Oma PIHA
Kansikuva Oma PIHA 2024

Oma PIHA

Issues per year

6 issues per year

Copies

11 000

Magazine website

https://omapiha.info/

Magazine in Social Media
Pellervo-Media Oy Consumer magazines Living, garden, ironmongery and renovation
NRS Yard and garden maintenance

Timetables

Issue Issue Booking Date Material Date Themes and info
1 12.1.2024 12.12.2023 15.12.2024
2 1.3.2024 30.1.2024 9.2.2024
3 26.4.2024 25.3.2024 5.4.2024
4 21.6.2024 21.5.2024 31.5.2024
5 9.8.2024 9.7.2024 19.7.2024
6 18.10.2024 18.9.2024 27.9.2024
6 18.10.2024 9.9.2024 20.9.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
Aukeama multipage Not specified 420 x 297 mm *) 4 350 €
Takakansi portrait Not specified 210 x 265 mm *) 2 850 €
1/1 portrait Not specified 210 x 297 mm *) 2 550 €
1/2 landscape Not specified 210 x 148 mm *) 1 500 €
1/2 portrait Not specified 102 x 297 mm *) 1 500 €
1/3 portrait Not specified 70 x 297 mm *) 1 125 €
1/4 landscape Not specified 184 x 66 mm *) 900 €
1/4 portrait Not specified 89 x 133 mm *) 900 €
1/6 portrait Not specified 58 x 133 mm *) 675 €
1/8 landscape Not specified 184 x 33 mm *) 600 €
Palveluhakemisto 1 moduuli, sarjana landscape Not specified 40 x 60 mm *) 100 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ilmoitukset@omapiha.info

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ilmoitukset@omapiha.info

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
97 700
Total reach
114 200
How many times read
2,3
Minutes of reading
47 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 70 68 400
Men 49 30 29 300
Native language Finnish 95 97 94 800
Swedish 5 3 2 900
Age 15-24 y 13 2 2 000
25-34 y 14 4 3 900
35-44 y 14 7 6 800
45-54 y 14 13 12 700
55-64 y 16 22 21 500
65+ y 30 52 50 800
Gender + age Female 15-29 years 10 1 1 000
Female 30-49 years 14 11 10 700
Female 50+ years 28 58 56 700
Male 15-29 years 10 3 2 900
Male 30-49 years 15 4 3 900
Male 50+ years 24 24 23 400
Household position Lives at home with parents 7 1 1 000
Lives alone 29 27 26 400
Lives with spouse 36 50 48 800
Lives with spouse and children 24 18 17 600
Single parent 3 2 2 000
Other 3 2 2 000
Grandchildren under 18 years of age Yes 20 29 28 300
No 39 58 56 700
No answer (under 45 year olds) 41 13 12 700
Education Elementary school 5 11 10 700
Secondary school 6 9 8 800
Vocational 28 35 34 200
High school 14 8 7 800
University of Applied Sciences 20 13 12 700
University 26 22 21 500
Something else 2 3 2 900
Decision-maker in grocery purchases Yes 93 96 93 800
No 7 3 2 900
Can not say 1 1 1 000
Use of glasses or contact lenses Yes 68 83 81 100
No 32 17 16 600
Size of the household 1 pers 29 26 25 400
2 pers 38 51 49 800
3 pers 14 12 11 700
4 pers 12 8 7 800
5+ pers 7 3 2 900
Household income (gross) Below 20 000 € /y 11 8 7 800
20 000 - 35 000 € /y 18 24 23 400
35 001 - 50 000 € /y 19 23 22 500
50 001 - 85 000 € /y 21 21 20 500
85 001 - 100 000 € /y 8 7 6 800
Over 100 000 € /y 10 7 6 800
Dont want to tell 5 7 6 800
Cant say / No answer 8 4 3 900
Family with kids Yes 32 21 20 500
No 68 79 77 200
13 11 10 700
13 7 6 800
5 2 2 000
1 1 1 000
1 0 0
68 78 76 200
0 1 1 000
Pets in household Cat 17 15 14 700
Dog 26 22 21 500
Some other pet 5 4 3 900
No pets 60 65 63 500
Health services used in the household Public health services 85 87 85 000
Employer - funded health care services 50 39 38 100
Private, self-funded healthcare services 38 45 44 000
Private health insurance services 24 16 15 600
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 25 24 400
Row house or semi-detached house 15 15 14 700
Detached house 47 52 50 800
Farm 5 5 4 900
Something else 1 2 2 000
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 83 81 100
Rented residence 19 12 11 700
Right of residence apartment 2 4 3 900
Something else 1 1 1 000
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 45 44 000
No 58 54 52 800
Can not say 1 0 0
Number of cars in household One car 46 49 47 900
Two cars 31 33 32 200
Three or more cars 10 8 7 800
No car 14 10 9 800
Type of car, if buying now New 21 25 24 400
Used 68 62 60 600
Company car 4 2 2 000
Leasing (personal) 8 6 5 900
Shared car 3 1 1 000
Doesn't use a car 9 9 8 800
Can not say 5 5 4 900
Advertising ban at the door / mailbox Yes 26 14 13 700
No 74 86 84 000
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 8 7 800
No 76 85 83 000
Can not say 5 7 6 800
Type of municipality (7 class) Greater Helsinki 19 10 9 800
Turku or Tampere 8 7 6 800
Oulu 4 3 2 900
70 000 - 150 000 inhabitants town 13 13 12 700
Urban municipality 27 32 31 300
Conurbation 15 18 17 600
Countryside 13 18 17 600
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 25 24 400
5-6 days a week 4 6 5 900
1-4 days a week 25 36 35 200
Monthly 24 23 22 500
Rarely 24 10 9 800
Never 8 0 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 24 23 400
5-6 days a week 6 5 4 900
1-4 days a week 19 22 21 500
Monthly 15 12 11 700
Rarely 23 20 19 500
Never 14 16 15 600
Can not say 1 2 2 000
The frequency of reading: Print newspapers or afternoon papers Daily 28 47 45 900
5-6 days a week 4 6 5 900
1-4 days a week 23 29 28 300
Monthly 14 9 8 800
Rarely 23 8 7 800
Never 8 1 1 000
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 53 51 800
5-6 days a week 10 10 9 800
1-4 days a week 16 15 14 700
Monthly 6 4 3 900
Rarely 9 8 7 800
Never 6 10 9 800
Can not say 1 1 1 000
The frequency of reading: Free and free delivery newspapers Daily 5 6 5 900
5-6 days a week 4 6 5 900
1-4 days a week 42 55 53 700
Monthly 18 15 14 700
Rarely 22 14 13 700
Never 9 4 3 900
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 17 16 600
5-6 days a week 10 9 8 800
1-4 days a week 30 31 30 300
Monthly 23 22 21 500
Rarely 14 14 13 700
Never 6 7 6 800
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 15 11 10 700
5-6 days a week 10 7 6 800
1-4 days a week 22 16 15 600
Monthly 10 6 5 900
Rarely 12 13 12 700
Never 30 48 46 900
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 61 59 600
5-6 days a week 10 9 8 800
1-4 days a week 20 15 14 700
Monthly 12 6 5 900
Rarely 11 6 5 900
Never 3 2 2 000
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 52 50 800
5-6 days a week 12 12 11 700
1-4 days a week 23 16 15 600
Monthly 12 7 6 800
Rarely 13 7 6 800
Never 6 7 6 800
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 31 30 300
5-6 days a week 7 9 8 800
1-4 days a week 16 19 18 600
Monthly 13 10 9 800
Rarely 26 20 19 500
Never 16 10 9 800
Can not say 1 1 1 000
The frequency of listening: Programs of commercial radio channels Daily 16 20 19 500
5-6 days a week 9 9 8 800
1-4 days a week 22 20 19 500
Monthly 14 9 8 800
Rarely 22 24 23 400
Never 16 18 17 600
Can not say 1 1 1 000
The frequency of listening: Podcasts Daily 5 2 2 000
5-6 days a week 3 3 2 900
1-4 days a week 10 7 6 800
Monthly 14 9 8 800
Rarely 29 28 27 400
Never 38 49 47 900
Can not say 2 3 2 900
User frequency and following: Social media Daily 59 52 50 800
5-6 days a week 7 7 6 800
1-4 days a week 7 8 7 800
Monthly 3 2 2 000
Rarely 6 7 6 800
Never 17 24 23 400
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 6 5 900
5-6 days a week 6 3 2 900
1-4 days a week 12 7 6 800
Monthly 8 6 5 900
Rarely 21 24 23 400
Never 40 54 52 800
Can not say 1 0 0
User frequency: Instant messaging Daily 69 61 59 600
5-6 days a week 10 11 10 700
1-4 days a week 9 11 10 700
Monthly 3 4 3 900
Rarely 3 4 3 900
Never 6 11 10 700
Can not say 0 0 0
Daily 16 24 23 400
5-6 days a week 6 7 6 800
1-4 days a week 14 14 13 700
Monthly 22 19 18 600
Rarely 35 33 32 200
Never 7 4 3 900
Can not say 0 0 0
Daily 3 3 2 900
5-6 days a week 2 1 1 000
1-4 days a week 4 3 2 900
Monthly 7 6 5 900
Rarely 30 26 25 400
Never 53 60 58 600
Can not say 1 1 1 000
Daily 6 5 4 900
5-6 days a week 3 3 2 900
1-4 days a week 5 4 3 900
Monthly 8 6 5 900
Rarely 23 23 22 500
Never 55 60 58 600
Can not say 1 1 1 000
Daily 19 9 8 800
5-6 days a week 9 7 6 800
1-4 days a week 23 18 17 600
Monthly 22 24 23 400
Rarely 18 24 23 400
Never 10 18 17 600
Can not say 0 0 0
Daily 4 2 2 000
5-6 days a week 2 2 2 000
1-4 days a week 7 6 5 900
Monthly 7 5 4 900
Rarely 12 10 9 800
Never 61 65 63 500
Cant say / No answer 7 11 10 700
Daily 41 45 44 000
5-6 days a week 8 8 7 800
1-4 days a week 10 9 8 800
Monthly 6 4 3 900
Rarely 8 5 4 900
Never 22 23 22 500
Cant say / No answer 4 7 6 800
Daily 31 23 22 500
5-6 days a week 6 5 4 900
1-4 days a week 9 9 8 800
Monthly 5 4 3 900
Rarely 10 11 10 700
Never 34 41 40 100
Cant say / No answer 5 7 6 800
Daily 14 4 3 900
5-6 days a week 2 1 1 000
1-4 days a week 3 1 1 000
Monthly 2 1 1 000
Rarely 5 6 5 900
Never 69 80 78 200
Cant say / No answer 5 7 6 800
Daily 6 4 3 900
5-6 days a week 2 2 2 000
1-4 days a week 5 4 3 900
Monthly 5 3 2 900
Rarely 12 9 8 800
Never 65 72 70 300
Cant say / No answer 5 7 6 800
Daily 10 3 2 900
5-6 days a week 3 2 2 000
1-4 days a week 4 3 2 900
Monthly 3 3 2 900
Rarely 9 9 8 800
Never 68 74 72 300
Cant say / No answer 5 7 6 800
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 12 11 700
Partially agree 44 42 41 000
Partially disagree 31 34 33 200
Completely disagree 10 11 10 700
Can not say 2 1 1 000
I prefer domestic products Completely agree 32 36 35 200
Partially agree 55 56 54 700
Partially disagree 10 7 6 800
Completely disagree 1 1 1 000
Can not say 1 1 1 000
I consciously make responsible choices in my consumption Completely agree 19 20 19 500
Partially agree 55 61 59 600
Partially disagree 19 15 14 700
Completely disagree 4 3 2 900
Can not say 3 2 2 000
When shopping, quality is more important to me than price Completely agree 22 24 23 400
Partially agree 57 59 57 600
Partially disagree 17 14 13 700
Completely disagree 2 2 2 000
Can not say 2 2 2 000
I usually choose the cheapest option Completely agree 12 9 8 800
Partially agree 47 47 45 900
Partially disagree 34 36 35 200
Completely disagree 6 7 6 800
Can not say 1 1 1 000
I often take advantage of discount and campaign prices in my purchases Completely agree 37 38 37 100
Partially agree 51 52 50 800
Partially disagree 9 7 6 800
Completely disagree 2 3 2 900
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 5 4 900
Partially agree 25 21 20 500
Partially disagree 38 43 42 000
Completely disagree 24 25 24 400
Can not say 7 7 6 800
In my opinion, money is for consumption and not for saving Completely agree 5 5 4 900
Partially agree 35 35 34 200
Partially disagree 46 47 45 900
Completely disagree 11 10 9 800
Can not say 3 3 2 900
I prefer local shops and services Completely agree 27 35 34 200
Partially agree 57 56 54 700
Partially disagree 12 8 7 800
Completely disagree 2 1 1 000
Can not say 2 1 1 000
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 2 900
Partially agree 28 26 25 400
Partially disagree 31 29 28 300
Completely disagree 32 35 34 200
Can not say 5 7 6 800
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 8 800
Partially agree 32 33 32 200
Partially disagree 37 38 37 100
Completely disagree 22 19 18 600
Can not say 2 1 1 000
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 19 18 600
Partially agree 50 57 55 700
Partially disagree 24 18 17 600
Completely disagree 6 4 3 900
Can not say 3 2 2 000
Ecology is an important purchase reason for me Completely agree 16 19 18 600
Partially agree 51 53 51 800
Partially disagree 24 20 19 500
Completely disagree 7 4 3 900
Can not say 3 3 2 900
I prefer well-known brands Completely agree 12 10 9 800
Partially agree 57 62 60 600
Partially disagree 23 22 21 500
Completely disagree 5 4 3 900
Can not say 3 2 2 000
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 15 14 700
Quite positively 63 68 66 400
Quite negatively 15 13 12 700
Very negative 4 2 2 000
Can not say 5 3 2 900
Magazines Very positive 14 14 13 700
Quite positively 61 65 63 500
Quite negatively 16 16 15 600
Very negative 4 2 2 000
Can not say 6 3 2 900
Free and local newspapers Very positive 24 28 27 400
Quite positively 57 60 58 600
Quite negatively 10 8 7 800
Very negative 3 2 2 000
Can not say 5 3 2 900
Newspaper/Magazine websites or applications Very positive 7 7 6 800
Quite positively 47 44 43 000
Quite negatively 28 27 26 400
Very negative 9 7 6 800
Can not say 8 15 14 700
Social media (Facebook, Instagram etc.) Very positive 6 7 6 800
Quite positively 34 34 33 200
Quite negatively 32 28 27 400
Very negative 16 15 14 700
Can not say 13 17 16 600
Blogs Very positive 4 4 3 900
Quite positively 27 23 22 500
Quite negatively 28 25 24 400
Very negative 15 13 12 700
Can not say 27 35 34 200
Newsletters to email Very positive 2 2 2 000
Quite positively 18 19 18 600
Quite negatively 34 41 40 100
Very negative 43 34 33 200
Can not say 3 3 2 900
Other websites Very positive 4 4 3 900
Quite positively 39 38 37 100
Quite negatively 33 30 29 300
Very negative 13 12 11 700
Can not say 11 16 15 600
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 11 10 700
Quite positively 48 48 46 900
Quite negatively 28 27 26 400
Very negative 13 11 10 700
Can not say 4 3 2 900
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 6 5 900
Quite positively 36 36 35 200
Quite negatively 33 36 35 200
Very negative 19 17 16 600
Can not say 6 5 4 900
Home delivered advertisements and catalogues Very positive 20 26 25 400
Quite positively 47 52 50 800
Quite negatively 16 12 11 700
Very negative 13 8 7 800
Can not say 4 2 2 000
Out-of-home advertising Very positive 12 12 11 700
Quite positively 53 52 50 800
Quite negatively 20 21 20 500
Very negative 7 7 6 800
Can not say 7 8 7 800
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 21 20 500
Partially agree 61 64 62 500
Partially disagree 11 10 9 800
Completely disagree 4 2 2 000
Can not say 7 3 2 900
Completely agree 17 19 18 600
Partially agree 58 62 60 600
Partially disagree 14 13 12 700
Completely disagree 5 3 2 900
Can not say 7 4 3 900
A professional magazine keeps me up to date on professional matters Completely agree 22 22 21 500
Partially agree 48 49 47 900
Partially disagree 12 11 10 700
Completely disagree 5 4 3 900
Can not say 13 14 13 700
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 33 32 200
Partially agree 50 52 50 800
Partially disagree 7 6 5 900
Completely disagree 3 2 2 000
Can not say 9 8 7 800
Finnish magazines offer reliable comparisons and tests Completely agree 16 15 14 700
Partially agree 52 55 53 700
Partially disagree 14 12 11 700
Completely disagree 3 2 2 000
Can not say 15 16 15 600
Finnish magazines offer reliable product recommendations Completely agree 10 11 10 700
Partially agree 54 55 53 700
Partially disagree 18 18 17 600
Completely disagree 3 2 2 000
Can not say 15 14 13 700
Finnish magazines are of high quality Completely agree 22 27 26 400
Partially agree 59 62 60 600
Partially disagree 9 7 6 800
Completely disagree 2 1 1 000
Can not say 8 4 3 900
I follow important magazines on social media Completely agree 7 6 5 900
Partially agree 25 24 23 400
Partially disagree 25 29 28 300
Completely disagree 34 34 33 200
Can not say 9 6 5 900
I read important magazines from cover to cover Completely agree 18 24 23 400
Partially agree 34 40 39 100
Partially disagree 28 22 21 500
Completely disagree 16 11 10 700
Can not say 5 3 2 900
Ads in magazines make new things familiar Completely agree 10 13 12 700
Partially agree 50 54 52 800
Partially disagree 24 22 21 500
Completely disagree 8 7 6 800
Can not say 8 4 3 900
Completely agree 10 12 11 700
Partially agree 36 33 32 200
Partially disagree 24 24 23 400
Completely disagree 23 25 24 400
Can not say 8 6 5 900
I have purchased products based on the ad in magazine Completely agree 9 13 12 700
Partially agree 36 37 36 100
Partially disagree 26 28 27 400
Completely disagree 22 20 19 500
Can not say 6 3 2 900
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 15 14 700
Partially agree 49 55 53 700
Partially disagree 20 17 16 600
Completely disagree 13 12 11 700
Can not say 5 2 2 000
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 9 8 800
Partially agree 29 38 37 100
Partially disagree 29 24 23 400
Completely disagree 27 26 25 400
Can not say 6 3 2 900
Completely agree 2 1 1 000
Partially agree 19 11 10 700
Partially disagree 33 31 30 300
Completely disagree 38 46 44 900
Can not say 9 11 10 700
Completely agree 16 22 21 500
Partially agree 40 47 45 900
Partially disagree 23 19 18 600
Completely disagree 12 7 6 800
Can not say 8 5 4 900
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 13 12 700
Newspapers 13 20 19 500
Magazine websites 7 6 5 900
Newspaper websites 8 6 5 900
Blogs 3 1 1 000
Social media 14 9 8 800
Other websites 42 35 34 200
Television 10 14 13 700
Radio 2 1 1 000
Direct mail 10 14 13 700
None of these 40 40 39 100
Information sources, consumer electronics and information technology Print magazines 15 20 19 500
Newspapers 18 25 24 400
Magazine websites 10 7 6 800
Newspaper websites 11 7 6 800
Blogs 6 3 2 900
Social media 26 15 14 700
Other websites 49 40 39 100
Television 17 24 23 400
Radio 3 2 2 000
Direct mail 36 49 47 900
None of these 17 17 16 600
Information sources, beauty care and cosmetics Print magazines 18 31 30 300
Newspapers 8 14 13 700
Magazine websites 10 12 11 700
Newspaper websites 6 6 5 900
Blogs 8 5 4 900
Social media 28 21 20 500
Other websites 16 18 17 600
Television 14 22 21 500
Radio 2 1 1 000
Direct mail 17 26 25 400
None of these 45 36 35 200
Information sources, travel Print magazines 16 25 24 400
Newspapers 15 25 24 400
Magazine websites 10 9 8 800
Newspaper websites 10 7 6 800
Blogs 11 8 7 800
Social media 34 26 25 400
Other websites 47 48 46 900
Television 16 22 21 500
Radio 3 3 2 900
Direct mail 9 14 13 700
None of these 27 23 22 500
Information sources, style and fashion Print magazines 23 38 37 100
Newspapers 13 21 20 500
Magazine websites 13 14 13 700
Newspaper websites 8 7 6 800
Blogs 9 6 5 900
Social media 34 24 23 400
Other websites 33 33 32 200
Television 18 25 24 400
Radio 2 1 1 000
Direct mail 25 39 38 100
None of these 29 21 20 500
Information sources, building and renovating Print magazines 19 27 26 400
Newspapers 15 23 22 500
Magazine websites 9 8 7 800
Newspaper websites 8 7 6 800
Blogs 6 3 2 900
Social media 23 15 14 700
Other websites 32 28 27 400
Television 18 22 21 500
Radio 2 1 1 000
Direct mail 27 41 40 100
None of these 33 28 27 400
Information sources, food, cooking and baking Print magazines 36 50 48 800
Newspapers 26 38 37 100
Magazine websites 22 22 21 500
Newspaper websites 20 15 14 700
Blogs 14 9 8 800
Social media 42 30 29 300
Other websites 33 29 28 300
Television 28 35 34 200
Radio 6 7 6 800
Direct mail 27 39 38 100
None of these 12 9 8 800
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 10 9 800
Newspapers 11 19 18 600
Magazine websites 3 4 3 900
Newspaper websites 6 5 4 900
Blogs 1 0 0
Social media 10 11 10 700
Other websites 25 25 24 400
Television 12 19 18 600
Radio 2 1 1 000
Direct mail 17 28 27 400
None of these 52 42 41 000
Information sources, decorating and furniture purchases Print magazines 23 35 34 200
Newspapers 16 23 22 500
Magazine websites 11 10 9 800
Newspaper websites 8 7 6 800
Blogs 8 4 3 900
Social media 28 18 17 600
Other websites 30 27 26 400
Television 18 25 24 400
Radio 2 1 1 000
Direct mail 30 46 44 900
None of these 26 20 19 500
Information sources, saving and investing Print magazines 9 9 8 800
Newspapers 11 16 15 600
Magazine websites 7 5 4 900
Newspaper websites 10 7 6 800
Blogs 7 3 2 900
Social media 18 10 9 800
Other websites 30 24 23 400
Television 7 11 10 700
Radio 3 2 2 000
Direct mail 4 6 5 900
None of these 48 52 50 800
Information sources, health and wellbeing products / services Print magazines 14 20 19 500
Newspapers 14 22 21 500
Magazine websites 8 8 7 800
Newspaper websites 8 7 6 800
Blogs 5 4 3 900
Social media 23 20 19 500
Other websites 38 37 36 100
Television 12 15 14 700
Radio 3 2 2 000
Direct mail 16 25 24 400
None of these 37 33 32 200
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 17 16 600
Newspapers 18 29 28 300
Magazine websites 7 6 5 900
Newspaper websites 9 10 9 800
Blogs 5 2 2 000
Social media 24 16 15 600
Other websites 41 35 34 200
Television 14 21 20 500
Radio 2 1 1 000
Direct mail 30 41 40 100
None of these 29 26 25 400
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 21 20 500
Well-being and health 52 63 61 600
Charity work 14 19 18 600
Self development 32 35 34 200
Celebrities 15 13 12 700
Fishing 16 15 14 700
Beauty care and cosmetics 17 18 17 600
Literature 27 34 33 200
Domestic and foreign news 54 52 50 800
Domestic travel 32 35 34 200
Culture 33 38 37 100
Crafts 26 42 41 000
Nature and going outdoor 53 64 62 500
Hunting 10 9 8 800
Style and fashion 22 26 25 400
Music and concerts 37 35 34 200
Going on summer cottage 30 40 39 100
Local affairs 56 60 58 600
Computer/console/mobile playing 17 4 3 900
Politics 41 36 35 200
Gardening and plants 33 71 69 400
Building and renovating 37 43 42 000
Food and drink 40 39 38 100
Cooking, baking, recipes 39 50 48 800
Investment 22 21 20 500
Decorating 30 47 45 900
Economic and finances 35 32 31 300
Science 34 27 26 400
Travelling abroad 35 33 32 200
Sports, exercising 46 40 39 100
Sailing, boating 10 8 7 800
Consumer electronics and information technology 23 11 10 700
Environmental matters 32 38 37 100
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 1 000
Buying an apartment 10 6 5 900
Home renovation 29 26 25 400
Buying a car 25 19 18 600
Buying a boat 3 2 2 000
None of these 50 58 56 700
Purchases in the last 12 months Furniture and furnishings 42 36 35 200
Repair and construction products 40 41 40 100
Domestic appliances 38 40 39 100
Electronics or IT products 49 41 40 100
Cars 18 12 11 700
Clothing and footwear 82 84 82 100
Eyeglasses, contact lenses or sunglasses 35 39 38 100
Sports clothing, footwear or equipment 60 55 53 700
Saving or investing products or services 26 23 22 500
Cosmetics and beauty products 47 58 56 700
Mobile phones 30 25 24 400
Travels 46 45 44 000
Products and services for health and well-being 60 66 64 500
None of the above 2 1 1 000
Intentions to purchase within 12 months Furniture and furnishings 29 21 20 500
Repair and construction products 34 32 31 300
Domestic appliances 19 17 16 600
Electronics or IT products 28 20 19 500
Cars 14 11 10 700
Clothing and footwear 64 62 60 600
Eyeglasses, contact lenses or sunglasses 28 33 32 200
Sports clothing, footwear or equipment 43 35 34 200
Saving or investing products or services 21 16 15 600
Cosmetics and beauty products 38 40 39 100
Mobile phones 16 16 15 600
Travels 44 41 40 100
Products and services for health and well-being 48 49 47 900
None of the above 7 6 5 900
Will consider switching over the next 12 months Bank 7 5 4 900
Insurance company 10 5 4 900
electric company 20 18 17 600
Internet Connection 9 6 5 900
Phone-subscription 13 8 7 800
None of the above 46 56 54 700
Can not say 19 17 16 600
Uses of extra money Magazines, books, movies 17 18 17 600
Eating, drinking, partying in a restaurant 34 25 24 400
Exercise hobbies and equipment 27 24 23 400
Cultural events (e.g. concerts, theater, festivals) 35 36 35 200
Renovation, decoration 24 24 23 400
Health services and one's own well-being 22 29 28 300
Travelling 42 43 42 000
Entertainment electronics and information technology equipment, mobile phones 15 7 6 800
Clothes, shoes and bags 23 18 17 600
Home services (cleaning and other housekeeping services) 6 9 8 800
Car, boat, motorcycle 12 9 8 800
Cosmetics and beauty care 11 10 9 800
Saving, investing 46 42 41 000
Other 8 7 6 800
There is no extra money after mandatory expenses 7 6 5 900
Can not say 3 3 2 900
Source: NRS 2024

Online & social media

Magazine website

https://omapiha.info/

Magazine in Social Media
Some channels and Followers August 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Saarsalo Oy
  • Sorkkalantie 394
  • 33980 Pirkkala
  • info@saarsalo.fi

Myyntipäällikkö

  • Sanna Mäkinen
  • 041 313 2706
  • sanna.makinen@saarsalo.fi
Media

Publisher

  • Pellervo-Media Oy

Publisher

  • Pellervo-Media Oy

Vastaava päätoimittaja

  • Anna Malk
 

Address

  • Simonkatu 6
  • 00100 Helsinki

Postal address

  • PL 77
  • 00101 Helsinki

Phone

Email