Ihana
Kansikuva Ihana 2024

Ihana

In Ihana magazine, you will reach both crafting enthusiasts and instructors, in clubs, schools and organisations.

Ihana magazine is a rich package of ideas that offers timely instructions and inspiration for all kinds of DIY: crafting, refurbishing and home decoration handicrafts. The carefully outlined instructions are easy to follow, and the joy of creating is guaranteed.

The themes of Finland’s most loved crafting magazine include sewing, woodwork, printing, paper crafts and crafting from recycled materials. A separate section for crafting with children is always included.

Target group: Through the Ihana brand, you will reach passionate craftspeople, who fulfil themselves through crafting, refurbishing and DIY. No technique or material is strange to them. We offer an inspiring and imaginative multichannel environment, as the community is also active on the Meilläkotona.fi website and the Ihana social media channels.

Issues per year

6 issues per year

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 8.12.2023 Something new from something old! Fix and upcycle. Valentine's Day ideas.
2 28.2.2024 6.2.2024 Easter decorations. Table and kitchen ideas.  
3 17.4.2024 22.3.2024 Theme: Lovely wedding. Beautiful and creative DIY wedding decorations
4 12.6.2024 21.5.2024 Relaxing holiday crafts ideas. Natural materials. Ideas for summer home. 
5 14.8.2024 23.7.2024 Back to normal life! Storage and organisation. Warm creations with yarn. 
6 16.10.2024 24.9.2024 Big Christmas decoration and gift idea package. Ideas for Father's Day and Halloween. 
Issue Issue Booking Date Material Date Themes and info
1 8.1.2025 11.12.2024 Old becomes new! Lots of tuning and renovation ideas. Surplus materials. Valentines Day ideas.
2 5.3.2025 12.2.2025 Spring arrives at home! Most beautiful Easter decorations and cards.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape First spread 410 x 280 mm 5 mm 6 300 €
2/1 landscape Not specified 410 x 280 mm 5 mm 5 670 €
1/1 portrait 2. Cover 205 x 280 mm 5 mm 3 150 €
1/1 portrait 3. Cover 205 x 280 mm 5 mm 3 150 €
1/1 tk portrait Back cover 205 x 250 mm 5 mm 3 780 €
1/1 portrait Not specified 205 x 280 mm 5 mm 2 772 €
1/2 portrait Not specified 100 x 280 mm 5 mm 1 784 €
1/2 landscape Not specified 205 x 137 mm 5 mm 1 784 €
1/3 portrait Not specified 68 x 280 mm 5 mm 1 208 €
1/3 landscape Not specified 205 x 93 mm 5 mm 1 208 €
1/4 portrait Not specified 51 x 280 mm 5 mm 1 008 €
1/4 landscape Not specified 205 x 70 mm 5 mm 1 008 €
1/4 square Not specified 83 x 120 mm 5 mm 1 008 €
*) size without marginal Prices valid until 31.12.2024
Size

205 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape First spread 410 x 280 mm 5 mm 6 300 €
2/1 landscape Not specified 410 x 280 mm 5 mm 5 670 €
1/1 portrait 2. Cover 205 x 280 mm 5 mm 3 150 €
1/1 portrait 3. Cover 205 x 280 mm 5 mm 3 150 €
1/1 tk portrait Back cover 205 x 250 mm 5 mm 3 780 €
1/1 portrait Not specified 205 x 280 mm 5 mm 2 772 €
1/2 portrait Not specified 100 x 280 mm 5 mm 1 784 €
1/2 landscape Not specified 205 x 137 mm 5 mm 1 784 €
1/3 portrait Not specified 68 x 280 mm 5 mm 1 208 €
1/3 landscape Not specified 205 x 93 mm 5 mm 1 208 €
1/4 portrait Not specified 51 x 280 mm 5 mm 1 008 €
1/4 landscape Not specified 205 x 70 mm 5 mm 1 008 €
1/4 square Not specified 83 x 120 mm 5 mm 1 008 €
Prices valid until 31.12.2024
Size

205 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
46 400
Total reach
How many times read
2,9
Minutes of reading
52 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 93 43 200
Men 49 7 3 200
Native language Finnish 95 99 45 900
Swedish 5 1 500
Age 15-24 y 13 5 2 300
25-34 y 14 11 5 100
35-44 y 14 12 5 600
45-54 y 14 19 8 800
55-64 y 16 22 10 200
65+ y 30 32 14 800
Gender + age Female 15-29 years 10 7 3 200
Female 30-49 years 14 27 12 500
Female 50+ years 28 59 27 400
Male 15-29 years 10 2 900
Male 30-49 years 15 1 500
Male 50+ years 24 4 1 900
Household position Lives at home with parents 7 3 1 400
Lives alone 29 25 11 600
Lives with spouse 36 40 18 600
Lives with spouse and children 24 28 13 000
Single parent 3 3 1 400
Other 3 3 1 400
Grandchildren under 18 years of age Yes 20 28 13 000
No 39 44 20 400
No answer (under 45 year olds) 41 28 13 000
Education Elementary school 5 3 1 400
Secondary school 6 9 4 200
Vocational 28 33 15 300
High school 14 18 8 400
University of Applied Sciences 20 17 7 900
University 26 20 9 300
Something else 2 1 500
Decision-maker in grocery purchases Yes 93 98 45 500
No 7 2 900
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 79 36 700
No 32 21 9 700
Size of the household 1 pers 29 17 7 900
2 pers 38 50 23 200
3 pers 14 14 6 500
4 pers 12 11 5 100
5+ pers 7 9 4 200
Household income (gross) Below 20 000 € /y 11 7 3 200
20 000 - 35 000 € /y 18 25 11 600
35 001 - 50 000 € /y 19 18 8 400
50 001 - 85 000 € /y 21 22 10 200
85 001 - 100 000 € /y 8 6 2 800
Over 100 000 € /y 10 6 2 800
Dont want to tell 5 11 5 100
Cant say / No answer 8 7 3 200
Family with kids Yes 32 32 14 800
No 68 68 31 600
13 12 5 600
13 12 5 600
5 6 2 800
1 1 500
1 1 500
68 68 31 600
0 0 0
Pets in household Cat 17 22 10 200
Dog 26 34 15 800
Some other pet 5 7 3 200
No pets 60 50 23 200
Health services used in the household Public health services 85 87 40 400
Employer - funded health care services 50 47 21 800
Private, self-funded healthcare services 38 40 18 600
Private health insurance services 24 21 9 700
No health care 1 0 0
Can not say 1 2 900
Housing Apartment 32 25 11 600
Row house or semi-detached house 15 12 5 600
Detached house 47 57 26 400
Farm 5 6 2 800
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 84 39 000
Rented residence 19 14 6 500
Right of residence apartment 2 2 900
Something else 1 1 500
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 47 21 800
No 58 53 24 600
Can not say 1 1 500
Number of cars in household One car 46 42 19 500
Two cars 31 34 15 800
Three or more cars 10 12 5 600
No car 14 12 5 600
Type of car, if buying now New 21 17 7 900
Used 68 71 32 900
Company car 4 2 900
Leasing (personal) 8 7 3 200
Shared car 3 2 900
Doesn't use a car 9 9 4 200
Can not say 5 6 2 800
Advertising ban at the door / mailbox Yes 26 18 8 400
No 74 81 37 600
Can not say 0 1 500
Using AdBlocker or similar application Yes 19 10 4 600
No 76 84 39 000
Can not say 5 6 2 800
Type of municipality (7 class) Greater Helsinki 19 7 3 200
Turku or Tampere 8 10 4 600
Oulu 4 3 1 400
70 000 - 150 000 inhabitants town 13 13 6 000
Urban municipality 27 27 12 500
Conurbation 15 22 10 200
Countryside 13 19 8 800
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 20 9 300
5-6 days a week 4 2 900
1-4 days a week 25 37 17 200
Monthly 24 27 12 500
Rarely 24 10 4 600
Never 8 3 1 400
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 19 8 800
5-6 days a week 6 4 1 900
1-4 days a week 19 18 8 400
Monthly 15 21 9 700
Rarely 23 24 11 100
Never 14 14 6 500
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 28 30 13 900
5-6 days a week 4 3 1 400
1-4 days a week 23 35 16 200
Monthly 14 16 7 400
Rarely 23 14 6 500
Never 8 2 900
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 53 24 600
5-6 days a week 10 6 2 800
1-4 days a week 16 21 9 700
Monthly 6 3 1 400
Rarely 9 7 3 200
Never 6 10 4 600
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 2 800
5-6 days a week 4 4 1 900
1-4 days a week 42 53 24 600
Monthly 18 14 6 500
Rarely 22 17 7 900
Never 9 5 2 300
Can not say 1 1 500
The frequency of watching: Free online TV services Daily 16 20 9 300
5-6 days a week 10 8 3 700
1-4 days a week 30 33 15 300
Monthly 23 22 10 200
Rarely 14 13 6 000
Never 6 5 2 300
Can not say 1 1 500
The frequency of watching: Pay TV and streaming services Daily 15 12 5 600
5-6 days a week 10 8 3 700
1-4 days a week 22 20 9 300
Monthly 10 10 4 600
Rarely 12 12 5 600
Never 30 39 18 100
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 48 22 300
5-6 days a week 10 14 6 500
1-4 days a week 20 20 9 300
Monthly 12 8 3 700
Rarely 11 9 4 200
Never 3 2 900
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 43 20 000
5-6 days a week 12 12 5 600
1-4 days a week 23 22 10 200
Monthly 12 8 3 700
Rarely 13 9 4 200
Never 6 6 2 800
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 24 11 100
5-6 days a week 7 7 3 200
1-4 days a week 16 19 8 800
Monthly 13 12 5 600
Rarely 26 23 10 700
Never 16 15 7 000
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 23 10 700
5-6 days a week 9 10 4 600
1-4 days a week 22 22 10 200
Monthly 14 12 5 600
Rarely 22 18 8 400
Never 16 15 7 000
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 3 1 400
5-6 days a week 3 2 900
1-4 days a week 10 7 3 200
Monthly 14 11 5 100
Rarely 29 33 15 300
Never 38 43 20 000
Can not say 2 1 500
User frequency and following: Social media Daily 59 62 28 800
5-6 days a week 7 5 2 300
1-4 days a week 7 7 3 200
Monthly 3 0 0
Rarely 6 7 3 200
Never 17 20 9 300
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 7 3 200
5-6 days a week 6 2 900
1-4 days a week 12 10 4 600
Monthly 8 7 3 200
Rarely 21 27 12 500
Never 40 45 20 900
Can not say 1 1 500
User frequency: Instant messaging Daily 69 67 31 100
5-6 days a week 10 11 5 100
1-4 days a week 9 10 4 600
Monthly 3 5 2 300
Rarely 3 1 500
Never 6 7 3 200
Can not say 0 0 0
Daily 16 20 9 300
5-6 days a week 6 5 2 300
1-4 days a week 14 18 8 400
Monthly 22 21 9 700
Rarely 35 31 14 400
Never 7 5 2 300
Can not say 0 0 0
Daily 3 3 1 400
5-6 days a week 2 1 500
1-4 days a week 4 3 1 400
Monthly 7 6 2 800
Rarely 30 24 11 100
Never 53 61 28 300
Can not say 1 1 500
Daily 6 9 4 200
5-6 days a week 3 2 900
1-4 days a week 5 4 1 900
Monthly 8 6 2 800
Rarely 23 19 8 800
Never 55 59 27 400
Can not say 1 0 0
Daily 19 10 4 600
5-6 days a week 9 5 2 300
1-4 days a week 23 21 9 700
Monthly 22 30 13 900
Rarely 18 22 10 200
Never 10 11 5 100
Can not say 0 2 900
Daily 4 2 900
5-6 days a week 2 2 900
1-4 days a week 7 7 3 200
Monthly 7 5 2 300
Rarely 12 10 4 600
Never 61 67 31 100
Cant say / No answer 7 8 3 700
Daily 41 48 22 300
5-6 days a week 8 9 4 200
1-4 days a week 10 7 3 200
Monthly 6 4 1 900
Rarely 8 6 2 800
Never 22 21 9 700
Cant say / No answer 4 5 2 300
Daily 31 33 15 300
5-6 days a week 6 5 2 300
1-4 days a week 9 11 5 100
Monthly 5 5 2 300
Rarely 10 7 3 200
Never 34 34 15 800
Cant say / No answer 5 6 2 800
Daily 14 11 5 100
5-6 days a week 2 0 0
1-4 days a week 3 4 1 900
Monthly 2 1 500
Rarely 5 8 3 700
Never 69 70 32 500
Cant say / No answer 5 6 2 800
Daily 6 3 1 400
5-6 days a week 2 3 1 400
1-4 days a week 5 4 1 900
Monthly 5 3 1 400
Rarely 12 12 5 600
Never 65 69 32 000
Cant say / No answer 5 6 2 800
Daily 10 5 2 300
5-6 days a week 3 1 500
1-4 days a week 4 3 1 400
Monthly 3 4 1 900
Rarely 9 10 4 600
Never 68 72 33 400
Cant say / No answer 5 5 2 300
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 13 6 000
Partially agree 44 47 21 800
Partially disagree 31 31 14 400
Completely disagree 10 8 3 700
Can not say 2 1 500
I prefer domestic products Completely agree 32 40 18 600
Partially agree 55 50 23 200
Partially disagree 10 8 3 700
Completely disagree 1 1 500
Can not say 1 1 500
I consciously make responsible choices in my consumption Completely agree 19 24 11 100
Partially agree 55 58 26 900
Partially disagree 19 15 7 000
Completely disagree 4 2 900
Can not say 3 2 900
When shopping, quality is more important to me than price Completely agree 22 24 11 100
Partially agree 57 57 26 400
Partially disagree 17 17 7 900
Completely disagree 2 2 900
Can not say 2 1 500
I usually choose the cheapest option Completely agree 12 9 4 200
Partially agree 47 53 24 600
Partially disagree 34 32 14 800
Completely disagree 6 5 2 300
Can not say 1 1 500
I often take advantage of discount and campaign prices in my purchases Completely agree 37 42 19 500
Partially agree 51 50 23 200
Partially disagree 9 7 3 200
Completely disagree 2 2 900
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 6 2 800
Partially agree 25 26 12 100
Partially disagree 38 41 19 000
Completely disagree 24 24 11 100
Can not say 7 4 1 900
In my opinion, money is for consumption and not for saving Completely agree 5 5 2 300
Partially agree 35 35 16 200
Partially disagree 46 50 23 200
Completely disagree 11 9 4 200
Can not say 3 2 900
I prefer local shops and services Completely agree 27 34 15 800
Partially agree 57 53 24 600
Partially disagree 12 10 4 600
Completely disagree 2 2 900
Can not say 2 1 500
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 1 900
Partially agree 28 31 14 400
Partially disagree 31 32 14 800
Completely disagree 32 29 13 500
Can not say 5 5 2 300
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 4 600
Partially agree 32 35 16 200
Partially disagree 37 33 15 300
Completely disagree 22 22 10 200
Can not say 2 0 0
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 22 10 200
Partially agree 50 51 23 700
Partially disagree 24 20 9 300
Completely disagree 6 3 1 400
Can not say 3 3 1 400
Ecology is an important purchase reason for me Completely agree 16 19 8 800
Partially agree 51 52 24 100
Partially disagree 24 24 11 100
Completely disagree 7 3 1 400
Can not say 3 2 900
I prefer well-known brands Completely agree 12 15 7 000
Partially agree 57 58 26 900
Partially disagree 23 19 8 800
Completely disagree 5 6 2 800
Can not say 3 2 900
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 19 8 800
Quite positively 63 62 28 800
Quite negatively 15 15 7 000
Very negative 4 1 500
Can not say 5 4 1 900
Magazines Very positive 14 19 8 800
Quite positively 61 59 27 400
Quite negatively 16 15 7 000
Very negative 4 3 1 400
Can not say 6 4 1 900
Free and local newspapers Very positive 24 30 13 900
Quite positively 57 57 26 400
Quite negatively 10 8 3 700
Very negative 3 2 900
Can not say 5 4 1 900
Newspaper/Magazine websites or applications Very positive 7 10 4 600
Quite positively 47 43 20 000
Quite negatively 28 28 13 000
Very negative 9 7 3 200
Can not say 8 13 6 000
Social media (Facebook, Instagram etc.) Very positive 6 9 4 200
Quite positively 34 30 13 900
Quite negatively 32 30 13 900
Very negative 16 13 6 000
Can not say 13 18 8 400
Blogs Very positive 4 8 3 700
Quite positively 27 24 11 100
Quite negatively 28 26 12 100
Very negative 15 12 5 600
Can not say 27 31 14 400
Newsletters to email Very positive 2 4 1 900
Quite positively 18 19 8 800
Quite negatively 34 35 16 200
Very negative 43 38 17 600
Can not say 3 4 1 900
Other websites Very positive 4 6 2 800
Quite positively 39 39 18 100
Quite negatively 33 31 14 400
Very negative 13 11 5 100
Can not say 11 13 6 000
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 11 5 100
Quite positively 48 48 22 300
Quite negatively 28 29 13 500
Very negative 13 9 4 200
Can not say 4 3 1 400
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 8 3 700
Quite positively 36 35 16 200
Quite negatively 33 37 17 200
Very negative 19 14 6 500
Can not say 6 7 3 200
Home delivered advertisements and catalogues Very positive 20 27 12 500
Quite positively 47 48 22 300
Quite negatively 16 12 5 600
Very negative 13 10 4 600
Can not say 4 3 1 400
Out-of-home advertising Very positive 12 14 6 500
Quite positively 53 52 24 100
Quite negatively 20 19 8 800
Very negative 7 7 3 200
Can not say 7 8 3 700
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 25 11 600
Partially agree 61 59 27 400
Partially disagree 11 11 5 100
Completely disagree 4 2 900
Can not say 7 3 1 400
Completely agree 17 20 9 300
Partially agree 58 64 29 700
Partially disagree 14 9 4 200
Completely disagree 5 3 1 400
Can not say 7 5 2 300
A professional magazine keeps me up to date on professional matters Completely agree 22 24 11 100
Partially agree 48 47 21 800
Partially disagree 12 16 7 400
Completely disagree 5 3 1 400
Can not say 13 10 4 600
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 34 15 800
Partially agree 50 49 22 700
Partially disagree 7 8 3 700
Completely disagree 3 1 500
Can not say 9 8 3 700
Finnish magazines offer reliable comparisons and tests Completely agree 16 21 9 700
Partially agree 52 51 23 700
Partially disagree 14 16 7 400
Completely disagree 3 2 900
Can not say 15 11 5 100
Finnish magazines offer reliable product recommendations Completely agree 10 15 7 000
Partially agree 54 58 26 900
Partially disagree 18 16 7 400
Completely disagree 3 2 900
Can not say 15 10 4 600
Finnish magazines are of high quality Completely agree 22 28 13 000
Partially agree 59 58 26 900
Partially disagree 9 10 4 600
Completely disagree 2 1 500
Can not say 8 3 1 400
I follow important magazines on social media Completely agree 7 9 4 200
Partially agree 25 26 12 100
Partially disagree 25 23 10 700
Completely disagree 34 34 15 800
Can not say 9 7 3 200
I read important magazines from cover to cover Completely agree 18 22 10 200
Partially agree 34 40 18 600
Partially disagree 28 25 11 600
Completely disagree 16 10 4 600
Can not say 5 3 1 400
Ads in magazines make new things familiar Completely agree 10 13 6 000
Partially agree 50 54 25 100
Partially disagree 24 20 9 300
Completely disagree 8 7 3 200
Can not say 8 7 3 200
Completely agree 10 13 6 000
Partially agree 36 33 15 300
Partially disagree 24 26 12 100
Completely disagree 23 19 8 800
Can not say 8 8 3 700
I have purchased products based on the ad in magazine Completely agree 9 14 6 500
Partially agree 36 39 18 100
Partially disagree 26 26 12 100
Completely disagree 22 17 7 900
Can not say 6 5 2 300
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 22 10 200
Partially agree 49 51 23 700
Partially disagree 20 17 7 900
Completely disagree 13 7 3 200
Can not say 5 3 1 400
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 17 7 900
Partially agree 29 36 16 700
Partially disagree 29 26 12 100
Completely disagree 27 18 8 400
Can not say 6 3 1 400
Completely agree 2 1 500
Partially agree 19 14 6 500
Partially disagree 33 31 14 400
Completely disagree 38 43 20 000
Can not say 9 11 5 100
Completely agree 16 25 11 600
Partially agree 40 46 21 300
Partially disagree 23 19 8 800
Completely disagree 12 6 2 800
Can not say 8 5 2 300
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 8 3 700
Newspapers 13 11 5 100
Magazine websites 7 5 2 300
Newspaper websites 8 3 1 400
Blogs 3 1 500
Social media 14 9 4 200
Other websites 42 39 18 100
Television 10 11 5 100
Radio 2 1 500
Direct mail 10 9 4 200
None of these 40 44 20 400
Information sources, consumer electronics and information technology Print magazines 15 12 5 600
Newspapers 18 16 7 400
Magazine websites 10 10 4 600
Newspaper websites 11 8 3 700
Blogs 6 5 2 300
Social media 26 18 8 400
Other websites 49 52 24 100
Television 17 18 8 400
Radio 3 3 1 400
Direct mail 36 44 20 400
None of these 17 18 8 400
Information sources, beauty care and cosmetics Print magazines 18 25 11 600
Newspapers 8 9 4 200
Magazine websites 10 14 6 500
Newspaper websites 6 6 2 800
Blogs 8 10 4 600
Social media 28 30 13 900
Other websites 16 20 9 300
Television 14 20 9 300
Radio 2 1 500
Direct mail 17 31 14 400
None of these 45 28 13 000
Information sources, travel Print magazines 16 17 7 900
Newspapers 15 14 6 500
Magazine websites 10 11 5 100
Newspaper websites 10 9 4 200
Blogs 11 12 5 600
Social media 34 32 14 800
Other websites 47 51 23 700
Television 16 20 9 300
Radio 3 3 1 400
Direct mail 9 11 5 100
None of these 27 24 11 100
Information sources, style and fashion Print magazines 23 31 14 400
Newspapers 13 12 5 600
Magazine websites 13 16 7 400
Newspaper websites 8 9 4 200
Blogs 9 12 5 600
Social media 34 39 18 100
Other websites 33 41 19 000
Television 18 25 11 600
Radio 2 3 1 400
Direct mail 25 31 14 400
None of these 29 18 8 400
Information sources, building and renovating Print magazines 19 23 10 700
Newspapers 15 13 6 000
Magazine websites 9 10 4 600
Newspaper websites 8 5 2 300
Blogs 6 8 3 700
Social media 23 25 11 600
Other websites 32 37 17 200
Television 18 27 12 500
Radio 2 1 500
Direct mail 27 37 17 200
None of these 33 25 11 600
Information sources, food, cooking and baking Print magazines 36 44 20 400
Newspapers 26 27 12 500
Magazine websites 22 25 11 600
Newspaper websites 20 15 7 000
Blogs 14 14 6 500
Social media 42 42 19 500
Other websites 33 34 15 800
Television 28 32 14 800
Radio 6 7 3 200
Direct mail 27 36 16 700
None of these 12 7 3 200
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 8 3 700
Newspapers 11 9 4 200
Magazine websites 3 3 1 400
Newspaper websites 6 4 1 900
Blogs 1 2 900
Social media 10 11 5 100
Other websites 25 31 14 400
Television 12 16 7 400
Radio 2 2 900
Direct mail 17 21 9 700
None of these 52 43 20 000
Information sources, decorating and furniture purchases Print magazines 23 28 13 000
Newspapers 16 14 6 500
Magazine websites 11 14 6 500
Newspaper websites 8 6 2 800
Blogs 8 10 4 600
Social media 28 29 13 500
Other websites 30 33 15 300
Television 18 26 12 100
Radio 2 1 500
Direct mail 30 41 19 000
None of these 26 17 7 900
Information sources, saving and investing Print magazines 9 7 3 200
Newspapers 11 8 3 700
Magazine websites 7 5 2 300
Newspaper websites 10 6 2 800
Blogs 7 6 2 800
Social media 18 15 7 000
Other websites 30 25 11 600
Television 7 11 5 100
Radio 3 3 1 400
Direct mail 4 5 2 300
None of these 48 52 24 100
Information sources, health and wellbeing products / services Print magazines 14 14 6 500
Newspapers 14 14 6 500
Magazine websites 8 8 3 700
Newspaper websites 8 8 3 700
Blogs 5 7 3 200
Social media 23 25 11 600
Other websites 38 43 20 000
Television 12 16 7 400
Radio 3 2 900
Direct mail 16 22 10 200
None of these 37 32 14 800
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 11 5 100
Newspapers 18 15 7 000
Magazine websites 7 5 2 300
Newspaper websites 9 8 3 700
Blogs 5 5 2 300
Social media 24 24 11 100
Other websites 41 44 20 400
Television 14 16 7 400
Radio 2 1 500
Direct mail 30 39 18 100
None of these 29 24 11 100
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 9 4 200
Well-being and health 52 62 28 800
Charity work 14 16 7 400
Self development 32 38 17 600
Celebrities 15 13 6 000
Fishing 16 9 4 200
Beauty care and cosmetics 17 22 10 200
Literature 27 37 17 200
Domestic and foreign news 54 53 24 600
Domestic travel 32 44 20 400
Culture 33 44 20 400
Crafts 26 68 31 600
Nature and going outdoor 53 60 27 800
Hunting 10 4 1 900
Style and fashion 22 31 14 400
Music and concerts 37 42 19 500
Going on summer cottage 30 30 13 900
Local affairs 56 70 32 500
Computer/console/mobile playing 17 7 3 200
Politics 41 31 14 400
Gardening and plants 33 58 26 900
Building and renovating 37 42 19 500
Food and drink 40 42 19 500
Cooking, baking, recipes 39 55 25 500
Investment 22 10 4 600
Decorating 30 57 26 400
Economic and finances 35 24 11 100
Science 34 23 10 700
Travelling abroad 35 29 13 500
Sports, exercising 46 41 19 000
Sailing, boating 10 3 1 400
Consumer electronics and information technology 23 9 4 200
Environmental matters 32 37 17 200
None of the above 0 1 500
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 900
Buying an apartment 10 7 3 200
Home renovation 29 30 13 900
Buying a car 25 22 10 200
Buying a boat 3 2 900
None of these 50 51 23 700
Purchases in the last 12 months Furniture and furnishings 42 46 21 300
Repair and construction products 40 39 18 100
Domestic appliances 38 38 17 600
Electronics or IT products 49 39 18 100
Cars 18 20 9 300
Clothing and footwear 82 86 39 900
Eyeglasses, contact lenses or sunglasses 35 37 17 200
Sports clothing, footwear or equipment 60 56 26 000
Saving or investing products or services 26 24 11 100
Cosmetics and beauty products 47 64 29 700
Mobile phones 30 29 13 500
Travels 46 40 18 600
Products and services for health and well-being 60 66 30 600
None of the above 2 0 0
Intentions to purchase within 12 months Furniture and furnishings 29 27 12 500
Repair and construction products 34 35 16 200
Domestic appliances 19 18 8 400
Electronics or IT products 28 17 7 900
Cars 14 10 4 600
Clothing and footwear 64 61 28 300
Eyeglasses, contact lenses or sunglasses 28 30 13 900
Sports clothing, footwear or equipment 43 41 19 000
Saving or investing products or services 21 17 7 900
Cosmetics and beauty products 38 52 24 100
Mobile phones 16 17 7 900
Travels 44 41 19 000
Products and services for health and well-being 48 51 23 700
None of the above 7 5 2 300
Will consider switching over the next 12 months Bank 7 7 3 200
Insurance company 10 7 3 200
electric company 20 14 6 500
Internet Connection 9 5 2 300
Phone-subscription 13 9 4 200
None of the above 46 48 22 300
Can not say 19 27 12 500
Uses of extra money Magazines, books, movies 17 16 7 400
Eating, drinking, partying in a restaurant 34 25 11 600
Exercise hobbies and equipment 27 25 11 600
Cultural events (e.g. concerts, theater, festivals) 35 38 17 600
Renovation, decoration 24 27 12 500
Health services and one's own well-being 22 27 12 500
Travelling 42 43 20 000
Entertainment electronics and information technology equipment, mobile phones 15 5 2 300
Clothes, shoes and bags 23 24 11 100
Home services (cleaning and other housekeeping services) 6 8 3 700
Car, boat, motorcycle 12 9 4 200
Cosmetics and beauty care 11 14 6 500
Saving, investing 46 43 20 000
Other 8 10 4 600
There is no extra money after mandatory expenses 7 6 2 800
Can not say 3 3 1 400
Source: NRS 2024

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  • A-lehdet Oy
  • Risto Rytin tie 33
  • 00081 Helsinki
  • yritysasiakkaat@a-lehdet.fi
  • www.a-lehdet.fi

  • Mediamyynti A-lehdet
  • yritysasiakkaat@a-lehdet.fi
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  • A-lehdet Oy

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  • A-lehdet Oy

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  • Tytti Kontula
 

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  • Helsinki

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  • 00081 A-LEHDET

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