Koneviesti
The renewed Koneviesti magazine celebrates its´ 71 years anniversary and continues its´ journey stronger than ever as the true pro magazine about farming-, forestry- and contracting machinery. New fresh and modern lay out and well planned content offer the advertizers more attracting marketing plattform than before.
16 issues a year together with koneviesti and traktorpool.fi- sites forms a versatile cross media-entirety. Koneviesti has 130000 readers (KMT 2023).
Issues per year
16 issues per year
Copies
25 000
Magazine website
Timetables
Issue | Issue | Booking Date | Material Date | Themes and info |
---|---|---|---|---|
1 | 22.1.2024 | 22.12.2023 | ||
2 | 12.2.2024 | 19.1.2024 | ||
3 | 4.3.2024 | 9.2.2024 | ||
4 | 25.3.2024 | 1.3.2024 | ||
5 | 15.4.2024 | 20.3.2024 | ||
6 | 6.5.2024 | 12.4.2024 | ||
7 | 27.5.2024 | 3.5.2024 | ||
8 | 17.6.2024 | 24.5.2024 | ||
9 | 29.7.2024 | 5.7.2024 | ||
10 | 26.8.2024 | 2.8.2024 | ||
11 | 16.9.2024 | 23.8.2024 | ||
12 | 7.10.2024 | 13.9.2024 | ||
13 | 28.10.2024 | 4.10.2024 | ||
14 | 11.11.2024 | 18.10.2024 | ||
15 | 2.12.2024 | 8.11.2024 | ||
16 | 11.12.2024 | 15.11.2024 |
Ei aikatauluja vuodelle 2025.
Prices
Ad | Placement | Size | Bleed | Price (tax 0%) |
---|---|---|---|---|
2/1 landscape | Not specified | 450 x 300 mm *) | 6 990 € | |
1/1 portrait | Not specified | 225 x 300 mm *) | 4 190 € | |
1/1 portrait | 2. Cover | 225 x 300 mm *) | 4 990 € | |
1/1 portrait | 3. Cover | 225 x 300 mm *) | 4 990 € | |
1/2 portrait | Not specified | 95 x 270 mm *) | 2 490 € | |
1/2 landscape | Not specified | 195 x 130 mm *) | 2 490 € | |
1/4 portrait | Not specified | 110 x 140 mm *) | 1 390 € | |
1/4 landscape | Not specified | 195 x 65 mm *) | 1 390 € | |
1/4 portrait | Not specified | 60 x 300 mm *) | 1 390 € | |
1/1 (takakansi) portrait | Back cover | 225 x 270 mm | 3 mm | 5 390 € | *) size without marginal Prices valid until 31.12.2024 |
Size
225 x 300 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
aineistot@koneviesti.fi
ICC profile
Technical information
Tarkemmat tiedot löydät osoitteesta: koneviesti.fi/palvelut/mediamyynti/ilmoitushinnat-ja-aineistot
Terms of delivery
Check the delivery conditions from the publisher
Ad | Placement | Size | Bleed | Price (tax 0%) | *) size without marginal Prices valid until 31.12.2025 |
---|
Size
225 x 300 mm
Printing method
Offset
Binding
Liimasidonta
Printer
PunaMusta Oy
Delivery of ad material and instructions
aineistot@koneviesti.fi
ICC profile
Technical information
Tarkemmat tiedot löydät osoitteesta: koneviesti.fi/palvelut/mediamyynti/ilmoitushinnat-ja-aineistot
Terms of delivery
Check the delivery conditions from the publisher
Ad | Description | Size | Price (tax 0%) |
---|---|---|---|
Mobile | Big box | 300x300 px | 18 € / CPM (Cost per thousand) |
Mobile | Panorama | 300x150 px | 24 € / CPM (Cost per thousand) |
Mobile | Vertical Parade | 300x600 px | 24 € / CPM (Cost per thousand) |
Desktop | Sticky | 160x600 px | 24 € / CPM (Cost per thousand) |
Mobile | Sticky | 300x300 px | 24 € / CPM (Cost per thousand) |
Desktop | Whole page | 620x891 px | 32 € / CPM (Cost per thousand) |
Desktop | Parade | 980x400 px | 36 € / CPM (Cost per thousand) |
Mobile | Parade | 300x300 px | 36 € / CPM (Cost per thousand) |
Desktop | Panorama | 980x120 px | 24 € / CPM (Cost per thousand) |
Desktop | Big box | 468x400 px | 18 € / CPM (Cost per thousand) |
Desktop | Sticky | 160x600 px | 26 € / CPM (Cost per thousand) |
Desktop | Puolikas sivu | 620x891 px | 32 € / CPM (Cost per thousand) |
Desktop | Vertical Parade | 300x600 px | 24 € / CPM (Cost per thousand) |
Desktop | Max Parade | 980 x 552 px | 39 € / CPM (Cost per thousand) |
Mobile | Max Parade | 300 x 431 px | 39 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
Ad | Description | Size | Price (tax 0%) | Prices valid until 31.12.2025 |
---|
Readers
Gender
Audience in digital and print
Age
Municipality type
Education
Gross household income, daily purchases
NRS Facts
Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
---|---|---|---|---|
Sex | Women | 51 | 16 | 19 700 |
Men | 49 | 84 | 103 600 | |
Native language | Finnish | 95 | 97 | 119 600 |
Swedish | 5 | 3 | 3 700 | |
Age | 15-24 y | 13 | 8 | 9 900 |
25-34 y | 14 | 13 | 16 000 | |
35-44 y | 14 | 15 | 18 500 | |
45-54 y | 14 | 15 | 18 500 | |
55-64 y | 16 | 22 | 27 100 | |
65+ y | 30 | 28 | 34 500 | |
Gender + age | Female 15-29 years | 10 | 2 | 2 500 |
Female 30-49 years | 14 | 5 | 6 200 | |
Female 50+ years | 28 | 10 | 12 300 | |
Male 15-29 years | 10 | 11 | 13 600 | |
Male 30-49 years | 15 | 25 | 30 800 | |
Male 50+ years | 24 | 48 | 59 200 | |
Household position | Lives at home with parents | 7 | 6 | 7 400 |
Lives alone | 29 | 19 | 23 400 | |
Lives with spouse | 36 | 40 | 49 300 | |
Lives with spouse and children | 24 | 31 | 38 200 | |
Single parent | 3 | 2 | 2 500 | |
Other | 3 | 3 | 3 700 | |
Grandchildren under 18 years of age | Yes | 20 | 23 | 28 400 |
No | 39 | 42 | 51 800 | |
No answer (under 45 year olds) | 41 | 35 | 43 200 | |
Education | Elementary school | 5 | 7 | 8 600 |
Secondary school | 6 | 6 | 7 400 | |
Vocational | 28 | 48 | 59 200 | |
High school | 14 | 9 | 11 100 | |
University of Applied Sciences | 20 | 18 | 22 200 | |
University | 26 | 11 | 13 600 | |
Something else | 2 | 1 | 1 200 | |
Decision-maker in grocery purchases | Yes | 93 | 88 | 108 500 |
No | 7 | 11 | 13 600 | |
Can not say | 1 | 2 | 2 500 | |
Use of glasses or contact lenses | Yes | 68 | 64 | 78 900 |
No | 32 | 36 | 44 400 | |
Size of the household | 1 pers | 29 | 19 | 23 400 |
2 pers | 38 | 42 | 51 800 | |
3 pers | 14 | 17 | 21 000 | |
4 pers | 12 | 14 | 17 300 | |
5+ pers | 7 | 8 | 9 900 | |
Household income (gross) | Below 20 000 € /y | 11 | 6 | 7 400 |
20 000 - 35 000 € /y | 18 | 18 | 22 200 | |
35 001 - 50 000 € /y | 19 | 25 | 30 800 | |
50 001 - 85 000 € /y | 21 | 24 | 29 600 | |
85 001 - 100 000 € /y | 8 | 8 | 9 900 | |
Over 100 000 € /y | 10 | 8 | 9 900 | |
Dont want to tell | 5 | 5 | 6 200 | |
Cant say / No answer | 8 | 6 | 7 400 | |
Family with kids | Yes | 32 | 36 | 44 400 |
No | 68 | 64 | 78 900 | |
13 | 15 | 18 500 | ||
13 | 14 | 17 300 | ||
5 | 5 | 6 200 | ||
1 | 1 | 1 200 | ||
1 | 1 | 1 200 | ||
68 | 64 | 78 900 | ||
0 | 1 | 1 200 | ||
Pets in household | Cat | 17 | 26 | 32 100 |
Dog | 26 | 32 | 39 500 | |
Some other pet | 5 | 6 | 7 400 | |
No pets | 60 | 50 | 61 600 | |
Health services used in the household | Public health services | 85 | 84 | 103 600 |
Employer - funded health care services | 50 | 51 | 62 900 | |
Private, self-funded healthcare services | 38 | 37 | 45 600 | |
Private health insurance services | 24 | 22 | 27 100 | |
No health care | 1 | 1 | 1 200 | |
Can not say | 1 | 1 | 1 200 | |
Housing | Apartment | 32 | 16 | 19 700 |
Row house or semi-detached house | 15 | 11 | 13 600 | |
Detached house | 47 | 58 | 71 500 | |
Farm | 5 | 15 | 18 500 | |
Something else | 1 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 77 | 86 | 106 000 |
Rented residence | 19 | 10 | 12 300 | |
Right of residence apartment | 2 | 2 | 2 500 | |
Something else | 1 | 1 | 1 200 | |
Can not say | 1 | 1 | 1 200 | |
Cottage or holiday home in regular use | Yes | 41 | 40 | 49 300 |
No | 58 | 59 | 72 700 | |
Can not say | 1 | 1 | 1 200 | |
Number of cars in household | One car | 46 | 37 | 45 600 |
Two cars | 31 | 41 | 50 600 | |
Three or more cars | 10 | 19 | 23 400 | |
No car | 14 | 4 | 4 900 | |
Type of car, if buying now | New | 21 | 22 | 27 100 |
Used | 68 | 76 | 93 700 | |
Company car | 4 | 4 | 4 900 | |
Leasing (personal) | 8 | 8 | 9 900 | |
Shared car | 3 | 1 | 1 200 | |
Doesn't use a car | 9 | 3 | 3 700 | |
Can not say | 5 | 3 | 3 700 | |
Advertising ban at the door / mailbox | Yes | 26 | 14 | 17 300 |
No | 74 | 86 | 106 000 | |
Can not say | 0 | 1 | 1 200 | |
Using AdBlocker or similar application | Yes | 19 | 15 | 18 500 |
No | 76 | 79 | 97 400 | |
Can not say | 5 | 6 | 7 400 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 2 | 2 500 |
Turku or Tampere | 8 | 3 | 3 700 | |
Oulu | 4 | 3 | 3 700 | |
70 000 - 150 000 inhabitants town | 13 | 12 | 14 800 | |
Urban municipality | 27 | 24 | 29 600 | |
Conurbation | 15 | 28 | 34 500 | |
Countryside | 13 | 28 | 34 500 | Source: NRS 2024 |
How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
---|---|---|---|---|
The frequency of reading: Print magazines | Daily | 14 | 29 | 35 800 |
5-6 days a week | 4 | 7 | 8 600 | |
1-4 days a week | 25 | 32 | 39 500 | |
Monthly | 24 | 18 | 22 200 | |
Rarely | 24 | 13 | 16 000 | |
Never | 8 | 1 | 1 200 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 22 | 26 | 32 100 |
5-6 days a week | 6 | 7 | 8 600 | |
1-4 days a week | 19 | 23 | 28 400 | |
Monthly | 15 | 14 | 17 300 | |
Rarely | 23 | 20 | 24 700 | |
Never | 14 | 8 | 9 900 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 42 | 51 800 |
5-6 days a week | 4 | 7 | 8 600 | |
1-4 days a week | 23 | 31 | 38 200 | |
Monthly | 14 | 9 | 11 100 | |
Rarely | 23 | 10 | 12 300 | |
Never | 8 | 1 | 1 200 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 59 | 72 700 |
5-6 days a week | 10 | 10 | 12 300 | |
1-4 days a week | 16 | 15 | 18 500 | |
Monthly | 6 | 5 | 6 200 | |
Rarely | 9 | 8 | 9 900 | |
Never | 6 | 4 | 4 900 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 7 | 8 600 |
5-6 days a week | 4 | 4 | 4 900 | |
1-4 days a week | 42 | 49 | 60 400 | |
Monthly | 18 | 17 | 21 000 | |
Rarely | 22 | 17 | 21 000 | |
Never | 9 | 6 | 7 400 | |
Can not say | 1 | 1 | 1 200 | |
The frequency of watching: Free online TV services | Daily | 16 | 12 | 14 800 |
5-6 days a week | 10 | 11 | 13 600 | |
1-4 days a week | 30 | 29 | 35 800 | |
Monthly | 23 | 23 | 28 400 | |
Rarely | 14 | 17 | 21 000 | |
Never | 6 | 7 | 8 600 | |
Can not say | 1 | 1 | 1 200 | |
The frequency of watching: Pay TV and streaming services | Daily | 15 | 13 | 16 000 |
5-6 days a week | 10 | 9 | 11 100 | |
1-4 days a week | 22 | 21 | 25 900 | |
Monthly | 10 | 11 | 13 600 | |
Rarely | 12 | 12 | 14 800 | |
Never | 30 | 34 | 41 900 | |
Can not say | 1 | 1 | 1 200 | |
The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 49 | 60 400 |
5-6 days a week | 10 | 10 | 12 300 | |
1-4 days a week | 20 | 20 | 24 700 | |
Monthly | 12 | 9 | 11 100 | |
Rarely | 11 | 9 | 11 100 | |
Never | 3 | 3 | 3 700 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 34 | 40 | 49 300 |
5-6 days a week | 12 | 12 | 14 800 | |
1-4 days a week | 23 | 23 | 28 400 | |
Monthly | 12 | 8 | 9 900 | |
Rarely | 13 | 11 | 13 600 | |
Never | 6 | 6 | 7 400 | |
Can not say | 0 | 1 | 1 200 | |
The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 26 | 32 100 |
5-6 days a week | 7 | 9 | 11 100 | |
1-4 days a week | 16 | 18 | 22 200 | |
Monthly | 13 | 13 | 16 000 | |
Rarely | 26 | 22 | 27 100 | |
Never | 16 | 11 | 13 600 | |
Can not say | 1 | 1 | 1 200 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 23 | 28 400 |
5-6 days a week | 9 | 12 | 14 800 | |
1-4 days a week | 22 | 24 | 29 600 | |
Monthly | 14 | 14 | 17 300 | |
Rarely | 22 | 17 | 21 000 | |
Never | 16 | 10 | 12 300 | |
Can not say | 1 | 1 | 1 200 | |
The frequency of listening: Podcasts | Daily | 5 | 3 | 3 700 |
5-6 days a week | 3 | 4 | 4 900 | |
1-4 days a week | 10 | 8 | 9 900 | |
Monthly | 14 | 13 | 16 000 | |
Rarely | 29 | 28 | 34 500 | |
Never | 38 | 41 | 50 600 | |
Can not say | 2 | 3 | 3 700 | |
User frequency and following: Social media | Daily | 59 | 49 | 60 400 |
5-6 days a week | 7 | 7 | 8 600 | |
1-4 days a week | 7 | 10 | 12 300 | |
Monthly | 3 | 5 | 6 200 | |
Rarely | 6 | 7 | 8 600 | |
Never | 17 | 22 | 27 100 | |
Can not say | 0 | 1 | 1 200 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 11 100 |
5-6 days a week | 6 | 4 | 4 900 | |
1-4 days a week | 12 | 12 | 14 800 | |
Monthly | 8 | 9 | 11 100 | |
Rarely | 21 | 24 | 29 600 | |
Never | 40 | 41 | 50 600 | |
Can not say | 1 | 1 | 1 200 | |
User frequency: Instant messaging | Daily | 69 | 62 | 76 400 |
5-6 days a week | 10 | 11 | 13 600 | |
1-4 days a week | 9 | 11 | 13 600 | |
Monthly | 3 | 4 | 4 900 | |
Rarely | 3 | 3 | 3 700 | |
Never | 6 | 8 | 9 900 | |
Can not say | 0 | 0 | 0 | |
Daily | 16 | 10 | 12 300 | |
5-6 days a week | 6 | 4 | 4 900 | |
1-4 days a week | 14 | 11 | 13 600 | |
Monthly | 22 | 22 | 27 100 | |
Rarely | 35 | 42 | 51 800 | |
Never | 7 | 10 | 12 300 | |
Can not say | 0 | 1 | 1 200 | |
Daily | 3 | 1 | 1 200 | |
5-6 days a week | 2 | 2 | 2 500 | |
1-4 days a week | 4 | 2 | 2 500 | |
Monthly | 7 | 5 | 6 200 | |
Rarely | 30 | 30 | 37 000 | |
Never | 53 | 59 | 72 700 | |
Can not say | 1 | 1 | 1 200 | |
Daily | 6 | 4 | 4 900 | |
5-6 days a week | 3 | 1 | 1 200 | |
1-4 days a week | 5 | 4 | 4 900 | |
Monthly | 8 | 7 | 8 600 | |
Rarely | 23 | 23 | 28 400 | |
Never | 55 | 61 | 75 200 | |
Can not say | 1 | 0 | 0 | |
Daily | 19 | 22 | 27 100 | |
5-6 days a week | 9 | 9 | 11 100 | |
1-4 days a week | 23 | 27 | 33 300 | |
Monthly | 22 | 21 | 25 900 | |
Rarely | 18 | 13 | 16 000 | |
Never | 10 | 9 | 11 100 | |
Can not say | 0 | 0 | 0 | |
Daily | 4 | 3 | 3 700 | |
5-6 days a week | 2 | 1 | 1 200 | |
1-4 days a week | 7 | 7 | 8 600 | |
Monthly | 7 | 6 | 7 400 | |
Rarely | 12 | 10 | 12 300 | |
Never | 61 | 66 | 81 400 | |
Cant say / No answer | 7 | 8 | 9 900 | |
Daily | 41 | 38 | 46 900 | |
5-6 days a week | 8 | 7 | 8 600 | |
1-4 days a week | 10 | 12 | 14 800 | |
Monthly | 6 | 6 | 7 400 | |
Rarely | 8 | 6 | 7 400 | |
Never | 22 | 26 | 32 100 | |
Cant say / No answer | 4 | 5 | 6 200 | |
Daily | 31 | 24 | 29 600 | |
5-6 days a week | 6 | 6 | 7 400 | |
1-4 days a week | 9 | 8 | 9 900 | |
Monthly | 5 | 5 | 6 200 | |
Rarely | 10 | 11 | 13 600 | |
Never | 34 | 42 | 51 800 | |
Cant say / No answer | 5 | 5 | 6 200 | |
Daily | 14 | 10 | 12 300 | |
5-6 days a week | 2 | 1 | 1 200 | |
1-4 days a week | 3 | 2 | 2 500 | |
Monthly | 2 | 2 | 2 500 | |
Rarely | 5 | 7 | 8 600 | |
Never | 69 | 74 | 91 200 | |
Cant say / No answer | 5 | 6 | 7 400 | |
Daily | 6 | 6 | 7 400 | |
5-6 days a week | 2 | 3 | 3 700 | |
1-4 days a week | 5 | 4 | 4 900 | |
Monthly | 5 | 4 | 4 900 | |
Rarely | 12 | 12 | 14 800 | |
Never | 65 | 67 | 82 600 | |
Cant say / No answer | 5 | 5 | 6 200 | |
Daily | 10 | 8 | 9 900 | |
5-6 days a week | 3 | 2 | 2 500 | |
1-4 days a week | 4 | 5 | 6 200 | |
Monthly | 3 | 4 | 4 900 | |
Rarely | 9 | 8 | 9 900 | |
Never | 68 | 70 | 86 300 | |
Cant say / No answer | 5 | 5 | 6 200 | Source: NRS 2024 |
Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
---|---|---|---|---|
I enjoy shopping | Completely agree | 13 | 11 | 13 600 |
Partially agree | 44 | 41 | 50 600 | |
Partially disagree | 31 | 36 | 44 400 | |
Completely disagree | 10 | 9 | 11 100 | |
Can not say | 2 | 3 | 3 700 | |
I prefer domestic products | Completely agree | 32 | 34 | 41 900 |
Partially agree | 55 | 53 | 65 300 | |
Partially disagree | 10 | 10 | 12 300 | |
Completely disagree | 1 | 2 | 2 500 | |
Can not say | 1 | 1 | 1 200 | |
I consciously make responsible choices in my consumption | Completely agree | 19 | 18 | 22 200 |
Partially agree | 55 | 50 | 61 600 | |
Partially disagree | 19 | 23 | 28 400 | |
Completely disagree | 4 | 6 | 7 400 | |
Can not say | 3 | 3 | 3 700 | |
When shopping, quality is more important to me than price | Completely agree | 22 | 25 | 30 800 |
Partially agree | 57 | 60 | 74 000 | |
Partially disagree | 17 | 12 | 14 800 | |
Completely disagree | 2 | 2 | 2 500 | |
Can not say | 2 | 1 | 1 200 | |
I usually choose the cheapest option | Completely agree | 12 | 10 | 12 300 |
Partially agree | 47 | 46 | 56 700 | |
Partially disagree | 34 | 37 | 45 600 | |
Completely disagree | 6 | 5 | 6 200 | |
Can not say | 1 | 2 | 2 500 | |
I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 35 | 43 200 |
Partially agree | 51 | 51 | 62 900 | |
Partially disagree | 9 | 11 | 13 600 | |
Completely disagree | 2 | 3 | 3 700 | |
Can not say | 1 | 1 | 1 200 | |
In my circle of friends, I am often the first to try new things | Completely agree | 6 | 8 | 9 900 |
Partially agree | 25 | 23 | 28 400 | |
Partially disagree | 38 | 38 | 46 900 | |
Completely disagree | 24 | 22 | 27 100 | |
Can not say | 7 | 8 | 9 900 | |
In my opinion, money is for consumption and not for saving | Completely agree | 5 | 5 | 6 200 |
Partially agree | 35 | 39 | 48 100 | |
Partially disagree | 46 | 42 | 51 800 | |
Completely disagree | 11 | 11 | 13 600 | |
Can not say | 3 | 2 | 2 500 | |
I prefer local shops and services | Completely agree | 27 | 31 | 38 200 |
Partially agree | 57 | 56 | 69 000 | |
Partially disagree | 12 | 11 | 13 600 | |
Completely disagree | 2 | 2 | 2 500 | |
Can not say | 2 | 1 | 1 200 | |
I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 4 | 4 900 |
Partially agree | 28 | 27 | 33 300 | |
Partially disagree | 31 | 33 | 40 700 | |
Completely disagree | 32 | 32 | 39 500 | |
Can not say | 5 | 4 | 4 900 | |
When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 11 | 13 600 |
Partially agree | 32 | 32 | 39 500 | |
Partially disagree | 37 | 36 | 44 400 | |
Completely disagree | 22 | 19 | 23 400 | |
Can not say | 2 | 1 | 1 200 | |
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 16 | 19 700 |
Partially agree | 50 | 48 | 59 200 | |
Partially disagree | 24 | 26 | 32 100 | |
Completely disagree | 6 | 8 | 9 900 | |
Can not say | 3 | 3 | 3 700 | |
Ecology is an important purchase reason for me | Completely agree | 16 | 9 | 11 100 |
Partially agree | 51 | 46 | 56 700 | |
Partially disagree | 24 | 30 | 37 000 | |
Completely disagree | 7 | 11 | 13 600 | |
Can not say | 3 | 3 | 3 700 | |
I prefer well-known brands | Completely agree | 12 | 15 | 18 500 |
Partially agree | 57 | 58 | 71 500 | |
Partially disagree | 23 | 20 | 24 700 | |
Completely disagree | 5 | 4 | 4 900 | |
Can not say | 3 | 2 | 2 500 | Source: NRS 2024 |
Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
---|---|---|---|---|
Newspapers | Very positive | 13 | 14 | 17 300 |
Quite positively | 63 | 63 | 77 700 | |
Quite negatively | 15 | 15 | 18 500 | |
Very negative | 4 | 4 | 4 900 | |
Can not say | 5 | 5 | 6 200 | |
Magazines | Very positive | 14 | 15 | 18 500 |
Quite positively | 61 | 61 | 75 200 | |
Quite negatively | 16 | 16 | 19 700 | |
Very negative | 4 | 4 | 4 900 | |
Can not say | 6 | 4 | 4 900 | |
Free and local newspapers | Very positive | 24 | 25 | 30 800 |
Quite positively | 57 | 57 | 70 300 | |
Quite negatively | 10 | 9 | 11 100 | |
Very negative | 3 | 4 | 4 900 | |
Can not say | 5 | 5 | 6 200 | |
Newspaper/Magazine websites or applications | Very positive | 7 | 8 | 9 900 |
Quite positively | 47 | 46 | 56 700 | |
Quite negatively | 28 | 30 | 37 000 | |
Very negative | 9 | 10 | 12 300 | |
Can not say | 8 | 7 | 8 600 | |
Social media (Facebook, Instagram etc.) | Very positive | 6 | 5 | 6 200 |
Quite positively | 34 | 32 | 39 500 | |
Quite negatively | 32 | 36 | 44 400 | |
Very negative | 16 | 17 | 21 000 | |
Can not say | 13 | 10 | 12 300 | |
Blogs | Very positive | 4 | 3 | 3 700 |
Quite positively | 27 | 25 | 30 800 | |
Quite negatively | 28 | 29 | 35 800 | |
Very negative | 15 | 18 | 22 200 | |
Can not say | 27 | 25 | 30 800 | |
Newsletters to email | Very positive | 2 | 2 | 2 500 |
Quite positively | 18 | 17 | 21 000 | |
Quite negatively | 34 | 36 | 44 400 | |
Very negative | 43 | 42 | 51 800 | |
Can not say | 3 | 3 | 3 700 | |
Other websites | Very positive | 4 | 4 | 4 900 |
Quite positively | 39 | 39 | 48 100 | |
Quite negatively | 33 | 36 | 44 400 | |
Very negative | 13 | 13 | 16 000 | |
Can not say | 11 | 8 | 9 900 | |
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 9 | 11 100 |
Quite positively | 48 | 48 | 59 200 | |
Quite negatively | 28 | 28 | 34 500 | |
Very negative | 13 | 13 | 16 000 | |
Can not say | 4 | 4 | 4 900 | |
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 6 | 7 400 |
Quite positively | 36 | 40 | 49 300 | |
Quite negatively | 33 | 31 | 38 200 | |
Very negative | 19 | 18 | 22 200 | |
Can not say | 6 | 5 | 6 200 | |
Home delivered advertisements and catalogues | Very positive | 20 | 19 | 23 400 |
Quite positively | 47 | 52 | 64 100 | |
Quite negatively | 16 | 16 | 19 700 | |
Very negative | 13 | 10 | 12 300 | |
Can not say | 4 | 3 | 3 700 | |
Out-of-home advertising | Very positive | 12 | 13 | 16 000 |
Quite positively | 53 | 52 | 64 100 | |
Quite negatively | 20 | 23 | 28 400 | |
Very negative | 7 | 7 | 8 600 | |
Can not say | 7 | 6 | 7 400 | Source: NRS 2024 |
Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
---|---|---|---|---|
I relax and get inspired by magazines | Completely agree | 17 | 15 | 18 500 |
Partially agree | 61 | 62 | 76 400 | |
Partially disagree | 11 | 13 | 16 000 | |
Completely disagree | 4 | 4 | 4 900 | |
Can not say | 7 | 6 | 7 400 | |
Completely agree | 17 | 14 | 17 300 | |
Partially agree | 58 | 60 | 74 000 | |
Partially disagree | 14 | 15 | 18 500 | |
Completely disagree | 5 | 5 | 6 200 | |
Can not say | 7 | 6 | 7 400 | |
A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 29 | 35 800 |
Partially agree | 48 | 47 | 58 000 | |
Partially disagree | 12 | 11 | 13 600 | |
Completely disagree | 5 | 4 | 4 900 | |
Can not say | 13 | 8 | 9 900 | |
The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 36 | 44 400 |
Partially agree | 50 | 50 | 61 600 | |
Partially disagree | 7 | 6 | 7 400 | |
Completely disagree | 3 | 2 | 2 500 | |
Can not say | 9 | 6 | 7 400 | |
Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 19 | 23 400 |
Partially agree | 52 | 55 | 67 800 | |
Partially disagree | 14 | 14 | 17 300 | |
Completely disagree | 3 | 4 | 4 900 | |
Can not say | 15 | 8 | 9 900 | |
Finnish magazines offer reliable product recommendations | Completely agree | 10 | 13 | 16 000 |
Partially agree | 54 | 55 | 67 800 | |
Partially disagree | 18 | 20 | 24 700 | |
Completely disagree | 3 | 4 | 4 900 | |
Can not say | 15 | 9 | 11 100 | |
Finnish magazines are of high quality | Completely agree | 22 | 25 | 30 800 |
Partially agree | 59 | 56 | 69 000 | |
Partially disagree | 9 | 12 | 14 800 | |
Completely disagree | 2 | 3 | 3 700 | |
Can not say | 8 | 5 | 6 200 | |
I follow important magazines on social media | Completely agree | 7 | 9 | 11 100 |
Partially agree | 25 | 27 | 33 300 | |
Partially disagree | 25 | 26 | 32 100 | |
Completely disagree | 34 | 32 | 39 500 | |
Can not say | 9 | 7 | 8 600 | |
I read important magazines from cover to cover | Completely agree | 18 | 17 | 21 000 |
Partially agree | 34 | 37 | 45 600 | |
Partially disagree | 28 | 29 | 35 800 | |
Completely disagree | 16 | 14 | 17 300 | |
Can not say | 5 | 4 | 4 900 | |
Ads in magazines make new things familiar | Completely agree | 10 | 10 | 12 300 |
Partially agree | 50 | 53 | 65 300 | |
Partially disagree | 24 | 22 | 27 100 | |
Completely disagree | 8 | 9 | 11 100 | |
Can not say | 8 | 6 | 7 400 | |
Completely agree | 10 | 11 | 13 600 | |
Partially agree | 36 | 38 | 46 900 | |
Partially disagree | 24 | 24 | 29 600 | |
Completely disagree | 23 | 21 | 25 900 | |
Can not say | 8 | 6 | 7 400 | |
I have purchased products based on the ad in magazine | Completely agree | 9 | 12 | 14 800 |
Partially agree | 36 | 34 | 41 900 | |
Partially disagree | 26 | 27 | 33 300 | |
Completely disagree | 22 | 23 | 28 400 | |
Can not say | 6 | 5 | 6 200 | |
I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 10 | 12 300 |
Partially agree | 49 | 44 | 54 300 | |
Partially disagree | 20 | 26 | 32 100 | |
Completely disagree | 13 | 16 | 19 700 | |
Can not say | 5 | 4 | 4 900 | |
I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 6 | 7 400 |
Partially agree | 29 | 21 | 25 900 | |
Partially disagree | 29 | 32 | 39 500 | |
Completely disagree | 27 | 36 | 44 400 | |
Can not say | 6 | 5 | 6 200 | |
Completely agree | 2 | 1 | 1 200 | |
Partially agree | 19 | 16 | 19 700 | |
Partially disagree | 33 | 32 | 39 500 | |
Completely disagree | 38 | 43 | 53 000 | |
Can not say | 9 | 8 | 9 900 | |
Completely agree | 16 | 14 | 17 300 | |
Partially agree | 40 | 46 | 56 700 | |
Partially disagree | 23 | 22 | 27 100 | |
Completely disagree | 12 | 12 | 14 800 | |
Can not say | 8 | 7 | 8 600 | Source: NRS 2024 |
Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
---|---|---|---|---|
Information sources, cars and car purchase | Print magazines | 11 | 16 | 19 700 |
Newspapers | 13 | 16 | 19 700 | |
Magazine websites | 7 | 9 | 11 100 | |
Newspaper websites | 8 | 8 | 9 900 | |
Blogs | 3 | 4 | 4 900 | |
Social media | 14 | 16 | 19 700 | |
Other websites | 42 | 54 | 66 600 | |
Television | 10 | 13 | 16 000 | |
Radio | 2 | 2 | 2 500 | |
Direct mail | 10 | 12 | 14 800 | |
None of these | 40 | 27 | 33 300 | |
Information sources, consumer electronics and information technology | Print magazines | 15 | 18 | 22 200 |
Newspapers | 18 | 23 | 28 400 | |
Magazine websites | 10 | 12 | 14 800 | |
Newspaper websites | 11 | 12 | 14 800 | |
Blogs | 6 | 5 | 6 200 | |
Social media | 26 | 22 | 27 100 | |
Other websites | 49 | 52 | 64 100 | |
Television | 17 | 20 | 24 700 | |
Radio | 3 | 3 | 3 700 | |
Direct mail | 36 | 40 | 49 300 | |
None of these | 17 | 12 | 14 800 | |
Information sources, beauty care and cosmetics | Print magazines | 18 | 11 | 13 600 |
Newspapers | 8 | 8 | 9 900 | |
Magazine websites | 10 | 5 | 6 200 | |
Newspaper websites | 6 | 5 | 6 200 | |
Blogs | 8 | 3 | 3 700 | |
Social media | 28 | 13 | 16 000 | |
Other websites | 16 | 12 | 14 800 | |
Television | 14 | 14 | 17 300 | |
Radio | 2 | 3 | 3 700 | |
Direct mail | 17 | 14 | 17 300 | |
None of these | 45 | 61 | 75 200 | |
Information sources, travel | Print magazines | 16 | 14 | 17 300 |
Newspapers | 15 | 16 | 19 700 | |
Magazine websites | 10 | 9 | 11 100 | |
Newspaper websites | 10 | 8 | 9 900 | |
Blogs | 11 | 7 | 8 600 | |
Social media | 34 | 28 | 34 500 | |
Other websites | 47 | 46 | 56 700 | |
Television | 16 | 16 | 19 700 | |
Radio | 3 | 4 | 4 900 | |
Direct mail | 9 | 13 | 16 000 | |
None of these | 27 | 31 | 38 200 | |
Information sources, style and fashion | Print magazines | 23 | 17 | 21 000 |
Newspapers | 13 | 15 | 18 500 | |
Magazine websites | 13 | 7 | 8 600 | |
Newspaper websites | 8 | 7 | 8 600 | |
Blogs | 9 | 4 | 4 900 | |
Social media | 34 | 20 | 24 700 | |
Other websites | 33 | 31 | 38 200 | |
Television | 18 | 18 | 22 200 | |
Radio | 2 | 2 | 2 500 | |
Direct mail | 25 | 27 | 33 300 | |
None of these | 29 | 39 | 48 100 | |
Information sources, building and renovating | Print magazines | 19 | 24 | 29 600 |
Newspapers | 15 | 22 | 27 100 | |
Magazine websites | 9 | 12 | 14 800 | |
Newspaper websites | 8 | 9 | 11 100 | |
Blogs | 6 | 5 | 6 200 | |
Social media | 23 | 21 | 25 900 | |
Other websites | 32 | 38 | 46 900 | |
Television | 18 | 21 | 25 900 | |
Radio | 2 | 2 | 2 500 | |
Direct mail | 27 | 33 | 40 700 | |
None of these | 33 | 22 | 27 100 | |
Information sources, food, cooking and baking | Print magazines | 36 | 32 | 39 500 |
Newspapers | 26 | 28 | 34 500 | |
Magazine websites | 22 | 15 | 18 500 | |
Newspaper websites | 20 | 17 | 21 000 | |
Blogs | 14 | 8 | 9 900 | |
Social media | 42 | 30 | 37 000 | |
Other websites | 33 | 34 | 41 900 | |
Television | 28 | 28 | 34 500 | |
Radio | 6 | 11 | 13 600 | |
Direct mail | 27 | 29 | 35 800 | |
None of these | 12 | 15 | 18 500 | |
Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 7 | 8 600 |
Newspapers | 11 | 11 | 13 600 | |
Magazine websites | 3 | 4 | 4 900 | |
Newspaper websites | 6 | 5 | 6 200 | |
Blogs | 1 | 1 | 1 200 | |
Social media | 10 | 9 | 11 100 | |
Other websites | 25 | 26 | 32 100 | |
Television | 12 | 12 | 14 800 | |
Radio | 2 | 2 | 2 500 | |
Direct mail | 17 | 20 | 24 700 | |
None of these | 52 | 50 | 61 600 | |
Information sources, decorating and furniture purchases | Print magazines | 23 | 20 | 24 700 |
Newspapers | 16 | 19 | 23 400 | |
Magazine websites | 11 | 9 | 11 100 | |
Newspaper websites | 8 | 7 | 8 600 | |
Blogs | 8 | 4 | 4 900 | |
Social media | 28 | 20 | 24 700 | |
Other websites | 30 | 31 | 38 200 | |
Television | 18 | 20 | 24 700 | |
Radio | 2 | 2 | 2 500 | |
Direct mail | 30 | 33 | 40 700 | |
None of these | 26 | 29 | 35 800 | |
Information sources, saving and investing | Print magazines | 9 | 12 | 14 800 |
Newspapers | 11 | 12 | 14 800 | |
Magazine websites | 7 | 7 | 8 600 | |
Newspaper websites | 10 | 9 | 11 100 | |
Blogs | 7 | 5 | 6 200 | |
Social media | 18 | 15 | 18 500 | |
Other websites | 30 | 29 | 35 800 | |
Television | 7 | 10 | 12 300 | |
Radio | 3 | 4 | 4 900 | |
Direct mail | 4 | 6 | 7 400 | |
None of these | 48 | 47 | 58 000 | |
Information sources, health and wellbeing products / services | Print magazines | 14 | 14 | 17 300 |
Newspapers | 14 | 15 | 18 500 | |
Magazine websites | 8 | 7 | 8 600 | |
Newspaper websites | 8 | 6 | 7 400 | |
Blogs | 5 | 4 | 4 900 | |
Social media | 23 | 18 | 22 200 | |
Other websites | 38 | 38 | 46 900 | |
Television | 12 | 15 | 18 500 | |
Radio | 3 | 3 | 3 700 | |
Direct mail | 16 | 19 | 23 400 | |
None of these | 37 | 39 | 48 100 | |
Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 16 | 19 700 |
Newspapers | 18 | 21 | 25 900 | |
Magazine websites | 7 | 8 | 9 900 | |
Newspaper websites | 9 | 8 | 9 900 | |
Blogs | 5 | 3 | 3 700 | |
Social media | 24 | 19 | 23 400 | |
Other websites | 41 | 44 | 54 300 | |
Television | 14 | 15 | 18 500 | |
Radio | 2 | 2 | 2 500 | |
Direct mail | 30 | 32 | 39 500 | |
None of these | 29 | 27 | 33 300 | Source: NRS 2024 |
Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
---|---|---|---|---|
Interests | Cars, motor vehicles | 26 | 61 | 75 200 |
Well-being and health | 52 | 40 | 49 300 | |
Charity work | 14 | 8 | 9 900 | |
Self development | 32 | 22 | 27 100 | |
Celebrities | 15 | 7 | 8 600 | |
Fishing | 16 | 28 | 34 500 | |
Beauty care and cosmetics | 17 | 4 | 4 900 | |
Literature | 27 | 12 | 14 800 | |
Domestic and foreign news | 54 | 53 | 65 300 | |
Domestic travel | 32 | 31 | 38 200 | |
Culture | 33 | 10 | 12 300 | |
Crafts | 26 | 19 | 23 400 | |
Nature and going outdoor | 53 | 46 | 56 700 | |
Hunting | 10 | 29 | 35 800 | |
Style and fashion | 22 | 4 | 4 900 | |
Music and concerts | 37 | 20 | 24 700 | |
Going on summer cottage | 30 | 29 | 35 800 | |
Local affairs | 56 | 67 | 82 600 | |
Computer/console/mobile playing | 17 | 9 | 11 100 | |
Politics | 41 | 45 | 55 500 | |
Gardening and plants | 33 | 24 | 29 600 | |
Building and renovating | 37 | 55 | 67 800 | |
Food and drink | 40 | 24 | 29 600 | |
Cooking, baking, recipes | 39 | 20 | 24 700 | |
Investment | 22 | 21 | 25 900 | |
Decorating | 30 | 9 | 11 100 | |
Economic and finances | 35 | 46 | 56 700 | |
Science | 34 | 27 | 33 300 | |
Travelling abroad | 35 | 17 | 21 000 | |
Sports, exercising | 46 | 48 | 59 200 | |
Sailing, boating | 10 | 12 | 14 800 | |
Consumer electronics and information technology | 23 | 21 | 25 900 | |
Environmental matters | 32 | 22 | 27 100 | |
None of the above | 0 | 0 | 0 | |
Purchases made and planned | ||||
Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 3 | 3 700 |
Buying an apartment | 10 | 8 | 9 900 | |
Home renovation | 29 | 33 | 40 700 | |
Buying a car | 25 | 30 | 37 000 | |
Buying a boat | 3 | 4 | 4 900 | |
None of these | 50 | 43 | 53 000 | |
Purchases in the last 12 months | Furniture and furnishings | 42 | 36 | 44 400 |
Repair and construction products | 40 | 51 | 62 900 | |
Domestic appliances | 38 | 44 | 54 300 | |
Electronics or IT products | 49 | 51 | 62 900 | |
Cars | 18 | 24 | 29 600 | |
Clothing and footwear | 82 | 74 | 91 200 | |
Eyeglasses, contact lenses or sunglasses | 35 | 31 | 38 200 | |
Sports clothing, footwear or equipment | 60 | 56 | 69 000 | |
Saving or investing products or services | 26 | 25 | 30 800 | |
Cosmetics and beauty products | 47 | 25 | 30 800 | |
Mobile phones | 30 | 32 | 39 500 | |
Travels | 46 | 36 | 44 400 | |
Products and services for health and well-being | 60 | 47 | 58 000 | |
None of the above | 2 | 3 | 3 700 | |
Intentions to purchase within 12 months | Furniture and furnishings | 29 | 22 | 27 100 |
Repair and construction products | 34 | 44 | 54 300 | |
Domestic appliances | 19 | 21 | 25 900 | |
Electronics or IT products | 28 | 27 | 33 300 | |
Cars | 14 | 18 | 22 200 | |
Clothing and footwear | 64 | 56 | 69 000 | |
Eyeglasses, contact lenses or sunglasses | 28 | 24 | 29 600 | |
Sports clothing, footwear or equipment | 43 | 40 | 49 300 | |
Saving or investing products or services | 21 | 19 | 23 400 | |
Cosmetics and beauty products | 38 | 17 | 21 000 | |
Mobile phones | 16 | 18 | 22 200 | |
Travels | 44 | 37 | 45 600 | |
Products and services for health and well-being | 48 | 37 | 45 600 | |
None of the above | 7 | 10 | 12 300 | |
Will consider switching over the next 12 months | Bank | 7 | 8 | 9 900 |
Insurance company | 10 | 13 | 16 000 | |
electric company | 20 | 24 | 29 600 | |
Internet Connection | 9 | 10 | 12 300 | |
Phone-subscription | 13 | 14 | 17 300 | |
None of the above | 46 | 40 | 49 300 | |
Can not say | 19 | 19 | 23 400 | |
Uses of extra money | Magazines, books, movies | 17 | 12 | 14 800 |
Eating, drinking, partying in a restaurant | 34 | 27 | 33 300 | |
Exercise hobbies and equipment | 27 | 25 | 30 800 | |
Cultural events (e.g. concerts, theater, festivals) | 35 | 25 | 30 800 | |
Renovation, decoration | 24 | 27 | 33 300 | |
Health services and one's own well-being | 22 | 19 | 23 400 | |
Travelling | 42 | 36 | 44 400 | |
Entertainment electronics and information technology equipment, mobile phones | 15 | 17 | 21 000 | |
Clothes, shoes and bags | 23 | 14 | 17 300 | |
Home services (cleaning and other housekeeping services) | 6 | 4 | 4 900 | |
Car, boat, motorcycle | 12 | 21 | 25 900 | |
Cosmetics and beauty care | 11 | 4 | 4 900 | |
Saving, investing | 46 | 45 | 55 500 | |
Other | 8 | 10 | 12 300 | |
There is no extra money after mandatory expenses | 7 | 7 | 8 600 | |
Can not say | 3 | 5 | 6 200 | Source: NRS 2024 |
Online & social media
Magazine website
Some channels and Followers August 2024
Contact info
Media sales
- Viestimedia Oy
- Simonkatu 6 A
- 00100 Helsinki
- etunimi.sukunimi@viestimedia.fi
- https://viestimedia.fi/
Myyntipäällikkö
- Juho-Mikko Syväniemi
- juho-mikko.syvaniemi@viestimedia.fi
Myyntipäällikkö
- Elias Kaase
- elias.kaase@viestimedia.fi
Avainasiakaspäällikkö
- Jukka Mäkitalo
- 020 413 2236
- jukka.makitalo@koneviesti.fi
Media
Publisher
- Viestimedia Oy
Publisher
- Viestimedia Oy
Päätoimittaja
- Eemeli Linna
Address
- Simonkatu 6 A
- 00100 Helsinki
Postal address
- PL 440
- 00101 Helsinki
Phone
- +358 20 413 2110
- newsdesk@koneviesti.fi