Caravan
Kansikuva Caravan 2024

Caravan

Caravan is Finnish magazine specialized in caravanning. Caravan writes about everything what is in caravanners special interests: new models, accessories, technicat matters, maintenance, camp-sites, places of interests etc.

Issues per year

5 issues per year

Circulation

59 725 (Source: LT2023)

Copies

65 000

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 4.1.2024 21.11.2023 21.11.2023
2 10.4.2024 21.2.2024 21.2.2024
2 b 10.4.2024 21.2.2024 21.2.2024
3 13.6.2024 7.5.2024 7.5.2024
4 18.9.2024 8.8.2024 8.8.2024
5 7.11.2024 4.10.2024 4.10.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
sisäkannet portrait 2. Cover 210x297 mm 3 mm 3 392 €
1/1 portrait Page 4 210 x 297 mm 3 mm 3 392 €
sisäkannet portrait Back inner cover 210x297 mm 3 mm 3 392 €
TK portrait Back cover 210x297 mm 3 mm 4 048 €
2/1 landscape Not specified 420 x 297 mm 3 mm 4 243 €
1/1 portrait Not specified 210 x 297 mm 3 mm 3 116 €
1/2 portrait Not specified 102 x 297 mm 3 mm 1 668 €
1/2 landscape Not specified 210 x 146 mm 3 mm 1 668 €
1/4 portrait Not specified 90 x 135 mm *) 1 032 €
1/4 landscape Not specified 184 x 65 mm *) 1 032 €
1/8 landscape Not specified 89 x 65 mm *) 652 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

sari.reimi@caravan-lehti.fi

ICC profile

Technical information

digitaalinen aineisto, kuvaresoluutio 300 ppi. Aineiston toimitus sari.reimi@@caravan-lehti.fi 20 Megatavuun asti. Suuremmat tiedostot FTP:llä.

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

210 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

sari.reimi@caravan-lehti.fi

ICC profile

Technical information

digitaalinen aineisto, kuvaresoluutio 300 ppi. Aineiston toimitus sari.reimi@@caravan-lehti.fi 20 Megatavuun asti. Suuremmat tiedostot FTP:llä.

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x400 px 340 € / Week
Desktop Boksi 340x340 px 9 € / CPM (Cost per thousand)
Desktop 980x400 px 29 € / CPM (Cost per thousand)
Desktop 980x400 px 100 € / Week
Desktop 980x400 px 100 € / Week
Desktop Matala panoraama 980x120 px 17 € / CPM (Cost per thousand)
Desktop Korkea panoraama 980x240 px 19 € / CPM (Cost per thousand)
Desktop Maksiboksi 750x200 px 12 € / CPM (Cost per thousand)
Desktop Korkea panoraama/Leirntäopas.fi 980x240 px 19 € / CPM (Cost per thousand)
Desktop Matala panoraama/Leirintäopas.fi 980x120 px 17 € / CPM (Cost per thousand)
Desktop Maksiboksi/Leirintäopas.fi 750x200 px 12 € / CPM (Cost per thousand)
Desktop Boksi/Leirintäopas.fi 340x340 px 9 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024

Readers

Readers
140 700
Total reach
153 900
How many times read
2,4
Minutes of reading
62 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 44 61 900
Men 49 56 78 800
Native language Finnish 95 98 137 900
Swedish 5 2 2 800
Age 15-24 y 13 5 7 000
25-34 y 14 5 7 000
35-44 y 14 11 15 500
45-54 y 14 17 23 900
55-64 y 16 22 31 000
65+ y 30 41 57 700
Gender + age Female 15-29 years 10 4 5 600
Female 30-49 years 14 11 15 500
Female 50+ years 28 29 40 800
Male 15-29 years 10 4 5 600
Male 30-49 years 15 11 15 500
Male 50+ years 24 42 59 100
Household position Lives at home with parents 7 4 5 600
Lives alone 29 17 23 900
Lives with spouse 36 48 67 500
Lives with spouse and children 24 27 38 000
Single parent 3 2 2 800
Other 3 3 4 200
Grandchildren under 18 years of age Yes 20 29 40 800
No 39 51 71 800
No answer (under 45 year olds) 41 21 29 500
Education Elementary school 5 9 12 700
Secondary school 6 7 9 800
Vocational 28 39 54 900
High school 14 10 14 100
University of Applied Sciences 20 18 25 300
University 26 17 23 900
Something else 2 1 1 400
Decision-maker in grocery purchases Yes 93 91 128 000
No 7 8 11 300
Can not say 1 1 1 400
Use of glasses or contact lenses Yes 68 75 105 500
No 32 26 36 600
Size of the household 1 pers 29 15 21 100
2 pers 38 52 73 200
3 pers 14 14 19 700
4 pers 12 11 15 500
5+ pers 7 9 12 700
Household income (gross) Below 20 000 € /y 11 6 8 400
20 000 - 35 000 € /y 18 18 25 300
35 001 - 50 000 € /y 19 22 31 000
50 001 - 85 000 € /y 21 25 35 200
85 001 - 100 000 € /y 8 9 12 700
Over 100 000 € /y 10 10 14 100
Dont want to tell 5 5 7 000
Cant say / No answer 8 6 8 400
Family with kids Yes 32 32 45 000
No 68 68 95 700
13 14 19 700
13 10 14 100
5 5 7 000
1 2 2 800
1 2 2 800
68 67 94 300
0 0 0
Pets in household Cat 17 16 22 500
Dog 26 29 40 800
Some other pet 5 7 9 800
No pets 60 57 80 200
Health services used in the household Public health services 85 87 122 400
Employer - funded health care services 50 46 64 700
Private, self-funded healthcare services 38 41 57 700
Private health insurance services 24 22 31 000
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 16 22 500
Row house or semi-detached house 15 14 19 700
Detached house 47 61 85 800
Farm 5 9 12 700
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 91 128 000
Rented residence 19 7 9 800
Right of residence apartment 2 2 2 800
Something else 1 1 1 400
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 45 63 300
No 58 54 76 000
Can not say 1 0 0
Number of cars in household One car 46 43 60 500
Two cars 31 40 56 300
Three or more cars 10 12 16 900
No car 14 5 7 000
Type of car, if buying now New 21 28 39 400
Used 68 69 97 100
Company car 4 2 2 800
Leasing (personal) 8 8 11 300
Shared car 3 1 1 400
Doesn't use a car 9 4 5 600
Can not say 5 5 7 000
Advertising ban at the door / mailbox Yes 26 13 18 300
No 74 87 122 400
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 11 15 500
No 76 83 116 800
Can not say 5 5 7 000
Type of municipality (7 class) Greater Helsinki 19 8 11 300
Turku or Tampere 8 4 5 600
Oulu 4 4 5 600
70 000 - 150 000 inhabitants town 13 10 14 100
Urban municipality 27 34 47 800
Conurbation 15 25 35 200
Countryside 13 16 22 500
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 21 29 500
5-6 days a week 4 6 8 400
1-4 days a week 25 33 46 400
Monthly 24 20 28 100
Rarely 24 17 23 900
Never 8 2 2 800
Can not say 1 1 1 400
The frequency of reading: Magazine content in digital format Daily 22 26 36 600
5-6 days a week 6 7 9 800
1-4 days a week 19 18 25 300
Monthly 15 15 21 100
Rarely 23 21 29 500
Never 14 12 16 900
Can not say 1 1 1 400
The frequency of reading: Print newspapers or afternoon papers Daily 28 37 52 100
5-6 days a week 4 4 5 600
1-4 days a week 23 31 43 600
Monthly 14 12 16 900
Rarely 23 14 19 700
Never 8 2 2 800
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 62 87 200
5-6 days a week 10 9 12 700
1-4 days a week 16 10 14 100
Monthly 6 4 5 600
Rarely 9 9 12 700
Never 6 6 8 400
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 7 9 800
5-6 days a week 4 4 5 600
1-4 days a week 42 55 77 400
Monthly 18 13 18 300
Rarely 22 16 22 500
Never 9 5 7 000
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 16 22 500
5-6 days a week 10 9 12 700
1-4 days a week 30 33 46 400
Monthly 23 22 31 000
Rarely 14 12 16 900
Never 6 8 11 300
Can not say 1 1 1 400
The frequency of watching: Pay TV and streaming services Daily 15 11 15 500
5-6 days a week 10 8 11 300
1-4 days a week 22 21 29 500
Monthly 10 10 14 100
Rarely 12 10 14 100
Never 30 40 56 300
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 57 80 200
5-6 days a week 10 9 12 700
1-4 days a week 20 17 23 900
Monthly 12 9 12 700
Rarely 11 6 8 400
Never 3 3 4 200
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 46 64 700
5-6 days a week 12 13 18 300
1-4 days a week 23 21 29 500
Monthly 12 8 11 300
Rarely 13 7 9 800
Never 6 5 7 000
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 29 40 800
5-6 days a week 7 7 9 800
1-4 days a week 16 20 28 100
Monthly 13 13 18 300
Rarely 26 22 31 000
Never 16 9 12 700
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 23 32 400
5-6 days a week 9 9 12 700
1-4 days a week 22 23 32 400
Monthly 14 13 18 300
Rarely 22 21 29 500
Never 16 11 15 500
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 4 5 600
5-6 days a week 3 2 2 800
1-4 days a week 10 7 9 800
Monthly 14 13 18 300
Rarely 29 26 36 600
Never 38 45 63 300
Can not say 2 3 4 200
User frequency and following: Social media Daily 59 52 73 200
5-6 days a week 7 5 7 000
1-4 days a week 7 7 9 800
Monthly 3 2 2 800
Rarely 6 7 9 800
Never 17 27 38 000
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 7 9 800
5-6 days a week 6 3 4 200
1-4 days a week 12 9 12 700
Monthly 8 6 8 400
Rarely 21 23 32 400
Never 40 50 70 400
Can not say 1 1 1 400
User frequency: Instant messaging Daily 69 61 85 800
5-6 days a week 10 12 16 900
1-4 days a week 9 12 16 900
Monthly 3 4 5 600
Rarely 3 2 2 800
Never 6 9 12 700
Can not say 0 1 1 400
Daily 16 15 21 100
5-6 days a week 6 6 8 400
1-4 days a week 14 13 18 300
Monthly 22 22 31 000
Rarely 35 37 52 100
Never 7 8 11 300
Can not say 0 0 0
Daily 3 2 2 800
5-6 days a week 2 1 1 400
1-4 days a week 4 2 2 800
Monthly 7 6 8 400
Rarely 30 28 39 400
Never 53 59 83 000
Can not say 1 2 2 800
Daily 6 4 5 600
5-6 days a week 3 3 4 200
1-4 days a week 5 3 4 200
Monthly 8 6 8 400
Rarely 23 24 33 800
Never 55 60 84 400
Can not say 1 1 1 400
Daily 19 13 18 300
5-6 days a week 9 7 9 800
1-4 days a week 23 22 31 000
Monthly 22 24 33 800
Rarely 18 18 25 300
Never 10 16 22 500
Can not say 0 1 1 400
Daily 4 2 2 800
5-6 days a week 2 2 2 800
1-4 days a week 7 6 8 400
Monthly 7 7 9 800
Rarely 12 11 15 500
Never 61 63 88 600
Cant say / No answer 7 11 15 500
Daily 41 42 59 100
5-6 days a week 8 7 9 800
1-4 days a week 10 9 12 700
Monthly 6 3 4 200
Rarely 8 6 8 400
Never 22 26 36 600
Cant say / No answer 4 8 11 300
Daily 31 24 33 800
5-6 days a week 6 5 7 000
1-4 days a week 9 8 11 300
Monthly 5 5 7 000
Rarely 10 11 15 500
Never 34 39 54 900
Cant say / No answer 5 9 12 700
Daily 14 8 11 300
5-6 days a week 2 1 1 400
1-4 days a week 3 2 2 800
Monthly 2 2 2 800
Rarely 5 6 8 400
Never 69 74 104 100
Cant say / No answer 5 9 12 700
Daily 6 5 7 000
5-6 days a week 2 2 2 800
1-4 days a week 5 5 7 000
Monthly 5 4 5 600
Rarely 12 10 14 100
Never 65 66 92 900
Cant say / No answer 5 9 12 700
Daily 10 6 8 400
5-6 days a week 3 2 2 800
1-4 days a week 4 5 7 000
Monthly 3 3 4 200
Rarely 9 7 9 800
Never 68 70 98 500
Cant say / No answer 5 8 11 300
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 10 14 100
Partially agree 44 44 61 900
Partially disagree 31 34 47 800
Completely disagree 10 10 14 100
Can not say 2 2 2 800
I prefer domestic products Completely agree 32 34 47 800
Partially agree 55 56 78 800
Partially disagree 10 9 12 700
Completely disagree 1 1 1 400
Can not say 1 1 1 400
I consciously make responsible choices in my consumption Completely agree 19 17 23 900
Partially agree 55 61 85 800
Partially disagree 19 16 22 500
Completely disagree 4 4 5 600
Can not say 3 1 1 400
When shopping, quality is more important to me than price Completely agree 22 21 29 500
Partially agree 57 63 88 600
Partially disagree 17 14 19 700
Completely disagree 2 2 2 800
Can not say 2 1 1 400
I usually choose the cheapest option Completely agree 12 9 12 700
Partially agree 47 52 73 200
Partially disagree 34 34 47 800
Completely disagree 6 4 5 600
Can not say 1 1 1 400
I often take advantage of discount and campaign prices in my purchases Completely agree 37 36 50 700
Partially agree 51 52 73 200
Partially disagree 9 10 14 100
Completely disagree 2 2 2 800
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 4 5 600
Partially agree 25 25 35 200
Partially disagree 38 45 63 300
Completely disagree 24 21 29 500
Can not say 7 5 7 000
In my opinion, money is for consumption and not for saving Completely agree 5 5 7 000
Partially agree 35 38 53 500
Partially disagree 46 45 63 300
Completely disagree 11 11 15 500
Can not say 3 2 2 800
I prefer local shops and services Completely agree 27 29 40 800
Partially agree 57 59 83 000
Partially disagree 12 11 15 500
Completely disagree 2 1 1 400
Can not say 2 1 1 400
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 4 200
Partially agree 28 26 36 600
Partially disagree 31 36 50 700
Completely disagree 32 32 45 000
Can not say 5 4 5 600
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 12 700
Partially agree 32 36 50 700
Partially disagree 37 34 47 800
Completely disagree 22 21 29 500
Can not say 2 1 1 400
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 16 22 500
Partially agree 50 53 74 600
Partially disagree 24 23 32 400
Completely disagree 6 7 9 800
Can not say 3 1 1 400
Ecology is an important purchase reason for me Completely agree 16 14 19 700
Partially agree 51 52 73 200
Partially disagree 24 27 38 000
Completely disagree 7 6 8 400
Can not say 3 1 1 400
I prefer well-known brands Completely agree 12 11 15 500
Partially agree 57 61 85 800
Partially disagree 23 21 29 500
Completely disagree 5 5 7 000
Can not say 3 2 2 800
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 18 300
Quite positively 63 66 92 900
Quite negatively 15 14 19 700
Very negative 4 4 5 600
Can not say 5 3 4 200
Magazines Very positive 14 12 16 900
Quite positively 61 64 90 000
Quite negatively 16 15 21 100
Very negative 4 4 5 600
Can not say 6 4 5 600
Free and local newspapers Very positive 24 23 32 400
Quite positively 57 63 88 600
Quite negatively 10 8 11 300
Very negative 3 2 2 800
Can not say 5 3 4 200
Newspaper/Magazine websites or applications Very positive 7 7 9 800
Quite positively 47 50 70 400
Quite negatively 28 25 35 200
Very negative 9 9 12 700
Can not say 8 9 12 700
Social media (Facebook, Instagram etc.) Very positive 6 6 8 400
Quite positively 34 34 47 800
Quite negatively 32 31 43 600
Very negative 16 14 19 700
Can not say 13 15 21 100
Blogs Very positive 4 4 5 600
Quite positively 27 24 33 800
Quite negatively 28 27 38 000
Very negative 15 13 18 300
Can not say 27 32 45 000
Newsletters to email Very positive 2 3 4 200
Quite positively 18 18 25 300
Quite negatively 34 39 54 900
Very negative 43 39 54 900
Can not say 3 2 2 800
Other websites Very positive 4 5 7 000
Quite positively 39 39 54 900
Quite negatively 33 34 47 800
Very negative 13 11 15 500
Can not say 11 11 15 500
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 12 700
Quite positively 48 47 66 100
Quite negatively 28 30 42 200
Very negative 13 13 18 300
Can not say 4 2 2 800
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 7 000
Quite positively 36 36 50 700
Quite negatively 33 36 50 700
Very negative 19 18 25 300
Can not say 6 5 7 000
Home delivered advertisements and catalogues Very positive 20 22 31 000
Quite positively 47 52 73 200
Quite negatively 16 15 21 100
Very negative 13 8 11 300
Can not say 4 3 4 200
Out-of-home advertising Very positive 12 12 16 900
Quite positively 53 51 71 800
Quite negatively 20 25 35 200
Very negative 7 6 8 400
Can not say 7 7 9 800
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 17 23 900
Partially agree 61 63 88 600
Partially disagree 11 12 16 900
Completely disagree 4 4 5 600
Can not say 7 4 5 600
Completely agree 17 17 23 900
Partially agree 58 60 84 400
Partially disagree 14 14 19 700
Completely disagree 5 4 5 600
Can not say 7 5 7 000
A professional magazine keeps me up to date on professional matters Completely agree 22 24 33 800
Partially agree 48 50 70 400
Partially disagree 12 11 15 500
Completely disagree 5 5 7 000
Can not say 13 11 15 500
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 33 46 400
Partially agree 50 52 73 200
Partially disagree 7 7 9 800
Completely disagree 3 2 2 800
Can not say 9 7 9 800
Finnish magazines offer reliable comparisons and tests Completely agree 16 15 21 100
Partially agree 52 61 85 800
Partially disagree 14 11 15 500
Completely disagree 3 4 5 600
Can not say 15 10 14 100
Finnish magazines offer reliable product recommendations Completely agree 10 10 14 100
Partially agree 54 59 83 000
Partially disagree 18 19 26 700
Completely disagree 3 3 4 200
Can not say 15 10 14 100
Finnish magazines are of high quality Completely agree 22 23 32 400
Partially agree 59 62 87 200
Partially disagree 9 9 12 700
Completely disagree 2 2 2 800
Can not say 8 4 5 600
I follow important magazines on social media Completely agree 7 7 9 800
Partially agree 25 31 43 600
Partially disagree 25 24 33 800
Completely disagree 34 32 45 000
Can not say 9 6 8 400
I read important magazines from cover to cover Completely agree 18 21 29 500
Partially agree 34 38 53 500
Partially disagree 28 26 36 600
Completely disagree 16 12 16 900
Can not say 5 3 4 200
Ads in magazines make new things familiar Completely agree 10 10 14 100
Partially agree 50 53 74 600
Partially disagree 24 25 35 200
Completely disagree 8 7 9 800
Can not say 8 5 7 000
Completely agree 10 11 15 500
Partially agree 36 34 47 800
Partially disagree 24 26 36 600
Completely disagree 23 21 29 500
Can not say 8 8 11 300
I have purchased products based on the ad in magazine Completely agree 9 10 14 100
Partially agree 36 37 52 100
Partially disagree 26 28 39 400
Completely disagree 22 20 28 100
Can not say 6 5 7 000
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 15 21 100
Partially agree 49 49 68 900
Partially disagree 20 20 28 100
Completely disagree 13 13 18 300
Can not say 5 4 5 600
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 8 11 300
Partially agree 29 31 43 600
Partially disagree 29 30 42 200
Completely disagree 27 26 36 600
Can not say 6 4 5 600
Completely agree 2 1 1 400
Partially agree 19 15 21 100
Partially disagree 33 34 47 800
Completely disagree 38 44 61 900
Can not say 9 7 9 800
Completely agree 16 19 26 700
Partially agree 40 45 63 300
Partially disagree 23 22 31 000
Completely disagree 12 10 14 100
Can not say 8 5 7 000
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 16 22 500
Newspapers 13 18 25 300
Magazine websites 7 7 9 800
Newspaper websites 8 8 11 300
Blogs 3 2 2 800
Social media 14 14 19 700
Other websites 42 44 61 900
Television 10 12 16 900
Radio 2 2 2 800
Direct mail 10 14 19 700
None of these 40 33 46 400
Information sources, consumer electronics and information technology Print magazines 15 18 25 300
Newspapers 18 20 28 100
Magazine websites 10 10 14 100
Newspaper websites 11 10 14 100
Blogs 6 3 4 200
Social media 26 22 31 000
Other websites 49 48 67 500
Television 17 20 28 100
Radio 3 3 4 200
Direct mail 36 42 59 100
None of these 17 14 19 700
Information sources, beauty care and cosmetics Print magazines 18 20 28 100
Newspapers 8 11 15 500
Magazine websites 10 10 14 100
Newspaper websites 6 6 8 400
Blogs 8 5 7 000
Social media 28 20 28 100
Other websites 16 15 21 100
Television 14 16 22 500
Radio 2 2 2 800
Direct mail 17 24 33 800
None of these 45 45 63 300
Information sources, travel Print magazines 16 21 29 500
Newspapers 15 20 28 100
Magazine websites 10 10 14 100
Newspaper websites 10 7 9 800
Blogs 11 8 11 300
Social media 34 28 39 400
Other websites 47 50 70 400
Television 16 17 23 900
Radio 3 3 4 200
Direct mail 9 14 19 700
None of these 27 23 32 400
Information sources, style and fashion Print magazines 23 27 38 000
Newspapers 13 15 21 100
Magazine websites 13 14 19 700
Newspaper websites 8 7 9 800
Blogs 9 6 8 400
Social media 34 27 38 000
Other websites 33 34 47 800
Television 18 18 25 300
Radio 2 3 4 200
Direct mail 25 32 45 000
None of these 29 27 38 000
Information sources, building and renovating Print magazines 19 26 36 600
Newspapers 15 20 28 100
Magazine websites 9 9 12 700
Newspaper websites 8 10 14 100
Blogs 6 5 7 000
Social media 23 21 29 500
Other websites 32 35 49 200
Television 18 21 29 500
Radio 2 2 2 800
Direct mail 27 36 50 700
None of these 33 24 33 800
Information sources, food, cooking and baking Print magazines 36 39 54 900
Newspapers 26 31 43 600
Magazine websites 22 21 29 500
Newspaper websites 20 18 25 300
Blogs 14 10 14 100
Social media 42 34 47 800
Other websites 33 29 40 800
Television 28 31 43 600
Radio 6 9 12 700
Direct mail 27 33 46 400
None of these 12 12 16 900
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 11 15 500
Newspapers 11 15 21 100
Magazine websites 3 5 7 000
Newspaper websites 6 6 8 400
Blogs 1 1 1 400
Social media 10 11 15 500
Other websites 25 26 36 600
Television 12 14 19 700
Radio 2 2 2 800
Direct mail 17 20 28 100
None of these 52 46 64 700
Information sources, decorating and furniture purchases Print magazines 23 26 36 600
Newspapers 16 18 25 300
Magazine websites 11 11 15 500
Newspaper websites 8 8 11 300
Blogs 8 5 7 000
Social media 28 24 33 800
Other websites 30 30 42 200
Television 18 22 31 000
Radio 2 2 2 800
Direct mail 30 39 54 900
None of these 26 23 32 400
Information sources, saving and investing Print magazines 9 13 18 300
Newspapers 11 12 16 900
Magazine websites 7 7 9 800
Newspaper websites 10 8 11 300
Blogs 7 4 5 600
Social media 18 13 18 300
Other websites 30 28 39 400
Television 7 10 14 100
Radio 3 4 5 600
Direct mail 4 6 8 400
None of these 48 47 66 100
Information sources, health and wellbeing products / services Print magazines 14 17 23 900
Newspapers 14 18 25 300
Magazine websites 8 9 12 700
Newspaper websites 8 10 14 100
Blogs 5 4 5 600
Social media 23 17 23 900
Other websites 38 36 50 700
Television 12 15 21 100
Radio 3 3 4 200
Direct mail 16 22 31 000
None of these 37 36 50 700
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 18 25 300
Newspapers 18 22 31 000
Magazine websites 7 8 11 300
Newspaper websites 9 12 16 900
Blogs 5 3 4 200
Social media 24 18 25 300
Other websites 41 40 56 300
Television 14 16 22 500
Radio 2 3 4 200
Direct mail 30 40 56 300
None of these 29 25 35 200
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 38 53 500
Well-being and health 52 50 70 400
Charity work 14 15 21 100
Self development 32 26 36 600
Celebrities 15 8 11 300
Fishing 16 17 23 900
Beauty care and cosmetics 17 10 14 100
Literature 27 19 26 700
Domestic and foreign news 54 46 64 700
Domestic travel 32 57 80 200
Culture 33 20 28 100
Crafts 26 28 39 400
Nature and going outdoor 53 60 84 400
Hunting 10 10 14 100
Style and fashion 22 14 19 700
Music and concerts 37 25 35 200
Going on summer cottage 30 33 46 400
Local affairs 56 58 81 600
Computer/console/mobile playing 17 6 8 400
Politics 41 35 49 200
Gardening and plants 33 37 52 100
Building and renovating 37 48 67 500
Food and drink 40 31 43 600
Cooking, baking, recipes 39 42 59 100
Investment 22 17 23 900
Decorating 30 25 35 200
Economic and finances 35 35 49 200
Science 34 26 36 600
Travelling abroad 35 40 56 300
Sports, exercising 46 46 64 700
Sailing, boating 10 12 16 900
Consumer electronics and information technology 23 19 26 700
Environmental matters 32 26 36 600
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 2 800
Buying an apartment 10 6 8 400
Home renovation 29 32 45 000
Buying a car 25 25 35 200
Buying a boat 3 4 5 600
None of these 50 51 71 800
Purchases in the last 12 months Furniture and furnishings 42 39 54 900
Repair and construction products 40 50 70 400
Domestic appliances 38 42 59 100
Electronics or IT products 49 46 64 700
Cars 18 19 26 700
Clothing and footwear 82 78 109 700
Eyeglasses, contact lenses or sunglasses 35 38 53 500
Sports clothing, footwear or equipment 60 55 77 400
Saving or investing products or services 26 26 36 600
Cosmetics and beauty products 47 42 59 100
Mobile phones 30 29 40 800
Travels 46 44 61 900
Products and services for health and well-being 60 55 77 400
None of the above 2 1 1 400
Intentions to purchase within 12 months Furniture and furnishings 29 25 35 200
Repair and construction products 34 39 54 900
Domestic appliances 19 16 22 500
Electronics or IT products 28 21 29 500
Cars 14 12 16 900
Clothing and footwear 64 58 81 600
Eyeglasses, contact lenses or sunglasses 28 28 39 400
Sports clothing, footwear or equipment 43 40 56 300
Saving or investing products or services 21 20 28 100
Cosmetics and beauty products 38 31 43 600
Mobile phones 16 16 22 500
Travels 44 42 59 100
Products and services for health and well-being 48 44 61 900
None of the above 7 7 9 800
Will consider switching over the next 12 months Bank 7 7 9 800
Insurance company 10 9 12 700
electric company 20 19 26 700
Internet Connection 9 9 12 700
Phone-subscription 13 12 16 900
None of the above 46 44 61 900
Can not say 19 22 31 000
Uses of extra money Magazines, books, movies 17 13 18 300
Eating, drinking, partying in a restaurant 34 27 38 000
Exercise hobbies and equipment 27 25 35 200
Cultural events (e.g. concerts, theater, festivals) 35 34 47 800
Renovation, decoration 24 30 42 200
Health services and one's own well-being 22 22 31 000
Travelling 42 46 64 700
Entertainment electronics and information technology equipment, mobile phones 15 11 15 500
Clothes, shoes and bags 23 18 25 300
Home services (cleaning and other housekeeping services) 6 6 8 400
Car, boat, motorcycle 12 16 22 500
Cosmetics and beauty care 11 8 11 300
Saving, investing 46 49 68 900
Other 8 7 9 800
There is no extra money after mandatory expenses 7 6 8 400
Can not say 3 3 4 200
Source: NRS 2024

Online & social media

Magazine in Social Media
Some channels and Followers August 2024

Contact info

Media sales

Ilmoituspäällikkö

  • Sari Reimi
  • 050 566 2320
  • sari.reimi@caravan-lehti.fi
Media

Publisher

  • Suomen Caravan Media Oy / Caravan

Publisher

  • Suomen Caravan Media Oy / Caravan

Päätoimittaja

  • Pauli Salokangas
 

Address

  • Viipurintie 58
  • 13210 Hämeenlinna

Postal address

  • Viipurintie 58
  • 13210 Hämeenlinna

Phone

  • +358 3 615 3140

Email

  • pauli.salokangas@caravan-lehti.fi