
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 20 41 700
5-6 days a week 6 6 12 500
1-4 days a week 19 25 52 100
Monthly 15 15 31 300
Rarely 23 21 43 800
Never 14 12 25 000
Can not say 1 1 2 100
The frequency of reading: Print newspapers or afternoon papers Daily 28 37 77 100
5-6 days a week 4 5 10 400
1-4 days a week 23 25 52 100
Monthly 14 13 27 100
Rarely 23 15 31 300
Never 8 4 8 300
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 56 116 700
5-6 days a week 10 10 20 800
1-4 days a week 16 17 35 400
Monthly 6 3 6 300
Rarely 9 9 18 800
Never 6 5 10 400
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 5 10 400
5-6 days a week 4 5 10 400
1-4 days a week 42 44 91 700
Monthly 18 18 37 500
Rarely 22 21 43 800
Never 9 7 14 600
Can not say 1 1 2 100
The frequency of watching: Free online TV services Daily 16 17 35 400
5-6 days a week 10 12 25 000
1-4 days a week 30 32 66 700
Monthly 23 22 45 800
Rarely 14 12 25 000
Never 6 6 12 500
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 15 11 22 900
5-6 days a week 10 9 18 800
1-4 days a week 22 24 50 000
Monthly 10 10 20 800
Rarely 12 14 29 200
Never 30 32 66 700
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 52 108 400
5-6 days a week 10 10 20 800
1-4 days a week 20 18 37 500
Monthly 12 10 20 800
Rarely 11 8 16 700
Never 3 2 4 200
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 35 72 900
5-6 days a week 12 11 22 900
1-4 days a week 23 25 52 100
Monthly 12 11 22 900
Rarely 13 12 25 000
Never 6 6 12 500
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 24 50 000
5-6 days a week 7 7 14 600
1-4 days a week 16 20 41 700
Monthly 13 12 25 000
Rarely 26 24 50 000
Never 16 12 25 000
Can not say 1 1 2 100
The frequency of listening: Programs of commercial radio channels Daily 16 15 31 300
5-6 days a week 9 11 22 900
1-4 days a week 22 22 45 800
Monthly 14 16 33 300
Rarely 22 20 41 700
Never 16 16 33 300
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 4 8 300
5-6 days a week 3 4 8 300
1-4 days a week 10 9 18 800
Monthly 14 17 35 400
Rarely 29 33 68 800
Never 38 34 70 900
Can not say 2 1 2 100
User frequency and following: Social media Daily 59 57 118 800
5-6 days a week 7 8 16 700
1-4 days a week 7 9 18 800
Monthly 3 3 6 300
Rarely 6 5 10 400
Never 17 17 35 400
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 10 20 800
5-6 days a week 6 3 6 300
1-4 days a week 12 10 20 800
Monthly 8 7 14 600
Rarely 21 27 56 300
Never 40 42 87 500
Can not say 1 1 2 100
User frequency: Instant messaging Daily 69 75 156 300
5-6 days a week 10 9 18 800
1-4 days a week 9 8 16 700
Monthly 3 3 6 300
Rarely 3 2 4 200
Never 6 5 10 400
Can not say 0 0 0
Daily 16 23 47 900
5-6 days a week 6 8 16 700
1-4 days a week 14 16 33 300
Monthly 22 24 50 000
Rarely 35 27 56 300
Never 7 2 4 200
Can not say 0 0 0
Daily 3 4 8 300
5-6 days a week 2 2 4 200
1-4 days a week 4 4 8 300
Monthly 7 9 18 800
Rarely 30 32 66 700
Never 53 48 100 000
Can not say 1 1 2 100
Daily 6 8 16 700
5-6 days a week 3 4 8 300
1-4 days a week 5 6 12 500
Monthly 8 9 18 800
Rarely 23 25 52 100
Never 55 47 97 900
Can not say 1 1 2 100
Daily 19 12 25 000
5-6 days a week 9 7 14 600
1-4 days a week 23 25 52 100
Monthly 22 26 54 200
Rarely 18 20 41 700
Never 10 10 20 800
Can not say 0 0 0
Daily 4 5 10 400
5-6 days a week 2 3 6 300
1-4 days a week 7 8 16 700
Monthly 7 8 16 700
Rarely 12 13 27 100
Never 61 60 125 000
Cant say / No answer 7 4 8 300
Daily 41 42 87 500
5-6 days a week 8 10 20 800
1-4 days a week 10 13 27 100
Monthly 6 5 10 400
Rarely 8 6 12 500
Never 22 22 45 800
Cant say / No answer 4 3 6 300
Daily 31 29 60 400
5-6 days a week 6 7 14 600
1-4 days a week 9 11 22 900
Monthly 5 5 10 400
Rarely 10 9 18 800
Never 34 36 75 000
Cant say / No answer 5 3 6 300
Daily 14 9 18 800
5-6 days a week 2 1 2 100
1-4 days a week 3 3 6 300
Monthly 2 2 4 200
Rarely 5 6 12 500
Never 69 77 160 500
Cant say / No answer 5 3 6 300
Daily 6 6 12 500
5-6 days a week 2 2 4 200
1-4 days a week 5 5 10 400
Monthly 5 4 8 300
Rarely 12 11 22 900
Never 65 69 143 800
Cant say / No answer 5 3 6 300
Daily 10 5 10 400
5-6 days a week 3 1 2 100
1-4 days a week 4 2 4 200
Monthly 3 2 4 200
Rarely 9 9 18 800
Never 68 77 160 500
Cant say / No answer 5 3 6 300
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 11 22 900
Partially agree 44 43 89 600
Partially disagree 31 33 68 800
Completely disagree 10 12 25 000
Can not say 2 2 4 200
I prefer domestic products Completely agree 32 34 70 900
Partially agree 55 57 118 800
Partially disagree 10 8 16 700
Completely disagree 1 1 2 100
Can not say 1 1 2 100
I consciously make responsible choices in my consumption Completely agree 19 21 43 800
Partially agree 55 57 118 800
Partially disagree 19 18 37 500
Completely disagree 4 3 6 300
Can not say 3 2 4 200
When shopping, quality is more important to me than price Completely agree 22 26 54 200
Partially agree 57 56 116 700
Partially disagree 17 16 33 300
Completely disagree 2 1 2 100
Can not say 2 1 2 100
I usually choose the cheapest option Completely agree 12 11 22 900
Partially agree 47 41 85 400
Partially disagree 34 39 81 300
Completely disagree 6 8 16 700
Can not say 1 2 4 200
I often take advantage of discount and campaign prices in my purchases Completely agree 37 38 79 200
Partially agree 51 51 106 300
Partially disagree 9 9 18 800
Completely disagree 2 2 4 200
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 5 10 400
Partially agree 25 23 47 900
Partially disagree 38 41 85 400
Completely disagree 24 24 50 000
Can not say 7 7 14 600
In my opinion, money is for consumption and not for saving Completely agree 5 3 6 300
Partially agree 35 35 72 900
Partially disagree 46 49 102 100
Completely disagree 11 11 22 900
Can not say 3 2 4 200
I prefer local shops and services Completely agree 27 29 60 400
Partially agree 57 57 118 800
Partially disagree 12 12 25 000
Completely disagree 2 1 2 100
Can not say 2 2 4 200
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 6 300
Partially agree 28 28 58 400
Partially disagree 31 30 62 500
Completely disagree 32 34 70 900
Can not say 5 5 10 400
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 18 800
Partially agree 32 33 68 800
Partially disagree 37 35 72 900
Completely disagree 22 22 45 800
Can not say 2 1 2 100
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 18 37 500
Partially agree 50 53 110 500
Partially disagree 24 22 45 800
Completely disagree 6 4 8 300
Can not say 3 2 4 200
Ecology is an important purchase reason for me Completely agree 16 19 39 600
Partially agree 51 55 114 600
Partially disagree 24 20 41 700
Completely disagree 7 4 8 300
Can not say 3 2 4 200
I prefer well-known brands Completely agree 12 12 25 000
Partially agree 57 60 125 000
Partially disagree 23 22 45 800
Completely disagree 5 5 10 400
Can not say 3 2 4 200
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 17 35 400
Quite positively 63 62 129 200
Quite negatively 15 13 27 100
Very negative 4 4 8 300
Can not say 5 4 8 300
Magazines Very positive 14 19 39 600
Quite positively 61 62 129 200
Quite negatively 16 11 22 900
Very negative 4 4 8 300
Can not say 6 4 8 300
Free and local newspapers Very positive 24 28 58 400
Quite positively 57 57 118 800
Quite negatively 10 7 14 600
Very negative 3 4 8 300
Can not say 5 5 10 400
Newspaper/Magazine websites or applications Very positive 7 10 20 800
Quite positively 47 46 95 900
Quite negatively 28 27 56 300
Very negative 9 9 18 800
Can not say 8 8 16 700
Social media (Facebook, Instagram etc.) Very positive 6 7 14 600
Quite positively 34 34 70 900
Quite negatively 32 32 66 700
Very negative 16 15 31 300
Can not say 13 13 27 100
Blogs Very positive 4 3 6 300
Quite positively 27 27 56 300
Quite negatively 28 27 56 300
Very negative 15 15 31 300
Can not say 27 28 58 400
Newsletters to email Very positive 2 2 4 200
Quite positively 18 18 37 500
Quite negatively 34 36 75 000
Very negative 43 41 85 400
Can not say 3 2 4 200
Other websites Very positive 4 4 8 300
Quite positively 39 40 83 400
Quite negatively 33 33 68 800
Very negative 13 12 25 000
Can not say 11 11 22 900
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 10 20 800
Quite positively 48 46 95 900
Quite negatively 28 28 58 400
Very negative 13 12 25 000
Can not say 4 4 8 300
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 6 12 500
Quite positively 36 36 75 000
Quite negatively 33 32 66 700
Very negative 19 20 41 700
Can not say 6 7 14 600
Home delivered advertisements and catalogues Very positive 20 23 47 900
Quite positively 47 43 89 600
Quite negatively 16 17 35 400
Very negative 13 14 29 200
Can not say 4 4 8 300
Out-of-home advertising Very positive 12 14 29 200
Quite positively 53 53 110 500
Quite negatively 20 19 39 600
Very negative 7 9 18 800
Can not say 7 5 10 400
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 21 43 800
Partially agree 61 64 133 400
Partially disagree 11 10 20 800
Completely disagree 4 2 4 200
Can not say 7 3 6 300
Completely agree 17 22 45 800
Partially agree 58 61 127 100
Partially disagree 14 11 22 900
Completely disagree 5 3 6 300
Can not say 7 4 8 300
A professional magazine keeps me up to date on professional matters Completely agree 22 30 62 500
Partially agree 48 48 100 000
Partially disagree 12 10 20 800
Completely disagree 5 4 8 300
Can not say 13 8 16 700
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 36 75 000
Partially agree 50 50 104 200
Partially disagree 7 6 12 500
Completely disagree 3 1 2 100
Can not say 9 8 16 700
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 37 500
Partially agree 52 53 110 500
Partially disagree 14 16 33 300
Completely disagree 3 2 4 200
Can not say 15 12 25 000
Finnish magazines offer reliable product recommendations Completely agree 10 13 27 100
Partially agree 54 56 116 700
Partially disagree 18 19 39 600
Completely disagree 3 2 4 200
Can not say 15 10 20 800
Finnish magazines are of high quality Completely agree 22 27 56 300
Partially agree 59 59 123 000
Partially disagree 9 9 18 800
Completely disagree 2 1 2 100
Can not say 8 4 8 300
I follow important magazines on social media Completely agree 7 7 14 600
Partially agree 25 22 45 800
Partially disagree 25 27 56 300
Completely disagree 34 37 77 100
Can not say 9 7 14 600
I read important magazines from cover to cover Completely agree 18 20 41 700
Partially agree 34 37 77 100
Partially disagree 28 28 58 400
Completely disagree 16 13 27 100
Can not say 5 3 6 300
Ads in magazines make new things familiar Completely agree 10 11 22 900
Partially agree 50 52 108 400
Partially disagree 24 26 54 200
Completely disagree 8 6 12 500
Can not say 8 6 12 500
Completely agree 10 9 18 800
Partially agree 36 37 77 100
Partially disagree 24 24 50 000
Completely disagree 23 23 47 900
Can not say 8 7 14 600
I have purchased products based on the ad in magazine Completely agree 9 10 20 800
Partially agree 36 39 81 300
Partially disagree 26 28 58 400
Completely disagree 22 19 39 600
Can not say 6 4 8 300
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 14 29 200
Partially agree 49 52 108 400
Partially disagree 20 21 43 800
Completely disagree 13 12 25 000
Can not say 5 2 4 200
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 9 18 800
Partially agree 29 33 68 800
Partially disagree 29 30 62 500
Completely disagree 27 25 52 100
Can not say 6 4 8 300
Completely agree 2 1 2 100
Partially agree 19 15 31 300
Partially disagree 33 33 68 800
Completely disagree 38 43 89 600
Can not say 9 9 18 800
Completely agree 16 19 39 600
Partially agree 40 43 89 600
Partially disagree 23 23 47 900
Completely disagree 12 9 18 800
Can not say 8 6 12 500
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 11 22 900
Newspapers 13 14 29 200
Magazine websites 7 7 14 600
Newspaper websites 8 7 14 600
Blogs 3 2 4 200
Social media 14 9 18 800
Other websites 42 43 89 600
Television 10 9 18 800
Radio 2 1 2 100
Direct mail 10 10 20 800
None of these 40 41 85 400
Information sources, consumer electronics and information technology Print magazines 15 15 31 300
Newspapers 18 20 41 700
Magazine websites 10 10 20 800
Newspaper websites 11 11 22 900
Blogs 6 5 10 400
Social media 26 21 43 800
Other websites 49 49 102 100
Television 17 15 31 300
Radio 3 3 6 300
Direct mail 36 38 79 200
None of these 17 17 35 400
Information sources, beauty care and cosmetics Print magazines 18 25 52 100
Newspapers 8 9 18 800
Magazine websites 10 13 27 100
Newspaper websites 6 6 12 500
Blogs 8 8 16 700
Social media 28 29 60 400
Other websites 16 17 35 400
Television 14 13 27 100
Radio 2 2 4 200
Direct mail 17 20 41 700
None of these 45 41 85 400
Information sources, travel Print magazines 16 20 41 700
Newspapers 15 20 41 700
Magazine websites 10 13 27 100
Newspaper websites 10 10 20 800
Blogs 11 14 29 200
Social media 34 34 70 900
Other websites 47 52 108 400
Television 16 18 37 500
Radio 3 3 6 300
Direct mail 9 10 20 800
None of these 27 21 43 800
Information sources, style and fashion Print magazines 23 31 64 600
Newspapers 13 17 35 400
Magazine websites 13 18 37 500
Newspaper websites 8 9 18 800
Blogs 9 10 20 800
Social media 34 35 72 900
Other websites 33 37 77 100
Television 18 20 41 700
Radio 2 1 2 100
Direct mail 25 29 60 400
None of these 29 23 47 900
Information sources, building and renovating Print magazines 19 22 45 800
Newspapers 15 17 35 400
Magazine websites 9 10 20 800
Newspaper websites 8 7 14 600
Blogs 6 6 12 500
Social media 23 22 45 800
Other websites 32 34 70 900
Television 18 18 37 500
Radio 2 2 4 200
Direct mail 27 31 64 600
None of these 33 30 62 500
Information sources, food, cooking and baking Print magazines 36 45 93 800
Newspapers 26 31 64 600
Magazine websites 22 25 52 100
Newspaper websites 20 22 45 800
Blogs 14 16 33 300
Social media 42 41 85 400
Other websites 33 34 70 900
Television 28 27 56 300
Radio 6 6 12 500
Direct mail 27 29 60 400
None of these 12 11 22 900
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 8 16 700
Newspapers 11 13 27 100
Magazine websites 3 3 6 300
Newspaper websites 6 5 10 400
Blogs 1 1 2 100
Social media 10 11 22 900
Other websites 25 26 54 200
Television 12 11 22 900
Radio 2 1 2 100
Direct mail 17 20 41 700
None of these 52 50 104 200
Information sources, decorating and furniture purchases Print magazines 23 31 64 600
Newspapers 16 18 37 500
Magazine websites 11 13 27 100
Newspaper websites 8 7 14 600
Blogs 8 9 18 800
Social media 28 28 58 400
Other websites 30 32 66 700
Television 18 16 33 300
Radio 2 1 2 100
Direct mail 30 34 70 900
None of these 26 20 41 700
Information sources, saving and investing Print magazines 9 10 20 800
Newspapers 11 13 27 100
Magazine websites 7 7 14 600
Newspaper websites 10 10 20 800
Blogs 7 7 14 600
Social media 18 13 27 100
Other websites 30 33 68 800
Television 7 7 14 600
Radio 3 3 6 300
Direct mail 4 3 6 300
None of these 48 46 95 900
Information sources, health and wellbeing products / services Print magazines 14 17 35 400
Newspapers 14 16 33 300
Magazine websites 8 9 18 800
Newspaper websites 8 9 18 800
Blogs 5 6 12 500
Social media 23 24 50 000
Other websites 38 40 83 400
Television 12 13 27 100
Radio 3 2 4 200
Direct mail 16 19 39 600
None of these 37 33 68 800
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 15 31 300
Newspapers 18 23 47 900
Magazine websites 7 8 16 700
Newspaper websites 9 9 18 800
Blogs 5 6 12 500
Social media 24 23 47 900
Other websites 41 45 93 800
Television 14 14 29 200
Radio 2 1 2 100
Direct mail 30 35 72 900
None of these 29 24 50 000
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 16 33 300
Well-being and health 52 57 118 800
Charity work 14 21 43 800
Self development 32 39 81 300
Celebrities 15 16 33 300
Fishing 16 12 25 000
Beauty care and cosmetics 17 17 35 400
Literature 27 44 91 700
Domestic and foreign news 54 65 135 500
Domestic travel 32 37 77 100
Culture 33 52 108 400
Crafts 26 34 70 900
Nature and going outdoor 53 65 135 500
Hunting 10 8 16 700
Style and fashion 22 26 54 200
Music and concerts 37 48 100 000
Going on summer cottage 30 30 62 500
Local affairs 56 62 129 200
Computer/console/mobile playing 17 9 18 800
Politics 41 48 100 000
Gardening and plants 33 44 91 700
Building and renovating 37 37 77 100
Food and drink 40 44 91 700
Cooking, baking, recipes 39 48 100 000
Investment 22 17 35 400
Decorating 30 40 83 400
Economic and finances 35 33 68 800
Science 34 42 87 500
Travelling abroad 35 36 75 000
Sports, exercising 46 48 100 000
Sailing, boating 10 10 20 800
Consumer electronics and information technology 23 13 27 100
Environmental matters 32 46 95 900
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 3 6 300
Buying an apartment 10 10 20 800
Home renovation 29 30 62 500
Buying a car 25 26 54 200
Buying a boat 3 3 6 300
None of these 50 48 100 000
Purchases in the last 12 months Furniture and furnishings 42 48 100 000
Repair and construction products 40 41 85 400
Domestic appliances 38 41 85 400
Electronics or IT products 49 48 100 000
Cars 18 18 37 500
Clothing and footwear 82 87 181 300
Eyeglasses, contact lenses or sunglasses 35 42 87 500
Sports clothing, footwear or equipment 60 65 135 500
Saving or investing products or services 26 29 60 400
Cosmetics and beauty products 47 58 120 900
Mobile phones 30 29 60 400
Travels 46 54 112 500
Products and services for health and well-being 60 67 139 600
None of the above 2 1 2 100
Intentions to purchase within 12 months Furniture and furnishings 29 28 58 400
Repair and construction products 34 35 72 900
Domestic appliances 19 18 37 500
Electronics or IT products 28 26 54 200
Cars 14 11 22 900
Clothing and footwear 64 70 145 900
Eyeglasses, contact lenses or sunglasses 28 32 66 700
Sports clothing, footwear or equipment 43 50 104 200
Saving or investing products or services 21 23 47 900
Cosmetics and beauty products 38 46 95 900
Mobile phones 16 15 31 300
Travels 44 52 108 400
Products and services for health and well-being 48 56 116 700
None of the above 7 5 10 400
Will consider switching over the next 12 months Bank 7 6 12 500
Insurance company 10 10 20 800
electric company 20 22 45 800
Internet Connection 9 7 14 600
Phone-subscription 13 12 25 000
None of the above 46 48 100 000
Can not say 19 18 37 500
Uses of extra money Magazines, books, movies 17 22 45 800
Eating, drinking, partying in a restaurant 34 35 72 900
Exercise hobbies and equipment 27 30 62 500
Cultural events (e.g. concerts, theater, festivals) 35 44 91 700
Renovation, decoration 24 27 56 300
Health services and one's own well-being 22 24 50 000
Travelling 42 51 106 300
Entertainment electronics and information technology equipment, mobile phones 15 11 22 900
Clothes, shoes and bags 23 24 50 000
Home services (cleaning and other housekeeping services) 6 7 14 600
Car, boat, motorcycle 12 9 18 800
Cosmetics and beauty care 11 12 25 000
Saving, investing 46 51 106 300
Other 8 7 14 600
There is no extra money after mandatory expenses 7 6 12 500
Can not say 3 2 4 200
Source: NRS 2024

Online & social media

Magazine website

www.opettaja.fi

Magazine in Social Media
Some channels and Followers August 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Asiakasmedia Jaatinen Oy

Myyntipäällikkö

  • Anne Joukainen
  • 050 310 3081
  • anne.joukainen@asiakasmedia.fi

Myyntipäällikkö

  • Ari Suominen
  • 040 355 2340
  • ari.suominen@asiakasmedia.fi
Media

Publisher

  • Opetusalan Ammattijärjestö OAJ ry

Publisher

  • Opetusalan Ammattijärjestö OAJ ry

Päätoimittaja

  • Minna Ängeslevä

Vastaava päätoimittaja

  • Hanna Ottman
 

Address

  • Kellosilta 7
  • 00520 Helsinki

Postal address

  • PL 20
  • 00521 Helsinki

Phone

  • +358 20 748 9722

Email

  • opettaja@oaj.fi