Golflehti
Kansikuva Golflehti 2024

Golflehti

Golflehti is Finland’s biggest exercise and sports magazine that golf enthusiasts enjoy reading. The magazine is read very actively, and its advertisements have a high awareness rate. Golflehti’s readers have purchasing power and are well-educated. A typical readers is an executive or senior officer, who is often in charge of purchases in the company they represent. He is also engaged in a variety of other activities.

Issues per year

4 issues per year

Otavamedia Oy Consumer magazines Sport, pools and games
Golf Hobbies Well-to-do NRS Exercise Sport Leisure time

Timetables

Issue Issue Booking Date Material Date Themes and info
1 6.3.2024 2.2.2024 14.2.2024 Instruments and equipment.
2 8.5.2024 5.4.2024 17.4.2024 Domestic golf summer.
3 26.6.2024 24.5.2024 5.6.2024 Golf tourism.
4 23.10.2024 20.9.2024 2.10.2024 Winter training, many forms of golf.
Issue Issue Booking Date Material Date Themes and info
1 12.3.2025 14.2.2025 19.2.2025 Equipment and gear
2 7.5.2025 10.4.2025 15.4.2025 Domestic golf summer
3 25.6.2025 29.5.2025 3.6.2025 Golf travel
4 22.10.2025 26.9.2025 1.10.2025 Winter training, the many forms of golf

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 434 x 280 mm 4 mm 9 950 €
2/1 landscape 1. Spread 434 x 280 mm 4 mm 10 560 €
2/1 landscape 2. Spread 434 x 280 mm 4 mm 10 560 €
1/1 portrait Not specified 217 x 280 mm 4 mm 5 940 €
1/1 portrait 2. Cover 217 x 280 mm 4 mm 6 900 €
1/1 portrait 3. Cover 217 x 280 mm 4 mm 6 900 €
takakansi portrait Back cover 217 x 250 mm 4 mm 6 900 €
1/2 portrait Not specified 106 x 280 mm 4 mm 3 670 €
1/2 landscape Not specified 217 x 138 mm 4 mm 3 670 €
1/4 portrait Not specified 42 x 250 mm 4 mm 2 140 €
1/4 landscape Not specified 195 x 57 mm 4 mm 2 140 €
1/4 square Not specified 95 x 125 mm 4 mm 2 140 €
*) size without marginal Prices valid until 31.12.2024
Size

217 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 434 x 280 mm 4 mm 9 950 €
2/1 landscape 1. Spread 434 x 280 mm 4 mm 10 560 €
2/1 landscape 2. Spread 434 x 280 mm 4 mm 10 560 €
1/1 portrait Not specified 217 x 280 mm 4 mm 5 940 €
1/1 portrait 2. Cover 217 x 280 mm 4 mm 6 900 €
1/1 portrait 3. Cover 217 x 280 mm 4 mm 6 900 €
takakansi portrait Back cover 217 x 250 mm 4 mm 6 900 €
1/2 portrait Not specified 106 x 280 mm 4 mm 3 670 €
1/2 landscape Not specified 217 x 138 mm 4 mm 3 670 €
1/4 portrait Not specified 42 x 250 mm 4 mm 2 140 €
1/4 landscape Not specified 195 x 57 mm 4 mm 2 140 €
1/4 square Not specified 95 x 125 mm 4 mm 2 140 €
*) size without marginal Prices valid until 31.12.2025
Size

217 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
150 800
Total reach
159 600
How many times read
1,8
Minutes of reading
51 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 33 49 800
Men 49 67 101 000
Native language Finnish 95 94 141 800
Swedish 5 7 10 600
Age 15-24 y 13 6 9 000
25-34 y 14 11 16 600
35-44 y 14 14 21 100
45-54 y 14 16 24 100
55-64 y 16 21 31 700
65+ y 30 31 46 700
Gender + age Female 15-29 years 10 4 6 000
Female 30-49 years 14 8 12 100
Female 50+ years 28 21 31 700
Male 15-29 years 10 8 12 100
Male 30-49 years 15 20 30 200
Male 50+ years 24 40 60 300
Household position Lives at home with parents 7 3 4 500
Lives alone 29 18 27 100
Lives with spouse 36 47 70 900
Lives with spouse and children 24 28 42 200
Single parent 3 2 3 000
Other 3 2 3 000
Grandchildren under 18 years of age Yes 20 24 36 200
No 39 45 67 900
No answer (under 45 year olds) 41 31 46 700
Education Elementary school 5 3 4 500
Secondary school 6 4 6 000
Vocational 28 23 34 700
High school 14 8 12 100
University of Applied Sciences 20 20 30 200
University 26 42 63 300
Something else 2 1 1 500
Decision-maker in grocery purchases Yes 93 90 135 700
No 7 9 13 600
Can not say 1 1 1 500
Use of glasses or contact lenses Yes 68 72 108 600
No 32 29 43 700
Size of the household 1 pers 29 20 30 200
2 pers 38 47 70 900
3 pers 14 14 21 100
4 pers 12 13 19 600
5+ pers 7 6 9 000
Household income (gross) Below 20 000 € /y 11 5 7 500
20 000 - 35 000 € /y 18 10 15 100
35 001 - 50 000 € /y 19 16 24 100
50 001 - 85 000 € /y 21 25 37 700
85 001 - 100 000 € /y 8 13 19 600
Over 100 000 € /y 10 25 37 700
Dont want to tell 5 3 4 500
Cant say / No answer 8 4 6 000
Family with kids Yes 32 31 46 700
No 68 69 104 100
13 13 19 600
13 13 19 600
5 5 7 500
1 1 1 500
1 0 0
68 68 102 500
0 0 0
Pets in household Cat 17 13 19 600
Dog 26 26 39 200
Some other pet 5 5 7 500
No pets 60 62 93 500
Health services used in the household Public health services 85 80 120 600
Employer - funded health care services 50 56 84 400
Private, self-funded healthcare services 38 40 60 300
Private health insurance services 24 28 42 200
No health care 1 1 1 500
Can not say 1 0 0
Housing Apartment 32 30 45 200
Row house or semi-detached house 15 16 24 100
Detached house 47 50 75 400
Farm 5 3 4 500
Something else 1 1 1 500
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 87 131 200
Rented residence 19 12 18 100
Right of residence apartment 2 1 1 500
Something else 1 1 1 500
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 46 69 400
No 58 54 81 400
Can not say 1 0 0
Number of cars in household One car 46 47 70 900
Two cars 31 36 54 300
Three or more cars 10 8 12 100
No car 14 9 13 600
Type of car, if buying now New 21 30 45 200
Used 68 62 93 500
Company car 4 7 10 600
Leasing (personal) 8 14 21 100
Shared car 3 5 7 500
Doesn't use a car 9 3 4 500
Can not say 5 5 7 500
Advertising ban at the door / mailbox Yes 26 27 40 700
No 74 73 110 100
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 17 25 600
No 76 79 119 100
Can not say 5 5 7 500
Type of municipality (7 class) Greater Helsinki 19 26 39 200
Turku or Tampere 8 6 9 000
Oulu 4 5 7 500
70 000 - 150 000 inhabitants town 13 13 19 600
Urban municipality 27 29 43 700
Conurbation 15 12 18 100
Countryside 13 10 15 100
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 20 30 200
5-6 days a week 4 3 4 500
1-4 days a week 25 28 42 200
Monthly 24 25 37 700
Rarely 24 20 30 200
Never 8 3 4 500
Can not say 1 1 1 500
The frequency of reading: Magazine content in digital format Daily 22 26 39 200
5-6 days a week 6 5 7 500
1-4 days a week 19 22 33 200
Monthly 15 18 27 100
Rarely 23 21 31 700
Never 14 8 12 100
Can not say 1 1 1 500
The frequency of reading: Print newspapers or afternoon papers Daily 28 35 52 800
5-6 days a week 4 6 9 000
1-4 days a week 23 21 31 700
Monthly 14 11 16 600
Rarely 23 24 36 200
Never 8 2 3 000
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 69 104 100
5-6 days a week 10 9 13 600
1-4 days a week 16 10 15 100
Monthly 6 5 7 500
Rarely 9 4 6 000
Never 6 3 4 500
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 5 7 500
5-6 days a week 4 3 4 500
1-4 days a week 42 45 67 900
Monthly 18 18 27 100
Rarely 22 19 28 700
Never 9 9 13 600
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 18 27 100
5-6 days a week 10 12 18 100
1-4 days a week 30 30 45 200
Monthly 23 24 36 200
Rarely 14 12 18 100
Never 6 5 7 500
Can not say 1 1 1 500
The frequency of watching: Pay TV and streaming services Daily 15 15 22 600
5-6 days a week 10 11 16 600
1-4 days a week 22 26 39 200
Monthly 10 11 16 600
Rarely 12 11 16 600
Never 30 26 39 200
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 51 76 900
5-6 days a week 10 12 18 100
1-4 days a week 20 18 27 100
Monthly 12 11 16 600
Rarely 11 7 10 600
Never 3 1 1 500
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 40 60 300
5-6 days a week 12 13 19 600
1-4 days a week 23 23 34 700
Monthly 12 10 15 100
Rarely 13 11 16 600
Never 6 3 4 500
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 23 34 700
5-6 days a week 7 8 12 100
1-4 days a week 16 17 25 600
Monthly 13 14 21 100
Rarely 26 26 39 200
Never 16 12 18 100
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 18 27 100
5-6 days a week 9 11 16 600
1-4 days a week 22 21 31 700
Monthly 14 17 25 600
Rarely 22 22 33 200
Never 16 11 16 600
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 4 6 000
5-6 days a week 3 3 4 500
1-4 days a week 10 11 16 600
Monthly 14 16 24 100
Rarely 29 30 45 200
Never 38 35 52 800
Can not say 2 1 1 500
User frequency and following: Social media Daily 59 58 87 500
5-6 days a week 7 8 12 100
1-4 days a week 7 7 10 600
Monthly 3 4 6 000
Rarely 6 8 12 100
Never 17 15 22 600
Can not say 0 1 1 500
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 9 13 600
5-6 days a week 6 4 6 000
1-4 days a week 12 13 19 600
Monthly 8 9 13 600
Rarely 21 24 36 200
Never 40 40 60 300
Can not say 1 2 3 000
User frequency: Instant messaging Daily 69 71 107 100
5-6 days a week 10 9 13 600
1-4 days a week 9 10 15 100
Monthly 3 4 6 000
Rarely 3 2 3 000
Never 6 5 7 500
Can not say 0 0 0
Daily 16 17 25 600
5-6 days a week 6 7 10 600
1-4 days a week 14 14 21 100
Monthly 22 23 34 700
Rarely 35 34 51 300
Never 7 5 7 500
Can not say 0 0 0
Daily 3 3 4 500
5-6 days a week 2 2 3 000
1-4 days a week 4 4 6 000
Monthly 7 10 15 100
Rarely 30 33 49 800
Never 53 48 72 400
Can not say 1 1 1 500
Daily 6 6 9 000
5-6 days a week 3 3 4 500
1-4 days a week 5 7 10 600
Monthly 8 7 10 600
Rarely 23 24 36 200
Never 55 53 79 900
Can not say 1 0 0
Daily 19 16 24 100
5-6 days a week 9 9 13 600
1-4 days a week 23 26 39 200
Monthly 22 24 36 200
Rarely 18 16 24 100
Never 10 8 12 100
Can not say 0 0 0
Daily 4 9 13 600
5-6 days a week 2 3 4 500
1-4 days a week 7 13 19 600
Monthly 7 9 13 600
Rarely 12 13 19 600
Never 61 49 73 900
Cant say / No answer 7 5 7 500
Daily 41 44 66 400
5-6 days a week 8 8 12 100
1-4 days a week 10 11 16 600
Monthly 6 7 10 600
Rarely 8 8 12 100
Never 22 20 30 200
Cant say / No answer 4 4 6 000
Daily 31 28 42 200
5-6 days a week 6 7 10 600
1-4 days a week 9 12 18 100
Monthly 5 6 9 000
Rarely 10 11 16 600
Never 34 33 49 800
Cant say / No answer 5 4 6 000
Daily 14 9 13 600
5-6 days a week 2 1 1 500
1-4 days a week 3 2 3 000
Monthly 2 3 4 500
Rarely 5 5 7 500
Never 69 76 114 600
Cant say / No answer 5 4 6 000
Daily 6 9 13 600
5-6 days a week 2 5 7 500
1-4 days a week 5 6 9 000
Monthly 5 5 7 500
Rarely 12 12 18 100
Never 65 60 90 500
Cant say / No answer 5 4 6 000
Daily 10 7 10 600
5-6 days a week 3 3 4 500
1-4 days a week 4 4 6 000
Monthly 3 3 4 500
Rarely 9 10 15 100
Never 68 70 105 600
Cant say / No answer 5 4 6 000
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 13 19 600
Partially agree 44 40 60 300
Partially disagree 31 34 51 300
Completely disagree 10 11 16 600
Can not say 2 2 3 000
I prefer domestic products Completely agree 32 31 46 700
Partially agree 55 55 82 900
Partially disagree 10 11 16 600
Completely disagree 1 1 1 500
Can not say 1 2 3 000
I consciously make responsible choices in my consumption Completely agree 19 19 28 700
Partially agree 55 58 87 500
Partially disagree 19 18 27 100
Completely disagree 4 4 6 000
Can not say 3 2 3 000
When shopping, quality is more important to me than price Completely agree 22 26 39 200
Partially agree 57 58 87 500
Partially disagree 17 13 19 600
Completely disagree 2 2 3 000
Can not say 2 2 3 000
I usually choose the cheapest option Completely agree 12 12 18 100
Partially agree 47 42 63 300
Partially disagree 34 37 55 800
Completely disagree 6 7 10 600
Can not say 1 2 3 000
I often take advantage of discount and campaign prices in my purchases Completely agree 37 36 54 300
Partially agree 51 49 73 900
Partially disagree 9 11 16 600
Completely disagree 2 3 4 500
Can not say 1 1 1 500
In my circle of friends, I am often the first to try new things Completely agree 6 6 9 000
Partially agree 25 30 45 200
Partially disagree 38 36 54 300
Completely disagree 24 21 31 700
Can not say 7 7 10 600
In my opinion, money is for consumption and not for saving Completely agree 5 5 7 500
Partially agree 35 35 52 800
Partially disagree 46 47 70 900
Completely disagree 11 11 16 600
Can not say 3 1 1 500
I prefer local shops and services Completely agree 27 25 37 700
Partially agree 57 60 90 500
Partially disagree 12 12 18 100
Completely disagree 2 1 1 500
Can not say 2 1 1 500
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 6 000
Partially agree 28 31 46 700
Partially disagree 31 32 48 300
Completely disagree 32 29 43 700
Can not say 5 5 7 500
When I want a certain brand of product, the price doesn't matter Completely agree 9 11 16 600
Partially agree 32 37 55 800
Partially disagree 37 34 51 300
Completely disagree 22 17 25 600
Can not say 2 2 3 000
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 16 24 100
Partially agree 50 46 69 400
Partially disagree 24 31 46 700
Completely disagree 6 6 9 000
Can not say 3 2 3 000
Ecology is an important purchase reason for me Completely agree 16 14 21 100
Partially agree 51 51 76 900
Partially disagree 24 28 42 200
Completely disagree 7 5 7 500
Can not say 3 3 4 500
I prefer well-known brands Completely agree 12 15 22 600
Partially agree 57 60 90 500
Partially disagree 23 19 28 700
Completely disagree 5 4 6 000
Can not say 3 2 3 000
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 18 27 100
Quite positively 63 61 92 000
Quite negatively 15 14 21 100
Very negative 4 3 4 500
Can not say 5 5 7 500
Magazines Very positive 14 17 25 600
Quite positively 61 61 92 000
Quite negatively 16 15 22 600
Very negative 4 3 4 500
Can not say 6 5 7 500
Free and local newspapers Very positive 24 27 40 700
Quite positively 57 57 86 000
Quite negatively 10 8 12 100
Very negative 3 2 3 000
Can not say 5 6 9 000
Newspaper/Magazine websites or applications Very positive 7 9 13 600
Quite positively 47 48 72 400
Quite negatively 28 29 43 700
Very negative 9 7 10 600
Can not say 8 7 10 600
Social media (Facebook, Instagram etc.) Very positive 6 6 9 000
Quite positively 34 38 57 300
Quite negatively 32 32 48 300
Very negative 16 12 18 100
Can not say 13 12 18 100
Blogs Very positive 4 4 6 000
Quite positively 27 27 40 700
Quite negatively 28 27 40 700
Very negative 15 15 22 600
Can not say 27 27 40 700
Newsletters to email Very positive 2 2 3 000
Quite positively 18 18 27 100
Quite negatively 34 37 55 800
Very negative 43 41 61 800
Can not say 3 2 3 000
Other websites Very positive 4 6 9 000
Quite positively 39 43 64 800
Quite negatively 33 32 48 300
Very negative 13 10 15 100
Can not say 11 9 13 600
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 13 600
Quite positively 48 51 76 900
Quite negatively 28 26 39 200
Very negative 13 10 15 100
Can not say 4 5 7 500
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 7 10 600
Quite positively 36 38 57 300
Quite negatively 33 33 49 800
Very negative 19 17 25 600
Can not say 6 6 9 000
Home delivered advertisements and catalogues Very positive 20 21 31 700
Quite positively 47 47 70 900
Quite negatively 16 15 22 600
Very negative 13 14 21 100
Can not say 4 4 6 000
Out-of-home advertising Very positive 12 14 21 100
Quite positively 53 55 82 900
Quite negatively 20 19 28 700
Very negative 7 7 10 600
Can not say 7 6 9 000
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 19 28 700
Partially agree 61 64 96 500
Partially disagree 11 9 13 600
Completely disagree 4 1 1 500
Can not say 7 7 10 600
Completely agree 17 15 22 600
Partially agree 58 61 92 000
Partially disagree 14 14 21 100
Completely disagree 5 3 4 500
Can not say 7 8 12 100
A professional magazine keeps me up to date on professional matters Completely agree 22 26 39 200
Partially agree 48 48 72 400
Partially disagree 12 10 15 100
Completely disagree 5 3 4 500
Can not say 13 13 19 600
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 36 54 300
Partially agree 50 50 75 400
Partially disagree 7 5 7 500
Completely disagree 3 2 3 000
Can not say 9 8 12 100
Finnish magazines offer reliable comparisons and tests Completely agree 16 19 28 700
Partially agree 52 57 86 000
Partially disagree 14 10 15 100
Completely disagree 3 2 3 000
Can not say 15 13 19 600
Finnish magazines offer reliable product recommendations Completely agree 10 11 16 600
Partially agree 54 58 87 500
Partially disagree 18 16 24 100
Completely disagree 3 2 3 000
Can not say 15 14 21 100
Finnish magazines are of high quality Completely agree 22 26 39 200
Partially agree 59 61 92 000
Partially disagree 9 7 10 600
Completely disagree 2 1 1 500
Can not say 8 6 9 000
I follow important magazines on social media Completely agree 7 6 9 000
Partially agree 25 26 39 200
Partially disagree 25 26 39 200
Completely disagree 34 35 52 800
Can not say 9 7 10 600
I read important magazines from cover to cover Completely agree 18 20 30 200
Partially agree 34 34 51 300
Partially disagree 28 27 40 700
Completely disagree 16 15 22 600
Can not say 5 5 7 500
Ads in magazines make new things familiar Completely agree 10 12 18 100
Partially agree 50 52 78 400
Partially disagree 24 24 36 200
Completely disagree 8 6 9 000
Can not say 8 6 9 000
Completely agree 10 10 15 100
Partially agree 36 37 55 800
Partially disagree 24 27 40 700
Completely disagree 23 19 28 700
Can not say 8 8 12 100
I have purchased products based on the ad in magazine Completely agree 9 9 13 600
Partially agree 36 39 58 800
Partially disagree 26 28 42 200
Completely disagree 22 17 25 600
Can not say 6 7 10 600
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 15 22 600
Partially agree 49 45 67 900
Partially disagree 20 25 37 700
Completely disagree 13 11 16 600
Can not say 5 6 9 000
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 8 12 100
Partially agree 29 29 43 700
Partially disagree 29 31 46 700
Completely disagree 27 26 39 200
Can not say 6 6 9 000
Completely agree 2 1 1 500
Partially agree 19 15 22 600
Partially disagree 33 36 54 300
Completely disagree 38 40 60 300
Can not say 9 9 13 600
Completely agree 16 15 22 600
Partially agree 40 38 57 300
Partially disagree 23 28 42 200
Completely disagree 12 11 16 600
Can not say 8 7 10 600
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 15 22 600
Newspapers 13 17 25 600
Magazine websites 7 12 18 100
Newspaper websites 8 13 19 600
Blogs 3 3 4 500
Social media 14 16 24 100
Other websites 42 52 78 400
Television 10 10 15 100
Radio 2 1 1 500
Direct mail 10 12 18 100
None of these 40 29 43 700
Information sources, consumer electronics and information technology Print magazines 15 18 27 100
Newspapers 18 19 28 700
Magazine websites 10 14 21 100
Newspaper websites 11 16 24 100
Blogs 6 6 9 000
Social media 26 25 37 700
Other websites 49 54 81 400
Television 17 18 27 100
Radio 3 3 4 500
Direct mail 36 36 54 300
None of these 17 14 21 100
Information sources, beauty care and cosmetics Print magazines 18 19 28 700
Newspapers 8 10 15 100
Magazine websites 10 9 13 600
Newspaper websites 6 6 9 000
Blogs 8 7 10 600
Social media 28 20 30 200
Other websites 16 16 24 100
Television 14 12 18 100
Radio 2 2 3 000
Direct mail 17 17 25 600
None of these 45 50 75 400
Information sources, travel Print magazines 16 18 27 100
Newspapers 15 15 22 600
Magazine websites 10 12 18 100
Newspaper websites 10 12 18 100
Blogs 11 11 16 600
Social media 34 34 51 300
Other websites 47 57 86 000
Television 16 14 21 100
Radio 3 2 3 000
Direct mail 9 9 13 600
None of these 27 21 31 700
Information sources, style and fashion Print magazines 23 24 36 200
Newspapers 13 16 24 100
Magazine websites 13 17 25 600
Newspaper websites 8 9 13 600
Blogs 9 7 10 600
Social media 34 30 45 200
Other websites 33 36 54 300
Television 18 16 24 100
Radio 2 1 1 500
Direct mail 25 25 37 700
None of these 29 31 46 700
Information sources, building and renovating Print magazines 19 21 31 700
Newspapers 15 18 27 100
Magazine websites 9 14 21 100
Newspaper websites 8 11 16 600
Blogs 6 7 10 600
Social media 23 21 31 700
Other websites 32 41 61 800
Television 18 20 30 200
Radio 2 2 3 000
Direct mail 27 30 45 200
None of these 33 27 40 700
Information sources, food, cooking and baking Print magazines 36 40 60 300
Newspapers 26 30 45 200
Magazine websites 22 26 39 200
Newspaper websites 20 23 34 700
Blogs 14 13 19 600
Social media 42 38 57 300
Other websites 33 33 49 800
Television 28 29 43 700
Radio 6 7 10 600
Direct mail 27 24 36 200
None of these 12 13 19 600
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 8 12 100
Newspapers 11 12 18 100
Magazine websites 3 5 7 500
Newspaper websites 6 9 13 600
Blogs 1 1 1 500
Social media 10 10 15 100
Other websites 25 28 42 200
Television 12 10 15 100
Radio 2 1 1 500
Direct mail 17 16 24 100
None of these 52 51 76 900
Information sources, decorating and furniture purchases Print magazines 23 26 39 200
Newspapers 16 17 25 600
Magazine websites 11 14 21 100
Newspaper websites 8 10 15 100
Blogs 8 6 9 000
Social media 28 24 36 200
Other websites 30 36 54 300
Television 18 19 28 700
Radio 2 2 3 000
Direct mail 30 29 43 700
None of these 26 26 39 200
Information sources, saving and investing Print magazines 9 13 19 600
Newspapers 11 13 19 600
Magazine websites 7 8 12 100
Newspaper websites 10 11 16 600
Blogs 7 8 12 100
Social media 18 17 25 600
Other websites 30 36 54 300
Television 7 8 12 100
Radio 3 3 4 500
Direct mail 4 3 4 500
None of these 48 39 58 800
Information sources, health and wellbeing products / services Print magazines 14 14 21 100
Newspapers 14 14 21 100
Magazine websites 8 9 13 600
Newspaper websites 8 10 15 100
Blogs 5 5 7 500
Social media 23 22 33 200
Other websites 38 42 63 300
Television 12 12 18 100
Radio 3 2 3 000
Direct mail 16 15 22 600
None of these 37 36 54 300
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 13 19 600
Newspapers 18 21 31 700
Magazine websites 7 10 15 100
Newspaper websites 9 13 19 600
Blogs 5 4 6 000
Social media 24 21 31 700
Other websites 41 45 67 900
Television 14 12 18 100
Radio 2 2 3 000
Direct mail 30 31 46 700
None of these 29 25 37 700
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 32 48 300
Well-being and health 52 53 79 900
Charity work 14 9 13 600
Self development 32 39 58 800
Celebrities 15 13 19 600
Fishing 16 22 33 200
Beauty care and cosmetics 17 16 24 100
Literature 27 24 36 200
Domestic and foreign news 54 63 95 000
Domestic travel 32 33 49 800
Culture 33 26 39 200
Crafts 26 9 13 600
Nature and going outdoor 53 56 84 400
Hunting 10 12 18 100
Style and fashion 22 25 37 700
Music and concerts 37 34 51 300
Going on summer cottage 30 29 43 700
Local affairs 56 54 81 400
Computer/console/mobile playing 17 12 18 100
Politics 41 56 84 400
Gardening and plants 33 21 31 700
Building and renovating 37 48 72 400
Food and drink 40 54 81 400
Cooking, baking, recipes 39 39 58 800
Investment 22 38 57 300
Decorating 30 27 40 700
Economic and finances 35 54 81 400
Science 34 35 52 800
Travelling abroad 35 49 73 900
Sports, exercising 46 77 116 100
Sailing, boating 10 16 24 100
Consumer electronics and information technology 23 27 40 700
Environmental matters 32 27 40 700
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 3 4 500
Buying an apartment 10 13 19 600
Home renovation 29 34 51 300
Buying a car 25 29 43 700
Buying a boat 3 5 7 500
None of these 50 43 64 800
Purchases in the last 12 months Furniture and furnishings 42 45 67 900
Repair and construction products 40 48 72 400
Domestic appliances 38 43 64 800
Electronics or IT products 49 56 84 400
Cars 18 20 30 200
Clothing and footwear 82 82 123 700
Eyeglasses, contact lenses or sunglasses 35 38 57 300
Sports clothing, footwear or equipment 60 67 101 000
Saving or investing products or services 26 37 55 800
Cosmetics and beauty products 47 41 61 800
Mobile phones 30 31 46 700
Travels 46 56 84 400
Products and services for health and well-being 60 59 89 000
None of the above 2 1 1 500
Intentions to purchase within 12 months Furniture and furnishings 29 29 43 700
Repair and construction products 34 41 61 800
Domestic appliances 19 22 33 200
Electronics or IT products 28 30 45 200
Cars 14 16 24 100
Clothing and footwear 64 62 93 500
Eyeglasses, contact lenses or sunglasses 28 31 46 700
Sports clothing, footwear or equipment 43 47 70 900
Saving or investing products or services 21 29 43 700
Cosmetics and beauty products 38 33 49 800
Mobile phones 16 17 25 600
Travels 44 53 79 900
Products and services for health and well-being 48 45 67 900
None of the above 7 5 7 500
Will consider switching over the next 12 months Bank 7 8 12 100
Insurance company 10 14 21 100
electric company 20 26 39 200
Internet Connection 9 9 13 600
Phone-subscription 13 14 21 100
None of the above 46 44 66 400
Can not say 19 16 24 100
Uses of extra money Magazines, books, movies 17 17 25 600
Eating, drinking, partying in a restaurant 34 34 51 300
Exercise hobbies and equipment 27 34 51 300
Cultural events (e.g. concerts, theater, festivals) 35 39 58 800
Renovation, decoration 24 29 43 700
Health services and one's own well-being 22 22 33 200
Travelling 42 52 78 400
Entertainment electronics and information technology equipment, mobile phones 15 18 27 100
Clothes, shoes and bags 23 21 31 700
Home services (cleaning and other housekeeping services) 6 7 10 600
Car, boat, motorcycle 12 15 22 600
Cosmetics and beauty care 11 9 13 600
Saving, investing 46 53 79 900
Other 8 7 10 600
There is no extra money after mandatory expenses 7 5 7 500
Can not say 3 3 4 500
Source: NRS 2024

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Päätoimittaja

  • Jere Jaakkola
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

Email