HS Kuukausiliite
Kuukausiliite tells great stories about Finland and abroad. It relies on image and quality journalism. The magazine is known for its cleverly written and well-researched stories and its elegant visual appearance. The articles in Kuukausiliite stick in your mind, and they'll be talked about years from now. For the advertiser, Kuukausiliite provides high-quality media to build a brand. Nearly 800,000 purchasing and quality-conscious readers spend more money than average on things like tourism and cultural events.
Issues per year
12 issues per year
Magazine website
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 6.1.2024 | 20.12.2023 | 22.12.2023 | |
| 2 | 3.2.2024 | 17.1.2024 | 22.1.2024 | |
| 3 | 2.3.2024 | 14.2.2024 | 19.2.2024 | |
| 4 | 6.4.2024 | 20.3.2024 | 25.3.2024 | |
| 5 | 4.5.2024 | 17.4.2024 | 22.4.2024 | |
| 6 | 1.6.2024 | 15.5.2024 | 20.5.2024 | |
| 7 | 6.7.2024 | 19.6.2024 | 24.6.2024 | |
| 8 | 3.8.2024 | 17.7.2024 | 22.7.2024 | |
| 9 | 7.9.2024 | 21.8.2024 | 26.8.2024 | |
| 10 | 5.10.2024 | 18.9.2024 | 23.9.2024 | |
| 11 | 2.11.2024 | 16.10.2024 | 21.10.2024 | |
| 12 | 7.12.2024 | 20.11.2024 | 25.11.2024 |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 4.1.2025 | 18.12.2024 | 20.12.2024 | |
| 2 | 1.2.2025 | 15.1.2025 | 20.1.2025 | |
| 3 | 1.3.2025 | 12.2.2025 | 17.2.2025 | |
| 4 | 5.4.2025 | 19.3.2025 | 24.3.2025 | |
| 5 | 3.5.2025 | 16.4.2025 | 22.4.2025 | |
| 6 | 7.6.2025 | 21.5.2025 | 26.5.2025 | |
| 7 | 5.7.2025 | 18.6.2025 | 23.6.2025 | |
| 8 | 2.8.2025 | 16.7.2025 | 21.7.2025 | |
| 9 | 6.9.2025 | 20.8.2025 | 25.8.2025 | |
| 10 | 4.10.2025 | 17.9.2025 | 22.9.2025 | |
| 11 | 1.11.2025 | 15.10.2025 | 20.10.2025 | |
| 12 | 6.12.2025 | 19.11.2025 | 24.11.2025 |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 33 796 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 37 170 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 2/1 monikanavainen landscape | Second spread | 460 x 297 mm | 5 mm | 37 170 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 18 278 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 1/1 monikanavainen portrait | Sisällysluettelon viereinen sivu | 230 x 297 mm | 5 mm | 20 108 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 18 645 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 10 971 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 10 971 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 5 655 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 5 655 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 30 416 € | In addition to print ad, 137.000 digital impressions on hs.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 33 453 € | In addition to print ad, 137.000 digital impressions on hs.fi. |
| 2/1 monikanavainen landscape | Second spread | 460 x 297 mm | 5 mm | 33 453 € | In addition to print ad, 137.000 digital impressions on hs.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 16 450 € | In addition to print ad, 137.000 digital impressions on hs.fi. |
| 1/1 monikanavainen portrait | Sisällysluettelon viereinen sivu | 230 x 297 mm | 5 mm | 18 097 € | In addition to print ad, 137.000 digital impressions on hs.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 16 780 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 9 874 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 9 874 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 5 089 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 5 089 € | *) size without marginal Prices valid until 31.12.2025 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
Prices valid until 31.12.2024 |
|---|
| Ad | Description | Size | Price (tax 0%) |
Prices valid until 31.12.2025 |
|---|
Readers
Readers
702 800
Total reach
How many times read
0,0
Minutes of reading
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 54 | 379 500 |
| Men | 49 | 46 | 323 300 | |
| Native language | Finnish | 95 | 97 | 681 700 |
| Swedish | 5 | 3 | 21 100 | |
| Age | 15-24 y | 13 | 5 | 35 100 |
| 25-34 y | 14 | 6 | 42 200 | |
| 35-44 y | 14 | 11 | 77 300 | |
| 45-54 y | 14 | 13 | 91 400 | |
| 55-64 y | 16 | 19 | 133 500 | |
| 65+ y | 30 | 47 | 330 300 | |
| Gender + age | Female 15-29 years | 10 | 3 | 21 100 |
| Female 30-49 years | 14 | 10 | 70 300 | |
| Female 50+ years | 28 | 41 | 288 100 | |
| Male 15-29 years | 10 | 4 | 28 100 | |
| Male 30-49 years | 15 | 10 | 70 300 | |
| Male 50+ years | 24 | 32 | 224 900 | |
| Household position | Lives at home with parents | 7 | 3 | 21 100 |
| Lives alone | 29 | 28 | 196 800 | |
| Lives with spouse | 36 | 45 | 316 300 | |
| Lives with spouse and children | 24 | 20 | 140 600 | |
| Single parent | 3 | 3 | 21 100 | |
| Other | 3 | 2 | 14 100 | |
| Grandchildren under 18 years of age | Yes | 20 | 28 | 196 800 |
| No | 39 | 51 | 358 400 | |
| No answer (under 45 year olds) | 41 | 21 | 147 600 | |
| Education | Elementary school | 5 | 3 | 21 100 |
| Secondary school | 6 | 4 | 28 100 | |
| Vocational | 28 | 17 | 119 500 | |
| High school | 14 | 12 | 84 300 | |
| University of Applied Sciences | 20 | 18 | 126 500 | |
| University | 26 | 45 | 316 300 | |
| Something else | 2 | 2 | 14 100 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 667 700 |
| No | 7 | 5 | 35 100 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 68 | 80 | 562 200 |
| No | 32 | 20 | 140 600 | |
| Size of the household | 1 pers | 29 | 28 | 196 800 |
| 2 pers | 38 | 47 | 330 300 | |
| 3 pers | 14 | 12 | 84 300 | |
| 4 pers | 12 | 10 | 70 300 | |
| 5+ pers | 7 | 4 | 28 100 | |
| Household income (gross) | Below 20 000 € /y | 11 | 6 | 42 200 |
| 20 000 - 35 000 € /y | 18 | 16 | 112 400 | |
| 35 001 - 50 000 € /y | 19 | 20 | 140 600 | |
| 50 001 - 85 000 € /y | 21 | 24 | 168 700 | |
| 85 001 - 100 000 € /y | 8 | 10 | 70 300 | |
| Over 100 000 € /y | 10 | 15 | 105 400 | |
| Dont want to tell | 5 | 6 | 42 200 | |
| Cant say / No answer | 8 | 5 | 35 100 | |
| Family with kids | Yes | 32 | 23 | 161 600 |
| No | 68 | 77 | 541 200 | |
| 13 | 10 | 70 300 | ||
| 13 | 9 | 63 300 | ||
| 5 | 3 | 21 100 | ||
| 1 | 1 | 7 000 | ||
| 1 | 0 | 0 | ||
| 68 | 76 | 534 100 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 12 | 84 300 |
| Dog | 26 | 21 | 147 600 | |
| Some other pet | 5 | 4 | 28 100 | |
| No pets | 60 | 69 | 484 900 | |
| Health services used in the household | Public health services | 85 | 83 | 583 300 |
| Employer - funded health care services | 50 | 42 | 295 200 | |
| Private, self-funded healthcare services | 38 | 51 | 358 400 | |
| Private health insurance services | 24 | 20 | 140 600 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 1 | 7 000 | |
| Housing | Apartment | 32 | 36 | 253 000 |
| Row house or semi-detached house | 15 | 18 | 126 500 | |
| Detached house | 47 | 42 | 295 200 | |
| Farm | 5 | 3 | 21 100 | |
| Something else | 1 | 1 | 7 000 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 86 | 604 400 |
| Rented residence | 19 | 11 | 77 300 | |
| Right of residence apartment | 2 | 3 | 21 100 | |
| Something else | 1 | 1 | 7 000 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 53 | 372 500 |
| No | 58 | 47 | 330 300 | |
| Can not say | 1 | 1 | 7 000 | |
| Number of cars in household | One car | 46 | 51 | 358 400 |
| Two cars | 31 | 29 | 203 800 | |
| Three or more cars | 10 | 6 | 42 200 | |
| No car | 14 | 14 | 98 400 | |
| Type of car, if buying now | New | 21 | 29 | 203 800 |
| Used | 68 | 58 | 407 600 | |
| Company car | 4 | 4 | 28 100 | |
| Leasing (personal) | 8 | 10 | 70 300 | |
| Shared car | 3 | 4 | 28 100 | |
| Doesn't use a car | 9 | 10 | 70 300 | |
| Can not say | 5 | 5 | 35 100 | |
| Advertising ban at the door / mailbox | Yes | 26 | 27 | 189 800 |
| No | 74 | 73 | 513 000 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 13 | 91 400 |
| No | 76 | 81 | 569 300 | |
| Can not say | 5 | 6 | 42 200 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 37 | 260 000 |
| Turku or Tampere | 8 | 7 | 49 200 | |
| Oulu | 4 | 2 | 14 100 | |
| 70 000 - 150 000 inhabitants town | 13 | 11 | 77 300 | |
| Urban municipality | 27 | 26 | 182 700 | |
| Conurbation | 15 | 10 | 70 300 | |
| Countryside | 13 | 8 | 56 200 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 23 | 161 600 |
| 5-6 days a week | 4 | 5 | 35 100 | |
| 1-4 days a week | 25 | 34 | 239 000 | |
| Monthly | 24 | 22 | 154 600 | |
| Rarely | 24 | 13 | 91 400 | |
| Never | 8 | 3 | 21 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 20 | 140 600 |
| 5-6 days a week | 6 | 6 | 42 200 | |
| 1-4 days a week | 19 | 19 | 133 500 | |
| Monthly | 15 | 15 | 105 400 | |
| Rarely | 23 | 24 | 168 700 | |
| Never | 14 | 15 | 105 400 | |
| Can not say | 1 | 1 | 7 000 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 51 | 358 400 |
| 5-6 days a week | 4 | 4 | 28 100 | |
| 1-4 days a week | 23 | 22 | 154 600 | |
| Monthly | 14 | 9 | 63 300 | |
| Rarely | 23 | 11 | 77 300 | |
| Never | 8 | 3 | 21 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 59 | 414 700 |
| 5-6 days a week | 10 | 9 | 63 300 | |
| 1-4 days a week | 16 | 13 | 91 400 | |
| Monthly | 6 | 4 | 28 100 | |
| Rarely | 9 | 9 | 63 300 | |
| Never | 6 | 7 | 49 200 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 5 | 35 100 |
| 5-6 days a week | 4 | 5 | 35 100 | |
| 1-4 days a week | 42 | 47 | 330 300 | |
| Monthly | 18 | 18 | 126 500 | |
| Rarely | 22 | 20 | 140 600 | |
| Never | 9 | 5 | 35 100 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 16 | 17 | 119 500 |
| 5-6 days a week | 10 | 12 | 84 300 | |
| 1-4 days a week | 30 | 32 | 224 900 | |
| Monthly | 23 | 19 | 133 500 | |
| Rarely | 14 | 12 | 84 300 | |
| Never | 6 | 7 | 49 200 | |
| Can not say | 1 | 1 | 7 000 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 11 | 77 300 |
| 5-6 days a week | 10 | 9 | 63 300 | |
| 1-4 days a week | 22 | 22 | 154 600 | |
| Monthly | 10 | 10 | 70 300 | |
| Rarely | 12 | 12 | 84 300 | |
| Never | 30 | 37 | 260 000 | |
| Can not say | 1 | 1 | 7 000 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 61 | 428 700 |
| 5-6 days a week | 10 | 11 | 77 300 | |
| 1-4 days a week | 20 | 15 | 105 400 | |
| Monthly | 12 | 8 | 56 200 | |
| Rarely | 11 | 4 | 28 100 | |
| Never | 3 | 1 | 7 000 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 38 | 267 100 |
| 5-6 days a week | 12 | 14 | 98 400 | |
| 1-4 days a week | 23 | 23 | 161 600 | |
| Monthly | 12 | 10 | 70 300 | |
| Rarely | 13 | 9 | 63 300 | |
| Never | 6 | 6 | 42 200 | |
| Can not say | 0 | 1 | 7 000 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 31 | 217 900 |
| 5-6 days a week | 7 | 8 | 56 200 | |
| 1-4 days a week | 16 | 19 | 133 500 | |
| Monthly | 13 | 13 | 91 400 | |
| Rarely | 26 | 20 | 140 600 | |
| Never | 16 | 9 | 63 300 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 13 | 91 400 |
| 5-6 days a week | 9 | 8 | 56 200 | |
| 1-4 days a week | 22 | 22 | 154 600 | |
| Monthly | 14 | 16 | 112 400 | |
| Rarely | 22 | 23 | 161 600 | |
| Never | 16 | 19 | 133 500 | |
| Can not say | 1 | 1 | 7 000 | |
| The frequency of listening: Podcasts | Daily | 5 | 4 | 28 100 |
| 5-6 days a week | 3 | 3 | 21 100 | |
| 1-4 days a week | 10 | 10 | 70 300 | |
| Monthly | 14 | 14 | 98 400 | |
| Rarely | 29 | 27 | 189 800 | |
| Never | 38 | 40 | 281 100 | |
| Can not say | 2 | 2 | 14 100 | |
| User frequency and following: Social media | Daily | 59 | 50 | 351 400 |
| 5-6 days a week | 7 | 9 | 63 300 | |
| 1-4 days a week | 7 | 8 | 56 200 | |
| Monthly | 3 | 5 | 35 100 | |
| Rarely | 6 | 7 | 49 200 | |
| Never | 17 | 21 | 147 600 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 7 | 49 200 |
| 5-6 days a week | 6 | 4 | 28 100 | |
| 1-4 days a week | 12 | 10 | 70 300 | |
| Monthly | 8 | 6 | 42 200 | |
| Rarely | 21 | 21 | 147 600 | |
| Never | 40 | 50 | 351 400 | |
| Can not say | 1 | 1 | 7 000 | |
| User frequency: Instant messaging | Daily | 69 | 63 | 442 800 |
| 5-6 days a week | 10 | 11 | 77 300 | |
| 1-4 days a week | 9 | 10 | 70 300 | |
| Monthly | 3 | 4 | 28 100 | |
| Rarely | 3 | 4 | 28 100 | |
| Never | 6 | 9 | 63 300 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 28 | 196 800 | |
| 5-6 days a week | 6 | 9 | 63 300 | |
| 1-4 days a week | 14 | 17 | 119 500 | |
| Monthly | 22 | 24 | 168 700 | |
| Rarely | 35 | 21 | 147 600 | |
| Never | 7 | 2 | 14 100 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 3 | 21 100 | |
| 5-6 days a week | 2 | 2 | 14 100 | |
| 1-4 days a week | 4 | 4 | 28 100 | |
| Monthly | 7 | 7 | 49 200 | |
| Rarely | 30 | 29 | 203 800 | |
| Never | 53 | 53 | 372 500 | |
| Can not say | 1 | 1 | 7 000 | |
| Daily | 6 | 5 | 35 100 | |
| 5-6 days a week | 3 | 3 | 21 100 | |
| 1-4 days a week | 5 | 6 | 42 200 | |
| Monthly | 8 | 7 | 49 200 | |
| Rarely | 23 | 21 | 147 600 | |
| Never | 55 | 56 | 393 600 | |
| Can not say | 1 | 1 | 7 000 | |
| Daily | 19 | 12 | 84 300 | |
| 5-6 days a week | 9 | 7 | 49 200 | |
| 1-4 days a week | 23 | 23 | 161 600 | |
| Monthly | 22 | 23 | 161 600 | |
| Rarely | 18 | 18 | 126 500 | |
| Never | 10 | 17 | 119 500 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 5 | 35 100 | |
| 5-6 days a week | 2 | 3 | 21 100 | |
| 1-4 days a week | 7 | 9 | 63 300 | |
| Monthly | 7 | 7 | 49 200 | |
| Rarely | 12 | 12 | 84 300 | |
| Never | 61 | 56 | 393 600 | |
| Cant say / No answer | 7 | 8 | 56 200 | |
| Daily | 41 | 38 | 267 100 | |
| 5-6 days a week | 8 | 9 | 63 300 | |
| 1-4 days a week | 10 | 11 | 77 300 | |
| Monthly | 6 | 6 | 42 200 | |
| Rarely | 8 | 7 | 49 200 | |
| Never | 22 | 23 | 161 600 | |
| Cant say / No answer | 4 | 6 | 42 200 | |
| Daily | 31 | 23 | 161 600 | |
| 5-6 days a week | 6 | 6 | 42 200 | |
| 1-4 days a week | 9 | 9 | 63 300 | |
| Monthly | 5 | 5 | 35 100 | |
| Rarely | 10 | 12 | 84 300 | |
| Never | 34 | 40 | 281 100 | |
| Cant say / No answer | 5 | 7 | 49 200 | |
| Daily | 14 | 6 | 42 200 | |
| 5-6 days a week | 2 | 0 | 0 | |
| 1-4 days a week | 3 | 2 | 14 100 | |
| Monthly | 2 | 2 | 14 100 | |
| Rarely | 5 | 5 | 35 100 | |
| Never | 69 | 78 | 548 200 | |
| Cant say / No answer | 5 | 7 | 49 200 | |
| Daily | 6 | 7 | 49 200 | |
| 5-6 days a week | 2 | 2 | 14 100 | |
| 1-4 days a week | 5 | 5 | 35 100 | |
| Monthly | 5 | 5 | 35 100 | |
| Rarely | 12 | 12 | 84 300 | |
| Never | 65 | 64 | 449 800 | |
| Cant say / No answer | 5 | 6 | 42 200 | |
| Daily | 10 | 4 | 28 100 | |
| 5-6 days a week | 3 | 1 | 7 000 | |
| 1-4 days a week | 4 | 2 | 14 100 | |
| Monthly | 3 | 3 | 21 100 | |
| Rarely | 9 | 9 | 63 300 | |
| Never | 68 | 75 | 527 100 | |
| Cant say / No answer | 5 | 6 | 42 200 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 10 | 70 300 |
| Partially agree | 44 | 40 | 281 100 | |
| Partially disagree | 31 | 35 | 246 000 | |
| Completely disagree | 10 | 13 | 91 400 | |
| Can not say | 2 | 2 | 14 100 | |
| I prefer domestic products | Completely agree | 32 | 37 | 260 000 |
| Partially agree | 55 | 53 | 372 500 | |
| Partially disagree | 10 | 8 | 56 200 | |
| Completely disagree | 1 | 1 | 7 000 | |
| Can not say | 1 | 1 | 7 000 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 24 | 168 700 |
| Partially agree | 55 | 57 | 400 600 | |
| Partially disagree | 19 | 13 | 91 400 | |
| Completely disagree | 4 | 3 | 21 100 | |
| Can not say | 3 | 2 | 14 100 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 25 | 175 700 |
| Partially agree | 57 | 61 | 428 700 | |
| Partially disagree | 17 | 11 | 77 300 | |
| Completely disagree | 2 | 1 | 7 000 | |
| Can not say | 2 | 1 | 7 000 | |
| I usually choose the cheapest option | Completely agree | 12 | 9 | 63 300 |
| Partially agree | 47 | 42 | 295 200 | |
| Partially disagree | 34 | 41 | 288 100 | |
| Completely disagree | 6 | 7 | 49 200 | |
| Can not say | 1 | 1 | 7 000 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 31 | 217 900 |
| Partially agree | 51 | 55 | 386 500 | |
| Partially disagree | 9 | 10 | 70 300 | |
| Completely disagree | 2 | 3 | 21 100 | |
| Can not say | 1 | 1 | 7 000 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 5 | 35 100 |
| Partially agree | 25 | 24 | 168 700 | |
| Partially disagree | 38 | 39 | 274 100 | |
| Completely disagree | 24 | 23 | 161 600 | |
| Can not say | 7 | 9 | 63 300 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 28 100 |
| Partially agree | 35 | 37 | 260 000 | |
| Partially disagree | 46 | 46 | 323 300 | |
| Completely disagree | 11 | 11 | 77 300 | |
| Can not say | 3 | 2 | 14 100 | |
| I prefer local shops and services | Completely agree | 27 | 31 | 217 900 |
| Partially agree | 57 | 59 | 414 700 | |
| Partially disagree | 12 | 8 | 56 200 | |
| Completely disagree | 2 | 1 | 7 000 | |
| Can not say | 2 | 1 | 7 000 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 21 100 |
| Partially agree | 28 | 26 | 182 700 | |
| Partially disagree | 31 | 30 | 210 800 | |
| Completely disagree | 32 | 36 | 253 000 | |
| Can not say | 5 | 5 | 35 100 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 7 | 49 200 |
| Partially agree | 32 | 36 | 253 000 | |
| Partially disagree | 37 | 34 | 239 000 | |
| Completely disagree | 22 | 21 | 147 600 | |
| Can not say | 2 | 1 | 7 000 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 21 | 147 600 |
| Partially agree | 50 | 52 | 365 500 | |
| Partially disagree | 24 | 20 | 140 600 | |
| Completely disagree | 6 | 5 | 35 100 | |
| Can not say | 3 | 2 | 14 100 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 22 | 154 600 |
| Partially agree | 51 | 55 | 386 500 | |
| Partially disagree | 24 | 17 | 119 500 | |
| Completely disagree | 7 | 4 | 28 100 | |
| Can not say | 3 | 2 | 14 100 | |
| I prefer well-known brands | Completely agree | 12 | 12 | 84 300 |
| Partially agree | 57 | 59 | 414 700 | |
| Partially disagree | 23 | 22 | 154 600 | |
| Completely disagree | 5 | 5 | 35 100 | |
| Can not say | 3 | 2 | 14 100 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 15 | 105 400 |
| Quite positively | 63 | 65 | 456 800 | |
| Quite negatively | 15 | 14 | 98 400 | |
| Very negative | 4 | 2 | 14 100 | |
| Can not say | 5 | 4 | 28 100 | |
| Magazines | Very positive | 14 | 15 | 105 400 |
| Quite positively | 61 | 65 | 456 800 | |
| Quite negatively | 16 | 14 | 98 400 | |
| Very negative | 4 | 2 | 14 100 | |
| Can not say | 6 | 4 | 28 100 | |
| Free and local newspapers | Very positive | 24 | 27 | 189 800 |
| Quite positively | 57 | 58 | 407 600 | |
| Quite negatively | 10 | 8 | 56 200 | |
| Very negative | 3 | 2 | 14 100 | |
| Can not say | 5 | 5 | 35 100 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 7 | 49 200 |
| Quite positively | 47 | 45 | 316 300 | |
| Quite negatively | 28 | 29 | 203 800 | |
| Very negative | 9 | 8 | 56 200 | |
| Can not say | 8 | 11 | 77 300 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 4 | 28 100 |
| Quite positively | 34 | 28 | 196 800 | |
| Quite negatively | 32 | 33 | 231 900 | |
| Very negative | 16 | 15 | 105 400 | |
| Can not say | 13 | 19 | 133 500 | |
| Blogs | Very positive | 4 | 2 | 14 100 |
| Quite positively | 27 | 22 | 154 600 | |
| Quite negatively | 28 | 26 | 182 700 | |
| Very negative | 15 | 16 | 112 400 | |
| Can not say | 27 | 34 | 239 000 | |
| Newsletters to email | Very positive | 2 | 1 | 7 000 |
| Quite positively | 18 | 15 | 105 400 | |
| Quite negatively | 34 | 35 | 246 000 | |
| Very negative | 43 | 45 | 316 300 | |
| Can not say | 3 | 4 | 28 100 | |
| Other websites | Very positive | 4 | 3 | 21 100 |
| Quite positively | 39 | 34 | 239 000 | |
| Quite negatively | 33 | 35 | 246 000 | |
| Very negative | 13 | 14 | 98 400 | |
| Can not say | 11 | 15 | 105 400 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 7 | 49 200 |
| Quite positively | 48 | 46 | 323 300 | |
| Quite negatively | 28 | 30 | 210 800 | |
| Very negative | 13 | 13 | 91 400 | |
| Can not say | 4 | 4 | 28 100 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 4 | 28 100 |
| Quite positively | 36 | 32 | 224 900 | |
| Quite negatively | 33 | 35 | 246 000 | |
| Very negative | 19 | 20 | 140 600 | |
| Can not say | 6 | 8 | 56 200 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 18 | 126 500 |
| Quite positively | 47 | 49 | 344 400 | |
| Quite negatively | 16 | 17 | 119 500 | |
| Very negative | 13 | 12 | 84 300 | |
| Can not say | 4 | 4 | 28 100 | |
| Out-of-home advertising | Very positive | 12 | 11 | 77 300 |
| Quite positively | 53 | 54 | 379 500 | |
| Quite negatively | 20 | 22 | 154 600 | |
| Very negative | 7 | 6 | 42 200 | |
| Can not say | 7 | 8 | 56 200 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 22 | 154 600 |
| Partially agree | 61 | 66 | 463 800 | |
| Partially disagree | 11 | 9 | 63 300 | |
| Completely disagree | 4 | 1 | 7 000 | |
| Can not say | 7 | 3 | 21 100 | |
| Completely agree | 17 | 17 | 119 500 | |
| Partially agree | 58 | 63 | 442 800 | |
| Partially disagree | 14 | 11 | 77 300 | |
| Completely disagree | 5 | 4 | 28 100 | |
| Can not say | 7 | 5 | 35 100 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 27 | 189 800 |
| Partially agree | 48 | 49 | 344 400 | |
| Partially disagree | 12 | 10 | 70 300 | |
| Completely disagree | 5 | 3 | 21 100 | |
| Can not say | 13 | 11 | 77 300 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 37 | 260 000 |
| Partially agree | 50 | 51 | 358 400 | |
| Partially disagree | 7 | 5 | 35 100 | |
| Completely disagree | 3 | 1 | 7 000 | |
| Can not say | 9 | 6 | 42 200 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 20 | 140 600 |
| Partially agree | 52 | 56 | 393 600 | |
| Partially disagree | 14 | 11 | 77 300 | |
| Completely disagree | 3 | 1 | 7 000 | |
| Can not say | 15 | 11 | 77 300 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 11 | 77 300 |
| Partially agree | 54 | 57 | 400 600 | |
| Partially disagree | 18 | 18 | 126 500 | |
| Completely disagree | 3 | 2 | 14 100 | |
| Can not say | 15 | 13 | 91 400 | |
| Finnish magazines are of high quality | Completely agree | 22 | 27 | 189 800 |
| Partially agree | 59 | 63 | 442 800 | |
| Partially disagree | 9 | 6 | 42 200 | |
| Completely disagree | 2 | 1 | 7 000 | |
| Can not say | 8 | 3 | 21 100 | |
| I follow important magazines on social media | Completely agree | 7 | 6 | 42 200 |
| Partially agree | 25 | 22 | 154 600 | |
| Partially disagree | 25 | 27 | 189 800 | |
| Completely disagree | 34 | 39 | 274 100 | |
| Can not say | 9 | 7 | 49 200 | |
| I read important magazines from cover to cover | Completely agree | 18 | 22 | 154 600 |
| Partially agree | 34 | 40 | 281 100 | |
| Partially disagree | 28 | 26 | 182 700 | |
| Completely disagree | 16 | 10 | 70 300 | |
| Can not say | 5 | 3 | 21 100 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 10 | 70 300 |
| Partially agree | 50 | 51 | 358 400 | |
| Partially disagree | 24 | 27 | 189 800 | |
| Completely disagree | 8 | 7 | 49 200 | |
| Can not say | 8 | 6 | 42 200 | |
| Completely agree | 10 | 8 | 56 200 | |
| Partially agree | 36 | 36 | 253 000 | |
| Partially disagree | 24 | 24 | 168 700 | |
| Completely disagree | 23 | 24 | 168 700 | |
| Can not say | 8 | 8 | 56 200 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 8 | 56 200 |
| Partially agree | 36 | 39 | 274 100 | |
| Partially disagree | 26 | 28 | 196 800 | |
| Completely disagree | 22 | 19 | 133 500 | |
| Can not say | 6 | 6 | 42 200 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 15 | 105 400 |
| Partially agree | 49 | 51 | 358 400 | |
| Partially disagree | 20 | 21 | 147 600 | |
| Completely disagree | 13 | 11 | 77 300 | |
| Can not say | 5 | 3 | 21 100 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 9 | 63 300 |
| Partially agree | 29 | 32 | 224 900 | |
| Partially disagree | 29 | 28 | 196 800 | |
| Completely disagree | 27 | 27 | 189 800 | |
| Can not say | 6 | 4 | 28 100 | |
| Completely agree | 2 | 1 | 7 000 | |
| Partially agree | 19 | 12 | 84 300 | |
| Partially disagree | 33 | 31 | 217 900 | |
| Completely disagree | 38 | 46 | 323 300 | |
| Can not say | 9 | 10 | 70 300 | |
| Completely agree | 16 | 17 | 119 500 | |
| Partially agree | 40 | 43 | 302 200 | |
| Partially disagree | 23 | 24 | 168 700 | |
| Completely disagree | 12 | 10 | 70 300 | |
| Can not say | 8 | 6 | 42 200 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 17 | 119 500 |
| Newspapers | 13 | 20 | 140 600 | |
| Magazine websites | 7 | 9 | 63 300 | |
| Newspaper websites | 8 | 10 | 70 300 | |
| Blogs | 3 | 2 | 14 100 | |
| Social media | 14 | 10 | 70 300 | |
| Other websites | 42 | 36 | 253 000 | |
| Television | 10 | 10 | 70 300 | |
| Radio | 2 | 1 | 7 000 | |
| Direct mail | 10 | 11 | 77 300 | |
| None of these | 40 | 43 | 302 200 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 22 | 154 600 |
| Newspapers | 18 | 29 | 203 800 | |
| Magazine websites | 10 | 12 | 84 300 | |
| Newspaper websites | 11 | 14 | 98 400 | |
| Blogs | 6 | 4 | 28 100 | |
| Social media | 26 | 18 | 126 500 | |
| Other websites | 49 | 46 | 323 300 | |
| Television | 17 | 17 | 119 500 | |
| Radio | 3 | 4 | 28 100 | |
| Direct mail | 36 | 38 | 267 100 | |
| None of these | 17 | 18 | 126 500 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 28 | 196 800 |
| Newspapers | 8 | 14 | 98 400 | |
| Magazine websites | 10 | 10 | 70 300 | |
| Newspaper websites | 6 | 7 | 49 200 | |
| Blogs | 8 | 6 | 42 200 | |
| Social media | 28 | 19 | 133 500 | |
| Other websites | 16 | 15 | 105 400 | |
| Television | 14 | 14 | 98 400 | |
| Radio | 2 | 2 | 14 100 | |
| Direct mail | 17 | 18 | 126 500 | |
| None of these | 45 | 44 | 309 200 | |
| Information sources, travel | Print magazines | 16 | 27 | 189 800 |
| Newspapers | 15 | 27 | 189 800 | |
| Magazine websites | 10 | 13 | 91 400 | |
| Newspaper websites | 10 | 14 | 98 400 | |
| Blogs | 11 | 11 | 77 300 | |
| Social media | 34 | 28 | 196 800 | |
| Other websites | 47 | 46 | 323 300 | |
| Television | 16 | 18 | 126 500 | |
| Radio | 3 | 3 | 21 100 | |
| Direct mail | 9 | 12 | 84 300 | |
| None of these | 27 | 23 | 161 600 | |
| Information sources, style and fashion | Print magazines | 23 | 37 | 260 000 |
| Newspapers | 13 | 23 | 161 600 | |
| Magazine websites | 13 | 16 | 112 400 | |
| Newspaper websites | 8 | 11 | 77 300 | |
| Blogs | 9 | 8 | 56 200 | |
| Social media | 34 | 25 | 175 700 | |
| Other websites | 33 | 31 | 217 900 | |
| Television | 18 | 17 | 119 500 | |
| Radio | 2 | 2 | 14 100 | |
| Direct mail | 25 | 26 | 182 700 | |
| None of these | 29 | 28 | 196 800 | |
| Information sources, building and renovating | Print magazines | 19 | 26 | 182 700 |
| Newspapers | 15 | 25 | 175 700 | |
| Magazine websites | 9 | 10 | 70 300 | |
| Newspaper websites | 8 | 10 | 70 300 | |
| Blogs | 6 | 6 | 42 200 | |
| Social media | 23 | 17 | 119 500 | |
| Other websites | 32 | 30 | 210 800 | |
| Television | 18 | 19 | 133 500 | |
| Radio | 2 | 2 | 14 100 | |
| Direct mail | 27 | 29 | 203 800 | |
| None of these | 33 | 33 | 231 900 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 53 | 372 500 |
| Newspapers | 26 | 46 | 323 300 | |
| Magazine websites | 22 | 23 | 161 600 | |
| Newspaper websites | 20 | 23 | 161 600 | |
| Blogs | 14 | 12 | 84 300 | |
| Social media | 42 | 32 | 224 900 | |
| Other websites | 33 | 30 | 210 800 | |
| Television | 28 | 31 | 217 900 | |
| Radio | 6 | 6 | 42 200 | |
| Direct mail | 27 | 29 | 203 800 | |
| None of these | 12 | 10 | 70 300 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 11 | 77 300 |
| Newspapers | 11 | 17 | 119 500 | |
| Magazine websites | 3 | 5 | 35 100 | |
| Newspaper websites | 6 | 7 | 49 200 | |
| Blogs | 1 | 1 | 7 000 | |
| Social media | 10 | 8 | 56 200 | |
| Other websites | 25 | 24 | 168 700 | |
| Television | 12 | 12 | 84 300 | |
| Radio | 2 | 1 | 7 000 | |
| Direct mail | 17 | 18 | 126 500 | |
| None of these | 52 | 51 | 358 400 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 35 | 246 000 |
| Newspapers | 16 | 26 | 182 700 | |
| Magazine websites | 11 | 12 | 84 300 | |
| Newspaper websites | 8 | 9 | 63 300 | |
| Blogs | 8 | 6 | 42 200 | |
| Social media | 28 | 21 | 147 600 | |
| Other websites | 30 | 27 | 189 800 | |
| Television | 18 | 18 | 126 500 | |
| Radio | 2 | 2 | 14 100 | |
| Direct mail | 30 | 32 | 224 900 | |
| None of these | 26 | 24 | 168 700 | |
| Information sources, saving and investing | Print magazines | 9 | 14 | 98 400 |
| Newspapers | 11 | 19 | 133 500 | |
| Magazine websites | 7 | 8 | 56 200 | |
| Newspaper websites | 10 | 13 | 91 400 | |
| Blogs | 7 | 6 | 42 200 | |
| Social media | 18 | 13 | 91 400 | |
| Other websites | 30 | 29 | 203 800 | |
| Television | 7 | 7 | 49 200 | |
| Radio | 3 | 3 | 21 100 | |
| Direct mail | 4 | 3 | 21 100 | |
| None of these | 48 | 48 | 337 300 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 22 | 154 600 |
| Newspapers | 14 | 23 | 161 600 | |
| Magazine websites | 8 | 11 | 77 300 | |
| Newspaper websites | 8 | 10 | 70 300 | |
| Blogs | 5 | 5 | 35 100 | |
| Social media | 23 | 19 | 133 500 | |
| Other websites | 38 | 37 | 260 000 | |
| Television | 12 | 12 | 84 300 | |
| Radio | 3 | 2 | 14 100 | |
| Direct mail | 16 | 18 | 126 500 | |
| None of these | 37 | 34 | 239 000 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 18 | 126 500 |
| Newspapers | 18 | 29 | 203 800 | |
| Magazine websites | 7 | 10 | 70 300 | |
| Newspaper websites | 9 | 12 | 84 300 | |
| Blogs | 5 | 4 | 28 100 | |
| Social media | 24 | 16 | 112 400 | |
| Other websites | 41 | 38 | 267 100 | |
| Television | 14 | 13 | 91 400 | |
| Radio | 2 | 2 | 14 100 | |
| Direct mail | 30 | 32 | 224 900 | |
| None of these | 29 | 28 | 196 800 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 22 | 154 600 |
| Well-being and health | 52 | 56 | 393 600 | |
| Charity work | 14 | 17 | 119 500 | |
| Self development | 32 | 32 | 224 900 | |
| Celebrities | 15 | 14 | 98 400 | |
| Fishing | 16 | 12 | 84 300 | |
| Beauty care and cosmetics | 17 | 15 | 105 400 | |
| Literature | 27 | 40 | 281 100 | |
| Domestic and foreign news | 54 | 67 | 470 900 | |
| Domestic travel | 32 | 32 | 224 900 | |
| Culture | 33 | 48 | 337 300 | |
| Crafts | 26 | 23 | 161 600 | |
| Nature and going outdoor | 53 | 59 | 414 700 | |
| Hunting | 10 | 7 | 49 200 | |
| Style and fashion | 22 | 23 | 161 600 | |
| Music and concerts | 37 | 42 | 295 200 | |
| Going on summer cottage | 30 | 29 | 203 800 | |
| Local affairs | 56 | 61 | 428 700 | |
| Computer/console/mobile playing | 17 | 9 | 63 300 | |
| Politics | 41 | 54 | 379 500 | |
| Gardening and plants | 33 | 39 | 274 100 | |
| Building and renovating | 37 | 35 | 246 000 | |
| Food and drink | 40 | 44 | 309 200 | |
| Cooking, baking, recipes | 39 | 41 | 288 100 | |
| Investment | 22 | 21 | 147 600 | |
| Decorating | 30 | 33 | 231 900 | |
| Economic and finances | 35 | 40 | 281 100 | |
| Science | 34 | 39 | 274 100 | |
| Travelling abroad | 35 | 36 | 253 000 | |
| Sports, exercising | 46 | 43 | 302 200 | |
| Sailing, boating | 10 | 10 | 70 300 | |
| Consumer electronics and information technology | 23 | 20 | 140 600 | |
| Environmental matters | 32 | 44 | 309 200 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 1 | 7 000 |
| Buying an apartment | 10 | 9 | 63 300 | |
| Home renovation | 29 | 29 | 203 800 | |
| Buying a car | 25 | 23 | 161 600 | |
| Buying a boat | 3 | 3 | 21 100 | |
| None of these | 50 | 53 | 372 500 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 41 | 288 100 |
| Repair and construction products | 40 | 42 | 295 200 | |
| Domestic appliances | 38 | 42 | 295 200 | |
| Electronics or IT products | 49 | 46 | 323 300 | |
| Cars | 18 | 15 | 105 400 | |
| Clothing and footwear | 82 | 86 | 604 400 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 37 | 260 000 | |
| Sports clothing, footwear or equipment | 60 | 60 | 421 700 | |
| Saving or investing products or services | 26 | 29 | 203 800 | |
| Cosmetics and beauty products | 47 | 52 | 365 500 | |
| Mobile phones | 30 | 28 | 196 800 | |
| Travels | 46 | 55 | 386 500 | |
| Products and services for health and well-being | 60 | 67 | 470 900 | |
| None of the above | 2 | 1 | 7 000 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 26 | 182 700 |
| Repair and construction products | 34 | 36 | 253 000 | |
| Domestic appliances | 19 | 19 | 133 500 | |
| Electronics or IT products | 28 | 24 | 168 700 | |
| Cars | 14 | 11 | 77 300 | |
| Clothing and footwear | 64 | 67 | 470 900 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 32 | 224 900 | |
| Sports clothing, footwear or equipment | 43 | 45 | 316 300 | |
| Saving or investing products or services | 21 | 25 | 175 700 | |
| Cosmetics and beauty products | 38 | 42 | 295 200 | |
| Mobile phones | 16 | 15 | 105 400 | |
| Travels | 44 | 53 | 372 500 | |
| Products and services for health and well-being | 48 | 53 | 372 500 | |
| None of the above | 7 | 4 | 28 100 | |
| Will consider switching over the next 12 months | Bank | 7 | 8 | 56 200 |
| Insurance company | 10 | 9 | 63 300 | |
| electric company | 20 | 20 | 140 600 | |
| Internet Connection | 9 | 9 | 63 300 | |
| Phone-subscription | 13 | 12 | 84 300 | |
| None of the above | 46 | 48 | 337 300 | |
| Can not say | 19 | 18 | 126 500 | |
| Uses of extra money | Magazines, books, movies | 17 | 26 | 182 700 |
| Eating, drinking, partying in a restaurant | 34 | 35 | 246 000 | |
| Exercise hobbies and equipment | 27 | 27 | 189 800 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 47 | 330 300 | |
| Renovation, decoration | 24 | 27 | 189 800 | |
| Health services and one's own well-being | 22 | 26 | 182 700 | |
| Travelling | 42 | 53 | 372 500 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 11 | 77 300 | |
| Clothes, shoes and bags | 23 | 21 | 147 600 | |
| Home services (cleaning and other housekeeping services) | 6 | 10 | 70 300 | |
| Car, boat, motorcycle | 12 | 10 | 70 300 | |
| Cosmetics and beauty care | 11 | 11 | 77 300 | |
| Saving, investing | 46 | 50 | 351 400 | |
| Other | 8 | 8 | 56 200 | |
| There is no extra money after mandatory expenses | 7 | 3 | 21 100 | |
| Can not say | 3 | 3 | 21 100 | Source: NRS 2024 |
Contact info
Media sales
- Sanoma Media Finland Oy
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Sanoma Media Finland Oy
Address
- Töölönlahdenkatu 2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201