Askel
Kansikuva Askel 2024

Askel

Askel magazine is for you, who are interested in spirituality and the everyday faith. Askel is a positive magazine full of belief, hope, and love. It will tell you about the good mundane life with a sprinkle of holiness in the form of quiet and prayer. The magazine also values ecology and restraint. In Askel you will find interesting interviews, where both common folk and celebrities will walk you through the depths of their discoveries in life. The magazine is published 11 times a year.

Issues per year

11 issues per year

Copies

13 000

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 5.1.2024 11.12.2023 14.12.2023
2 2.2.2024 11.1.2024 16.1.2024
3 1.3.2024 8.2.2024 13.3.2024
4 5.4.2024 12.3.2024 15.3.2024
5 3.5.2024 10.4.2024 15.4.2024
6 7.6.2024 16.5.2024 21.5.2024
7 - 8 5.7.2024 13.6.2024 18.6.2024
9 6.9.2024 15.8.2024 20.8.2024
10 4.10.2024 12.9.2024 17.9.2024
11 1.11.2024 10.10.2024 15.10.2024
12 5.12.2024 13.11.2024 18.11.2024

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 420 x 280 mm 3 mm 3 700 €
1/1 portrait Not specified 210 x 280 mm 3 mm 1 900 €
1/1 portrait 2. Cover 210 x 280 mm 3 mm 2 200 €
1/1 portrait 3. Cover 210 x 280 mm 3 mm 2 200 €
takakansi portrait Back cover 210 x 250 mm 3 mm 2 200 €
1/2 portrait Not specified 103 x 280 mm 3 mm 950 €
1/2 landscape Not specified 210 x 140 mm 3 mm 950 €
1/4 portrait Not specified 85 x 140 mm *) 450 €
pmm square Not specified 3 mm 2 €
*) size without marginal Prices valid until 31.12.2024
Size

210 x 280 mm

Printing method

Syvapaino

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Painovalmis aineisto (Adobe Acrobat) PDF. Kirjasintiedostojen tulee sisältyä pdf-tiedostoihin ("fonts embedded") tai tekstit on konvertoitava vektorigrafiikaksi. Tarkista aina PDF-tiedoston oikeellisuus ennen aineiston lähettämistä. Aineiston sisältöön ei voida lehden päässä tehdä muutoksia. Valmistettevaan aineistoon on liitettävä kaikki ilmoituksessa olevat kuvat ja logot. Tämä muoto edellyttää aineiston tekijän sekä lehden ohjelmien ja fonttien yhteensopivuutta. Kirjaisimet: Adobe FontFolio Käytettävät ohjelmat: InDesign, Photo Shop Värit: Prosessivärit (CMYK) Kuvat ja grafiikka: Korkearesoluutioisina (300 dpi) CMYK-kuvina tallennettuna EPS-, TIFF- ja JPEG-formaattiin. Kuvan koko mahdollisimman lähellä oikeaa kokoa. Aineistojen toimitus: ilmoitusmyynti@kotimaa.fi Lisätietoja: ilmoitusmyynti@kotimaa.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2025
Size

210 x 280 mm

Printing method

Syvapaino

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Painovalmis aineisto (Adobe Acrobat) PDF. Kirjasintiedostojen tulee sisältyä pdf-tiedostoihin ("fonts embedded") tai tekstit on konvertoitava vektorigrafiikaksi. Tarkista aina PDF-tiedoston oikeellisuus ennen aineiston lähettämistä. Aineiston sisältöön ei voida lehden päässä tehdä muutoksia. Valmistettevaan aineistoon on liitettävä kaikki ilmoituksessa olevat kuvat ja logot. Tämä muoto edellyttää aineiston tekijän sekä lehden ohjelmien ja fonttien yhteensopivuutta. Kirjaisimet: Adobe FontFolio Käytettävät ohjelmat: InDesign, Photo Shop Värit: Prosessivärit (CMYK) Kuvat ja grafiikka: Korkearesoluutioisina (300 dpi) CMYK-kuvina tallennettuna EPS-, TIFF- ja JPEG-formaattiin. Kuvan koko mahdollisimman lähellä oikeaa kokoa. Aineistojen toimitus: ilmoitusmyynti@kotimaa.fi Lisätietoja: ilmoitusmyynti@kotimaa.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025

Readers

Readers
46 200
Total reach
56 700
How many times read
2,4
Minutes of reading
67 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 69 31 900
Men 49 31 14 300
Native language Finnish 95 99 45 700
Swedish 5 2 900
Age 15-24 y 13 4 1 800
25-34 y 14 3 1 400
35-44 y 14 3 1 400
45-54 y 14 5 2 300
55-64 y 16 15 6 900
65+ y 30 72 33 300
Gender + age Female 15-29 years 10 3 1 400
Female 30-49 years 14 3 1 400
Female 50+ years 28 63 29 100
Male 15-29 years 10 2 900
Male 30-49 years 15 3 1 400
Male 50+ years 24 27 12 500
Household position Lives at home with parents 7 3 1 400
Lives alone 29 37 17 100
Lives with spouse 36 50 23 100
Lives with spouse and children 24 9 4 200
Single parent 3 1 500
Other 3 1 500
Grandchildren under 18 years of age Yes 20 32 14 800
No 39 60 27 700
No answer (under 45 year olds) 41 9 4 200
Education Elementary school 5 7 3 200
Secondary school 6 8 3 700
Vocational 28 22 10 200
High school 14 12 5 500
University of Applied Sciences 20 15 6 900
University 26 35 16 200
Something else 2 1 500
Decision-maker in grocery purchases Yes 93 91 42 000
No 7 7 3 200
Can not say 1 2 900
Use of glasses or contact lenses Yes 68 88 40 700
No 32 12 5 500
Size of the household 1 pers 29 35 16 200
2 pers 38 52 24 000
3 pers 14 7 3 200
4 pers 12 3 1 400
5+ pers 7 3 1 400
Household income (gross) Below 20 000 € /y 11 10 4 600
20 000 - 35 000 € /y 18 27 12 500
35 001 - 50 000 € /y 19 26 12 000
50 001 - 85 000 € /y 21 15 6 900
85 001 - 100 000 € /y 8 9 4 200
Over 100 000 € /y 10 3 1 400
Dont want to tell 5 7 3 200
Cant say / No answer 8 4 1 800
Family with kids Yes 32 12 5 500
No 68 88 40 700
13 7 3 200
13 3 1 400
5 2 900
1 1 500
1 0 0
68 87 40 200
0 0 0
Pets in household Cat 17 13 6 000
Dog 26 17 7 900
Some other pet 5 3 1 400
No pets 60 75 34 600
Health services used in the household Public health services 85 91 42 000
Employer - funded health care services 50 20 9 200
Private, self-funded healthcare services 38 56 25 900
Private health insurance services 24 15 6 900
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 34 15 700
Row house or semi-detached house 15 14 6 500
Detached house 47 45 20 800
Farm 5 7 3 200
Something else 1 1 500
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 86 39 700
Rented residence 19 10 4 600
Right of residence apartment 2 3 1 400
Something else 1 1 500
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 44 20 300
No 58 55 25 400
Can not say 1 1 500
Number of cars in household One car 46 56 25 900
Two cars 31 26 12 000
Three or more cars 10 5 2 300
No car 14 14 6 500
Type of car, if buying now New 21 30 13 900
Used 68 57 26 300
Company car 4 1 500
Leasing (personal) 8 7 3 200
Shared car 3 4 1 800
Doesn't use a car 9 13 6 000
Can not say 5 6 2 800
Advertising ban at the door / mailbox Yes 26 21 9 700
No 74 79 36 500
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 8 3 700
No 76 83 38 300
Can not say 5 9 4 200
Type of municipality (7 class) Greater Helsinki 19 13 6 000
Turku or Tampere 8 8 3 700
Oulu 4 3 1 400
70 000 - 150 000 inhabitants town 13 11 5 100
Urban municipality 27 36 16 600
Conurbation 15 14 6 500
Countryside 13 16 7 400
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 27 12 500
5-6 days a week 4 8 3 700
1-4 days a week 25 34 15 700
Monthly 24 22 10 200
Rarely 24 8 3 700
Never 8 1 500
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 20 9 200
5-6 days a week 6 4 1 800
1-4 days a week 19 22 10 200
Monthly 15 12 5 500
Rarely 23 28 12 900
Never 14 16 7 400
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 28 55 25 400
5-6 days a week 4 8 3 700
1-4 days a week 23 27 12 500
Monthly 14 6 2 800
Rarely 23 3 1 400
Never 8 2 900
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 52 24 000
5-6 days a week 10 8 3 700
1-4 days a week 16 13 6 000
Monthly 6 5 2 300
Rarely 9 12 5 500
Never 6 11 5 100
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 5 2 300
5-6 days a week 4 5 2 300
1-4 days a week 42 51 23 600
Monthly 18 14 6 500
Rarely 22 18 8 300
Never 9 6 2 800
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 16 20 9 200
5-6 days a week 10 8 3 700
1-4 days a week 30 29 13 400
Monthly 23 21 9 700
Rarely 14 14 6 500
Never 6 8 3 700
Can not say 1 1 500
The frequency of watching: Pay TV and streaming services Daily 15 8 3 700
5-6 days a week 10 4 1 800
1-4 days a week 22 17 7 900
Monthly 10 5 2 300
Rarely 12 10 4 600
Never 30 55 25 400
Can not say 1 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 72 33 300
5-6 days a week 10 8 3 700
1-4 days a week 20 11 5 100
Monthly 12 4 1 800
Rarely 11 4 1 800
Never 3 1 500
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 48 22 200
5-6 days a week 12 12 5 500
1-4 days a week 23 15 6 900
Monthly 12 6 2 800
Rarely 13 11 5 100
Never 6 7 3 200
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 35 16 200
5-6 days a week 7 7 3 200
1-4 days a week 16 24 11 100
Monthly 13 7 3 200
Rarely 26 17 7 900
Never 16 9 4 200
Can not say 1 1 500
The frequency of listening: Programs of commercial radio channels Daily 16 11 5 100
5-6 days a week 9 6 2 800
1-4 days a week 22 19 8 800
Monthly 14 11 5 100
Rarely 22 24 11 100
Never 16 28 12 900
Can not say 1 2 900
The frequency of listening: Podcasts Daily 5 2 900
5-6 days a week 3 3 1 400
1-4 days a week 10 5 2 300
Monthly 14 9 4 200
Rarely 29 27 12 500
Never 38 54 24 900
Can not say 2 1 500
User frequency and following: Social media Daily 59 46 21 300
5-6 days a week 7 8 3 700
1-4 days a week 7 13 6 000
Monthly 3 2 900
Rarely 6 6 2 800
Never 17 26 12 000
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 4 1 800
5-6 days a week 6 2 900
1-4 days a week 12 7 3 200
Monthly 8 3 1 400
Rarely 21 29 13 400
Never 40 54 24 900
Can not say 1 1 500
User frequency: Instant messaging Daily 69 51 23 600
5-6 days a week 10 10 4 600
1-4 days a week 9 16 7 400
Monthly 3 7 3 200
Rarely 3 5 2 300
Never 6 12 5 500
Can not say 0 0 0
Daily 16 23 10 600
5-6 days a week 6 12 5 500
1-4 days a week 14 12 5 500
Monthly 22 20 9 200
Rarely 35 30 13 900
Never 7 3 1 400
Can not say 0 1 500
Daily 3 4 1 800
5-6 days a week 2 1 500
1-4 days a week 4 3 1 400
Monthly 7 3 1 400
Rarely 30 26 12 000
Never 53 63 29 100
Can not say 1 1 500
Daily 6 4 1 800
5-6 days a week 3 2 900
1-4 days a week 5 4 1 800
Monthly 8 3 1 400
Rarely 23 26 12 000
Never 55 60 27 700
Can not say 1 1 500
Daily 19 6 2 800
5-6 days a week 9 4 1 800
1-4 days a week 23 16 7 400
Monthly 22 24 11 100
Rarely 18 25 11 600
Never 10 25 11 600
Can not say 0 1 500
Daily 4 3 1 400
5-6 days a week 2 2 900
1-4 days a week 7 6 2 800
Monthly 7 2 900
Rarely 12 12 5 500
Never 61 66 30 500
Cant say / No answer 7 9 4 200
Daily 41 43 19 900
5-6 days a week 8 9 4 200
1-4 days a week 10 10 4 600
Monthly 6 5 2 300
Rarely 8 5 2 300
Never 22 22 10 200
Cant say / No answer 4 7 3 200
Daily 31 17 7 900
5-6 days a week 6 4 1 800
1-4 days a week 9 6 2 800
Monthly 5 6 2 800
Rarely 10 13 6 000
Never 34 47 21 700
Cant say / No answer 5 7 3 200
Daily 14 5 2 300
5-6 days a week 2 0 0
1-4 days a week 3 1 500
Monthly 2 1 500
Rarely 5 4 1 800
Never 69 83 38 300
Cant say / No answer 5 7 3 200
Daily 6 5 2 300
5-6 days a week 2 0 0
1-4 days a week 5 5 2 300
Monthly 5 2 900
Rarely 12 9 4 200
Never 65 72 33 300
Cant say / No answer 5 7 3 200
Daily 10 3 1 400
5-6 days a week 3 0 0
1-4 days a week 4 2 900
Monthly 3 1 500
Rarely 9 5 2 300
Never 68 82 37 900
Cant say / No answer 5 7 3 200
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 7 3 200
Partially agree 44 37 17 100
Partially disagree 31 39 18 000
Completely disagree 10 14 6 500
Can not say 2 3 1 400
I prefer domestic products Completely agree 32 39 18 000
Partially agree 55 55 25 400
Partially disagree 10 5 2 300
Completely disagree 1 0 0
Can not say 1 1 500
I consciously make responsible choices in my consumption Completely agree 19 25 11 600
Partially agree 55 59 27 300
Partially disagree 19 11 5 100
Completely disagree 4 4 1 800
Can not say 3 1 500
When shopping, quality is more important to me than price Completely agree 22 23 10 600
Partially agree 57 61 28 200
Partially disagree 17 14 6 500
Completely disagree 2 1 500
Can not say 2 1 500
I usually choose the cheapest option Completely agree 12 8 3 700
Partially agree 47 48 22 200
Partially disagree 34 35 16 200
Completely disagree 6 8 3 700
Can not say 1 1 500
I often take advantage of discount and campaign prices in my purchases Completely agree 37 31 14 300
Partially agree 51 57 26 300
Partially disagree 9 9 4 200
Completely disagree 2 3 1 400
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 6 5 2 300
Partially agree 25 19 8 800
Partially disagree 38 41 18 900
Completely disagree 24 22 10 200
Can not say 7 12 5 500
In my opinion, money is for consumption and not for saving Completely agree 5 2 900
Partially agree 35 35 16 200
Partially disagree 46 47 21 700
Completely disagree 11 11 5 100
Can not say 3 5 2 300
I prefer local shops and services Completely agree 27 39 18 000
Partially agree 57 54 24 900
Partially disagree 12 5 2 300
Completely disagree 2 0 0
Can not say 2 2 900
I want to see advertising targeted to me based on my online behavior Completely agree 4 2 900
Partially agree 28 22 10 200
Partially disagree 31 34 15 700
Completely disagree 32 40 18 500
Can not say 5 3 1 400
When I want a certain brand of product, the price doesn't matter Completely agree 9 7 3 200
Partially agree 32 30 13 900
Partially disagree 37 40 18 500
Completely disagree 22 20 9 200
Can not say 2 3 1 400
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 26 12 000
Partially agree 50 52 24 000
Partially disagree 24 13 6 000
Completely disagree 6 6 2 800
Can not say 3 3 1 400
Ecology is an important purchase reason for me Completely agree 16 25 11 600
Partially agree 51 53 24 500
Partially disagree 24 16 7 400
Completely disagree 7 5 2 300
Can not say 3 1 500
I prefer well-known brands Completely agree 12 13 6 000
Partially agree 57 58 26 800
Partially disagree 23 22 10 200
Completely disagree 5 5 2 300
Can not say 3 2 900
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 6 000
Quite positively 63 61 28 200
Quite negatively 15 16 7 400
Very negative 4 3 1 400
Can not say 5 7 3 200
Magazines Very positive 14 15 6 900
Quite positively 61 62 28 600
Quite negatively 16 16 7 400
Very negative 4 2 900
Can not say 6 5 2 300
Free and local newspapers Very positive 24 27 12 500
Quite positively 57 58 26 800
Quite negatively 10 10 4 600
Very negative 3 2 900
Can not say 5 3 1 400
Newspaper/Magazine websites or applications Very positive 7 9 4 200
Quite positively 47 40 18 500
Quite negatively 28 29 13 400
Very negative 9 5 2 300
Can not say 8 17 7 900
Social media (Facebook, Instagram etc.) Very positive 6 4 1 800
Quite positively 34 28 12 900
Quite negatively 32 32 14 800
Very negative 16 13 6 000
Can not say 13 23 10 600
Blogs Very positive 4 4 1 800
Quite positively 27 15 6 900
Quite negatively 28 26 12 000
Very negative 15 13 6 000
Can not say 27 42 19 400
Newsletters to email Very positive 2 2 900
Quite positively 18 16 7 400
Quite negatively 34 37 17 100
Very negative 43 40 18 500
Can not say 3 6 2 800
Other websites Very positive 4 3 1 400
Quite positively 39 24 11 100
Quite negatively 33 40 18 500
Very negative 13 13 6 000
Can not say 11 20 9 200
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 7 3 200
Quite positively 48 44 20 300
Quite negatively 28 33 15 200
Very negative 13 12 5 500
Can not say 4 5 2 300
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 4 1 800
Quite positively 36 29 13 400
Quite negatively 33 32 14 800
Very negative 19 24 11 100
Can not say 6 11 5 100
Home delivered advertisements and catalogues Very positive 20 23 10 600
Quite positively 47 48 22 200
Quite negatively 16 10 4 600
Very negative 13 14 6 500
Can not say 4 5 2 300
Out-of-home advertising Very positive 12 10 4 600
Quite positively 53 51 23 600
Quite negatively 20 23 10 600
Very negative 7 7 3 200
Can not say 7 9 4 200
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 18 8 300
Partially agree 61 65 30 000
Partially disagree 11 11 5 100
Completely disagree 4 2 900
Can not say 7 5 2 300
Completely agree 17 16 7 400
Partially agree 58 60 27 700
Partially disagree 14 14 6 500
Completely disagree 5 5 2 300
Can not say 7 5 2 300
A professional magazine keeps me up to date on professional matters Completely agree 22 26 12 000
Partially agree 48 43 19 900
Partially disagree 12 8 3 700
Completely disagree 5 3 1 400
Can not say 13 20 9 200
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 35 16 200
Partially agree 50 54 24 900
Partially disagree 7 4 1 800
Completely disagree 3 1 500
Can not say 9 6 2 800
Finnish magazines offer reliable comparisons and tests Completely agree 16 19 8 800
Partially agree 52 50 23 100
Partially disagree 14 16 7 400
Completely disagree 3 2 900
Can not say 15 13 6 000
Finnish magazines offer reliable product recommendations Completely agree 10 11 5 100
Partially agree 54 51 23 600
Partially disagree 18 20 9 200
Completely disagree 3 4 1 800
Can not say 15 14 6 500
Finnish magazines are of high quality Completely agree 22 24 11 100
Partially agree 59 63 29 100
Partially disagree 9 8 3 700
Completely disagree 2 1 500
Can not say 8 4 1 800
I follow important magazines on social media Completely agree 7 5 2 300
Partially agree 25 25 11 600
Partially disagree 25 27 12 500
Completely disagree 34 34 15 700
Can not say 9 9 4 200
I read important magazines from cover to cover Completely agree 18 23 10 600
Partially agree 34 45 20 800
Partially disagree 28 18 8 300
Completely disagree 16 11 5 100
Can not say 5 4 1 800
Ads in magazines make new things familiar Completely agree 10 12 5 500
Partially agree 50 52 24 000
Partially disagree 24 25 11 600
Completely disagree 8 6 2 800
Can not say 8 5 2 300
Completely agree 10 9 4 200
Partially agree 36 34 15 700
Partially disagree 24 23 10 600
Completely disagree 23 22 10 200
Can not say 8 12 5 500
I have purchased products based on the ad in magazine Completely agree 9 9 4 200
Partially agree 36 34 15 700
Partially disagree 26 30 13 900
Completely disagree 22 23 10 600
Can not say 6 5 2 300
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 15 6 900
Partially agree 49 53 24 500
Partially disagree 20 17 7 900
Completely disagree 13 13 6 000
Can not say 5 2 900
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 8 3 700
Partially agree 29 31 14 300
Partially disagree 29 32 14 800
Completely disagree 27 25 11 600
Can not say 6 5 2 300
Completely agree 2 0 0
Partially agree 19 13 6 000
Partially disagree 33 33 15 200
Completely disagree 38 46 21 300
Can not say 9 8 3 700
Completely agree 16 23 10 600
Partially agree 40 47 21 700
Partially disagree 23 16 7 400
Completely disagree 12 8 3 700
Can not say 8 6 2 800
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 17 7 900
Newspapers 13 23 10 600
Magazine websites 7 5 2 300
Newspaper websites 8 5 2 300
Blogs 3 1 500
Social media 14 5 2 300
Other websites 42 29 13 400
Television 10 8 3 700
Radio 2 0 0
Direct mail 10 12 5 500
None of these 40 47 21 700
Information sources, consumer electronics and information technology Print magazines 15 26 12 000
Newspapers 18 31 14 300
Magazine websites 10 10 4 600
Newspaper websites 11 9 4 200
Blogs 6 2 900
Social media 26 10 4 600
Other websites 49 40 18 500
Television 17 21 9 700
Radio 3 3 1 400
Direct mail 36 47 21 700
None of these 17 16 7 400
Information sources, beauty care and cosmetics Print magazines 18 28 12 900
Newspapers 8 16 7 400
Magazine websites 10 9 4 200
Newspaper websites 6 5 2 300
Blogs 8 3 1 400
Social media 28 15 6 900
Other websites 16 16 7 400
Television 14 13 6 000
Radio 2 2 900
Direct mail 17 24 11 100
None of these 45 40 18 500
Information sources, travel Print magazines 16 28 12 900
Newspapers 15 30 13 900
Magazine websites 10 9 4 200
Newspaper websites 10 9 4 200
Blogs 11 4 1 800
Social media 34 22 10 200
Other websites 47 43 19 900
Television 16 17 7 900
Radio 3 5 2 300
Direct mail 9 16 7 400
None of these 27 24 11 100
Information sources, style and fashion Print magazines 23 40 18 500
Newspapers 13 26 12 000
Magazine websites 13 14 6 500
Newspaper websites 8 7 3 200
Blogs 9 4 1 800
Social media 34 19 8 800
Other websites 33 28 12 900
Television 18 19 8 800
Radio 2 2 900
Direct mail 25 32 14 800
None of these 29 24 11 100
Information sources, building and renovating Print magazines 19 28 12 900
Newspapers 15 23 10 600
Magazine websites 9 9 4 200
Newspaper websites 8 8 3 700
Blogs 6 2 900
Social media 23 12 5 500
Other websites 32 23 10 600
Television 18 17 7 900
Radio 2 2 900
Direct mail 27 38 17 600
None of these 33 33 15 200
Information sources, food, cooking and baking Print magazines 36 50 23 100
Newspapers 26 44 20 300
Magazine websites 22 21 9 700
Newspaper websites 20 15 6 900
Blogs 14 6 2 800
Social media 42 25 11 600
Other websites 33 24 11 100
Television 28 29 13 400
Radio 6 8 3 700
Direct mail 27 34 15 700
None of these 12 14 6 500
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 17 7 900
Newspapers 11 23 10 600
Magazine websites 3 3 1 400
Newspaper websites 6 7 3 200
Blogs 1 1 500
Social media 10 8 3 700
Other websites 25 22 10 200
Television 12 14 6 500
Radio 2 1 500
Direct mail 17 24 11 100
None of these 52 42 19 400
Information sources, decorating and furniture purchases Print magazines 23 36 16 600
Newspapers 16 29 13 400
Magazine websites 11 12 5 500
Newspaper websites 8 7 3 200
Blogs 8 3 1 400
Social media 28 15 6 900
Other websites 30 19 8 800
Television 18 22 10 200
Radio 2 1 500
Direct mail 30 41 18 900
None of these 26 21 9 700
Information sources, saving and investing Print magazines 9 16 7 400
Newspapers 11 20 9 200
Magazine websites 7 5 2 300
Newspaper websites 10 8 3 700
Blogs 7 3 1 400
Social media 18 8 3 700
Other websites 30 20 9 200
Television 7 10 4 600
Radio 3 4 1 800
Direct mail 4 3 1 400
None of these 48 49 22 600
Information sources, health and wellbeing products / services Print magazines 14 24 11 100
Newspapers 14 27 12 500
Magazine websites 8 10 4 600
Newspaper websites 8 10 4 600
Blogs 5 2 900
Social media 23 14 6 500
Other websites 38 32 14 800
Television 12 12 5 500
Radio 3 2 900
Direct mail 16 22 10 200
None of these 37 32 14 800
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 22 10 200
Newspapers 18 31 14 300
Magazine websites 7 8 3 700
Newspaper websites 9 8 3 700
Blogs 5 2 900
Social media 24 14 6 500
Other websites 41 30 13 900
Television 14 11 5 100
Radio 2 1 500
Direct mail 30 39 18 000
None of these 29 27 12 500
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 12 5 500
Well-being and health 52 69 31 900
Charity work 14 32 14 800
Self development 32 37 17 100
Celebrities 15 22 10 200
Fishing 16 8 3 700
Beauty care and cosmetics 17 11 5 100
Literature 27 38 17 600
Domestic and foreign news 54 54 24 900
Domestic travel 32 31 14 300
Culture 33 46 21 300
Crafts 26 39 18 000
Nature and going outdoor 53 62 28 600
Hunting 10 3 1 400
Style and fashion 22 18 8 300
Music and concerts 37 38 17 600
Going on summer cottage 30 29 13 400
Local affairs 56 63 29 100
Computer/console/mobile playing 17 3 1 400
Politics 41 51 23 600
Gardening and plants 33 60 27 700
Building and renovating 37 34 15 700
Food and drink 40 34 15 700
Cooking, baking, recipes 39 43 19 900
Investment 22 9 4 200
Decorating 30 35 16 200
Economic and finances 35 26 12 000
Science 34 24 11 100
Travelling abroad 35 23 10 600
Sports, exercising 46 33 15 200
Sailing, boating 10 7 3 200
Consumer electronics and information technology 23 10 4 600
Environmental matters 32 36 16 600
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 0 0
Buying an apartment 10 5 2 300
Home renovation 29 24 11 100
Buying a car 25 18 8 300
Buying a boat 3 1 500
None of these 50 64 29 600
Purchases in the last 12 months Furniture and furnishings 42 34 15 700
Repair and construction products 40 32 14 800
Domestic appliances 38 41 18 900
Electronics or IT products 49 40 18 500
Cars 18 13 6 000
Clothing and footwear 82 80 37 000
Eyeglasses, contact lenses or sunglasses 35 41 18 900
Sports clothing, footwear or equipment 60 53 24 500
Saving or investing products or services 26 20 9 200
Cosmetics and beauty products 47 55 25 400
Mobile phones 30 25 11 600
Travels 46 38 17 600
Products and services for health and well-being 60 66 30 500
None of the above 2 1 500
Intentions to purchase within 12 months Furniture and furnishings 29 19 8 800
Repair and construction products 34 29 13 400
Domestic appliances 19 18 8 300
Electronics or IT products 28 20 9 200
Cars 14 8 3 700
Clothing and footwear 64 61 28 200
Eyeglasses, contact lenses or sunglasses 28 35 16 200
Sports clothing, footwear or equipment 43 31 14 300
Saving or investing products or services 21 15 6 900
Cosmetics and beauty products 38 37 17 100
Mobile phones 16 15 6 900
Travels 44 35 16 200
Products and services for health and well-being 48 52 24 000
None of the above 7 10 4 600
Will consider switching over the next 12 months Bank 7 5 2 300
Insurance company 10 5 2 300
electric company 20 19 8 800
Internet Connection 9 6 2 800
Phone-subscription 13 10 4 600
None of the above 46 53 24 500
Can not say 19 20 9 200
Uses of extra money Magazines, books, movies 17 23 10 600
Eating, drinking, partying in a restaurant 34 21 9 700
Exercise hobbies and equipment 27 17 7 900
Cultural events (e.g. concerts, theater, festivals) 35 47 21 700
Renovation, decoration 24 22 10 200
Health services and one's own well-being 22 35 16 200
Travelling 42 42 19 400
Entertainment electronics and information technology equipment, mobile phones 15 7 3 200
Clothes, shoes and bags 23 14 6 500
Home services (cleaning and other housekeeping services) 6 16 7 400
Car, boat, motorcycle 12 7 3 200
Cosmetics and beauty care 11 9 4 200
Saving, investing 46 45 20 800
Other 8 7 3 200
There is no extra money after mandatory expenses 7 6 2 800
Can not say 3 2 900
Source: NRS 2024

Online & social media

Magazine in Social Media
Some channels and Followers August 2024

Contact info

Media sales

Myyntipäällikkö

  • Pirjo Teva
  • 040 680 4057
  • pirjo.teva@kotimaa.fi

Myyntipäällikkö

  • Juha Kurvinen
  • 040 665 5983
  • juha.kurvinen@kotimaa.fi

Toimitusjohtaja

  • Kati Kinnunen
  • 040 751 7337
  • kati.kinnunen@kotimaa.fi
Media

Publisher

  • Sacrum-Kotimaa Oy

Publisher

  • Sacrum-Kotimaa Oy

Päätoimittaja

  • Freija Özcan
 

Address

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  • 00130 Helsinki

Postal address

  • PL 279
  • 00131 Helsinki

Phone

Email

  • askel.toimitus@kotimaa.fi