Moottori
Kansikuva Moottori 2024

Moottori

Moottori is the member magazine of the Finnish Touring Club and the biggest car magazine in Finland. In every issue there are reports of the new cars, interesting travel destinations, detailed articles about the Finnish traffic policy and current motoring trends.

Issues per year

9 issues per year

Copies

114 000

Magazine website

https://www.moottori.fi

Magazine in Social Media
Autoliitto ry Consumer magazines Cars and transport
Car NRS Travel Tourist destinations Motor vehicles Motorbikes Tests

Timetables

Issue Issue Booking Date Material Date Themes and info
1 - 2 31.1.2024 12.1.2024 16.1.2024
3 6.3.2024 16.2.2024 20.2.2024
4 10.4.2024 22.3.2024 26.3.2024
5 15.5.2024 26.4.2024 30.4.2024
6 - 7 19.6.2024 31.5.2024 4.6.2024
8 14.8.2024 26.7.2024 30.7.2024
9 11.9.2024 23.8.2024 27.8.2024
10 16.10.2024 27.9.2024 1.10.2024
11 - 12 27.11.2024 8.11.2024 12.11.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape First spread 430 x 280 mm 5 mm 11 800 €
2/1 landscape Not specified 430 x 280 mm 5 mm 10 160 €
takakansi portrait Back cover 215 x 250 mm 5 mm 5 590 €
2.kansi portrait 2. Cover 215 x 280 mm 5 mm 5 390 €
3.kansi portrait 3. Cover 215 x 280 mm 5 mm 5 290 €
1/1 portrait Not specified 215 x 280 mm 5 mm 5 080 €
1/2 portrait Not specified 105 x 280 mm 5 mm 3 050 €
1/2 portrait Not specified 105 x 280 mm 5 mm 3 050 €
1/3 landscape Not specified 215 x 90 mm 5 mm 2 610 €
1/3 portrait Not specified 70 x 280 mm 5 mm 2 610 €
1/4 landscape Not specified 185 x 61 mm 5 mm 2 030 €
*) size without marginal Prices valid until 31.12.2024
Size

215 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2025
Size

215 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x552 px 35 € / CPM (Cost per thousand)
Desktop 980x400 px 30 € / CPM (Cost per thousand)
Desktop 980x120 px 12 € / CPM (Cost per thousand)
Desktop 140x350 px 6 € / CPM (Cost per thousand)
Desktop 160x600 px 8 € / CPM (Cost per thousand)
Desktop 200x900 px 9 € / CPM (Cost per thousand)
Desktop 468x400 px 9 € / CPM (Cost per thousand)
Desktop 468x600 px 12 € / CPM (Cost per thousand)
Desktop 300x250 px 7 € / CPM (Cost per thousand)
Desktop Tikkeri 1600x45 px 8 € / CPM (Cost per thousand)
Mobile 300x300 px 18 € / CPM (Cost per thousand)
Mobile 300x150 px 12 € / CPM (Cost per thousand)
Mobile Kalapuikko 300x75 px 8 € / CPM (Cost per thousand)
Desktop Digietusivu 600x700 px 40 € / CPM (Cost per thousand)
Desktop Videoetusivu (valmistus 95 €) 600x700 px 40 € / CPM (Cost per thousand)
Desktop Videoparaati 980x400 px 30 € / CPM (Cost per thousand)
Desktop Videojättiboksi 468x400 px 10 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
242 500
Total reach
295 800
How many times read
1,9
Minutes of reading
55 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 15 36 400
Men 49 85 206 100
Native language Finnish 95 97 235 200
Swedish 5 3 7 300
Age 15-24 y 13 5 12 100
25-34 y 14 8 19 400
35-44 y 14 12 29 100
45-54 y 14 16 38 800
55-64 y 16 22 53 400
65+ y 30 36 87 300
Gender + age Female 15-29 years 10 1 2 400
Female 30-49 years 14 4 9 700
Female 50+ years 28 10 24 200
Male 15-29 years 10 7 17 000
Male 30-49 years 15 22 53 400
Male 50+ years 24 56 135 800
Household position Lives at home with parents 7 3 7 300
Lives alone 29 24 58 200
Lives with spouse 36 44 106 700
Lives with spouse and children 24 26 63 000
Single parent 3 2 4 800
Other 3 2 4 800
Grandchildren under 18 years of age Yes 20 26 63 000
No 39 49 118 800
No answer (under 45 year olds) 41 26 63 000
Education Elementary school 5 6 14 600
Secondary school 6 4 9 700
Vocational 28 35 84 900
High school 14 9 21 800
University of Applied Sciences 20 18 43 600
University 26 26 63 000
Something else 2 2 4 800
Decision-maker in grocery purchases Yes 93 90 218 200
No 7 9 21 800
Can not say 1 1 2 400
Use of glasses or contact lenses Yes 68 70 169 800
No 32 30 72 800
Size of the household 1 pers 29 22 53 400
2 pers 38 47 114 000
3 pers 14 15 36 400
4 pers 12 12 29 100
5+ pers 7 5 12 100
Household income (gross) Below 20 000 € /y 11 6 14 600
20 000 - 35 000 € /y 18 16 38 800
35 001 - 50 000 € /y 19 21 50 900
50 001 - 85 000 € /y 21 27 65 500
85 001 - 100 000 € /y 8 9 21 800
Over 100 000 € /y 10 14 34 000
Dont want to tell 5 5 12 100
Cant say / No answer 8 3 7 300
Family with kids Yes 32 29 70 300
No 68 71 172 200
13 13 31 500
13 12 29 100
5 3 7 300
1 1 2 400
1 1 2 400
68 70 169 800
0 0 0
Pets in household Cat 17 16 38 800
Dog 26 25 60 600
Some other pet 5 5 12 100
No pets 60 62 150 400
Health services used in the household Public health services 85 84 203 700
Employer - funded health care services 50 49 118 800
Private, self-funded healthcare services 38 42 101 800
Private health insurance services 24 22 53 400
No health care 1 1 2 400
Can not say 1 1 2 400
Housing Apartment 32 23 55 800
Row house or semi-detached house 15 15 36 400
Detached house 47 56 135 800
Farm 5 6 14 600
Something else 1 1 2 400
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 85 206 100
Rented residence 19 11 26 700
Right of residence apartment 2 3 7 300
Something else 1 1 2 400
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 43 104 300
No 58 57 138 200
Can not say 1 1 2 400
Number of cars in household One car 46 46 111 600
Two cars 31 35 84 900
Three or more cars 10 12 29 100
No car 14 7 17 000
Type of car, if buying now New 21 29 70 300
Used 68 68 164 900
Company car 4 4 9 700
Leasing (personal) 8 9 21 800
Shared car 3 2 4 800
Doesn't use a car 9 4 9 700
Can not say 5 5 12 100
Advertising ban at the door / mailbox Yes 26 20 48 500
No 74 80 194 000
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 17 41 200
No 76 78 189 200
Can not say 5 5 12 100
Type of municipality (7 class) Greater Helsinki 19 16 38 800
Turku or Tampere 8 6 14 600
Oulu 4 3 7 300
70 000 - 150 000 inhabitants town 13 12 29 100
Urban municipality 27 30 72 800
Conurbation 15 20 48 500
Countryside 13 14 34 000
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 22 53 400
5-6 days a week 4 6 14 600
1-4 days a week 25 36 87 300
Monthly 24 24 58 200
Rarely 24 12 29 100
Never 8 2 4 800
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 27 65 500
5-6 days a week 6 6 14 600
1-4 days a week 19 19 46 100
Monthly 15 14 34 000
Rarely 23 20 48 500
Never 14 14 34 000
Can not say 1 1 2 400
The frequency of reading: Print newspapers or afternoon papers Daily 28 39 94 600
5-6 days a week 4 5 12 100
1-4 days a week 23 28 67 900
Monthly 14 11 26 700
Rarely 23 14 34 000
Never 8 3 7 300
Can not say 1 1 2 400
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 61 147 900
5-6 days a week 10 10 24 200
1-4 days a week 16 9 21 800
Monthly 6 5 12 100
Rarely 9 7 17 000
Never 6 8 19 400
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 14 600
5-6 days a week 4 5 12 100
1-4 days a week 42 51 123 700
Monthly 18 15 36 400
Rarely 22 18 43 600
Never 9 5 12 100
Can not say 1 1 2 400
The frequency of watching: Free online TV services Daily 16 15 36 400
5-6 days a week 10 11 26 700
1-4 days a week 30 32 77 600
Monthly 23 22 53 400
Rarely 14 14 34 000
Never 6 6 14 600
Can not say 1 1 2 400
The frequency of watching: Pay TV and streaming services Daily 15 13 31 500
5-6 days a week 10 9 21 800
1-4 days a week 22 23 55 800
Monthly 10 9 21 800
Rarely 12 13 31 500
Never 30 32 77 600
Can not say 1 1 2 400
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 54 131 000
5-6 days a week 10 10 24 200
1-4 days a week 20 19 46 100
Monthly 12 8 19 400
Rarely 11 6 14 600
Never 3 2 4 800
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 43 104 300
5-6 days a week 12 12 29 100
1-4 days a week 23 22 53 400
Monthly 12 9 21 800
Rarely 13 8 19 400
Never 6 6 14 600
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 28 67 900
5-6 days a week 7 10 24 200
1-4 days a week 16 18 43 600
Monthly 13 14 34 000
Rarely 26 21 50 900
Never 16 10 24 200
Can not say 1 1 2 400
The frequency of listening: Programs of commercial radio channels Daily 16 21 50 900
5-6 days a week 9 11 26 700
1-4 days a week 22 25 60 600
Monthly 14 12 29 100
Rarely 22 18 43 600
Never 16 13 31 500
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 4 9 700
5-6 days a week 3 3 7 300
1-4 days a week 10 10 24 200
Monthly 14 11 26 700
Rarely 29 27 65 500
Never 38 44 106 700
Can not say 2 2 4 800
User frequency and following: Social media Daily 59 47 114 000
5-6 days a week 7 8 19 400
1-4 days a week 7 11 26 700
Monthly 3 4 9 700
Rarely 6 8 19 400
Never 17 23 55 800
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 7 17 000
5-6 days a week 6 5 12 100
1-4 days a week 12 9 21 800
Monthly 8 8 19 400
Rarely 21 20 48 500
Never 40 49 118 800
Can not say 1 1 2 400
User frequency: Instant messaging Daily 69 62 150 400
5-6 days a week 10 9 21 800
1-4 days a week 9 13 31 500
Monthly 3 4 9 700
Rarely 3 3 7 300
Never 6 9 21 800
Can not say 0 0 0
Daily 16 14 34 000
5-6 days a week 6 6 14 600
1-4 days a week 14 13 31 500
Monthly 22 23 55 800
Rarely 35 35 84 900
Never 7 7 17 000
Can not say 0 1 2 400
Daily 3 1 2 400
5-6 days a week 2 1 2 400
1-4 days a week 4 4 9 700
Monthly 7 7 17 000
Rarely 30 29 70 300
Never 53 57 138 200
Can not say 1 1 2 400
Daily 6 4 9 700
5-6 days a week 3 2 4 800
1-4 days a week 5 5 12 100
Monthly 8 6 14 600
Rarely 23 23 55 800
Never 55 61 147 900
Can not say 1 1 2 400
Daily 19 20 48 500
5-6 days a week 9 10 24 200
1-4 days a week 23 27 65 500
Monthly 22 20 48 500
Rarely 18 13 31 500
Never 10 10 24 200
Can not say 0 1 2 400
Daily 4 6 14 600
5-6 days a week 2 3 7 300
1-4 days a week 7 9 21 800
Monthly 7 6 14 600
Rarely 12 12 29 100
Never 61 56 135 800
Cant say / No answer 7 8 19 400
Daily 41 37 89 700
5-6 days a week 8 8 19 400
1-4 days a week 10 13 31 500
Monthly 6 7 17 000
Rarely 8 6 14 600
Never 22 24 58 200
Cant say / No answer 4 6 14 600
Daily 31 21 50 900
5-6 days a week 6 6 14 600
1-4 days a week 9 10 24 200
Monthly 5 6 14 600
Rarely 10 10 24 200
Never 34 41 99 400
Cant say / No answer 5 6 14 600
Daily 14 7 17 000
5-6 days a week 2 1 2 400
1-4 days a week 3 1 2 400
Monthly 2 2 4 800
Rarely 5 6 14 600
Never 69 77 186 700
Cant say / No answer 5 7 17 000
Daily 6 9 21 800
5-6 days a week 2 3 7 300
1-4 days a week 5 4 9 700
Monthly 5 5 12 100
Rarely 12 12 29 100
Never 65 61 147 900
Cant say / No answer 5 6 14 600
Daily 10 5 12 100
5-6 days a week 3 2 4 800
1-4 days a week 4 4 9 700
Monthly 3 3 7 300
Rarely 9 8 19 400
Never 68 71 172 200
Cant say / No answer 5 6 14 600
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 9 21 800
Partially agree 44 43 104 300
Partially disagree 31 37 89 700
Completely disagree 10 10 24 200
Can not say 2 1 2 400
I prefer domestic products Completely agree 32 32 77 600
Partially agree 55 55 133 400
Partially disagree 10 11 26 700
Completely disagree 1 1 2 400
Can not say 1 1 2 400
I consciously make responsible choices in my consumption Completely agree 19 15 36 400
Partially agree 55 55 133 400
Partially disagree 19 21 50 900
Completely disagree 4 6 14 600
Can not say 3 2 4 800
When shopping, quality is more important to me than price Completely agree 22 23 55 800
Partially agree 57 61 147 900
Partially disagree 17 14 34 000
Completely disagree 2 1 2 400
Can not say 2 2 4 800
I usually choose the cheapest option Completely agree 12 9 21 800
Partially agree 47 48 116 400
Partially disagree 34 36 87 300
Completely disagree 6 6 14 600
Can not say 1 1 2 400
I often take advantage of discount and campaign prices in my purchases Completely agree 37 33 80 000
Partially agree 51 54 131 000
Partially disagree 9 9 21 800
Completely disagree 2 2 4 800
Can not say 1 1 2 400
In my circle of friends, I am often the first to try new things Completely agree 6 6 14 600
Partially agree 25 25 60 600
Partially disagree 38 43 104 300
Completely disagree 24 21 50 900
Can not say 7 5 12 100
In my opinion, money is for consumption and not for saving Completely agree 5 5 12 100
Partially agree 35 38 92 200
Partially disagree 46 46 111 600
Completely disagree 11 9 21 800
Can not say 3 2 4 800
I prefer local shops and services Completely agree 27 27 65 500
Partially agree 57 58 140 600
Partially disagree 12 13 31 500
Completely disagree 2 1 2 400
Can not say 2 1 2 400
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 7 300
Partially agree 28 26 63 000
Partially disagree 31 33 80 000
Completely disagree 32 34 82 400
Can not say 5 4 9 700
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 21 800
Partially agree 32 35 84 900
Partially disagree 37 36 87 300
Completely disagree 22 19 46 100
Can not say 2 1 2 400
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 11 26 700
Partially agree 50 52 126 100
Partially disagree 24 27 65 500
Completely disagree 6 8 19 400
Can not say 3 2 4 800
Ecology is an important purchase reason for me Completely agree 16 11 26 700
Partially agree 51 50 121 200
Partially disagree 24 28 67 900
Completely disagree 7 9 21 800
Can not say 3 2 4 800
I prefer well-known brands Completely agree 12 12 29 100
Partially agree 57 61 147 900
Partially disagree 23 22 53 400
Completely disagree 5 4 9 700
Can not say 3 2 4 800
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 12 29 100
Quite positively 63 66 160 000
Quite negatively 15 15 36 400
Very negative 4 3 7 300
Can not say 5 4 9 700
Magazines Very positive 14 13 31 500
Quite positively 61 64 155 200
Quite negatively 16 15 36 400
Very negative 4 4 9 700
Can not say 6 4 9 700
Free and local newspapers Very positive 24 23 55 800
Quite positively 57 62 150 400
Quite negatively 10 9 21 800
Very negative 3 3 7 300
Can not say 5 4 9 700
Newspaper/Magazine websites or applications Very positive 7 6 14 600
Quite positively 47 49 118 800
Quite negatively 28 28 67 900
Very negative 9 10 24 200
Can not say 8 8 19 400
Social media (Facebook, Instagram etc.) Very positive 6 4 9 700
Quite positively 34 33 80 000
Quite negatively 32 33 80 000
Very negative 16 16 38 800
Can not say 13 14 34 000
Blogs Very positive 4 2 4 800
Quite positively 27 25 60 600
Quite negatively 28 27 65 500
Very negative 15 18 43 600
Can not say 27 29 70 300
Newsletters to email Very positive 2 1 2 400
Quite positively 18 16 38 800
Quite negatively 34 35 84 900
Very negative 43 45 109 100
Can not say 3 4 9 700
Other websites Very positive 4 3 7 300
Quite positively 39 39 94 600
Quite negatively 33 34 82 400
Very negative 13 13 31 500
Can not say 11 11 26 700
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 8 19 400
Quite positively 48 51 123 700
Quite negatively 28 27 65 500
Very negative 13 11 26 700
Can not say 4 3 7 300
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 12 100
Quite positively 36 39 94 600
Quite negatively 33 32 77 600
Very negative 19 19 46 100
Can not say 6 5 12 100
Home delivered advertisements and catalogues Very positive 20 19 46 100
Quite positively 47 52 126 100
Quite negatively 16 14 34 000
Very negative 13 12 29 100
Can not say 4 3 7 300
Out-of-home advertising Very positive 12 11 26 700
Quite positively 53 55 133 400
Quite negatively 20 22 53 400
Very negative 7 7 17 000
Can not say 7 5 12 100
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 16 38 800
Partially agree 61 64 155 200
Partially disagree 11 11 26 700
Completely disagree 4 3 7 300
Can not say 7 5 12 100
Completely agree 17 14 34 000
Partially agree 58 60 145 500
Partially disagree 14 17 41 200
Completely disagree 5 4 9 700
Can not say 7 5 12 100
A professional magazine keeps me up to date on professional matters Completely agree 22 27 65 500
Partially agree 48 49 118 800
Partially disagree 12 10 24 200
Completely disagree 5 4 9 700
Can not say 13 10 24 200
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 38 92 200
Partially agree 50 49 118 800
Partially disagree 7 6 14 600
Completely disagree 3 2 4 800
Can not say 9 6 14 600
Finnish magazines offer reliable comparisons and tests Completely agree 16 21 50 900
Partially agree 52 57 138 200
Partially disagree 14 12 29 100
Completely disagree 3 2 4 800
Can not say 15 8 19 400
Finnish magazines offer reliable product recommendations Completely agree 10 11 26 700
Partially agree 54 57 138 200
Partially disagree 18 19 46 100
Completely disagree 3 2 4 800
Can not say 15 10 24 200
Finnish magazines are of high quality Completely agree 22 24 58 200
Partially agree 59 60 145 500
Partially disagree 9 10 24 200
Completely disagree 2 1 2 400
Can not say 8 5 12 100
I follow important magazines on social media Completely agree 7 6 14 600
Partially agree 25 24 58 200
Partially disagree 25 27 65 500
Completely disagree 34 36 87 300
Can not say 9 7 17 000
I read important magazines from cover to cover Completely agree 18 21 50 900
Partially agree 34 36 87 300
Partially disagree 28 29 70 300
Completely disagree 16 11 26 700
Can not say 5 4 9 700
Ads in magazines make new things familiar Completely agree 10 11 26 700
Partially agree 50 52 126 100
Partially disagree 24 25 60 600
Completely disagree 8 7 17 000
Can not say 8 6 14 600
Completely agree 10 10 24 200
Partially agree 36 39 94 600
Partially disagree 24 23 55 800
Completely disagree 23 20 48 500
Can not say 8 8 19 400
I have purchased products based on the ad in magazine Completely agree 9 10 24 200
Partially agree 36 35 84 900
Partially disagree 26 29 70 300
Completely disagree 22 20 48 500
Can not say 6 6 14 600
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 11 26 700
Partially agree 49 43 104 300
Partially disagree 20 27 65 500
Completely disagree 13 14 34 000
Can not say 5 5 12 100
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 5 12 100
Partially agree 29 25 60 600
Partially disagree 29 32 77 600
Completely disagree 27 33 80 000
Can not say 6 5 12 100
Completely agree 2 1 2 400
Partially agree 19 14 34 000
Partially disagree 33 30 72 800
Completely disagree 38 47 114 000
Can not say 9 8 19 400
Completely agree 16 12 29 100
Partially agree 40 44 106 700
Partially disagree 23 26 63 000
Completely disagree 12 13 31 500
Can not say 8 5 12 100
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 21 50 900
Newspapers 13 18 43 600
Magazine websites 7 11 26 700
Newspaper websites 8 10 24 200
Blogs 3 3 7 300
Social media 14 13 31 500
Other websites 42 53 128 500
Television 10 13 31 500
Radio 2 2 4 800
Direct mail 10 14 34 000
None of these 40 26 63 000
Information sources, consumer electronics and information technology Print magazines 15 21 50 900
Newspapers 18 21 50 900
Magazine websites 10 12 29 100
Newspaper websites 11 12 29 100
Blogs 6 5 12 100
Social media 26 22 53 400
Other websites 49 53 128 500
Television 17 20 48 500
Radio 3 3 7 300
Direct mail 36 42 101 800
None of these 17 13 31 500
Information sources, beauty care and cosmetics Print magazines 18 13 31 500
Newspapers 8 8 19 400
Magazine websites 10 5 12 100
Newspaper websites 6 4 9 700
Blogs 8 3 7 300
Social media 28 12 29 100
Other websites 16 13 31 500
Television 14 14 34 000
Radio 2 3 7 300
Direct mail 17 16 38 800
None of these 45 58 140 600
Information sources, travel Print magazines 16 20 48 500
Newspapers 15 18 43 600
Magazine websites 10 10 24 200
Newspaper websites 10 9 21 800
Blogs 11 9 21 800
Social media 34 25 60 600
Other websites 47 51 123 700
Television 16 19 46 100
Radio 3 4 9 700
Direct mail 9 14 34 000
None of these 27 23 55 800
Information sources, style and fashion Print magazines 23 20 48 500
Newspapers 13 16 38 800
Magazine websites 13 9 21 800
Newspaper websites 8 9 21 800
Blogs 9 4 9 700
Social media 34 20 48 500
Other websites 33 31 75 200
Television 18 18 43 600
Radio 2 2 4 800
Direct mail 25 27 65 500
None of these 29 35 84 900
Information sources, building and renovating Print magazines 19 23 55 800
Newspapers 15 21 50 900
Magazine websites 9 11 26 700
Newspaper websites 8 11 26 700
Blogs 6 4 9 700
Social media 23 17 41 200
Other websites 32 39 94 600
Television 18 20 48 500
Radio 2 2 4 800
Direct mail 27 34 82 400
None of these 33 24 58 200
Information sources, food, cooking and baking Print magazines 36 36 87 300
Newspapers 26 29 70 300
Magazine websites 22 17 41 200
Newspaper websites 20 19 46 100
Blogs 14 8 19 400
Social media 42 31 75 200
Other websites 33 33 80 000
Television 28 33 80 000
Radio 6 8 19 400
Direct mail 27 31 75 200
None of these 12 14 34 000
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 9 21 800
Newspapers 11 12 29 100
Magazine websites 3 4 9 700
Newspaper websites 6 5 12 100
Blogs 1 1 2 400
Social media 10 8 19 400
Other websites 25 26 63 000
Television 12 15 36 400
Radio 2 2 4 800
Direct mail 17 20 48 500
None of these 52 49 118 800
Information sources, decorating and furniture purchases Print magazines 23 23 55 800
Newspapers 16 22 53 400
Magazine websites 11 10 24 200
Newspaper websites 8 9 21 800
Blogs 8 5 12 100
Social media 28 17 41 200
Other websites 30 31 75 200
Television 18 19 46 100
Radio 2 2 4 800
Direct mail 30 33 80 000
None of these 26 26 63 000
Information sources, saving and investing Print magazines 9 14 34 000
Newspapers 11 13 31 500
Magazine websites 7 8 19 400
Newspaper websites 10 9 21 800
Blogs 7 6 14 600
Social media 18 13 31 500
Other websites 30 35 84 900
Television 7 11 26 700
Radio 3 3 7 300
Direct mail 4 5 12 100
None of these 48 42 101 800
Information sources, health and wellbeing products / services Print magazines 14 15 36 400
Newspapers 14 16 38 800
Magazine websites 8 7 17 000
Newspaper websites 8 7 17 000
Blogs 5 4 9 700
Social media 23 15 36 400
Other websites 38 37 89 700
Television 12 13 31 500
Radio 3 3 7 300
Direct mail 16 18 43 600
None of these 37 39 94 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 15 36 400
Newspapers 18 21 50 900
Magazine websites 7 8 19 400
Newspaper websites 9 10 24 200
Blogs 5 3 7 300
Social media 24 17 41 200
Other websites 41 41 99 400
Television 14 16 38 800
Radio 2 2 4 800
Direct mail 30 35 84 900
None of these 29 28 67 900
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 63 152 800
Well-being and health 52 41 99 400
Charity work 14 9 21 800
Self development 32 25 60 600
Celebrities 15 7 17 000
Fishing 16 19 46 100
Beauty care and cosmetics 17 4 9 700
Literature 27 19 46 100
Domestic and foreign news 54 59 143 100
Domestic travel 32 34 82 400
Culture 33 20 48 500
Crafts 26 14 34 000
Nature and going outdoor 53 50 121 200
Hunting 10 14 34 000
Style and fashion 22 8 19 400
Music and concerts 37 25 60 600
Going on summer cottage 30 34 82 400
Local affairs 56 60 145 500
Computer/console/mobile playing 17 13 31 500
Politics 41 46 111 600
Gardening and plants 33 27 65 500
Building and renovating 37 54 131 000
Food and drink 40 34 82 400
Cooking, baking, recipes 39 26 63 000
Investment 22 22 53 400
Decorating 30 14 34 000
Economic and finances 35 44 106 700
Science 34 35 84 900
Travelling abroad 35 32 77 600
Sports, exercising 46 48 116 400
Sailing, boating 10 15 36 400
Consumer electronics and information technology 23 34 82 400
Environmental matters 32 26 63 000
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 3 7 300
Buying an apartment 10 8 19 400
Home renovation 29 33 80 000
Buying a car 25 29 70 300
Buying a boat 3 4 9 700
None of these 50 45 109 100
Purchases in the last 12 months Furniture and furnishings 42 40 97 000
Repair and construction products 40 50 121 200
Domestic appliances 38 44 106 700
Electronics or IT products 49 57 138 200
Cars 18 21 50 900
Clothing and footwear 82 78 189 200
Eyeglasses, contact lenses or sunglasses 35 35 84 900
Sports clothing, footwear or equipment 60 57 138 200
Saving or investing products or services 26 29 70 300
Cosmetics and beauty products 47 30 72 800
Mobile phones 30 31 75 200
Travels 46 46 111 600
Products and services for health and well-being 60 51 123 700
None of the above 2 2 4 800
Intentions to purchase within 12 months Furniture and furnishings 29 25 60 600
Repair and construction products 34 44 106 700
Domestic appliances 19 18 43 600
Electronics or IT products 28 32 77 600
Cars 14 17 41 200
Clothing and footwear 64 57 138 200
Eyeglasses, contact lenses or sunglasses 28 27 65 500
Sports clothing, footwear or equipment 43 44 106 700
Saving or investing products or services 21 21 50 900
Cosmetics and beauty products 38 21 50 900
Mobile phones 16 17 41 200
Travels 44 46 111 600
Products and services for health and well-being 48 39 94 600
None of the above 7 8 19 400
Will consider switching over the next 12 months Bank 7 8 19 400
Insurance company 10 12 29 100
electric company 20 26 63 000
Internet Connection 9 10 24 200
Phone-subscription 13 14 34 000
None of the above 46 44 106 700
Can not say 19 17 41 200
Uses of extra money Magazines, books, movies 17 15 36 400
Eating, drinking, partying in a restaurant 34 30 72 800
Exercise hobbies and equipment 27 27 65 500
Cultural events (e.g. concerts, theater, festivals) 35 29 70 300
Renovation, decoration 24 26 63 000
Health services and one's own well-being 22 17 41 200
Travelling 42 46 111 600
Entertainment electronics and information technology equipment, mobile phones 15 20 48 500
Clothes, shoes and bags 23 16 38 800
Home services (cleaning and other housekeeping services) 6 4 9 700
Car, boat, motorcycle 12 21 50 900
Cosmetics and beauty care 11 3 7 300
Saving, investing 46 48 116 400
Other 8 9 21 800
There is no extra money after mandatory expenses 7 5 12 100
Can not say 3 4 9 700
Source: NRS 2024

Online & social media

Magazine website

https://www.moottori.fi

Magazine in Social Media
Some channels and Followers August 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales

Mediamyynti

  • Jari Istolainen
  • 040 504 4970
  • jari.istolainen@moottori.fi

Media-assistentti

  • Sini Mäkelä
  • 050 527 0201
  • sini.makela@moottori.fi
Media

Publisher

  • Autoliitto ry

Publisher

  • Autoliitto ry

Päätoimittaja

  • Eila Parviainen
 

Address

  • Hämeentie 105 A
  • 00550 Helsinki

Postal address

  • Hämeentie 105 A
  • 00550 Helsinki

Phone

Email

  • toimitus@moottori.fi