Aku Ankka
Donald Duck is the funniest and at the same time the largest weekly magazine in Finland. When readers under the age of 15 are included in the readership, 471,000 Finns are invited to Duckburg every week. Top-rated characters, rich and joyful Finnish language and action-packed adventures guarantee the best entertainment for all ages, but magazines are consumed especially among 7-54-year-olds. As an advertiser, you reach families with children in an insightful way and operate in an environment that puts a smile on the consumer's face.
Issues per year
52 issues per year
Magazine website
Magazine in Social Media
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 3.1.2024 | 8.12.2023 | 12.12.2023 | |
| 2 | 10.1.2024 | 18.12.2023 | 20.12.2023 | |
| 3 | 17.1.2024 | 22.12.2023 | 28.12.2023 | |
| 4 | 24.1.2024 | 3.1.2024 | 5.1.2024 | |
| 5 | 31.1.2024 | 10.1.2024 | 12.1.2024 | |
| 6 | 7.2.2024 | 17.1.2024 | 19.1.2024 | |
| 7 | 14.2.2024 | 24.1.2024 | 26.1.2024 | |
| 8 | 21.2.2024 | 31.1.2024 | 2.2.2024 | |
| 9 | 28.2.2024 | 7.2.2024 | 9.2.2024 | |
| 10 | 6.3.2024 | 14.2.2024 | 16.2.2024 | |
| 11 | 13.3.2024 | 21.2.2024 | 23.2.2024 | |
| 12 | 20.3.2024 | 28.2.2024 | 1.3.2024 | |
| 13 | 27.3.2024 | 6.3.2024 | 8.3.2024 | |
| 14 | 3.4.2024 | 11.3.2024 | 13.3.2024 | |
| 15 | 10.4.2024 | 18.3.2024 | 20.3.2024 | |
| 16 | 17.4.2024 | 25.3.2024 | 27.3.2024 | |
| 17 | 24.4.2024 | 3.4.2024 | 5.4.2024 | |
| 18 | 29.4.2024 | 8.4.2024 | 10.4.2024 | |
| 19 | 8.5.2024 | 16.4.2024 | 18.4.2024 | |
| 20 | 15.5.2024 | 23.4.2024 | 25.4.2024 | |
| 21 | 22.5.2024 | 29.4.2024 | 2.5.2024 | |
| 22 | 29.5.2024 | 7.5.2024 | 10.5.2024 | |
| 23 | 5.6.2024 | 15.5.2024 | 17.5.2024 | |
| 24 | 12.6.2024 | 22.5.2024 | 24.5.2024 | |
| 25 | 19.6.2024 | 29.5.2024 | 31.5.2024 | |
| 26 | 26.6.2024 | 4.6.2024 | 6.6.2024 | |
| 27 | 3.7.2024 | 11.6.2024 | 13.6.2024 | |
| 28 | 10.7.2024 | 18.6.2024 | 20.6.2024 | |
| 29 | 17.7.2024 | 26.6.2024 | 28.6.2024 | |
| 30 | 24.7.2024 | 3.7.2024 | 5.7.2024 | |
| 31 | 31.7.2024 | 10.7.2024 | 12.7.2024 | |
| 32 | 7.8.2024 | 17.7.2024 | 19.7.2024 | |
| 33 | 14.8.2024 | 24.7.2024 | 26.7.2024 | |
| 34 | 21.8.2024 | 31.7.2024 | 2.8.2024 | |
| 35 | 28.8.2024 | 7.8.2024 | 9.8.2024 | |
| 36 | 4.9.2024 | 14.8.2024 | 16.8.2024 | |
| 37 | 11.9.2024 | 21.8.2024 | 23.8.2024 | |
| 38 | 18.9.2024 | 28.8.2024 | 30.8.2024 | |
| 39 | 25.9.2024 | 4.9.2024 | 6.9.2024 | |
| 40 | 2.10.2024 | 11.9.2024 | 13.9.2024 | |
| 41 | 9.10.2024 | 18.9.2024 | 20.9.2024 | |
| 42 | 16.10.2024 | 25.9.2024 | 27.9.2024 | |
| 43 | 23.10.2024 | 2.10.2024 | 4.10.2024 | |
| 44 | 30.10.2024 | 9.10.2024 | 11.10.2024 | |
| 45 | 6.11.2024 | 16.10.2024 | 18.10.2024 | |
| 46 | 13.11.2024 | 23.10.2024 | 25.10.2024 | |
| 47 | 20.11.2024 | 30.10.2024 | 1.11.2024 | |
| 48 | 27.11.2024 | 6.11.2024 | 8.11.2024 | |
| 49 | 4.12.2024 | 13.11.2024 | 15.11.2024 | |
| 50 | 11.12.2024 | 19.11.2024 | 21.11.2024 | |
| 51 | 18.12.2024 | 26.11.2024 | 28.11.2024 | |
| 52 - 53 | 23.12.2024 | 29.11.2024 | 3.12.2024 |
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 2.1.2025 | 5.12.2024 | 10.12.2024 | |
| 2 | 8.1.2025 | 11.12.2024 | 13.12.2024 | |
| 3 | 15.1.2025 | 17.12.2024 | 19.12.2024 | |
| 4 | 22.1.2025 | 30.12.2024 | 2.1.2025 | |
| 5 | 29.1.2025 | 8.1.2025 | 10.1.2025 | |
| 6 | 5.2.2025 | 15.1.2025 | 17.1.2025 | |
| 7 | 12.2.2025 | 22.1.2025 | 24.1.2025 | |
| 8 | 19.2.2025 | 29.1.2025 | 31.1.2025 | |
| 9 | 26.2.2025 | 5.2.2025 | 7.2.2025 | |
| 10 | 5.3.2025 | 12.2.2025 | 14.2.2025 | |
| 11 | 12.3.2025 | 19.2.2025 | 21.2.2025 | |
| 12 | 19.3.2025 | 26.2.2025 | 28.2.2025 | |
| 13 | 26.3.2025 | 5.3.2025 | 7.3.2025 | |
| 14 | 2.4.2025 | 12.3.2025 | 14.3.2025 | |
| 15 | 9.4.2025 | 19.3.2025 | 21.3.2025 | |
| 16 | 16.4.2025 | 26.3.2025 | 28.3.2025 | |
| 17 | 23.4.2025 | 31.3.2025 | 2.4.2025 | |
| 18 | 30.4.2025 | 7.4.2025 | 9.4.2025 | |
| 19 | 7.5.2025 | 11.4.2025 | 15.4.2025 | |
| 20 | 14.5.2025 | 22.4.2025 | 24.4.2025 | |
| 21 | 21.5.2025 | 29.4.2025 | 2.5.2025 | |
| 22 | 28.5.2025 | 7.5.2025 | 9.5.2025 | |
| 23 | 4.6.2025 | 13.5.2025 | 15.5.2025 | |
| 24 | 11.6.2025 | 20.5.2025 | 22.5.2025 | |
| 25 | 18.6.2025 | 27.5.2025 | 30.5.2025 | |
| 26 | 25.6.2025 | 4.6.2025 | 6.6.2025 | |
| 27 | 2.7.2025 | 10.6.2025 | 12.6.2025 | |
| 28 | 9.7.2025 | 17.6.2025 | 19.6.2025 | |
| 29 | 16.7.2025 | 25.6.2025 | 27.6.2025 | |
| 30 | 23.7.2025 | 2.7.2025 | 4.7.2025 | |
| 31 | 30.7.2025 | 9.7.2025 | 11.7.2025 | |
| 32 | 6.8.2025 | 16.7.2025 | 18.7.2025 | |
| 33 | 13.8.2025 | 23.7.2025 | 25.7.2025 | |
| 34 | 20.8.2025 | 30.7.2025 | 1.8.2025 | |
| 35 | 27.8.2025 | 6.8.2025 | 8.8.2025 | |
| 36 | 3.9.2025 | 13.8.2025 | 15.8.2025 | |
| 37 | 10.9.2025 | 20.8.2025 | 22.8.2025 | |
| 38 | 17.9.2025 | 27.8.2025 | 29.8.2025 | |
| 39 | 24.9.2025 | 3.9.2025 | 5.9.2025 | |
| 40 | 1.10.2025 | 10.9.2025 | 12.9.2025 | |
| 41 | 8.10.2025 | 17.9.2025 | 19.9.2025 | |
| 42 | 15.10.2025 | 24.9.2025 | 26.9.2025 | |
| 43 | 22.10.2025 | 1.10.2025 | 3.10.2025 | |
| 44 | 29.10.2025 | 8.10.2025 | 10.10.2025 | |
| 45 | 5.11.2025 | 15.10.2025 | 17.10.2025 | |
| 46 | 12.11.2025 | 22.10.2025 | 24.10.2025 | |
| 47 | 19.11.2025 | 29.10.2025 | 31.10.2025 | |
| 48 | 26.11.2025 | 5.11.2025 | 7.11.2025 | |
| 49 | 3.12.2025 | 12.11.2025 | 14.11.2025 | |
| 50 | 10.12.2025 | 19.11.2025 | 21.11.2025 | |
| 51 | 17.12.2025 | 26.11.2025 | 28.11.2025 | |
| 52 - 53 | 22.12.2025 | 1.12.2025 | 3.12.2025 |
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 340 x 250 mm | 5 mm | 27 018 € |
| 1/1 portrait | Not specified | 170 x 250 mm | 5 mm | 13 509 € |
| 1/1 portrait | 3. Cover | 170 x 250 mm | 5 mm | 15 430 € |
| 1/1 portrait | Back cover | 170 x 218 mm | 5 mm | 16 245 € |
| 1/2 portrait | Not specified | 85 x 250 mm | 5 mm | 9 427 € |
| 1/2 landscape | Not specified | 170 x 125 mm | 5 mm | 9 427 € |
| 1/4 square | Not specified | 83 x 123 mm | 5 mm | 6 758 € | *) size without marginal Prices valid until 31.12.2024 |
Size
170 x 250 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) |
|---|---|---|---|---|
| 2/1 landscape | Not specified | 340 x 250 mm | 5 mm | 27 018 € |
| 1/1 portrait | Not specified | 170 x 250 mm | 5 mm | 13 509 € |
| 1/1 portrait | 3. Cover | 170 x 250 mm | 5 mm | 15 430 € |
| 1/1 portrait | Back cover | 170 x 218 mm | 5 mm | 16 245 € |
| 1/2 portrait | Not specified | 85 x 250 mm | 5 mm | 9 427 € |
| 1/2 landscape | Not specified | 170 x 125 mm | 5 mm | 9 427 € |
| 1/4 square | Not specified | 83 x 123 mm | 5 mm | 6 758 € | *) size without marginal Prices valid until 31.12.2025 |
Size
170 x 250 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
|---|---|---|---|
| Desktop | 1600x1200/400 px | 46 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 7 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 46 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 46 € / CPM (Cost per thousand) | |
| Desktop | 980x400 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 15 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 19 € / CPM (Cost per thousand) | Prices valid until 31.12.2024 |
| Ad | Description | Size | Price (tax 0%) |
|---|---|---|---|
| Desktop | 1600x1200/400 px | 46 € / CPM (Cost per thousand) | |
| Desktop | 1600x1200/250 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 468x400 px | 7 € / CPM (Cost per thousand) | |
| Desktop | 980x552 px | 46 € / CPM (Cost per thousand) | |
| Desktop | 980x400 + tapetti px | 46 € / CPM (Cost per thousand) | |
| Desktop | 980x400 px | 35 € / CPM (Cost per thousand) | |
| Desktop | 468x600 px | 12 € / CPM (Cost per thousand) | |
| Mobile | 600x500 px | 15 € / CPM (Cost per thousand) | |
| Mobile | 600x600 px | 19 € / CPM (Cost per thousand) | Prices valid until 31.12.2025 |
Readers
Readers
266 000
Total reach
300 000
How many times read
2,0
Minutes of reading
41 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 42 | 111 700 |
| Men | 49 | 58 | 154 300 | |
| Native language | Finnish | 95 | 98 | 260 700 |
| Swedish | 5 | 2 | 5 300 | |
| Age | 15-24 y | 13 | 19 | 50 500 |
| 25-34 y | 14 | 15 | 39 900 | |
| 35-44 y | 14 | 22 | 58 500 | |
| 45-54 y | 14 | 16 | 42 600 | |
| 55-64 y | 16 | 13 | 34 600 | |
| 65+ y | 30 | 15 | 39 900 | |
| Gender + age | Female 15-29 years | 10 | 12 | 31 900 |
| Female 30-49 years | 14 | 15 | 39 900 | |
| Female 50+ years | 28 | 14 | 37 200 | |
| Male 15-29 years | 10 | 14 | 37 200 | |
| Male 30-49 years | 15 | 25 | 66 500 | |
| Male 50+ years | 24 | 20 | 53 200 | |
| Household position | Lives at home with parents | 7 | 12 | 31 900 |
| Lives alone | 29 | 22 | 58 500 | |
| Lives with spouse | 36 | 26 | 69 200 | |
| Lives with spouse and children | 24 | 34 | 90 400 | |
| Single parent | 3 | 3 | 8 000 | |
| Other | 3 | 2 | 5 300 | |
| Grandchildren under 18 years of age | Yes | 20 | 14 | 37 200 |
| No | 39 | 29 | 77 100 | |
| No answer (under 45 year olds) | 41 | 56 | 149 000 | |
| Education | Elementary school | 5 | 3 | 8 000 |
| Secondary school | 6 | 8 | 21 300 | |
| Vocational | 28 | 29 | 77 100 | |
| High school | 14 | 15 | 39 900 | |
| University of Applied Sciences | 20 | 18 | 47 900 | |
| University | 26 | 26 | 69 200 | |
| Something else | 2 | 1 | 2 700 | |
| Decision-maker in grocery purchases | Yes | 93 | 91 | 242 100 |
| No | 7 | 8 | 21 300 | |
| Can not say | 1 | 1 | 2 700 | |
| Use of glasses or contact lenses | Yes | 68 | 59 | 156 900 |
| No | 32 | 41 | 109 100 | |
| Size of the household | 1 pers | 29 | 21 | 55 900 |
| 2 pers | 38 | 27 | 71 800 | |
| 3 pers | 14 | 16 | 42 600 | |
| 4 pers | 12 | 20 | 53 200 | |
| 5+ pers | 7 | 15 | 39 900 | |
| Household income (gross) | Below 20 000 € /y | 11 | 10 | 26 600 |
| 20 000 - 35 000 € /y | 18 | 14 | 37 200 | |
| 35 001 - 50 000 € /y | 19 | 17 | 45 200 | |
| 50 001 - 85 000 € /y | 21 | 21 | 55 900 | |
| 85 001 - 100 000 € /y | 8 | 10 | 26 600 | |
| Over 100 000 € /y | 10 | 12 | 31 900 | |
| Dont want to tell | 5 | 3 | 8 000 | |
| Cant say / No answer | 8 | 13 | 34 600 | |
| Family with kids | Yes | 32 | 49 | 130 300 |
| No | 68 | 51 | 135 700 | |
| 13 | 14 | 37 200 | ||
| 13 | 20 | 53 200 | ||
| 5 | 9 | 23 900 | ||
| 1 | 3 | 8 000 | ||
| 1 | 3 | 8 000 | ||
| 68 | 50 | 133 000 | ||
| 0 | 0 | 0 | ||
| Pets in household | Cat | 17 | 20 | 53 200 |
| Dog | 26 | 29 | 77 100 | |
| Some other pet | 5 | 6 | 16 000 | |
| No pets | 60 | 55 | 146 300 | |
| Health services used in the household | Public health services | 85 | 83 | 220 800 |
| Employer - funded health care services | 50 | 59 | 156 900 | |
| Private, self-funded healthcare services | 38 | 35 | 93 100 | |
| Private health insurance services | 24 | 32 | 85 100 | |
| No health care | 1 | 1 | 2 700 | |
| Can not say | 1 | 1 | 2 700 | |
| Housing | Apartment | 32 | 29 | 77 100 |
| Row house or semi-detached house | 15 | 13 | 34 600 | |
| Detached house | 47 | 53 | 141 000 | |
| Farm | 5 | 5 | 13 300 | |
| Something else | 1 | 1 | 2 700 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 77 | 76 | 202 200 |
| Rented residence | 19 | 20 | 53 200 | |
| Right of residence apartment | 2 | 2 | 5 300 | |
| Something else | 1 | 1 | 2 700 | |
| Can not say | 1 | 1 | 2 700 | |
| Cottage or holiday home in regular use | Yes | 41 | 41 | 109 100 |
| No | 58 | 59 | 156 900 | |
| Can not say | 1 | 1 | 2 700 | |
| Number of cars in household | One car | 46 | 39 | 103 700 |
| Two cars | 31 | 35 | 93 100 | |
| Three or more cars | 10 | 14 | 37 200 | |
| No car | 14 | 12 | 31 900 | |
| Type of car, if buying now | New | 21 | 21 | 55 900 |
| Used | 68 | 72 | 191 500 | |
| Company car | 4 | 5 | 13 300 | |
| Leasing (personal) | 8 | 9 | 23 900 | |
| Shared car | 3 | 3 | 8 000 | |
| Doesn't use a car | 9 | 7 | 18 600 | |
| Can not say | 5 | 5 | 13 300 | |
| Advertising ban at the door / mailbox | Yes | 26 | 24 | 63 800 |
| No | 74 | 76 | 202 200 | |
| Can not say | 0 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 21 | 55 900 |
| No | 76 | 74 | 196 800 | |
| Can not say | 5 | 5 | 13 300 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 18 | 47 900 |
| Turku or Tampere | 8 | 7 | 18 600 | |
| Oulu | 4 | 5 | 13 300 | |
| 70 000 - 150 000 inhabitants town | 13 | 15 | 39 900 | |
| Urban municipality | 27 | 27 | 71 800 | |
| Conurbation | 15 | 16 | 42 600 | |
| Countryside | 13 | 13 | 34 600 | Source: NRS 2024 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 14 | 15 | 39 900 |
| 5-6 days a week | 4 | 3 | 8 000 | |
| 1-4 days a week | 25 | 30 | 79 800 | |
| Monthly | 24 | 26 | 69 200 | |
| Rarely | 24 | 21 | 55 900 | |
| Never | 8 | 4 | 10 600 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of reading: Magazine content in digital format | Daily | 22 | 24 | 63 800 |
| 5-6 days a week | 6 | 7 | 18 600 | |
| 1-4 days a week | 19 | 22 | 58 500 | |
| Monthly | 15 | 17 | 45 200 | |
| Rarely | 23 | 21 | 55 900 | |
| Never | 14 | 7 | 18 600 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 28 | 24 | 63 800 |
| 5-6 days a week | 4 | 4 | 10 600 | |
| 1-4 days a week | 23 | 30 | 79 800 | |
| Monthly | 14 | 17 | 45 200 | |
| Rarely | 23 | 20 | 53 200 | |
| Never | 8 | 5 | 13 300 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 54 | 143 600 |
| 5-6 days a week | 10 | 11 | 29 300 | |
| 1-4 days a week | 16 | 17 | 45 200 | |
| Monthly | 6 | 7 | 18 600 | |
| Rarely | 9 | 8 | 21 300 | |
| Never | 6 | 3 | 8 000 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 4 | 10 600 |
| 5-6 days a week | 4 | 5 | 13 300 | |
| 1-4 days a week | 42 | 41 | 109 100 | |
| Monthly | 18 | 19 | 50 500 | |
| Rarely | 22 | 22 | 58 500 | |
| Never | 9 | 8 | 21 300 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of watching: Free online TV services | Daily | 16 | 15 | 39 900 |
| 5-6 days a week | 10 | 11 | 29 300 | |
| 1-4 days a week | 30 | 31 | 82 500 | |
| Monthly | 23 | 25 | 66 500 | |
| Rarely | 14 | 13 | 34 600 | |
| Never | 6 | 4 | 10 600 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 18 | 47 900 |
| 5-6 days a week | 10 | 12 | 31 900 | |
| 1-4 days a week | 22 | 26 | 69 200 | |
| Monthly | 10 | 11 | 29 300 | |
| Rarely | 12 | 11 | 29 300 | |
| Never | 30 | 21 | 55 900 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 44 | 35 | 93 100 |
| 5-6 days a week | 10 | 10 | 26 600 | |
| 1-4 days a week | 20 | 25 | 66 500 | |
| Monthly | 12 | 15 | 39 900 | |
| Rarely | 11 | 12 | 31 900 | |
| Never | 3 | 3 | 8 000 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 34 | 28 | 74 500 |
| 5-6 days a week | 12 | 12 | 31 900 | |
| 1-4 days a week | 23 | 27 | 71 800 | |
| Monthly | 12 | 13 | 34 600 | |
| Rarely | 13 | 13 | 34 600 | |
| Never | 6 | 6 | 16 000 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 21 | 16 | 42 600 |
| 5-6 days a week | 7 | 7 | 18 600 | |
| 1-4 days a week | 16 | 18 | 47 900 | |
| Monthly | 13 | 17 | 45 200 | |
| Rarely | 26 | 27 | 71 800 | |
| Never | 16 | 15 | 39 900 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 18 | 47 900 |
| 5-6 days a week | 9 | 11 | 29 300 | |
| 1-4 days a week | 22 | 26 | 69 200 | |
| Monthly | 14 | 16 | 42 600 | |
| Rarely | 22 | 19 | 50 500 | |
| Never | 16 | 11 | 29 300 | |
| Can not say | 1 | 1 | 2 700 | |
| The frequency of listening: Podcasts | Daily | 5 | 5 | 13 300 |
| 5-6 days a week | 3 | 4 | 10 600 | |
| 1-4 days a week | 10 | 14 | 37 200 | |
| Monthly | 14 | 17 | 45 200 | |
| Rarely | 29 | 29 | 77 100 | |
| Never | 38 | 30 | 79 800 | |
| Can not say | 2 | 1 | 2 700 | |
| User frequency and following: Social media | Daily | 59 | 62 | 164 900 |
| 5-6 days a week | 7 | 7 | 18 600 | |
| 1-4 days a week | 7 | 7 | 18 600 | |
| Monthly | 3 | 3 | 8 000 | |
| Rarely | 6 | 6 | 16 000 | |
| Never | 17 | 14 | 37 200 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 17 | 45 200 |
| 5-6 days a week | 6 | 7 | 18 600 | |
| 1-4 days a week | 12 | 14 | 37 200 | |
| Monthly | 8 | 9 | 23 900 | |
| Rarely | 21 | 21 | 55 900 | |
| Never | 40 | 31 | 82 500 | |
| Can not say | 1 | 1 | 2 700 | |
| User frequency: Instant messaging | Daily | 69 | 77 | 204 800 |
| 5-6 days a week | 10 | 7 | 18 600 | |
| 1-4 days a week | 9 | 7 | 18 600 | |
| Monthly | 3 | 3 | 8 000 | |
| Rarely | 3 | 2 | 5 300 | |
| Never | 6 | 5 | 13 300 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 16 | 12 | 31 900 | |
| 5-6 days a week | 6 | 6 | 16 000 | |
| 1-4 days a week | 14 | 15 | 39 900 | |
| Monthly | 22 | 25 | 66 500 | |
| Rarely | 35 | 36 | 95 800 | |
| Never | 7 | 7 | 18 600 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 3 | 2 | 5 300 | |
| 5-6 days a week | 2 | 2 | 5 300 | |
| 1-4 days a week | 4 | 5 | 13 300 | |
| Monthly | 7 | 9 | 23 900 | |
| Rarely | 30 | 33 | 87 800 | |
| Never | 53 | 49 | 130 300 | |
| Can not say | 1 | 1 | 2 700 | |
| Daily | 6 | 5 | 13 300 | |
| 5-6 days a week | 3 | 3 | 8 000 | |
| 1-4 days a week | 5 | 6 | 16 000 | |
| Monthly | 8 | 10 | 26 600 | |
| Rarely | 23 | 25 | 66 500 | |
| Never | 55 | 51 | 135 700 | |
| Can not say | 1 | 0 | 0 | |
| Daily | 19 | 23 | 61 200 | |
| 5-6 days a week | 9 | 10 | 26 600 | |
| 1-4 days a week | 23 | 26 | 69 200 | |
| Monthly | 22 | 21 | 55 900 | |
| Rarely | 18 | 14 | 37 200 | |
| Never | 10 | 6 | 16 000 | |
| Can not say | 0 | 0 | 0 | |
| Daily | 4 | 5 | 13 300 | |
| 5-6 days a week | 2 | 2 | 5 300 | |
| 1-4 days a week | 7 | 8 | 21 300 | |
| Monthly | 7 | 8 | 21 300 | |
| Rarely | 12 | 14 | 37 200 | |
| Never | 61 | 59 | 156 900 | |
| Cant say / No answer | 7 | 5 | 13 300 | |
| Daily | 41 | 40 | 106 400 | |
| 5-6 days a week | 8 | 8 | 21 300 | |
| 1-4 days a week | 10 | 11 | 29 300 | |
| Monthly | 6 | 7 | 18 600 | |
| Rarely | 8 | 9 | 23 900 | |
| Never | 22 | 23 | 61 200 | |
| Cant say / No answer | 4 | 3 | 8 000 | |
| Daily | 31 | 35 | 93 100 | |
| 5-6 days a week | 6 | 8 | 21 300 | |
| 1-4 days a week | 9 | 9 | 23 900 | |
| Monthly | 5 | 5 | 13 300 | |
| Rarely | 10 | 10 | 26 600 | |
| Never | 34 | 31 | 82 500 | |
| Cant say / No answer | 5 | 3 | 8 000 | |
| Daily | 14 | 21 | 55 900 | |
| 5-6 days a week | 2 | 2 | 5 300 | |
| 1-4 days a week | 3 | 3 | 8 000 | |
| Monthly | 2 | 2 | 5 300 | |
| Rarely | 5 | 7 | 18 600 | |
| Never | 69 | 63 | 167 600 | |
| Cant say / No answer | 5 | 3 | 8 000 | |
| Daily | 6 | 7 | 18 600 | |
| 5-6 days a week | 2 | 2 | 5 300 | |
| 1-4 days a week | 5 | 6 | 16 000 | |
| Monthly | 5 | 7 | 18 600 | |
| Rarely | 12 | 15 | 39 900 | |
| Never | 65 | 61 | 162 300 | |
| Cant say / No answer | 5 | 3 | 8 000 | |
| Daily | 10 | 14 | 37 200 | |
| 5-6 days a week | 3 | 3 | 8 000 | |
| 1-4 days a week | 4 | 5 | 13 300 | |
| Monthly | 3 | 4 | 10 600 | |
| Rarely | 9 | 9 | 23 900 | |
| Never | 68 | 63 | 167 600 | |
| Cant say / No answer | 5 | 3 | 8 000 | Source: NRS 2024 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 13 | 16 | 42 600 |
| Partially agree | 44 | 45 | 119 700 | |
| Partially disagree | 31 | 30 | 79 800 | |
| Completely disagree | 10 | 8 | 21 300 | |
| Can not say | 2 | 2 | 5 300 | |
| I prefer domestic products | Completely agree | 32 | 31 | 82 500 |
| Partially agree | 55 | 56 | 149 000 | |
| Partially disagree | 10 | 11 | 29 300 | |
| Completely disagree | 1 | 1 | 2 700 | |
| Can not say | 1 | 1 | 2 700 | |
| I consciously make responsible choices in my consumption | Completely agree | 19 | 17 | 45 200 |
| Partially agree | 55 | 54 | 143 600 | |
| Partially disagree | 19 | 21 | 55 900 | |
| Completely disagree | 4 | 5 | 13 300 | |
| Can not say | 3 | 3 | 8 000 | |
| When shopping, quality is more important to me than price | Completely agree | 22 | 23 | 61 200 |
| Partially agree | 57 | 57 | 151 600 | |
| Partially disagree | 17 | 17 | 45 200 | |
| Completely disagree | 2 | 2 | 5 300 | |
| Can not say | 2 | 2 | 5 300 | |
| I usually choose the cheapest option | Completely agree | 12 | 12 | 31 900 |
| Partially agree | 47 | 48 | 127 700 | |
| Partially disagree | 34 | 33 | 87 800 | |
| Completely disagree | 6 | 5 | 13 300 | |
| Can not say | 1 | 2 | 5 300 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 37 | 39 | 103 700 |
| Partially agree | 51 | 48 | 127 700 | |
| Partially disagree | 9 | 10 | 26 600 | |
| Completely disagree | 2 | 2 | 5 300 | |
| Can not say | 1 | 1 | 2 700 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 6 | 6 | 16 000 |
| Partially agree | 25 | 27 | 71 800 | |
| Partially disagree | 38 | 40 | 106 400 | |
| Completely disagree | 24 | 22 | 58 500 | |
| Can not say | 7 | 7 | 18 600 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 6 | 16 000 |
| Partially agree | 35 | 36 | 95 800 | |
| Partially disagree | 46 | 44 | 117 000 | |
| Completely disagree | 11 | 12 | 31 900 | |
| Can not say | 3 | 3 | 8 000 | |
| I prefer local shops and services | Completely agree | 27 | 25 | 66 500 |
| Partially agree | 57 | 58 | 154 300 | |
| Partially disagree | 12 | 14 | 37 200 | |
| Completely disagree | 2 | 1 | 2 700 | |
| Can not say | 2 | 2 | 5 300 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 4 | 10 600 |
| Partially agree | 28 | 31 | 82 500 | |
| Partially disagree | 31 | 30 | 79 800 | |
| Completely disagree | 32 | 30 | 79 800 | |
| Can not say | 5 | 5 | 13 300 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 9 | 10 | 26 600 |
| Partially agree | 32 | 31 | 82 500 | |
| Partially disagree | 37 | 37 | 98 400 | |
| Completely disagree | 22 | 22 | 58 500 | |
| Can not say | 2 | 1 | 2 700 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 17 | 16 | 42 600 |
| Partially agree | 50 | 51 | 135 700 | |
| Partially disagree | 24 | 23 | 61 200 | |
| Completely disagree | 6 | 7 | 18 600 | |
| Can not say | 3 | 3 | 8 000 | |
| Ecology is an important purchase reason for me | Completely agree | 16 | 14 | 37 200 |
| Partially agree | 51 | 49 | 130 300 | |
| Partially disagree | 24 | 26 | 69 200 | |
| Completely disagree | 7 | 8 | 21 300 | |
| Can not say | 3 | 2 | 5 300 | |
| I prefer well-known brands | Completely agree | 12 | 13 | 34 600 |
| Partially agree | 57 | 59 | 156 900 | |
| Partially disagree | 23 | 21 | 55 900 | |
| Completely disagree | 5 | 4 | 10 600 | |
| Can not say | 3 | 3 | 8 000 | Source: NRS 2024 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 13 | 34 600 |
| Quite positively | 63 | 66 | 175 600 | |
| Quite negatively | 15 | 14 | 37 200 | |
| Very negative | 4 | 3 | 8 000 | |
| Can not say | 5 | 4 | 10 600 | |
| Magazines | Very positive | 14 | 13 | 34 600 |
| Quite positively | 61 | 63 | 167 600 | |
| Quite negatively | 16 | 15 | 39 900 | |
| Very negative | 4 | 3 | 8 000 | |
| Can not say | 6 | 5 | 13 300 | |
| Free and local newspapers | Very positive | 24 | 25 | 66 500 |
| Quite positively | 57 | 57 | 151 600 | |
| Quite negatively | 10 | 10 | 26 600 | |
| Very negative | 3 | 3 | 8 000 | |
| Can not say | 5 | 5 | 13 300 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 7 | 18 600 |
| Quite positively | 47 | 49 | 130 300 | |
| Quite negatively | 28 | 29 | 77 100 | |
| Very negative | 9 | 9 | 23 900 | |
| Can not say | 8 | 7 | 18 600 | |
| Social media (Facebook, Instagram etc.) | Very positive | 6 | 6 | 16 000 |
| Quite positively | 34 | 38 | 101 100 | |
| Quite negatively | 32 | 31 | 82 500 | |
| Very negative | 16 | 16 | 42 600 | |
| Can not say | 13 | 10 | 26 600 | |
| Blogs | Very positive | 4 | 4 | 10 600 |
| Quite positively | 27 | 31 | 82 500 | |
| Quite negatively | 28 | 28 | 74 500 | |
| Very negative | 15 | 15 | 39 900 | |
| Can not say | 27 | 23 | 61 200 | |
| Newsletters to email | Very positive | 2 | 2 | 5 300 |
| Quite positively | 18 | 19 | 50 500 | |
| Quite negatively | 34 | 34 | 90 400 | |
| Very negative | 43 | 43 | 114 400 | |
| Can not say | 3 | 3 | 8 000 | |
| Other websites | Very positive | 4 | 4 | 10 600 |
| Quite positively | 39 | 44 | 117 000 | |
| Quite negatively | 33 | 32 | 85 100 | |
| Very negative | 13 | 12 | 31 900 | |
| Can not say | 11 | 8 | 21 300 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 9 | 9 | 23 900 |
| Quite positively | 48 | 52 | 138 300 | |
| Quite negatively | 28 | 25 | 66 500 | |
| Very negative | 13 | 11 | 29 300 | |
| Can not say | 4 | 3 | 8 000 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 6 | 16 000 |
| Quite positively | 36 | 40 | 106 400 | |
| Quite negatively | 33 | 33 | 87 800 | |
| Very negative | 19 | 17 | 45 200 | |
| Can not say | 6 | 5 | 13 300 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 20 | 53 200 |
| Quite positively | 47 | 49 | 130 300 | |
| Quite negatively | 16 | 16 | 42 600 | |
| Very negative | 13 | 12 | 31 900 | |
| Can not say | 4 | 3 | 8 000 | |
| Out-of-home advertising | Very positive | 12 | 13 | 34 600 |
| Quite positively | 53 | 57 | 151 600 | |
| Quite negatively | 20 | 18 | 47 900 | |
| Very negative | 7 | 7 | 18 600 | |
| Can not say | 7 | 5 | 13 300 | Source: NRS 2024 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 17 | 17 | 45 200 |
| Partially agree | 61 | 61 | 162 300 | |
| Partially disagree | 11 | 11 | 29 300 | |
| Completely disagree | 4 | 3 | 8 000 | |
| Can not say | 7 | 7 | 18 600 | |
| Completely agree | 17 | 17 | 45 200 | |
| Partially agree | 58 | 58 | 154 300 | |
| Partially disagree | 14 | 14 | 37 200 | |
| Completely disagree | 5 | 4 | 10 600 | |
| Can not say | 7 | 7 | 18 600 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 22 | 23 | 61 200 |
| Partially agree | 48 | 49 | 130 300 | |
| Partially disagree | 12 | 12 | 31 900 | |
| Completely disagree | 5 | 5 | 13 300 | |
| Can not say | 13 | 11 | 29 300 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 32 | 85 100 |
| Partially agree | 50 | 50 | 133 000 | |
| Partially disagree | 7 | 7 | 18 600 | |
| Completely disagree | 3 | 2 | 5 300 | |
| Can not say | 9 | 9 | 23 900 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 16 | 17 | 45 200 |
| Partially agree | 52 | 52 | 138 300 | |
| Partially disagree | 14 | 15 | 39 900 | |
| Completely disagree | 3 | 3 | 8 000 | |
| Can not say | 15 | 13 | 34 600 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 10 | 10 | 26 600 |
| Partially agree | 54 | 56 | 149 000 | |
| Partially disagree | 18 | 17 | 45 200 | |
| Completely disagree | 3 | 2 | 5 300 | |
| Can not say | 15 | 14 | 37 200 | |
| Finnish magazines are of high quality | Completely agree | 22 | 24 | 63 800 |
| Partially agree | 59 | 58 | 154 300 | |
| Partially disagree | 9 | 9 | 23 900 | |
| Completely disagree | 2 | 1 | 2 700 | |
| Can not say | 8 | 8 | 21 300 | |
| I follow important magazines on social media | Completely agree | 7 | 8 | 21 300 |
| Partially agree | 25 | 25 | 66 500 | |
| Partially disagree | 25 | 26 | 69 200 | |
| Completely disagree | 34 | 34 | 90 400 | |
| Can not say | 9 | 7 | 18 600 | |
| I read important magazines from cover to cover | Completely agree | 18 | 18 | 47 900 |
| Partially agree | 34 | 34 | 90 400 | |
| Partially disagree | 28 | 28 | 74 500 | |
| Completely disagree | 16 | 15 | 39 900 | |
| Can not say | 5 | 4 | 10 600 | |
| Ads in magazines make new things familiar | Completely agree | 10 | 10 | 26 600 |
| Partially agree | 50 | 52 | 138 300 | |
| Partially disagree | 24 | 23 | 61 200 | |
| Completely disagree | 8 | 8 | 21 300 | |
| Can not say | 8 | 8 | 21 300 | |
| Completely agree | 10 | 11 | 29 300 | |
| Partially agree | 36 | 37 | 98 400 | |
| Partially disagree | 24 | 23 | 61 200 | |
| Completely disagree | 23 | 21 | 55 900 | |
| Can not say | 8 | 9 | 23 900 | |
| I have purchased products based on the ad in magazine | Completely agree | 9 | 9 | 23 900 |
| Partially agree | 36 | 38 | 101 100 | |
| Partially disagree | 26 | 26 | 69 200 | |
| Completely disagree | 22 | 21 | 55 900 | |
| Can not say | 6 | 7 | 18 600 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 13 | 34 600 |
| Partially agree | 49 | 49 | 130 300 | |
| Partially disagree | 20 | 21 | 55 900 | |
| Completely disagree | 13 | 12 | 31 900 | |
| Can not say | 5 | 5 | 13 300 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 9 | 23 900 |
| Partially agree | 29 | 29 | 77 100 | |
| Partially disagree | 29 | 30 | 79 800 | |
| Completely disagree | 27 | 27 | 71 800 | |
| Can not say | 6 | 6 | 16 000 | |
| Completely agree | 2 | 2 | 5 300 | |
| Partially agree | 19 | 23 | 61 200 | |
| Partially disagree | 33 | 34 | 90 400 | |
| Completely disagree | 38 | 34 | 90 400 | |
| Can not say | 9 | 8 | 21 300 | |
| Completely agree | 16 | 14 | 37 200 | |
| Partially agree | 40 | 40 | 106 400 | |
| Partially disagree | 23 | 25 | 66 500 | |
| Completely disagree | 12 | 13 | 34 600 | |
| Can not say | 8 | 8 | 21 300 | Source: NRS 2024 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 12 | 31 900 |
| Newspapers | 13 | 12 | 31 900 | |
| Magazine websites | 7 | 10 | 26 600 | |
| Newspaper websites | 8 | 9 | 23 900 | |
| Blogs | 3 | 4 | 10 600 | |
| Social media | 14 | 18 | 47 900 | |
| Other websites | 42 | 47 | 125 000 | |
| Television | 10 | 12 | 31 900 | |
| Radio | 2 | 3 | 8 000 | |
| Direct mail | 10 | 9 | 23 900 | |
| None of these | 40 | 36 | 95 800 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 16 | 42 600 |
| Newspapers | 18 | 16 | 42 600 | |
| Magazine websites | 10 | 12 | 31 900 | |
| Newspaper websites | 11 | 11 | 29 300 | |
| Blogs | 6 | 8 | 21 300 | |
| Social media | 26 | 32 | 85 100 | |
| Other websites | 49 | 52 | 138 300 | |
| Television | 17 | 19 | 50 500 | |
| Radio | 3 | 4 | 10 600 | |
| Direct mail | 36 | 36 | 95 800 | |
| None of these | 17 | 14 | 37 200 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 15 | 39 900 |
| Newspapers | 8 | 7 | 18 600 | |
| Magazine websites | 10 | 9 | 23 900 | |
| Newspaper websites | 6 | 6 | 16 000 | |
| Blogs | 8 | 9 | 23 900 | |
| Social media | 28 | 30 | 79 800 | |
| Other websites | 16 | 15 | 39 900 | |
| Television | 14 | 13 | 34 600 | |
| Radio | 2 | 3 | 8 000 | |
| Direct mail | 17 | 15 | 39 900 | |
| None of these | 45 | 46 | 122 400 | |
| Information sources, travel | Print magazines | 16 | 15 | 39 900 |
| Newspapers | 15 | 13 | 34 600 | |
| Magazine websites | 10 | 11 | 29 300 | |
| Newspaper websites | 10 | 10 | 26 600 | |
| Blogs | 11 | 15 | 39 900 | |
| Social media | 34 | 39 | 103 700 | |
| Other websites | 47 | 49 | 130 300 | |
| Television | 16 | 17 | 45 200 | |
| Radio | 3 | 4 | 10 600 | |
| Direct mail | 9 | 9 | 23 900 | |
| None of these | 27 | 25 | 66 500 | |
| Information sources, style and fashion | Print magazines | 23 | 20 | 53 200 |
| Newspapers | 13 | 12 | 31 900 | |
| Magazine websites | 13 | 13 | 34 600 | |
| Newspaper websites | 8 | 9 | 23 900 | |
| Blogs | 9 | 11 | 29 300 | |
| Social media | 34 | 39 | 103 700 | |
| Other websites | 33 | 35 | 93 100 | |
| Television | 18 | 19 | 50 500 | |
| Radio | 2 | 3 | 8 000 | |
| Direct mail | 25 | 23 | 61 200 | |
| None of these | 29 | 28 | 74 500 | |
| Information sources, building and renovating | Print magazines | 19 | 19 | 50 500 |
| Newspapers | 15 | 15 | 39 900 | |
| Magazine websites | 9 | 10 | 26 600 | |
| Newspaper websites | 8 | 9 | 23 900 | |
| Blogs | 6 | 8 | 21 300 | |
| Social media | 23 | 27 | 71 800 | |
| Other websites | 32 | 34 | 90 400 | |
| Television | 18 | 20 | 53 200 | |
| Radio | 2 | 3 | 8 000 | |
| Direct mail | 27 | 26 | 69 200 | |
| None of these | 33 | 30 | 79 800 | |
| Information sources, food, cooking and baking | Print magazines | 36 | 35 | 93 100 |
| Newspapers | 26 | 25 | 66 500 | |
| Magazine websites | 22 | 23 | 61 200 | |
| Newspaper websites | 20 | 22 | 58 500 | |
| Blogs | 14 | 18 | 47 900 | |
| Social media | 42 | 49 | 130 300 | |
| Other websites | 33 | 32 | 85 100 | |
| Television | 28 | 28 | 74 500 | |
| Radio | 6 | 8 | 21 300 | |
| Direct mail | 27 | 25 | 66 500 | |
| None of these | 12 | 12 | 31 900 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 7 | 18 600 |
| Newspapers | 11 | 9 | 23 900 | |
| Magazine websites | 3 | 4 | 10 600 | |
| Newspaper websites | 6 | 5 | 13 300 | |
| Blogs | 1 | 2 | 5 300 | |
| Social media | 10 | 11 | 29 300 | |
| Other websites | 25 | 25 | 66 500 | |
| Television | 12 | 12 | 31 900 | |
| Radio | 2 | 2 | 5 300 | |
| Direct mail | 17 | 16 | 42 600 | |
| None of these | 52 | 54 | 143 600 | |
| Information sources, decorating and furniture purchases | Print magazines | 23 | 23 | 61 200 |
| Newspapers | 16 | 15 | 39 900 | |
| Magazine websites | 11 | 12 | 31 900 | |
| Newspaper websites | 8 | 8 | 21 300 | |
| Blogs | 8 | 10 | 26 600 | |
| Social media | 28 | 32 | 85 100 | |
| Other websites | 30 | 32 | 85 100 | |
| Television | 18 | 19 | 50 500 | |
| Radio | 2 | 2 | 5 300 | |
| Direct mail | 30 | 30 | 79 800 | |
| None of these | 26 | 25 | 66 500 | |
| Information sources, saving and investing | Print magazines | 9 | 10 | 26 600 |
| Newspapers | 11 | 10 | 26 600 | |
| Magazine websites | 7 | 9 | 23 900 | |
| Newspaper websites | 10 | 11 | 29 300 | |
| Blogs | 7 | 9 | 23 900 | |
| Social media | 18 | 22 | 58 500 | |
| Other websites | 30 | 33 | 87 800 | |
| Television | 7 | 8 | 21 300 | |
| Radio | 3 | 3 | 8 000 | |
| Direct mail | 4 | 3 | 8 000 | |
| None of these | 48 | 42 | 111 700 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 13 | 34 600 |
| Newspapers | 14 | 12 | 31 900 | |
| Magazine websites | 8 | 9 | 23 900 | |
| Newspaper websites | 8 | 8 | 21 300 | |
| Blogs | 5 | 7 | 18 600 | |
| Social media | 23 | 26 | 69 200 | |
| Other websites | 38 | 38 | 101 100 | |
| Television | 12 | 12 | 31 900 | |
| Radio | 3 | 3 | 8 000 | |
| Direct mail | 16 | 15 | 39 900 | |
| None of these | 37 | 38 | 101 100 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 12 | 31 900 |
| Newspapers | 18 | 17 | 45 200 | |
| Magazine websites | 7 | 9 | 23 900 | |
| Newspaper websites | 9 | 10 | 26 600 | |
| Blogs | 5 | 7 | 18 600 | |
| Social media | 24 | 30 | 79 800 | |
| Other websites | 41 | 46 | 122 400 | |
| Television | 14 | 15 | 39 900 | |
| Radio | 2 | 2 | 5 300 | |
| Direct mail | 30 | 31 | 82 500 | |
| None of these | 29 | 24 | 63 800 | Source: NRS 2024 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 34 | 90 400 |
| Well-being and health | 52 | 46 | 122 400 | |
| Charity work | 14 | 13 | 34 600 | |
| Self development | 32 | 33 | 87 800 | |
| Celebrities | 15 | 15 | 39 900 | |
| Fishing | 16 | 21 | 55 900 | |
| Beauty care and cosmetics | 17 | 15 | 39 900 | |
| Literature | 27 | 27 | 71 800 | |
| Domestic and foreign news | 54 | 53 | 141 000 | |
| Domestic travel | 32 | 37 | 98 400 | |
| Culture | 33 | 30 | 79 800 | |
| Crafts | 26 | 24 | 63 800 | |
| Nature and going outdoor | 53 | 55 | 146 300 | |
| Hunting | 10 | 15 | 39 900 | |
| Style and fashion | 22 | 20 | 53 200 | |
| Music and concerts | 37 | 39 | 103 700 | |
| Going on summer cottage | 30 | 34 | 90 400 | |
| Local affairs | 56 | 57 | 151 600 | |
| Computer/console/mobile playing | 17 | 25 | 66 500 | |
| Politics | 41 | 38 | 101 100 | |
| Gardening and plants | 33 | 30 | 79 800 | |
| Building and renovating | 37 | 40 | 106 400 | |
| Food and drink | 40 | 42 | 111 700 | |
| Cooking, baking, recipes | 39 | 40 | 106 400 | |
| Investment | 22 | 23 | 61 200 | |
| Decorating | 30 | 25 | 66 500 | |
| Economic and finances | 35 | 36 | 95 800 | |
| Science | 34 | 40 | 106 400 | |
| Travelling abroad | 35 | 36 | 95 800 | |
| Sports, exercising | 46 | 51 | 135 700 | |
| Sailing, boating | 10 | 12 | 31 900 | |
| Consumer electronics and information technology | 23 | 31 | 82 500 | |
| Environmental matters | 32 | 31 | 82 500 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 2 | 4 | 10 600 |
| Buying an apartment | 10 | 12 | 31 900 | |
| Home renovation | 29 | 31 | 82 500 | |
| Buying a car | 25 | 30 | 79 800 | |
| Buying a boat | 3 | 4 | 10 600 | |
| None of these | 50 | 44 | 117 000 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 44 | 117 000 |
| Repair and construction products | 40 | 43 | 114 400 | |
| Domestic appliances | 38 | 39 | 103 700 | |
| Electronics or IT products | 49 | 54 | 143 600 | |
| Cars | 18 | 21 | 55 900 | |
| Clothing and footwear | 82 | 84 | 223 400 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 34 | 90 400 | |
| Sports clothing, footwear or equipment | 60 | 67 | 178 200 | |
| Saving or investing products or services | 26 | 29 | 77 100 | |
| Cosmetics and beauty products | 47 | 45 | 119 700 | |
| Mobile phones | 30 | 35 | 93 100 | |
| Travels | 46 | 46 | 122 400 | |
| Products and services for health and well-being | 60 | 58 | 154 300 | |
| None of the above | 2 | 1 | 2 700 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 33 | 87 800 |
| Repair and construction products | 34 | 37 | 98 400 | |
| Domestic appliances | 19 | 21 | 55 900 | |
| Electronics or IT products | 28 | 34 | 90 400 | |
| Cars | 14 | 17 | 45 200 | |
| Clothing and footwear | 64 | 69 | 183 500 | |
| Eyeglasses, contact lenses or sunglasses | 28 | 27 | 71 800 | |
| Sports clothing, footwear or equipment | 43 | 51 | 135 700 | |
| Saving or investing products or services | 21 | 23 | 61 200 | |
| Cosmetics and beauty products | 38 | 35 | 93 100 | |
| Mobile phones | 16 | 18 | 47 900 | |
| Travels | 44 | 44 | 117 000 | |
| Products and services for health and well-being | 48 | 45 | 119 700 | |
| None of the above | 7 | 5 | 13 300 | |
| Will consider switching over the next 12 months | Bank | 7 | 8 | 21 300 |
| Insurance company | 10 | 12 | 31 900 | |
| electric company | 20 | 22 | 58 500 | |
| Internet Connection | 9 | 10 | 26 600 | |
| Phone-subscription | 13 | 14 | 37 200 | |
| None of the above | 46 | 43 | 114 400 | |
| Can not say | 19 | 19 | 50 500 | |
| Uses of extra money | Magazines, books, movies | 17 | 17 | 45 200 |
| Eating, drinking, partying in a restaurant | 34 | 38 | 101 100 | |
| Exercise hobbies and equipment | 27 | 32 | 85 100 | |
| Cultural events (e.g. concerts, theater, festivals) | 35 | 34 | 90 400 | |
| Renovation, decoration | 24 | 24 | 63 800 | |
| Health services and one's own well-being | 22 | 18 | 47 900 | |
| Travelling | 42 | 42 | 111 700 | |
| Entertainment electronics and information technology equipment, mobile phones | 15 | 21 | 55 900 | |
| Clothes, shoes and bags | 23 | 26 | 69 200 | |
| Home services (cleaning and other housekeeping services) | 6 | 4 | 10 600 | |
| Car, boat, motorcycle | 12 | 13 | 34 600 | |
| Cosmetics and beauty care | 11 | 11 | 29 300 | |
| Saving, investing | 46 | 48 | 127 700 | |
| Other | 8 | 8 | 21 300 | |
| There is no extra money after mandatory expenses | 7 | 7 | 18 600 | |
| Can not say | 3 | 3 | 8 000 | Source: NRS 2024 |
Online & social media
Magazine website
Magazine in Social Media
Some channels and Followers August 2024
Contact info
Media sales
- Sanoma Media Finland Oy
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Sanoma Media Finland Oy
Päätoimittaja
- Aki Hyyppä
Address
- Töölönlahdenkatu 2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201