Auto Bild Suomi
Kansikuva Auto Bild Suomi 2024

Auto Bild Suomi

Auto Bild Suomi shows the big turning point in car industry when electric cars rapidly increase their share in new ar market. Comprehensive tests and comparison for new cars is valued content for our readers – not to forget test runs for used cars. We are the only one in Finland to publish thorough 100 000 km durability tests. The magazine also offers practical tips for conserving and taking care of your car. We test Finland’s most popular car makes under innish conditions in all seasons. These test runs are carried out by our own top professionals in editorial. Worldwide expertise and international success concept are behind this magazine.

Issues per year

16 issues per year

Magazine website

http://autobild.fi/

Magazine in Social Media
Fokus Media Finland Oy Consumer magazines Cars and transport
Car Car driver Well-to-do Endurance test NRS Men Motor vehicles Buyers guide

Timetables

Issue Issue Booking Date Material Date Themes and info
1 10.1.2024 15.12.2023 New cars 2024. New models of the year and latest trends.
2 31.1.2024 12.1.2024 SUV and four-by-four, a look into most popular SUV’s.
3 21.2.2024 2.2.2024 Used cars. Is it worth bringing one from abroad? A buyer’s guide to used cars. 100 000 km durability test.
4 20.3.2024 1.3.2024 Spring maintenance. Find the right materials and methods.
5 10.4.2024 22.3.2024 The big summer tyre comparison.
6 2.5.2024 12.4.2024 Road trips and motor home novelties.
7 22.5.2024 2.5.2024 Electrification of cars and electric car novelties. Charging.
8 12.6.2024 24.5.2024 Safely amongst the holiday traffic. What’s new in summer driving?
9 3.7.2024 13.6.2024 Cabriolets. 100 000 km durability test.
10 7.8.2024 19.7.2024 The big SUV. Power trains in comparison.
11 28.8.2024 9.8.2024 Transportation. Test driving delivery vans.
12 18.9.2024 30.8.2024 Palvelu 1 buying survey. How is the service of the car business doing?
13 9.10.2024 20.9.2024 Comparing different forms of car ownerships. 100 000 km durability test.
14 30.10.2024 11.10.2024 Biggest revelations of the driving year 2025.
15 20.11.2024 1.11.2024 Winter driving and tyres.
16 11.12.2024 21.11.2024 Best gadgets for winter driving. 100 000 km durability test.
Issue Issue Booking Date Material Date Themes and info
1 2.1.2025 5.12.2024 New cars 2025. New models of the year and latest trends.
2 29.1.2025 9.1.2025 SUV and four-by-four, a look into most popular SUV’s.
3 19.2.2025 30.1.2025 Used cars. Is it worth bringing one from abroad? A buyer’s guide to used cars. 100 000 km durability test.
4 19.3.2025 27.2.2025 Spring maintenance. Find the right materials and methods.
5 9.4.2025 20.3.2025 The big summer tyre comparison.
6 30.4.2025 8.4.2025 Road trips and motor home novelties.
7 21.5.2025 30.4.2025 Electrification of cars and electric car novelties. Charging.
8 11.6.2025 22.5.2025 Safely amongst the holiday traffic. What’s new in summer driving?
9 2.7.2025 10.6.2025 Cabriolets. 100 000 km durability test.
10 6.8.2025 17.7.2025 The big SUV. Power trains in comparison.
11 27.8.2025 7.8.2025 More space for belongings in car.
12 17.9.2025 28.8.2025 Palvelu 1 buying survey. How is the service of the car business doing?
13 8.10.2025 18.9.2025 Comparing different forms of car ownerships. 100 000 km durability test.
14 29.10.2025 9.10.2025 Biggest revelations of the driving year 2026.
15 19.11.2025 30.10.2025 Winter driving and tyres.
16 10.12.2025 20.11.2025 Best gadgets for winter driving. 100 000 km durability test.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 434 x 280 mm *) 5 500 €
2/1 landscape First spread 434 x 280 mm *) 5 900 €
1/1 portrait Not specified 217 x 280 mm *) 3 450 €
1/1 portrait 2. Cover 217 x 280 mm *) 3 800 €
1/1 portrait 3. Cover 217 x 280 mm *) 3 800 €
1/1 takasivu portrait Back cover 217 x 245 mm *) 3 950 €
1/2 portrait Not specified 106 x 280 mm *) 2 100 €
1/2 landscape Not specified 217 x 138 mm *) 2 100 €
1/4 pysty portrait Not specified 55 x 280 mm *) 1 600 €
1/4 vaaka landscape Not specified 217 x 68 mm *) 1 600 €
1/4 nurkka square Not specified 106 x 138 mm *) 1 600 €
*) size without marginal Prices valid until 31.12.2024
Size

217 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

Poligrafijas grupa Mukusala

Delivery of ad material and instructions

aineistot.autobild(at)fokusmedia.fi

ICC profile

Technical information

Ilmoitusaineistot: aineistot.autobild(at)fokusmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 434 x 280 mm *) 5 500 €
2/1 landscape First spread 434 x 280 mm *) 5 900 €
1/1 portrait Not specified 217 x 280 mm *) 3 450 €
1/1 portrait 2. Cover 217 x 280 mm *) 3 800 €
1/1 portrait 3. Cover 217 x 280 mm *) 3 800 €
1/1 takasivu portrait Back cover 217 x 245 mm *) 3 950 €
1/2 portrait Not specified 106 x 280 mm *) 2 100 €
1/2 landscape Not specified 217 x 138 mm *) 2 100 €
1/4 pysty portrait Not specified 55 x 280 mm *) 1 600 €
1/4 vaaka landscape Not specified 217 x 68 mm *) 1 600 €
1/4 nurkka square Not specified 106 x 138 mm *) 1 600 €
*) size without marginal Prices valid until 31.12.2025
Size

217 x 280 mm

Printing method

Offset

Binding

Stiftaus

Printer

Poligrafijas grupa Mukusala

Delivery of ad material and instructions

aineistot.autobild(at)fokusmedia.fi

ICC profile

Technical information

Ilmoitusaineistot: aineistot.autobild(at)fokusmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x400 px 31 € / CPM (Cost per thousand)
Desktop 300x300 px 8 € / CPM (Cost per thousand)
Desktop 468x400-600 px 10 € / CPM (Cost per thousand)
Desktop 140-160x600 px 7 € / CPM (Cost per thousand)
Desktop 980x120 px 11 € / CPM (Cost per thousand)
Mobile 300x150-300 px 23 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x400 px 31 € / CPM (Cost per thousand)
Desktop 300x300 px 8 € / CPM (Cost per thousand)
Desktop 468x400-600 px 10 € / CPM (Cost per thousand)
Desktop 140-160x600 px 7 € / CPM (Cost per thousand)
Desktop 980x120 px 11 € / CPM (Cost per thousand)
Mobile 300x150-300 px 23 € / CPM (Cost per thousand)
Prices valid until 31.12.2025

Readers

Readers
54 300
Total reach
110 500
How many times read
1,9
Minutes of reading
70 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 11 6 000
Men 49 89 48 300
Native language Finnish 95 93 50 500
Swedish 5 7 3 800
Age 15-24 y 13 5 2 700
25-34 y 14 11 6 000
35-44 y 14 9 4 900
45-54 y 14 16 8 700
55-64 y 16 16 8 700
65+ y 30 43 23 300
Gender + age Female 15-29 years 10 1 500
Female 30-49 years 14 3 1 600
Female 50+ years 28 8 4 300
Male 15-29 years 10 10 5 400
Male 30-49 years 15 19 10 300
Male 50+ years 24 60 32 600
Household position Lives at home with parents 7 3 1 600
Lives alone 29 23 12 500
Lives with spouse 36 47 25 500
Lives with spouse and children 24 22 11 900
Single parent 3 3 1 600
Other 3 2 1 100
Grandchildren under 18 years of age Yes 20 22 11 900
No 39 53 28 800
No answer (under 45 year olds) 41 25 13 600
Education Elementary school 5 7 3 800
Secondary school 6 8 4 300
Vocational 28 34 18 500
High school 14 7 3 800
University of Applied Sciences 20 18 9 800
University 26 25 13 600
Something else 2 2 1 100
Decision-maker in grocery purchases Yes 93 94 51 000
No 7 6 3 300
Can not say 1 1 500
Use of glasses or contact lenses Yes 68 70 38 000
No 32 30 16 300
Size of the household 1 pers 29 22 11 900
2 pers 38 50 27 200
3 pers 14 16 8 700
4 pers 12 8 4 300
5+ pers 7 4 2 200
Household income (gross) Below 20 000 € /y 11 7 3 800
20 000 - 35 000 € /y 18 16 8 700
35 001 - 50 000 € /y 19 23 12 500
50 001 - 85 000 € /y 21 25 13 600
85 001 - 100 000 € /y 8 8 4 300
Over 100 000 € /y 10 15 8 100
Dont want to tell 5 4 2 200
Cant say / No answer 8 2 1 100
Family with kids Yes 32 24 13 000
No 68 76 41 300
13 12 6 500
13 8 4 300
5 2 1 100
1 1 500
1 0 0
68 75 40 700
0 1 500
Pets in household Cat 17 13 7 100
Dog 26 23 12 500
Some other pet 5 3 1 600
No pets 60 67 36 400
Health services used in the household Public health services 85 83 45 100
Employer - funded health care services 50 46 25 000
Private, self-funded healthcare services 38 40 21 700
Private health insurance services 24 21 11 400
No health care 1 1 500
Can not say 1 0 0
Housing Apartment 32 28 15 200
Row house or semi-detached house 15 13 7 100
Detached house 47 52 28 200
Farm 5 7 3 800
Something else 1 1 500
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 84 45 600
Rented residence 19 13 7 100
Right of residence apartment 2 3 1 600
Something else 1 1 500
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 45 24 400
No 58 55 29 900
Can not say 1 0 0
Number of cars in household One car 46 48 26 100
Two cars 31 35 19 000
Three or more cars 10 12 6 500
No car 14 5 2 700
Type of car, if buying now New 21 31 16 800
Used 68 68 36 900
Company car 4 5 2 700
Leasing (personal) 8 9 4 900
Shared car 3 1 500
Doesn't use a car 9 3 1 600
Can not say 5 5 2 700
Advertising ban at the door / mailbox Yes 26 22 11 900
No 74 78 42 400
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 16 8 700
No 76 79 42 900
Can not say 5 5 2 700
Type of municipality (7 class) Greater Helsinki 19 14 7 600
Turku or Tampere 8 3 1 600
Oulu 4 7 3 800
70 000 - 150 000 inhabitants town 13 13 7 100
Urban municipality 27 36 19 500
Conurbation 15 13 7 100
Countryside 13 14 7 600
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 26 14 100
5-6 days a week 4 8 4 300
1-4 days a week 25 31 16 800
Monthly 24 24 13 000
Rarely 24 10 5 400
Never 8 1 500
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 33 17 900
5-6 days a week 6 6 3 300
1-4 days a week 19 20 10 900
Monthly 15 15 8 100
Rarely 23 16 8 700
Never 14 10 5 400
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 28 41 22 300
5-6 days a week 4 7 3 800
1-4 days a week 23 27 14 700
Monthly 14 9 4 900
Rarely 23 14 7 600
Never 8 2 1 100
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 63 34 200
5-6 days a week 10 13 7 100
1-4 days a week 16 10 5 400
Monthly 6 3 1 600
Rarely 9 8 4 300
Never 6 3 1 600
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 3 300
5-6 days a week 4 6 3 300
1-4 days a week 42 54 29 300
Monthly 18 17 9 200
Rarely 22 13 7 100
Never 9 3 1 600
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 15 8 100
5-6 days a week 10 10 5 400
1-4 days a week 30 32 17 400
Monthly 23 22 11 900
Rarely 14 13 7 100
Never 6 6 3 300
Can not say 1 1 500
The frequency of watching: Pay TV and streaming services Daily 15 15 8 100
5-6 days a week 10 10 5 400
1-4 days a week 22 21 11 400
Monthly 10 8 4 300
Rarely 12 14 7 600
Never 30 33 17 900
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 58 31 500
5-6 days a week 10 7 3 800
1-4 days a week 20 18 9 800
Monthly 12 9 4 900
Rarely 11 7 3 800
Never 3 2 1 100
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 43 23 300
5-6 days a week 12 11 6 000
1-4 days a week 23 24 13 000
Monthly 12 9 4 900
Rarely 13 8 4 300
Never 6 6 3 300
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 26 14 100
5-6 days a week 7 12 6 500
1-4 days a week 16 23 12 500
Monthly 13 14 7 600
Rarely 26 18 9 800
Never 16 8 4 300
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 22 11 900
5-6 days a week 9 13 7 100
1-4 days a week 22 22 11 900
Monthly 14 10 5 400
Rarely 22 19 10 300
Never 16 14 7 600
Can not say 1 0 0
The frequency of listening: Podcasts Daily 5 3 1 600
5-6 days a week 3 4 2 200
1-4 days a week 10 9 4 900
Monthly 14 12 6 500
Rarely 29 28 15 200
Never 38 42 22 800
Can not say 2 2 1 100
User frequency and following: Social media Daily 59 50 27 200
5-6 days a week 7 7 3 800
1-4 days a week 7 8 4 300
Monthly 3 5 2 700
Rarely 6 9 4 900
Never 17 21 11 400
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 9 4 900
5-6 days a week 6 3 1 600
1-4 days a week 12 10 5 400
Monthly 8 9 4 900
Rarely 21 25 13 600
Never 40 43 23 300
Can not say 1 1 500
User frequency: Instant messaging Daily 69 59 32 000
5-6 days a week 10 9 4 900
1-4 days a week 9 14 7 600
Monthly 3 3 1 600
Rarely 3 4 2 200
Never 6 10 5 400
Can not say 0 0 0
Daily 16 17 9 200
5-6 days a week 6 4 2 200
1-4 days a week 14 10 5 400
Monthly 22 28 15 200
Rarely 35 35 19 000
Never 7 5 2 700
Can not say 0 1 500
Daily 3 0 0
5-6 days a week 2 1 500
1-4 days a week 4 4 2 200
Monthly 7 5 2 700
Rarely 30 32 17 400
Never 53 56 30 400
Can not say 1 2 1 100
Daily 6 3 1 600
5-6 days a week 3 1 500
1-4 days a week 5 4 2 200
Monthly 8 8 4 300
Rarely 23 26 14 100
Never 55 57 31 000
Can not say 1 1 500
Daily 19 22 11 900
5-6 days a week 9 10 5 400
1-4 days a week 23 26 14 100
Monthly 22 18 9 800
Rarely 18 12 6 500
Never 10 12 6 500
Can not say 0 0 0
Daily 4 5 2 700
5-6 days a week 2 2 1 100
1-4 days a week 7 7 3 800
Monthly 7 9 4 900
Rarely 12 12 6 500
Never 61 58 31 500
Cant say / No answer 7 8 4 300
Daily 41 37 20 100
5-6 days a week 8 7 3 800
1-4 days a week 10 11 6 000
Monthly 6 7 3 800
Rarely 8 7 3 800
Never 22 25 13 600
Cant say / No answer 4 6 3 300
Daily 31 20 10 900
5-6 days a week 6 5 2 700
1-4 days a week 9 9 4 900
Monthly 5 8 4 300
Rarely 10 14 7 600
Never 34 39 21 200
Cant say / No answer 5 6 3 300
Daily 14 7 3 800
5-6 days a week 2 2 1 100
1-4 days a week 3 1 500
Monthly 2 2 1 100
Rarely 5 6 3 300
Never 69 77 41 800
Cant say / No answer 5 6 3 300
Daily 6 8 4 300
5-6 days a week 2 2 1 100
1-4 days a week 5 5 2 700
Monthly 5 6 3 300
Rarely 12 11 6 000
Never 65 61 33 100
Cant say / No answer 5 6 3 300
Daily 10 5 2 700
5-6 days a week 3 2 1 100
1-4 days a week 4 3 1 600
Monthly 3 4 2 200
Rarely 9 7 3 800
Never 68 73 39 600
Cant say / No answer 5 6 3 300
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 9 4 900
Partially agree 44 45 24 400
Partially disagree 31 34 18 500
Completely disagree 10 11 6 000
Can not say 2 1 500
I prefer domestic products Completely agree 32 28 15 200
Partially agree 55 61 33 100
Partially disagree 10 9 4 900
Completely disagree 1 1 500
Can not say 1 0 0
I consciously make responsible choices in my consumption Completely agree 19 16 8 700
Partially agree 55 52 28 200
Partially disagree 19 22 11 900
Completely disagree 4 7 3 800
Can not say 3 2 1 100
When shopping, quality is more important to me than price Completely agree 22 22 11 900
Partially agree 57 61 33 100
Partially disagree 17 15 8 100
Completely disagree 2 1 500
Can not say 2 1 500
I usually choose the cheapest option Completely agree 12 9 4 900
Partially agree 47 49 26 600
Partially disagree 34 36 19 500
Completely disagree 6 7 3 800
Can not say 1 1 500
I often take advantage of discount and campaign prices in my purchases Completely agree 37 33 17 900
Partially agree 51 55 29 900
Partially disagree 9 10 5 400
Completely disagree 2 2 1 100
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 6 3 300
Partially agree 25 27 14 700
Partially disagree 38 43 23 300
Completely disagree 24 20 10 900
Can not say 7 5 2 700
In my opinion, money is for consumption and not for saving Completely agree 5 5 2 700
Partially agree 35 33 17 900
Partially disagree 46 50 27 200
Completely disagree 11 11 6 000
Can not say 3 2 1 100
I prefer local shops and services Completely agree 27 29 15 700
Partially agree 57 57 31 000
Partially disagree 12 13 7 100
Completely disagree 2 1 500
Can not say 2 1 500
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 1 600
Partially agree 28 25 13 600
Partially disagree 31 38 20 600
Completely disagree 32 30 16 300
Can not say 5 4 2 200
When I want a certain brand of product, the price doesn't matter Completely agree 9 7 3 800
Partially agree 32 34 18 500
Partially disagree 37 41 22 300
Completely disagree 22 18 9 800
Can not say 2 1 500
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 12 6 500
Partially agree 50 54 29 300
Partially disagree 24 25 13 600
Completely disagree 6 8 4 300
Can not say 3 1 500
Ecology is an important purchase reason for me Completely agree 16 10 5 400
Partially agree 51 52 28 200
Partially disagree 24 29 15 700
Completely disagree 7 8 4 300
Can not say 3 1 500
I prefer well-known brands Completely agree 12 11 6 000
Partially agree 57 64 34 800
Partially disagree 23 20 10 900
Completely disagree 5 3 1 600
Can not say 3 1 500
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 17 9 200
Quite positively 63 66 35 800
Quite negatively 15 13 7 100
Very negative 4 2 1 100
Can not say 5 2 1 100
Magazines Very positive 14 16 8 700
Quite positively 61 63 34 200
Quite negatively 16 16 8 700
Very negative 4 3 1 600
Can not say 6 3 1 600
Free and local newspapers Very positive 24 29 15 700
Quite positively 57 59 32 000
Quite negatively 10 8 4 300
Very negative 3 2 1 100
Can not say 5 2 1 100
Newspaper/Magazine websites or applications Very positive 7 7 3 800
Quite positively 47 46 25 000
Quite negatively 28 32 17 400
Very negative 9 9 4 900
Can not say 8 7 3 800
Social media (Facebook, Instagram etc.) Very positive 6 5 2 700
Quite positively 34 32 17 400
Quite negatively 32 37 20 100
Very negative 16 14 7 600
Can not say 13 13 7 100
Blogs Very positive 4 2 1 100
Quite positively 27 24 13 000
Quite negatively 28 28 15 200
Very negative 15 18 9 800
Can not say 27 29 15 700
Newsletters to email Very positive 2 2 1 100
Quite positively 18 16 8 700
Quite negatively 34 35 19 000
Very negative 43 46 25 000
Can not say 3 1 500
Other websites Very positive 4 4 2 200
Quite positively 39 39 21 200
Quite negatively 33 37 20 100
Very negative 13 11 6 000
Can not say 11 9 4 900
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 4 900
Quite positively 48 44 23 900
Quite negatively 28 32 17 400
Very negative 13 12 6 500
Can not say 4 2 1 100
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 5 2 700
Quite positively 36 35 19 000
Quite negatively 33 37 20 100
Very negative 19 22 11 900
Can not say 6 2 1 100
Home delivered advertisements and catalogues Very positive 20 21 11 400
Quite positively 47 51 27 700
Quite negatively 16 16 8 700
Very negative 13 11 6 000
Can not say 4 1 500
Out-of-home advertising Very positive 12 13 7 100
Quite positively 53 55 29 900
Quite negatively 20 23 12 500
Very negative 7 7 3 800
Can not say 7 2 1 100
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 18 9 800
Partially agree 61 64 34 800
Partially disagree 11 11 6 000
Completely disagree 4 3 1 600
Can not say 7 5 2 700
Completely agree 17 14 7 600
Partially agree 58 57 31 000
Partially disagree 14 20 10 900
Completely disagree 5 5 2 700
Can not say 7 4 2 200
A professional magazine keeps me up to date on professional matters Completely agree 22 27 14 700
Partially agree 48 53 28 800
Partially disagree 12 10 5 400
Completely disagree 5 2 1 100
Can not say 13 9 4 900
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 39 21 200
Partially agree 50 49 26 600
Partially disagree 7 6 3 300
Completely disagree 3 1 500
Can not say 9 5 2 700
Finnish magazines offer reliable comparisons and tests Completely agree 16 19 10 300
Partially agree 52 58 31 500
Partially disagree 14 14 7 600
Completely disagree 3 2 1 100
Can not say 15 8 4 300
Finnish magazines offer reliable product recommendations Completely agree 10 13 7 100
Partially agree 54 56 30 400
Partially disagree 18 22 11 900
Completely disagree 3 2 1 100
Can not say 15 7 3 800
Finnish magazines are of high quality Completely agree 22 25 13 600
Partially agree 59 60 32 600
Partially disagree 9 11 6 000
Completely disagree 2 1 500
Can not say 8 4 2 200
I follow important magazines on social media Completely agree 7 8 4 300
Partially agree 25 23 12 500
Partially disagree 25 28 15 200
Completely disagree 34 33 17 900
Can not say 9 8 4 300
I read important magazines from cover to cover Completely agree 18 21 11 400
Partially agree 34 41 22 300
Partially disagree 28 26 14 100
Completely disagree 16 9 4 900
Can not say 5 3 1 600
Ads in magazines make new things familiar Completely agree 10 10 5 400
Partially agree 50 55 29 900
Partially disagree 24 24 13 000
Completely disagree 8 8 4 300
Can not say 8 4 2 200
Completely agree 10 10 5 400
Partially agree 36 38 20 600
Partially disagree 24 25 13 600
Completely disagree 23 21 11 400
Can not say 8 6 3 300
I have purchased products based on the ad in magazine Completely agree 9 7 3 800
Partially agree 36 33 17 900
Partially disagree 26 31 16 800
Completely disagree 22 23 12 500
Can not say 6 7 3 800
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 9 4 900
Partially agree 49 46 25 000
Partially disagree 20 26 14 100
Completely disagree 13 15 8 100
Can not say 5 4 2 200
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 4 2 200
Partially agree 29 29 15 700
Partially disagree 29 30 16 300
Completely disagree 27 32 17 400
Can not say 6 4 2 200
Completely agree 2 0 0
Partially agree 19 15 8 100
Partially disagree 33 28 15 200
Completely disagree 38 48 26 100
Can not say 9 8 4 300
Completely agree 16 15 8 100
Partially agree 40 43 23 300
Partially disagree 23 25 13 600
Completely disagree 12 13 7 100
Can not say 8 5 2 700
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 18 9 800
Newspapers 13 20 10 900
Magazine websites 7 11 6 000
Newspaper websites 8 13 7 100
Blogs 3 3 1 600
Social media 14 13 7 100
Other websites 42 58 31 500
Television 10 15 8 100
Radio 2 1 500
Direct mail 10 13 7 100
None of these 40 24 13 000
Information sources, consumer electronics and information technology Print magazines 15 20 10 900
Newspapers 18 25 13 600
Magazine websites 10 13 7 100
Newspaper websites 11 12 6 500
Blogs 6 5 2 700
Social media 26 23 12 500
Other websites 49 57 31 000
Television 17 19 10 300
Radio 3 3 1 600
Direct mail 36 42 22 800
None of these 17 10 5 400
Information sources, beauty care and cosmetics Print magazines 18 11 6 000
Newspapers 8 11 6 000
Magazine websites 10 6 3 300
Newspaper websites 6 6 3 300
Blogs 8 4 2 200
Social media 28 13 7 100
Other websites 16 16 8 700
Television 14 14 7 600
Radio 2 3 1 600
Direct mail 17 15 8 100
None of these 45 54 29 300
Information sources, travel Print magazines 16 20 10 900
Newspapers 15 18 9 800
Magazine websites 10 11 6 000
Newspaper websites 10 11 6 000
Blogs 11 11 6 000
Social media 34 26 14 100
Other websites 47 55 29 900
Television 16 19 10 300
Radio 3 5 2 700
Direct mail 9 12 6 500
None of these 27 22 11 900
Information sources, style and fashion Print magazines 23 19 10 300
Newspapers 13 18 9 800
Magazine websites 13 9 4 900
Newspaper websites 8 13 7 100
Blogs 9 3 1 600
Social media 34 18 9 800
Other websites 33 32 17 400
Television 18 17 9 200
Radio 2 2 1 100
Direct mail 25 30 16 300
None of these 29 34 18 500
Information sources, building and renovating Print magazines 19 23 12 500
Newspapers 15 18 9 800
Magazine websites 9 11 6 000
Newspaper websites 8 13 7 100
Blogs 6 5 2 700
Social media 23 18 9 800
Other websites 32 43 23 300
Television 18 24 13 000
Radio 2 3 1 600
Direct mail 27 34 18 500
None of these 33 24 13 000
Information sources, food, cooking and baking Print magazines 36 35 19 000
Newspapers 26 34 18 500
Magazine websites 22 21 11 400
Newspaper websites 20 23 12 500
Blogs 14 9 4 900
Social media 42 29 15 700
Other websites 33 38 20 600
Television 28 34 18 500
Radio 6 11 6 000
Direct mail 27 32 17 400
None of these 12 10 5 400
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 8 4 300
Newspapers 11 17 9 200
Magazine websites 3 6 3 300
Newspaper websites 6 8 4 300
Blogs 1 1 500
Social media 10 8 4 300
Other websites 25 32 17 400
Television 12 14 7 600
Radio 2 2 1 100
Direct mail 17 19 10 300
None of these 52 45 24 400
Information sources, decorating and furniture purchases Print magazines 23 22 11 900
Newspapers 16 24 13 000
Magazine websites 11 9 4 900
Newspaper websites 8 12 6 500
Blogs 8 5 2 700
Social media 28 19 10 300
Other websites 30 33 17 900
Television 18 23 12 500
Radio 2 2 1 100
Direct mail 30 32 17 400
None of these 26 22 11 900
Information sources, saving and investing Print magazines 9 15 8 100
Newspapers 11 12 6 500
Magazine websites 7 12 6 500
Newspaper websites 10 9 4 900
Blogs 7 9 4 900
Social media 18 12 6 500
Other websites 30 34 18 500
Television 7 12 6 500
Radio 3 3 1 600
Direct mail 4 5 2 700
None of these 48 46 25 000
Information sources, health and wellbeing products / services Print magazines 14 14 7 600
Newspapers 14 20 10 900
Magazine websites 8 7 3 800
Newspaper websites 8 8 4 300
Blogs 5 5 2 700
Social media 23 18 9 800
Other websites 38 41 22 300
Television 12 13 7 100
Radio 3 3 1 600
Direct mail 16 18 9 800
None of these 37 34 18 500
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 15 8 100
Newspapers 18 23 12 500
Magazine websites 7 10 5 400
Newspaper websites 9 13 7 100
Blogs 5 2 1 100
Social media 24 16 8 700
Other websites 41 46 25 000
Television 14 17 9 200
Radio 2 2 1 100
Direct mail 30 35 19 000
None of these 29 27 14 700
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 74 40 200
Well-being and health 52 45 24 400
Charity work 14 12 6 500
Self development 32 27 14 700
Celebrities 15 13 7 100
Fishing 16 20 10 900
Beauty care and cosmetics 17 5 2 700
Literature 27 19 10 300
Domestic and foreign news 54 50 27 200
Domestic travel 32 36 19 500
Culture 33 16 8 700
Crafts 26 11 6 000
Nature and going outdoor 53 57 31 000
Hunting 10 20 10 900
Style and fashion 22 11 6 000
Music and concerts 37 31 16 800
Going on summer cottage 30 36 19 500
Local affairs 56 57 31 000
Computer/console/mobile playing 17 15 8 100
Politics 41 38 20 600
Gardening and plants 33 22 11 900
Building and renovating 37 45 24 400
Food and drink 40 33 17 900
Cooking, baking, recipes 39 25 13 600
Investment 22 28 15 200
Decorating 30 17 9 200
Economic and finances 35 48 26 100
Science 34 28 15 200
Travelling abroad 35 34 18 500
Sports, exercising 46 63 34 200
Sailing, boating 10 19 10 300
Consumer electronics and information technology 23 36 19 500
Environmental matters 32 20 10 900
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 3 1 600
Buying an apartment 10 6 3 300
Home renovation 29 31 16 800
Buying a car 25 32 17 400
Buying a boat 3 4 2 200
None of these 50 49 26 600
Purchases in the last 12 months Furniture and furnishings 42 42 22 800
Repair and construction products 40 53 28 800
Domestic appliances 38 40 21 700
Electronics or IT products 49 60 32 600
Cars 18 23 12 500
Clothing and footwear 82 81 44 000
Eyeglasses, contact lenses or sunglasses 35 32 17 400
Sports clothing, footwear or equipment 60 60 32 600
Saving or investing products or services 26 32 17 400
Cosmetics and beauty products 47 32 17 400
Mobile phones 30 30 16 300
Travels 46 49 26 600
Products and services for health and well-being 60 60 32 600
None of the above 2 1 500
Intentions to purchase within 12 months Furniture and furnishings 29 26 14 100
Repair and construction products 34 43 23 300
Domestic appliances 19 21 11 400
Electronics or IT products 28 35 19 000
Cars 14 20 10 900
Clothing and footwear 64 58 31 500
Eyeglasses, contact lenses or sunglasses 28 24 13 000
Sports clothing, footwear or equipment 43 47 25 500
Saving or investing products or services 21 26 14 100
Cosmetics and beauty products 38 19 10 300
Mobile phones 16 17 9 200
Travels 44 50 27 200
Products and services for health and well-being 48 44 23 900
None of the above 7 7 3 800
Will consider switching over the next 12 months Bank 7 8 4 300
Insurance company 10 14 7 600
electric company 20 30 16 300
Internet Connection 9 13 7 100
Phone-subscription 13 13 7 100
None of the above 46 40 21 700
Can not say 19 17 9 200
Uses of extra money Magazines, books, movies 17 13 7 100
Eating, drinking, partying in a restaurant 34 31 16 800
Exercise hobbies and equipment 27 28 15 200
Cultural events (e.g. concerts, theater, festivals) 35 26 14 100
Renovation, decoration 24 24 13 000
Health services and one's own well-being 22 23 12 500
Travelling 42 48 26 100
Entertainment electronics and information technology equipment, mobile phones 15 21 11 400
Clothes, shoes and bags 23 19 10 300
Home services (cleaning and other housekeeping services) 6 5 2 700
Car, boat, motorcycle 12 23 12 500
Cosmetics and beauty care 11 3 1 600
Saving, investing 46 50 27 200
Other 8 7 3 800
There is no extra money after mandatory expenses 7 6 3 300
Can not say 3 3 1 600
Source: NRS 2024

Online & social media

Magazine website

http://autobild.fi/

Magazine in Social Media
Some channels and Followers August 2024
Source: Aikakausmedia's social media tracking

Contact info

Media sales
Media

Publisher

  • Fokus Media Finland Oy

Publisher

  • Fokus Media Finland Oy

Päätoimittaja

  • Pekka Kaidesoja
 

Address

  • Hämeentie 135 A
  • 00560 Helsinki

Postal address

  • Hämeentie 135 A
  • 00560 Helsinki

Phone

Email