Kotipuutarha
Kansikuva Kotipuutarha 2024

Kotipuutarha

Finnish horticultural magazine for enthusiastic hobby gardeners published by the Horticultural Society in Finland since 1941.

Issues per year

9 issues per year

Copies

19 000

Magazine website

https://www.kotipuutarha.fi/

Magazine in Social Media
Puutarhaliitto ry Consumer magazines Living, garden, ironmongery and renovation
Useful information Middle-aged NRS Yard and garden maintenance Gardening

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 30.11.2023 7.12.2023 Garden design, Rain garden, New Seeds (flowers)
2 7.2.2024 5.1.2024 12.1.2024 Propagation, Greenhouse gardening, New Seeds (vegetable)
3 6.3.2024 2.2.2024 9.2.2024 Kitchen garden, Fruit trees, Growing cucumbers
4 3.4.2024 1.3.2024 8.3.2024 Taking care of the soil, Allotment gardening, Beetroot, Garden weather
5 - 6 8.5.2024 5.4.2024 12.4.2024 New plants, Edible balcony, Plant nutrients
7 19.6.2024 17.5.2024 24.5.2024 Glay soil, Wonderfull plantgroups, Butterfly plants, Plant companions
8 31.7.2024 20.6.2024 27.6.2024 Hedges, Potato enthusiastic, Best of Dry Flowers, Bokashi composting
9 4.9.2024 2.8.2024 9.8.2024 Self sufficient gardening, Beautiful Fall Gardens, Patios and more
10 2.10.2024 30.8.2024 6.9.2024 Wintering Pot Plants, Garlic Enthusiastic, Woodland Garden

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%) Info
2/1 landscape Not specified 445 x 292 mm 5 mm 5 460 €
1/1 portrait Back cover 225 x 292 mm 5 mm 3 640 € Back cover
1/1 portrait 2. Cover 225 x 292 mm 5 mm 3 570 € 2nd cover
1/1 portrait 3. Cover 225 x 292 mm 5 mm 3 470 € 3rd cover
1/1 portrait Not specified 225 x 292 mm 5 mm 3 450 €
1/2 portrait Not specified 115 x 292 mm 5 mm 2 350 €
1/2 landscape Not specified 225 x 148 mm 5 mm 2 350 €
1/4 portrait Not specified 95 x 128 mm 5 mm 1 715 €
*) size without marginal Prices valid until 31.12.2024
Size

220 x 287 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ilmoitukset@puutarhaliitto.fi

ICC profile

Technical information

Offset-painokelpoinen PDF-tiedosto, resoluutio 300 dpi osoitteeseen: ilmoitukset@puutarhaliitto.fi Lisäksi lähetettävä näyttö-PDF mediamyyjälle Sanna Mäkinen sanna.makinen@saarsalo.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

220 x 287 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ilmoitukset@puutarhaliitto.fi

ICC profile

Technical information

Offset-painokelpoinen PDF-tiedosto, resoluutio 300 dpi osoitteeseen: ilmoitukset@puutarhaliitto.fi Lisäksi lähetettävä näyttö-PDF mediamyyjälle Sanna Mäkinen sanna.makinen@saarsalo.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
115 300
Total reach
147 000
How many times read
2,6
Minutes of reading
66 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 76 87 600
Men 49 24 27 700
Native language Finnish 95 96 110 700
Swedish 5 4 4 600
Age 15-24 y 13 3 3 500
25-34 y 14 6 6 900
35-44 y 14 9 10 400
45-54 y 14 12 13 800
55-64 y 16 20 23 100
65+ y 30 50 57 600
Gender + age Female 15-29 years 10 3 3 500
Female 30-49 years 14 14 16 100
Female 50+ years 28 58 66 900
Male 15-29 years 10 2 2 300
Male 30-49 years 15 3 3 500
Male 50+ years 24 19 21 900
Household position Lives at home with parents 7 2 2 300
Lives alone 29 27 31 100
Lives with spouse 36 48 55 300
Lives with spouse and children 24 18 20 800
Single parent 3 3 3 500
Other 3 2 2 300
Grandchildren under 18 years of age Yes 20 30 34 600
No 39 52 60 000
No answer (under 45 year olds) 41 18 20 800
Education Elementary school 5 9 10 400
Secondary school 6 7 8 100
Vocational 28 30 34 600
High school 14 10 11 500
University of Applied Sciences 20 16 18 400
University 26 25 28 800
Something else 2 2 2 300
Decision-maker in grocery purchases Yes 93 95 109 500
No 7 4 4 600
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 81 93 400
No 32 19 21 900
Size of the household 1 pers 29 26 30 000
2 pers 38 51 58 800
3 pers 14 11 12 700
4 pers 12 8 9 200
5+ pers 7 4 4 600
Household income (gross) Below 20 000 € /y 11 9 10 400
20 000 - 35 000 € /y 18 22 25 400
35 001 - 50 000 € /y 19 24 27 700
50 001 - 85 000 € /y 21 20 23 100
85 001 - 100 000 € /y 8 7 8 100
Over 100 000 € /y 10 7 8 100
Dont want to tell 5 8 9 200
Cant say / No answer 8 3 3 500
Family with kids Yes 32 22 25 400
No 68 78 89 900
13 10 11 500
13 8 9 200
5 3 3 500
1 1 1 200
1 1 1 200
68 77 88 800
0 1 1 200
Pets in household Cat 17 15 17 300
Dog 26 23 26 500
Some other pet 5 5 5 800
No pets 60 64 73 800
Health services used in the household Public health services 85 87 100 300
Employer - funded health care services 50 39 45 000
Private, self-funded healthcare services 38 45 51 900
Private health insurance services 24 19 21 900
No health care 1 0 0
Can not say 1 1 1 200
Housing Apartment 32 24 27 700
Row house or semi-detached house 15 15 17 300
Detached house 47 54 62 300
Farm 5 6 6 900
Something else 1 1 1 200
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 85 98 000
Rented residence 19 11 12 700
Right of residence apartment 2 3 3 500
Something else 1 1 1 200
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 45 51 900
No 58 55 63 400
Can not say 1 0 0
Number of cars in household One car 46 51 58 800
Two cars 31 31 35 700
Three or more cars 10 8 9 200
No car 14 11 12 700
Type of car, if buying now New 21 23 26 500
Used 68 64 73 800
Company car 4 2 2 300
Leasing (personal) 8 7 8 100
Shared car 3 1 1 200
Doesn't use a car 9 9 10 400
Can not say 5 7 8 100
Advertising ban at the door / mailbox Yes 26 17 19 600
No 74 83 95 700
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 9 10 400
No 76 85 98 000
Can not say 5 6 6 900
Type of municipality (7 class) Greater Helsinki 19 12 13 800
Turku or Tampere 8 7 8 100
Oulu 4 3 3 500
70 000 - 150 000 inhabitants town 13 11 12 700
Urban municipality 27 30 34 600
Conurbation 15 19 21 900
Countryside 13 18 20 800
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 31 35 700
5-6 days a week 4 6 6 900
1-4 days a week 25 32 36 900
Monthly 24 22 25 400
Rarely 24 8 9 200
Never 8 1 1 200
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 26 30 000
5-6 days a week 6 5 5 800
1-4 days a week 19 19 21 900
Monthly 15 12 13 800
Rarely 23 21 24 200
Never 14 16 18 400
Can not say 1 2 2 300
The frequency of reading: Print newspapers or afternoon papers Daily 28 45 51 900
5-6 days a week 4 5 5 800
1-4 days a week 23 28 32 300
Monthly 14 8 9 200
Rarely 23 12 13 800
Never 8 1 1 200
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 54 62 300
5-6 days a week 10 9 10 400
1-4 days a week 16 13 15 000
Monthly 6 6 6 900
Rarely 9 9 10 400
Never 6 9 10 400
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 6 900
5-6 days a week 4 5 5 800
1-4 days a week 42 52 60 000
Monthly 18 15 17 300
Rarely 22 18 20 800
Never 9 5 5 800
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 21 24 200
5-6 days a week 10 8 9 200
1-4 days a week 30 31 35 700
Monthly 23 20 23 100
Rarely 14 11 12 700
Never 6 8 9 200
Can not say 1 1 1 200
The frequency of watching: Pay TV and streaming services Daily 15 12 13 800
5-6 days a week 10 7 8 100
1-4 days a week 22 17 19 600
Monthly 10 8 9 200
Rarely 12 11 12 700
Never 30 44 50 700
Can not say 1 1 1 200
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 59 68 000
5-6 days a week 10 10 11 500
1-4 days a week 20 16 18 400
Monthly 12 8 9 200
Rarely 11 6 6 900
Never 3 2 2 300
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 46 53 000
5-6 days a week 12 11 12 700
1-4 days a week 23 18 20 800
Monthly 12 9 10 400
Rarely 13 8 9 200
Never 6 8 9 200
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 30 34 600
5-6 days a week 7 9 10 400
1-4 days a week 16 18 20 800
Monthly 13 11 12 700
Rarely 26 20 23 100
Never 16 12 13 800
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 18 20 800
5-6 days a week 9 8 9 200
1-4 days a week 22 21 24 200
Monthly 14 10 11 500
Rarely 22 22 25 400
Never 16 20 23 100
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 3 3 500
5-6 days a week 3 3 3 500
1-4 days a week 10 7 8 100
Monthly 14 11 12 700
Rarely 29 29 33 400
Never 38 45 51 900
Can not say 2 2 2 300
User frequency and following: Social media Daily 59 53 61 100
5-6 days a week 7 8 9 200
1-4 days a week 7 7 8 100
Monthly 3 2 2 300
Rarely 6 7 8 100
Never 17 22 25 400
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 9 200
5-6 days a week 6 3 3 500
1-4 days a week 12 7 8 100
Monthly 8 7 8 100
Rarely 21 23 26 500
Never 40 51 58 800
Can not say 1 1 1 200
User frequency: Instant messaging Daily 69 62 71 500
5-6 days a week 10 11 12 700
1-4 days a week 9 11 12 700
Monthly 3 3 3 500
Rarely 3 3 3 500
Never 6 10 11 500
Can not say 0 0 0
Daily 16 23 26 500
5-6 days a week 6 8 9 200
1-4 days a week 14 15 17 300
Monthly 22 20 23 100
Rarely 35 30 34 600
Never 7 4 4 600
Can not say 0 0 0
Daily 3 3 3 500
5-6 days a week 2 1 1 200
1-4 days a week 4 3 3 500
Monthly 7 8 9 200
Rarely 30 26 30 000
Never 53 59 68 000
Can not say 1 1 1 200
Daily 6 7 8 100
5-6 days a week 3 2 2 300
1-4 days a week 5 5 5 800
Monthly 8 7 8 100
Rarely 23 21 24 200
Never 55 58 66 900
Can not say 1 1 1 200
Daily 19 9 10 400
5-6 days a week 9 6 6 900
1-4 days a week 23 20 23 100
Monthly 22 26 30 000
Rarely 18 22 25 400
Never 10 18 20 800
Can not say 0 0 0
Daily 4 3 3 500
5-6 days a week 2 1 1 200
1-4 days a week 7 6 6 900
Monthly 7 4 4 600
Rarely 12 11 12 700
Never 61 64 73 800
Cant say / No answer 7 10 11 500
Daily 41 45 51 900
5-6 days a week 8 8 9 200
1-4 days a week 10 10 11 500
Monthly 6 3 3 500
Rarely 8 6 6 900
Never 22 21 24 200
Cant say / No answer 4 7 8 100
Daily 31 25 28 800
5-6 days a week 6 5 5 800
1-4 days a week 9 9 10 400
Monthly 5 4 4 600
Rarely 10 10 11 500
Never 34 40 46 100
Cant say / No answer 5 7 8 100
Daily 14 5 5 800
5-6 days a week 2 1 1 200
1-4 days a week 3 2 2 300
Monthly 2 2 2 300
Rarely 5 5 5 800
Never 69 79 91 100
Cant say / No answer 5 8 9 200
Daily 6 4 4 600
5-6 days a week 2 1 1 200
1-4 days a week 5 5 5 800
Monthly 5 3 3 500
Rarely 12 9 10 400
Never 65 71 81 900
Cant say / No answer 5 7 8 100
Daily 10 5 5 800
5-6 days a week 3 1 1 200
1-4 days a week 4 3 3 500
Monthly 3 3 3 500
Rarely 9 9 10 400
Never 68 73 84 200
Cant say / No answer 5 7 8 100
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 10 11 500
Partially agree 44 45 51 900
Partially disagree 31 32 36 900
Completely disagree 10 11 12 700
Can not say 2 2 2 300
I prefer domestic products Completely agree 32 37 42 700
Partially agree 55 55 63 400
Partially disagree 10 8 9 200
Completely disagree 1 1 1 200
Can not say 1 1 1 200
I consciously make responsible choices in my consumption Completely agree 19 23 26 500
Partially agree 55 58 66 900
Partially disagree 19 15 17 300
Completely disagree 4 2 2 300
Can not say 3 2 2 300
When shopping, quality is more important to me than price Completely agree 22 24 27 700
Partially agree 57 59 68 000
Partially disagree 17 13 15 000
Completely disagree 2 2 2 300
Can not say 2 1 1 200
I usually choose the cheapest option Completely agree 12 10 11 500
Partially agree 47 48 55 300
Partially disagree 34 36 41 500
Completely disagree 6 6 6 900
Can not say 1 1 1 200
I often take advantage of discount and campaign prices in my purchases Completely agree 37 39 45 000
Partially agree 51 50 57 600
Partially disagree 9 9 10 400
Completely disagree 2 2 2 300
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 4 4 600
Partially agree 25 23 26 500
Partially disagree 38 43 49 600
Completely disagree 24 24 27 700
Can not say 7 7 8 100
In my opinion, money is for consumption and not for saving Completely agree 5 4 4 600
Partially agree 35 35 40 400
Partially disagree 46 46 53 000
Completely disagree 11 14 16 100
Can not say 3 2 2 300
I prefer local shops and services Completely agree 27 34 39 200
Partially agree 57 55 63 400
Partially disagree 12 9 10 400
Completely disagree 2 1 1 200
Can not say 2 1 1 200
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 3 500
Partially agree 28 27 31 100
Partially disagree 31 30 34 600
Completely disagree 32 34 39 200
Can not say 5 5 5 800
When I want a certain brand of product, the price doesn't matter Completely agree 9 8 9 200
Partially agree 32 35 40 400
Partially disagree 37 34 39 200
Completely disagree 22 21 24 200
Can not say 2 1 1 200
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 22 25 400
Partially agree 50 53 61 100
Partially disagree 24 19 21 900
Completely disagree 6 4 4 600
Can not say 3 2 2 300
Ecology is an important purchase reason for me Completely agree 16 21 24 200
Partially agree 51 54 62 300
Partially disagree 24 19 21 900
Completely disagree 7 4 4 600
Can not say 3 3 3 500
I prefer well-known brands Completely agree 12 11 12 700
Partially agree 57 61 70 300
Partially disagree 23 21 24 200
Completely disagree 5 5 5 800
Can not say 3 3 3 500
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 15 000
Quite positively 63 68 78 400
Quite negatively 15 13 15 000
Very negative 4 2 2 300
Can not say 5 5 5 800
Magazines Very positive 14 16 18 400
Quite positively 61 63 72 600
Quite negatively 16 14 16 100
Very negative 4 3 3 500
Can not say 6 5 5 800
Free and local newspapers Very positive 24 28 32 300
Quite positively 57 60 69 200
Quite negatively 10 7 8 100
Very negative 3 1 1 200
Can not say 5 4 4 600
Newspaper/Magazine websites or applications Very positive 7 7 8 100
Quite positively 47 47 54 200
Quite negatively 28 27 31 100
Very negative 9 7 8 100
Can not say 8 13 15 000
Social media (Facebook, Instagram etc.) Very positive 6 6 6 900
Quite positively 34 34 39 200
Quite negatively 32 28 32 300
Very negative 16 14 16 100
Can not say 13 18 20 800
Blogs Very positive 4 3 3 500
Quite positively 27 26 30 000
Quite negatively 28 26 30 000
Very negative 15 14 16 100
Can not say 27 31 35 700
Newsletters to email Very positive 2 2 2 300
Quite positively 18 19 21 900
Quite negatively 34 40 46 100
Very negative 43 35 40 400
Can not say 3 4 4 600
Other websites Very positive 4 4 4 600
Quite positively 39 37 42 700
Quite negatively 33 31 35 700
Very negative 13 14 16 100
Can not say 11 15 17 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 8 9 200
Quite positively 48 48 55 300
Quite negatively 28 28 32 300
Very negative 13 11 12 700
Can not say 4 4 4 600
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 5 800
Quite positively 36 34 39 200
Quite negatively 33 36 41 500
Very negative 19 18 20 800
Can not say 6 8 9 200
Home delivered advertisements and catalogues Very positive 20 24 27 700
Quite positively 47 52 60 000
Quite negatively 16 11 12 700
Very negative 13 9 10 400
Can not say 4 4 4 600
Out-of-home advertising Very positive 12 11 12 700
Quite positively 53 52 60 000
Quite negatively 20 22 25 400
Very negative 7 6 6 900
Can not say 7 9 10 400
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 22 25 400
Partially agree 61 62 71 500
Partially disagree 11 10 11 500
Completely disagree 4 3 3 500
Can not say 7 4 4 600
Completely agree 17 20 23 100
Partially agree 58 59 68 000
Partially disagree 14 11 12 700
Completely disagree 5 5 5 800
Can not say 7 6 6 900
A professional magazine keeps me up to date on professional matters Completely agree 22 25 28 800
Partially agree 48 47 54 200
Partially disagree 12 9 10 400
Completely disagree 5 4 4 600
Can not say 13 15 17 300
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 33 38 000
Partially agree 50 50 57 600
Partially disagree 7 6 6 900
Completely disagree 3 2 2 300
Can not say 9 9 10 400
Finnish magazines offer reliable comparisons and tests Completely agree 16 16 18 400
Partially agree 52 52 60 000
Partially disagree 14 14 16 100
Completely disagree 3 2 2 300
Can not say 15 15 17 300
Finnish magazines offer reliable product recommendations Completely agree 10 12 13 800
Partially agree 54 52 60 000
Partially disagree 18 21 24 200
Completely disagree 3 3 3 500
Can not say 15 13 15 000
Finnish magazines are of high quality Completely agree 22 27 31 100
Partially agree 59 60 69 200
Partially disagree 9 8 9 200
Completely disagree 2 1 1 200
Can not say 8 4 4 600
I follow important magazines on social media Completely agree 7 8 9 200
Partially agree 25 24 27 700
Partially disagree 25 26 30 000
Completely disagree 34 35 40 400
Can not say 9 7 8 100
I read important magazines from cover to cover Completely agree 18 23 26 500
Partially agree 34 42 48 400
Partially disagree 28 21 24 200
Completely disagree 16 12 13 800
Can not say 5 3 3 500
Ads in magazines make new things familiar Completely agree 10 13 15 000
Partially agree 50 53 61 100
Partially disagree 24 23 26 500
Completely disagree 8 6 6 900
Can not say 8 5 5 800
Completely agree 10 12 13 800
Partially agree 36 34 39 200
Partially disagree 24 24 27 700
Completely disagree 23 24 27 700
Can not say 8 7 8 100
I have purchased products based on the ad in magazine Completely agree 9 11 12 700
Partially agree 36 38 43 800
Partially disagree 26 28 32 300
Completely disagree 22 19 21 900
Can not say 6 5 5 800
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 14 16 100
Partially agree 49 58 66 900
Partially disagree 20 15 17 300
Completely disagree 13 10 11 500
Can not say 5 3 3 500
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 10 11 500
Partially agree 29 37 42 700
Partially disagree 29 26 30 000
Completely disagree 27 23 26 500
Can not say 6 4 4 600
Completely agree 2 1 1 200
Partially agree 19 14 16 100
Partially disagree 33 36 41 500
Completely disagree 38 40 46 100
Can not say 9 11 12 700
Completely agree 16 23 26 500
Partially agree 40 44 50 700
Partially disagree 23 19 21 900
Completely disagree 12 8 9 200
Can not say 8 6 6 900
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 14 16 100
Newspapers 13 17 19 600
Magazine websites 7 6 6 900
Newspaper websites 8 6 6 900
Blogs 3 1 1 200
Social media 14 10 11 500
Other websites 42 33 38 000
Television 10 12 13 800
Radio 2 2 2 300
Direct mail 10 10 11 500
None of these 40 44 50 700
Information sources, consumer electronics and information technology Print magazines 15 19 21 900
Newspapers 18 23 26 500
Magazine websites 10 8 9 200
Newspaper websites 11 9 10 400
Blogs 6 3 3 500
Social media 26 17 19 600
Other websites 49 40 46 100
Television 17 22 25 400
Radio 3 3 3 500
Direct mail 36 45 51 900
None of these 17 18 20 800
Information sources, beauty care and cosmetics Print magazines 18 30 34 600
Newspapers 8 11 12 700
Magazine websites 10 12 13 800
Newspaper websites 6 8 9 200
Blogs 8 7 8 100
Social media 28 23 26 500
Other websites 16 18 20 800
Television 14 17 19 600
Radio 2 1 1 200
Direct mail 17 23 26 500
None of these 45 38 43 800
Information sources, travel Print magazines 16 22 25 400
Newspapers 15 22 25 400
Magazine websites 10 10 11 500
Newspaper websites 10 10 11 500
Blogs 11 9 10 400
Social media 34 28 32 300
Other websites 47 46 53 000
Television 16 21 24 200
Radio 3 4 4 600
Direct mail 9 13 15 000
None of these 27 27 31 100
Information sources, style and fashion Print magazines 23 37 42 700
Newspapers 13 18 20 800
Magazine websites 13 15 17 300
Newspaper websites 8 8 9 200
Blogs 9 7 8 100
Social media 34 28 32 300
Other websites 33 32 36 900
Television 18 22 25 400
Radio 2 2 2 300
Direct mail 25 33 38 000
None of these 29 24 27 700
Information sources, building and renovating Print magazines 19 27 31 100
Newspapers 15 20 23 100
Magazine websites 9 9 10 400
Newspaper websites 8 7 8 100
Blogs 6 4 4 600
Social media 23 18 20 800
Other websites 32 29 33 400
Television 18 21 24 200
Radio 2 2 2 300
Direct mail 27 37 42 700
None of these 33 30 34 600
Information sources, food, cooking and baking Print magazines 36 49 56 500
Newspapers 26 36 41 500
Magazine websites 22 23 26 500
Newspaper websites 20 18 20 800
Blogs 14 11 12 700
Social media 42 33 38 000
Other websites 33 30 34 600
Television 28 33 38 000
Radio 6 6 6 900
Direct mail 27 34 39 200
None of these 12 9 10 400
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 10 11 500
Newspapers 11 15 17 300
Magazine websites 3 4 4 600
Newspaper websites 6 6 6 900
Blogs 1 1 1 200
Social media 10 9 10 400
Other websites 25 23 26 500
Television 12 17 19 600
Radio 2 2 2 300
Direct mail 17 24 27 700
None of these 52 47 54 200
Information sources, decorating and furniture purchases Print magazines 23 33 38 000
Newspapers 16 20 23 100
Magazine websites 11 11 12 700
Newspaper websites 8 8 9 200
Blogs 8 6 6 900
Social media 28 23 26 500
Other websites 30 27 31 100
Television 18 21 24 200
Radio 2 2 2 300
Direct mail 30 41 47 300
None of these 26 20 23 100
Information sources, saving and investing Print magazines 9 11 12 700
Newspapers 11 15 17 300
Magazine websites 7 5 5 800
Newspaper websites 10 8 9 200
Blogs 7 4 4 600
Social media 18 10 11 500
Other websites 30 24 27 700
Television 7 11 12 700
Radio 3 3 3 500
Direct mail 4 5 5 800
None of these 48 52 60 000
Information sources, health and wellbeing products / services Print magazines 14 20 23 100
Newspapers 14 18 20 800
Magazine websites 8 9 10 400
Newspaper websites 8 8 9 200
Blogs 5 4 4 600
Social media 23 21 24 200
Other websites 38 34 39 200
Television 12 15 17 300
Radio 3 2 2 300
Direct mail 16 22 25 400
None of these 37 35 40 400
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 18 20 800
Newspapers 18 24 27 700
Magazine websites 7 7 8 100
Newspaper websites 9 10 11 500
Blogs 5 4 4 600
Social media 24 17 19 600
Other websites 41 36 41 500
Television 14 19 21 900
Radio 2 2 2 300
Direct mail 30 37 42 700
None of these 29 27 31 100
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 17 19 600
Well-being and health 52 63 72 600
Charity work 14 23 26 500
Self development 32 32 36 900
Celebrities 15 12 13 800
Fishing 16 16 18 400
Beauty care and cosmetics 17 16 18 400
Literature 27 35 40 400
Domestic and foreign news 54 61 70 300
Domestic travel 32 41 47 300
Culture 33 40 46 100
Crafts 26 41 47 300
Nature and going outdoor 53 63 72 600
Hunting 10 8 9 200
Style and fashion 22 22 25 400
Music and concerts 37 34 39 200
Going on summer cottage 30 37 42 700
Local affairs 56 65 74 900
Computer/console/mobile playing 17 6 6 900
Politics 41 40 46 100
Gardening and plants 33 82 94 500
Building and renovating 37 41 47 300
Food and drink 40 42 48 400
Cooking, baking, recipes 39 56 64 600
Investment 22 15 17 300
Decorating 30 41 47 300
Economic and finances 35 35 40 400
Science 34 31 35 700
Travelling abroad 35 35 40 400
Sports, exercising 46 37 42 700
Sailing, boating 10 7 8 100
Consumer electronics and information technology 23 9 10 400
Environmental matters 32 46 53 000
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 2 300
Buying an apartment 10 7 8 100
Home renovation 29 28 32 300
Buying a car 25 18 20 800
Buying a boat 3 2 2 300
None of these 50 56 64 600
Purchases in the last 12 months Furniture and furnishings 42 39 45 000
Repair and construction products 40 41 47 300
Domestic appliances 38 40 46 100
Electronics or IT products 49 43 49 600
Cars 18 13 15 000
Clothing and footwear 82 83 95 700
Eyeglasses, contact lenses or sunglasses 35 39 45 000
Sports clothing, footwear or equipment 60 57 65 700
Saving or investing products or services 26 21 24 200
Cosmetics and beauty products 47 58 66 900
Mobile phones 30 30 34 600
Travels 46 45 51 900
Products and services for health and well-being 60 68 78 400
None of the above 2 2 2 300
Intentions to purchase within 12 months Furniture and furnishings 29 27 31 100
Repair and construction products 34 33 38 000
Domestic appliances 19 20 23 100
Electronics or IT products 28 22 25 400
Cars 14 10 11 500
Clothing and footwear 64 61 70 300
Eyeglasses, contact lenses or sunglasses 28 33 38 000
Sports clothing, footwear or equipment 43 37 42 700
Saving or investing products or services 21 16 18 400
Cosmetics and beauty products 38 44 50 700
Mobile phones 16 16 18 400
Travels 44 39 45 000
Products and services for health and well-being 48 55 63 400
None of the above 7 7 8 100
Will consider switching over the next 12 months Bank 7 6 6 900
Insurance company 10 6 6 900
electric company 20 18 20 800
Internet Connection 9 6 6 900
Phone-subscription 13 10 11 500
None of the above 46 51 58 800
Can not say 19 19 21 900
Uses of extra money Magazines, books, movies 17 19 21 900
Eating, drinking, partying in a restaurant 34 25 28 800
Exercise hobbies and equipment 27 22 25 400
Cultural events (e.g. concerts, theater, festivals) 35 38 43 800
Renovation, decoration 24 25 28 800
Health services and one's own well-being 22 26 30 000
Travelling 42 41 47 300
Entertainment electronics and information technology equipment, mobile phones 15 6 6 900
Clothes, shoes and bags 23 20 23 100
Home services (cleaning and other housekeeping services) 6 9 10 400
Car, boat, motorcycle 12 7 8 100
Cosmetics and beauty care 11 11 12 700
Saving, investing 46 39 45 000
Other 8 9 10 400
There is no extra money after mandatory expenses 7 8 9 200
Can not say 3 4 4 600
Source: NRS 2024

Online & social media

Magazine website

https://www.kotipuutarha.fi/

Magazine in Social Media
Some channels and Followers August 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Saarsalo Oy
  • Sorkkalantie 394
  • 33980 Pirkkala
  • info@saarsalo.fi

Myyntipäällikkö

  • Sanna Mäkinen
  • 041 313 2706
  • sanna.makinen@saarsalo.fi

Media-assistentti

  • Agneta Järvenpää
  • agneta.jarvenpaa@puutarhaliitto.fi
Media

Publisher

  • Puutarhaliitto ry

Publisher

  • Puutarhaliitto ry

Päätoimittaja

  • Minna Siltala
 

Address

  • Viljatie 4 C
  • 00700 Helsinki

Postal address

  • Viljatie 4 C
  • 00700 Helsinki

Phone

  • +358 41 313 2706 (Sanna Mäkinen / Saarsalo Oy)

Email

  • kotipuutarha@puutarhaliitto.fi